Audience Segmentation Jobs in Mumbai

Job Title: Marketing, Branding & Communications Manager Location: Mumbai, Maharashtra, India Job Type: Full-Time Seniority Level: Manager/Supervisor About Elchemy Elchemy is building the future of global chemical trade. We are a tech-enabled cross-border marketplace for specialty chemicals, with a mission to solve decades-old inefficiencies in the industry using software, data, and first-principles thinking. The global specialty chemicals market is valued at $800B, yet it remains fragmented, opaque, and manual. Elchemy brings trust, transparency, and technology to the forefront of cross-border trade, helping suppliers and buyers reduce lead times, eliminate uncertainty, and simplify fulfillment. In just 20 months, we ve: Expanded to serve 32+ countries Partnered with 100+ customers and suppliers Raised $7.5M+ from marquee investors like InfoEdge Ventures, Prime Venture Partners, and leaders from Vinati Organics, Laxmi Organics, and Coromandel International. Our team includes alumni from IITs, IIMs, and NITs, and we re creating a company of top-performers who are passionate about building, scaling, and making a real impact. Role Overview We are looking for a Marketing, Branding & Communications Manager to lead and execute our brand, communication, and visibility strategy both online and offline. This role is ideal for a B2B marketing leader who loves brand storytelling, strategic thinking, and driving impact across digital, content, PR, and events. You ll own Elchemy s brand identity and ensure our positioning aligns with our global vision. If you ve built or scaled B2B brands and are looking to make your mark on a fast-growing startup, we want to talk. Key Responsibilities ✅ Digital Presence & Content Marketing Drive organic growth through a well-defined SEO strategy, website optimization, and thought leadership content. Manage and grow Elchemy s presence on LinkedIn and other relevant platforms. Define content strategy (blogs, whitepapers, newsletters, videos) to position Elchemy as an industry thought leader. Build and execute email marketing campaigns, performance tracking, and audience segmentation. ✅ Offline Presence & Industry Events Conceptualize and lead Elchemy s participation in key B2B events, trade shows, and conferences globally. Handle booth design, delegate outreach, and post-event engagement. Plan and host offline events to position Elchemy as a market leader; identify and onboard industry experts and speakers. ✅ Brand Building & Messaging Define Elchemy s brand positioning, identity, tone, and visual language. Ensure brand consistency across all internal and external communications. Develop and market clear value propositions for existing and new products. ✅ Strategic Communications & PR Craft compelling stories to communicate Elchemy s mission and success. Lead public relations strategy; collaborate with PR agencies and media outlets for coverage. Build and maintain media relationships for consistent brand visibility. ✅ Stakeholder Communication Convey Elchemy s values and mission to internal and external stakeholders. Design internal branding and communication initiatives to boost engagement and alignment across teams. Qualifications & Skills 5 8 years of experience in Marketing, PR, Communications, or Brand Management, preferably in B2B or SaaS businesses. Proven ability to build or scale brand visibility in a competitive market. Deep understanding of B2B marketing channels, content-led growth, and brand positioning. Excellent verbal and written communication skills; strong storytelling and copywriting ability. Strong project management skills able to juggle multiple campaigns and initiatives with deadlines. Experience with digital tools like LinkedIn, WordPress, HubSpot, Canva, Google Analytics, or similar platforms. High attention to detail, ownership, and an entrepreneurial mindset. Bonus: Background in Media, Design, or Mass Communication from a reputed institution. Shape a global brand in a multibillion-dollar market with vast potential for innovation. Be part of a high-growth startup with global ambitions and strong investor backing. Work directly with the founding team to drive high-impact initiatives. Enjoy a culture of autonomy, speed, integrity, and learning. Accelerate your career trajectory while building a brand that disrupts an entire industry. Apply now to join Elchemy and redefine the future of cross-border trade and logistics in chemicals.

Job Title: Social Media and Performance Marketing Location: Mumbai No. of Positions: 2 Experience: 6 months to 1 year About Us: We are looking for a driven and creative Social Media and Performance Marketing specialist with a proven track record in executing successful social media campaigns. If you are passionate about optimizing performance across various social platforms and analyzing data to drive impactful results, we want you on our team. Position Overview: As a Social Media and Performance Marketing specialist, you will be responsible for executing paid social media campaigns, optimizing performance, and contributing to the overall digital strategy. Your role will involve driving engagement and conversions through a variety of social platforms, ensuring the effectiveness of campaigns, and providing actionable insights based on campaign performance data. Roles and Responsibilities: Execute and manage successful social media campaigns across platforms like Facebook Ads, Google Ads, LinkedIn Ads, and PPC. Develop and implement paid social strategies, including retargeting and performance tactics that drive results. Analyze campaign performance using analytic tools to measure KPIs and continually optimize campaigns. Create engaging and creative social content tailored for each platform while understanding platform algorithms and audience behaviors. Leverage marketing automation tools, CRM systems, and ad platforms for lead generation, retargeting, and building customer journeys. Work closely with both internal and external teams to ensure alignment on campaign goals, messaging, and timelines. Stay up-to-date with the latest social media trends, platform features, and industry best practices. Meticulous reporting and budget management to ensure brand consistency and maximize ROI. Provide case studies and data to demonstrate successful campaigns and results. Skills and Qualifications: Proven hands-on experience in Social Media Marketing (SMM), Search Engine Marketing (SEM), Google Ads, Facebook Ads, LinkedIn Ads, and PPC. Strong analytical skills with experience using analytic tools to track, measure, and report on KPIs. Creativity in developing engaging content that resonates with the audience and adapts to platform algorithms. Familiarity with marketing automation, CRM systems, and ad platforms for lead generation, retargeting, and customer journeys. Excellent communication and collaboration skills to work effectively with cross-functional teams. Eagerness to stay updated on new platform features, social media strategies, and industry trends. Attention to detail in reporting, budget management, and ensuring brand consistency. Bonus experience in additional digital marketing channels like SEO and email marketing is a plus. If you're a passionate marketer looking to make an impact through performance-driven social media strategies in Mumbai, we d love to hear from you!

