Advertising Effectiveness Jobs in Bengaluru

Job Title: Manager Marketing Location: Bengaluru Experience Required: 6 to 10 years Minimum Qualification: MBA (Marketing/Strategy) B.Tech or M.Tech (Electronics preferred) Key Skills Business Development Marketing Communications Competitive & Market Analysis Strategic Planning B2B Marketing Digital Marketing & Lead Generation Budget & Project Management Marketing Automation Tools Job Summary We are seeking a dynamic and strategic Marketing Manager with 6 10 years of experience, preferably in the industrial electronics or EMS (Electronics Manufacturing Services) sector. The ideal candidate will lead marketing initiatives, manage cross-functional collaboration, and support business growth through market insights, effective campaigns, and customer engagement. Key Responsibilities Drive customer relationship management with strong communication and interpersonal skills. Develop and execute business and marketing strategies aligned with organizational goals. Conduct in-depth market research and competitive analysis to guide decision-making. Plan, implement, and track targeted marketing campaigns to generate quality leads. Manage marketing budgets and ensure cost-effective execution. Oversee digital marketing efforts and work closely with the sales team to align messaging. Manage multiple projects simultaneously while meeting tight deadlines. Utilize marketing automation tools to improve efficiency and reporting. Collaborate with value chain functions including TLS, SCG, QC, and PMG to align marketing efforts. Provide support in contract and project management where required. Preferred Experience Experience in the EMS industry or industrial electronics domain. Strong exposure to B2B sales and marketing strategies. Familiarity with project or contract management processes. Hands-on experience with marketing automation platforms and CRM tools. Qualification : B.Tech or M.Tech (Electronics preferred)

PR & Brand Manager Location: Bangalore Experience: 4 - 6 Years About KredX Founded in 2015 with the mission to solve working capital challenges, KredX has grown into India s leading integrated supply chain finance solutions provider. Holding both RBI s TReDS license and IFSCA s ITFS license, KredX is among the few double-licensed entities in India. We power domestic trade financing through our Domestic Trade Exchange (DTX) platform and facilitate cross-border trade financing via our Global Trade Exchange (GTX). Our AI-powered Cash Management Solutions (CMS) automate financial operations for enterprises globally. About the Role We are seeking a strategic and creative PR & Brand Manager to shape and amplify KredX s brand positioning, communications, and thought leadership. You will be instrumental in crafting compelling stories, managing media relations, and delivering consistent messaging across channels to boost brand awareness and market presence. Key Responsibilities Develop and implement data-driven brand strategies that support growth, market expansion, and profitability. Manage production and oversight of digital and print branding materials, maintaining brand consistency. Monitor market trends, competitor activities, and industry shifts to optimize messaging and positioning. Serve as the primary point of contact for external agencies and partners on PR and branding projects. Plan and execute communication strategies aligned with KredX s vision and marketing goals. Create and distribute promotional content including press releases, blog posts, email campaigns, and social media updates. Promote company initiatives such as product launches, leadership announcements, and community engagement. Lead thought leadership content creation for KredX s C-suite executives across multiple platforms. Collaborate closely with marketing, product, and leadership teams to ensure brand alignment. Handle additional PR and branding responsibilities as needed. Requirements 4-6 years of experience in PR, branding, or related fields, preferably in B2B or startup environments. Bachelor s or Master s degree in Communications, Marketing, Journalism, or a related discipline. Skills Excellent verbal and written communication skills. Strong organizational skills with high attention to detail. Ability to manage multiple projects efficiently in a fast-paced environment. Proven experience in media relations, content creation, and executive branding. Self-motivated, proactive, and an effective team player. Qualification : Bachelors or Masters degree in Communications, Marketing, Journalism, or a related discipline.

