Area General Manager Job in Livspace

Position: Area General Manager (AGM) Franchise Sales

Department: Sales

Location: Gurgaon

About Livspace

Livspace is Asia s largest and fastest-growing home interiors and renovation platform. Backed by cutting-edge technology and a customer-centric approach, we deliver complete interior and renovation solutions including modular kitchens, furniture, civil works, false ceilings, and d cor.

Founded in 2015, Livspace has transformed over 100,000 homes across 80+ cities through a network of 110+ Experience Centres in India and Singapore. Supported by top global investors, we are redefining the interior design landscape raising the bar for quality, execution, and customer satisfaction.

Role Overview

As an Area General Manager (AGM) Franchise Sales, you will lead the expansion of Livspace s franchise network across key territories. You ll be responsible for identifying high-potential markets, generating leads, onboarding franchise partners, and ensuring seamless go-live operations. This is a high-impact leadership role requiring strong business acumen, relationship-building, and operational execution skills.

Key Responsibilities

• Market Expansion & Strategy
• Collaborate with the Regional Manager to identify high-growth potential cities for franchise development.
• Conduct thorough market research using building material data and competitor intelligence.
• Define and execute regional expansion strategies aligned with Livspace s goals.
• Lead Generation & Partner Engagement
• Identify and evaluate prospective franchise partners that meet Livspace s brand and operational standards.
• Oversee outreach and schedule meetings with qualified prospects in target regions.
• Personally pitch the Livspace franchise model and convert high-potential leads.
• Territory Visits & Stakeholder Communication
• Conduct regular area visits to engage local stakeholders and assess market readiness.
• Build strong relationships with prospective partners through direct interaction and trust-building.
• Franchise Conversion & Onboarding
• Lead the onboarding process from partner selection to operational go-live.
• Ensure timely execution of all franchise setup activities including training, branding, and documentation.
• Performance Management & Reporting
• Achieve monthly and quarterly franchise acquisition targets.
• Monitor progress against KPIs and take corrective actions when needed.
• Share regular reports with leadership on pipeline health, market insights, and expansion status.

Key Result Areas (KRAs):

• Successful onboarding of new franchise partners
• Meeting or exceeding franchise acquisition targets
• Timely go-live of new franchise locations
• Strength of partner pipeline and conversion rates

Requirements

Education:

• Bachelor s degree in Business, Marketing, or related field
• MBA preferred

Experience:

• 6 8 years of experience in business development, franchise operations, or sales
• Proven success in lead generation, partner onboarding, and target-driven roles
• Exposure to high-growth, fast-paced environments (startups, expansion-focused companies preferred)

Skills:

• Strong leadership and people management capabilities
• Excellent communication, negotiation, and interpersonal skills
• Highly self-motivated with a strategic mindset
• Comfortable with extensive travel to build partner relationships and scout markets

Why Join Livspace?

• Be at the forefront of scaling India s leading interiors platform
• Drive meaningful business growth through franchise expansion
• Work in a high-ownership, performance-driven culture
• Engage with a dynamic and fast-paced team transforming home interiors