Senior SEO Executive NO OF OPENINGS: 2 YEARS OF EXPERIENCE: 2-3+ Years JOB DESCRIPTION: Roles and Responsibilities Knowledge of technical SEO including developing website architecture, silo structuring, and internal linking optimization. Developing creative content strategies that drive leads and business growth to clients. Extensive experience in developing and executing organic marketing strategy. Create, scale up and manage SEM and Google Ads campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives. Manage the PPC, SEO, SEM and SMM strategy for the website and drive traffic / generate leads. Experience of email marketing and other paid marketing efforts. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools. Working knowledge of HTML, CSS, and JavaScript. Also, experience in handing WordPress, E-Commerce or other platforms. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM. Have in depth understanding of online marketing landscape to plan and execute strategies in search & display marketing, social media, affiliate marketing and others. Maintaining Social Media Channels by creating weekly Social Plan. Analyze and report on platform growth, engagement with social media outreach. Having strong experience in brand building and offline marketing. Soft Skills Requirements Excellent communication and presentation skills Ability to work independently Have a passion for what you do with a positive and energetic can-do attitude Willing and able to take on all different types of responsibilities Able to demonstrate strong team / collaboration skills Is detail-oriented, possesses good follow-up skills

Job Description: SEO and Digital Marketing Specialist Position: SEO and Digital Marketing Specialist Location: Vadodara, Gujarat Employment Type: Full-time About the Role: We are looking for a talented SEO and Digital Marketing Specialist to join our team. The ideal candidate will have a passion for digital marketing and possess strong skills in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to drive the company s online presence and digital strategies. This role involves planning, implementing, and managing the overall SEO strategy, content planning, link building, and digital marketing campaigns. Key Responsibilities: Digital Marketing Campaigns: Develop, implement, and manage digital marketing campaigns across various platforms to promote the company s products and services. Website Management: Manage and optimize the organization s website for SEO, ensuring it is user-friendly, efficient, and updated with relevant content. Content Optimization: Optimize website content, social media platforms, and other digital channels such as Facebook, Twitter, Instagram, Google Plus, etc., to enhance engagement and improve search engine rankings. Traffic Analysis: Track website traffic flow and provide regular reports to monitor performance and make recommendations for improvements. Content Creation & Editing: Edit and post content such as blogs, articles, videos, podcasts, and audio content on websites and other online platforms. Create and manage SEO-friendly titles, headings, and subheadings. Error Fixing: Identify and fix any errors in online content and work on improving user experience through content and website updates. SEO Optimization: Implement both on-page and off-page SEO strategies to increase organic traffic and improve website ranking. Perform keyword research and analysis to optimize web pages and blog posts. Social Media Marketing: Promote the company s products and services via social media marketing, improving KPIs such as likes, shares, and tweets. Execute social media campaigns and engage with followers. SMS and Email Campaigns: Create and execute SMS and email-based marketing campaigns to reach the target audience effectively. Trend Monitoring: Stay updated with the latest SEO trends, tools, and Google s algorithm changes to adjust strategies accordingly. CMS Knowledge: Work with Content Management Systems (CMS) like WordPress, Blogger, and basic coding (CSS, HTML) to manage the content of the website and optimize it for SEO. Qualifications & Requirements: Educational Qualification: 10+2 or equivalent Graduation in IT or related field Post-graduation in IT or a relevant field is a plus Experience: Proven experience in SEO, SEM, and digital marketing Familiarity with Google Analytics, Google Search Console, and other SEO tools Experience working with Content Management Systems (e.g., WordPress, Blogger) Knowledge of social media marketing strategies and execution Technical Skills: Proficient in SEO (both on-page and off-page), including content optimization, keyword research, and backlink building Basic knowledge of HTML, CSS, and JavaScript for content and website optimization Familiarity with email marketing tools, Google Ads, Facebook Ads, etc. Other Skills: Excellent written and verbal communication skills Ability to analyze traffic and adjust strategies for improvement Strong attention to detail and a results-driven mindset Creative thinking and problem-solving abilities What We Offer: Flexible Working Hours: Enjoy a flexible work schedule to maintain a healthy work-life balance. Dynamic Team: Be a part of a vibrant, fast-paced, and innovative team where your creativity is valued. Growth Opportunities: Gain opportunities to grow your career in digital marketing with ongoing learning and development. Competitive Salary & Benefits: Attractive salary packages along with performance-based incentives and other benefits. If you are passionate about SEO, digital marketing, and staying ahead of the curve with the latest trends, we d love to hear from you. Apply today and become a part of our innovative team at Maskoid Technologies!