Audience Segmentation Jobs in Bengaluru

140 Jobs Found

ST

Product Marketing Specialist

Secpod Technologies

3-5 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Product Marketing Specialist Experience: 3 5 Years | Location: Bangalore | Employment Type: Full-Time About SecPod SecPod is a pioneering cybersecurity technology company dedicated to a prevention-first approach. Our core portfolio, the Saner Platform, provides a comprehensive suite of solutions that protects endpoints, servers, networks, and cloud infrastructure by combining security intelligence with automation. About the Role We are looking for a Product Marketing Specialist to craft compelling narratives, sharpen product positioning, and drive adoption. You will create high-impact content across websites, blogs, ebooks, and social media to communicate product value and influence buying decisions. Key Responsibilities Content Creation: Develop and manage marketing assets including blogs, web pages, ebooks, email campaigns, and sales collateral. SEO & Optimization: Optimize content for SEO to improve organic visibility and refine content to increase engagement across channels. Go-to-Market (GTM) Strategy: Collaborate with Sales, Product, and Partner teams to develop demand-generation and GTM campaigns. Messaging & Positioning: Build compelling product stories and positioning that highlight differentiation and resonate with buyer personas. Performance Analytics: Track and analyze content performance metrics to measure effectiveness and drive improvement. Qualifications & Experience Education: MBA in Marketing or Bachelor s degree in Engineering. Professional Background: 3 5 years of experience in content writing, product marketing, or B2B SaaS marketing. Domain Expertise: Preferred experience in cybersecurity or enterprise technology. Skill Set: Strong understanding of audience targeting, content-driven demand generation, and exceptional storytelling skills. What You ll Gain Hands-on experience shaping product marketing strategy and messaging. Deep exposure to enterprise cybersecurity products and global security trends. A clear growth path toward becoming a high-impact marketing leader. Qualification : MBA in Marketing or Bachelors degree in Engineering

marketing Product marketing Specialist Product specialist Marketing specialist
FW

Social Media Executive (Graphics & Video Specialist)

Fracktal Works

1-3 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Position: Social Media Executive (Graphics & Video Specialist) Location: Bengaluru Employment Type: Full-Time Job Overview We are seeking a highly creative and results-driven Social Media Executive to serve as the voice and visual face of Fracktal across all digital channels. This role combines strategic social media management with hands-on content creation, with a strong focus on producing compelling **graphics and high-quality video content** for a technical and industrial audience. Key Responsibilities Content Creation & Production (Primary Focus on Graphics & Video) Plan, script, shoot, and edit **original video content** for platforms like YouTube, Instagram Reels, and LinkedIn (including product demos, testimonials, and explainer videos). Design professional, on-brand **visual assets** such as infographics, social media posts, stories, and ads using tools like **Adobe Creative Suite or Canva**. Ensure consistent visual identity and brand voice aligned with the additive manufacturing industry. Social Media Strategy & Management Develop and implement a comprehensive social media strategy across **LinkedIn, Instagram, YouTube, and Facebook**. Maintain a dynamic **content calendar** balancing promotional, educational, and engagement-focused posts. Monitor, listen, and respond to user interactions, ensuring professional and timely **community management**. Analytics & Reporting Track, analyze, and report on **key social media metrics** (reach, engagement, traffic, conversions). Use **data-driven insights** to optimize content strategy and enhance future campaign performance. Industry Engagement Stay updated on the latest social media trends, platform updates, and advancements in **3D printing and additive manufacturing** to create relevant and engaging content. Key Skills & Requirements Experience: 1 3 years in social media management, digital marketing, or related roles. Creative Skills: Strong proficiency in **graphic design (Photoshop, Illustrator, or equivalent)** and **video editing (Premiere Pro, Final Cut Pro, or equivalent)**. Portfolio: Must provide a **portfolio** demonstrating experience in creating engaging social media graphics and video content. Technical Aptitude (Optional but Advantageous): Basic understanding of or strong interest in engineering, **3D printing**, or manufacturing technologies. Soft Skills: Excellent written and verbal communication, attention to detail, and ability to work independently in a fast-paced environment. Compliance & Safety Ensure adherence to industry regulations, company policies, and safety protocols. Maintain a clean, organized, and hazard-free work environment.

Social Media social media Executive Media executive
EX

Lead -regional Field Marketing

Exotel

6-10 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.

