About Shiprocket: We re on a mission to make e-Commerce simple, accessible and trustworthy. We enable e-Commerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing sellers with just about everything they need to provide a delightful customer experience. We are committed to the following success traits that embody our culture and how we work together to accomplish great things and be a Great Place to Win! Key to True Innovation Manufacture Constraints & learn to work under them. Speed Above All Else Use your judgement of the impact & react accordingly. Be Ruthlessly Frugal It can lead to growth. Say It Like It is Be direct & honest. We are Not A family We are a sports team! We are here to win. Your Priority Obsess over customers. Role Overview: The role of Marketing Business Partners involves taking charge of scaling and growing our products visibility, user base, and engagement. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and deep expertise in performance marketing, CLM and growth campaigns across web and mobile platforms. The Marketing Business Partner will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth for our offerings. You will work cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. This role demands a data-driven mindset and a passion for driving measurable results. Roles and Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End to end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end to responsibility for cadences and metrics reporting as well business team liaison. Scaling the Product: Focus on rapidly scaling the product s user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.). Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO). Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred). Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets. Qualification : MBA or equivalent from a top-tier business school (preferred).

Social Media Executive Core Social Media Skills: Platform Expertise: Proficient in managing and optimizing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement and brand presence. Content Creation: Ability to create compelling and relevant content, including graphics, videos, and written posts, tailored to each platform. Social Media Strategy: Expertise in developing and executing effective social media strategies that enhance brand visibility, engagement, and audience growth. Analytics & Metrics: Skilled in analyzing social media performance using tools like Google Analytics, Hootsuite, and Sprout Social to measure and optimize campaign results. Community Management: Experienced in fostering online communities, engaging with followers, managing comments, and handling customer inquiries promptly. Soft Skills: Creativity: A flair for coming up with innovative ideas for content, campaigns, and audience engagement. Communication: Strong written and verbal communication skills, ensuring effective interactions with followers, stakeholders, and team members. Project Management: Exceptional organizational skills to handle multiple social media campaigns simultaneously and ensure deadlines are met. Adaptability: Flexibility to quickly adapt to new social media trends, tools, and platform updates. Problem-Solving: Ability to address issues or challenges that arise on social media platforms and resolve them in a timely and professional manner. Additional Skills: SEO Knowledge: Understanding of SEO principles to optimize social media content for better discoverability and search engine rankings. Paid Advertising: Experience with social media advertising, including creating, managing, and optimizing ad campaigns across platforms. Influencer Collaboration: Ability to identify and collaborate with influencers to enhance brand awareness and drive engagement through partnerships. Crisis Management: Capable of managing social media crises and maintaining a positive brand image in challenging situations. Basic Graphic Design: Proficient in using design tools such as Canva or Adobe Spark to create visually appealing social media content. Tasks & Responsibilities: Manage Social Media Accounts: Oversee the day-to-day management of social media profiles, ensuring consistent messaging and adherence to brand guidelines. Develop Social Media Strategies: Create and implement strategic plans that align with business goals, focusing on increasing engagement and driving conversions. Analyze Social Media Metrics: Track and analyze key metrics to evaluate the success of campaigns and make data-driven recommendations for improvement. Content Planning: Develop and maintain a content calendar, ensuring timely and relevant posts across various platforms. Engage with Audience: Foster relationships with followers by responding to comments, messages, and engaging in discussions to enhance community building.

Job Title: Digital Marketing Specialist (AI SaaS Products - Dynamic Pricing) Location: Navi Mumbai (as per previous job descriptions) Industry: AI, Big Data, SaaS (as per previous job descriptions) Employment Type: Full-time (assumed, based on previous job descriptions) Job Summary As a Digital Marketing Specialist, you will play a key role in creating and executing targeted digital marketing strategies to promote our AI-powered dynamic pricing solutions across the travel, retail, and entertainment industries. Your primary responsibility will be to drive brand awareness, generate inbound leads, and fuel customer interest by utilizing a variety of digital channels such as marketing automation, social media, email marketing, SEO/SEM, and website optimization. Key Responsibilities: Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans to increase brand visibility, generate qualified leads, and drive customer acquisition for our B2B SaaS products. Content Creation & Management: Develop engaging content across various platforms like LinkedIn, Facebook, Twitter, Instagram, and other digital channels to maintain a consistent brand voice. Inbound Marketing Funnel: Leverage SEO, blog posts, whitepapers, and external content platforms (e.g., Medium) to build an effective inbound lead generation funnel. Performance Marketing: Plan, execute, and optimize paid search and social media campaigns (LinkedIn, Facebook, Twitter, Instagram) to reach target audiences, optimize spend, and achieve marketing objectives. Email Marketing Campaigns: Design and implement email marketing initiatives, including developing compelling email content, managing subscriber lists, and tracking performance metrics to optimize future campaigns. Cross-functional Collaboration: Partner with sales, product, and design teams to ensure marketing efforts are aligned with overall business goals and that messaging is consistent across all channels. Stay Updated on Digital Trends: Keep abreast of the latest trends, tools, and best practices in digital marketing, offering insights and recommendations to refine strategies and tactics. Market Research & Competitor Analysis: Conduct ongoing market research and competitor analysis to identify new opportunities for growth and areas where marketing efforts can be enhanced. Website & Engagement Analytics: Use analytics tools to monitor website traffic, user behavior, and engagement, using data to refine digital strategies and improve conversion rates. KPI Tracking & Reporting: Regularly track and report on key performance indicators (KPIs) to assess the effectiveness of campaigns, sharing insights with management to drive continuous improvement. Stakeholder Collaboration: Work closely with internal and external teams to develop creative marketing materials and collateral that support campaign goals. Qualifications: Education: Bachelor s degree in Marketing, Business, or a related field. A Master s degree is a plus. Experience: Proven experience in a digital marketing role, ideally within B2B SaaS, with a focus on industries such as travel, retail, or entertainment. Marketing Automation: Strong understanding of marketing automation tools and platforms, with hands-on experience in lead generation and nurturing campaigns. Social Media Expertise: Demonstrated proficiency in using LinkedIn and other social media channels for B2B lead generation and digital marketing. Email Marketing: Solid knowledge of email marketing strategies, segmentation, and automation best practices. Content Creation Skills: Exceptional written and verbal communication skills, with the ability to produce compelling content tailored to diverse audiences across various platforms. Analytical Mindset: Strong analytical abilities, with a keen ability to leverage data to assess campaign performance and optimize marketing strategies. SEO/SEM Expertise: Knowledge of SEO, SEM, and SMM best practices, along with the ability to use relevant tools to improve website traffic and performance. Project Management: Ability to thrive in a fast-paced environment, managing multiple projects simultaneously with excellent organizational and time-management skills. Qualification : Bachelors degree in Marketing, Business, or a related field. A Masters degree is a plus.

