Attribution Jobs in Bengaluru

Job Title: Audience Platform Lead Insights & Analysis Location: Bangalore Employment Type: Full-Time About the Role We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms. Key Responsibilities Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360. Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript. Build data models and define audience segments and customer journeys based on business requirements and architecture. Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation. Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems. Define and apply business rules and data transformations aligned with privacy and compliance standards. Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions. Ensure alignment with data privacy laws such as GDPR, CCPA, and others. Required Qualifications Proven experience in leading CDP-related development projects. Strong scripting experience with Python, Java, or Node.js. Hands-on experience with REST APIs, Open APIs, and tools like cURL. Proficiency in data analysis, data modeling, and data mapping. Experience working with unstructured data using formats such as JSON and Parquet. Preferred Qualifications: Familiarity with data privacy regulations including GDPR and CCPA. Experience in client-facing roles or stakeholder engagement. Working knowledge of reporting technologies and visualization tools. Experience with Big Data ETLs and cloud-based data platforms. Background in customer journey orchestration, audience activation, and segment development. Exposure to MLOps, data governance, or MarTech strategy is a plus. Work at the intersection of data, marketing, and technology. Lead cutting-edge customer data platform initiatives. Be part of a collaborative, innovative, and growth-driven environment. Make a measurable impact on customer engagement and digital transformation.

Marketing Reporting Analyst (Night Shift 8:30 PM to 5:30 AM IST) Location: Bangalore, India Office About the Team At Rubrik, our Marketing Team is growing rapidly and plays a pivotal role in driving the company s mission to secure the world s data. We push boundaries, challenge convention, and thrive on innovative thinking. With a culture rooted in opportunity and empowerment, we bring bold ideas to life and deliver measurable impact. Join us in shaping a fresh perspective in the world of data security. Let s be unstoppable, together. About the Role This is a night shift position, supporting our global marketing initiatives and ensuring timely reporting and insights for the U.S. team. What You ll Do Data Analysis & Reporting Analyze marketing performance across digital (organic & paid), traditional channels, and campaigns. Build and maintain dashboards and performance reports using tools like Tableau and Google Sheets/Excel. Performance Measurement Partner with the Sr. Manager of Marketing Analytics to implement the performance measurement roadmap. Track and report key metrics: lead generation, conversion rates, campaign spend, marketing ROI. Insights & Optimization Identify data trends and deliver actionable insights to improve marketing strategy. Support A/B testing, multi-touch attribution, and budget monitoring efforts. Handle ad hoc reporting requests from stakeholders. Data Integrity & Collaboration Ensure high data accuracy and resolve data quality issues proactively. Collaborate with IT and Data Engineering to maintain best practices for database management. Work cross-functionally with Marketing, Sales, Data Science, and IT to align reporting practices and deliver business insights. Contribute to the development of attribution models for marketing impact assessment. What You ll Bring 4 5 years of experience in an analytical role (marketing, finance, or related field). Bachelor's degree in Finance, Accounting, Marketing Analytics, or a related discipline. Expertise in Excel and Google Sheets advanced formulas, pivot tables, and data visualization. Experience with Tableau or Power BI. Solid grasp of financial concepts and their application in marketing analysis. Familiarity with Salesforce and marketing automation platforms (e.g., Marketo, HubSpot) is a plus. Working knowledge of SQL and relational databases. Strong attention to detail and ability to manage multiple priorities and deadlines. Excellent verbal and written communication skills able to translate complex data for non-technical audiences. A growth mindset and a proactive, solutions-oriented approach to challenges. Be part of a mission-driven company at the forefront of data security. Work alongside industry innovators and contribute to a fast-scaling marketing function. Enjoy a collaborative environment where your insights directly influence business outcomes. Access growth opportunities in a company recognized by Gartner and awarded the Red Dot Design Award. About Rubrik Rubrik (NYSE: RBRK) is redefining data security with Zero Trust Data Security . We help organizations across the globe stay resilient in the face of cyberattacks, insider threats, and disruptions. Rubrik Security Cloud, powered by machine learning, secures data across hybrid and cloud environments, ensuring data integrity, availability, and rapid recovery.

