Digital Marketing Manager Job in Joveo
Digital Marketing Manager
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
Responsibilities: Plan, build, manage, and optimize integrated digital campaigns (including email marketing, online ads, social, ABM etc. ) across multiple channels to generate pipeline and revenue. Create impactful nurture programs to improve conversion rates from leads to opportunities. Work with the content team to create new campaigns, landing pages, CTAs, and lead generation content (including demand generation offers). Optimize our website for enhanced visibility on search engines (SEO) and grow organic traffic Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads (conversions), initial sales conversations, opportunities, and revenue. Work closely with the Marketing, Sales, and leadership teams for tracking, reporting, and efficient lead management in the handoff from marketing to sales. Collaborate with sales leadership to build programs that support their business initiatives. Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows. Establish closed-loop feedback with sales to understand how our demand generation efforts turn into customers and continually optimize our process to convert and delight customers. Requirements: A Bachelor's degree or equivalent work experience, MBA in Marketing preferred. In-depth knowledge of SEO, SEM, social media marketing, digital marketing, and relevant tools. Certifications are a plus. 3+ years of experience leading highly successful digital marketing programs in B2B technology companies. Startup experience (a plus). Good understanding of marketing automation and CRM platforms. HubSpot understanding is a plus. High levels of creativity and a data-driven mindset. Exceptional communication skills, especially spoken and written English. Excellent time and project management skills. Excellent organizational skills; attention to detail required. Self-starting mentality with a sense of urgency.
2 - 4 Hires