Performance Marketing Specialist Location: Bangalore Experience: 3-5 Years Company: KredX About KredX Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license. Our key platforms include: DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance. CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations. DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process. Role Overview We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms. Contribute to overall digital marketing strategies including campaign planning and channel mix decisions. Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS. Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness. Collaborate with content and design teams to create impactful marketing assets. Analyze campaign performance data and prepare actionable reports with insights and recommendations. Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging. Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns. Requirements 3 to 5 years of experience in paid digital marketing. Proven track record managing performance campaigns with measurable ROI. Strong analytical skills and comfort with campaign data analysis. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Strategic thinker with strong execution capabilities. Experience working in startups or fast-paced environments is a plus.

Principal Data Scientist / Data Science Manager Ads Team Location: Bangalore, Karnataka | Department: Tech Shape the Future of AdTech at Meesho Join Meesho s high-impact Data Science team often compared to the Avengers for our ability to solve some of the toughest data problems in India s e-commerce landscape. We build intelligent, scalable systems that serve millions of users across diverse product categories. Our work in fraud detection, inventory optimization, and platform vernacularization continues to unlock new possibilities in digital commerce. Now, as part of our Ads team, we re seeking a visionary Principal Data Scientist / Data Science Manager to elevate our advertising technology through cutting-edge machine learning solutions. About the Role As a leader within our AdTech division, you ll design, implement, and scale innovative ML solutions for real-time bidding, ad ranking optimization, budget pacing, and performance measurement. Your work will drive business impact and help define the future of our monetization strategy. Key Responsibilities Design and develop advanced bidding and budget pacing algorithms to optimize ad spend and ROI Create experimental frameworks to measure ad effectiveness and attribution Collaborate cross-functionally to transform business needs into efficient AI/ML-based solutions Define and communicate the long-term data science roadmap with business and tech leadership Mentor junior data scientists and guide team-level strategy Lead research initiatives in ML, auction theory, and AdTech domains Required Qualifications B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience Strong expertise in auction theory, predictive modeling, causal inference, and reinforcement learning Proficiency in Python and deep learning frameworks such as PyTorch or TensorFlow Experience with big data tools and environments Proven ability to mentor teams and manage complex analytical projects Excellent written and verbal communication skills Preferred Qualifications M.Tech or Ph.D. in Computer Science or related discipline with ML specialization 3+ years of experience working in AdTech, real-time bidding systems, or programmatic advertising Track record of taking ML research to production Publications in top-tier AI conferences (e.g., NeurIPS, ICML, ICLR, KDD, CVPR, AAAI) About Meesho Meesho is India s top-rated e-commerce workplace and the first Indian horizontal e-commerce platform. We empower over 1.75 million sellers and serve customers across every serviceable pincode in India. Our platform enables small businesses and entrepreneurs to thrive online by offering zero commission, lowest shipping cost, and state-of-the-art logistics support. We combine local relevance with a strong technology backbone to deliver a uniquely inclusive shopping experience. Our Mission Democratizing Internet Commerce for Everyone We aim to enable 100 million small businesses to sell online. Our seller-first approach, innovation-first culture, and focus on the underserved population of Bharat drive everything we do. Our Culture & Benefits At Meesho, we ve built a people-first, high-performance culture backed by 11 guiding principles (our "Mantras"). Our employees benefit from a workplace that encourages reflection, continuous growth, and mobility. What We Offer: Competitive compensation including equity options and performance bonuses Comprehensive wellness support via our MeeCare Program medical, mental, and financial wellbeing Flexible benefits, including generous leave policies, parental support, and L&D assistance Support with relocation, telehealth, fitness, and recreational discounts Frequent engagement activities, performance recognition, and a fun, inclusive environment If you are ready to lead transformative projects in advertising and machine learning at scale, apply today and help us redefine commerce in India. Apply now and join Meesho s Data Science revolution. Qualification : B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience

Senior Customer Success Executive Ad Automation About the Role: Senior Customer Success Executive - Ad Automation As the Customer Support Lead Ad Automation, you will be responsible for managing and leading the customer support team focused on resolving client issues related to using the Shopalyst Ad Automation platform that integrates with popular media platforms like Meta (Facebook), DV360, Google Ads etc. You will work closely with cross-functional teams, ensuring that customer issues are resolved promptly and that our clients can maximize the effectiveness of their digital advertising campaigns. You will also have the opportunity to shape and refine customer support processes, deliver exceptional service to clients, and be the voice of the customer within the organization. Responsibilities Team Leadership & Management Lead, mentor, and manage a team of customer support specialists focused on Shopalyst Ad Automation platform that integrates with popular media platforms. Set clear goals and objectives for the team and ensure consistent performance and adherence to service level agreements (SLAs). Conduct regular one-on-one meetings, performance reviews, and provide coaching to help team members grow in their roles. Develop and implement processes to improve team efficiency, collaboration, and customer satisfaction. Customer Support for Digital Ad Platforms Provide detailed customer support for clients using Shopalyst Ad Automation platform that integrates with popular media platforms like Meta (Facebook), Google Ads, DV360, and other digital advertising platforms. Troubleshoot and resolve issues related to ad campaign setups, targeting, tracking, reporting, and optimization. Handle complex client escalations and ensure timely and effective resolution of technical issues. Collaborate with engineering and product teams to address product-related challenges and improvements. Cross-functional Collaboration Work closely with the Product, Engineering, and Sales teams to relay customer feedback and advocate for client needs. Provide product insights and troubleshooting guidelines to both internal teams and clients. Assist the Sales and Account Management teams by providing product support for pre-sales activities and customer onboarding. Client Training & Education Conduct training sessions and create self-service resources (e.g., guides, FAQs) to empower clients to use Shopalyst Ad Automation platform. Stay up to date with new features, updates, and best practices in Shopalyst Ad Automation, Meta, Google Ads, DV360, and other relevant media platforms. Reporting & Documentation Maintain detailed records of customer interactions and technical issues within the support ticketing system. Provide regular reports and insights on team performance, common customer issues, and potential product improvements. Monitor ticket queues and ensure that customer queries are handled in a timely manner. Continuous Improvement Analyze customer feedback to identify trends and recurring issues to improve the overall customer experience. Drive initiatives to enhance customer satisfaction and streamline support processes. Additional Notes At Shopalyst, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Position Summary To be a team lead and senior analyst who can work on multiple project streams for a client and applies Analytics for better business decision making especially in the area of Pharma (domain). Job Responsibilities Effectively manage the client/ onshore stakeholders, as per the business needs, to ensure successful business delivery. Work closely with the onshore/ client stakeholders to define the algorithm, break down the problem into execution steps, and run the analysis. Ensure high-quality analytics solutions/reports to the client. Project scoping, solution brainstorming and design, execution, and communication of the analysis in the client-ready formats. Lead/ contribute/ support to the RFPs/ proposals working with US stakeholders/ Axtria s client partner team. Manage and mentor the team, plan their learning and career progression. Contribute towards Axtria tools and capabilities as per the business requirements. Build organization capabilities by participating in Hackathon, solution design, and process automation. Education BE/B.Tech Work Experience Overall, 7-10 years of rich experience in marketing analytics with 5+ years of good hands-on experience in Market Mix Modeling / Promotion Response Modeling / Test & Control. Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc. Hands-on experience in Python, and strong storyboarding skills. Good communication skills- verbal and written. Experience in leading engagements of scale, team, managing deliverables/ timelines and risk. Priority to the candidates with Marketing Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appreciated. Attitude and willingness to learn, accept the challenging environment and have confidence in delivering results within timelines. Should be inclined towards self-motivation and self-driven to find solutions to problems. Behavioural Competencies Teamwork & Leadership Motivation to Learn and Grow Ownership Cultural Fit Talent Management Technical Competencies Problem Solving Lifescience Knowledge Communication Project Management Attention to P&L Impact Business development Capability Building / Thought Leadership Scale of revenues managed / delivered Scale of Resources Managed

