Performance Marketing Manager Job in Skill-lync Inc

Job Description

A data-driven, consummate digital marketing professional with an in-depth understanding of SEM and Paid Media Buying. Responsibilities will include planning, implementing, measuring and innovating all Paid Ads related activities across Google, Facebook, Quora, LinkedIn, Youtube and other digital channels.

What you will Do

• Responsibilities will include planning, implementing, measuring and innovating all Paid Ads related activities across Google, Facebook, Quora, LinkedIn, Youtube and other digital channels.
• Plan & execute cutting edge strategies on different channels based on the company's objectives/goals
• Leverage different levers of the paid campaigns for maximum returns
• Comprehend data from different sources such as Google Analytics, campaigns dashboards, CRM, Hotjar/Mixpanel and use it to identify areas of improvement
• Troubleshoot/pinpoint underperforming areas and methodical optimization of the campaigns
  

Keyskills

Requirements

• Hands-on experience in running digital campaigns across the following channels - Google Search & Display, Facebook & YouTube

• Strong understanding of performance marketing, conversion funnel, and online customer acquisition

• Knowledge on how to leverage different levers of the paid campaigns for maximum returns

• Data-oriented with in-depth experience with analytics concepts and tools (Strong excel skills)

• Ability to comprehend data from different sources such as Google Analytics, campaigns dashboards, CRM, Hotjar/Mixpanel and use it to identify areas of improvement

• Experience with different bid management strategies

• Experience with A/B and multivariate experiments

• Experience in running ROI-driven campaigns for lead generation

• Ability to troubleshoot/pinpoint underperforming areas and methodical optimization of the campaigns

• Basic copywriting skill is a must

• Past experience in running digital campaigns overseas is a plus.