Social Media Executive Job in E Care India

Job Title: Social Media Executive

Experience Required: 1 3 Years

Job Category: Support

Location: Chennai

Job Summary:

We are looking for a creative, proactive, and detail-oriented Social Media Executive to elevate our brand s online presence. In this role, you ll manage content creation, posting, and engagement across all major platforms. You'll collaborate with internal teams, design impactful visuals, and track performance to optimize our social media strategy.

Key Responsibilities:

• Design visually compelling posters and creatives for campaigns, events, and announcements.
• Script and create engaging short-form videos (Reels, Stories, YouTube Shorts, etc.) to showcase our brand and services.
• Manage and schedule daily posts across platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
• Monitor social channels for messages, comments, and trends; respond or escalate as appropriate to ensure timely engagement.
• Collaborate with marketing, HR, sales, design, and leadership teams to source content and align messaging with company objectives.
• Track and analyze post and campaign performance; provide insights and recommendations for improvement.
• Stay updated on the latest social media trends, tools, and best practices in digital marketing.

Required Skills & Qualifications:

• Bachelor s degree in Marketing, Mass Communication, Visual Design, or a related field.
• 1 3 years of experience in social media management and content creation.
• Proficiency in tools like Canva, Adobe Photoshop, Illustrator, or similar design platforms.
• Basic knowledge of video editing software (e.g., CapCut, Adobe Premiere Pro, InShot).
• Strong communication and interpersonal skills.
• Ability to manage multiple tasks, prioritize effectively, and work independently.

Nice-to-Have:

• Experience managing paid social media campaigns.
• Familiarity with scheduling tools like Hootsuite, Buffer, or Meta Business Suite.
• A portfolio showcasing previous social media creatives and videos.