About This Role Business Unit Overview: The Marketing and Sales Operations (MSO) team is a key part of the US Wealth Advisory business. We partner with various teams, including Product Marketing, EII, Retirement, and Global Marketing. Our support model is centered around a Digital First mentality, enabling a scaled digital experience through the following offerings: Marketing Material Development and Updates Content Delivery & Management Reporting & Oversight Sales Support & Miscellaneous Web Publishing Job Purpose/Background: We are looking for an organized, detail-oriented, and enthusiastic communicator to help create, improve, and maintain content on market trends, portfolio construction, and practice management. This role will focus on the creation, improvement, maintenance, and publication of content across various media formats, including PowerPoint presentations, print/PDF documents, website content, web articles, and tools. The individual will collaborate closely with data providers, marketing, compliance, design, and web publishing teams to manage a robust content suite and ensure its effective delivery to BlackRock Sales, advisors, and end clients. The candidate will be able to manage multiple simultaneous projects, ensuring timely completion, while keeping an eye on the design and quality of content. Key Responsibilities: Create, Update, and Maintain Content: Sourcing and updating data, collaborating with design, working with the legal team for review/approval, and uploading content to websites and other dissemination platforms. Content Management: Monitor and manage content across platforms to ensure it is up-to-date, orderable, and available on both internal and external websites, and approved by partner firms. Website and Web Page Updates: Partner with the broader team and web publishing to enhance and execute updates to team web pages, including direct publication of small changes. Automation Tools: Use automation tools to assist in updating content and distributing it across relevant channels. Timely Delivery: Ensure all tasks are completed on time with high accuracy, meeting deadlines and managing workload efficiently. Process Improvement: Evaluate systems, processes, and procedures to identify inefficiencies and make recommendations for improvement. Collaboration: Assist with ad-hoc projects and work independently when required, while also assisting team members as needed. Qualifications: Educational Background: MBA or Bachelor s degree in Marketing, Finance, Communications, or Journalism. Technical Skills: Experience with Adobe Creative Suite, Power BI, VBA, SQL, Data Analytics, and CMS tools (e.g., TeamSite) is a plus. Industry Knowledge: 3+ years of experience in the investment/asset management industry is a plus. Familiarity with the growing demand for alternative investments and their role in diversifying against traditional fixed-income securities is beneficial. Skills and Competencies: Team Player: Excellent attitude with attention to detail, strong verbal/written communication skills, and the ability to collaborate with internal and external partners at all levels. Tech-Savvy: Eager to harness new techniques and tools to improve workflows, especially in reporting and content delivery. Adaptability: Comfortable with change and fast-paced, rapidly evolving work environments. Time Management: Highly organized with strong focus on meeting deadlines and managing multiple priorities. Data Integrity: Values the importance of quality data and strives to maintain its accuracy in all systems. Critical Thinking: Strong problem-solving skills and the ability to think critically when facing challenges. Flexible Shift Timings: Open to flexible work hours, as required. Our Benefits To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including: Strong Retirement Plan Tuition Reimbursement Comprehensive Healthcare Support for Working Parents Flexible Time Off (FTO) to relax, recharge, and be there for the people you care about. If you're a self-motivated individual with a passion for content creation and management, and you're looking for a collaborative environment where you can make a significant impact, this role at BlackRock may be the perfect opportunity for you. Qualification : MBA or Bachelors degree in Marketing, Finance, Communications, or Journalism.

Role: Principal - Growth Manager (HPE) Function/Department: HPE Experience: 8-12 Years Education: Graduation: B.Tech, BCA, BE, B.Sc Post-Graduation: M.Tech, MCA, MBA, M.Sc Job Purpose: We are looking for a Principal - Growth Manager to lead the end-to-end digital marketing strategy for Debt Management. This role will be responsible for driving revenue growth through data-driven digital campaigns, optimizing the debt recovery process, and ensuring maximum ROI from marketing investments. You will collaborate with multiple stakeholders to design and execute impactful marketing initiatives that align with business goals. Key Responsibilities: Growth Strategy & Digital Optimization: Design and implement growth strategies to enhance the debt management process via digital channels. Lead digital marketing objectives for debt management, working with Agile Campaign Teams to drive lead generation and maximize business outcomes. Optimize cross-channel customer journeys based on analytics, stakeholder inputs, and industry benchmarks. Define audience segmentation strategies to deliver personalized offers, content, and conversations. Revenue & Performance Management: Own revenue targets for debt management and drive measurable business growth. Develop, monitor, and refine campaign performance metrics to ensure continuous optimization. Provide regular performance reports to senior leadership and make data-driven decisions to enhance campaign success. Conduct market research to identify trends and improve digital marketing effectiveness. Leadership & Collaboration: Lead and mentor a team of growth managers to drive campaign execution and achieve targets. Work cross-functionally with internal teams and external partners to develop and execute marketing strategies. Ensure seamless execution of sales lead management and lead lifecycle optimization. Secondary Responsibilities: Strong problem-solving skills with a growth mindset. Ability to understand business targets and translate them into effective marketing strategies. Optimize customer journeys (CRO) on digital and assisted platforms. Utilize bureau data insights for digital marketing strategies. Knowledge of financial products and customer lifecycle management. Comfortable working in Agile environments with an incremental ROI approach. Basic proficiency in Data Analytics & Statistics for marketing insights. Preferred Skills & Tools: Proven track record in scaling business and driving growth through digital campaigns. Hands-on experience with leading MarTech tools such as CleverTap, Salesforce Marketing Cloud, Google Analytics, and automation platforms. Ability to independently lead, communicate, and collaborate with multiple business partners and global teams. Lead high-impact digital growth initiatives in a fast-paced, data-driven environment. Work with cutting-edge MarTech tools and drive innovation in debt management marketing. Collaborate with industry experts and contribute to business growth through digital transformation. If you're a strategic thinker with a passion for digital marketing, revenue growth, and performance optimization, we invite you to apply and be part of our dynamic team! Qualification : Graduation:Bachelor of Technology B.Tech, Bachelor of Computer Applications - BCA, Bachelor of Engineering - BE, Bachelor of Science - B.ScPost-graduation: Master of Technology M.Tech, Master of Computer Applications - MCA, Master of Business Administration - MBA, Master of Science - M.Sc

