Manager - Social Media Job in Clevertap

Job Title: Manager Social Media & Community Engagement

Location: Mumbai

Department: Digital Marketing

Type: Full-Time

About the Role

We re looking for a creative, data-driven, and proactive Social Media & Community Engagement Manager to own and grow CleverTap s B2B social presence, starting with LinkedIn. In this role, you ll shape our brand voice, drive meaningful engagement, and transform social content into tangible business results. You ll lead strategy, execution, and experimentation across social platforms while building thriving communities and elevating our brand as a thought leader in customer engagement.

This is a unique opportunity for someone who s passionate about building influence, driving growth, and turning digital conversations into pipeline impact.

Key Responsibilities

Social Media Strategy & Execution

• Own and execute CleverTap s organic and paid social strategy, with a primary focus on LinkedIn (brand and leadership profiles).
• Create and schedule engaging, high-impact content that reflects brand personality and business goals.
• Maintain a consistent and compelling brand voice across all social channels.

Content Creation & Collaboration

• Write clear, engaging copy tailored to platform best practices.
• Collaborate with internal teams, writers, designers, and agencies to produce visual, written, and video content.
• Trend-jack timely topics and industry conversations to increase brand visibility and relevance.

Community Building & Engagement

• Cultivate a strong B2B community through interactive content, AMAs, webinars, user groups, and discussions.
• Monitor brand sentiment and proactively manage community feedback and reputation.
• Partner with thought leaders, influencers, and brand advocates to amplify reach and credibility.

Campaign & Growth Management

• Plan and execute goal-oriented campaigns that drive leads, awareness, and engagement.
• Test different content types, CTAs, and formats to maximize performance and ROI.
• Expand into secondary channels (YouTube, Reddit) after establishing LinkedIn success.

Analytics, Reporting & Optimization

• Define KPIs and track social media performance using tools like Sprout, Hootsuite, LinkedIn Ads Manager, and Google Analytics.
• Analyze campaign performance to generate actionable insights and recommendations.
• Report outcomes monthly, quarterly, and annually, highlighting growth, engagement, and pipeline contribution.

Cross-Functional Collaboration

• Align social initiatives with broader marketing, product, and brand campaigns.
• Support launches, events, and announcements with timely, engaging social content.

What We re Looking For

Must-Have Qualifications

• 6 8 years of experience managing B2B social media and community efforts, with a proven LinkedIn success track record.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Exceptional English writing, editing, and communication skills.
• Demonstrated ability to grow followers and engagement organically.
• Hands-on experience with social media platforms, scheduling tools, and analytics dashboards.
• Experience generating marketing pipeline or demo requests via social.
• Strong project management and organizational skills.
• Creative mindset with an eye for design, tone, and storytelling.
• Comfortable analyzing metrics like CTR, engagement rates, conversions, and reach.

Good-to-Have Qualifications

• Experience working in high-growth startups or managing global social media campaigns.
• Knowledge of complementary digital channels (SEO, email, events, paid media).
• Familiarity with influencer programs or brand ambassador initiatives.
• Understanding of secondary platforms like Reddit, YouTube, and emerging social channels.
• MBA or advanced degree in Marketing or Communications.

Measures of Success

• LinkedIn Growth: Increase in followers, impressions, and meaningful engagement.
• Community Engagement: Growth in advocacy, user interactions, and sentiment.
• Brand Visibility: Improved thought leadership presence and reach.
• Influencer Impact: Successful partnerships with measurable brand and business outcomes.
• Pipeline Contribution: Leads and conversions influenced by social campaigns.
• Operational Excellence: Efficient planning, content delivery, and reporting.

Reporting To: Director, Digital Marketing

Why Join Us?

• Work on a patent-backed platform with 11 industry innovations at its core.
• Help scale a product that reaches 3+ billion devices and processes over 30 billion daily events.
• Be part of a team that champions growth, curiosity, and innovation.
• Thrive in a dynamic, collaborative environment where your work directly fuels global brand success.