Behavioral Targeting Jobs in Gurgaon

Position: Email Marketing Specialist Location: Gurugram Experience: 2 7 Years Qualification: Any Graduate or higher Working Days: 5 days/week Shift: Day shift, 9 hours Job Overview: We are seeking a highly skilled and creative Email Marketing Specialist to manage and execute targeted email campaigns that drive customer engagement and support business growth. The ideal candidate will be proficient in crafting effective marketing strategies, executing high-performance email campaigns, and analyzing campaign performance to maximize ROI. Key Responsibilities: Plan, develop, and execute effective email marketing campaigns focused on audience engagement and lead generation. Manage end-to-end email deployment, including mass/broadcast email campaigns, segmentation, and personalization. Execute IP warm-up processes and maintain sender reputation. Identify and grow the email subscriber list through strategic targeting and lead generation initiatives. Create engaging and customized email templates using HTML and CSS. Utilize tools like Canva to design flyers and promotional content for email campaigns. Perform list segmentation based on demographics, behaviors, and campaign goals. Track and analyze key performance indicators (open rates, click-through rates, conversions) and optimize campaigns accordingly. Monitor domain health; manage blacklisting/delisting processes as required. Contribute to the development of broader marketing strategies including competitor analysis, customer segmentation, and remarketing tactics. Assist in formulating sales and customer engagement strategies based on market insights. Ensure alignment of email campaigns with overall digital marketing objectives. Key Skills & Requirements: Proficiency in HTML and CSS for designing responsive and visually appealing email templates. Expertise in creating flyers and creatives using tools like Canva. Advanced knowledge of Microsoft Excel for MIS reporting, pivot tables, and data analysis. Hands-on experience with email marketing tools and platforms (e.g., Mailchimp, SendGrid, Zoho Campaigns, etc.). Understanding of IP warming, domain health, and spam management. Strong analytical skills with a results-driven mindset. Basic understanding of SEO and digital marketing concepts. Excellent communication, organization, and time management skills. Qualification : Any Graduate and above

Position: Digital Ad Sales Location: Gurgaon Experience: 1 7 years Industry: Digital Media / AdTech / SaaS Employment Type: Full-Time Role Overview: We are looking for a dynamic and driven professional to join our Digital Ad Sales team. The ideal candidate will have experience in publisher acquisition, digital media monetization, or SaaS sales, with a strong understanding of digital ad products and monetization platforms. You'll be responsible for growing our publisher base globally, supporting monetization efforts, and playing a key role in shaping our product offerings. Key Responsibilities: Identify, onboard, and build strong relationships with digital publishers and content owners globally. Pitch ad monetization and optimization services to publishers, creating a strong and sustainable sales funnel. Work closely with internal product teams to contribute to product discussions and feature development based on publisher feedback. Develop and deliver high-impact sales presentations and pitches tailored to different markets. Manage international client relationships, with flexibility to accommodate different time zones. Keep abreast of the latest trends in the digital advertising ecosystem and emerging ad technologies. Must-Have Skills & Experience: Working knowledge of Google monetization products, including AdSense, AdX, and Google Ad Manager. Strong understanding of digital advertising ecosystems especially either demand-side or supply-side operations. At least 2 years of experience in roles such as digital ad sales, publisher acquisition, or SaaS sales. Proficiency in crafting sales pitches, client proposals, and PowerPoint presentations. Excellent communication and interpersonal skills. Preferred Qualifications: B.Tech in Computer Science or a relevant field is preferred. Experience working with international clients and managing accounts across geographies. A passion for digital technology and the evolving advertising landscape. What We Offer: Opportunity to work with global publishers and cutting-edge ad technology. Fast-paced, collaborative, and high-growth work environment. Exposure to product development and international business operations. Qualification : B.Tech in Computer Science or a relevant field is preferred