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Position: PPC Specialist About Wildnet Technologies: Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services with a track record of helping businesses and Google Partner Agencies achieve their goals. We offer a comprehensive range of high-quality Digital Marketing Services and On-Demand Technology Resources. With over 12,000 successful projects delivered to date, our team of 300+ professionals is headquartered in India and serves clients in the United States, Canada, Australia, and the United Kingdom. Our expertise includes SEO, Paid Search, Paid Social Services, programmatic advertising, and more. Job Overview: We are looking for an experienced and results-driven Paid Media Specialist to join our team. The ideal candidate will have 3-5 years of hands-on experience managing and optimizing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. This role is perfect for someone who thrives in a fast-paced environment, is passionate about digital marketing, and is dedicated to driving measurable results. You will be responsible for developing and executing paid media strategies that align with our overall marketing goals, ensuring the efficient use of budgets, and constantly optimizing campaigns for maximum ROI. Job Description: Campaign Management: Develop, implement, and manage paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Keyword & Audience Research: Conduct thorough keyword research and audience targeting to enhance campaign performance. Creative Development: Create compelling ad copy, visuals, and landing pages designed to maximize engagement and conversions. Performance Monitoring: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights. A/B Testing: Perform A/B testing on various elements of campaigns to continuously improve ad performance and ROI. Industry Trends: Stay updated with the latest trends and best practices in paid media advertising to ensure strategies are current and effective. Team Collaboration: Collaborate with the marketing team to ensure that paid media strategies are aligned with overall marketing objectives. Budget Management: Manage budgets and allocate resources effectively to maximize campaign efficiency and results. Requirements: Experience: 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads. Technical Skills: Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other relevant tools. Analytical Skills: Strong analytical skills with a keen attention to detail to ensure data-driven decision-making. Communication: Excellent communication and teamwork abilities to effectively collaborate with internal teams. Project Management: Ability to manage multiple projects simultaneously and meet deadlines consistently. Certifications: Certification in Google Ads and/or Meta Blueprint is a plus. Additional Platforms: Experience with other PPC platforms (e.g., LinkedIn Ads, Bing Ads) is a plus. Benefits: Competitive salary with a lucrative incentive structure. Comprehensive health and wellness benefits package. Opportunities for professional growth and leadership development. A positive, supportive, and innovative work environment. Exposure to a broad range of industries and high-profile clients. Additional Highlights: Over 15 years of industry expertise. Pioneering presence in the Digital Industry, serving as industry trailblazers. Qualification : 3-5 years of experience in managing paid media campaigns on Meta (Facebook, Instagram) and Google Ads.

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.