Lead Regional lead Field lead marketing Lead marketing
LL

Customer Lifecycle Manager

Laundryheap Limited

3-5 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Position: Customer Lifecycle Manager Location: Bengaluru Department: Marketing Job Type: Full-Time About Laundryheap: Laundryheap is a fast-growing tech start-up that is revolutionizing the laundry and dry cleaning industry. We offer fast, reliable service with a 24-hour turnaround, currently operating in 14 global markets. As we expand and grow our dynamic team, we continue to disrupt the industry and deliver exceptional service to our customers worldwide. Role Objective: We are looking for a Customer Lifecycle Manager to drive customer engagement, retention, and long-term value (LTV) in a fast-paced, global environment. This role is crucial in fostering repeat customers on the Laundryheap app and website, utilizing data-driven strategies to enhance customer engagement across various digital channels. The ideal candidate will have a deep understanding of user journeys, retention marketing, and the importance of lifecycle marketing in enhancing customer satisfaction and maximizing customer lifetime value. Your primary objective: How do we make customers place order after order on Laundryheap s app? This will involve leveraging all available resources, including data, tools, cross-functional teams, and marketing channels. Key Responsibilities: Lifecycle Campaign Design & Execution: Define, design, and deploy customer communication journeys aligned with key lifecycle stages, using customer intent signals and lifecycle triggers across multiple channels (SMS, WhatsApp, Email, Push, In-App messaging). The goal is to drive timely actions, leading to habit formation and sustained engagement. Campaign Management: Manage end-to-end campaign setup, including logic, segmentation, creative assets, QA, launch, monitoring, and ongoing optimization. Own campaign design and execution using CRM tools like Braze, defining trigger logic, target audiences, templates, and communication frequency. Performance Analysis & Optimization: Monitor and analyze campaign performance using key platform and channel-specific metrics (e.g., deliverability, conversion rate (CVR), repeat purchase rate, frequency, and LTV). Conduct A/B and multivariate tests to refine messaging, cadence, and channel mix. Localization & Global Collaboration: Ensure all campaigns are localized and relevant to different global markets, working with in-market teams to ensure accurate translations and local insights. Collaborate with Brand, Product, and Customer Research teams to meet campaign goals. Data-Driven Insights & Reporting: Translate customer data and lifecycle metrics into actionable insights for campaign improvement. Leverage data to craft targeted, insight-led campaigns that influence user behavior. Collaboration & Creativity: Work closely with designers and copywriters to create impactful templates that drive customer engagement and conversions. Coordinate with cross-functional teams to ensure a seamless customer experience. Must-Have Experience & Skills: Experience: 3 5 years of hands-on customer lifecycle management experience, preferably in E-commerce or on-demand web and app-based businesses. CRM & Tools Expertise: Proven experience working with CRM tools and content management systems like Customer.io, Braze, or similar platforms. Analytical Skills: Strong analytical skills with the ability to interpret customer data, identify behavioral patterns, and translate insights into actionable strategies. Technical Knowledge: Understanding of email deliverability, push notifications, in-app messaging, and SMS/WhatsApp performance optimization and best practices. Project Management & Organizational Skills: Excellent project management and organizational skills, with the ability to manage multiple initiatives across global markets in a fast-paced, performance-driven environment. Communication & Copywriting: Strong written communication skills with a customer-first mindset, capable of developing persuasive and engaging messaging. Growth Mindset: Comfortable working in a test-and-learn environment, always striving for optimization and efficiency to improve lifecycle outcomes. Be part of a dynamic and fast-growing team in a globally expanding company. Work on innovative projects that push the boundaries of customer engagement. Competitive compensation and benefits in a high-performance culture. Opportunities for personal and professional growth in an international business.

Customer Customer Lifecycle Manager Customer manager Lifecycle manager
MB

Audience Platform Lead

Merkle B2b

Fresher | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Audience Platform Lead Insights & Analysis Location: Bangalore Employment Type: Full-Time About the Role We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms. Key Responsibilities Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360. Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript. Build data models and define audience segments and customer journeys based on business requirements and architecture. Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation. Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems. Define and apply business rules and data transformations aligned with privacy and compliance standards. Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions. Ensure alignment with data privacy laws such as GDPR, CCPA, and others. Required Qualifications Proven experience in leading CDP-related development projects. Strong scripting experience with Python, Java, or Node.js. Hands-on experience with REST APIs, Open APIs, and tools like cURL. Proficiency in data analysis, data modeling, and data mapping. Experience working with unstructured data using formats such as JSON and Parquet. Preferred Qualifications: Familiarity with data privacy regulations including GDPR and CCPA. Experience in client-facing roles or stakeholder engagement. Working knowledge of reporting technologies and visualization tools. Experience with Big Data ETLs and cloud-based data platforms. Background in customer journey orchestration, audience activation, and segment development. Exposure to MLOps, data governance, or MarTech strategy is a plus. Work at the intersection of data, marketing, and technology. Lead cutting-edge customer data platform initiatives. Be part of a collaborative, innovative, and growth-driven environment. Make a measurable impact on customer engagement and digital transformation.

Platform Lead Full-Time Audience Strategy Audience Segmentation
KR

Performance Marketing Specialist

Kredx

3+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Performance Marketing Specialist Location: Bangalore Experience: 3-5 Years Company: KredX About KredX Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license. Our key platforms include: DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance. CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations. DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process. Role Overview We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms. Contribute to overall digital marketing strategies including campaign planning and channel mix decisions. Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS. Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness. Collaborate with content and design teams to create impactful marketing assets. Analyze campaign performance data and prepare actionable reports with insights and recommendations. Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging. Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns. Requirements 3 to 5 years of experience in paid digital marketing. Proven track record managing performance campaigns with measurable ROI. Strong analytical skills and comfort with campaign data analysis. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Strategic thinker with strong execution capabilities. Experience working in startups or fast-paced environments is a plus.

