Paid Social Media Yzaxwtmjne at Synapse Search Partners

Job Title: Digital Marketing Executive Experience: 2 to 5+ Years Employment Type: Full-Time | Permanent Work Location: Remote (Preferred: Kolhapur | Pune | Bangalore) Industry: IT Services | Digital Marketing | E-commerce About the Role We are looking for a dynamic and result-driven Digital Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in managing Google Ads, SEO, SMM, and other digital marketing platforms. You will be responsible for developing, implementing, and optimizing our online marketing strategies across international and Indian markets. If you're passionate about driving online visibility, traffic, and conversions through intelligent digital strategies, this is your opportunity to thrive in a fast-growing tech company. Key Responsibilities Search Engine Marketing (SEM): Plan, manage, and optimize Google Ads campaigns (Search, Display, Shopping, etc.) for both Indian and global clients. Conduct A/B testing, keyword optimization, budget allocation, and bid strategies. Generate weekly/monthly performance reports and present actionable insights. Perform daily maintenance and health checks on ad accounts. Prepare audit reports for new or existing clients. Search Engine Optimization (SEO): Handle On-Page SEO tasks: title & meta description optimization, image/video optimization, content formatting, and keyword placement. Execute Off-Page SEO activities: backlink creation, directory submissions, article submissions, classifieds, and page load optimization. Perform regular keyword research and competitive analysis. Track website performance using analytics and reporting tools. Social Media Marketing (SMM): Assist in creating engaging social media content for platforms like LinkedIn, Instagram, Facebook, and Twitter. Plan and execute organic and paid social media campaigns. Support community engagement and monitor brand mentions. Email & Content Marketing: Assist with email campaigns using tools like Mailchimp and Zoho Campaigns. Support blog planning with SEO keyword research and upload content to CMS. Monitor email deliverability and campaign performance metrics. Analytics & Strategy: Monitor competitor activity and suggest improvements for campaigns. Analyze user behavior, CTR, bounce rate, and conversion metrics. Provide support in building comprehensive marketing reports. Key Skills Required Google Ads (AdWords), Google Analytics, Google Search Console SEO (On-Page and Off-Page) Social Media Marketing (Facebook Ads, LinkedIn Ads, Instagram) Email Marketing (Mailchimp, Zoho Campaigns) Content Marketing & Blogging Affiliate Marketing & Mobile Marketing Keyword Research & Competitor Analysis MS Office Suite (Excel, Word, PowerPoint) Tools & Technologies You ll Use Design & Content Tools: Canva, Adobe Photoshop, Illustrator, Adobe Creative Cloud Suite Marketing Platforms: Google Ads, Google Analytics, Mailchimp, Zoho Social, Zoho CRM, Zoho Campaigns, Zoho Marketing Automation Project Management: Zoho Sprints, Zoho Projects, Confluence Agile Methodologies Knowledge Familiarity with Agile Development Methodology, including Scrum and Kanban. Understanding of Scrum Ceremonies like Sprint Planning, Daily Standups, and Retrospectives is preferred. Work-from-home flexibility across Kolhapur, Pune, and Bangalore. Competitive salary with performance-based bonuses. Exposure to international clients and high-impact digital campaigns. Opportunity to work with an expert team of designers, developers, and marketers. Supportive environment that encourages creativity and ownership. Our Core Values Honesty, integrity, and fairness Respect for creativity and individuality Teamwork and open communication Passion, innovation, and excellence Enjoyment of work and life balance Educational Qualifications UG: Any Graduate with strong skills in Digital Marketing Certifications (Preferred): Google Ads, Google Analytics, HubSpot, or similar Apply Now If you're a self-starter who thrives in a fast-paced digital environment and is eager to build a career with a rapidly growing IT and marketing agency, Technothinksup is the place for you! Qualification : Any Graduate with strong skills in Digital Marketing