About the job At Google, data drives all of our decision-making. Quantitative Analysts work all across the organization to help shape Google's business and technical strategies by processing, analyzing and interpreting huge data sets. Using analytical excellence and statistical methods, you mine through data to identify opportunities for Google and our clients to operate more efficiently, from enhancing advertising efficacy to network infrastructure optimization to studying user behavior. As an analyst, you do more than just crunch the numbers. You work with Engineers, Product Managers, Sales Associates and Marketing teams to adjust Google's practices according to your findings. Identifying the problem is only half the job; you also figure out the solution. Responsibilities Interact cross-functionally with a variety of leaders and teams, and work with Engineers and Product Managers to identify opportunities for design and to assess improvements for advertising measurement products. Collaborate with teams to define questions about advertising effectiveness, incrementality assessment, the impact of privacy, user behavior, brand building, bidding etc., and develop and implement quantitative methods to answer those questions. Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. Conduct analyses that include data gathering and requirements specification, exploratory data analysis (EDA), model development, and delivery of results to business partners and executives. Build and prototype analysis pipelines iteratively to provide insights at scale. Develop knowledge of Google data structures,metrics, advocating for changes where needed for product development. Minimum qualifications: Master's degree in Statistics or Economics, a related field, or equivalent practical experience. 8 years of work experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or 6 years of work experience with a PhD degree. Experience with statistical data analysis such as linear models, multivariate analysis, causal inference, or sampling methods. Experience with statistical software (e.g., SQL, R, Python, MATLAB, pandas) and database languages along with Statistical Analysis, Modeling and Inference. Preferred qualifications: Experience translating analysis results into business recommendations. Experience understanding potential outcomes framework and with causal inference methods (e.g., split-testing, instrumental variables, difference-in-difference methods, fixed effects regression, panel data models, regression discontinuity, matching estimators). Experience selecting tools to solve data analysis issues. Experience articulating business questions and using data to find a solution. Knowledge of structural econometric methods. Qualification : Master's degree in Statistics or Economics, a related field, or equivalent practical experience.

Brand Manager: To facilitate the rapid growth of the Zoop (Kid s Watches) brand by optimizing brand communications, developing product strategies based on consumer needs, and activating channel levers. Key Job Expectations: Brand Content and Social Media Management- Collaborate with creative agencies to create collaterals, content, and product shoots that align with the brand vision and marketing plan. Coordinate with media agencies to place and communicate content on digital and social media channels. Build and engage social media communities. Ensure accurate product listings across all platforms and media channels. Online Performance Marketing- Work with agencies to provide input in developing the marketing calendar, budget, and plan for the year. Design reach, consideration, and conversion campaigns with digital media agencies, marketplace platforms, and quick-commerce platforms. Evaluate the performance of branding initiatives and campaigns compared to the plan, and make necessary adjustments. Product Management- Conduct marketing and customer research to understand brand positioning, trends, insights, gaps, and strengths. Assess and shortlist relevant products for the category and sales channels. Track the product calendar and coordinate with the supply chain and field team to ensure timely launches in the market. Regularly monitor brand inventory and develop strategies for stock liquidation. On-Ground Channel Strategy- Periodically assess brand positioning, penetration, and display hygiene in on-ground retail channels through channel and partner interactions. Identify opportunities to highlight the brand and products in stores, and propose visual merchandising corrections based on channel feedback. Develop a below-the-line (BTL) calendar to drive traffic, consumer engagement, and sales. Licensed/Collab Business Management- Identify new licensing opportunities based on consumption patterns and trends. Coordinate contract signing and execution. Effectively utilize advance royalty by planning for product penetration in the market. Identify collaboration opportunities with licensor media handles and marketplace platforms in line with brand objectives. Work Experience Education: MBA from a prestigious university with a specialization in marketing Experience: 3 to 5 years of in the marketing department within the retail or fashion industry. Knowledge: Lifestyle and Fashion Industry - Trends, Business, and Ways of Working. Experience in Marketing (Communication, Product, and Design). Proficient in data mining and analysis, with advanced skills in Excel. Behavioral Skills: Business Acumen Entrepreneurial Spirit Naturally Innovative Responsibility Inquisitive Proactive Problem-Solver Diligent and Detail-Oriented in Approach. Qualification : MBA from a prestigious university with a specialization in marketing

