Lifecycle Compaign Manager Job in Shopmatic Pte Ltd
Lifecycle Compaign Manager
Shopmatic Pte Ltd
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
- Permanent
Job Summary
Job Responsibilities:
- Responsible for Lifecycle Campaigns to drive merchants through ecommerce business activation funnel, features optimisation for orders and GMV performance.
- Accountable for customer journeys for each sub-group of customers, based on their behaviour at each nodal point, analyse data points for optimisation.
- Lead efforts to significant, measurable volumes come through the funnel via well-designed campaigns with relevant content and messaging.
- Manage , analyze and deliver merchant engagement campaigns from briefing to success based on business objectives, merchant challenges and deep-dive data analysis ensuring repeatability of successManage QA for creation and execution of campaign modules that will educate and influence the merchant.
- Design, Build, document and implement various A/B testing mechanisms to establish innovative and agile campaigns.
- Manage and collaborate with internal/external stakeholders across functions (marketing, product and engineering) on design, event additions, link execution, planning and executing of all campaign using the automated communication solution.
- Establish and maintain processes to communicate and share best practices across organization.
- Generate ideas on visibility to support merchant activation and growth, exclusive brands/product launches within campaigns etc.
- Develop campaign post-mortems to guide future campaign optimization.
- Strong communication with Shopmatic partners and partner tools to troubleshoot any issue that may arise.
Ideal Requirements:
- Highly energetic, self-motivated and proactive with a passion for e-Commerce and merchant engagement communication.
- Solid background in customer acquisition strategies and customer funnel optimisation.
- Technical expertise with CRM and analytical systems.
- Bachelor degree in Marketing, Consumer behaviour or related field.
- Demonstrated ability to handle multiple tasks, to prioritize them and meet deadlines.
- Exceptional English written and verbal communication skills.
- At least 6-8 years of experience in Marketing or Campaign Operations management.
- Knowledge of ecommerce industry or online marketing a plus.
- Strong data analysis skills and knowledge of Microsoft Excel and PowerPoint.
- Organized and structured, ability to identify business needs.
Experience Required :
6 to 8 Years
Vacancy :
2 - 4 Hires
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