Performance marketing Performance marketing Marketing Performance Specialist
RU

Marketing Reporting Analyst

Rubrik

4+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Marketing Reporting Analyst (Night Shift 8:30 PM to 5:30 AM IST) Location: Bangalore, India Office About the Team At Rubrik, our Marketing Team is growing rapidly and plays a pivotal role in driving the company s mission to secure the world s data. We push boundaries, challenge convention, and thrive on innovative thinking. With a culture rooted in opportunity and empowerment, we bring bold ideas to life and deliver measurable impact. Join us in shaping a fresh perspective in the world of data security. Let s be unstoppable, together. About the Role This is a night shift position, supporting our global marketing initiatives and ensuring timely reporting and insights for the U.S. team. What You ll Do Data Analysis & Reporting Analyze marketing performance across digital (organic & paid), traditional channels, and campaigns. Build and maintain dashboards and performance reports using tools like Tableau and Google Sheets/Excel. Performance Measurement Partner with the Sr. Manager of Marketing Analytics to implement the performance measurement roadmap. Track and report key metrics: lead generation, conversion rates, campaign spend, marketing ROI. Insights & Optimization Identify data trends and deliver actionable insights to improve marketing strategy. Support A/B testing, multi-touch attribution, and budget monitoring efforts. Handle ad hoc reporting requests from stakeholders. Data Integrity & Collaboration Ensure high data accuracy and resolve data quality issues proactively. Collaborate with IT and Data Engineering to maintain best practices for database management. Work cross-functionally with Marketing, Sales, Data Science, and IT to align reporting practices and deliver business insights. Contribute to the development of attribution models for marketing impact assessment. What You ll Bring 4 5 years of experience in an analytical role (marketing, finance, or related field). Bachelor's degree in Finance, Accounting, Marketing Analytics, or a related discipline. Expertise in Excel and Google Sheets advanced formulas, pivot tables, and data visualization. Experience with Tableau or Power BI. Solid grasp of financial concepts and their application in marketing analysis. Familiarity with Salesforce and marketing automation platforms (e.g., Marketo, HubSpot) is a plus. Working knowledge of SQL and relational databases. Strong attention to detail and ability to manage multiple priorities and deadlines. Excellent verbal and written communication skills able to translate complex data for non-technical audiences. A growth mindset and a proactive, solutions-oriented approach to challenges. Be part of a mission-driven company at the forefront of data security. Work alongside industry innovators and contribute to a fast-scaling marketing function. Enjoy a collaborative environment where your insights directly influence business outcomes. Access growth opportunities in a company recognized by Gartner and awarded the Red Dot Design Award. About Rubrik Rubrik (NYSE: RBRK) is redefining data security with Zero Trust Data Security . We help organizations across the globe stay resilient in the face of cyberattacks, insider threats, and disruptions. Rubrik Security Cloud, powered by machine learning, secures data across hybrid and cloud environments, ensuring data integrity, availability, and rapid recovery.

marketing Reporting Marketing reporting Analyst Marketing Analyst
GL

Lead - Gtm Strategy

Glance

4+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Lead Go-To-Market (GTM) Strategy Location: Bangalore, India Company: Glance An InMobi Group Company About Glance Founded in 2019, Glance is a pioneering consumer technology company operating disruptive digital platforms including Glance, Roposo, and Nostra. Our flagship Glance Lock Screen powers over 400 million smartphones worldwide, delivering personalized content without the need for searching or downloading apps. Roposo revolutionizes live video experiences with immersive creator-led content, while Nostra stands as the largest gaming platform across India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn, and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group. At Glance, we encourage you to dream big, innovate boldly, and take ownership from day one. Work alongside highly skilled and passionate peers on mission-critical projects. Enjoy a culture that rewards autonomy, creativity, and collaboration, supported by wellness programs, tech tools, daily meals, gym access, and a family-friendly workspace welcoming your kids and pets. Role Overview As the Lead GTM Strategy, you will craft and execute monetization strategies for Glance Media offerings, serving as a Brand Solutions Specialist. You ll partner with clients to understand their business goals, challenges, and opportunities, aligning Glance s innovative media products to drive impactful marketing results. Key Responsibilities Collaborate with GTM, creative, and client solutions teams to identify mobile marketing challenges and opportunities for diverse client portfolios. Design tailored, effective solutions leveraging Glance Lock Screen Media offerings including Display, Video, Interactive Units plus Gaming and Content products, aligning with client objectives and addressing business and technical challenges. Conduct training workshops to articulate Glance Media and Content capabilities to brands and agencies. Partner closely with Sales, Marketing, and Client Services teams to ensure successful client engagements, leveraging insights and feedback loops. Develop compelling, research-driven presentations that combine data and creative storytelling. Empower Sales Managers with data-backed programs and product solutions aimed at driving business growth. Proven experience (4+ years) in content marketing, brand marketing, media planning, strategy, or digital advertising within dynamic environments. Creative, energetic self-starter with the ability to work independently and lead initiatives with minimal supervision. Proficiency in brand marketing frameworks and simplifying complex concepts into clear, actionable insights. Strong business acumen with the ability to quickly understand client needs and leverage market research effectively. Excellent communication skills both oral and written including brand storytelling and workshop facilitation. Comfortable managing projects across multiple teams, geographies, and strict timelines in a fast-paced setting. Required Qualifications 4+ years of professional experience in business solutioning, consulting, digital advertising, media planning, or pre-sales. Bachelor s degree required; MBA preferred. Location: Bangalore, India Take the lead in shaping groundbreaking GTM strategies with Glance. Apply now and join a visionary team transforming mobile consumer experiences! Qualification : Bachelors degree required; MBA preferred.