Position: PPC Specialist About Wildnet Technologies: Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more. Job Overview: We are looking for an experienced and results-driven Paid Media Specialist to join our team. The ideal candidate will have 3-5 years of hands-on experience managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. This role is perfect for someone who thrives in a fast-paced environment, is passionate about digital marketing, and is dedicated to driving measurable results. You will be responsible for developing and executing paid media strategies that align with our overall marketing goals, ensuring the efficient use of budgets, and constantly optimizing campaigns for maximum ROI. Job Description: Campaign Management: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Keyword & Audience Research: Conduct thorough keyword research and audience targeting to enhance campaign performance. Creative Development: Create compelling ad copy, visuals, and landing pages designed to maximize engagement and conversions. Performance Monitoring: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights. A/B Testing: Perform A/B testing on various elements of campaigns to continuously improve ad performance and ROI. Industry Trends: Stay updated with the latest trends and best practices in paid media advertising to ensure strategies are current and effective. Team Collaboration: Collaborate with the marketing team to ensure that paid media strategies are aligned with overall marketing objectives. Budget Management: Manage budgets and allocate resources effectively to maximize campaign efficiency and results. Requirements: Experience: 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Technical Skills: Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. Analytical Skills: Strong analytical skills with a keen attention to detail to ensure data-driven decision-making. Communication: Excellent communication and teamwork abilities to effectively collaborate with internal teams. Project Management: Ability to manage multiple projects simultaneously and meet deadlines consistently. Certifications: Certification in Google Ads and/or Meta Blueprint is a plus. Additional Platforms: Experience with other PPC platforms (e.g., LinkedIn Ads, Bing Ads) is a plus. Benefits: Competitive salary with a lucrative incentive structure. Comprehensive health and wellness benefits package. Opportunities for professional growth and leadership development. A positive, supportive, and innovative work environment. Exposure to a broad range of industries and high-profile clients. Additional Highlights: Over 15 years of industry expertise. Pioneering presence in the Digital Industry, serving as industry trailblazers. Qualification : 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads.

Job Title: Senior Paid Campaign Specialist B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co At Kovai.co, we build enterprise-grade software and innovative SaaS solutions that empower over 2,500 businesses worldwide. Our product suite includes: BizTalk360 Advanced operations and monitoring for Microsoft BizTalk Server Turbo360 Azure service monitoring and governance Document360 AI-powered knowledge base software for modern teams We re on track to achieve $30 million in annual revenue, with a mission to transform how companies manage, scale, and optimize their operations through powerful software solutions. UK Headquarters. Indian Innovation. Global Impact. Role: Senior Paid Campaign Specialist Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Digital Marketing, AdTech As a Senior Paid Campaign Specialist, you will play a pivotal role in managing and optimizing high-performance digital advertising campaigns across paid search, social media, programmatic, and mobile networks. You ll work closely with product and marketing teams to generate quality leads, increase brand awareness, and improve ROI across platforms. Key Responsibilities Paid Search Campaigns: Plan, execute, and optimize Google Ads campaigns including Search, Display, YouTube, and Remarketing. Paid Social Campaigns: Manage paid media on Facebook, Instagram, LinkedIn, Twitter, and mobile networks. Ad Copywriting: Craft compelling ad creatives and messaging tailored for each platform and audience. Analytics & Optimization: Use tools like Google Analytics, Google Search Console, and AdWords Editor to track performance and optimize campaigns for higher CTR and lower CPA. Reporting & Insights: Generate detailed campaign performance reports; analyze data to optimize budgets and improve ROI. Email Marketing: Plan and execute targeted email campaigns, track performance, and continuously refine strategy. Display & Native Advertising: Hands-on experience managing programmatic display and native advertising campaigns. Large-Scale Campaigns: Experience managing high-budget, high-volume ad campaigns, preferably in an agency or global B2B SaaS environment. Qualifications & Experience 3 6 years of hands-on experience in digital performance marketing Proven success in managing Google Ads, Facebook Ads, LinkedIn Ads, and email marketing campaigns Strong knowledge of digital marketing tools like AdWords Editor, Google Analytics, Adobe Omniture, and marketing automation platforms Solid understanding of PPC strategies, campaign structuring, A/B testing, and conversion tracking Ability to create high-impact, performance-focused ad creatives and copy Excellent analytical skills with a data-driven mindset and strong attention to detail Agency background or experience handling large-scale, multi-channel digital campaigns is a plus Join a rapidly growing, product-led SaaS company with a global footprint Collaborate with a passionate team focused on innovation and impact Work on award-winning software used by thousands of enterprises worldwide Competitive compensation, learning opportunities, and a dynamic work environment Equal Opportunity Employer Kovai.co is committed to fostering an inclusive, diverse, and equitable workplace. We believe in building a team where everyone feels valued and empowered to grow. If you re passionate about paid media and want to help scale global SaaS products through high-performance campaigns, apply now! We d love to speak with you.

