Automation Marketing Jobs in Bengaluru
786 Jobs Found
Product Marketing Specialist
Secpod Technologies
Product Marketing Specialist Experience: 3 5 Years | Location: Bangalore | Employment Type: Full-Time About SecPod SecPod is a pioneering cybersecurity technology company dedicated to a prevention-first approach. Our core portfolio, the Saner Platform, provides a comprehensive suite of solutions that protects endpoints, servers, networks, and cloud infrastructure by combining security intelligence with automation. About the Role We are looking for a Product Marketing Specialist to craft compelling narratives, sharpen product positioning, and drive adoption. You will create high-impact content across websites, blogs, ebooks, and social media to communicate product value and influence buying decisions. Key Responsibilities Content Creation: Develop and manage marketing assets including blogs, web pages, ebooks, email campaigns, and sales collateral. SEO & Optimization: Optimize content for SEO to improve organic visibility and refine content to increase engagement across channels. Go-to-Market (GTM) Strategy: Collaborate with Sales, Product, and Partner teams to develop demand-generation and GTM campaigns. Messaging & Positioning: Build compelling product stories and positioning that highlight differentiation and resonate with buyer personas. Performance Analytics: Track and analyze content performance metrics to measure effectiveness and drive improvement. Qualifications & Experience Education: MBA in Marketing or Bachelor s degree in Engineering. Professional Background: 3 5 years of experience in content writing, product marketing, or B2B SaaS marketing. Domain Expertise: Preferred experience in cybersecurity or enterprise technology. Skill Set: Strong understanding of audience targeting, content-driven demand generation, and exceptional storytelling skills. What You ll Gain Hands-on experience shaping product marketing strategy and messaging. Deep exposure to enterprise cybersecurity products and global security trends. A clear growth path toward becoming a high-impact marketing leader. Qualification : MBA in Marketing or Bachelors degree in Engineering
Lead -regional Field Marketing
Exotel
Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.
Customer Lifecycle Manager
Laundryheap Limited
Position: Customer Lifecycle Manager Location: Bengaluru Department: Marketing Job Type: Full-Time About Laundryheap: Laundryheap is a fast-growing tech start-up that is revolutionizing the laundry and dry cleaning industry. We offer fast, reliable service with a 24-hour turnaround, currently operating in 14 global markets. As we expand and grow our dynamic team, we continue to disrupt the industry and deliver exceptional service to our customers worldwide. Role Objective: We are looking for a Customer Lifecycle Manager to drive customer engagement, retention, and long-term value (LTV) in a fast-paced, global environment. This role is crucial in fostering repeat customers on the Laundryheap app and website, utilizing data-driven strategies to enhance customer engagement across various digital channels. The ideal candidate will have a deep understanding of user journeys, retention marketing, and the importance of lifecycle marketing in enhancing customer satisfaction and maximizing customer lifetime value. Your primary objective: How do we make customers place order after order on Laundryheap s app? This will involve leveraging all available resources, including data, tools, cross-functional teams, and marketing channels. Key Responsibilities: Lifecycle Campaign Design & Execution: Define, design, and deploy customer communication journeys aligned with key lifecycle stages, using customer intent signals and lifecycle triggers across multiple channels (SMS, WhatsApp, Email, Push, In-App messaging). The goal is to drive timely actions, leading to habit formation and sustained engagement. Campaign Management: Manage end-to-end campaign setup, including logic, segmentation, creative assets, QA, launch, monitoring, and ongoing optimization. Own campaign design and execution using CRM tools like Braze, defining trigger logic, target audiences, templates, and communication frequency. Performance Analysis & Optimization: Monitor and analyze campaign performance using key platform and channel-specific metrics (e.g., deliverability, conversion rate (CVR), repeat purchase rate, frequency, and LTV). Conduct A/B and multivariate tests to refine messaging, cadence, and channel mix. Localization & Global Collaboration: Ensure all campaigns are localized and relevant to different global markets, working with in-market teams to ensure accurate translations and local insights. Collaborate with Brand, Product, and Customer Research teams to meet campaign goals. Data-Driven Insights & Reporting: Translate customer data and lifecycle metrics into actionable insights for campaign improvement. Leverage data to craft targeted, insight-led campaigns that influence user behavior. Collaboration & Creativity: Work closely with designers and copywriters to create impactful templates that drive customer engagement and conversions. Coordinate with cross-functional teams to ensure a seamless customer experience. Must-Have Experience & Skills: Experience: 3 5 years of hands-on customer lifecycle management experience, preferably in E-commerce or on-demand web and app-based businesses. CRM & Tools Expertise: Proven experience working with CRM tools and content management systems like Customer.io, Braze, or similar platforms. Analytical Skills: Strong analytical skills with the ability to interpret customer data, identify behavioral patterns, and translate insights into actionable strategies. Technical Knowledge: Understanding of email deliverability, push notifications, in-app messaging, and SMS/WhatsApp performance optimization and best practices. Project Management & Organizational Skills: Excellent project management and organizational skills, with the ability to manage multiple initiatives across global markets in a fast-paced, performance-driven environment. Communication & Copywriting: Strong written communication skills with a customer-first mindset, capable of developing persuasive and engaging messaging. Growth Mindset: Comfortable working in a test-and-learn environment, always striving for optimization and efficiency to improve lifecycle outcomes. Be part of a dynamic and fast-growing team in a globally expanding company. Work on innovative projects that push the boundaries of customer engagement. Competitive compensation and benefits in a high-performance culture. Opportunities for personal and professional growth in an international business.