Position: Content Writer Location: Gurugram Experience: 2 5 Years Qualification: Any Graduate Working Days: 5 Days per Week Working Hours: 9 Hours per Day Job Overview: We are looking for a talented and detail-oriented Content Writer to join our growing marketing team. The ideal candidate will have proven experience in creating compelling, SEO-optimized content across digital platforms. You will play a key role in driving brand awareness, customer engagement, and business growth through strategic content initiatives. Key Responsibilities: Content Creation Write, edit, and proofread high-quality content for various channels including: Blog posts, website copy, email newsletters, case studies Social media content, email flyers, and marketing campaigns Ensure all content reflects the brand s tone, voice, and messaging guidelines. SEO & Optimization Conduct keyword research and apply SEO best practices to boost organic reach. Optimize content elements including meta descriptions, headlines, and on-page structure. Content Strategy Collaborate with marketing, design, and product teams to develop content strategies aligned with business objectives and customer needs. Industry & Market Research Stay updated with industry trends, competitors, and customer behavior to produce relevant, timely, and impactful content. Editing & Quality Assurance Review and edit content created by other team members to ensure it meets quality, grammar, and brand standards. Ensure all published content is error-free and engaging. Social Media & Engagement Write and schedule social media posts, engage with audiences, and monitor feedback/comments. Support community-building through meaningful content interactions. Tool & Process Management Utilize content tools like Grammarly, Beefree, Canva, and Google Docs to enhance workflow and content quality. Recommend and explore new tools to improve content delivery and analytics. Key Skills & Requirements: Proven experience as a Content Writer, Copywriter, or in a similar content-focused role. Excellent written and verbal communication skills with strong grammar and attention to detail. Solid understanding of SEO, including tools like Google Keyword Planner, SEMrush, or Ubersuggest. Experience tailoring content for different platforms and audiences. Strong research abilities to understand technical or complex topics quickly. Proficiency in creative tools such as Canva, Beefree, or equivalent. Familiarity with social media platforms (LinkedIn, Twitter, Facebook, Instagram). Ability to handle multiple projects simultaneously while meeting tight deadlines. A collaborative mindset with the ability to work independently and in team environments. Qualification : Any Graduate

Location: Gurugram Qualification: Bachelor s Degree (Minimum) Experience: 3 Years No. of Positions: 1 Roles & Responsibilities Talent Sourcing & Recruitment: Maintain and develop a pipeline of eligible candidates for future openings. Source, screen, and recruit candidates using various job portals, networking, and referrals. Conduct preliminary telephonic interviews to assess candidate competencies. Schedule, coordinate, and conduct interviews (phone/in-person) efficiently. Stakeholder & Candidate Management: Serve as a point of contact for candidate inquiries and updates. Understand recruitment timelines, revenue impact, market trends, and quality benchmarks. Take ownership and manage hiring for multiple positions simultaneously. Process & Documentation: Ensure compliance with hiring processes and maintain accurate records. Work with Microsoft Office Suite for tracking and reporting recruitment progress. Required Skills & Qualifications Must-Have: Bachelor s degree in a relevant field. Strong communication, organizational, and interpersonal skills. Experience in candidate sourcing, networking, and referral-based hiring. Ability to meet hiring quotas and deadlines. High energy, passion, and self-motivation. Good to Have: Experience in high-volume hiring. Knowledge of ATS (Applicant Tracking Systems). Prior experience in IT or non-IT recruitment. Apply Now and be part of a dynamic team driving talent acquisition! Qualification : Bachelors degree in a relevant field.