Job Description: We are seeking a creative and tech-savvy Marketing Manager with a strong focus to drive the development of marketing collaterals, social media strategy, and website management. The ideal candidate will collaborate across teams to create compelling content, showcase our value proposition, and establish a strong digital presence. This is an individual contributor role, ideal for a self-starter with excellent communication skills, looking to create impactful content for B2B audiences. Key Responsibilities 1. Sales & Marketing Collaterals Take full ownership of all sales and marketing collaterals, including: Corporate profiles, Capability decks, Industry presentations, Case studies, white papers, brochures, and one-pagers. Collaborate with pre-sales and sales teams to ideate, design, and create content that supports Go-to-Market (GTM) strategies. Work closely with delivery teams to produce and publish case studies, white papers, and process documents. Develop and repurpose master content for specific use cases, campaigns, and customer requirements. 2. Social Media Management Manage and take ownership of all social media handles to enhance brand presence. Repurpose existing content (case studies, white papers, articles, blogs) into engaging social media posts tailored for diverse audiences. Collaborate with internal stakeholders, including Sales, HR, Recruitment, and Delivery teams, to create impactful external and internal-facing content. Develop and execute a social media strategy aligned with GTM initiatives. 3. Website Ownership Own and manage the company s websites and microsites. Regularly update the website with fresh, relevant content such as case studies, blogs, articles, and white papers. Ensure website content aligns with the company s GTM strategy and business objectives. Optimize website as a resource for potential clients, partners, and employees. 4. Market Research Conduct industry and customer research to stay updated on pain points, solutions, and trends. Perform competitor analysis to identify new offerings and best practices. Collaborate with the Sales team to strategize and refine GTM plans based on market insights. 5. Marketing Email Campaigns Develop and execute targeted email marketing campaigns for diverse audiences such as prospects, clients, and recruits. Build segmented audiences and run personalized outreach campaigns. 6. Webinars Organize and conduct webinars as a channel for thought leadership and lead generation. Work with internal teams to create relevant topics, speaker decks, and follow-up content. 7. Corporate Communication Partner with HR and other teams to manage internal and external corporate communications. Develop content that enhances employee engagement and showcases company culture.

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.

Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.

Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.

Senior Software Engineer Google Ads Location: Bengaluru, Karnataka, India Company: Google Minimum Qualifications Bachelor s degree or equivalent practical experience. 5+ years of experience in software development using one or more programming languages. Strong understanding of data structures and algorithms. 3+ years of experience in testing, maintaining, or launching software products. 1+ year of experience in software design and architecture. Preferred Qualifications Master s degree or PhD in Computer Science or a related technical field. 1+ year of experience in a technical leadership role. Experience developing accessible technologies. About the Role Google s software engineers are at the core of building next-generation technologies that shape the way billions of users interact with information and each other. This role demands versatility, a strong grasp of core computer science concepts, and a readiness to solve challenges across the technology stack. As a Senior Software Engineer in the Google Ads team, you will work on products that power the open internet and connect advertisers with billions of users worldwide. You ll design and develop solutions across domains including search, display, shopping, travel, video advertising, and analytics. Your work will help businesses of all sizes from local startups to global enterprises achieve measurable results with trusted, impactful advertising tools. Key Responsibilities Design, develop, test, deploy, and maintain scalable software solutions. Write clean, efficient, and well-tested code for product or system development. Participate in and/or lead design and architecture reviews to assess and choose optimal technologies. Review code written by peers to ensure adherence to best practices regarding style, testability, and performance. Troubleshoot and resolve system or product issues through root cause analysis of hardware, network, or software components. Maintain and contribute to internal documentation and educational materials; adapt content based on user feedback and product changes. Qualification : Bachelors degree or equivalent practical experience.

Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.

Job Title: Digital Marketer Location: Bangalore (On-site; full-time) About Locus: At Locus, we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform. Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers. Join us at Locus and be part of a team shaping the future of global logistics. Job Overview: About the Role We re transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence. Key Responsibilities: Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels. Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics. Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels. Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives. Qualifications: 5 7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns. Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies. Proven ability to develop and execute strategies that balance creativity with data-driven decision making. Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments. Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization. Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.

Senior/Customer Success Executive (Ads Management) About the Role: Senior/Customer Success Executive (Ads Management) As a Customer Success Executive (Ads Management), you will work towards enhancing the customer experience throughout their journey of our product usage. This will need you to deep dive into the customer business and the software and help the customers with various insights and the right moment and enhance their product usage experience at the same time work with the product team to define various features. Communicate effectively with both internal and external senior-level management to understand customer needs. This is a highly collaborative role, which requires excellent organization, clear communication and a passion for using data to drive successful partnerships. This role will be based out of Bengaluru, KA. Responsibilities Help our customers automate their digital ad activations using our Universal Ads Manager (across Social, Search, Video and Display) Leverage audience intelligence from our platform to help targeting precision in campaigns Leverage full funnel insights from our platform and help optimize campaigns Build lasting relationships with key customers and agency partners based on product advertising and service quality. Analysing and sharing reports to clients based on campaign performance. Requirements 3 6 years of experience in digital media planning and operations An understanding of campaign setup on popular platforms like Facebook, Google Ads and DV360 Strong data and analytical skills Experience in campaign management, analytics and ad serving technologies Experience in audience solutions like DMP/CDP We understand that not all applicants will have skills that match the exact job description. We value diverse experiences in the relevant industry and encourage everyone who meets the required qualifications to apply. If you lack the desired experience, but do have theknowledge and confidence to leave a mark, go ahead and apply. Experience 3 6 years of Relevant Experience Additional Notes At Shopalyst, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Job Title: Quality Analyst Outbound Retention Location: Bengaluru Job Summary The Quality Analyst is responsible for ensuring the quality of the outbound retention process. This role involves monitoring sales calls, analyzing performance data, and providing feedback to improve sales performance and customer satisfaction. You will work closely with the sales team to identify areas of improvement, develop training programs, and streamline processes to ensure continuous improvement in sales effectiveness. Key Responsibilities Quality Monitoring: Monitor and evaluate outbound sales calls to ensure adherence to company policies and quality standards. Conduct regular audits of sales processes and transactions to identify gaps and recommend corrective actions. Ensure all team members maintain high standards of sales practices and compliance. Data Analysis: Analyze sales data to identify trends, patterns, and areas for improvement in retention strategies. Prepare detailed reports on sales performance, call quality metrics, and overall team progress. Utilize data insights to provide actionable recommendations to management for performance improvement. Feedback and Training: Provide constructive feedback to sales representatives based on call evaluations and performance metrics. Develop and deliver training programs to improve sales techniques, product knowledge, and call handling. Assist in the creation and maintenance of training materials and quality guidelines for the sales team. Process Improvement: Collaborate with the sales team to streamline sales processes and improve overall efficiency. Implement best practices and continuous improvement initiatives to enhance sales effectiveness and retention rates. Stay updated on industry trends to keep the sales process competitive and aligned with current standards. Compliance and Documentation: Maintain accurate and up-to-date records of all quality assessments, feedback, and training sessions. Develop and update documentation related to quality standards, policies, and procedures to ensure consistency in the sales process. Qualifications Education: HSC or Graduate (Preferred). Experience: Experience in quality assurance, sales, or customer service is an advantage. Knowledge of quality monitoring tools, CRM software, and sales processes. Key Skills: Analytical Thinking: Ability to analyze and interpret sales data to identify trends and areas for improvement. Effective Communication: Strong interpersonal skills to provide clear and actionable feedback to sales representatives. Training and Coaching: Experience in developing and delivering training programs to improve team performance. Sales Process Knowledge: Understanding of sales techniques, customer retention strategies, and call handling processes. Time Management: Strong organizational skills to handle multiple tasks and prioritize effectively. Proficiency with Tools: Experience with CRM software and Microsoft Office Suite (Excel, Word, PowerPoint).