Engineering Manager, Go-to-market Technology - Salesforces
Okta
Engineering Manager, Go-To-Market Technology Salesforce Location: Bengaluru Department: Business Technology Experience: 5+ Years in People & Project Leadership Employment Type: Full-Time About Okta Okta is The World s Identity Company. We empower everyone to securely use any technology, on any device or app, anywhere. With our flexible, neutral platforms Okta Platform and Auth0 Platform we place identity at the core of business growth and security. We value diverse perspectives, experiences, and learning mindsets. You don t need to tick every box we re looking for team players who make us better with their unique insights. The Opportunity We are seeking a dynamic and experienced Engineering Manager to lead a high-performing team within our Go-To-Market (GTM) Technology group. This team builds enterprise-grade technology solutions that support Okta s sales, CPQ, and customer support systems powering growth, operational excellence, and internal engineering velocity. This is a hands-on leadership role where you ll mentor top talent, guide delivery across Salesforce and other SaaS/PaaS platforms, and collaborate cross-functionally to align technology with business priorities. You will play a pivotal role in shaping how technology drives Okta s internal transformation. Key Responsibilities People & Team Leadership Hire, mentor, and retain exceptional engineering and product talent. Cultivate a high-performance, feedback-rich, and growth-oriented culture. Manage a team of analysts and engineers delivering GTM technology solutions. Domain & Project Ownership Provide guidance and decision-making grounded in GTM domain knowledge (Sales, CPQ, Customer Support). Lead medium-to-large projects from concept to delivery, meeting timeline, scope, budget, and quality goals. Drive strategic prioritization of innovation vs. KTLO (Keep The Lights On) activities. Agile & Execution Excellence Champion Agile best practices, backlog health, sprint planning, and delivery tracking. Collaborate with Product Managers and Delivery Leads for sprint execution and release planning. Act as a hands-on Delivery Lead on critical projects when needed. Business Alignment & Stakeholder Management Build trusted relationships with business partners to align technology delivery with evolving business needs. Present project status, risks, and solutions to leadership with clarity and transparency. Constantly evaluate and improve operational processes and tooling for scalability. Qualifications & Skills Must-Have Bachelor s degree in Computer Science or related technical field. 5+ years managing software engineering or cross-functional technology teams. Proven leadership in GTM domains: Sales, CPQ, and Customer Support. Strong experience with enterprise SaaS/PaaS platforms like Salesforce, Workday, NetSuite, Anaplan, Xactly, or Boomi. Deep understanding of business value streams: Campaign-to-Opportunity, Opportunity-to-Order, Order-to-Cash, etc. Track record of success leading Agile software delivery teams. Exceptional stakeholder communication and executive presentation skills. Strong coaching and mentorship experience to develop talent at all levels. Leadership at Okta At Okta, we define leadership by action, not title. We live by 5 core leadership competencies: Build Effective Teams: Leverage diverse talent to solve complex problems. Demonstrate Self-Awareness: Embrace feedback and personal growth. Develop Talent: Grow individuals for both their careers and the business. Drive Results: Deliver consistent, impactful outcomes. Think Strategically: Anticipate trends and craft visionary strategies. Make an Impact: Shape the future of enterprise identity and GTM operations. Lead with Purpose: Build high-impact teams and technology that scale globally. Grow with Us: Continuous learning, coaching, and career development opportunities. Inclusive Culture: Work in a company that values authenticity, innovation, and collaboration. Join Okta and help redefine how identity powers the modern enterprise. Qualification : Bachelors degree in Computer Science or related technical field
Marketing Manager / Deputy Manager
Ajax Engineering
