Activecampaign Jobs in Gurgaon

Position: Email Marketing Specialist Location: Gurugram Experience: 2 7 Years Qualification: Any Graduate or higher Working Days: 5 days/week Shift: Day shift, 9 hours Job Overview: We are seeking a highly skilled and creative Email Marketing Specialist to manage and execute targeted email campaigns that drive customer engagement and support business growth. The ideal candidate will be proficient in crafting effective marketing strategies, executing high-performance email campaigns, and analyzing campaign performance to maximize ROI. Key Responsibilities: Plan, develop, and execute effective email marketing campaigns focused on audience engagement and lead generation. Manage end-to-end email deployment, including mass/broadcast email campaigns, segmentation, and personalization. Execute IP warm-up processes and maintain sender reputation. Identify and grow the email subscriber list through strategic targeting and lead generation initiatives. Create engaging and customized email templates using HTML and CSS. Utilize tools like Canva to design flyers and promotional content for email campaigns. Perform list segmentation based on demographics, behaviors, and campaign goals. Track and analyze key performance indicators (open rates, click-through rates, conversions) and optimize campaigns accordingly. Monitor domain health; manage blacklisting/delisting processes as required. Contribute to the development of broader marketing strategies including competitor analysis, customer segmentation, and remarketing tactics. Assist in formulating sales and customer engagement strategies based on market insights. Ensure alignment of email campaigns with overall digital marketing objectives. Key Skills & Requirements: Proficiency in HTML and CSS for designing responsive and visually appealing email templates. Expertise in creating flyers and creatives using tools like Canva. Advanced knowledge of Microsoft Excel for MIS reporting, pivot tables, and data analysis. Hands-on experience with email marketing tools and platforms (e.g., Mailchimp, SendGrid, Zoho Campaigns, etc.). Understanding of IP warming, domain health, and spam management. Strong analytical skills with a results-driven mindset. Basic understanding of SEO and digital marketing concepts. Excellent communication, organization, and time management skills. Qualification : Any Graduate and above