Job Role Analyzing reports Client Coordination Increasing business opportunity What you'll be responsible for? Understanding Client/Business Requirements Brainstorming with the Sales and Client on identifying strategies to increase revenue. Delivery of Campaigns on time Analyzing reports and evaluating different performance metrics. Client Servicing. Keeping himself and team up to date on the Latest business trends. Prepare daily activity reports. Ensuring business Goals are met. Need to know how to access MMP platforms like Branch, Appsflyer, Trackier etc... Qualification and other skills Graduate from any Stream. Know how about SQL, Hadoop etc. Must have minimum of 1 year experience in SMS Lead generation or Similar campaigns. Must have Good command over the English, Hindi Language. What you'd have? Proven experience as SRE/Devops with knowledge on Whatsapp and RCS flows. Solid understanding of Redis, Rabbit MQ , Kubernetes and Docker Experience with Python/Shell Scripting Experience with SQL Familiarity with Docker and cloud hosting services like Azure. Good understanding of software development principles and practices, including agile methodologies REST API SQL, Linux Why join us? We thought you'd never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture But the real perks are: Challenging and fun work environment solving meaningful real-life business problems - you will never have a boring day at the office. World-class team who love solving tough problems and have a bias for action. Tanla is an equal opportunity employer. Qualification : Graduate from any Stream.

Senior Content Writer Mutual Funds & Finance Location: Mumbai Experience: 3 5 Years Industry: Financial Services / Mutual Funds / Digital Marketing Job Type: Full Time Job Summary: We are seeking a Senior Content Writer with strong experience in the mutual fund or financial services industry to lead the creation of high-quality, SEO-friendly content across multiple digital platforms. The ideal candidate is a strategic thinker with exceptional writing, editing, and storytelling skills who can simplify complex financial concepts for a wide B2C audience. You will play a key role in driving organic traffic, increasing user engagement, and improving search engine rankings. Key Responsibilities: Content Strategy & Execution Create and implement a content roadmap aligned with SEO, engagement, and lead generation goals. Drive content creation across on-page, off-page, and social media touchpoints. Monitor key KPIs such as CTR%, average time on site, and keyword ranking performance. Content Development Write and publish SEO-optimized content including: Blogs & Listicles Product & Support Pages Infographics Newsletters Social media posts Develop engaging hooks and narratives tailored to various customer personas. Curate content for social media platforms like LinkedIn, Twitter, Instagram, Facebook, and Quora. Editorial & SEO Excellence Edit and proofread articles created by other writers for tone, clarity, grammar, and SEO compliance. Conduct content audits and gap analysis to identify opportunities for improvement. Use SEO tools and keyword research to optimize content for search engines. Work closely with SEO, Design, and Product teams to enhance user experience and engagement. Performance Monitoring & Optimization Analyze content performance using Google Analytics, heatmaps, and engagement metrics. Maintain and manage the editorial calendar to ensure timely and relevant content delivery. Recommend content experiments to improve ranking, readability, and conversion. Qualifications & Requirements: 3 5 years of experience in digital content writing, preferably in the mutual fund or finance industry. Deep understanding of SEO best practices, on-page & off-page optimization, and social media trends. Familiarity with Content Management Systems (CMS) and SEO tools like SEMrush, Ahrefs, or Google Search Console. Strong grasp of financial products, investment terminology, and compliance guidelines. Exceptional command over English; ability to simplify complex ideas for a lay audience. Strong research skills with attention to accuracy and detail. Ability to manage multiple projects with tight deadlines. Bonus if you have: Experience in managing or mentoring junior content writers. Prior work in fintech or BFSI startups. Basic understanding of SEM and content performance analytics.

Job Title: Content Writer Location: Mumbai Experience: 1 5 Years Education: Bachelor s degree in Journalism, English, Marketing, Communications, or a related field Position Overview: We are looking for a creative and detail-oriented Content Writer to join our team in Mumbai. The ideal candidate has a passion for storytelling, a knack for writing engaging content across various formats, and a solid understanding of SEO and content marketing trends. This role will contribute directly to our brand voice, audience engagement, and overall content strategy. Key Responsibilities: Write high-quality, SEO-optimized content for website pages, blogs, and articles Create compelling copy for marketing materials including brochures, emails, leaflets, social media posts, print ads, and other collateral Draft thought leadership content for LinkedIn posts and long-form articles, tailored to industry trends and audience engagement Conduct in-depth industry research to ensure accuracy and value in every piece of content Collaborate with the marketing and leadership teams to align content strategies with business goals Ensure all content maintains a consistent tone, voice, and style that aligns with brand guidelines Edit and proofread content to ensure clarity, grammar, and readability Stay up to date with the latest content marketing, SEO, and social media best practices Qualifications & Skills: Proven experience as a Content Writer, Copywriter, or similar role Excellent writing, editing, and proofreading skills in English Strong ability to craft engaging, thought leadership content for platforms like LinkedIn Solid research capabilities and attention to factual accuracy Familiarity with SEO principles, including keyword research and on-page optimization Ability to manage multiple projects and meet deadlines in a fast-paced environment Creativity, attention to detail, and a strong storytelling mindset Preferred: Experience in writing for B2B or tech-driven industries Familiarity with content tools like Grammarly, SEMrush, Surfer SEO, or WordPress Understanding of content performance metrics and analytics tools Qualification : Bachelors degree in Journalism, English, Marketing, Communications, or a related field