Job Purpose and Impact The Controls Testing Specialist will lead and execute testing engagements of IT controls within different technology control domains. In this role, you will consult with business relationship managers, project managers and other key stakeholders to ensure a coordinated approach to monitoring effectiveness of control design and implementation across the organization. Key Accountabilities Participate in the development and execution of assurance processes to ensure appropriate process, procedures and controls are adequately designed, implemented or remediated to meet compliance expectations, efficiency, sustainability goals and business objectives. Test the design and operational effectiveness of existing controls and recommend improvements to align with evolving regulatory and business needs. Write reports with identified findings and provide recommendations. Perform testing engagements including closure within the planned timelines. Consult, validate and monitor the implementation of remediation activities as result of testing findings and other identifications of non-compliance. Collaborate with risk analysts across all areas of the business on common risks to achieve optimization and coordination of remediation activities. Maintain and manage assurance documentation and records. Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff. Qualifications MINIMUM QUALIFICATION Bachelor s degree in IT or CA with IT audit experience. Professional certifications such as CISA, CRISC will be a plus. Strong knowledge of regulatory requirements and compliance standards, such as COSO - SOX, SWIFT, NIST, ISO, COBIT and CIS Knowledge and understanding of Technical Security controls at Network, Server and Application layers Excellent report writing and presentation skills PREFERRED PRIOR EXPERIENCES 5+ years of experience in Audits or Controls Testing or Risk assessment services of IT infrastructure, Applications, IT processes, Business Continuity and Governance. Experience in the implementation of risk remediation activities internally and for external stakeholders Hands-on experience in Test of design controls and Test of operating effectiveness review of IT operational controls. Ability to ensure compliance with risk and security or regulatory policies, standards, procedures and guidelines. Ability to define issues, collect data, establish facts and draw valid conclusions. Respond to and assist with consultation for low complexity risk and security matters. Qualification : Bachelors degree in IT or CA with IT audit experience. Professional certifications such as CISA, CRISC will be a plus.