To fulfil this mission, the Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta s industry leading data science tools and data sets. Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships. Meta is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with internal teams and partner closely with the Sales team. Marketing Science Partner, India Responsibilities Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing learning agendas . The best practices and learning agendas will highlights how a client can improve business outcomes Work with advertising and industry bodies to create best in class measurement solutions Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team Support client engagement with third party vendors responsible for setting up and conducting measurement studies Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the learning agenda Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media Communicate complex research results to a general audience Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools ) Minimum Qualifications Bachelor s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders Experience analyzing and manipulating data sets to understand patterns and provide insights Experience leading at an industry level and with clients Ability to communicate technical content to general audience. Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods. Experience with digital advertising measurement methods and technologies Proven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a must Experience with field experiments, experimental design, survey sampling, and/or panel data Preferred Qualifications Advanced degree in a quantitative field or an MBA About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics. Equal Employment Opportunity and Affirmative Action Qualification : Bachelors degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar

Job Title: Computer Vision Researcher Diffusion Models (Generative AI) Location: Gurugram, India | Work Mode: Full-Time, Onsite (5 Days/Week) Experience: 2+ Years in Generative AI & Computer Vision Who We Are Driving the Future of Automotive AI At Spyne, we re revolutionizing how cars are marketed and sold through cutting-edge Generative AI. What began as a bold idea to automate automotive photography has evolved into a full-stack AI ecosystem that helps dealerships sell faster, smarter, and more visually. Backed by $16M Series A funding (Vertex Ventures, Accel, and more) Expanded into US & EU markets Launched industry-first AI-powered 360 imaging solutions 5x revenue growth in 15 months, targeting 3 4x more this year Pioneering GenAI-powered sourcing, pricing, and CRM for global dealerships Role Overview: Computer Vision Engineer Diffusion Models We re hiring a Computer Vision Researcher with deep expertise in Diffusion Models and Generative AI to push the boundaries of image generation, model fine-tuning, and real-world AI deployment. This is a hands-on research and development role where you will be working with state-of-the-art techniques like Stable Diffusion, ControlNet, and Hypernetworks to build powerful production-ready AI models. Key Responsibilities Fine-Tune Diffusion Models: Optimize diffusion-based architectures for enhanced image quality, realism, and controllability. Prompt Engineering & Output Control: Refine prompt-to-image pipelines using custom prompt engineering strategies. Image Quality Enhancement: Design post-processing and ranking systems to boost visual aesthetics and accuracy. Integrate Advanced AI Models: Combine diffusion models with GANs, Transformers, and other architectures to improve creative outputs. Production-Grade Deployment: Deploy models in scalable environments using Docker, Kubernetes, and cloud services. Cross-Functional Collaboration: Work with researchers, MLOps, and product teams to bring GenAI capabilities into customer-facing platforms. Innovate Continuously: Stay at the forefront of academic and applied AI trends to bring new ideas into Spyne s AI product stack. Ideal Candidate Profile Education & Background B.Tech / M.Tech / MS in Computer Science, AI, Data Science, or a related field 2+ years of experience in Computer Vision, Diffusion Models, and Generative AI Technical Expertise Strong understanding of diffusion models like Stable Diffusion and Denoising Diffusion Probabilistic Models (DDPMs) Hands-on experience with ControlNet, Hypernetworks, LoRA, or similar architectures Proficient in prompt engineering and guided image generation techniques Solid foundation in image processing, deep learning, and model optimization Experience with production AI deployment, including cloud infrastructure, CI/CD, and containerization tools (Docker, Kubernetes) Programming in Python, with experience using PyTorch, TensorFlow, and relevant libraries Soft Skills & Mindset Strong analytical and debugging skills able to troubleshoot models in research and production Excellent communication able to present complex ideas simply A team-first mindset collaborative, adaptable, and ownership-driven Comfortable in a fast-paced, office-first environment focused on innovation and rapid development At Spyne, we build careers, not just roles in an innovation-first, people-centric culture. Employee Benefits & Perks Comprehensive Health & Life Insurance Full coverage for employees and dependents (GMC, GPA, GTLI) Performance-Driven Growth Merit-based career path and ownership opportunities from Day 1 Learning & Development Access to LinkedIn Learning, internal mentorship, and real-world AI challenges Office-First Culture Real-time collaboration, hands-on problem-solving, and innovation that happens faster in person Equity for Top Talent Competitive salary with stock options for high performers If you re a Computer Vision expert passionate about diffusion models, AI research, and bringing GenAI to production, Spyne offers you the platform to build, lead, and grow in one of the fastest-growing AI verticals in the world. Apply Now to be part of Spyne s GenAI journey! Qualification : B.Tech / M.Tech / MS in Computer Science, AI, Data Science, or a related field