Digital Marketing Executive Location: Coimbatore, Tamil Nadu Experience: 2+ Years About Winfomi Winfomi is a dynamic and rapidly growing Salesforce consulting firm with a strong track record of delivering innovative solutions. With three years of industry experience, we pride ourselves on our commitment to excellence and customer satisfaction. Our team is passionate about helping businesses maximize the power of the Salesforce platform. Job Summary We are seeking a motivated Digital Marketing Executive to lead and execute Winfomi s digital marketing strategy. This role will focus on boosting brand awareness, engagement, lead generation, and customer retention across multiple channels including social media, email marketing, SEO, and paid advertising. You will work closely with cross-functional teams to ensure effective implementation and optimization of marketing campaigns. Key Responsibilities SEO & Content Strategy Conduct competitor analysis, backlink research, and develop content strategies to improve online visibility. Implement on-page and off-page SEO tactics including keyword optimization and link building. Monitor SEO metrics, adapt strategies based on data and industry trends. Email Marketing Plan and execute targeted email campaigns with personalized content. Segment audiences to boost engagement and conversion rates. Track and optimize email campaign performance. Social Media Management Create and implement social media strategies for platforms like LinkedIn, Facebook, Instagram, and Twitter. Manage content creation and scheduling in collaboration with designers and video editors. Grow Winfomi s LinkedIn network and generate engagement using LinkedIn Sales Navigator. Local SEO Optimize local search presence via Google Business Profile and directory management. Ensure consistent NAP (Name, Address, Phone) details and incorporate local keywords. Paid Advertising Plan, manage, and optimize Google and Meta ad campaigns to achieve marketing goals. Coordinate paid advertising with overall marketing strategies for maximum ROI. Collaboration & Project Management Work with development teams on website feature testing and quality control. Collaborate with content creators to ensure brand consistency. Manage timelines and deliverables for marketing projects. Lead Generation & Conversion Tracking Utilize LinkedIn and other channels to generate and nurture leads. Analyze campaign effectiveness and recommend improvements. Qualifications 2+ years of proven experience in digital marketing, with strengths in social media management, email marketing, SEO, and paid ads. Bachelor s degree in Marketing, Business, or related field (or equivalent experience). Strong understanding of B2B marketing, especially in software/technology sectors. Proficiency in LinkedIn Sales Navigator, Google Analytics, Google Ads, Meta Ads, and SEO tools like Ahrefs, SEMrush, or Moz. Excellent analytical, written, and verbal communication skills. Key Attributes Strategic thinker with ability to innovate and align strategies with company goals. Data-driven and detail-oriented with a focus on campaign optimization. Collaborative team player who works efficiently across departments. Results-oriented with a commitment to meeting deadlines and exceeding targets. Join Winfomi and play a vital role in driving our digital growth and brand presence! Qualification : Bachelors degree in Marketing, Business, or related field (or equivalent experience).

Content Marketing Specialist Location: Jaipur Experience: 1 5 Years Education Qualification: Any Graduate About Thrillophilia Welcome to Thrillophilia India s largest online platform for travel experiences, tours, activities, and staycations! With over 7 million users visiting our platform every month, we help travelers discover, plan, and book unique travel experiences seamlessly. If you re passionate about content marketing, storytelling, and digital marketing, this is your opportunity to create a meaningful impact in the travel industry! Job Overview The Content Marketing Specialist will be responsible for developing and executing content strategies that align with Thrillophilia s marketing goals and its partners objectives. This role requires a blend of creativity, analytical skills, and strategic thinking to drive traffic, engagement, and customer retention through compelling content. You will work closely with performance marketing, social media, and design teams to develop high-impact content across multiple channels, including blogs, social media, email, and video marketing. Roles and Responsibilities Content Strategy & Development Understand user behavior online what engages them, what makes them click, and what drives conversions. Develop content strategies for various projects, including press releases, guidebooks, partnership campaigns, and destination launches. Write grammatically sound, engaging, and persuasive copy tailored to different audiences. Conduct journalistic-level research to ensure content is accurate, informative, and valuable. Data-Driven Content Marketing Leverage Google Analytics (GA) and other analytics tools to track content performance and optimize marketing strategies. Develop creative content while maintaining an analytical approach to performance measurement. Solve digital marketing challenges by understanding user experience (UX) and customer journey mapping. Project & Campaign Management Manage multiple projects simultaneously, including creating presentations for partners, collaborating with designers, and executing video campaigns. Oversee blog, social media, email, and video marketing campaigns to maximize reach and engagement. Understand online advertising metrics (CPM, CPC, CPL) and integrate them into content marketing strategies. Run Facebook, Google, and Instagram campaigns to enhance brand visibility and engagement. Channel Management & Distribution Generate creative content ideas and execute marketing initiatives that drive traffic, leads, and conversions. Manage digital content hubs, including social media platforms, email newsletters, and other digital marketing channels. Utilize social media tools (e.g., Hootsuite, Buffer) to schedule and track content performance. Job Requirements 1 5 years of experience in a similar role. Excellent verbal and written communication skills. Attention to detail and ability to multitask efficiently. Strong copywriting skills with a knack for storytelling. Knowledge of Google Analytics, email marketing tools, and social media management platforms. Creative mindset combined with analytical problem-solving skills. Proficiency in project management, working with cross-functional teams, and handling multiple campaigns simultaneously. Demonstrated leadership and decision-making skills in a fast-paced environment. Be a Part of the Travel Revolution Work with India s largest online travel experiences platform. Growth-Oriented Environment Gain hands-on experience in a dynamic and fast-paced industry. Creative Freedom Lead content strategies that impact millions of travelers. Competitive Salary & Benefits Enjoy industry-best compensation and mentorship from marketing experts. Diverse Work Exposure Collaborate with performance marketing, social media, and business development teams.