Digital Marketing Executive Location: Coimbatore, Tamil Nadu Experience: 2+ Years About Winfomi Winfomi is a dynamic and rapidly growing Salesforce consulting firm with a strong track record of delivering innovative solutions. With three years of industry experience, we pride ourselves on our commitment to excellence and customer satisfaction. Our team is passionate about helping businesses maximize the power of the Salesforce platform. Job Summary We are seeking a motivated Digital Marketing Executive to lead and execute Winfomi s digital marketing strategy. This role will focus on boosting brand awareness, engagement, lead generation, and customer retention across multiple channels including social media, email marketing, SEO, and paid advertising. You will work closely with cross-functional teams to ensure effective implementation and optimization of marketing campaigns. Key Responsibilities SEO & Content Strategy Conduct competitor analysis, backlink research, and develop content strategies to improve online visibility. Implement on-page and off-page SEO tactics including keyword optimization and link building. Monitor SEO metrics, adapt strategies based on data and industry trends. Email Marketing Plan and execute targeted email campaigns with personalized content. Segment audiences to boost engagement and conversion rates. Track and optimize email campaign performance. Social Media Management Create and implement social media strategies for platforms like LinkedIn, Facebook, Instagram, and Twitter. Manage content creation and scheduling in collaboration with designers and video editors. Grow Winfomi s LinkedIn network and generate engagement using LinkedIn Sales Navigator. Local SEO Optimize local search presence via Google Business Profile and directory management. Ensure consistent NAP (Name, Address, Phone) details and incorporate local keywords. Paid Advertising Plan, manage, and optimize Google and Meta ad campaigns to achieve marketing goals. Coordinate paid advertising with overall marketing strategies for maximum ROI. Collaboration & Project Management Work with development teams on website feature testing and quality control. Collaborate with content creators to ensure brand consistency. Manage timelines and deliverables for marketing projects. Lead Generation & Conversion Tracking Utilize LinkedIn and other channels to generate and nurture leads. Analyze campaign effectiveness and recommend improvements. Qualifications 2+ years of proven experience in digital marketing, with strengths in social media management, email marketing, SEO, and paid ads. Bachelor s degree in Marketing, Business, or related field (or equivalent experience). Strong understanding of B2B marketing, especially in software/technology sectors. Proficiency in LinkedIn Sales Navigator, Google Analytics, Google Ads, Meta Ads, and SEO tools like Ahrefs, SEMrush, or Moz. Excellent analytical, written, and verbal communication skills. Key Attributes Strategic thinker with ability to innovate and align strategies with company goals. Data-driven and detail-oriented with a focus on campaign optimization. Collaborative team player who works efficiently across departments. Results-oriented with a commitment to meeting deadlines and exceeding targets. Join Winfomi and play a vital role in driving our digital growth and brand presence! Qualification : Bachelors degree in Marketing, Business, or related field (or equivalent experience).

About Us: At OptimumBrew, we pride ourselves on having a team of inquisitive thinkers, problem-solvers, and collaborative innovators. Our team is smart, driven, and experienced, bringing together a diverse group of designers and certified Performance Marketing Specialists to deliver results. Known for being process-driven, adaptive, and human-first, OptimumBrew is committed to fostering both your personal and professional growth. Job Title: Performance Marketing Specialist We are looking for a passionate and skilled Performance Marketing Specialist who thrives in building scalable, high-performance marketing campaigns. You'll be joining a team of talented professionals, where you'll have the opportunity to share your insights, learn from others, and continue developing your skills. Primary Objectives: Your primary goal will be to drive qualified traffic, generate leads, and maximize conversions through well-executed and optimized performance marketing campaigns, with a strong emphasis on PPC advertising. You will work towards achieving key metrics such as CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), aligning strategies with our broader marketing and business goals. Continuous campaign performance improvement will be a key part of your role as you analyze key metrics, test new strategies, and stay on top of industry trends and best practices. Roles & Responsibilities: Develop, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising channels. Conduct keyword research, create ad copy, and optimize ad creatives to ensure top campaign performance. Monitor campaigns and analyze key performance metrics, identifying areas for improvement and optimization. Implement tracking and attribution systems to measure and report on campaign effectiveness. Collaborate with internal teams to align performance marketing efforts with overall business and marketing objectives. Test, iterate, and refine campaign strategies to improve KPIs such as CTR (Click-Through Rate), conversion rates, and ROI. Stay updated on the latest performance marketing trends, tools, and best practices to maintain a competitive edge. Provide regular insights and reports to stakeholders, offering actionable recommendations to enhance campaign performance. Manage relationships with external partners, agencies, and vendors to ensure successful campaign execution. Stay informed about changes in advertising policies, search engine algorithms, and data privacy regulations to ensure compliance and mitigate risks. Technical Skills You Should Have: Proven experience in performance marketing, specifically PPC advertising. Strong analytical skills and experience with tools such as Google Analytics and Google Ads. In-depth understanding of PPC principles, including ad targeting, bidding strategies, and campaign optimization. Experience in setting up and managing tracking and attribution systems to accurately measure performance. Excellent communication skills with the ability to present complex data clearly and concisely. Detail-oriented with a focus on continuous improvement and optimization. Ability to work independently and collaboratively in a fast-paced environment. Google Ads certification, with experience in other platforms like Facebook Ads and LinkedIn Ads being a plus. Qualifications: Bachelor s degree in Marketing, Advertising, Business, Economics, or a related field. Additional certifications or coursework in digital marketing, performance marketing, or PPC advertising is highly desirable and would be considered an asset. Experience: 2 to 5 years of experience as a Performance Marketing Specialist. Benefits: 22 Paid Leaves 5-day Work Week Positive and Supportive Company Culture Health and Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Timely Salary Payments Annual Picnic Annual Sports Day Monthly Team Events Festival Celebrations Qualification : Bachelors degree in Marketing, Advertising, Business, Economics, or a related field.