Lead Strategy Full-Time Market analysis Competitive Analysis
GL

Product Analyst - I

Glance

3+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Product Analyst - I Location: Bangalore, India Company: Glance An InMobi Group Company About Glance Founded in 2019, Glance is a consumer technology company powering disruptive digital platforms such as Glance, Roposo, and Nostra. Our flagship Glance Lock Screen is available on over 400 million smartphones globally, delivering personalized, context-aware content seamlessly. Roposo is revolutionizing live video experiences with immersive, creator-led content, while Nostra leads as the largest gaming platform in India and Southeast Asia, enabling users to discover, play, watch, learn, and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group. At Glance, we encourage you to dream big and take ownership from day one. Collaborate with talented, ambitious teams on mission-critical projects that leverage bleeding-edge technology to redefine consumer experiences. We support your growth with daily meals, gym access, training sessions, modern tech tools, and a welcoming environment for your kids and pets. Role Overview As a Product Analyst - I, you will work closely with product managers, engineers, data scientists, and content teams to analyze, interpret, and provide actionable insights from data. Your work will directly influence product features, personalization strategies, and content optimization on India s largest visual content discovery platforms including Glance and Roposo. Key Responsibilities Collaborate with cross-functional teams and external partners to drive data-informed innovation. Work with product managers to define and analyze metrics, evaluate feature adoption, and measure product performance. Support personalization efforts by working with data science and engineering teams on live feed and tab features for Roposo and Glance apps. Partner with content teams to refine content strategies and monitor performance of shows and creators. Develop frameworks and processes to enable faster and more effective data analysis. Strong analytical mindset with a bias for action and attention to detail. Comfortable working with data tools to uncover insights and support product decisions. Energetic, quick learner who thrives in a fast-paced, cross-functional, and global environment. Ability to multitask and collaborate effectively with diverse stakeholders. Skilled in creating frameworks and processes for efficient data analysis. Required Qualifications Bachelor s or Master s degree in Computer Science, Statistics, Mathematics, or a related analytical field. 3 5+ years of experience in product analytics within consumer tech or digital product environments. Proficient in SQL/BigQuery, Excel, and dashboarding tools like Tableau, Superset, or Power BI. Knowledge of R or Python is a plus. Join Glance and play a key role in shaping data-driven decisions on some of India s largest and most innovative digital platforms. Apply now to grow your career in Bangalore! Qualification : Bachelors or Masters degree in Computer Science, Statistics, Mathematics, or a related analytical field.

Analyst Product analyst I Analyst i Full-Time
AT

Email Marketing & CRM Automation Specialist

Aezion Technologies Pvt Ltd

4+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Role: Email Marketing & CRM Automation Specialist Experience Required: Minimum of 4+ years of relevant experience Location: Bangalore Notice Period: Open Preferably Immediate Joiners Employment Type: Full-Time About Aezion: Aezion is a leading technology solutions provider, specializing in custom software development, AI-driven solutions, and enterprise digital transformation. As a trusted digital engineering partner in the USA, we are committed to delivering outstanding value across all stages of the project lifecycle architecting, designing, developing, hosting, maintaining, and supporting. We are dedicated to exceeding client expectations and stand by our promise: "Get it right, or make it right." At Aezion, we view our work as more than a job; it s a ministry that reflects our core values. Our Culture: Aezion is driven by our Purpose Love others like Christ and guided by our values of Love, Dependability, Humility, Diversity, Speed, and Innovation. We believe that service defines us, and our dedicated team of 200+ employees work with passion to transform our clients into lifelong partners. Role Overview: We are looking for an Email Marketing & CRM Automation Specialist to join our team and take ownership of lead management and automation processes. You will be responsible for managing CRM software, creating automated workflows, and driving customer engagement through email campaigns. Your expertise in CRM systems, email marketing, and lead nurturing will be critical in optimizing lead conversion and ensuring effective customer communication. Key Responsibilities: CRM Management: Oversee CRM software to organize, store, and manage lead data effectively. Ensure data is up-to-date and accurate for marketing and sales teams. Email Automation & Workflows: Develop and optimize automated email workflows and sequences for lead nurturing, customer engagement, and sales funnel management. Lead Scoring & Segmentation: Implement lead scoring models to prioritize leads based on engagement and behavior, ensuring that the most promising prospects are addressed first. CRM Data Analysis: Track and analyze CRM data to monitor performance, identify trends, and suggest improvements to the marketing strategy. CRM Integration: Integrate CRM with other marketing tools and platforms to ensure smooth workflows and data sharing across systems. Lead Nurturing: Manage and optimize lead nurturing strategies in a B2B environment, ensuring consistent engagement and progression through the sales funnel. Required Skills and Experience: CRM Expertise: Proficiency in using CRM platforms such as HubSpot, Salesforce, or similar to manage lead data and drive marketing automation. Marketing Automation: Advanced skills in setting up, optimizing, and maintaining marketing automation workflows and email campaigns. Data Analysis & Segmentation: Strong experience in customer data analytics, segmentation, and reporting to ensure targeted and personalized marketing efforts. Lead Nurturing in B2B: Expertise in lead nurturing, particularly within a B2B environment, managing sales funnels, and maximizing lead conversion rates. CRM & Marketing Integration: Ability to integrate CRM systems with other marketing technologies and tools to create a seamless experience for both customers and internal teams. Email Marketing Tools: Proficiency in email marketing platforms and tools, with a focus on driving engagement and optimizing email performance. Preferred Qualifications: Experience with HubSpot CRM or other advanced marketing automation platforms. Proven track record in managing large-scale email marketing campaigns and nurturing leads in a B2B environment. Strong understanding of customer behavior, lead scoring, and email campaign optimization.

Email marketing Email Marketing CRM Marketing crm
N-

Digital Marketing Specialist

Nucot - Software Company

2+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.

