Digital Marketing Lead Job in Mahindra First Choice

Digital Marketing Lead

• Reporting To: Head of Marketing
• Department: Marketing
• Location: Mumbai

Key Objective of the Role

Lead the digital marketing function across platforms and business lines. Collaborate with cross-functional teams including business units, contact center, and tech to strengthen internal capabilities and drive growth. Use data-driven strategies to increase website traffic, enhance visibility, and continuously optimize performance through innovation and insight.

Key Responsibilities

Digital Strategy & Execution

• Develop and execute comprehensive digital marketing strategies aligned with both B2B and B2C business goals.

Campaign Management

• Plan, implement, and optimize campaigns across key paid media platforms (Google Ads, Meta, LinkedIn, etc.), focusing on ROI and lead generation through full-funnel journeys.

SEO/SEM Leadership

• Design and lead SEO and SEM strategies to boost organic visibility, improve keyword rankings, and drive quality traffic.

Team Leadership & Development

• Mentor and manage a team of digital marketers, performance marketers, and data analysts fostering growth, collaboration, and performance excellence.

Budget & Performance Management

• Manage digital marketing budgets, monitor KPIs, and report on campaign performance to identify opportunities for scale and efficiency.

Stakeholder Collaboration

• Work closely with the leadership team to align digital marketing efforts with broader business objectives.

Lead Funnel Optimization

• Partner with the contact center team to analyze the lead funnel, gather insights, and implement data-backed improvements.

Trend Monitoring & Innovation

• Stay updated on industry trends, algorithm changes, and emerging digital tools to ensure competitive advantage.

Marketing Automation & CRM

• Drive implementation of marketing automation solutions and CRM system integrations to streamline marketing workflows.

Role Requirements

Education

• Bachelor s or Master s degree in Marketing, Communications, or a related field.

Experience

• 9 10 years of hands-on experience in digital marketing with a strong background in performance marketing and strategic planning.

Technical Skills

• Deep knowledge of SEO, SEM, paid media, CRM automation, and performance marketing.
• Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics/reporting tools.
• Strong analytical mindset with the ability to interpret data into actionable insights.
• Skilled in building reports and delivering high-impact presentations.

Behavioral Competencies

• Leadership
• Analytical Thinking
• Problem Solving (Digital-first)
• Customer Obsession
• Excellent Communication
• High Attention to Detail
• Adaptability and Agility