Audience Targeting Jobs in Kolkata

Job Title: PPC Expert Location: Kolkata Job Type: Full-time Experience: 3+ years Salary: Up to INR 50,000 Notice Period: 1-2 weeks / 30 days / Immediate About Us: We are a fast-growing IT service outsourcing company specializing in web and mobile app development. Serving clients primarily in the USA and Canada, we deliver high-quality, cost-effective IT solutions. We re looking for an experienced Google AdWords Expert to lead our PPC campaigns and maximize our digital marketing impact. Key Responsibilities: Plan, create, and manage Google AdWords campaigns to drive targeted traffic and maximize ROI Conduct in-depth keyword research and continuously optimize campaigns for performance improvement Write compelling ad copy and execute A/B testing to boost click-through and conversion rates Monitor, analyze, and report on campaign metrics like CTR, CPC, conversions, and ROI Stay abreast of industry trends and competitor strategies to maintain a competitive edge Manage campaign budgets efficiently to ensure optimal spend Collaborate closely with sales and marketing teams to align PPC strategies with business goals Requirements: Proven track record managing Google AdWords campaigns, ideally in IT outsourcing or related sectors Strong understanding of SEO, SEM, and PPC principles Proficiency with Google Analytics and other web analytics tools Excellent analytical skills to interpret data and generate actionable insights Strong communication and ad copywriting skills Ability to juggle multiple campaigns and projects simultaneously Up-to-date with the latest PPC trends and best practices Preferred Qualifications: Experience managing large PPC budgets with high ROI in competitive markets (USA, Canada) Familiarity with other digital advertising platforms such as Bing Ads, Facebook Ads Google AdWords and Analytics certifications What We Offer: Competitive salary with performance-based bonuses Flexible working hours and remote work options Professional growth and development opportunities A collaborative and supportive team environment Salary : 50,000+

About the Job Qualification: MBA Experience: 4-6 years of experience in FMCG Preferred Industries: FMCG, FMCD, Manufacturing Garments, Pharmaceuticals Age: Below 32 years Male/Female: Open Reporting To: Marketing Manager CTC: Upto 15 LPA No of Vacancies: 3 Skills & Experience Creative with excellent written & oral communication skills Numerical skills and tech savvy Knowledge of branding, and brand communications Ability to work with diverse team Key Requirements The Brand Manager is a key role, where you will help to develop & implement effective brand-building strategies with a focus on developing promotional strategies for brand awareness and profitability. You will have access to confidential information, requiring absolute discretion at all times. You will also be responsible for driving team performance and getting the most out of individual contributors. You will need to be able to plan, organize and anticipate requirements well in advance. Responsible for execute plans and report on campaign results. Developing and implementing strategies to increase sales Assists in developing brand strategy, Product Launching, Promotional Activities, ATL BTL activation Ensure proper practices and procedures are being followed, and make recommendations for improvements Following market trends and presenting creative ideas Prepare, evaluate and analyze data to report on brand growth Product Knowledge including pricing, Packaging and Positioning Qualification : MBA

Job Description: Senior Tech. Content Writer Company Description Magicminds is a global technology company that specialises in custom software solutions and digital marketing services. With a team of dedicated developers and marketers, we help businesses transform their vision into tangible success. Our expertise extends to mobile and web apps, digital marketing, and emerging technologies like AI and Blockchain. As a trusted ally for startups and global enterprises, we empower our clients with cutting-edge digital solutions. Roles and Responsibilities: Create, edit, and manage high-quality technical content for diverse platforms (blogs, websites, whitepapers, manuals, etc.). Collaborate with subject matter experts to gather and validate information. Develop and maintain content style guides and standards. Ensure technical accuracy and clarity in all content. Conduct thorough research to stay updated with industry trends and technologies. Optimise content for SEO and user engagement. Mentor and guide junior writers to improve their skills and output. Skills & Experience Required: Bachelor s degree in Computer Science, Engineering, English, or related field. 5+ years of experience in technical writing or related field. Excellent written and verbal communication skills. Excellent research skills to gather information and stay up-to-date with industry trends. Strong understanding of technical concepts and the ability to explain them clearly. Familiarity with content management systems and keyword research tools. Proficiency with content management systems (CMS) and documentation tools. Experience with SEO best practices. Attention to detail and ability to work independently. Strong organisational and multitasking abilities. Experience: 5+ years (Only IT Industry) Location: Kolkata (Onsite/Remote) Qualification : Bachelors degree in Computer Science, Engineering, English, or related field.