Company Overview At Intuit, we're empowering prosperity for people and communities worldwide. With products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, we serve over 100 million customers globally. Our mission is simple: help everyone prosper financially. We never stop innovating, constantly finding new ways to support individuals and businesses on their financial journey. Job Title: Group Product Manager - GenAI for Marketing As part of Intuit's Go-To-Market Technology team, you ll be at the forefront of revolutionizing how we utilize Generative AI (GenAI) capabilities to transform marketing. As a Group Product Manager, you ll spearhead the development and execution of our product strategy, driving the integration of cutting-edge technologies to empower marketing teams across Intuit. This is your chance to be part of a dynamic, fast-paced environment and lead impactful innovation at scale. Responsibilities: Drive High-Performance Product Management Lead the product strategy and execution, setting ambitious goals and fostering a culture of excellence and results. Inspire your team and stakeholders with a clear vision, and regularly refine the product roadmap to accelerate use case maturity and deliver value. Collaborate Across Teams and Stakeholders Build a broad network within the organization, ensuring seamless communication and alignment across departments. Actively remove friction points, driving decision-making velocity and ensuring swift execution. Champion Innovation and Prioritization Lead the charge for boundaryless collaboration and prioritization of impactful use cases, solutions, and capabilities. Ensure that products are built to scale quickly and deliver measurable impact to marketing teams. Mentor and Coach Provide guidance, mentorship, and coaching within the product management organization. Establish and propagate best practices, actively enhancing how the team works to deliver world-class results. Qualifications: Proven Product Management Expertise Extensive experience in product management, with a track record of building innovative martech capabilities using cutting-edge technologies. Led enterprise-level transformations, especially with the adoption of AI to power marketing use cases in large organizations. Strategic Leadership & Communication Exceptional leadership skills with the ability to drive change in a matrixed environment. Proven ability to synthesize customer needs and business challenges, delivering marketing solutions that meet diverse organizational needs. Deep Martech and AI Knowledge In-depth experience with martech capabilities and how AI is reshaping the marketing landscape. Expertise in leveraging data to power highly personalized digital experiences, understanding how various platforms work together to support marketing efforts. Strong Technical Fluency Deep understanding of how AI, orchestration, and owned-channel activation work together to create marketing excellence. Knowledge of AI-driven marketing analytics and how to harness those insights to deliver game-changing results for customers. Visionary Product Development Demonstrated ability to craft and champion a compelling product vision, strategy, and roadmap. Proven success in managing technically complex, platform products at scale particularly in large organizations with diverse needs. Competitive Landscape Awareness Ability to evaluate and act upon emerging tools, platforms, and technologies, staying ahead of the competition and aligning strategies to meet evolving market demands. Knowledge of the vendor landscape in the martech space and the ability to influence vendor roadmaps to meet business objectives. Leadership & Mentorship 3+ years of people management experience, with a proven track record of mentoring and developing high-performing teams. Strong interpersonal and leadership skills, with the ability to persuade, motivate, and communicate a clear vision to all levels of the organization. Preferred Qualifications: Educational Background Relevant undergraduate degree required, with an advanced degree preferred. At Intuit, we re not just building products; we re building the future of financial empowerment for people around the world. As a Group Product Manager leading the charge on GenAI-powered marketing capabilities, you ll have the opportunity to drive transformational change on a global scale. You'll collaborate with some of the brightest minds in the industry, work with cutting-edge technology, and make a lasting impact on how marketing is done in the digital age. Qualification : A high degree of curiosity and bias towards experimentation to learn quickly

Position Summary To be a team lead and senior analyst who can work on multiple project streams for a client and applies Analytics for better business decision making especially in the area of Pharma (domain). Job Responsibilities Effectively manage the client/ onshore stakeholders, as per the business needs, to ensure successful business delivery. Work closely with the onshore/ client stakeholders to define the algorithm, break down the problem into execution steps, and run the analysis. Ensure high-quality analytics solutions/reports to the client. Project scoping, solution brainstorming and design, execution, and communication of the analysis in the client-ready formats. Lead/ contribute/ support to the RFPs/ proposals working with US stakeholders/ Axtria s client partner team. Manage and mentor the team, plan their learning and career progression. Contribute towards Axtria tools and capabilities as per the business requirements. Build organization capabilities by participating in Hackathon, solution design, and process automation. Education BE/B.Tech Work Experience Overall, 7-10 years of rich experience in marketing analytics with 5+ years of good hands-on experience in Market Mix Modeling / Promotion Response Modeling / Test & Control. Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc. Hands-on experience in Python, and strong storyboarding skills. Good communication skills- verbal and written. Experience in leading engagements of scale, team, managing deliverables/ timelines and risk. Priority to the candidates with Marketing Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appreciated. Attitude and willingness to learn, accept the challenging environment and have confidence in delivering results within timelines. Should be inclined towards self-motivation and self-driven to find solutions to problems. Behavioural Competencies Teamwork & Leadership Motivation to Learn and Grow Ownership Cultural Fit Talent Management Technical Competencies Problem Solving Lifescience Knowledge Communication Project Management Attention to P&L Impact Business development Capability Building / Thought Leadership Scale of revenues managed / delivered Scale of Resources Managed