Role: Manager - Analytics (Debt Management) Function/Department: Collections Experience: 5-10 Years Education: Graduation: B.Sc, B.Tech, BCA, B.Com, BBA Post-Graduation: MBA, PGDM Job Purpose: We are looking for a Manager - Analytics (Debt Management) to drive data-driven decision-making in our collections process. This role will focus on portfolio analytics, delinquency tracking, and performance optimization to enhance debt recovery strategies. The ideal candidate will leverage data insights to improve efficiency, ensure compliance, and support strategic initiatives within the Debt Management function. Key Responsibilities: Debt Portfolio Analysis & Performance Tracking: Monitor and analyze delinquency trends across buckets and DPD (Days Past Due). Develop predictive models and data-driven strategies to enhance debt recovery rates. Track collection performance and identify gaps or improvement opportunities. Collection Strategy Optimization: Define data-backed segmentation strategies to improve customer engagement and recovery. Optimize collection strategies by analyzing past trends, customer behavior, and repayment patterns. Implement early warning systems to prevent accounts from slipping into default. MIS & Reporting: Design and maintain MIS reports for performance tracking, agency efficiency, and collection outcomes. Generate and present insights-based reports for senior management decision-making. Automate reporting processes to enhance operational efficiency. Stakeholder Collaboration & Compliance: Work closely with collection teams, legal teams, and external agencies to improve recovery strategies. Ensure compliance with regulatory requirements in debt management analytics. Provide analytical support for policy and process enhancements within the collections framework. Preferred Skills & Attributes: Strong expertise in data analytics, predictive modeling, and statistical techniques. Proficiency in SQL, Python, R, Tableau, Power BI, or other data visualization tools. Experience in credit risk management, collections analytics, or debt recovery strategies. Strong understanding of regulatory guidelines and compliance frameworks in banking collections. Ability to work cross-functionally and drive actionable insights for business growth. Impactful role in shaping data-driven debt management strategies. Work in a fast-paced, analytical, and results-oriented environment. Opportunities for professional growth in a leading financial institution. If you are passionate about analytics, data-driven decision-making, and optimizing debt management, we invite you to apply and be part of our dynamic team! Qualification : B.Sc, B.Tech, BCA, B.Com, BBA

Role Overview Mondel z India is looking for a strategic, digital-savvy Ecommerce Consumer Experience Manager (Media Manager) to lead eCommerce media initiatives and drive growth across various product categories. In this role, you will develop media strategies, optimize media spend, and collaborate with cross-functional teams to execute successful eCommerce media campaigns. The position requires leadership in digital marketing with a particular focus on eCommerce. Key Responsibilities 1. Ecommerce Media Strategy: Develop and implement eCommerce media strategies aligned with global principles and local business objectives. Optimize media spend to maximize ROI and drive growth across Mondelez's diverse categories (e.g., Chocolates, Biscuits, Beverages). 2. Portfolio Management: Manage multiple categories, balancing media spend to ensure optimal results. Continuously analyze and adjust campaigns based on performance metrics to enhance ROI. 3. Campaign Optimization: Work with media agencies to optimize eCommerce campaigns across platforms. Leverage performance data to drive campaign adjustments and improvements. 4. Collaboration: Work closely with cross-functional teams including Marketing, Sales, eCommerce, Customer Marketing, Legal, Finance, etc., to ensure smooth execution of media campaigns. Engage with brand, omni-channel, KAMs, and creative teams to develop and implement media plans. 5. Digital Leadership: Stay ahead of digital trends, particularly in the eCommerce space, to keep Mondelez s digital capabilities cutting-edge. Lead the integration of first-party data from eCommerce platforms to enhance digital strategies. 6. Subject Matter Expert: Serve as the go-to expert for eCommerce media, influencing decisions across regional and global levels. Provide thought leadership on eCommerce media and digital marketing strategies. What You Will Bring Experience: 8+ years of media expertise, with a strong focus on eCommerce and digital marketing. Extensive experience managing large CPG portfolios and expertise in media analytics. Prior experience in agency management and working with e-commerce marketplaces, including Quick Commerce platforms. Strong cross-functional collaboration with external partners, regional, and global stakeholders. Skills: Experience in media buying, analytics, and eCommerce best practices. Ability to drive a test-and-learn mentality and scale successful initiatives. Excellent communication skills, both verbal and written, with the ability to influence at all levels. Strong strategic and operational balance in a matrixed organization. Mindset: A bias for action, with the ability to execute and lead in a fast-paced, digital-first environment. Process management experience ensuring well-executed brand initiatives and effective collaboration. Additional Information Location: Mumbai, India. Relocation: Within-country relocation support available. For international moves, some minimal support is offered through the Volunteer International Transfer Policy. Why Join Mondel z India? At Mondel z India, you'll have the opportunity to lead digital innovation in the snacking industry. With a diverse and inclusive work culture, you will be empowered to shape the future of eCommerce media, drive growth across iconic brands, and make a significant impact within a global organization. Qualification : 8 plus years of Media expertise with a strong focus on E-commerce and Digital marketing.

Job Role We are looking for a well-rounded, detail-driven product marketer with a can-do attitude to join the team in Mumbai, India. As a product marketing manager you will work on shaping how customers, prospects, and the target audience at large view and perceive our product suite. Covering solutions marketing, positioning, messaging, partner marketing, go to market strategy and sales enablement, amongst other aspects of product marketing. What you'll be responsible for? Develop a differentiated product positioning and messaging that resonates with customers and prospects Own the launch of new features and their sustained amplification Create compelling messages and bring those to life on landing pages, ad campaigns, website pages, product collaterals Collaborate with marketing, product, sales and customer success teams Be the expert on the customer, the industry trends, and the other players in the market and enable sales with updated intelligence Own sales enablement, provide high-value sales tools, training, and collaterals to sales and also equip them with persona understanding and a targeted pitch Be a technology and customer evangelist and serve as a company spokesperson and go-to thought leader for the product Execute programs from planning through delivery to achieve marketing pipeline for both net-new and add-on business Qualification and other skills MBA or equivalent degree in marketing What you'd have? 6-8 years of experience in marketing, preferably B2B marketing for an enterprise SaaS product with experience in content creation, GTM strategy, sales enablement Strong communicator with exceptional written and verbal communication skills, and ability to develop and deliver effective marketing materials, making it easy for sales to understand our product offerings and key positioning Ability to succeed in a large organisation with moving parts; ability to influence extended teams without formal line-reporting authority Experience with analytics, MAP, CRM - Hubspot, Zoho preferred Experience in dealing with senior leaders plus good networking skills Proven track record in performing well in a complex environment with proactive approach to projects and tasks Why join us? We thought you'd never ask! We offer all the usual stuff: competitive salary, flexible working hours, challenging product culture But the real perks are: Challenging and fun work environment solving meaningful real-life business problems - you will never have a boring day at the office World-class team who loves solving tough problems and have a bias for action. Tanla is an equal opportunity employer Qualification : MBA or equivalent degree in marketing