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.

Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.

Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.

Job Title: Digital Marketer Location: Bangalore (On-site; full-time) About Locus: At Locus, we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform. Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers. Join us at Locus and be part of a team shaping the future of global logistics. Job Overview: About the Role We re transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence. Key Responsibilities: Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels. Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics. Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels. Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives. Qualifications: 5 7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns. Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies. Proven ability to develop and execute strategies that balance creativity with data-driven decision making. Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments. Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization. Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Digital Marketing Specialist (AI SaaS Products - Dynamic Pricing) Location: Navi Mumbai (as per previous job descriptions) Industry: AI, Big Data, SaaS (as per previous job descriptions) Employment Type: Full-time (assumed, based on previous job descriptions) Job Summary As a Digital Marketing Specialist, you will play a key role in creating and executing targeted digital marketing strategies to promote our AI-powered dynamic pricing solutions across the travel, retail, and entertainment industries. Your primary responsibility will be to drive brand awareness, generate inbound leads, and fuel customer interest by utilizing a variety of digital channels such as marketing automation, social media, email marketing, SEO/SEM, and website optimization. Key Responsibilities: Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to increase brand visibility, generate qualified leads, and drive customer acquisition for our B2B SaaS products. Content Creation & Management: Develop engaging content across various platforms like LinkedIn, Facebook, Twitter, Instagram, and other digital channels to maintain a consistent brand voice. Inbound Marketing Funnel: Leverage SEO, blog posts, whitepapers, and external content platforms (e.g., Medium) to build an effective inbound lead generation funnel. Performance Marketing: Plan, execute, and optimize paid search and social media campaigns (LinkedIn, Facebook, Twitter, Instagram) to reach target audiences, optimize spend, and achieve marketing objectives. Email Marketing Campaigns: Design and implement email marketing initiatives, including developing compelling email content, managing subscriber lists, and tracking performance metrics to optimize future campaigns. Cross-functional Collaboration: Partner with sales, product, and design teams to ensure marketing efforts are aligned with overall business goals and that messaging is consistent across all channels. Stay Updated on Digital Trends: Keep abreast of the latest trends, tools, and best practices in digital marketing, offering insights and recommendations to refine strategies and tactics. Market Research & Competitor Analysis: Conduct ongoing market research and competitor analysis to identify new opportunities for growth and areas where marketing efforts can be enhanced. Website & Engagement Analytics: Use analytics tools to monitor website traffic, user behavior, and engagement, using data to refine digital strategies and improve conversion rates. KPI Tracking & Reporting: Regularly track and report on key performance indicators (KPIs) to assess the effectiveness of campaigns, sharing insights with management to drive continuous improvement. Stakeholder Collaboration: Work closely with internal and external teams to develop creative marketing materials and collateral that support campaign goals. Qualifications: Education: Bachelor s degree in Marketing, Business, or a related field. A Master s degree is a plus. Experience: Proven experience in a digital marketing role, ideally within B2B SaaS, with a focus on industries such as travel, retail, or entertainment. Marketing Automation: Strong understanding of marketing automation tools and platforms, with hands-on experience in lead generation and nurturing campaigns. Social Media Expertise: Demonstrated proficiency in using LinkedIn and other social media channels for B2B lead generation and digital marketing. Email Marketing: Solid knowledge of email marketing strategies, segmentation, and automation best practices. Content Creation Skills: Exceptional written and verbal communication skills, with the ability to produce compelling content tailored to diverse audiences across various platforms. Analytical Mindset: Strong analytical abilities, with a keen ability to leverage data to assess campaign performance and optimize marketing strategies. SEO/SEM Expertise: Knowledge of SEO, SEM, and SMM best practices, along with the ability to use relevant tools to improve website traffic and performance. Project Management: Ability to thrive in a fast-paced environment, managing multiple projects simultaneously with excellent organizational and time-management skills. Qualification : Bachelors degree in Marketing, Business, or a related field. A Masters degree is a plus.

