SEO/Email Marketing/Content Marketing Executive Job in Mindstick Software Private Limited

SEO/Email Marketing/Content Marketing Executive

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Job Summary

Job description

Job Description Email Marketing Executive -

Creating and Monitoring Campaigns.

Generate Email Marketing Templates with creative ideas

Coordinate with Graphics team for graphics requirement

Optimized Content should be Mobile friendly

Managing email marketing databases for future campaigns

Re-targeting Audience (with Data Privacy Policy knowledge)

Analyzing campaign results

Skills Required -

0 - 5 years experience

Lead Generation

Basic Digital Marketing knowledge

Experience in handling Email Marketing campaign creation Tools

Experience in handling Tools to extract contacts to create an Email database

Interactive Content creation skills

Keyword Research

Job Description Content Writing:

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.

Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social and more.

Coming up with ideas and creating useful content which drives traffic

Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization, and structure, content development, distribution, and measurement.

Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)

Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.

Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)

Create the content our target audience is looking for

Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why

Repurpose and optimize existing content for digital channels.

Required Qualifications

0 to 5 years demonstrated experience in writing/editing/publishing corporate content specific for the web

Highly creative writing skills with an ability to write original and interesting content

Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.

Must be able to write content optimized for SEO

Demonstrated experience writing blog posts

Ability to develop new topics, research, and find a unique spin on existing topics

Background in search engine optimization is preferred but not necessary

Experience with content management systems and a strong understanding of content workflows

Understanding of SEO best practices.

Understanding of best practices for promotion/sharing content through social media channels. Social experience for a B2B services company preferred.

Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred

Job Description SEO Executive:

Understanding web usability, business goal, target.

Coordinate with the Team/business development team as and when required.

Manage / Perform competition analysis to enhance rankings and organic traffic.

SEO Audit, On-page & Off-page SEO

Prepare and develop internal and external link-building strategies.

Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to

identify and resolve technical issues

Weekly Improvement/Performance Reports

Desired Candidate Profile

0-5 years of experience in SEO.

Manage / Perform competition analysis to enhance rankings and organic traffic.

Web analytics tools such as Google Analytics, Google Webmaster Tools & Tag Manager.

Good experience working on the latest technologies in the Market (Eg. AMP pages,

Schemas, OG tags, Reach Snippets, etc.)

Solid practical understanding of basic and advanced principles of SEO.

Analyzing websites and social media pages, then making recommendations for improvement.

Basic Knowledge of HTML/CSS/Javascript.

Role: Search Engine Optimisation /SEO Specialist

Industry Type: IT Services & Consulting

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Employment Type: Full Time, Permanent

Role Category: Online/Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate

Doctorate: Any Doctorate

Key Skills

SEO Analysis, Off Page Seo, Google Webmaster Tools, Content Marketing, Email Marketing, Digital Marketing, SEO, Blog Writing, Content Writing, Article Writing, Email Campaign


Minimum qualification requirement

Required - 5 Years skill with 1+ years experience

Experience Required :

0 to 5 Years

Vacancy :

2 - 4 Hires

Skills Required :

Content Marketing, SEO, Email Marketing, Digital Marketing, Google Webmaster Tools, Email Campaign, Blog Writing, SEO Analysis, Off Page Seo, ARTICLE WRITING

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