Job Title: Senior Paid Campaign Specialist B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co At Kovai.co, we build enterprise-grade software and innovative SaaS solutions that empower over 2,500 businesses worldwide. Our product suite includes: BizTalk360 Advanced operations and monitoring for Microsoft BizTalk Server Turbo360 Azure service monitoring and governance Document360 AI-powered knowledge base software for modern teams We re on track to achieve $30 million in annual revenue, with a mission to transform how companies manage, scale, and optimize their operations through powerful software solutions. UK Headquarters. Indian Innovation. Global Impact. Role: Senior Paid Campaign Specialist Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Digital Marketing, AdTech As a Senior Paid Campaign Specialist, you will play a pivotal role in managing and optimizing high-performance digital advertising campaigns across paid search, social media, programmatic, and mobile networks. You ll work closely with product and marketing teams to generate quality leads, increase brand awareness, and improve ROI across platforms. Key Responsibilities Paid Search Campaigns: Plan, execute, and optimize Google Ads campaigns including Search, Display, YouTube, and Remarketing. Paid Social Campaigns: Manage paid media on Facebook, Instagram, LinkedIn, Twitter, and mobile networks. Ad Copywriting: Craft compelling ad creatives and messaging tailored for each platform and audience. Analytics & Optimization: Use tools like Google Analytics, Google Search Console, and AdWords Editor to track performance and optimize campaigns for higher CTR and lower CPA. Reporting & Insights: Generate detailed campaign performance reports; analyze data to optimize budgets and improve ROI. Email Marketing: Plan and execute targeted email campaigns, track performance, and continuously refine strategy. Display & Native Advertising: Hands-on experience managing programmatic display and native advertising campaigns. Large-Scale Campaigns: Experience managing high-budget, high-volume ad campaigns, preferably in an agency or global B2B SaaS environment. Qualifications & Experience 3 6 years of hands-on experience in digital performance marketing Proven success in managing Google Ads, Facebook Ads, LinkedIn Ads, and email marketing campaigns Strong knowledge of digital marketing tools like AdWords Editor, Google Analytics, Adobe Omniture, and marketing automation platforms Solid understanding of PPC strategies, campaign structuring, A/B testing, and conversion tracking Ability to create high-impact, performance-focused ad creatives and copy Excellent analytical skills with a data-driven mindset and strong attention to detail Agency background or experience handling large-scale, multi-channel digital campaigns is a plus Join a rapidly growing, product-led SaaS company with a global footprint Collaborate with a passionate team focused on innovation and impact Work on award-winning software used by thousands of enterprises worldwide Competitive compensation, learning opportunities, and a dynamic work environment Equal Opportunity Employer Kovai.co is committed to fostering an inclusive, diverse, and equitable workplace. We believe in building a team where everyone feels valued and empowered to grow. If you re passionate about paid media and want to help scale global SaaS products through high-performance campaigns, apply now! We d love to speak with you.

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Growth Analyst Location: Gurugram, India Employment Type: Full-time About ixigo ixigo is a technology company revolutionizing the way Indian travelers plan, book, and manage their trips. Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo helps travelers make smarter decisions through AI, machine learning, and data science. With apps like ixigo, ConfirmTkt, and AbhiBus, ixigo offers travelers the ability to book train, flight, bus tickets, hotels, and much more. In 2022, ixigo was named one of the Top 10 Most Downloaded Travel Apps worldwide (data.ai). Headquartered in Gurugram, ixigo also has offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). Job Description We are looking for a Growth Analyst to join our dynamic team. As a Growth Analyst, you will help us unlock growth opportunities by analyzing customer behavior and campaign performance. You will collaborate closely with marketing, product, and data teams to develop data-driven strategies that drive user acquisition, activation, retention, and revenue growth. Your work will directly impact how we scale smarter and faster. Key Responsibilities Data Analysis & Insights: Analyze user behavior, campaign performance, and funnel metrics to identify and drive growth opportunities. Reporting & Dashboards: Build and maintain dashboards and reports using BI tools (e.g., Tableau, Power BI, Looker) to track key performance indicators (KPIs). Data Querying & Processing: Develop SQL queries to extract, clean, and aggregate data from various sources and databases. A/B Testing & Experimentation: Design and run A/B tests and experiments to evaluate new growth initiatives and optimize performance across all user touchpoints. Strategic Collaboration: Work closely with marketing and product teams to design data-driven growth strategies that increase customer acquisition, activation, retention, and lifetime value (LTV). Campaign Measurement & Optimization: Support the measurement of paid and organic campaigns (including email, search, social media) and provide actionable insights to improve their effectiveness. Core Technical Skills SQL & Relational Databases: Advanced querying skills, performance tuning, working with window functions and CTEs. Data Visualization & BI: Proficiency in tools like Tableau, Power BI, or Looker for building dashboards and reports. Spreadsheet Modeling: Expert-level proficiency in Excel (pivot tables, macros; VBA is a plus). Scripting Languages: Familiarity with at least one scripting language (e.g., Python or R) for data cleaning, ETL tasks, and basic machine learning prototypes. Marketing Analytics Tools: Hands-on experience with Clevertap and Firebase for user engagement and campaign tracking. Good to Have Marketing Analytics Tools: Experience with tools like Google Analytics 4, Mixpanel, and Clevertap for campaign performance tracking. Ad Platforms: Basic understanding of programmatic ad platforms (e.g., DV360, Meta Ads API). Data Warehouses: Exposure to SQL-based data warehouses like Snowflake, BigQuery, or Redshift. Impactful Work: Directly contribute to the growth and success of a leading travel tech company. Collaborative Culture: Work with talented professionals across diverse teams. Career Growth: Opportunities for fast-paced career development. Competitive Compensation: Enjoy a competitive salary and benefits package. Work-Life Balance: We encourage a healthy work-life balance in a supportive environment.

