Analyst, Product - 4 Job in Tide Software

Position: Lead Product Analyst

Location: Bengaluru

Department: Product

Job Type: Full-time

Industry: FinTech / Product Analytics

About Tide

At Tide, we re on a mission to help small and medium enterprises (SMEs) save time and money. We provide them with business accounts, banking services, and a comprehensive suite of connected administrative solutions from invoicing to accounting.

Tide is revolutionizing the small business banking market, with over 1.6 million members globally across the UK, India, Germany, and France. We re committed to creating a seamless, data-driven experience for our members through innovative technology and quick, low-fee services.

About the Role

As a Lead Product Analyst, you ll play a crucial role in shaping and influencing the Acquiring Product strategy, including POS, T2P, and Digital initiatives. You ll leverage your expertise in data analytics to uncover insights that drive merchant growth, optimize pricing, and improve portfolio performance. You will be a hands-on expert who works closely with cross-functional teams in Product, Marketing, Commercial, and Data Science, ensuring data-driven decisions power the product roadmap.

This is an exciting opportunity for someone who thrives in a high-impact, high-autonomy environment and can both lead and execute. You ll be responsible for driving multiple initiatives simultaneously, creating clarity from ambiguity, and providing actionable insights that influence strategic decisions.

Key Responsibilities

• Product Strategy Influence: Shape the strategy for Acquiring Products by identifying product and marketing opportunities based on data insights.
• End-to-End Analytics Projects: Lead analytics projects from beginning to end including problem definition, hypothesis framing, stakeholder alignment, insight delivery, and storytelling.
• Deep-Dive Analyses: Conduct in-depth analyses of the merchant lifecycle, including acquisition, activation, engagement, retention, pricing sensitivity, and churn triggers to inform product and marketing strategies.
• KPI Definition & Monitoring: Define and monitor key performance indicators (KPIs) for new product launches and ongoing performance to ensure alignment with impact metrics.
• Collaboration with Cross-Functional Teams: Partner with Product, Marketing, and Finance teams to uncover growth opportunities, measure performance, and provide data-driven recommendations for product strategy.
• Advanced Data Analysis: Use SQL and Python to explore large datasets, conduct statistical analyses, build segmentations, and test hypotheses.
• Innovation & Scalability: Proactively identify new areas for analytics contribution. Introduce fresh ideas, scalable analytical frameworks, and approaches to enhance the overall impact of data insights.
• Mentorship & Advocacy: Coach other analysts and stakeholders, fostering a culture of data-driven decision-making and elevating the business s analytical maturity.
• Data Storytelling: Translate complex data into clear, actionable business stories and visualizations using tools like Looker or other BI tools.

What We Are Looking For

Experience

• 10+ years of analytics experience, preferably in a high-growth product or SaaS company.
• Proven track record in product analytics, particularly within the merchant acquiring or digital payments domain.

Strong Analytical Skills

• Expertise in SQL for complex querying and Python for data analysis or prototyping.
• Strong understanding of merchant lifecycle analytics, including acquisition, activation, engagement, and retention metrics.

Strategic & Commercial Mindset

• Deep understanding of how to use data to optimize pricing, target specific customer segments, and drive product performance.
• Ability to prioritize initiatives based on business impact and alignment with strategic goals.

Influence & Leadership

• Proven ability to influence senior stakeholders and drive change without direct authority.
• Comfortable in high-autonomy, high-impact environments, taking the initiative and owning outcomes.

Communication Skills

• Ability to convert complex data into clear, compelling narratives that resonate with both technical and non-technical stakeholders.
• Proficiency in using BI tools (Looker, Tableau, etc.) to visualize and communicate insights effectively.

Self-Motivation

• A self-starter who can work independently, take initiative, and lead multiple projects simultaneously.

What You ll Get In Return

• Competitive Salary: Competitive compensation and performance-based bonuses.
• Health Insurance: Self & family health insurance along with OPD benefits.
• Life & Accident Insurance: Comprehensive protection with term & life insurance.
• Mental Wellbeing: Access to Plumm, a mental wellbeing platform for therapy sessions and courses.
• Learning & Development: An annual budget for courses, books, and coaching to help you grow.
• Stock Options: Equity options that allow you to benefit from Tide s future success.
• Work From Home Setup: A contribution toward setting up your home office.
• Time Off: 15 days of privilege leave, 12 days of casual leave, 12 days of sick leave, and 3 paid days off for volunteering or L&D activities.

Why Tide?

At Tide, we re Member First, Data Driven, and One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We embrace flexible working hours, trust our employees to manage their own schedules, and foster a collaborative, supportive team culture.