Digital marketing Digital marketing Specialist Marketing specialist
AD

Senior Marketing Manager, India, Dme Digital

Adobe

10+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

About Adobe: At Adobe, we re dedicated to changing the world through digital experiences. We empower everyone from emerging artists to global brands with the tools they need to design and deliver exceptional digital experiences. We are passionate about enabling people to create beautiful, powerful images, videos, and apps, while transforming how companies engage with their customers across every screen. Our mission is to hire the best talent and foster an environment where everyone is respected and has access to equal opportunities. We believe that new ideas can come from anyone within the organization, and the next big idea could be yours! Role Overview: As part of the APAC Marketing team, you will play a senior role in driving the India DME Digital Marketing Strategy for Adobe s Creative Cloud and Document Cloud. With your expertise in B2C digital marketing, you ll lead the development, execution, and optimization of strategies that will help achieve business goals for these key products in the Indian market. You will be a data-driven marketer with a deep understanding of the India market, able to craft breakthrough marketing campaigns that inspire, drive product adoption, and build long-term customer value. As a customer-focused leader, you ll thrive in a fast-paced, matrixed organization and work closely with cross-functional teams to execute your vision. What You ll Do: Drive India Marketing Strategies: Develop and implement strategies that drive awareness, engagement, and conversion for Adobe Creative Cloud and Acrobat portfolios in the Indian market. Lead Full-Funnel Marketing Programs: Collaborate with cross-functional teams including Media, PR & Social, Lifecycle Marketing, and Adobe.com to deliver integrated marketing campaigns aligned with business goals. Champion Innovation and Creativity: Leverage audience insights and marketing analytics to continuously innovate and refine campaigns that achieve business targets and key performance indicators (KPIs). Cross-Functional Collaboration: Work closely with Product Marketing and Go-to-Market teams to ensure alignment on annual strategies and business goals. Project Management: Lead campaign launches, manage creative agencies, and coordinate with teams across the business to communicate timelines and deliverables effectively. Forecasting and Budget Management: Plan and manage the budget for marketing programs, ensuring performance is tracked and aligned with defined metrics. Business and Marketing Reviews: Play a key role in quarterly reviews, presenting the marketing narrative for India and influencing the Executive team on strategic adjustments and trade-offs. Data-Driven Insights: Use data analytics and market insights to identify opportunities for growth and optimization, continually improving the customer journey. What We re Looking For: Proven Success: A track record of delivering significant business growth through successful marketing programs. Experience: 10+ years of B2C digital marketing experience, particularly within software or technology brands, and a deep understanding of the Indian market. Analytical Skills: Strong ability to make data-driven decisions and optimize marketing strategies based on key insights. Clear Communication: Excellent communication skills with the ability to convey ideas clearly and effectively to diverse stakeholders. Strategic Thinking: Strong critical thinking abilities, with experience translating market insights into actionable strategies focused on achieving business outcomes. Campaign Management: Expertise in running full-funnel campaigns that include digital, social media, influencer marketing, and localizing global campaigns for the Indian market. Agency Collaboration: Experience working with agencies to create compelling messaging and solutions that resonate with audiences. Customer-Focused: A deep understanding of customer needs and motivations to build exceptional marketing experiences and customer journeys. Creativity & Commercial Acumen: The ability to balance creativity with a strong commercial understanding. Project Management Skills: Excellent ability to manage multiple projects in a fast-paced environment with a keen attention to detail. Influence in a Matrix Organization: Ability to navigate and influence within a matrix organization and at all levels of the company. Education: Relevant bachelor s degree required. Product Knowledge: Familiarity with Adobe products is highly desirable. Language Skills: Proficiency in spoken and written English is required; additional languages spoken in India are a plus. At Adobe, you ll be part of an exceptional team and workplace that is recognized globally for its positive environment and culture. We are committed to fostering an atmosphere where everyone has the opportunity to grow and contribute. With our unique Check-In approach to feedback, we support each other s development and success. Adobe is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based on gender, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

Senior marketing Senior marketing Manager Senior manager
JM

Performance Marketing

Jupiter Money

1-5 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

At Jupiter, we understand that money isn t just a subject it s a part of life that triggers a wide range of emotions. Our mission is to help people improve their relationship with money. As a financial services platform, we use technology to offer user-friendly products related to banking, loans, and investments. Whether it s a savings account, credit cards, investments, or payments, it s all on Jupiter. We simplify complex banking jargon, offer intelligent insights based on spending habits, and provide users with innovative tools to make sense of their finances. Our Journey So Far Founded in 2019 by Jitendra Gupta, best known for creating Citrus Pay, Jupiter was born from a simple idea: to create a modern, customer-first experience for managing money. In 2021, when we launched, we had a waitlist of 100,000 eager users, and within just 10 months, we grew to 1 million users. Today, we proudly serve 2.8 million+ happy customers. Our Insights feature automatically tracks and categorizes spending, even across external savings accounts. Our Edge CSB Bank RuPay credit card is loved for its transparent design and rewarding experience. And our No-Penalty SIP and Daily SIP at Rs 10 have made investing accessible to over 100,000 users. We embrace cutting-edge technology, data analytics, and a diverse, talented team that shares our vision of a more accessible, transparent, and inclusive financial ecosystem. Now, we re looking for passionate individuals to join us on this exciting journey. Who We're Looking For We re seeking a Performance Marketing Associate / Associate Manager to drive user acquisition and engagement through paid digital channels. If you re passionate about performance marketing, data-driven decisions, and campaign optimization, this is the role for you! Depending on experience, you will either lead execution or own the end-to-end campaign strategy. Roles and Responsibilities Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels. Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve Customer Acquisition Cost (CAC) efficiency. Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, and generate insights to improve KPIs. Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to ensure continuous campaign improvement. Collaboration: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives. Reporting & Insights: Track performance metrics, identify trends, and recommend improvements to drive growth and efficiency. What s Needed for This Role Experience: 1-3+ years of performance marketing experience (either in-house or at an agency), depending on the role level. Technical Expertise: Hands-on experience running and optimizing campaigns across Google Ads, Meta Ads, Affiliates, and Programmatic channels. Analytical Skills: Strong analytical skills with experience in tools like Google Analytics, Facebook Ads Manager, and campaign tracking platforms. Data-Driven: Ability to analyze large datasets and translate them into actionable marketing insights. Optimization Expertise: Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO). Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing. Ownership Mindset: Proactive problem-solver who takes initiative and executes efficiently. Why You Should Work With Us Ownership Mentality: We value people who take ownership of their work and see projects through to completion. Meaningful Problem Solving: We love tackling complex problems and creating intuitive experiences that delight our customers. Healthy Conflict & Commitment: We encourage healthy conflict and value individuals who can commit to decisions with confidence. Relentless Excellence: We re always striving to set higher standards and are looking for individuals who want to grow and improve in a dynamic environment. Our Process We evaluate every candidate carefully to build a team of like-minded, passionate, and ambitious individuals. Here s a general overview of our hiring process: The Intro: Our recruitment team reviews all applications to find the best fit. We assess both skills and past work to ensure a great match. Two-Way Street: Interview with the hiring manager to understand your fit for the role and expectations. Assignments may be given. Culture Matters: We assess if you align with our company culture and if it s the right environment for you. The Offer: If we believe you re the right fit, we extend an offer to bring you on board!