Product Marketing Manager Location: Mumbai Department: Business Development About the Role We re looking for a detail-oriented and strategic Product Marketing Manager to join our growing team in Mumbai. In this role, you ll shape how our product suite is perceived by customers, prospects, and partners. You will own the narrative from positioning and messaging to go-to-market (GTM) execution and sales enablement playing a key role in driving product adoption and market success. This is a high-impact opportunity to work cross-functionally with product, marketing, sales, and customer success teams to tell compelling stories, launch powerful campaigns, and enable growth in a fast-paced enterprise SaaS environment. What You ll Be Responsible For Positioning & Messaging Develop clear, differentiated, and compelling messaging that resonates with target personas and sets our products apart in the market. Feature Launches & Amplification Own the GTM strategy for new features and product launches, ensuring sustained visibility and customer engagement. Content & Collateral Creation Craft high-impact content for landing pages, ad campaigns, website, product brochures, and more translating product value into customer language. Cross-Functional Collaboration Work closely with product, marketing, sales, and customer success teams to align messaging and marketing initiatives with business objectives. Market & Customer Intelligence Stay ahead of industry trends, competitors, and customer needs. Translate insights into actionable intelligence and sales tools. Sales Enablement Equip the sales team with persona-based pitches, playbooks, sales decks, competitive battle cards, and product training that drive conversions. Thought Leadership & Evangelism Represent the company as a product evangelist, both internally and externally. Serve as a go-to spokesperson and thought leader in relevant forums. Campaign Execution Plan, execute, and optimize marketing programs that contribute to pipeline growth for both new and expansion business. What You Bring Education MBA or equivalent degree in Marketing. Experience 6 8 years in B2B marketing, ideally within enterprise SaaS. Proven experience in content development, GTM strategy, and sales enablement. Skills Exceptional written and verbal communication. Ability to simplify complex products into easily digestible messaging. Proficiency in CRM and marketing automation platforms (HubSpot, Zoho preferred). Strong analytical skills with a data-driven approach to marketing decisions. Ability to influence without authority in a matrixed organization. Comfortable engaging with senior stakeholders and cross-functional teams. We thought you d never ask! In addition to a competitive salary and flexible working hours, here s what makes Tanla a great place to grow: Challenging, High-Impact Work: Solve real-world problems in a fast-evolving telecom and CPaaS ecosystem you ll never have a boring day. Innovative Culture: Work in a product-first, action-oriented environment that values curiosity, ownership, and continuous learning. World-Class Team: Collaborate with smart, driven professionals who thrive on solving complex problems. We re an equal opportunity employer with a bias for action and a love for innovation. Qualification : MBA or equivalent degree in Marketing

Job Title: Market Development Representative Location: Mumbai Company: TraceLink Experience: 2 6 Years Company Overview: At TraceLink, our mission is simple yet powerful protect patients by digitizing the pharmaceutical supply chain. Since our founding in 2009, we have grown to 8 global offices, over 800 employees, and serve more than 1,300 customers across 60+ countries. Our cloud-based Opus Platform and innovative applications like MINT are transforming how the life sciences industry collaborates, enhancing visibility, compliance, and decision-making across the supply network. Recognized as an industry leader by Gartner, IDC, and as a top workplace by Comparably, TraceLink continues to shape the future of pharmaceutical supply chain connectivity. Position Overview: We are seeking motivated and detail-oriented Market Development Representatives (MDRs) to join our Mumbai-based APAC team. As an MDR, you will play a critical role in identifying and qualifying business opportunities, researching target accounts, and working closely with Sales, Business Management, and Marketing to drive growth across the region. Key Responsibilities: Conduct in-depth market research and gather intelligence on key customer and prospect accounts using public and private data sources Qualify and prioritize inbound leads, and identify high-value accounts and personas for focused engagement Monitor news, industry updates, and databases to enrich account and contact intelligence Develop and execute personalized outreach strategies using email, social media, and other digital channels Rapidly follow up on marketing campaigns and maintain comprehensive account intelligence briefs to support Sales and Account Managers Collaborate with Managers, Sales, and AMs to refine target account lists, messaging, and outreach strategies Work with cross-functional teams (Finance, Marketing, Sales Operations, Business Management) to cleanse, enrich, and maintain account data integrity Maintain detailed records of activities and progress in Salesforce, and report on both qualitative and quantitative KPIs weekly Partner with internal stakeholders to align on business goals and optimize lead generation efforts Qualifications: 2 6 years of experience in Market Development, Business Development, or related roles Proven ability to research, qualify, and act on business opportunities Bachelor s degree (BA/BS) or equivalent Experience with Salesforce.com, Marketo, or similar CRM/marketing tools Proficiency in MS Office (Excel, Outlook, PowerPoint, Word) Excellent verbal and written communication skills with a professional and empathetic tone Ability to work independently, manage multiple priorities, and thrive in a fast-paced, international, startup-like environment Strong team collaboration skills with a track record of working effectively across departments If you're passionate about driving growth, love diving into research and data, and thrive in high-energy, mission-driven environments TraceLink wants to hear from you. Qualification : Bachelors degree (BA/BS) or equivalent

