Audience Targeting Jobs in Pune

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Concept Writer | Pune Job Description We are looking for a passionate, eager, and creative Concept Writer ready to contribute fresh ideas to our growing creative department. In this role, you will be responsible for producing engaging consumer advertising copy that supports branding and marketing efforts across diverse platforms. Key Responsibilities Develop original and persuasive advertising copy for promotional displays, packaging, marketing campaigns, and digital content. Collaborate with clients and internal teams to understand project goals and ensure messaging aligns with the desired brand voice and customer appeal. Provide creative input on visual elements such as colors, typography, artwork, and layout to complement written content. Review, revise, and refine concepts based on client feedback and campaign performance. Manage multiple projects simultaneously while meeting deadlines and maintaining high-quality output. Qualifications & Requirements Minimum 3 years of professional experience in concept writing, advertising, or copywriting. Strong portfolio demonstrating big ideas and well-crafted content. Proficiency in basic software tools like MS Word and content management systems. Excellent written and verbal communication skills. Ability to organize and manage multiple tasks effectively. Strong time management and creative resource management skills. Join a creative environment that values innovation and originality. Opportunity to work on diverse projects and develop your professional portfolio. Collaborate with a dynamic team of marketing and design professionals. Competitive compensation with room for growth and learning. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Advertising / Marketing / Creative Writing

Job Title: Content Writer Key Responsibilities: Develop engaging website content, including product descriptions and industry blogs, tailored for various social media platforms such as Facebook, LinkedIn, Twitter, as well as newsletters, brochures, mailers, and banners. Write and update blog posts and website content, including social media updates, and engage the target audience through thoughtful comments. Possess broad writing skills and deep knowledge in specialized areas such as Information Technology, Pharma/Health, Dental, and Electronics. Handle multiple creative projects simultaneously while maintaining focus on deadlines. Ensure all content is proofread for grammar, clarity, and accuracy before publication. Requirements: Strong writing, editing, and proofreading skills. Experience in writing web content, content management, and conducting internet research. Familiarity with social media networks and implementing social media marketing strategies. Excellent command of English, both written and verbal. Strong research skills and internet-savviness. Proficiency in MS Office (Word & Excel). Vacancy: 1 position available. Experience: 2-5 years of relevant experience. Job Type and Location: Full-time position in Pune.

Solution Architect Location: Pune Experience: 10+ Years Job Type: Full-Time Profile Summary A highly skilled and experienced Solution Architect with over a decade in the IT service industry, specializing in designing and delivering comprehensive technical solutions across diverse domains. Expert in leading complex projects and aligning technology with business goals, leveraging cutting-edge technologies such as AI, cloud computing, and software development. Proven success in collaborating with cross-functional teams to architect scalable, secure, and efficient solutions for clients across healthcare, finance, real estate, and e-commerce sectors. Key Expertise Solution Design & Architecture: Architecting end-to-end scalable, high-performance, and secure solutions aligned with business objectives. Software Development: Expertise in full-stack development with React (frontend) and Python Django (backend), delivering enterprise-grade applications. AI Integration: Implementing AI-driven solutions including Generative AI, machine learning, and predictive analytics to automate processes and enhance decision-making. Cloud Architecture: Designing and deploying cloud solutions on AWS, Azure, and Google Cloud, with deep experience in migration, infrastructure design, and DevOps. Data Management & Analytics: Leveraging data management platforms and real-time analytics for business intelligence and audience targeting. Security & Compliance: Ensuring data security and regulatory compliance (HIPAA, GDPR) in solution designs. Experience Highlights AI and Generative AI Solutions Led design and implementation of AI-powered models for content generation, predictive analytics, and real-time decision-making in healthcare and finance. Integrated AI functionalities into business applications to improve operational efficiency and user experience. Cloud Solutions Design Architected cloud infrastructures optimizing cost, security, and performance across AWS, Azure, and Google Cloud. Directed cloud migrations and implemented cloud-native services including serverless computing, container orchestration (Docker, Kubernetes), and CI/CD pipelines. Full-Stack Software Development Led teams building scalable web applications using React and Python Django. Designed microservices and REST APIs ensuring seamless integration and optimized security. Data Management & Analytics Delivered data management platforms for audience segmentation in AdTech and e-commerce. Developed real-time bidding and programmatic advertising systems integrating advanced analytics. Telemedicine & Healthcare Solutions Designed secure, compliant telemedicine platforms integrating EHR systems, ensuring HIPAA and GDPR adherence. Developed patient data management systems focusing on security and regulatory compliance. Technical Skills Languages: JavaScript, Python, HTML/CSS, SQL, TypeScript Frameworks: React, Node.js, Django, Flask AI/ML: TensorFlow, PyTorch, GPT models, Generative AI, Predictive Analytics Cloud Platforms: AWS, Azure, Google Cloud, Docker, Kubernetes Data Management: PostgreSQL, MySQL, MongoDB, Data Lakes, DMPs Security: SSL, Firewalls, IAM, Data Encryption, HIPAA, GDPR compliance DevOps: Jenkins, Git, Docker, Kubernetes, CI/CD Pipelines Soft Skills Strong leadership and collaboration with cross-functional teams. Strategic thinker balancing innovation with business objectives. Excellent client engagement and communication. Problem-solving under tight deadlines with innovative solutions. Certifications AWS Certified Solutions Architect Certified Kubernetes Administrator (CKA) Certified in Generative AI Applications Microsoft Certified: Azure Solutions Architect Expert