Performance marketing Performance marketing Full-Time Digital Advertising
CA

Brand Specialist & Digital Analytics

Cargill

2-3 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

About the Role: The Brand Specialist & Digital Analytics will be aligned with Cargill's Animal Health business (Pet) in India. In this role, you will use your marketing expertise to support the execution of brand strategies, positioning, and activations for specific brands. Your responsibilities will include assisting with brand performance, experience optimization, and enhancing the company's reputation with customers, as well as collaborating with cross-functional teams. Key Responsibilities: Brand Development: Assist in building brand equity and reputation within the pet category, ensuring alignment with the company s master brand strategy and guidelines. Positioning & Messaging: Help establish brand positioning and messaging for products and solutions. Creative Development: Support the creation of printed and digital materials, such as brochures, presentations, product packaging, and websites, to ensure alignment with brand strategy. Brand Strategy Execution: Assist in executing brand initiatives, activations, and campaigns to generate demand and support business goals. Brand Performance Analysis: Conduct basic analysis of key brand health metrics to evaluate brand performance. Innovation Support: Participate in innovation activities and ensure alignment with the brand value proposition for customers. E-commerce & Digital Initiatives: Manage e-commerce platforms and digital initiatives for the assigned portfolio. Issue Resolution: Handle basic issues under direct supervision, escalating complex matters to senior staff. Additional Duties: Perform other tasks as assigned. Qualifications: Minimum Qualifications: Bachelor s degree in a related field or equivalent experience. 2-3 years of relevant experience. Preferred Qualifications: At least 2 years of experience in brand management within the Animal Health sector (Dairy or Pet). At least 2 years of experience in managing pet category and e-commerce/digital platforms. Strong experience coordinating with cross-functional teams, such as product management. Hands-on experience preparing marketing reports. Qualification : Bachelor's degree in a related field or equivalent experience.

Brand Specialist Brand specialist Digital Analytics
ZI

Product Manager - Growth

Zolve Innovations

6-8 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Position: Product Manager Growth Location: Bengaluru Employment Type: Full-Time About Zolve Zolve is the world s first **cross-border neo-bank**, enabling migrants and global citizens to access financial products such as credit, checking accounts, insurance, and loans based on their home-country credit score. By breaking geographical barriers, Zolve empowers users to navigate the world freely, offering seamless access to financial services across countries. As we continue to expand, we are looking for a strategic Growth Product Manager to drive initiatives that scale **user acquisition, engagement, and retention**. Role Overview The Growth Product Manager will lead **product-led growth** initiatives, leveraging data, experiments, and cross-functional collaboration to scale impactful features. This role requires a strategic thinker with hands-on execution skills, capable of **optimizing product funnels**, improving retention, and driving measurable growth. Key Responsibilities Growth Strategy & Execution Define and own the growth strategy across **acquisition, engagement, and retention**. Identify and prioritize high-leverage growth opportunities using analytics, user research, and market insights. Track industry shifts, competitor moves, and emerging technologies to infuse fresh ideas. Product Optimization Design and optimize **growth levers**, including onboarding funnels, referral programs, cross-sell/upsell flows, and engagement loops. Run **A/B and multivariate experiments**, deriving insights to boost conversion, reduce churn, and scale adoption. Elevate product thinking internally through PRD reviews, assumption challenges, and growth metric refinement. Metrics & Analytics Own critical **KPIs** such as **activation, retention, DAU/MAU, LTV, and ARPU**. Turn quantitative and qualitative insights into actionable strategies to improve product performance. Cross-Functional Leadership Collaborate with engineering, design, marketing, and executive teams to align growth initiatives with company objectives. Communicate effectively, presenting **data-driven business cases** and influencing stakeholders across levels. Qualifications Education: Bachelor s or Master s degree in Marketing, Business Administration, or related field. Certifications in Google Ads, Facebook Blueprint, or similar are a plus. Experience: **6 8 years of Product Management experience** with a strong growth focus, ideally in **fintech, consumer tech, or data-driven startups**. Proven track record of launching, scaling, and optimizing products with measurable growth outcomes. Hands-on experience with **A/B testing and analytics tools (SQL, Mixpanel, Amplitude, GA, etc.)**. Strong understanding of fintech business models, growth metrics, and regulatory dynamics. Skills & Competencies: Exceptional **problem-solving, prioritization, and execution skills**. Ability to influence and align cross-functional teams, from engineers to executives. Excellent communication skills, with the ability to craft and present compelling business cases. **Entrepreneurial mindset** with high ownership, bias for action, and comfort in fast-paced environments. Qualification : Bachelors or Masters degree in Marketing, Business Administration, or related field

