Digital Marketing Specialist Job in Roxiler Systems

Digital Marketing Specialist

Experience: 1 4 Years
Education: BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA
Location: Pune

About the Role

We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in executing digital marketing strategies within the IT or technology domain and a strong ability to generate inbound leads, build brand presence, and drive measurable business outcomes.

Required Skills

• Digital Marketing
• SEO (On-page & Off-page)
• Social Media Management
• Email Marketing Campaigns
• Website Content Management

Good to Have

• Canva
• Content Marketing
• PowerPoint Presentations

Key Responsibilities

• Manage company social media handles and create posts as per the defined social media calendar.
• Plan, execute, monitor, and optimize paid ad campaigns across multiple digital channels.
• Generate inbound leads through digital campaigns, landing pages, and content initiatives.
• Manage website SEO to improve rankings, traffic, and overall visibility.
• Write and publish blogs, social media content, case studies, and articles.
• Ensure the website is consistently updated with the latest content.
• Create and execute email marketing campaigns to nurture and engage warm leads.
• Design sales, company, and marketing presentations using Canva and PowerPoint.
• Create high-converting landing pages for inbound lead generation.

Preferred Skills & Competencies

• Strong expertise in Canva for creating engaging social media creatives.
• Excellent written and verbal communication skills.
• Solid understanding of content marketing strategies.
• Hands-on experience with AI tools for content generation and curation.
• In-depth knowledge of SEO best practices and analytics.
• Strong storytelling abilities with a creative mindset.
• Excellent research skills with the ability to simplify technical concepts.
• Ability to create impactful Canva and PowerPoint presentations.