Job Title: Senior Director Product Marketing Location: Mumbai Department: Marketing Type: Full-Time About the Role We re looking for a visionary and strategic Senior Director of Product Marketing to lead the positioning, narrative, and go-to-market strategy for our suite of customer engagement solutions. In this leadership role, you ll be at the heart of our product growth engine bridging Product, Sales, Marketing, and Customer Success to deliver compelling messaging, drive product-market fit, and enable high-impact launches. You will lead a high-performing team responsible for crafting differentiated messaging, enabling field success, delivering competitive intelligence, and influencing both the market and the product roadmap. This is an exceptional opportunity for a marketing leader who thrives at the intersection of storytelling, strategy, and execution in a fast-paced, global SaaS environment. Key Responsibilities Product Positioning & Messaging Define and evolve a compelling product narrative aligned with our company s mission and vision. Create differentiated messaging and value propositions tailored for enterprise buyers across verticals (BFSI, eCommerce, OTT, Telecom, etc.). Ensure consistency and clarity across all customer touchpoints website, campaigns, sales collateral, PR, and analyst interactions. Go-to-Market Strategy (GTM) Own the end-to-end GTM strategy for product launches and key initiatives in collaboration with Product, Sales, and Customer Success. Establish GTM metrics, orchestrate cross-functional execution, and iterate based on feedback and performance. Competitive & Market Intelligence Lead market research and competitive analysis to inform positioning, product development, and sales strategies. Develop battle cards, market landscapes, win/loss analysis, and actionable insights to strengthen GTM execution. Sales & Field Enablement Partner closely with Sales to develop impactful sales tools including decks, demos, messaging frameworks, and objection handling content. Design and lead training programs for Sales, BDRs, and channel partners to ensure message alignment and field readiness. Customer & Market Insights Drive customer advocacy initiatives case studies, testimonials, reviews, and reference programs. Facilitate customer advisory boards, surveys, and interviews to uncover needs, validate direction, and capture market trends. Translate insights into strategic recommendations for Product and Marketing. Analyst & Influencer Relations Build and nurture relationships with key industry analysts (e.g., Gartner, Forrester, G2). Manage strategic briefings and secure positioning in relevant industry reports and rankings. Must-Have Qualifications 12+ years of experience in B2B enterprise software marketing, with significant leadership in product marketing. Proven success in launching and scaling enterprise-grade SaaS products. Deep domain expertise in customer engagement, marketing tech, or adjacent SaaS categories. Strong storytelling and messaging skills with executive-level communication and presence. Analytical and data-driven mindset with the ability to translate insights into strategy. Experience building and leading global product marketing teams. MBA from a Tier-1 business school or equivalent leadership experience. Preferred Qualifications Experience working with analyst relations and influencing market perception. Background in hypergrowth, venture-backed SaaS companies is a plus. Familiarity with product-led growth (PLG) and account-based marketing (ABM) strategies. Be part of a patent-backed product portfolio with 11 proprietary technologies delivering real innovation in customer engagement. Play a key role in shaping the future of mobile-first engagement platforms reaching 3+ billion devices and processing 30+ billion events daily. Thrive in a culture of ownership, curiosity, and growth, with global impact. Enjoy comprehensive Full-Spectrum Benefits, support programs, and a work environment designed to help you succeed and grow. Qualification : MBA from a Tier-1 business school or equivalent leadership experience

Job Title: Manager Social Media & Community Engagement Location: Mumbai Department: Digital Marketing Type: Full-Time About the Role We re looking for a creative, data-driven, and proactive Social Media & Community Engagement Manager to own and grow CleverTap s B2B social presence, starting with LinkedIn. In this role, you ll shape our brand voice, drive meaningful engagement, and transform social content into tangible business results. You ll lead strategy, execution, and experimentation across social platforms while building thriving communities and elevating our brand as a thought leader in customer engagement. This is a unique opportunity for someone who s passionate about building influence, driving growth, and turning digital conversations into pipeline impact. Key Responsibilities Social Media Strategy & Execution Own and execute CleverTap s organic and paid social strategy, with a primary focus on LinkedIn (brand and leadership profiles). Create and schedule engaging, high-impact content that reflects brand personality and business goals. Maintain a consistent and compelling brand voice across all social channels. Content Creation & Collaboration Write clear, engaging copy tailored to platform best practices. Collaborate with internal teams, writers, designers, and agencies to produce visual, written, and video content. Trend-jack timely topics and industry conversations to increase brand visibility and relevance. Community Building & Engagement Cultivate a strong B2B community through interactive content, AMAs, webinars, user groups, and discussions. Monitor brand sentiment and proactively manage community feedback and reputation. Partner with thought leaders, influencers, and brand advocates to amplify reach and credibility. Campaign & Growth Management Plan and execute goal-oriented campaigns that drive leads, awareness, and engagement. Test different content types, CTAs, and formats to maximize performance and ROI. Expand into secondary channels (YouTube, Reddit) after establishing LinkedIn success. Analytics, Reporting & Optimization Define KPIs and track social media performance using tools like Sprout, Hootsuite, LinkedIn Ads Manager, and Google Analytics. Analyze campaign performance to generate actionable insights and recommendations. Report outcomes monthly, quarterly, and annually, highlighting growth, engagement, and pipeline contribution. Cross-Functional Collaboration Align social initiatives with broader marketing, product, and brand campaigns. Support launches, events, and announcements with timely, engaging social content. Must-Have Qualifications 6 8 years of experience managing B2B social media and community efforts, with a proven LinkedIn success track record. Bachelor's degree in Marketing, Communications, Journalism, or a related field. Exceptional English writing, editing, and communication skills. Demonstrated ability to grow followers and engagement organically. Hands-on experience with social media platforms, scheduling tools, and analytics dashboards. Experience generating marketing pipeline or demo requests via social. Strong project management and organizational skills. Creative mindset with an eye for design, tone, and storytelling. Comfortable analyzing metrics like CTR, engagement rates, conversions, and reach. Good-to-Have Qualifications Experience working in high-growth startups or managing global social media campaigns. Knowledge of complementary digital channels (SEO, email, events, paid media). Familiarity with influencer programs or brand ambassador initiatives. Understanding of secondary platforms like Reddit, YouTube, and emerging social channels. MBA or advanced degree in Marketing or Communications. Measures of Success LinkedIn Growth: Increase in followers, impressions, and meaningful engagement. Community Engagement: Growth in advocacy, user interactions, and sentiment. Brand Visibility: Improved thought leadership presence and reach. Influencer Impact: Successful partnerships with measurable brand and business outcomes. Pipeline Contribution: Leads and conversions influenced by social campaigns. Operational Excellence: Efficient planning, content delivery, and reporting. Reporting To: Director, Digital Marketing Work on a patent-backed platform with 11 industry innovations at its core. Help scale a product that reaches 3+ billion devices and processes over 30 billion daily events. Be part of a team that champions growth, curiosity, and innovation. Thrive in a dynamic, collaborative environment where your work directly fuels global brand success.