Position: Marketing Manager / Deputy Manager Type: Full Time Experience: 8 10 Years Location: Bangalore Role Purpose To lead integrated marketing efforts that drive lead generation, customer engagement, and sales enablement across digital platforms, marketing automation systems, and sales operations. This position is crucial in aligning marketing initiatives with sales productivity, ultimately boosting market share and customer reach for the organization. Key Responsibilities Market Analysis & Product Communication Conduct competitive benchmarking, market research, and customer insight gathering for the concrete equipment sector. Develop technical marketing collateral and product content in collaboration with Product Management & Engineering teams. Create newsletters, mailers, and presentations aligned with brand guidelines to support sales efforts. Sales Operations Support Partner with Sales teams to improve CRM usage, lead tracking, and pipeline visibility. Enhance customer journey mapping and conversion processes with sales and product teams. Analyze sales data for trends, opportunities, and engagement gaps. Support the design and implementation of sales enablement tools and mobile sales apps. Digital Marketing & Lead Generation Run and optimize SEO, SEM, and paid media campaigns to increase inbound leads. Manage digital presence across social media, email, and landing pages. Drive performance from platforms like IndiaMART and apply corrective actions where needed. Marketing Automation & Tools Implement and manage platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo. Automate campaigns, lead scoring, and segmentation to enhance efficiency. Track campaign performance and optimize for improved ROI. Events, Exhibitions & Campaigns Plan and execute industry event participation (e.g., EXCON, BAUMA, Concrete Show) in coordination with marketing leadership. Support product launches, roadshows, BTL activities, and customer meets. Oversee vendor coordination and logistics for successful event execution. After-Sales Marketing & Customer Engagement Partner with After-Sales and Parts teams to roll out service campaigns, loyalty programs, and feedback initiatives. Design post-sale campaigns and customer health check content to maintain engagement. Reporting & Analytics Maintain dashboards to track digital, lead conversion, and sales enablement KPIs. Ensure CRM data hygiene and provide actionable insights. Assist with marketing budgeting and monthly expense tracking. Desired Skills & Competencies Strong B2B marketing background, preferably in industrial or capital goods sectors. Proficiency in CRM platforms (Salesforce, Zoho CRM) and marketing automation tools (HubSpot, Marketo). Excellent content creation skills for technical and product marketing. Strong analytical mindset with data-driven decision-making. Effective collaboration with cross-functional teams. Experience with SEO tools, Google Analytics, and LinkedIn Campaign Manager. Educational Qualifications MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial, Capital Goods, Construction Equipment, or Automotive Components. Qualification : MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute
Manager - Marketing
Larsen & Toubro (l&t)
Job Title: Manager Marketing Location: Bengaluru Experience Required: 6 to 10 years Minimum Qualification: MBA (Marketing/Strategy) B.Tech or M.Tech (Electronics preferred) Key Skills Business Development Marketing Communications Competitive & Market Analysis Strategic Planning B2B Marketing Digital Marketing & Lead Generation Budget & Project Management Marketing Automation Tools Job Summary We are seeking a dynamic and strategic Marketing Manager with 6 10 years of experience, preferably in the industrial electronics or EMS (Electronics Manufacturing Services) sector. The ideal candidate will lead marketing initiatives, manage cross-functional collaboration, and support business growth through market insights, effective campaigns, and customer engagement. Key Responsibilities Drive customer relationship management with strong communication and interpersonal skills. Develop and execute business and marketing strategies aligned with organizational goals. Conduct in-depth market research and competitive analysis to guide decision-making. Plan, implement, and track targeted marketing campaigns to generate quality leads. Manage marketing budgets and ensure cost-effective execution. Oversee digital marketing efforts and work closely with the sales team to align messaging. Manage multiple projects simultaneously while meeting tight deadlines. Utilize marketing automation tools to improve efficiency and reporting. Collaborate with value chain functions including TLS, SCG, QC, and PMG to align marketing efforts. Provide support in contract and project management where required. Preferred Experience Experience in the EMS industry or industrial electronics domain. Strong exposure to B2B sales and marketing strategies. Familiarity with project or contract management processes. Hands-on experience with marketing automation platforms and CRM tools. Qualification : B.Tech or M.Tech (Electronics preferred)
Assistant Manager - Performance Marketing
Mpokket Financial Services Private Limited
Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.