Security Operations Engineer FalconX Location: Bangalore Experience: 3+ Years Education: Bachelor s degree in Cybersecurity, Computer Science, Information Technology, or related field About FalconX FalconX is a pioneering team of operators, investors, and builders transforming institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX simplifies the complex and fragmented digital asset ecosystem. Our platform empowers clients to navigate the crypto landscape seamlessly, providing access, liquidity, and tools to execute institutional strategies from start to scale. Role Overview We are looking for a Security Operations Engineer to strengthen our cybersecurity posture and protect our systems, data, and clients. In this role, you will monitor, detect, and respond to threats across on-premise and cloud environments, conduct investigations, perform threat hunting, and automate security operations. Key Responsibilities Monitor, detect, and respond to security incidents across cloud and on-premise environments. Analyze security alerts from various tools to identify potential threats and anomalies. Conduct forensic investigations and deep-dive analysis to identify trends and attack techniques. Perform proactive threat hunting across endpoints, networks, and cloud environments. Analyze security logs and behavioral patterns to detect Indicators of Compromise (IOCs). Investigate security incidents and provide actionable mitigation and remediation recommendations. Develop and refine threat hunting methodologies using frameworks like MITRE ATT&CK. Automate threat detection and response processes using scripting languages such as Python, PowerShell, or Bash. Continuously monitor emerging threats, vulnerabilities, and attack trends to improve strategies. Required Qualifications Bachelor s degree in Cybersecurity, Computer Science, Information Technology, or related field. 3+ years of experience in Security Operations, Threat Hunting, or a similar cybersecurity role. Hands-on experience working with log data for detection and response (Cloud, EDR, Network, etc.). Experience developing and deploying detection rules (Yara, Sigma, SQL-based rules, etc.). Strong understanding of network security monitoring, packet analysis, and log correlation. Deep knowledge of advanced threat detection methodologies and threat intelligence. Proficiency in analyzing attacker TTPs using frameworks like MITRE ATT&CK. Skilled in scripting and automation for security operations (Python, PowerShell, Bash). Familiarity with endpoint security, identity management, cloud security, and incident response. Protect critical systems, data, and client assets from emerging cyber threats. Play a key role in detecting, investigating, and responding to security incidents. Collaborate with cross-functional teams to strengthen security posture and operational resilience. Drive proactive threat hunting and automation to improve efficiency and effectiveness. Qualification : Bachelors degree in Cybersecurity, Computer Science, Information Technology, or related field

Senior Manager, Security Operations Center (SOC) Location: Bangalore Type: Full-Time Experience Required: 8+ Years (3+ in Leadership) Role Overview: Strategic Cyber Defense We are seeking a Senior Manager to lead and modernize our SOC operations across enterprise and product environments. You will oversee a high-performance team dedicated to threat detection, advanced detection engineering, and incident response. This role is a strategic blend of technical mastery leveraging AI and SOAR and people leadership, focused on building a resilient, automation-first security culture. Core SOC Service Offerings & Expertise Advanced Defense & Detection: Detection Engineering: Implement Detection-as-Code practices and prioritize backlogs based on the evolving threat landscape. Threat Intelligence & Hunting: Deliver actionable intel and execute structured threat hunting hypotheses to proactively identify stealthy adversaries. Deception & Validation: Manage deception strategies (honeypots/tokens) and use attack emulation tools to validate detection logic effectiveness. Forensics: Lead digital forensic investigations, evidence acquisition, and post-incident analysis. Automation & Technology Stack: Azure Ecosystem: Advanced proficiency with Microsoft Sentinel, Defender XDR, and Defender for Cloud using KQL. Cloud Operations: Strong knowledge of security operations across Azure, AWS, and preferably GCP. SOAR & AI: Champion the integration of Security Orchestration, Automation, and Response (SOAR) and AI to drive SOC efficiency. Key Responsibilities Leadership & Strategy: Team Development: Coach and mentor the SOC team, conducting regular 1-on-1s and fostering a growth-oriented culture to prevent burnout. Roadmap Execution: Help define a comprehensive SOC strategy and maturity framework aligned with organizational risk management. Stakeholder Liaison: Act as a trusted advisor to Product, IT, and Development leaders to integrate security into cross-functional workflows. Metrics & Operational Excellence: Data-Driven Reporting: Develop dashboards (e.g., Power BI) to track KPIs, KRIs, and detection coverage. Incident Lifecycle: Lead the lifecycle of escalated incidents, conduct root cause analysis, and execute tabletop exercises. 24/7 MDR Strategy: Define operational procedures for Managed Detection and Response (MDR) and sustainable on-call rotations. Qualifications for Success Proven Leadership: 8+ years in InfoSec with specific experience leading SOC or MDR functions. Azure Mastery: Deep technical expertise in the Microsoft security stack. Framework Knowledge: Familiarity with MITRE ATT&CK, Purple Teaming, and cloud-native detection. Soft Skills: Exceptional ability to simplify complex technical content for executive-level communication.