Manager-sales Force Effectiveness Job in Raychem Rpg

Manager - Sales Force Effectiveness (SFE)

Location: Mumbai
Group Company: RPG Life Sciences

About the Role

The Sr. Manager - SFE is responsible for driving operational excellence through data-driven insights, automation, and digital tools. This business-critical role ensures real-time KPI analysis, aligns sales activities with corporate goals, and mentors the team to enhance productivity across the organization.

Key Responsibilities

Strategy, Analytics & Benchmarking

• Align sales efforts with business objectives, including segmentation, targeting, and call planning.
• Monitor KPIs to evaluate sales team effectiveness and provide recommendations for improvement.
• Create MIS reports and dashboards for senior leadership and the PMT to ensure real-time visibility.
• Prepare IPM audit reports with competitor analysis and ensure EI for all brands exceeds 100% monthly.
• Provide market reflection summaries and insights on new product introductions.

Automation, CRM & Data Quality

• Manage and optimize CRM platforms to support sales processes and improve productivity.
• Automate workflows such as call logging, sample tracking, and reporting.
• Oversee the integration of SFA tools with ERP and BI systems while maintaining data integrity.
• Train field sales teams on CRM system adoption and lead the optimization of SFA tools.
• Collaborate with vendors for UI/UX improvements to enhance user experience.

Operations & People Leadership

• Optimize Travel Allowance (TA) and Daily Allowance (DA) submissions to drive a "0-deduction" culture.
• Provide insights on Continuing Medical Education (CME) expenditures to improve process efficiency.
• Mentor the SFE team on advanced tools like Excel, Power BI, and Power Query.
• Work with marketing, IT, and commercial teams to ensure data-driven decision-making.
• Address operational challenges through hands-on support and team guidance.

Skills & Competencies

• Advanced Analytics: Proficiency in Power BI, Excel (Advanced), and Power Query.
• SFA Expertise: Mastery of Sales Force Automation platforms and CRM data integration.
• Leadership: Proven ability to coach teams and drive digital transformation.
• Analytical Depth: Expertise in KPI tracking, market trend interpretation, and root cause analysis.

Qualifications & Experience

• Education: Bachelor's or Master s degree in Business, Data Analytics, or a related field.
• Experience: Minimum 15 years in Sales Operations, SFE, or MIS, ideally in pharma or FMCG.
• Track Record: Proven experience in automation, dashboarding, and team leadership.

Success Metrics

• Timely delivery of accurate dashboards with actionable leadership insights.
• Measured increase in sales productivity via automation and data visibility.
• Reduced travel-related expenses and optimized CME processes.
• Development of a high-performing, continuously learning SFE team.