Job Title: Social Media and Performance Marketing Location: Mumbai No. of Positions: 2 Experience: 6 months to 1 year About Us: We are looking for a driven and creative Social Media and Performance Marketing specialist with a proven track record in executing successful social media campaigns. If you are passionate about optimizing performance across various social platforms and analyzing data to drive impactful results, we want you on our team. Position Overview: As a Social Media and Performance Marketing specialist, you will be responsible for executing paid social media campaigns, optimizing performance, and contributing to the overall digital strategy. Your role will involve driving engagement and conversions through a variety of social platforms, ensuring the effectiveness of campaigns, and providing actionable insights based on campaign performance data. Roles and Responsibilities: Execute and manage successful social media campaigns across platforms like Facebook Ads, Google Ads, LinkedIn Ads, and PPC. Develop and implement paid social strategies, including retargeting and performance tactics that drive results. Analyze campaign performance using analytic tools to measure KPIs and continually optimize campaigns. Create engaging and creative social content tailored for each platform while understanding platform algorithms and audience behaviors. Leverage marketing automation tools, CRM systems, and ad platforms for lead generation, retargeting, and building customer journeys. Work closely with both internal and external teams to ensure alignment on campaign goals, messaging, and timelines. Stay up-to-date with the latest social media trends, platform features, and industry best practices. Meticulous reporting and budget management to ensure brand consistency and maximize ROI. Provide case studies and data to demonstrate successful campaigns and results. Skills and Qualifications: Proven hands-on experience in Social Media Marketing (SMM), Search Engine Marketing (SEM), Google Ads, Facebook Ads, LinkedIn Ads, and PPC. Strong analytical skills with experience using analytic tools to track, measure, and report on KPIs. Creativity in developing engaging content that resonates with the audience and adapts to platform algorithms. Familiarity with marketing automation, CRM systems, and ad platforms for lead generation, retargeting, and customer journeys. Excellent communication and collaboration skills to work effectively with cross-functional teams. Eagerness to stay updated on new platform features, social media strategies, and industry trends. Attention to detail in reporting, budget management, and ensuring brand consistency. Bonus experience in additional digital marketing channels like SEO and email marketing is a plus. If you're a passionate marketer looking to make an impact through performance-driven social media strategies in Mumbai, we d love to hear from you!

Job Title: Digital Marketing Executive Experience: 2 to 5+ Years Employment Type: Full-Time | Permanent Work Location: Remote (Preferred: Kolhapur | Pune | Bangalore) Industry: IT Services | Digital Marketing | E-commerce About the Role We are looking for a dynamic and result-driven Digital Marketing Executive to join our growing team. The ideal candidate should have hands-on experience in managing Google Ads, SEO, SMM, and other digital marketing platforms. You will be responsible for developing, implementing, and optimizing our online marketing strategies across international and Indian markets. If you're passionate about driving online visibility, traffic, and conversions through intelligent digital strategies, this is your opportunity to thrive in a fast-growing tech company. Key Responsibilities Search Engine Marketing (SEM): Plan, manage, and optimize Google Ads campaigns (Search, Display, Shopping, etc.) for both Indian and global clients. Conduct A/B testing, keyword optimization, budget allocation, and bid strategies. Generate weekly/monthly performance reports and present actionable insights. Perform daily maintenance and health checks on ad accounts. Prepare audit reports for new or existing clients. Search Engine Optimization (SEO): Handle On-Page SEO tasks: title & meta description optimization, image/video optimization, content formatting, and keyword placement. Execute Off-Page SEO activities: backlink creation, directory submissions, article submissions, classifieds, and page load optimization. Perform regular keyword research and competitive analysis. Track website performance using analytics and reporting tools. Social Media Marketing (SMM): Assist in creating engaging social media content for platforms like LinkedIn, Instagram, Facebook, and Twitter. Plan and execute organic and paid social media campaigns. Support community engagement and monitor brand mentions. Email & Content Marketing: Assist with email campaigns using tools like Mailchimp and Zoho Campaigns. Support blog planning with SEO keyword research and upload content to CMS. Monitor email deliverability and campaign performance metrics. Analytics & Strategy: Monitor competitor activity and suggest improvements for campaigns. Analyze user behavior, CTR, bounce rate, and conversion metrics. Provide support in building comprehensive marketing reports. Key Skills Required Google Ads (AdWords), Google Analytics, Google Search Console SEO (On-Page and Off-Page) Social Media Marketing (Facebook Ads, LinkedIn Ads, Instagram) Email Marketing (Mailchimp, Zoho Campaigns) Content Marketing & Blogging Affiliate Marketing & Mobile Marketing Keyword Research & Competitor Analysis MS Office Suite (Excel, Word, PowerPoint) Tools & Technologies You ll Use Design & Content Tools: Canva, Adobe Photoshop, Illustrator, Adobe Creative Cloud Suite Marketing Platforms: Google Ads, Google Analytics, Mailchimp, Zoho Social, Zoho CRM, Zoho Campaigns, Zoho Marketing Automation Project Management: Zoho Sprints, Zoho Projects, Confluence Agile Methodologies Knowledge Familiarity with Agile Development Methodology, including Scrum and Kanban. Understanding of Scrum Ceremonies like Sprint Planning, Daily Standups, and Retrospectives is preferred. Work-from-home flexibility across Kolhapur, Pune, and Bangalore. Competitive salary with performance-based bonuses. Exposure to international clients and high-impact digital campaigns. Opportunity to work with an expert team of designers, developers, and marketers. Supportive environment that encourages creativity and ownership. Our Core Values Honesty, integrity, and fairness Respect for creativity and individuality Teamwork and open communication Passion, innovation, and excellence Enjoyment of work and life balance Educational Qualifications UG: Any Graduate with strong skills in Digital Marketing Certifications (Preferred): Google Ads, Google Analytics, HubSpot, or similar Apply Now If you're a self-starter who thrives in a fast-paced digital environment and is eager to build a career with a rapidly growing IT and marketing agency, Technothinksup is the place for you! Qualification : Any Graduate with strong skills in Digital Marketing