Team Leader- Marketing
Bajaj Capital
Position: Team Leader Marketing Location: Bangalore Department: IPC Marketing Function: Business Development Entity: Bajaj Capital Insurance Broking Ltd. Number of Positions: 1 Company Overview Bajaj Capital Insurance Broking Limited (BCIBL) is a licensed insurance broker (License No. 241, Code CB042/02), registered under the Companies Act, 1956. Since its inception in 2004, BCIBL has been a trusted name in the insurance broking industry, serving over 600,000 clients nationwide. The company offers a comprehensive portfolio of both life and general insurance products, backed by regulatory compliance and a customer-first approach. Role Summary We are looking for a proactive and results-driven Team Leader Marketing to manage on-ground data collection operations and ensure effective lead generation through field teams. The ideal candidate will have team management skills and be comfortable working in a target-oriented environment. Key Responsibilities Supervise and coordinate all data collection and lead generation activities Ensure achievement of daily/weekly targets by data surveyors Maintain high-quality lead databases for tele-calling and follow-up teams Ensure manpower availability and scheduling for consistent field operations Compile, review, and submit MIS reports to the Head Office on time Motivate and guide team members to optimize performance and efficiency Qualifications & Requirements Minimum Qualification: 12th pass (+2 and above) Strong verbal communication skills, with fluency in Kannada (mandatory) Ability to lead field teams and ensure execution of on-ground marketing activities Basic understanding of data entry, MIS reporting, and lead management Prior experience in field marketing or survey coordination is a plus Lead a high-energy field team at one of India's most reputable insurance brokers Gain valuable leadership experience in on-ground marketing and data operations Contribute to the company s growth by playing a key role in lead generation and market outreach
Associate Marketing
Jindal Aluminium
Position: Associate Marketing Department: Marketing Extension Location: Bengaluru Role Overview: We are looking for a diligent Associate Marketing professional to manage vendor registrations, monitor government tenders, coordinate with the marketing team on stock and payments, and ensure smooth documentation and follow-up processes. Key Responsibilities: Manage the entire vendor registration process with various vendors. Track announcements of tenders by government organizations and agencies relevant to our products. Prepare and submit tenders to government sector customers accurately and timely. Monitor daily stock levels and coordinate with the marketing team to expedite dispatch of materials that have been in stock for over 7 days. Follow up with marketing team members to finalize comments on NDA drafts issued by customers. Maintain organized files of all important and relevant documents. Follow up on payment collections (receivables) with the marketing team to ensure timely receipt. Circulate monthly statements on overdue payments and receivables to the marketing team, regularly following up to ensure payments are collected within deadlines. Monitor payments related to dispatches made with cash discounts under special approvals, ensuring timely collections. Coordinate with the marketing team to recover overdue interest payments from customers. Qualifications: Bachelor s or Master s degree in Commerce (B.Com./M.Com.) or equivalent qualification. Strong organizational and communication skills. Detail-oriented with good follow-up and coordination abilities. Ability to work collaboratively with cross-functional teams. Qualification : Bachelors or Masters degree in Commerce (B.Com./M.Com.) or equivalent qualification.
Business Technology Data Engineer
Samsara Inc
Position: Business Technology Data Engineer Location: Bengaluru, India (Hybrid 3 days onsite) Company: Samsara Technologies India Pvt. Ltd. About Samsara Samsara (NYSE: IOT) is a leader in the Connected Operations Cloud, enabling businesses across industries like transportation, logistics, manufacturing, and field services to harness IoT data for safety, efficiency, and sustainability improvements. Samsara helps organizations digitize physical operations at scale, improving outcomes that impact global infrastructure. Role Overview Samsara is seeking a Business Technology Data Engineer to join its Data & Analytics team within the Business Technology division. In this role, you will design, build, and optimize end-to-end data pipelines and infrastructure for various business-critical systems across CRM, marketing, support, and product platforms. You'll collaborate with teams across the company to build reliable and scalable data solutions that power reporting, automation, and analytics. This hybrid role requires working 3 days per week from the Bengaluru office and 2 days remotely, with working hours aligned to India Standard Time (IST). Key Responsibilities Data Engineering & Platform Development Design and maintain ETL/ELT pipelines that integrate and transform data across business systems. Build scalable data infrastructure to support advanced analytics and real-time reporting needs. Write Python and SQL scripts for data ingestion, transformation, and validation. Data Integration & Enablement Work with diverse data sources: CRM, product telemetry, marketing automation, support ticketing, and order flow systems. Develop and support data lake and data warehouse solutions using Snowflake, Redshift, Databricks, or BigQuery. Ensure interoperability between applications and data layers. Performance & Quality Monitor and optimize pipeline performance, implement observability and alerting. Improve data quality, lineage, and governance across systems. Partner with internal stakeholders (e.g., Sales Ops, Marketing Ops, Analytics) to deliver reliable data products. Minimum Qualifications Bachelor s degree in Computer Science, Data Engineering, or related field. 