Job Title: Social Media and Performance Marketing Location: Mumbai No. of Positions: 2 Experience: 6 months to 1 year About Us: We are looking for a driven and creative Social Media and Performance Marketing specialist with a proven track record in executing successful social media campaigns. If you are passionate about optimizing performance across various social platforms and analyzing data to drive impactful results, we want you on our team. Position Overview: As a Social Media and Performance Marketing specialist, you will be responsible for executing paid social media campaigns, optimizing performance, and contributing to the overall digital strategy. Your role will involve driving engagement and conversions through a variety of social platforms, ensuring the effectiveness of campaigns, and providing actionable insights based on campaign performance data. Roles and Responsibilities: Execute and manage successful social media campaigns across platforms like Facebook Ads, Google Ads, LinkedIn Ads, and PPC. Develop and implement paid social strategies, including retargeting and performance tactics that drive results. Analyze campaign performance using analytic tools to measure KPIs and continually optimize campaigns. Create engaging and creative social content tailored for each platform while understanding platform algorithms and audience behaviors. Leverage marketing automation tools, CRM systems, and ad platforms for lead generation, retargeting, and building customer journeys. Work closely with both internal and external teams to ensure alignment on campaign goals, messaging, and timelines. Stay up-to-date with the latest social media trends, platform features, and industry best practices. Meticulous reporting and budget management to ensure brand consistency and maximize ROI. Provide case studies and data to demonstrate successful campaigns and results. Skills and Qualifications: Proven hands-on experience in Social Media Marketing (SMM), Search Engine Marketing (SEM), Google Ads, Facebook Ads, LinkedIn Ads, and PPC. Strong analytical skills with experience using analytic tools to track, measure, and report on KPIs. Creativity in developing engaging content that resonates with the audience and adapts to platform algorithms. Familiarity with marketing automation, CRM systems, and ad platforms for lead generation, retargeting, and customer journeys. Excellent communication and collaboration skills to work effectively with cross-functional teams. Eagerness to stay updated on new platform features, social media strategies, and industry trends. Attention to detail in reporting, budget management, and ensuring brand consistency. Bonus experience in additional digital marketing channels like SEO and email marketing is a plus. If you're a passionate marketer looking to make an impact through performance-driven social media strategies in Mumbai, we d love to hear from you!

about the role The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce. key responsibilities Online Promotion using social media Build a community around our online assets Use SEO to increase the reach of our online collateral including our website Set-up a CRM system to track prospects and growing online networks Identify potential strategic partners Enhance our online Brand YouTube Channel creation and marketing of exclusive content Devising strategies to drive online traffic to the company website Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs Strong online network with the ability to nurture an online community Should be able to independently use page-layout and image-editing programs An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc. Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs Google Adwords/Analytics certification will be an added advantage preferred qualifications MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does! 3-8 years of experience in Mass Communication, Creative disciplines & Advertising Excellent people management skills Experience in managing and grooming fresh talent The position will be based at Pune, US experience preferred Qualification : MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