About the job At Google, data drives all of our decision-making. Quantitative Analysts work all across the organization to help shape Google's business and technical strategies by processing, analyzing and interpreting huge data sets. Using analytical excellence and statistical methods, you mine through data to identify opportunities for Google and our clients to operate more efficiently, from enhancing advertising efficacy to network infrastructure optimization to studying user behavior. As an analyst, you do more than just crunch the numbers. You work with Engineers, Product Managers, Sales Associates and Marketing teams to adjust Google's practices according to your findings. Identifying the problem is only half the job; you also figure out the solution. Responsibilities Interact cross-functionally with a variety of leaders and teams, and work with Engineers and Product Managers to identify opportunities for design and to assess improvements for advertising measurement products. Collaborate with teams to define questions about advertising effectiveness, incrementality assessment, the impact of privacy, user behavior, brand building, bidding etc., and develop and implement quantitative methods to answer those questions. Work with large, complex data sets. Solve difficult, non-routine analysis problems, applying advanced analytical methods as needed. Conduct analyses that include data gathering and requirements specification, exploratory data analysis (EDA), model development, and delivery of results to business partners and executives. Build and prototype analysis pipelines iteratively to provide insights at scale. Develop knowledge of Google data structures,metrics, advocating for changes where needed for product development. Minimum qualifications: Master's degree in Statistics or Economics, a related field, or equivalent practical experience. 8 years of work experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or 6 years of work experience with a PhD degree. Experience with statistical data analysis such as linear models, multivariate analysis, causal inference, or sampling methods. Experience with statistical software (e.g., SQL, R, Python, MATLAB, pandas) and database languages along with Statistical Analysis, Modeling and Inference. Preferred qualifications: Experience translating analysis results into business recommendations. Experience understanding potential outcomes framework and with causal inference methods (e.g., split-testing, instrumental variables, difference-in-difference methods, fixed effects regression, panel data models, regression discontinuity, matching estimators). Experience selecting tools to solve data analysis issues. Experience articulating business questions and using data to find a solution. Knowledge of structural econometric methods. Qualification : Master's degree in Statistics or Economics, a related field, or equivalent practical experience.

Principal Data Scientist / Data Science Manager Ads Team Location: Bangalore, Karnataka | Department: Tech Shape the Future of AdTech at Meesho Join Meesho s high-impact Data Science team often compared to the Avengers for our ability to solve some of the toughest data problems in India s e-commerce landscape. We build intelligent, scalable systems that serve millions of users across diverse product categories. Our work in fraud detection, inventory optimization, and platform vernacularization continues to unlock new possibilities in digital commerce. Now, as part of our Ads team, we re seeking a visionary Principal Data Scientist / Data Science Manager to elevate our advertising technology through cutting-edge machine learning solutions. About the Role As a leader within our AdTech division, you ll design, implement, and scale innovative ML solutions for real-time bidding, ad ranking optimization, budget pacing, and performance measurement. Your work will drive business impact and help define the future of our monetization strategy. Key Responsibilities Design and develop advanced bidding and budget pacing algorithms to optimize ad spend and ROI Create experimental frameworks to measure ad effectiveness and attribution Collaborate cross-functionally to transform business needs into efficient AI/ML-based solutions Define and communicate the long-term data science roadmap with business and tech leadership Mentor junior data scientists and guide team-level strategy Lead research initiatives in ML, auction theory, and AdTech domains Required Qualifications B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience Strong expertise in auction theory, predictive modeling, causal inference, and reinforcement learning Proficiency in Python and deep learning frameworks such as PyTorch or TensorFlow Experience with big data tools and environments Proven ability to mentor teams and manage complex analytical projects Excellent written and verbal communication skills Preferred Qualifications M.Tech or Ph.D. in Computer Science or related discipline with ML specialization 3+ years of experience working in AdTech, real-time bidding systems, or programmatic advertising Track record of taking ML research to production Publications in top-tier AI conferences (e.g., NeurIPS, ICML, ICLR, KDD, CVPR, AAAI) About Meesho Meesho is India s top-rated e-commerce workplace and the first Indian horizontal e-commerce platform. We empower over 1.75 million sellers and serve customers across every serviceable pincode in India. Our platform enables small businesses and entrepreneurs to thrive online by offering zero commission, lowest shipping cost, and state-of-the-art logistics support. We combine local relevance with a strong technology backbone to deliver a uniquely inclusive shopping experience. Our Mission Democratizing Internet Commerce for Everyone We aim to enable 100 million small businesses to sell online. Our seller-first approach, innovation-first culture, and focus on the underserved population of Bharat drive everything we do. Our Culture & Benefits At Meesho, we ve built a people-first, high-performance culture backed by 11 guiding principles (our "Mantras"). Our employees benefit from a workplace that encourages reflection, continuous growth, and mobility. What We Offer: Competitive compensation including equity options and performance bonuses Comprehensive wellness support via our MeeCare Program medical, mental, and financial wellbeing Flexible benefits, including generous leave policies, parental support, and L&D assistance Support with relocation, telehealth, fitness, and recreational discounts Frequent engagement activities, performance recognition, and a fun, inclusive environment If you are ready to lead transformative projects in advertising and machine learning at scale, apply today and help us redefine commerce in India. Apply now and join Meesho s Data Science revolution. Qualification : B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.