Job Title: Senior Marketing Manager Location: Pune, India Employment Type: Full-Time About the Role We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence. Key Responsibilities Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals. Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience. Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts. Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly. Market Expansion: Identify opportunities to reach new market segments and help expand market share. Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches. Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement. Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team. Required Skills and Qualifications Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment. Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels. Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords. CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting. Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals. Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions. Education: A BBA or MBA in Marketing or a relevant field. Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up. Collaborative and innovative environment with the chance to make a significant impact. Competitive salary and benefits package. If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields

Job Title: Content Writer Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: We are seeking a talented Content Writer for our Tech Publishing platform who can create fresh, engaging, and SEO-optimized content. You will be responsible for writing blogs, guides, news articles, and marketing copies focused on tech niches such as AI, IoT, Big Data, FinTech, and more. A passion for technology and the ability to communicate complex concepts in an accessible and enjoyable way is essential. The ideal candidate writes in US English and understands how to balance detailed technical explanations with a compelling narrative. Experience in journalistic writing or working in a publishing media company is a plus. Strong SEO knowledge and content marketing skills are also important. Additionally, you must be a fast learner and skilled researcher to handle diverse tech topics effectively. Roles and Responsibilities: Conduct thorough research on industry-related topics through online sources, interviews, and studies. Write clear, concise, and engaging marketing copies, blogs, and news articles. Proofread and edit content before publication to ensure high quality. Identify and research newsworthy topics relevant to the audience. Submit content to editors for review and approval. Collaborate with marketing and design teams to complement articles with visual elements. Optimize content using SEO best practices, including keyword integration and internal/external linking. Identify content gaps based on customer needs and recommend new topics. Maintain consistency in style, tone, fonts, and images across content. Update website content regularly as required. Requirements and Skills: Proven experience as a Marketing Content Writer with a portfolio of published articles. Strong research skills using multiple sources. Familiarity with SEO guidelines and content marketing best practices. Excellent English writing and editing skills with attention to detail. Ability to work within deadlines and manage time efficiently. Educational background in Mass Media, Journalism, Marketing, or Advertising preferred. Qualification : Educational background in Mass Media, Journalism, Marketing, or Advertising preferred.

Job Title: Content Writer Required Experience: 2+ Years Job Location: Pune (Work from Office) Educational Qualifications: A graduate degree in Communications, Marketing, English, Journalism, or a related field is preferred. Job Description: Zymr is seeking a skilled Content Writer to help drive our marketing initiatives. You will be responsible for transforming technical content into engaging narratives that connect with our audience. By finding opportunities to improve the customer journey, you will create compelling marketing materials that generate demand and build our brand presence. Key Responsibilities: Content Creation: Develop engaging, clear, and SEO-optimized content, including blogs, articles, website copy, and marketing collaterals. Support content needs for technical topics such as DevOps, AI, testing, cloud, and digital transformation. Content Support for Campaigns: Write engaging social media posts, email campaigns, and landing page copy. Collaborate with marketing teams to ensure content aligns with ongoing campaigns and is delivered on time. SEO & Best Practices: Write with SEO principles in mind, balancing keyword optimization and user experience. Understand audience personas to align content with their specific journeys and needs. Editing & Research: Research and simplify complex technical concepts for a global audience. Ensure content is error-free, well-structured, and consistent with Zymr s brand tone. Cross-team Collaboration: Work closely with designers, marketers, and subject matter experts (SMEs) to align content goals with larger campaigns and objectives. Requirements: 4+ years of experience in content writing, ideally within technology or software services. Strong command of American English and excellent storytelling skills. Familiarity with SEO principles, digital content trends, and audience-targeting strategies. Experience in writing both technical and business-oriented content. Ability to meet deadlines, multitask, and adapt to shifting priorities. Why Zymr: Join a high-growth technology services company with exciting opportunities. Make a real impact by creating content that influences global clients. Be part of a collaborative work culture with opportunities for skill enhancement and growth. Qualification : A graduate degree in Communications, Marketing, English, Journalism, or a related field is preferred.