Manager Product manager Growth Product growth Growth manager
ZE

Manager - Data Analytics, Credit Card Portfolios

Zeta

10+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Manager - Data Analytics, Credit Card Portfolios Location: Bangalore Employment Type: Full-time About Zeta: Zeta is a next-gen banking technology company empowering banks and fintechs to build the future of financial products. Founded in 2015 by Bhavin Turakhia and Ramki Gaddipati, Zeta s flagship platform Zeta Tachyon is a cloud-native, fully API-enabled banking stack powering issuance, processing, lending, core banking, fraud & risk, and more. Over 20 million cards have been issued globally through our platform. With 1,700+ employees across the US, EMEA, and Asia and 70%+ in R&D, Zeta is backed by SoftBank, Mastercard, and others, having raised $330M at a $2B valuation in 2025. We work with leading banks and fintechs worldwide to transform multi-million card portfolios. Role Overview: We are looking for a strategic and experienced Manager - Data Analytics to lead business intelligence and enterprise reporting for global fintech portfolios including Credit Cards, Deposits, and other financial products. This role involves managing a team of analysts, leveraging multiple data lakes and warehouses, and building a scalable, comprehensive reporting framework for diverse markets including the US, UK, and India. Key Responsibilities: Enterprise Reporting & Data Architecture: Design and maintain end-to-end reporting across the customer lifecycle: acquisition, activation, usage, delinquency, collections, retention, operations, and support. Deliver accurate analysis of key financial KPIs: revenue, profitability, credit risk, defaults, acquisition cost. Build dashboards, self-service BI tools, and automated pipelines using Apache Superset, Metabase, Tableau. Optimize data storage and reporting for scalability and cost-efficiency. Data Integration & Analytics Execution: Collaborate with vendors and internal engineering to integrate data from credit bureaus, open banking, core banking, card and payment processors, loan origination, CCaaS, and aggregators into a centralized Data Lake. Business Intelligence & Growth: Lead analytics projects to uncover user behavior, optimize acquisition channels, underwriting, and portfolio performance via segmentation, cohort, and funnel analyses. Partner with Product and Marketing teams to evaluate experiments (A/B testing) and guide roadmap decisions. Leadership: Build, mentor, and lead a high-performing team of BI analysts and data visualization experts. Data Governance: Establish and enforce data governance best practices, ensuring compliance and data security. Skills & Experience: Expert in BI tools such as Apache Superset, Metabase, Tableau; strong SQL skills. Familiarity with cloud data platforms like Snowflake, Redshift, BigQuery. Deep knowledge of credit and fintech KPIs: acquisition, credit decisioning, delinquency, repayment, charge-offs, profitability, RoA, CLTV, etc. Proven leadership experience managing analytics teams and scaling reporting infrastructures. Excellent communication skills with the ability to translate complex data into business strategies. Knowledge of data governance, privacy, and security in financial services. Qualifications: 10+ years in Business Intelligence/Analytics with 3+ years in the credit card industry. 3+ years managing teams of analysts or data professionals. Bachelor s degree in Computer Science, Engineering, Statistics, or a related field. Equal Opportunity: Zeta celebrates diversity and is an equal opportunity employer. We are committed to fostering an inclusive environment and encourage candidates from all backgrounds to apply. Qualification : Bachelors degree in Computer Science, Engineering, Statistics, or a related field

Manager Data Data Manager Analytics Manager analytics
AE

Marketing Manager / Deputy Manager

Ajax Engineering

8-10 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Position: Marketing Manager / Deputy Manager Type: Full Time Experience: 8 10 Years Location: Bangalore Role Purpose To lead integrated marketing efforts that drive lead generation, customer engagement, and sales enablement across digital platforms, marketing automation systems, and sales operations. This position is crucial in aligning marketing initiatives with sales productivity, ultimately boosting market share and customer reach for the organization. Key Responsibilities Market Analysis & Product Communication Conduct competitive benchmarking, market research, and customer insight gathering for the concrete equipment sector. Develop technical marketing collateral and product content in collaboration with Product Management & Engineering teams. Create newsletters, mailers, and presentations aligned with brand guidelines to support sales efforts. Sales Operations Support Partner with Sales teams to improve CRM usage, lead tracking, and pipeline visibility. Enhance customer journey mapping and conversion processes with sales and product teams. Analyze sales data for trends, opportunities, and engagement gaps. Support the design and implementation of sales enablement tools and mobile sales apps. Digital Marketing & Lead Generation Run and optimize SEO, SEM, and paid media campaigns to increase inbound leads. Manage digital presence across social media, email, and landing pages. Drive performance from platforms like IndiaMART and apply corrective actions where needed. Marketing Automation & Tools Implement and manage platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo. Automate campaigns, lead scoring, and segmentation to enhance efficiency. Track campaign performance and optimize for improved ROI. Events, Exhibitions & Campaigns Plan and execute industry event participation (e.g., EXCON, BAUMA, Concrete Show) in coordination with marketing leadership. Support product launches, roadshows, BTL activities, and customer meets. Oversee vendor coordination and logistics for successful event execution. After-Sales Marketing & Customer Engagement Partner with After-Sales and Parts teams to roll out service campaigns, loyalty programs, and feedback initiatives. Design post-sale campaigns and customer health check content to maintain engagement. Reporting & Analytics Maintain dashboards to track digital, lead conversion, and sales enablement KPIs. Ensure CRM data hygiene and provide actionable insights. Assist with marketing budgeting and monthly expense tracking. Desired Skills & Competencies Strong B2B marketing background, preferably in industrial or capital goods sectors. Proficiency in CRM platforms (Salesforce, Zoho CRM) and marketing automation tools (HubSpot, Marketo). Excellent content creation skills for technical and product marketing. Strong analytical mindset with data-driven decision-making. Effective collaboration with cross-functional teams. Experience with SEO tools, Google Analytics, and LinkedIn Campaign Manager. Educational Qualifications MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial, Capital Goods, Construction Equipment, or Automotive Components. Qualification : MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute

marketing Manager Marketing manager Deputy manager Deputy manager marketing
MF

Assistant Manager - Performance Marketing

Mpokket Financial Services Private Limited

3-6 Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.