5+ years of professional experience in data engineering. 3+ years experience building and maintaining end-to-end pipelines in a modern data stack. Strong in SQL and Python. Hands-on experience with: ETL tools: Fivetran, dbt Cloud: AWS (preferred), GCP, or Azure Databases: MySQL, PostgreSQL, Oracle, or similar Data Warehouses: Snowflake, Redshift, BigQuery, Databricks Preferred Qualifications Familiarity with API-based ingestion, serverless architecture (Lambda, API Gateway, SQS, etc.). Experience with monitoring tools (DataDog, CloudWatch, Splunk). Comfortable engaging stakeholders to translate business needs into data solutions. Proficiency in Docker, Kubernetes, or AWS Fargate is a plus. Qualification : Bachelors degree in Computer Science, Data Engineering, or related field
Audience Platform Lead
Merkle B2b
Job Title: Audience Platform Lead Insights & Analysis Location: Bangalore Employment Type: Full-Time About the Role We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms. Key Responsibilities Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360. Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript. Build data models and define audience segments and customer journeys based on business requirements and architecture. Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation. Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems. Define and apply business rules and data transformations aligned with privacy and compliance standards. Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions. Ensure alignment with data privacy laws such as GDPR, CCPA, and others. Required Qualifications Proven experience in leading CDP-related development projects. Strong scripting experience with Python, Java, or Node.js. Hands-on experience with REST APIs, Open APIs, and tools like cURL. Proficiency in data analysis, data modeling, and data mapping. Experience working with unstructured data using formats such as JSON and Parquet. Preferred Qualifications: Familiarity with data privacy regulations including GDPR and CCPA. Experience in client-facing roles or stakeholder engagement. Working knowledge of reporting technologies and visualization tools. Experience with Big Data ETLs and cloud-based data platforms. Background in customer journey orchestration, audience activation, and segment development. Exposure to MLOps, data governance, or MarTech strategy is a plus. Work at the intersection of data, marketing, and technology. Lead cutting-edge customer data platform initiatives. Be part of a collaborative, innovative, and growth-driven environment. Make a measurable impact on customer engagement and digital transformation.
Digital Marketing Executive
Team Vunet Systems
Digital Marketing Executive Location: Bengaluru, India Experience: 3 - 5 Years Job Type: Full-time About VuNet VuNet pioneers Business Journey Observability using Big Data and Machine Learning to revolutionize digital experiences in financial services. Monitoring over 28 billion transactions monthly and impacting 300 million users, VuNet powers major banks across India and MEA. Role Overview: Digital Marketing Executive You will develop and manage online marketing campaigns to boost brand visibility, drive website traffic, and generate leads via SEO, social media, email marketing, and paid ads. Your work will significantly impact VuNet s growth and market presence. Key Responsibilities Execute email marketing campaigns and nurture sequences using HubSpot or similar tools Create and edit engaging marketing content for social media, newsletters, landing pages, and collateral Support multi-channel campaigns and optimize performance continuously Manage and update social media channels including LinkedIn, YouTube, and Twitter Analyze campaign performance and lead metrics to improve outcomes Basic knowledge of On-Page, Affiliate, and Technical SEO is a plus What You Bring 2-3 years experience in B2B marketing, preferably in tech or SaaS Hands-on experience with marketing automation tools like HubSpot, Zoho, or Mailchimp Strong written communication skills for content creation Comfortable with analytics tools and performance dashboards Collaborative mindset with excellent multitasking skills 100% health insurance covering you and dependents Mental wellness and 1:1 counseling support Culture fostering innovation, growth, and ownership Inclusive and transparent workplace environment Access to new Gen AI and integrated technology workspace Career development with training programs to enhance skills
Marketing & Content Associate
Goavega Software India
Job Title: Marketing & Content Associate | 6-12 Months Experience | Social Media, Content Creation | Bangalore, India Location: Bangalore, Karnataka, India About the Role: We re looking for a passionate Marketing & Content Associate to join our dynamic team in Bangalore. If you love crafting compelling stories, managing social media, and shaping brand voices, this role offers you ownership, variety, and real impact. You ll work closely with leadership and cross-functional teams to bring our brand to life across channels from social media posts to website content and podcasts. Key Responsibilities: Social Media Management: Plan, write, and publish engaging posts across LinkedIn, Twitter, and Instagram Content Creation: Produce short-form and long-form content including blog posts, taglines, website copy, and podcast blurbs Website Management: Coordinate with teams to make minor updates on our WordPress website Podcast Support: Assist in planning, scripting, and promoting podcast episodes Presentation Design: Create visually appealing decks for both internal and external use using tools like Canva or Figma Marketing Coordination: Support marketing campaigns, events, newsletters, and brainstorming sessions Analytics & Optimization: Track performance metrics, analyze what works, and continually improve marketing efforts Collaborate closely with leadership and contribute creative ideas that translate into real campaigns Requirements: 6 to 12 months of experience in marketing, content writing, or communications (internships count!) Excellent writing and storytelling skills with strong attention to grammar and detail Comfortable using or eager to learn tools like Canva, WordPress, PowerPoint, and Figma A social media native who understands platform trends and audience engagement High-energy self-starter with a curious mind and passion for learning Ability to thrive in a fast-paced, evolving environment Education: Bachelor s or Master s degree in Marketing, Communications, Journalism, or related field Desirable Skills: Experience with marketing analytics and data-driven learning Open Positions: 1 Be part of a vibrant team where your ideas make a difference Gain hands-on experience across multiple marketing channels Grow your skills and career with a company that values creativity and innovation Qualification : Bachelors or Masters degree in Marketing, Communications, Journalism, or related field
Performance Marketing Specialist
Kredx
Performance Marketing Specialist Location: Bangalore Experience: 3-5 Years Company: KredX About KredX Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license. Our key platforms include: DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance. CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations. DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process. Role Overview We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms. Contribute to overall digital marketing strategies including campaign planning and channel mix decisions. Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS. Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness. Collaborate with content and design teams to create impactful marketing assets. Analyze campaign performance data and prepare actionable reports with insights and recommendations. Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging. Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns. Requirements 3 to 5 years of experience in paid digital marketing. Proven track record managing performance campaigns with measurable ROI. Strong analytical skills and comfort with campaign data analysis. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Strategic thinker with strong execution capabilities. Experience working in startups or fast-paced environments is a plus.
Marketing Reporting Analyst
Rubrik
Marketing Reporting Analyst (Night Shift 8:30 PM to 5:30 AM IST) Location: Bangalore, India Office About the Team At Rubrik, our Marketing Team is growing rapidly and plays a pivotal role in driving the company s mission to secure the world s data. We push boundaries, challenge convention, and thrive on innovative thinking. With a culture rooted in opportunity and empowerment, we bring bold ideas to life and deliver measurable impact. Join us in shaping a fresh perspective in the world of data security. Let s be unstoppable, together. About the Role This is a night shift position, supporting our global marketing initiatives and ensuring timely reporting and insights for the U.S. team. What You ll Do Data Analysis & Reporting Analyze marketing performance across digital (organic & paid), traditional channels, and campaigns. Build and maintain dashboards and performance reports using tools like Tableau and Google Sheets/Excel. Performance Measurement Partner with the Sr. Manager of Marketing Analytics to implement the performance measurement roadmap. Track and report key metrics: lead generation, conversion rates, campaign spend, marketing ROI. Insights & Optimization Identify data trends and deliver actionable insights to improve marketing strategy. Support A/B testing, multi-touch attribution, and budget monitoring efforts. Handle ad hoc reporting requests from stakeholders. Data Integrity & Collaboration Ensure high data accuracy and resolve data quality issues proactively. Collaborate with IT and Data Engineering to maintain best practices for database management. Work cross-functionally with Marketing, Sales, Data Science, and IT to align reporting practices and deliver business insights. Contribute to the development of attribution models for marketing impact assessment. What You ll Bring 4 5 years of experience in an analytical role (marketing, finance, or related field). Bachelor's degree in Finance, Accounting, Marketing Analytics, or a related discipline. Expertise in Excel and Google Sheets advanced formulas, pivot tables, and data visualization. Experience with Tableau or Power BI. Solid grasp of financial concepts and their application in marketing analysis. Familiarity with Salesforce and marketing automation platforms (e.g., Marketo, HubSpot) is a plus. Working knowledge of SQL and relational databases. Strong attention to detail and ability to manage multiple priorities and deadlines. Excellent verbal and written communication skills able to translate complex data for non-technical audiences. A growth mindset and a proactive, solutions-oriented approach to challenges. Be part of a mission-driven company at the forefront of data security. Work alongside industry innovators and contribute to a fast-scaling marketing function. Enjoy a collaborative environment where your insights directly influence business outcomes. Access growth opportunities in a company recognized by Gartner and awarded the Red Dot Design Award. About Rubrik Rubrik (NYSE: RBRK) is redefining data security with Zero Trust Data Security . We help organizations across the globe stay resilient in the face of cyberattacks, insider threats, and disruptions. Rubrik Security Cloud, powered by machine learning, secures data across hybrid and cloud environments, ensuring data integrity, availability, and rapid recovery.