Job Title: Social Media Manager Job Summary IVS Software is looking to expand its digital footprint and engage both new and existing audiences through compelling social media strategies. We seek a Social Media Manager who will develop and implement content strategies tailored to different social platforms, aiming to increase brand awareness and customer engagement. Objectives of the Role Increase engagement with existing audiences through high-quality content. Acquire new followers by addressing gaps in marketing content. Align the brand with emerging trends. Improve ROI through targeted messaging. Identify new channels to embed the brand. Use monitoring tools to extract valuable insights from social data. Key Responsibilities Use social media tools to craft and post content on platforms. Develop social media campaigns in collaboration with the marketing team. Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Tailor content to suit different channels and audiences. Serve as an extension of the company s brand to engage with existing customers and attract new ones. Analyze current social strategy and suggest improvements. Launch and manage new campaigns and competitions to promote the brand. Establish KPIs to assess the effectiveness of campaigns and optimize strategies accordingly. Required Skills & Qualifications Extensive knowledge of current social media platforms. Strong multitasking and problem-solving abilities. Clear, confident communication skills. Strong time management and organizational skills. Bachelor s degree in Marketing, Communications, or related field. Proven experience in managing social media platforms for brands. In-depth understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills. Ability to work independently and meet deadlines. Qualification : Bachelors degree in Marketing, Communications, or related field.

Job Title: Marketing Intern Location: Pune Experience: 1 Year Job Type: Full-Time, On-Site Job Summary: RadarSoft Technologies is seeking a highly motivated Marketing and Public Relations Intern to join our dynamic team in Pune. This is a full-time, on-site position where the intern will gain hands-on experience in various marketing and public relations activities aimed at supporting the company s growth and enhancing its visibility in the market. As a Marketing Intern, you will work closely with the marketing and PR teams, assisting in a variety of tasks ranging from content creation, social media management, and public relations strategies to event coordination and market research. This is a great opportunity for someone looking to build a career in marketing and public relations within a fast-paced, innovative company. Key Responsibilities: Content Creation: Assist in creating and managing engaging content for the company s website, social media platforms, newsletters, and promotional materials. Social Media Management: Support the social media team by planning, scheduling, and posting content across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Public Relations Support: Assist in preparing press releases, media kits, and other PR materials to enhance the company's public image and media presence. Market Research: Conduct research on market trends, competitors, and industry news to assist in developing marketing strategies. Event Coordination: Help organize and coordinate marketing events, webinars, or conferences to promote the company s products and services. Brand Promotion: Support the development and execution of campaigns that promote the RadarSoft brand and its offerings. Reporting: Assist in tracking the performance of marketing campaigns and providing regular updates and reports to the marketing team. Collaborate with Teams: Work closely with cross-functional teams including Sales, Product Development, and Design to ensure consistent messaging and branding. Skills & Qualifications: Educational Background: Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field. Experience: At least 1 year of prior experience in marketing, PR, or a related field (internships or academic projects are considered). Strong Communication Skills: Excellent written and verbal communication skills, with a creative and clear writing style. Social Media Savvy: Good understanding of social media platforms and trends, with the ability to create engaging content. Organizational Skills: Strong attention to detail, with the ability to multitask and meet deadlines in a fast-paced environment. Tech-Savvy: Familiarity with Microsoft Office tools (Word, Excel, PowerPoint) and basic graphic design tools (Canva, Adobe Suite, etc.) is a plus. Proactive and Collaborative: Strong team player with the ability to work independently, take initiative, and contribute to the company s marketing goals. What We Offer: Hands-on Experience: Gain valuable experience in both marketing and public relations while contributing to the growth of a forward-thinking technology company. Learning Opportunities: Exposure to various marketing strategies and PR activities, with the chance to develop your skills under the guidance of experienced professionals. Career Development: Opportunity to build a strong foundation for a career in marketing, communications, or public relations. Collaborative Environment: Work with a creative and supportive team in a fast-paced environment that encourages learning and growth. If you are passionate about marketing, public relations, and want to gain exposure to the tech industry, this is the perfect opportunity to launch your career! Apply now to join the RadarSoft Technologies team in Pune. Qualification : Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field.

