Content Writer Job in Aabhyasa Technologies Pvt Ltd

Position: Content Writer
Location: Gurugram
Experience: 2 5 Years
Qualification: Any Graduate
Working Days: 5 Days per Week
Working Hours: 9 Hours per Day

Job Overview:

We are looking for a talented and detail-oriented Content Writer to join our growing marketing team. The ideal candidate will have proven experience in creating compelling, SEO-optimized content across digital platforms. You will play a key role in driving brand awareness, customer engagement, and business growth through strategic content initiatives.

Key Responsibilities:

Content Creation

• Write, edit, and proofread high-quality content for various channels including:
  • Blog posts, website copy, email newsletters, case studies
  • Social media content, email flyers, and marketing campaigns
• Ensure all content reflects the brand s tone, voice, and messaging guidelines.

SEO & Optimization

• Conduct keyword research and apply SEO best practices to boost organic reach.
• Optimize content elements including meta descriptions, headlines, and on-page structure.

Content Strategy

• Collaborate with marketing, design, and product teams to develop content strategies aligned with business objectives and customer needs.

Industry & Market Research

• Stay updated with industry trends, competitors, and customer behavior to produce relevant, timely, and impactful content.

Editing & Quality Assurance

• Review and edit content created by other team members to ensure it meets quality, grammar, and brand standards.
• Ensure all published content is error-free and engaging.

Social Media & Engagement

• Write and schedule social media posts, engage with audiences, and monitor feedback/comments.
• Support community-building through meaningful content interactions.

Tool & Process Management

• Utilize content tools like Grammarly, Beefree, Canva, and Google Docs to enhance workflow and content quality.
• Recommend and explore new tools to improve content delivery and analytics.

Key Skills & Requirements:

• Proven experience as a Content Writer, Copywriter, or in a similar content-focused role.
• Excellent written and verbal communication skills with strong grammar and attention to detail.
• Solid understanding of SEO, including tools like Google Keyword Planner, SEMrush, or Ubersuggest.
• Experience tailoring content for different platforms and audiences.
• Strong research abilities to understand technical or complex topics quickly.
• Proficiency in creative tools such as Canva, Beefree, or equivalent.
• Familiarity with social media platforms (LinkedIn, Twitter, Facebook, Instagram).
• Ability to handle multiple projects simultaneously while meeting tight deadlines.
• A collaborative mindset with the ability to work independently and in team environments.