Experience: 4 6 years of content writing experience, preferably in the e-commerce or textile industry Education: Graduate/Postgraduate Location: Mumbai Job Description: We are seeking an experienced Content Writer to join our team and create engaging, SEO-optimized content for our textile e-commerce and corporate websites. You will work closely with marketing, product, and design teams to develop articles, product descriptions, blogs, and other digital content that reflects our brand s voice and enhances the customer experience. Key Responsibilities: Write clear, concise, and engaging product descriptions, category pages, and blogs related to textiles, fabrics, and fashion. Develop SEO-friendly content to improve website traffic and search engine rankings. Conduct thorough research on textile trends, materials, and industry news to produce informative and relevant articles. Collaborate with design and product teams to ensure content aligns with visual aesthetics and product offerings. Maintain brand voice consistency across all written content. Create content for promotional emails, social media, and other marketing materials. Proofread and edit content to ensure accuracy and high-quality standards. Monitor and analyze content performance to optimize future strategies. Requirements: Proven experience as a content writer, preferably in the e-commerce or textile industry. Strong understanding of SEO best practices and keyword optimization. Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to write clear, engaging content that resonates with a diverse domestic and global audience. Knowledge or interest in textiles, fabrics, and fashion trends is a plus. Proficiency with content management systems (CMS) and basic HTML. Ability to work independently and manage multiple tasks within deadlines. Strong communication and collaboration skills with cross-functional teams. Preferred Skills: Experience with e-commerce platforms like Shopify, WooCommerce, or Magento. Basic knowledge of digital marketing tools (e.g., Google Analytics, SEMrush, etc.). Familiarity with content management tools (e.g., WordPress, Grammarly). Qualification : Graduate/Postgraduate

Manager - Sales Force Effectiveness (SFE) Location: Mumbai Group Company: RPG Life Sciences About the Role The Sr. Manager - SFE is responsible for driving operational excellence through data-driven insights, automation, and digital tools. This business-critical role ensures real-time KPI analysis, aligns sales activities with corporate goals, and mentors the team to enhance productivity across the organization. Key Responsibilities Strategy, Analytics & Benchmarking Align sales efforts with business objectives, including segmentation, targeting, and call planning. Monitor KPIs to evaluate sales team effectiveness and provide recommendations for improvement. Create MIS reports and dashboards for senior leadership and the PMT to ensure real-time visibility. Prepare IPM audit reports with competitor analysis and ensure EI for all brands exceeds 100% monthly. Provide market reflection summaries and insights on new product introductions. Automation, CRM & Data Quality Manage and optimize CRM platforms to support sales processes and improve productivity. Automate workflows such as call logging, sample tracking, and reporting. Oversee the integration of SFA tools with ERP and BI systems while maintaining data integrity. Train field sales teams on CRM system adoption and lead the optimization of SFA tools. Collaborate with vendors for UI/UX improvements to enhance user experience. Operations & People Leadership Optimize Travel Allowance (TA) and Daily Allowance (DA) submissions to drive a "0-deduction" culture. Provide insights on Continuing Medical Education (CME) expenditures to improve process efficiency. Mentor the SFE team on advanced tools like Excel, Power BI, and Power Query. Work with marketing, IT, and commercial teams to ensure data-driven decision-making. Address operational challenges through hands-on support and team guidance. Skills & Competencies Advanced Analytics: Proficiency in Power BI, Excel (Advanced), and Power Query. SFA Expertise: Mastery of Sales Force Automation platforms and CRM data integration. Leadership: Proven ability to coach teams and drive digital transformation. Analytical Depth: Expertise in KPI tracking, market trend interpretation, and root cause analysis. Qualifications & Experience Education: Bachelor's or Master s degree in Business, Data Analytics, or a related field. Experience: Minimum 15 years in Sales Operations, SFE, or MIS, ideally in pharma or FMCG. Track Record: Proven experience in automation, dashboarding, and team leadership. Success Metrics Timely delivery of accurate dashboards with actionable leadership insights. Measured increase in sales productivity via automation and data visibility. Reduced travel-related expenses and optimized CME processes. Development of a high-performing, continuously learning SFE team. Qualification : Bachelor's or Masters degree in Business, Data Analytics, or a related field

Job Title: GTM OOH Analyst Function: Information Technology Location: Mumbai Reports to: ICD IT Director Employment Type: Full-time About the Role This is a critical role in Unilever India s IT function, acting as the Business Partner (BP) to multiple domains Customer Operations, Finance, HR, Factory & Commercial Experience. You will manage local IT operations, champion strategic digital initiatives, and ensure seamless delivery of platforms and projects. You ll bridge business needs and global IT platforms, ensuring value creation, value protection, and operational excellence across functions. Key Responsibilities Demand & Project Management Lead end-to-end project delivery for finance, customer operations, HR, logistics, and manufacturing. Manage and prioritize demand pipelines across business functions. Collaborate with global platform owners to roll out new features and solutions locally. Stakeholder Engagement Build strong relationships with internal teams: Business Finance, HR, Customer Service, Logistics, Warehouse, Factory. Align local IT strategy with business goals. Communicate effectively with both technical and non-technical stakeholders. Platform Performance & Value Protection Ensure robust, secure, and high-performing digital operations. Manage SAP systems with a focus on FI/CO modules and taxation compliance. Identify opportunities to improve operational efficiency through technology. Vendor & Risk Management Liaise with external vendors to ensure SLAs and rate card compliance. Drive vendor selection, contract negotiation, and performance evaluation. Develop mitigation strategies for technology-related risks. Continuous Improvement Identify and implement technology innovations and improvements. Monitor industry trends to recommend future-ready IT solutions. Ensure regular audits, quality checks, and platform optimization. Qualifications & Experience Education: Bachelor's in IT, Computer Science, Business, or related field. MBA is a plus. Experience: 5+ years in an IT project management/business partner role, preferably in FMCG, manufacturing, or logistics-heavy industries. SAP Expertise: Strong understanding of SAP FI/CO, including taxation functionality. Proven experience in managing cross-functional IT projects across diverse teams. Technical Skills Project Management Tools (Jira, MS Project, etc.) SAP FI/CO functional knowledge IT Infrastructure & Digital Platform familiarity Risk Assessment & Mitigation Data Analysis & Reporting Cybersecurity & IT Compliance Soft Skills & Leadership Competencies Strong leadership and stakeholder management Excellent communication (verbal and written) Collaboration across multicultural teams Problem-solving and decision-making Ownership mindset with a passion for performance Agility and adaptability in fast-changing environments Customer-first thinking with empathy Unilever Leadership Behaviors Passion for High Performance Ownership mindset with data-driven decision-making. Personal Mastery High personal standards, resilience, and focus on well-being. Consumer Love Actively seeks to improve end-user and consumer experiences. Purpose & Service Leadership rooted in humility and service to others. Agility Embraces continuous learning and innovation. Qualification : Bachelor's in IT, Computer Science, Business, or related field. MBA is a plus