Role Overview Mondel z India is looking for a strategic, digital-savvy Ecommerce Consumer Experience Manager (Media Manager) to lead eCommerce media initiatives and drive growth across various product categories. In this role, you will develop media strategies, optimize media spend, and collaborate with cross-functional teams to execute successful eCommerce media campaigns. The position requires leadership in digital marketing with a particular focus on eCommerce. Key Responsibilities 1. Ecommerce Media Strategy: Develop and implement eCommerce media strategies aligned with global principles and local business objectives. Optimize media spend to maximize ROI and drive growth across Mondelez's diverse categories (e.g., Chocolates, Biscuits, Beverages). 2. Portfolio Management: Manage multiple categories, balancing media spend to ensure optimal results. Continuously analyze and adjust campaigns based on performance metrics to enhance ROI. 3. Campaign Optimization: Work with media agencies to optimize eCommerce campaigns across platforms. Leverage performance data to drive campaign adjustments and improvements. 4. Collaboration: Work closely with cross-functional teams including Marketing, Sales, eCommerce, Customer Marketing, Legal, Finance, etc., to ensure smooth execution of media campaigns. Engage with brand, omni-channel, KAMs, and creative teams to develop and implement media plans. 5. Digital Leadership: Stay ahead of digital trends, particularly in the eCommerce space, to keep Mondelez s digital capabilities cutting-edge. Lead the integration of first-party data from eCommerce platforms to enhance digital strategies. 6. Subject Matter Expert: Serve as the go-to expert for eCommerce media, influencing decisions across regional and global levels. Provide thought leadership on eCommerce media and digital marketing strategies. What You Will Bring Experience: 8+ years of media expertise, with a strong focus on eCommerce and digital marketing. Extensive experience managing large CPG portfolios and expertise in media analytics. Prior experience in agency management and working with e-commerce marketplaces, including Quick Commerce platforms. Strong cross-functional collaboration with external partners, regional, and global stakeholders. Skills: Experience in media buying, analytics, and eCommerce best practices. Ability to drive a test-and-learn mentality and scale successful initiatives. Excellent communication skills, both verbal and written, with the ability to influence at all levels. Strong strategic and operational balance in a matrixed organization. Mindset: A bias for action, with the ability to execute and lead in a fast-paced, digital-first environment. Process management experience ensuring well-executed brand initiatives and effective collaboration. Additional Information Location: Mumbai, India. Relocation: Within-country relocation support available. For international moves, some minimal support is offered through the Volunteer International Transfer Policy. Why Join Mondel z India? At Mondel z India, you'll have the opportunity to lead digital innovation in the snacking industry. With a diverse and inclusive work culture, you will be empowered to shape the future of eCommerce media, drive growth across iconic brands, and make a significant impact within a global organization. Qualification : 8 plus years of Media expertise with a strong focus on E-commerce and Digital marketing.

SEO, Digital Marketing Manager Experience: 3+ years Job Overview We are looking for a talented and results-driven SEO, Digital Marketing Manager to join our team. The ideal candidate will have more than 3 years of experience in digital marketing with a strong focus on SEO and SEM strategies. This role will require the planning, execution, and optimization of digital marketing campaigns across various platforms to drive online traffic, improve conversion rates, and ultimately contribute to the growth of our brand. Key Responsibilities Plan and execute all digital marketing strategies including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain a strong social media presence to engage with the target audience. Measure and report the performance of all digital marketing campaigns and assess them against goals (ROI and KPIs). Identify trends and insights, optimizing spend and performance based on the data gathered. Brainstorm and implement creative growth strategies for increasing brand visibility and online traffic. Plan, execute, and measure experiments and conversion tests to improve user engagement. Collaborate with internal teams to create optimized landing pages that improve user experience and conversion rates. Use strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints. Instrument conversion points and optimize user funnels to maximize conversions. Collaborate with agencies and other vendor partners to enhance marketing efforts. Evaluate emerging technologies and provide thought leadership for their adoption when appropriate. Required Skills Excellent communication skills with the ability to present complex data in an understandable and actionable format. Strong creative and strategic thinking abilities with a knack for solving problems effectively. Ability to thrive in a fast-paced, deadline-driven environment while managing multiple priorities. 3+ years of experience in digital marketing with a focus on SEO and SEM. Expertise in all aspects of SEO (on-page, off-page, and technical SEO). In-depth knowledge of search engine algorithms, ranking factors, and SEO tools. Stay updated with the latest trends, tools, and best practices in SEO. Open to working from our Kochi office. At our company, we encourage a collaborative, innovative work culture where your ideas and contributions matter. As a part of our marketing team, you'll have the opportunity to shape the future of our digital marketing efforts and help elevate our brand's online presence. If you're passionate about SEO and digital marketing, this is your chance to make a significant impact! Location Open to working from our Cochin office.