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

About this job The Ideal Candidate should have experience in content creation. Create engaging and informative content for websites, blogs, social media, and marketing materials. Research industry trends and topics to produce high-quality articles, whitepapers, and case studies. Responsibilities Collaborate with cross-functional teams, including marketing, design, and product teams, to brainstorm ideas, develop content concepts, and execute integrated campaigns. Stay updated on industry trends, best practices, and emerging technologies in video production and content creation to continuously improve content quality and effectiveness. Analyze video performance metrics, including views, engagement, and retention rates, and use insights to optimize content strategies and improve campaign effectiveness. Manage content calendar and deadlines to ensure timely delivery of video content assets and align with marketing campaigns and initiatives. Skills Requirement Excellent storytelling and visual communication skills with the ability to create compelling narratives through video content. Strong organizational and time management skills with the ability to manage multiple projects and deadlines effectively. Creative thinker with a passion for creating visually stunning and engaging content. Strong communication and collaboration skills with the ability to work cross-functionally in a fast-paced environment. Qualification BA in Mass Communication & Journalism Qualification : BA in Mass Communication & Journalism

about the role The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce. key responsibilities Online Promotion using social media Build a community around our online assets Use SEO to increase the reach of our online collateral including our website Set-up a CRM system to track prospects and growing online networks Identify potential strategic partners Enhance our online Brand YouTube Channel creation and marketing of exclusive content Devising strategies to drive online traffic to the company website Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs Strong online network with the ability to nurture an online community Should be able to independently use page-layout and image-editing programs An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc. Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs Google Adwords/Analytics certification will be an added advantage preferred qualifications MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does! 3-8 years of experience in Mass Communication, Creative disciplines & Advertising Excellent people management skills Experience in managing and grooming fresh talent The position will be based at Pune, US experience preferred Qualification : MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

Role Sr. Executive, Content & Communications This role exists to execute strategic content initiatives that align with Anchanto s goals. We are seeking a seasoned professional with expertise in content writing, distribution, and operations, combined with a deep understanding of communication strategies. Content is a primary pillar of Anchanto s strategy, and we aim to build a unique voice. The ideal candidate is a skilled writer with a marketer s mindset, capable of executing campaigns using our existing content bank while providing precise inputs for the content calendar. Key Responsibilities Content Creation Write, edit, and oversee high-quality copy for channels like social media, emails, newsletters, campaigns, podcasts, and webinars. Communications Management Develop and execute communication strategies to enhance stakeholder engagement. Manage the company s communication calendar, ensuring message consistency across departments. Project Management Lead projects with multiple team members for smooth execution of organic content campaigns. Content Repurposing Re-purpose existing content for diverse mediums and channels. Social Media Manage and own Anchanto s social media channels, ensuring consistent calendars aligned with marketing objectives. CMS Management Own and manage Anchanto s website content ecosystem, including global and regional directories. Webinar & Events Support operational execution of webinars and events to build and nurture marketing pipeline efforts. Qualifications Education Bachelor s degree in Communications, Journalism, or related fields. Advanced degrees are a plus. Experience 4 5 years in content/communications or journalism roles, with strong writing expertise. Skills Exceptional writing, editing, and proofreading skills. Operational experience in email campaigns. Understanding of digital marketing, SEO, and social media best practices. Attributes Creative thinker with innovative content ideas. Collaborative mindset to craft compelling content. Strong organizational, leadership, and time-management skills. Ability to thrive in fast-paced environments. Qualification : Bachelors degree in Communications, Journalism, or related fields. Advanced degrees are a plus.