Job Title: Digital Marketing Specialist (2 5 Years Experience) Guwahati, Assam Location: Guwahati, Assam Experience Required: 2 to 5 Years Qualification: Bachelor s Degree in Marketing, Business, or related field Job Type: Full-Time (Onsite Work From Office) About the Role We are looking for a skilled Digital Marketing Specialist to join our dynamic marketing team in Guwahati, Assam. The ideal candidate will have 2 to 5 years of experience in developing and executing comprehensive digital marketing strategies across SEO, SEM, paid campaigns, social media, and email marketing to boost brand visibility and lead generation. Key Responsibilities Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic. Plan, execute, and optimize Google Ads, Facebook Ads, and LinkedIn advertising campaigns to generate qualified leads. Monitor and analyze website performance, traffic trends, and user engagement using Google Analytics and other SEO tools. Manage content creation and scheduling for social media platforms including Facebook, Instagram, LinkedIn, and Twitter. Design and deploy engaging email marketing campaigns to nurture leads and increase customer engagement. Conduct thorough competitor analysis and keyword research to identify opportunities for content optimization. Collaborate with content creators and designers to produce high-quality, engaging digital content including graphics and videos. Track, measure, and report on the effectiveness of digital marketing campaigns using relevant metrics. Candidate Requirements Bachelor s degree in Marketing, Business, or a related field. 2 to 5 years of proven experience in digital marketing roles. Expertise with SEO tools such as Ahrefs, SEMrush, Moz, and proficiency with Google Analytics. Hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Proficiency in email marketing platforms and campaign automation tools. Strong knowledge of front-end technologies including JavaScript, HTML5, CSS3, and AJAX. Skills in graphic designing and video editing to create creatives and reels for social media marketing. Excellent analytical skills to interpret campaign data and optimize marketing strategies. Strong communication and teamwork skills to work effectively across departments. Work with a passionate team dedicated to innovation and growth. Opportunities for professional development in a rapidly evolving digital marketing landscape. Be part of an exciting organization in Guwahati s vibrant tech and marketing scene. If you re a creative and results-oriented digital marketer ready to make an impact, apply now to join our team in Guwahati! Qualification : Bachelors degree in Marketing, Business, or a related field.

Job Title: Digital Marketing Manager Location: Indore Qualification: Bachelor s Degree in Marketing, Business Administration, or a related field Experience: 2-4 years, preferably in financial services or stock broking industry Job Summary: We are seeking a skilled Digital Marketing Manager to lead our online marketing efforts, focusing on lead generation, brand awareness, and customer engagement. The ideal candidate will have hands-on experience in SEO, SEM, social media, email marketing, and paid campaigns within the financial services or stock broking domain. Key Responsibilities: Campaign Management: Plan and execute multi-channel digital marketing strategies including SEO, SEM, email marketing, display ads, and social media campaigns. Manage paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Twitter, and more. Perform keyword research and optimize website content for improved search rankings and visibility. Content Creation & Strategy: Collaborate with content creators and designers to develop engaging materials for blogs, landing pages, newsletters, and social media. Create and manage a content calendar aligned with stock market events, trading seasons, and product launches. Social Media Management: Grow and maintain the company s social media presence across multiple channels. Tailor and curate content for diverse audiences including retail investors, HNIs, and traders. Engage with the online community by responding to inquiries and building brand loyalty. Lead Generation & Nurturing: Implement and optimize lead generation campaigns through paid ads, SEO, and content marketing. Improve landing pages and lead forms to maximize conversion rates. Coordinate with sales teams to ensure efficient lead handoff and nurturing. Analytics & Reporting: Track, analyze, and report on marketing campaign performance using tools like Google Analytics, SEMrush, Google Ads, etc. Monitor KPIs including website traffic, conversion rates, cost-per-lead (CPL), and return on ad spend (ROAS). Use data-driven insights to optimize campaigns and guide future strategies. SEO & SEM: Conduct ongoing keyword research and SEO optimization to enhance organic traffic. Manage PPC campaigns and perform A/B testing for improved ROI. Email Marketing: Plan and execute targeted email campaigns for new and existing clients. Segment mailing lists based on customer behavior and preferences. Market Research: Stay updated on digital marketing trends, competitor activity, and emerging technologies. Conduct market analysis to identify new opportunities and client needs. Key Performance Indicators (KPIs): Increase in website traffic and user engagement (sessions, bounce rate, time on site). Growth in social media followers and engagement rates. Improved search engine rankings for key stock broking terms. Number and quality of leads generated monthly and conversion rates. Cost-per-lead (CPL) and ROI for paid campaigns. Email campaign open and click-through rates (CTR). Required Skills: Proficient in Google Ads, Google Analytics, SEMrush, Hootsuite, and similar marketing platforms. Strong knowledge of SEO, SEM, PPC, social media, and content marketing best practices. Excellent analytical skills with the ability to interpret and act on data. Strong written and verbal communication skills. Basic understanding of HTML/CSS is a plus. Qualification : Bachelors Degree in Marketing, Business Administration, or a related field