Assistant Manager Assistant manager Manager assistant Performance
QU

Content Writer

Qualityze

8+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Content Marketing Manager (SaaS) Location: Bengaluru, India (Work From Office) Experience: 8 10 Years Employment Type: Full Time, Permanent Department: Marketing & Communication Industry: Software Product Role Category: Digital Marketing About the Role We're on the lookout for a strategic Content Marketing Manager who lives and breathes content and knows how to turn words into revenue. You'll craft compelling, high-conversion content tailored to the SaaS space from landing pages to product write-ups and everything in between. This is your opportunity to shape the voice of a growing software brand and lead our content efforts with creative flair and data-driven precision. Key Responsibilities Content Creation & Strategy Create high-quality, engaging content across web, blog, case studies, emails, product pages, and social media. Own the editorial calendar plan, brainstorm, and execute impactful content campaigns. Collaborate with product, sales, and marketing teams to align content with business objectives. Content Execution & Optimization Edit and proofread for clarity, accuracy, tone, and brand alignment. Ensure content is optimized for SEO and performance metrics like engagement, rankings, and conversions. Regularly audit and update existing content for freshness and effectiveness. Performance & Innovation Track content KPIs including organic traffic, bounce rate, time on page, and lead conversions. Explore new formats like video scripts, infographics, or interactive content to boost reach and engagement. Continuously improve messaging based on performance data and audience insights. What You Bring Technical Skills & Tools Strong understanding of SEO best practices keyword research, optimization, and performance tracking. Experience working with CMS platforms like WordPress or Joomla. Familiarity with tools like Grammarly, Hemingway, Google Analytics, Ahrefs, or SEMRush. Bonus: Basic HTML knowledge for tweaking web content. Soft Skills Excellent writing, editing, and communication skills. Strong project and time management you're used to juggling multiple content projects at once. Creative mindset with an eye for compelling storytelling in a B2B SaaS environment. Qualifications Education: UG: Any Graduate PG: Any Postgraduate (preferred but not mandatory) Perks & Benefits Competitive compensation (as per industry standards) Opportunity to lead and innovate in a fast-growing SaaS company Work alongside a creative and collaborative marketing team

Content Writer Content Writer Full-Time SEO Content Writer
HE

Senior Associate, Business Growth

Headout

2+ Years | Not Disclosed | Bengaluru, Karnataka, India | Full-time

Senior Associate, Business Growth Location: Bengaluru, India Employment Type: Full-time We re a rocketship: With $130M+ in revenue, a presence in 100+ cities, and 18 months of profitability, Headout is the fastest-growing marketplace in the travel industry. We've raised $60M+ from top-tier investors, and we're just getting started. Our mission is to be the easiest, fastest, and most delightful way to head out to a real-life experience from immersive tours to museums to live events and more. The foundation is strong, momentum is real, and the opportunity ahead is enormous. We've proven the model and built a profitable, growing business now it's time to scale. If you're looking to join a high-impact team at a critical stage of expansion, this is the moment. Our Culture We care deeply about ownership, craft, and impact. We do the best work of our careers here and have fun while doing it. We're not for everyone, but if you're a builder who loves solving hard problems, you ll feel right at home. The Role: Senior Associate, Business Growth As part of Headout s Growth Team, you'll help drive key market expansion and revenue initiatives. You ll work closely with the team responsible for boosting GMV and revenue in one or more regions analyzing performance, finding new opportunities, improving consumer experience, and executing projects from 0 1. This role is based in Bengaluru, and we're looking for candidates who are either already in the city or open to relocating. Own key business growth initiatives: Manage projects across performance optimization, funnel efficiency, conversion improvements, and more. Data-driven impact: Use data to identify bottlenecks, run A/B tests, optimize customer journeys, and uncover levers for GMV growth. Work across the stack: Collaborate with category, supply, marketing, product, and analytics teams to turn ideas into results. First-principles thinking: Tackle ambiguous problems and develop hypotheses and experiments from scratch. Strategic partnerships: Understand the supply landscape and support regional BD teams in building scalable relationships with top suppliers. Customer-centric approach: Undertake user research to identify friction points and turn insights into solutions. What You Bring 2 5 years of experience in growth, business operations, or category management in high-growth B2C environments (e.g., e-commerce, travel, hyperlocal, etc.) Strong analytical skills: You re fluent in Excel and data visualization, and you use data to back all decisions. Self-starter mindset: You thrive in high-ownership, ambiguous environments and are excited to drive projects from idea to execution. Strong communication & collaboration skills: You can clearly articulate your reasoning, coordinate across teams, and get things done. Creative problem solver: You re resourceful and unafraid to experiment and iterate rapidly. Bonus Points Experience working with SQL, Looker, or other data/BI tools Exposure to user research and experimentation (A/B testing) A passion for the travel industry and consumer experiences Join us at Headout where your work directly impacts millions of users globally, and where there s no ceiling on growth or learning.

Senior Associate Senior associate Business Senior business

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