Digital Marketing Executive Job in Softlogic
Digital Marketing Executive
Softlogic
4+ weeks ago
- Chennai, Tamil Nadu
- Not Disclosed
- Full-time
Job Summary
Role: Digital Marketing Executive
Experience Required: 3 5 Years
Location: Chennai
Job Description:
We are looking for a highly motivated and skilled Digital Marketing Executive to join our team in Chennai. The ideal candidate will have hands-on experience in managing and optimizing a variety of digital campaigns across multiple channels.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including email, social media, SEO/SEM, and display advertising.
- Build, manage, and grow the company s presence across social media platforms.
- Analyze campaign performance data to identify trends and insights, and optimize strategies accordingly.
- Develop innovative and creative growth strategies that align with business goals.
- Collaborate with internal teams to design and create landing pages that enhance the user experience.
- Improve user journeys and optimize conversion points throughout digital channels.
- Ensure digital strategies are aligned with the overall goals and KPIs of the organization.
- Continuously research and adopt emerging digital marketing tools and technologies.
Key Skills & Requirements:
- 3 5 years of proven experience in digital marketing.
- Demonstrated success managing SEO/SEM, email, social media, and display advertising campaigns.
- Strong creative thinking and the ability to design campaigns that captivate and convert.
- Proficiency in creating and optimizing landing pages and user funnels.
- In-depth knowledge of Google Ads (AdWords) campaign creation and optimization.
- Hands-on experience with HTML, CSS, WordPress, and JavaScript.
- Strong analytical skills and a data-driven approach to decision-making.
- Up-to-date with the latest digital marketing trends, tools, and best practices.
- Familiarity with ad-serving technologies and platforms.
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