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

Job Title: Digital Marketing and Content Writer Experience: 2 3 Years Location: Rajkot, Gujarat Vacancy: 1 Job Type: Full-Time Job Overview: We are seeking a versatile and skilled Digital Marketing and Content Writer with 2 3 years of experience to drive our online marketing initiatives and create compelling, SEO-optimized content. The ideal candidate will excel in both digital marketing strategies and technical content creation to support business growth and enhance brand visibility. Key Responsibilities: Digital Marketing & SEO: Develop and execute comprehensive digital marketing and business growth strategies. Manage Bulk WhatsApp Messenger, SMS, and Email marketing campaigns effectively. Collect and maintain data using Excel and relevant software. Conduct thorough on-site and off-site SEO competitive analysis. Utilize tools like Google Analytics, Google Ads, and other platforms to monitor and report campaign performance. Lead keyword research and optimize content for search engines. Stay updated on the latest SEM trends and innovate marketing strategies. Manage social media marketing campaigns to drive traffic and engagement. Build and maintain strong client relationships. Provide product and service support to customers via digital channels. Report directly to the Head of Department (HOD) on a daily basis. Technical Content Writing: Research and write high-quality content including product descriptions, user manuals, website content, blogs, and video scripts. Produce well-researched and accurate content for online and print publications. Manage writing schedules to meet deadlines. Optimize content using keywords, meta tags, and SEO best practices. Collaborate with design and development teams to ensure content aligns with brand messaging. Review, edit, and proofread content for clarity and quality. Use analytics tools to derive actionable insights and improve content strategies. Eligibility & Skills Required: 2 to 3 years of experience in digital marketing and content writing. Strong knowledge of SEO, content marketing, email marketing, social media marketing, and paid advertising. Proficiency in tools like Google Analytics, Google Ads, and social media platforms. Ability to conduct keyword research and create SEO-optimized content. Excellent writing, editing, and proofreading skills. Strong analytical mindset with experience in data-driven decision making. Certifications such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are highly desirable. Familiarity with industry trends through continuous learning (blogs, podcasts, news). Personal Attributes: Creative thinker with excellent communication skills. Ability to work independently and collaboratively within a team. Self-motivated, proactive, and adaptable to changing business needs. Strong organizational skills and ability to manage multiple projects. Work with a dynamic team based in Rajkot focused on innovation and growth. Opportunity to develop your career in both digital marketing and content creation. Exposure to diverse projects and latest marketing tools.

Senior SEO Executive NO OF OPENINGS: 2 YEARS OF EXPERIENCE: 2-3+ Years JOB DESCRIPTION: Roles and Responsibilities Knowledge of technical SEO including developing website architecture, silo structuring, and internal linking optimization. Developing creative content strategies that drive leads and business growth to clients. Extensive experience in developing and executing organic marketing strategy. Create, scale up and manage SEM and Google Ads campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives. Manage the PPC, SEO, SEM and SMM strategy for the website and drive traffic / generate leads. Experience of email marketing and other paid marketing efforts. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools. Working knowledge of HTML, CSS, and JavaScript. Also, experience in handing WordPress, E-Commerce or other platforms. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM. Have in depth understanding of online marketing landscape to plan and execute strategies in search & display marketing, social media, affiliate marketing and others. Maintaining Social Media Channels by creating weekly Social Plan. Analyze and report on platform growth, engagement with social media outreach. Having strong experience in brand building and offline marketing. Soft Skills Requirements Excellent communication and presentation skills Ability to work independently Have a passion for what you do with a positive and energetic can-do attitude Willing and able to take on all different types of responsibilities Able to demonstrate strong team / collaboration skills Is detail-oriented, possesses good follow-up skills

About Us At OptimumBrew, we are a team of curious minds, passionate problem-solvers, and collaborative innovators. We're more than just a company we're a league of superheroes with a shared mission to make things happen. Our strength lies in the diverse skills of our 10+ certified Digital Marketing Executives. At OptimumBrew, your growth is our priority, and we re committed to nurturing both your professional journey and personal development. Position: Senior SEO Executive We are on the lookout for a creative and driven Senior SEO Executive to join our dynamic team. If you're passionate about the world of digital marketing and love optimizing strategies for growth, we want you on board. As a part of OptimumBrew, you ll work alongside a team of experts who are eager to learn, collaborate, and grow together. What You ll Do: Drive Digital Success: You ll lead the planning, implementation, and monitoring of digital marketing campaigns across a variety of channels, ensuring that they align with our goals and drive business growth. Master the Art of SEO: Develop and execute innovative SEO strategies to enhance organic search rankings and ensure visibility across major search engines. Champion Social Media: Shape our social media strategy, creating content that resonates with audiences and builds brand presence across platforms. Boost Blog & Content Marketing: Lead our blog marketing initiatives to drive traffic, engagement, and conversions. Affiliate Marketing Guru: Manage affiliate marketing efforts, strengthening relationships and optimizing performance. Optimization Leader: Guide content optimization and collaborate with teams to improve website and campaign performance. Email Marketing: Take charge of email marketing campaigns, including template design, list-building, and driving results through Mailchimp. Measure and Optimize: Continuously analyze, measure, and report on campaign performance, adjusting strategies to achieve better results. Collaborate and Inspire: Work hand-in-hand with internal teams to ensure seamless execution of strategies and contribute to the overall vision. Skills You Bring to the Table: Digital Marketing Expertise: You have a deep understanding of SEO, social media marketing, and affiliate marketing, with hands-on experience executing impactful campaigns. Content Strategy: You re not just a digital marketer; you re also a creative force, crafting blog posts and content that resonate with your audience. Technical Savvy: You are proficient in digital tools, including SEO software, Mailchimp, and content management systems. Communication: You communicate your ideas clearly and effectively, both within the team and to clients. Analytical Mindset: You thrive on analyzing data and turning insights into action that drives measurable results. Preferred Expertise: Proficient in MS Excel, MS Word, and PowerPoint. Qualifications: A degree in Digital Marketing (BBA/MBA) or equivalent certification. A solid 2+ years of hands-on experience in the digital marketing space. Work-Life Harmony: Enjoy 22 paid leaves, a 5-day work week, and flexible working hours. Employee Well-being: Comprehensive health insurance, life insurance, and a pension scheme. Growth & Recognition: A culture that supports personal and professional development, including yearly picnics, annual sports day, monthly events, and celebrations during festivals. A Thriving Company Culture: Work in a positive, growth-focused, and team-oriented environment where your contribution is valued. We re excited to see how you can bring your digital marketing expertise to OptimumBrew and help us continue our journey of growth and innovation. Ready to join our superhero team? Let s make it happen! Qualification : BBA/MBA in Digital Marketing or equivalent Course or Certificate in Digital Marketing