Job Description: Market Research Executive Company Description Magicminds is a global software solutions and digital marketing services provider with headquarters in the USA and operations in India and Australia. Our team of developers and marketers collaborates to turn visions into successful mobile and web apps, digital marketing campaigns, and cutting-edge AI and Blockchain solutions. We cater to startups and enterprises worldwide, driving innovation and digital transformation. We are seeking a highly motivated and detail-oriented individual to join our team as a Market Research Executive. In this role, you will play a critical part in identifying market opportunities, gathering insights, and driving lead generation to support our sales pipeline. You will bridge the gap between market intelligence and sales outreach, ensuring a seamless flow of information and prospects for the sales team. Key Responsibilities: Conduct comprehensive research to identify target markets, industry trends, competitive landscapes, and potential opportunities. Build and maintain a database of market insights to guide strategic decision-making. Identify and profile key decision-makers and influencers within target companies. Generate and qualify leads through various outreach channels, including cold calls, emails, and social media platforms. Schedule appointments, demos, and meetings for the sales team with qualified prospects. Nurture and build relationships with prospects through personalized communication. Collaborate with the marketing team to execute targeted campaigns for lead generation. Maintain and update CRM systems with accurate and up-to-date lead and prospect information. Monitor and report on market trends, competitor activities, and emerging technologies. Qualifications and Skills: Experience: 1-3 years in market research, lead generation, sales development, or a similar role. Candidates from IT industry preferred. Required Skill Sets: Data Mining & Research, Potential Industry Identification, Data Qualification, Lead Qualification, Lead Generation, Sales Pipe Line Building, Cold Call, Business Meeting Qualification with Potential Client, Business Development Activity. Excellent research, analytical, and problem-solving skills. Strong communication and interpersonal skills, with the ability to engage prospects effectively. Proficient in using CRM tools (e.g., Salesforce, HubSpot) and research platforms (e.g., LinkedIn Sales Navigator). Ability to manage time efficiently and handle multiple tasks in a fast-paced environment. Familiarity with market research methodologies and sales development strategies.

Job Description: SEO Professional We are in search of an experienced SEO professional who can efficiently drive commercial success by undertaking the task of optimizing our social assets for search engines. The major responsibility would remain to drive more traffic and increase relevant audience reach. Substantial experience in the B2B, B2C, SAAS industry is a must-have for this profile. Key Responsibilities: Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth. Develop and implement comprehensive SEO strategies that align with client goals and drive organic traffic growth. Act as the primary point of contact for key clients, providing strategic insights and recommendations to enhance their SEO performance. Oversee the monitoring, analysis, and reporting of SEO performance metrics, ensuring continuous improvement and optimization. Stay abreast of the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain cutting-edge. Ensure all SEO deliverables meet the highest quality standards and adhere to industry best practices. Work closely with other departments, including Content, PPC, social media, and Web Development, to ensure cohesive and integrated marketing strategies. Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp. Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI). Collaborate with internal teams to create landing pages and optimize the user experience. Work closely with the content team to ensure the generation of SEO-friendly content. Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting. Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels. Requirements: Excellent communication skills (both written and verbal). Should be from IT service based industry. Proven working experience in SEO. Strong technical SEO knowledge based on Search Console & other industry tools. Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc. Sound knowledge of SEO best practices and the latest trends. Solid knowledge of website analytics tools (e.g., Google Analytics). Strong analytical skills and data-driven thinking. Experience in doing SEO for SaaS/large publications is a plus. Experience: 7+ years

DGM - Regional Retail Sales Location: Kolkata, West Bengal, India About Schneider Electric Schneider Electric is a global leader in energy management and automation, committed to reshaping industries, transforming cities, and enriching lives. With a strong presence in over 100 countries and a workforce of 160,000+ employees, we deliver innovative solutions that ensure Life Is On everywhere, for everyone, and at every moment. Role Overview We are looking for a Deputy General Manager (DGM) - Regional Retail Sales to drive the growth and expansion of our retail business in the Home and Distribution Business Unit. The ideal candidate will be responsible for managing regional sales, expanding our channel footprint, and ensuring Schneider Electric ranks among the Top 3 brands in the retail segment. This role requires strong leadership, strategic planning, and hands-on execution to drive sales growth, establish new market segments, and lead a high-performing sales team. Key Responsibilities 1. Regional Sales & Business Growth Lead regional sales efforts to drive growth in diffused retail business. Expand geographical reach, targeting Tier 2 and Tier 3 cities across India. Establish new sales channels, particularly in Home Automation and Electric Vehicles (EVs). Achieve sales and profitability targets while maintaining financial health of the region. 2. Channel & POS Expansion Develop and strengthen channel partnerships, increasing Point of Sales (POS). Drive pull-through marketing initiatives, including electrician meets, retailer meets, and distributor engagement programs. Execute POS animations and demand generation activities to enhance brand visibility and sales conversion. 3. Team Leadership & Development Build, train, motivate, and manage a high-performing sales team. Lead a direct team of 10+ sales professionals and ~20 Feet-on-Street salespeople. Foster a retail-centric mindset within the team to drive sales excellence. 4. Sales Strategy & Execution Develop and implement strategic sales plans, ensuring end-to-end execution at the last mile. Carry out multiple connect programs throughout the year to enhance customer engagement and sales. Create, execute, and manage sales schemes and incentive programs to drive performance. 5. Stakeholder & Relationship Management Drive and manage distributors, key retailers, electricians, and influencers. Establish strong relationships with key stakeholders, ensuring alignment with business objectives. Ideal Candidate Profile Qualifications & Experience Bachelor s or Master s degree in Business, Marketing, or a related field. 10+ years of experience in retail sales, channel management, or distribution leadership. Strong experience in sales strategy, market expansion, and business development. Knowledge of the electrical, home automation, or energy management industry is a plus. Skills & Competencies Proven track record of leading and scaling retail businesses. Strong ability to develop and execute sales strategies for market expansion. Excellent team management and leadership skills. Ability to analyze market trends and implement data-driven decision-making. Financial acumen to manage sales budgets and ensure profitability. Excellent communication and stakeholder management skills. At Schneider Electric, we foster a culture of innovation, inclusion, and sustainability. We empower our employees to make an impact through automation, electrification, and digitization. If you are an impact-driven leader who thrives in a dynamic, high-growth retail environment, we invite you to be part of our journey to transform the future of energy management. Apply today and help us drive Schneider Electric to new heights in the retail segment!