Job Title: Computer Vision Engineer Location: Pune Experience: 3+ years Job Overview We re looking for a passionate Computer Vision Engineer to join a fast-paced startup environment. In this role, you will research, develop, and maintain scalable computer vision and machine learning solutions that analyze video feeds from online sessions, detecting anomalies and enhancing user experience. Required Skills & Qualifications BS/MS in Computer Science or equivalent, with 3+ years of industry and/or research experience in AI, Computer Vision, Machine Learning, Image Processing, or Computer Graphics. Proficient in C/C++ and Python, with solid experience working in a Linux environment. Hands-on experience with libraries and frameworks such as OpenCV, NumPy, SciPy, Scikit-learn, etc. Ability to clearly communicate complex technical concepts to both technical and non-technical audiences. Familiarity with Git version control. Highly Desirable Expertise in image classification, segmentation, and autonomous feature learning. Strong foundation in linear algebra, optimization techniques, probability, and statistics. Experience in software architecture, API design, and seamless system integration. Background in parallel programming techniques. Practical experience with vision applications in real-world projects. Join us to innovate in the field of computer vision and help shape the future of intelligent video analysis. Apply today to be part of our dynamic team!

Position: Documentation Specialist Location: Pune Job Type: Full-Time Industry: IT Services Experience Required: 1 3 Years Position Overview We are looking for a detail-oriented and tech-savvy Documentation Specialist to join our team in Pune. In this role, you will be responsible for creating, maintaining, and updating clear and user-friendly documentation that supports the use of our products and solutions. You ll work closely with developers, testers, and product managers to ensure our documentation is accurate, accessible, and aligned with business goals. Key Responsibilities Create and maintain a variety of documentation including user manuals, API guides, troubleshooting documents, release notes, FAQs, and online help content. Collaborate with cross-functional teams (developers, testers, product managers) to gather technical content and ensure information accuracy. Translate complex technical concepts into clear, concise, and user-friendly content for both technical and non-technical audiences. Maintain consistency in tone, style, and terminology across all documentation assets. Develop supporting visual content such as diagrams, flowcharts, and presentations. Ensure documentation is updated with every product release. Follow and implement best practices for documentation usability, structure, and accessibility. Requirements Strong written, verbal, and grammatical communication skills. Familiarity with using AI tools to enhance documentation workflows. Proficiency in Google Workspace or Microsoft Office Suite. Strong proofreading and editing skills to ensure high-quality, error-free content. Ability to work independently and collaboratively with a keen eye for detail and organization. Preferred Attributes A natural storyteller who can simplify complex information. Self-motivated and results-oriented with excellent problem-solving skills. Comfortable adapting to changing priorities and managing multiple tasks simultaneously. Experience with documentation or content management tools is a plus. Benefits Comprehensive training and mentorship to accelerate your career growth. Competitive compensation package. Health insurance coverage. A collaborative, inclusive work environment that values innovation and diversity. Opportunities for continuous learning and professional development.