Job Title: Creative Content Developer Location: Mumbai Role Overview: We are looking for a dynamic Creative Content Developer to craft compelling and innovative content for our websites and applications. If you have a passion for writing and a flair for creativity, this role offers a fantastic opportunity to contribute to our digital presence and collaborate with a vibrant team. Key Responsibilities: Generate fresh ideas and develop engaging content tailored for our websites and digital platforms. Create effective and creative web content that enhances user experience and drives engagement. Write well-researched articles for submissions to various platforms. Produce captivating blog posts on diverse topics. Collaborate closely with team members to brainstorm and develop new content strategies. Qualifications & Skills: Exceptional command of the English language with strong writing skills. Ability to research and write confidently on a wide range of subjects. A creative mindset with a passion for storytelling. Fresh graduates with excellent English writing abilities are encouraged to apply.

Position: Senior Manager Marketing (FRP) Department: Sales and Marketing Location: Mumbai Role Overview: We are looking for a seasoned Senior Manager Marketing to lead the marketing and sales efforts for FRP products such as coils, sheets, and foils. The role involves strategizing business growth, expanding market presence, and driving revenue across multiple sectors including automotive, electrical, packaging, and building & construction. Key Responsibilities: Develop and execute comprehensive marketing and sales strategies for FRP products. Identify and pursue new business opportunities, market segments, and customer bases across diverse industries. Build and nurture strong relationships with OEMs, industrial clients, distributors, and export customers. Conduct detailed market analysis, competitor benchmarking, pricing strategy formulation, and demand forecasting. Lead business development activities in both domestic and export markets. Collaborate with production, quality, R&D, and supply chain teams to ensure product quality, customer satisfaction, and timely deliveries. Drive marketing campaigns, participate in industry trade shows, and boost brand visibility. Monitor sales performance against targets, KPIs, and profitability metrics, making data-driven adjustments as needed. Prepare commercial proposals, negotiate contracts, and oversee timely collections. Provide strategic inputs to product development, packaging innovations, and incorporate market feedback for continuous improvement. Qualifications & Skills: Bachelor s degree in Engineering (preferably Metallurgy, Mechanical, or Industrial Engineering). MBA in Marketing or related discipline. Proven experience in marketing and sales within the FRP or related manufacturing sectors. Strong analytical, negotiation, and communication skills. Ability to lead cross-functional teams and manage multiple stakeholder relationships effectively. Qualification : Bachelors degree in Engineering (preferably Metallurgy, Mechanical, or Industrial Engineering).

Job Title: Digital Marketing Apprentice Location: Mumbai, India Company: Blenheim Chalcot Type: Full-Time | Apprenticeship Level: Entry-Level / Freshers Welcome The Role: We are seeking a creative and proactive Digital Marketing Apprentice to join the Blenheim Chalcot portfolio team in Mumbai. In this role, you ll gain hands-on experience in brand building, digital experimentation, and content execution across our fast-scaling, GenAI-enabled ventures. You ll work closely with marketing, design, and product teams while learning real-world applications of digital marketing in a venture building environment. Key Responsibilities: Draft and schedule posts for various social media platforms. Monitor and report on key performance metrics (likes, engagement, reach). Research trends, competitors, and generate content ideas. Support execution of email marketing and content marketing campaigns. Create basic visuals using Canva or Adobe Express. Collaborate with cross-functional teams (marketing, product, design). Assist in event promotion, webinars, and online community engagement. Learn and support usage of marketing tools like HubSpot. About You: You are a highly curious, adaptable individual who enjoys creativity and experimentation in digital spaces. You re keen to learn fast, collaborate often, and contribute early. Must-Have Skills: Excellent written and verbal communication. Strong grasp of social media platforms (LinkedIn, Instagram, X, etc.). Creative mindset with attention to detail. Highly proactive, self-starter with a growth mindset. Comfort using design tools (e.g., Canva, Adobe Express). Good comprehension and ability to incorporate feedback. Nice-to-Haves: Prior internship, academic projects, or coursework in marketing. Basic video editing or interest in multimedia content. Familiarity with email platforms, CRMs, or automation tools. This apprenticeship is ideal if you're: Exploring a career in marketing, content, or digital strategy. Looking to learn in a real-world environment with expert mentorship. Excited to contribute to fast-growing ventures backed by a world-class venture builder. What We Offer: Be part of the World s Leading Digital Venture Builder. Early ownership and mentorship from experienced professionals. Learn how GenAI is transforming marketing and digital business. A fun, open, and collaborative work culture (we own the Rajasthan Royals IPL team!). 24 days of annual leave + 10 public holidays. Private medical insurance for you and your immediate family. Life insurance coverage. About Blenheim Chalcot: Blenheim Chalcot is one of the world s leading digital venture builders. For over 26 years, we ve built disruptive businesses in FinTech, EdTech, HealthTech, GovTech, Media, and Sport. We empower visionaries to build the future with technology, strategy, talent, and capital. Blenheim Chalcot India, launched in 2014, plays a pivotal role in our global success driving innovation, supporting ventures, and delivering scalable growth solutions. Diversity & Inclusion: At Blenheim Chalcot, we celebrate differences and create space for everyone to thrive. We are committed to building a workplace that values diversity, encourages growth, and champions innovation at every level. Start your digital marketing career with real impact. Apply now.