Principal Engineer - Backend (Java) Location: Gurugram, Haryana, India Employment Type: Full-time About ixigo ixigo is a leading technology company in the Indian travel space, enabling smarter travel decisions for millions of users through AI, machine learning, and data science innovations. Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo powers platforms like ixigo, ConfirmTkt, and AbhiBus, helping travelers plan, book, and manage their journeys across rail, air, bus, hotels, and more. As of 2022, ixigo was named among the Top 10 Most Downloaded Travel Apps worldwide, according to data.ai. Headquartered in Gurugram, ixigo also has offices in Bangalore and Hyderabad. Job Description As a Principal Engineer at ixigo, you will play a critical role in the design, planning, development, and deployment of our software applications. You will be responsible for building highly scalable, multi-tier, and distributed server software applications, ensuring their performance, stability, and overall quality. This role requires you to lead, own, and drive projects from concept to deployment, working closely with product managers, designers, and quality teams. If you're a hands-on engineer with a passion for building impactful products and solving complex problems, this is the role for you! Key Responsibilities Product Development: Design, develop, and architect features for existing applications, ensuring scalability, performance, and reliability. Own product modules end-to-end, ensuring that features are delivered on time, with high quality and performance. System Architecture & Performance: Design and implement highly scalable, multi-tier, distributed server applications with a focus on performance, scalability, and availability. Identify, troubleshoot, and resolve issues related to performance, stability, and memory management, using tools like Instruments and Shark. Collaboration: Collaborate with cross-functional teams including Tech, Design, and Quality to build and launch products that meet business objectives. Work directly with developers and product managers to conceptualize, build, test, and release new features. Continuous Improvement: Continuously evaluate new technologies and frameworks to maximize development efficiency and performance. Ensure that best practices are followed across the development life cycle, from design to release and maintenance. Qualifications Required Skills Experience: 5-8 years of professional experience in backend development. Expertise in Java/J2EE technologies. Technical Proficiency: Strong understanding of Java/J2EE, design patterns, and advanced data structures. Proficient in working with relational databases like MySQL or Postgres. Experience with MongoDB, Web services, and REST APIs. Performance & Scalability: Solid experience in designing systems for performance, scalability, and availability. Skilled in memory management, multithreaded programming, and performance optimization using tools like Instruments and Shark. Additional Skills (Good to Have): Familiarity with Python, NodeJS, Redis, and ElasticSearch is a plus. Experience with e-business or e-commerce applications is highly desirable. Experience working in the travel industry or with internet companies will be an advantage. Education: Undergraduate degree in Computer Science, Engineering, or related fields (preferably from IITs/Top RECs). Behavioral Traits Strong leadership skills with the ability to manage and mentor junior engineers. Ability to work effectively in a fast-paced, dynamic, and informal startup environment. High energy level, self-motivation, and a commitment to driving team goals. Excellent problem-solving and communication skills. Strong interpersonal skills and the ability to work in a collaborative team environment. Impactful Work: Lead critical product features that impact millions of travelers. Innovation Culture: Work in a dynamic environment that fosters innovation, creativity, and collaboration. Career Growth: Accelerate your career in a fast-growing tech company. Competitive Compensation: Attractive salary and benefits package. Work-Life Balance: A supportive and flexible work environment. Qualification : Undergraduate degree in Computer Science, Engineering, or related fields (preferably from IITs/Top RECs).