Product Marketing Manager
Danaher Corporation
Job Title: Product Marketing Manager Equipment Services (EQS) Location: Bengaluru, India Reports To: EQS Global Product Marketing Director About the Role: We are seeking a Product Marketing Manager to join our Equipment Services (EQS) Marketing team. In this role, you will develop and execute strategic marketing initiatives aimed at driving growth for the OptiRun Services Parts and Upgrades Portfolio. This position will be based in Bengaluru, India, and will report directly to the EQS Global Product Marketing Director. Key Responsibilities: Marketing Strategy: Develop and execute a comprehensive annual marketing growth plan for spare parts and upgrades, with a strong emphasis on eCommerce expansion within the EQS business unit. Campaign Management: Design and implement omnichannel awareness and lead generation campaigns to drive lead funnel growth and conversions. Content & Sales Enablement: Collaborate with product management, sales teams, creative agencies, and Marcom to develop persona-driven content, including sales tools, case studies, and digital assets that align with the buyer's journey. Cross-Functional Collaboration: Align with product management, sales, and regional marketing teams to ensure accurate tracking of installed base data and market visibility. Act as the subject matter expert for services e-commerce and service NPIs, and lead Problem-Solving Projects (PSPs) to enhance performance. Market Insights & Competitive Analysis: Collect customer insights (VOC), monitor industry trends, and analyze the competitive landscape to continuously refine marketing strategies and adjust product positioning. Who You Are: Education: Bachelor s degree in Marketing, Business, or a related field (MBA is preferred). Experience: 5+ years of experience in marketing, service product management, or marketing communications, with a strong understanding of service offerings (such as contracts, qualifications, operator training, spare parts, remote monitoring, and eCommerce catalog expansion). Proven Expertise: Demonstrated experience in building and executing lead generation, awareness campaigns, and developing content aligned with the buyer's journey. Project Management: Strong experience managing marketing projects (eCommerce catalog, NPIs, customer VOC, etc.) and driving results across multiple teams. Effective Communication: Ability to communicate clearly and effectively with stakeholders at all levels within the organization. Preferred Qualifications: Familiarity with Danaher Business Tools (DBS), including Transformative Marketing, Launch Excellence, Strategic Segmentation, and PSP. Prior experience with ServiceMax, Salesforce, and Google Analytics. A collaborative and results-driven mindset with the ability to work cross-functionally to achieve marketing goals. Qualification : Bachelors degree in Marketing, Business, or a related field (MBA is preferred).
Email Marketing & CRM Automation Specialist
Aezion Technologies Pvt Ltd
Role: Email Marketing & CRM Automation Specialist Experience Required: Minimum of 4+ years of relevant experience Location: Bangalore Notice Period: Open Preferably Immediate Joiners Employment Type: Full-Time About Aezion: Aezion is a leading technology solutions provider, specializing in custom software development, AI-driven solutions, and enterprise digital transformation. As a trusted digital engineering partner in the USA, we are committed to delivering outstanding value across all stages of the project lifecycle architecting, designing, developing, hosting, maintaining, and supporting. We are dedicated to exceeding client expectations and stand by our promise: "Get it right, or make it right." At Aezion, we view our work as more than a job; it s a ministry that reflects our core values. Our Culture: Aezion is driven by our Purpose Love others like Christ and guided by our values of Love, Dependability, Humility, Diversity, Speed, and Innovation. We believe that service defines us, and our dedicated team of 200+ employees work with passion to transform our clients into lifelong partners. Role Overview: We are looking for an Email Marketing & CRM Automation Specialist to join our team and take ownership of lead management and automation processes. You will be responsible for managing CRM software, creating automated workflows, and driving customer engagement through email campaigns. Your expertise in CRM systems, email marketing, and lead nurturing will be critical in optimizing lead conversion and ensuring effective customer communication. Key Responsibilities: CRM Management: Oversee CRM software to organize, store, and manage lead data effectively. Ensure data is up-to-date and accurate for marketing and sales teams. Email Automation & Workflows: Develop and optimize automated email workflows and sequences for lead nurturing, customer engagement, and sales funnel management. Lead Scoring & Segmentation: Implement lead scoring models to prioritize leads based on engagement and behavior, ensuring that the most promising prospects are addressed first. CRM Data Analysis: Track and analyze CRM data to monitor performance, identify trends, and suggest improvements to the marketing strategy. CRM Integration: Integrate CRM with other marketing tools and platforms to ensure smooth workflows and data sharing across systems. Lead Nurturing: Manage and optimize lead nurturing strategies in a B2B environment, ensuring consistent engagement and progression through the sales funnel. Required Skills and Experience: CRM Expertise: Proficiency in using CRM platforms such as HubSpot, Salesforce, or similar to manage lead data and drive marketing automation. Marketing Automation: Advanced skills in setting up, optimizing, and maintaining marketing automation workflows and email campaigns. Data Analysis & Segmentation: Strong experience in customer data analytics, segmentation, and reporting to ensure targeted and personalized marketing efforts. Lead Nurturing in B2B: Expertise in lead nurturing, particularly within a B2B environment, managing sales funnels, and maximizing lead conversion rates. CRM & Marketing Integration: Ability to integrate CRM systems with other marketing technologies and tools to create a seamless experience for both customers and internal teams. Email Marketing Tools: Proficiency in email marketing platforms and tools, with a focus on driving engagement and optimizing email performance. Preferred Qualifications: Experience with HubSpot CRM or other advanced marketing automation platforms. Proven track record in managing large-scale email marketing campaigns and nurturing leads in a B2B environment. Strong understanding of customer behavior, lead scoring, and email campaign optimization.