Head Service Operations Location: Pune Department: Product Management Product Employment Type: Full-Time About Entrata Founded in 2003 by visionary college students revolutionizing online rent payments, Entrata has grown into a global leader serving property owners, managers, and residents. Recognized with prestigious awards such as the Utah Business Fast 50, Silicon Slopes Hall of Fame (Software Company - 2022), and the Women Tech Council Shatter List, our all-encompassing software suite includes rent payments, insurance, leasing, maintenance, marketing, and communication tools reshaping property management worldwide. With a team of 2,200+ professionals across offices in Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup agility with enterprise stability. We prioritize transparent communication, diversity of thought, bold innovation, and collective excellence to create better living experiences globally. Role Overview Entrata is seeking a seasoned and motivated Head of Service Operations (Senior Director/Vice President level) to lead and scale our India-based operational teams. Reporting directly to the Managing Director of India, this role will partner closely with India and US leadership, including R&D, Implementation, Support, and Services. Your primary responsibility will be managing current shared services teams such as Utility Operations, Professional Services/Implementation, Support, and Marketing Services while strategically expanding operational capabilities within India. The focus will be on driving cost efficiency, process optimization, operational excellence, and sustainable growth. This position demands a proven leader with extensive experience managing high-performing teams, preferably in the SaaS industry or similar fast-paced environments. Key Responsibilities Operational Leadership: Set strategic direction and provide leadership for India-based operational teams aligned with global company goals and India-specific initiatives. Team Management: Lead, mentor, and develop a diverse group of operational professionals, fostering a culture of collaboration, accountability, and continuous improvement. Shared Services Growth: Plan and execute the transition of additional operational functions to India, targeting cost efficiencies, process improvements, and service-level enhancement. Operational Excellence: Implement best practices and leverage technology to improve productivity, streamline workflows, and enhance service quality. Budget & Financial Oversight: Manage the operational budget, optimize resource allocation, and ensure maximum ROI. Cross-Functional Collaboration: Partner with leadership across India and the US including R&D, Implementation, and Support to integrate operations seamlessly. Vendor & Partner Management: Oversee vendor relationships, enforce service level agreements, and control costs effectively. Performance Monitoring: Define KPIs and metrics, regularly reporting operational performance to senior leadership. Compliance & Risk Management: Ensure adherence to relevant regulations and internal policies while proactively managing operational risks. Talent Acquisition & Development: Lead hiring efforts and talent development to build a strong, scalable operations team. Minimum Qualifications Bachelor s degree in a relevant discipline. 15+ years of progressive experience in operations management. Proven success building and leading high-performing, geographically dispersed teams. Deep understanding of shared services models and operational transition experience. Strong capability managing multiple technical and operational functions aligned to corporate objectives. Excellent cross-functional collaboration skills across global teams. Advanced analytical, problem-solving, and decision-making abilities. Outstanding communication, interpersonal, and presentation skills. Experience managing operations in a global, multi-time zone environment. Familiarity with India s business environment and regulatory landscape. Preferred Qualifications MBA or other advanced degree. SaaS industry experience. Knowledge of relevant SaaS platforms and technologies. Demonstrated success in transitioning operations to cost-effective locations. Experience in vendor management and financial reporting. Expertise in operational excellence methodologies (Lean, Six Sigma, etc.). Proven track record of scaling operations in high-growth companies. In-depth understanding of compliance standards and regulatory requirements. Lead and grow a key operational hub within a leading global proptech company. Collaborate with innovative, diverse teams across multiple continents. Influence the development of scalable, efficient operational models. Access to ongoing professional growth opportunities in a dynamic environment. Qualification : Bachelors degree in a relevant discipline

Graphic Designer Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role We re looking for a talented and creative Graphic Designer to join our dynamic team at Zkraft. This role is crucial for shaping impactful visual content that supports our digital marketing and branding initiatives. You ll work on diverse projects including web design, digital campaigns, and UI/UX interfaces for clients across various industries. The ideal candidate has a strong design portfolio and a passion for creating compelling, user-focused visuals that align with strategic goals. About Zkraft Zkraft is a full-service digital marketing agency under Vertoz (NSEI: VERTOZ). We specialize in delivering end-to-end digital solutions from strategy and transformation to media planning and buying. Our proprietary platforms like Ingenious Plex, Azurite, and Qualispace power campaigns across industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government. We combine creativity, technology, and AI-driven insights to deliver measurable results and exceptional audience engagement. Key Responsibilities Create visually striking designs for digital and print platforms. Design marketing assets: social media creatives, banners, email templates, etc. Maintain brand consistency across all deliverables. Collaborate with developers, marketers, and strategy teams. Stay up-to-date with design trends and emerging technologies. Manage multiple projects and adapt to varying client requirements. Qualifications Bachelor's degree in Graphic Design, UI/UX Design, or related field. 1 3 years of professional experience in graphic design. Proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Figma for UI/UX collaboration Strong grasp of design principles: typography, color theory, and layout. Familiarity with responsive web and mobile design. Basic knowledge of HTML and CSS is a plus. Detail-oriented with strong communication and teamwork skills. Qualification : Bachelor's degree in Graphic Design, UI/UX Design, or related field

Job Title: Advisor HQL Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years Role & Responsibilities Identify, qualify, and generate leads within the assigned international market territory. Make outbound calls to prospects to generate leads and set up qualified client meetings. Create and maintain an updated list/database of prospective clients. Collaborate effectively with internal teams and client-facing teams to drive business goals. Provide accurate reporting on leads, sales forecasting, and key performance indicators (KPIs). Consistently meet and exceed monthly lead generation and sales targets. Update CRM systems regularly with the latest status of leads and appointments. Respond promptly to Requests for Information (RFIs) and follow up diligently with contacts. Candidate Profile Excellent verbal and written communication skills in English. Internet savvy with a keen interest in technology and the IT industry. Willingness to work night shifts to align with international business hours. College graduate in any discipline; preferred backgrounds include Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about joining a growing company and building a career in IT sales. Minimum of 6 months experience in B2B outbound calling targeting international markets. Qualification : College graduate in any discipline; preferred backgrounds include Engineering, Computer Applications, Business Administration, or Marketing.