Assistant Manager / Sr. Executive - Performance Marketing Location: Gurugram, Haryana, India Employment Type: Full-time About ixigo ixigo is a leading travel-tech company based in India, empowering millions of travelers to plan, book, and manage their trips across rail, air, buses, and hotels. Using cutting-edge AI, machine learning, and data science, ixigo helps travelers make smarter decisions. With the inclusion of ConfirmTkt and AbhiBus in 2021, ixigo is positioned as one of the top 10 most downloaded travel apps globally, as per data.ai (2022). We re headquartered in Gurugram, with additional offices in Bangalore and Hyderabad. Job Description We are looking for a Performance Marketer with a creative, analytical mindset to help ixigo continue to grow. In this role, you will manage campaigns across various digital marketing platforms to drive high-quality user acquisition and optimize return on investment (ROI). You will work in a fast-paced startup environment, thrive on problem-solving, and take ownership of driving the growth of one or more of ixigo s products. Your ability to leverage data, craft creative strategies, and test various channels to improve performance will be essential to your success. This is an exciting opportunity to have a direct impact on the growth of our digital platforms. Key Responsibilities Campaign Management: Own and manage paid marketing campaigns across platforms such as Google, Facebook/Instagram, Apple Search Ads, Bing, Snapchat, Twitter, Quora, etc., ensuring the highest possible user acquisition quality. Performance Analysis: Track, report, and analyze performance KPIs across all channels to optimize campaigns and maximize ROI. Highlight potential trade-offs between CPA-based activities, and make data-driven recommendations on budget allocation and strategy adjustments. Growth Strategy Development: Leverage market research and audience insights to segment, target, and engage potential customers effectively. Design creative, data-backed marketing strategies and test campaigns to identify opportunities for improving user engagement and growth. Identifying New Channels & Opportunities: Explore new and emerging marketing channels to drive faster adoption and identify viral growth opportunities. Experiment with new platforms, products, and technologies to uncover strategies that drive growth. Product & Content Optimization: Work closely with product and content teams to identify opportunities for driving viral growth and improving acquisition efforts. Testing and Iteration: Use A/B testing tools, Google Analytics, Adjust, and Firebase to measure, experiment, and refine campaign strategies. Creative Skills: Collaborate with design teams and use tools like Photoshop (or other basic image-editing tools) to create high-quality visual assets for marketing campaigns. Qualifications Must-Have Skills & Experience Education: B.Tech/B.E. from a Tier 1 college (MBA is a plus). Experience: 2 - 4 years of hands-on experience driving user acquisition through digital channels for mobile and internet products. Experience with digital marketing channels such as Google Ads, Facebook/Instagram, Snapchat, Twitter, Apple Search Ads, Quora, etc. Marketing Expertise: Deep understanding of Search Engine Marketing (SEM), Social Media, and Content Marketing strategies. Strong knowledge of A/B testing, Google Analytics, Adjust, Firebase, and other digital marketing tools. Creative & Analytical Skills: Strong creative intuition and analytical thinking akin to a Product Manager. Ability to generate creative marketing solutions while keeping an eye on performance metrics. Technical Acumen: A solid grasp of user behavior and mobile app marketing. Experience using image editing tools (e.g., Photoshop) for campaign assets is a plus. Growth Mindset: Strong curiosity about new apps, web products, SaaS tools, and platforms that can drive faster growth. A knack for identifying trends and testing new ideas to find what works. Behavioral Traits Communication: Exceptional communication skills with the ability to express complex ideas in simple and easy-to-understand terms. Creative Problem-Solver: Ability to come up with creative and effective solutions to marketing challenges. Startup Mindset: Thrive in an an informal startup environment and bring a hands-on, proactive attitude to the table. High Energy & Drive: Possess a high energy level with a commitment to achieving goals and driving team success. Impact: Own and drive the performance marketing strategy for ixigo s products. Dynamic Environment: Work in a fast-paced, high-energy startup culture. Growth Opportunities: Learn and grow in an environment that fosters creativity and innovation. Competitive Compensation: We offer attractive pay and benefits.

Sr. Manager / Manager - Taxation Location: Gurugram, Haryana, India Employment Type: Full-time About ixigo ixigo is a leading travel-tech company in India that empowers travelers to plan, book, and manage trips across rail, air, buses, and hotels. Through cutting-edge technology like AI, machine learning, and data science, ixigo helps travelers make smarter travel decisions. The company has expanded through its acquisitions of ConfirmTkt and AbhiBus in 2021 and is now one of the Top 10 most downloaded travel apps globally (as per data.ai in 2022). Job Description As the Sr. Manager / Manager of Taxation, you will be responsible for overseeing and managing the company s tax strategy, ensuring full compliance with Indian tax laws and international regulations (where applicable). You will also focus on optimizing tax efficiency and driving proactive tax strategies to support business growth. This is a key leadership role where you will liaise with tax authorities, regulatory bodies, and cross-functional teams to ensure seamless tax operations. Key Responsibilities Tax Strategy & Compliance: Oversee the preparation and filing of Income Tax and GST returns to ensure compliance with Indian tax laws. Ensure timely and accurate filing of consolidated state, local income tax returns, and business-related filings. Develop and implement strategic tax planning across corporate and state taxes. Tax Audits & Reporting: Manage and facilitate income tax audits, preparing responses and creating schedules. Lead and ensure timely completion of tax audits, coordinating the gathering of information from the tax team. Monitor legislative and regulatory tax law