SEO/Email Marketing/Content Marketing Executive Job in Mindstick Software Private Limited
SEO/Email Marketing/Content Marketing Executive
- Allahabad, Uttar Pradesh
- 80,000 - 3,00,000 per year
- Full-time
Job description
Job Description Email Marketing Executive -
Creating and Monitoring Campaigns.
Generate Email Marketing Templates with creative ideas
Coordinate with Graphics team for graphics requirement
Optimized Content should be Mobile friendly
Managing email marketing databases for future campaigns
Re-targeting Audience (with Data Privacy Policy knowledge)
Analyzing campaign results
Skills Required -
0 - 5 years experience
Lead Generation
Basic Digital Marketing knowledge
Experience in handling Email Marketing campaign creation Tools
Experience in handling Tools to extract contacts to create an Email database
Interactive Content creation skills
Keyword Research
Job Description Content Writing:
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.
Coming up with ideas and creating useful content which drives traffic
Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization, and structure, content development, distribution, and measurement.
Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)
Create the content our target audience is looking for
Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
Repurpose and optimize existing content for digital channels.
Required Qualifications
0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web
Highly creative writing skills with an ability to write original and interesting content
Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
Must be able to write content optimized for SEO
Demonstrated experience writing blog posts
Ability to develop new topics, research, and find a unique spin on existing topics
Background in search engine optimization is preferred but not necessary
Experience with content management systems and a strong understanding of content workflows
Understanding of SEO best practices.
Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.
Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred
Job Description SEO Executive:
Understanding web usability, business goal, target.
Coordinate with the Team/business development team as and when required.
Manage / Perform competition analysis to enhance rankings and organic traffic.
SEO Audit, On-page & Off-page SEO
Prepare and develop internal and external link-building strategies.
Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to
identify and resolve technical issues
Weekly Improvement/Performance Reports
Desired Candidate Profile
0-5 years of experience in SEO.
Manage / Perform competition analysis to enhance rankings and organic traffic.
Web analytics tools such as Google Analytics, Google Webmaster Tools & Tag Manager.
Good experience working on the latest technologies in the Market (Eg. AMP pages,
Schemas, OG tags, Reach Snippets, etc.)
Solid practical understanding of basic and advanced principles of SEO.
Analyzing websites and social media pages, then making recommendations for improvement.
Basic Knowledge of HTML/CSS/Javascript.
Role: Search Engine Optimisation /SEO Specialist
Industry Type: IT Services & Consulting
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Employment Type: Full Time, Permanent
Role Category: Online/Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
Doctorate: Any Doctorate
Key Skills
SEO Analysis, Off Page Seo, Google Webmaster Tools, Content Marketing, Email Marketing, Digital Marketing, SEO, Blog Writing, Content Writing, Article Writing, Email Campaign
Required - 5 Years skill with 1+ years experience
0 to 5 Years
2 - 4 Hires
Content Marketing, SEO, Email Marketing, Digital Marketing, Google Webmaster Tools, Email Campaign, Blog Writing, SEO Analysis, Off Page Seo, ARTICLE WRITING