Assistant Manager / Sr. Executive - Performance Marketing Location: Gurugram, Haryana, India Employment Type: Full-time About ixigo ixigo is a leading travel-tech company based in India, empowering millions of travelers to plan, book, and manage their trips across rail, air, buses, and hotels. Using cutting-edge AI, machine learning, and data science, ixigo helps travelers make smarter decisions. With the inclusion of ConfirmTkt and AbhiBus in 2021, ixigo is positioned as one of the top 10 most downloaded travel apps globally, as per data.ai (2022). We re headquartered in Gurugram, with additional offices in Bangalore and Hyderabad. Job Description We are looking for a Performance Marketer with a creative, analytical mindset to help ixigo continue to grow. In this role, you will manage campaigns across various digital marketing platforms to drive high-quality user acquisition and optimize return on investment (ROI). You will work in a fast-paced startup environment, thrive on problem-solving, and take ownership of driving the growth of one or more of ixigo s products. Your ability to leverage data, craft creative strategies, and test various channels to improve performance will be essential to your success. This is an exciting opportunity to have a direct impact on the growth of our digital platforms. Key Responsibilities Campaign Management: Own and manage paid marketing campaigns across platforms such as Google, Facebook/Instagram, Apple Search Ads, Bing, Snapchat, Twitter, Quora, etc., ensuring the highest possible user acquisition quality. Performance Analysis: Track, report, and analyze performance KPIs across all channels to optimize campaigns and maximize ROI. Highlight potential trade-offs between CPA-based activities, and make data-driven recommendations on budget allocation and strategy adjustments. Growth Strategy Development: Leverage market research and audience insights to segment, target, and engage potential customers effectively. Design creative, data-backed marketing strategies and test campaigns to identify opportunities for improving user engagement and growth. Identifying New Channels & Opportunities: Explore new and emerging marketing channels to drive faster adoption and identify viral growth opportunities. Experiment with new platforms, products, and technologies to uncover strategies that drive growth. Product & Content Optimization: Work closely with product and content teams to identify opportunities for driving viral growth and improving acquisition efforts. Testing and Iteration: Use A/B testing tools, Google Analytics, Adjust, and Firebase to measure, experiment, and refine campaign strategies. Creative Skills: Collaborate with design teams and use tools like Photoshop (or other basic image-editing tools) to create high-quality visual assets for marketing campaigns. Qualifications Must-Have Skills & Experience Education: B.Tech/B.E. from a Tier 1 college (MBA is a plus). Experience: 2 - 4 years of hands-on experience driving user acquisition through digital channels for mobile and internet products. Experience with digital marketing channels such as Google Ads, Facebook/Instagram, Snapchat, Twitter, Apple Search Ads, Quora, etc. Marketing Expertise: Deep understanding of Search Engine Marketing (SEM), Social Media, and Content Marketing strategies. Strong knowledge of A/B testing, Google Analytics, Adjust, Firebase, and other digital marketing tools. Creative & Analytical Skills: Strong creative intuition and analytical thinking akin to a Product Manager. Ability to generate creative marketing solutions while keeping an eye on performance metrics. Technical Acumen: A solid grasp of user behavior and mobile app marketing. Experience using image editing tools (e.g., Photoshop) for campaign assets is a plus. Growth Mindset: Strong curiosity about new apps, web products, SaaS tools, and platforms that can drive faster growth. A knack for identifying trends and testing new ideas to find what works. Behavioral Traits Communication: Exceptional communication skills with the ability to express complex ideas in simple and easy-to-understand terms. Creative Problem-Solver: Ability to come up with creative and effective solutions to marketing challenges. Startup Mindset: Thrive in an an informal startup environment and bring a hands-on, proactive attitude to the table. High Energy & Drive: Possess a high energy level with a commitment to achieving goals and driving team success. Impact: Own and drive the performance marketing strategy for ixigo s products. Dynamic Environment: Work in a fast-paced, high-energy startup culture. Growth Opportunities: Learn and grow in an environment that fosters creativity and innovation. Competitive Compensation: We offer attractive pay and benefits.