developments and communicate their effects proactively to management. Process Improvement & Team Management: Identify and implement opportunities to streamline and improve tax processes within the company. Lead and mentor the tax team, fostering their professional growth and driving engagement to enhance team performance. Manage the preparation of tax computations for audits on a quarterly basis. Cross-Functional Collaboration: Liaise with various business teams to evaluate the compliance impact of new transactions and provide guidance to stakeholders. Review business contracts and suggest tax-related clauses that ensure good governance and compliance. Regulatory & Tax Planning: Stay ahead of changes in tax legislation and proactively adapt strategies to capitalize on tax-related changes. Provide support in statutory audits and other special tax projects. Qualifications Must-Have Skills & Experience Education: Chartered Accountant (CA) or equivalent professional qualification. Experience: A minimum of 6 years of experience in tax management, specifically in corporate, individual, or partnership taxation. Strong experience in e-commerce industry tax handling, especially in the context of Indian direct and indirect tax laws. Experience in handling tax for a listed company is highly preferred. Technical Skills: In-depth knowledge of tax compliance procedures for companies, particularly in income tax, GST, and state/local taxes. Strong analytical and research skills, with the ability to drive process improvements and implement best practices. Project Management: Ability to manage multiple tax-related tasks efficiently while meeting deadlines. Strong organizational and prioritization skills, both for managing tasks independently and overseeing team members. Collaboration & Communication: Strong ability to work with cross-functional teams and communicate tax strategies and their benefits to stakeholders. Strong communication skills, with the ability to explain complex tax issues to non-experts in a clear and concise manner. Key Behavioral Traits Leadership: Lead by example and mentor your team members to enhance their effectiveness and engagement in their roles. Detail-Oriented: An eye for detail and high standards of quality in all tax-related processes and deliverables. Adaptability: Ability to manage and thrive in a dynamic and fast-paced environment, with flexibility to adapt to regulatory changes. Career Growth: A chance to be part of a fast-growing company and contribute directly to its tax strategy. Collaborative Culture: Work in a dynamic, startup-like environment where collaboration and initiative are valued. Impactful Role: Play a critical role in shaping the tax strategy and compliance of a leading travel-tech company. Competitive Compensation: Competitive pay and benefits package.

Business Marketing Manager, India Location: Gurgaon, India Full Time Company: Meta Meta is seeking an experienced Business Marketing Manager to design and implement effective marketing strategies targeting business audiences across India. In this role, you will be responsible for promoting Meta's advertising solutions, developing impactful marketing programs, and crafting thoughtful narratives to enhance partner value and drive product adoption. Your role will require you to balance both strategy and execution, designing comprehensive marketing plans deployed across various channels such as digital platforms, events, sales enablement, trade partnerships, and more. By taking a cross-audience approach, you will ensure that our marketing efforts reach and engage the right customers. Working closely with cross-functional teams including Sales, Product Marketing, Marketing Science, Communications, and Policy, you will influence teams and drive creativity while also executing marketing initiatives at scale. Responsibilities: Develop and execute strategic marketing plans aligned with organizational goals. Drive cross-audience strategy and execution across India. Collaborate with internal teams and regional marketing groups to create programs for business audiences. Promote the adoption of Meta apps and services through audience-led partner education. Evaluate and optimize marketing programs to achieve measurable business outcomes such as increased revenue and product adoption. Minimum Qualifications: Proven experience in effective communication and strategic collaboration with cross-functional teams. Deep understanding of the advertising and marketing industries in India. Experience in developing and executing multi-channel marketing programs that create measurable business impact. Track record of working on agile and high-priority projects. 8+ years of experience in a B2B and/or B2C marketing role. BA/BS degree or equivalent. About Meta: Meta is a leading company that builds technologies to connect people, foster communities, and grow businesses. Since the launch of Facebook in 2004, Meta has revolutionized social connectivity. With apps like Messenger, Instagram, and WhatsApp, Meta has empowered billions worldwide. Now, Meta is pushing the boundaries of digital experiences by exploring augmented reality and virtual reality to shape the next evolution in social technology. As a Meta team member, you'll be part of building the future, taking social connection beyond screens, distance, and even the limits of physics. Join us to help shape a world where digital connection opens up new possibilities! Equal Employment Opportunity: Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other legally protected characteristics. Qualification : BA/BS degree or equivalent.