Job Summary: Marketing Specialist (B2B IT, UK Market) We re looking for a dynamic Marketing Specialist with experience in IT-based B2B marketing and strong communication and presentation skills. The role involves developing and executing tailored marketing strategies to engage prospects and foster brand visibility in the UK market. This individual will work closely with our sales team, focusing on targeted outreach and building impactful connections. Ideal candidates are creative, proactive, and committed to exploring new strategies to enhance engagement and brand recognition. Key Responsibilities: Develop and implement engagement tactics for prospect outreach, including personalized content and interaction strategies across platforms (primarily LinkedIn). Build connections within target networks, strategically interacting with key individuals to raise brand visibility. Collaborate with the sales team to create engaging content (newsletters, snippets, carousels, etc.) tailored to market trends and client needs. Conduct SEO and marketing optimizations to boost online presence. Research and propose innovative methods to connect with and nurture leads. Qualifications: Bachelor s degree in Marketing, Business, or related field. 2-3 years of experience in B2B marketing, ideally in the IT industry. Strong written and verbal communication skills. Experience in creating engaging content and conducting outreach on LinkedIn. Proactive, results-oriented, and adaptable to changing market dynamics. Qualification : Bachelors degree in Marketing, Business, or related field.

Growth Analyst Location: Gurugram, India Employment Type: Full-time About ixigo ixigo is a technology company revolutionizing the way Indian travelers plan, book, and manage their trips. Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo helps travelers make smarter decisions through AI, machine learning, and data science. With apps like ixigo, ConfirmTkt, and AbhiBus, ixigo offers travelers the ability to book train, flight, bus tickets, hotels, and much more. In 2022, ixigo was named one of the Top 10 Most Downloaded Travel Apps worldwide (data.ai). Headquartered in Gurugram, ixigo also has offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). Job Description We are looking for a Growth Analyst to join our dynamic team. As a Growth Analyst, you will help us unlock growth opportunities by analyzing customer behavior and campaign performance. You will collaborate closely with marketing, product, and data teams to develop data-driven strategies that drive user acquisition, activation, retention, and revenue growth. Your work will directly impact how we scale smarter and faster. Key Responsibilities Data Analysis & Insights: Analyze user behavior, campaign performance, and funnel metrics to identify and drive growth opportunities. Reporting & Dashboards: Build and maintain dashboards and reports using BI tools (e.g., Tableau, Power BI, Looker) to track key performance indicators (KPIs). Data Querying & Processing: Develop SQL queries to extract, clean, and aggregate data from various sources and databases. A/B Testing & Experimentation: Design and run A/B tests and experiments to evaluate new growth initiatives and optimize performance across all user touchpoints. Strategic Collaboration: Work closely with marketing and product teams to design data-driven growth strategies that increase customer acquisition, activation, retention, and lifetime value (LTV). Campaign Measurement & Optimization: Support the measurement of paid and organic campaigns (including email, search, social media) and provide actionable insights to improve their effectiveness. Core Technical Skills SQL & Relational Databases: Advanced querying skills, performance tuning, working with window functions and CTEs. Data Visualization & BI: Proficiency in tools like Tableau, Power BI, or Looker for building dashboards and reports. Spreadsheet Modeling: Expert-level proficiency in Excel (pivot tables, macros; VBA is a plus). Scripting Languages: Familiarity with at least one scripting language (e.g., Python or R) for data cleaning, ETL tasks, and basic machine learning prototypes. Marketing Analytics Tools: Hands-on experience with Clevertap and Firebase for user engagement and campaign tracking. Good to Have Marketing Analytics Tools: Experience with tools like Google Analytics 4, Mixpanel, and Clevertap for campaign performance tracking. Ad Platforms: Basic understanding of programmatic ad platforms (e.g., DV360, Meta Ads API). Data Warehouses: Exposure to SQL-based data warehouses like Snowflake, BigQuery, or Redshift. Impactful Work: Directly contribute to the growth and success of a leading travel tech company. Collaborative Culture: Work with talented professionals across diverse teams. Career Growth: Opportunities for fast-paced career development. Competitive Compensation: Enjoy a competitive salary and benefits package. Work-Life Balance: We encourage a healthy work-life balance in a supportive environment.