Digital Marketing Specialist
Nucot - Software Company
Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.
Digital Marketer
Locus
Job Title: Digital Marketer Location: Bangalore (On-site; full-time) About Locus: At Locus, we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform. Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers. Join us at Locus and be part of a team shaping the future of global logistics. Job Overview: About the Role We re transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence. Key Responsibilities: Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels. Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics. Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels. Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives. Qualifications: 5 7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns. Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies. Proven ability to develop and execute strategies that balance creativity with data-driven decision making. Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments. Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization. Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.
Group Product Manager, Marketing Genai
Intuit
Company Overview At Intuit, we're empowering prosperity for people and communities worldwide. With products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, we serve over 100 million customers globally. Our mission is simple: help everyone prosper financially. We never stop innovating, constantly finding new ways to support individuals and businesses on their financial journey. Job Title: Group Product Manager - GenAI for Marketing As part of Intuit's Go-To-Market Technology team, you ll be at the forefront of revolutionizing how we utilize Generative AI (GenAI) capabilities to transform marketing. As a Group Product Manager, you ll spearhead the development and execution of our product strategy, driving the integration of cutting-edge technologies to empower marketing teams across Intuit. This is your chance to be part of a dynamic, fast-paced environment and lead impactful innovation at scale. Responsibilities: Drive High-Performance Product Management Lead the product strategy and execution, setting ambitious goals and fostering a culture of excellence and results. Inspire your team and stakeholders with a clear vision, and regularly refine the product roadmap to accelerate use case maturity and deliver value. Collaborate Across Teams and Stakeholders Build a broad network within the organization, ensuring seamless communication and alignment across departments. Actively remove friction points, driving decision-making velocity and ensuring swift execution. Champion Innovation and Prioritization Lead the charge for boundaryless collaboration and prioritization of impactful use cases, solutions, and capabilities. Ensure that products are built to scale quickly and deliver measurable impact to marketing teams. Mentor and Coach Provide guidance, mentorship, and coaching within the product management organization. Establish and propagate best practices, actively enhancing how the team works to deliver world-class results. Qualifications: Proven Product Management Expertise Extensive experience in product management, with a track record of building innovative martech capabilities using cutting-edge technologies. Led enterprise-level transformations, especially with the adoption of AI to power marketing use cases in large organizations. Strategic Leadership & Communication Exceptional leadership skills with the ability to drive change in a matrixed environment. Proven ability to synthesize customer needs and business challenges, delivering marketing solutions that meet diverse organizational needs. Deep Martech and AI Knowledge In-depth experience with martech capabilities and how AI is reshaping the marketing landscape. Expertise in leveraging data to power highly personalized digital experiences, understanding how various platforms work together to support marketing efforts. Strong Technical Fluency Deep understanding of how AI, orchestration, and owned-channel activation work together to create marketing excellence. Knowledge of AI-driven marketing analytics and how to harness those insights to deliver game-changing results for customers. Visionary Product Development Demonstrated ability to craft and champion a compelling product vision, strategy, and roadmap. Proven success in managing technically complex, platform products at scale particularly in large organizations with diverse needs. Competitive Landscape Awareness Ability to evaluate and act upon emerging tools, platforms, and technologies, staying ahead of the competition and aligning strategies to meet evolving market demands. Knowledge of the vendor landscape in the martech space and the ability to influence vendor roadmaps to meet business objectives. Leadership & Mentorship 3+ years of people management experience, with a proven track record of mentoring and developing high-performing teams. Strong interpersonal and leadership skills, with the ability to persuade, motivate, and communicate a clear vision to all levels of the organization. Preferred Qualifications: Educational Background Relevant undergraduate degree required, with an advanced degree preferred. At Intuit, we re not just building products; we re building the future of financial empowerment for people around the world. As a Group Product Manager leading the charge on GenAI-powered marketing capabilities, you ll have the opportunity to drive transformational change on a global scale. You'll collaborate with some of the brightest minds in the industry, work with cutting-edge technology, and make a lasting impact on how marketing is done in the digital age. Qualification : A high degree of curiosity and bias towards experimentation to learn quickly
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