About Shiprocket: At Shiprocket, we are on a mission to simplify, democratize, and enhance e-commerce. We empower sellers with AI-driven technology and reliable services that encompass everything from conversion and order fulfillment to shipping, customer communication, and returns management. Our platform leverages data, workflows, and scalable supply chains to equip sellers with everything they need to deliver a delightful customer experience. What It s Like to Work at Shiprocket: At Shiprocket, we embody a unique culture driven by the following success traits, helping us accomplish great things and strive to be a great place to win: Innovation Through Constraints: Learn to work under constraints and use them to fuel innovation. Speed Above All Else: Make decisions based on impact and act quickly. Ruthless Frugality: Being frugal can lead to significant growth. Direct & Honest Communication: We value transparency and candor. A Sports Team, Not a Family: We re here to win together. Customer Obsession: Your priority is always the customer. Role Overview: Shiprocket is looking for a highly driven Performance Marketing Lead to take charge of our performance marketing initiatives across the platform s suite of products. You ll spearhead the strategy and execution of high-impact campaigns, harnessing AI/ML to optimize performance, automate tasks, and unlock new growth opportunities. This role involves exploring new channels and staying ahead of industry trends to scale performance marketing efforts effectively. Key Responsibilities: Campaign Development & Execution: Design and implement high-impact performance marketing campaigns across a variety of channels, including Google Ads, Meta Ads, Affiliates, and emerging platforms like TikTok Ads and programmatic advertising. Innovative Strategies: Continuously experiment and innovate with new channels and technologies to improve campaign performance, including influencer marketing and other emerging trends. AI/ML Optimization: Leverage AI/ML tools to automate tasks, optimize campaign performance, and achieve better results. Customer Insights: Analyze user behavior, track customer journeys, and monitor market trends to inform marketing strategies and improve campaign targeting. Data-Driven Decision Making: Use data analysis to track key metrics, generate insights, and drive performance improvements. Cross-Functional Collaboration: Partner closely with product, engineering, sales, and customer success teams to align marketing strategies with business objectives and ensure cohesive execution. Budget Management: Manage marketing budgets effectively, track ROI, and optimize ad spend to achieve maximum return on investment. Industry Expertise: Stay up-to-date with industry trends, best practices, and the competitive landscape to inform strategy and maintain Shiprocket s competitive edge. Team Leadership: Build, mentor, and grow a high-performing team of performance marketing specialists, ensuring the team stays ahead of the curve in campaign execution. Preferred Skills & Qualifications: Experience: 4+ years of experience in performance marketing, ideally within a fast-paced startup environment. Track Record: Proven success in managing high-volume, high-impact performance marketing campaigns, both independently and as a team lead. Analytical Expertise: Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions. Advertising Platform Expertise: Extensive experience with Google Ads, Meta Ads, and other major advertising platforms. AI/ML Tools: Experience using AI/ML-powered marketing tools, such as Google Ads Smart Bidding or Facebook Ads+. Emerging Channels: Familiarity with emerging marketing channels and new technologies that drive campaign innovation. Growth Mindset: A passion for learning, adapting, and overcoming challenges. Communication Skills: Excellent communication, collaboration, and presentation abilities to work cross-functionally and present ideas clearly. Educational Background: Bachelor s degree in Marketing, Business, or a related field. Bonus Points: New Channels: Experience in unlocking and experimenting with new, untested marketing channels. AI/ML Success: Demonstrated success in using AI/ML to optimize marketing campaigns and enhance performance. Qualification : Bachelors degree in Marketing, Business, or a related field.

About Shiprocket: We re on a mission to make e-Commerce simple, accessible and trustworthy. We enable e-Commerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing sellers with just about everything they need to provide a delightful customer experience. We are committed to the following success traits that embody our culture and how we work together to accomplish great things and be a Great Place to Win! Key to True Innovation Manufacture Constraints & learn to work under them. Speed Above All Else Use your judgement of the impact & react accordingly. Be Ruthlessly Frugal It can lead to growth. Say It Like It is Be direct & honest. We are Not A family We are a sports team! We are here to win. Your Priority Obsess over customers. Role Overview: The role of Marketing Business Partners involves taking charge of scaling and growing our products visibility, user base, and engagement. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and deep expertise in performance marketing, CLM and growth campaigns across web and mobile platforms. The Marketing Business Partner will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth for our offerings. You will work cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. This role demands a data-driven mindset and a passion for driving measurable results. Roles and Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End to end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end to responsibility for cadences and metrics reporting as well business team liaison. Scaling the Product: Focus on rapidly scaling the product s user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.). Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO). Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred). Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets. Qualification : MBA or equivalent from a top-tier business school (preferred).