About Shiprocket: At Shiprocket, we are on a mission to simplify, democratize, and enhance e-commerce. We empower sellers with AI-driven technology and reliable services that encompass everything from conversion and order fulfillment to shipping, customer communication, and returns management. Our platform leverages data, workflows, and scalable supply chains to equip sellers with everything they need to deliver a delightful customer experience. What It s Like to Work at Shiprocket: At Shiprocket, we embody a unique culture driven by the following success traits, helping us accomplish great things and strive to be a great place to win: Innovation Through Constraints: Learn to work under constraints and use them to fuel innovation. Speed Above All Else: Make decisions based on impact and act quickly. Ruthless Frugality: Being frugal can lead to significant growth. Direct & Honest Communication: We value transparency and candor. A Sports Team, Not a Family: We re here to win together. Customer Obsession: Your priority is always the customer. Role Overview: Shiprocket is looking for a highly driven Performance Marketing Lead to take charge of our performance marketing initiatives across the platform s suite of products. You ll spearhead the strategy and execution of high-impact campaigns, harnessing AI/ML to optimize performance, automate tasks, and unlock new growth opportunities. This role involves exploring new channels and staying ahead of industry trends to scale performance marketing efforts effectively. Key Responsibilities: Campaign Development & Execution: Design and implement high-impact performance marketing campaigns across a variety of channels, including Google Ads, Meta Ads, Affiliates, and emerging platforms like TikTok Ads and programmatic advertising. Innovative Strategies: Continuously experiment and innovate with new channels and technologies to improve campaign performance, including influencer marketing and other emerging trends. AI/ML Optimization: Leverage AI/ML tools to automate tasks, optimize campaign performance, and achieve better results. Customer Insights: Analyze user behavior, track customer journeys, and monitor market trends to inform marketing strategies and improve campaign targeting. Data-Driven Decision Making: Use data analysis to track key metrics, generate insights, and drive performance improvements. Cross-Functional Collaboration: Partner closely with product, engineering, sales, and customer success teams to align marketing strategies with business objectives and ensure cohesive execution. Budget Management: Manage marketing budgets effectively, track ROI, and optimize ad spend to achieve maximum return on investment. Industry Expertise: Stay up-to-date with industry trends, best practices, and the competitive landscape to inform strategy and maintain Shiprocket s competitive edge. Team Leadership: Build, mentor, and grow a high-performing team of performance marketing specialists, ensuring the team stays ahead of the curve in campaign execution. Preferred Skills & Qualifications: Experience: 4+ years of experience in performance marketing, ideally within a fast-paced startup environment. Track Record: Proven success in managing high-volume, high-impact performance marketing campaigns, both independently and as a team lead. Analytical Expertise: Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions. Advertising Platform Expertise: Extensive experience with Google Ads, Meta Ads, and other major advertising platforms. AI/ML Tools: Experience using AI/ML-powered marketing tools, such as Google Ads Smart Bidding or Facebook Ads+. Emerging Channels: Familiarity with emerging marketing channels and new technologies that drive campaign innovation. Growth Mindset: A passion for learning, adapting, and overcoming challenges. Communication Skills: Excellent communication, collaboration, and presentation abilities to work cross-functionally and present ideas clearly. Educational Background: Bachelor s degree in Marketing, Business, or a related field. Bonus Points: New Channels: Experience in unlocking and experimenting with new, untested marketing channels. AI/ML Success: Demonstrated success in using AI/ML to optimize marketing campaigns and enhance performance. Qualification : Bachelors degree in Marketing, Business, or a related field.

About Shiprocket: We re on a mission to make e-Commerce simple, accessible and trustworthy. We enable e-Commerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing sellers with just about everything they need to provide a delightful customer experience. We are committed to the following success traits that embody our culture and how we work together to accomplish great things and be a Great Place to Win! Key to True Innovation Manufacture Constraints & learn to work under them. Speed Above All Else Use your judgement of the impact & react accordingly. Be Ruthlessly Frugal It can lead to growth. Say It Like It is Be direct & honest. We are Not A family We are a sports team! We are here to win. Your Priority Obsess over customers. Role Overview: The role of Marketing Business Partners involves taking charge of scaling and growing our products visibility, user base, and engagement. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and deep expertise in performance marketing, CLM and growth campaigns across web and mobile platforms. The Marketing Business Partner will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth for our offerings. You will work cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. This role demands a data-driven mindset and a passion for driving measurable results. Roles and Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End to end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end to responsibility for cadences and metrics reporting as well business team liaison. Scaling the Product: Focus on rapidly scaling the product s user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.). Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO). Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred). Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets. Qualification : MBA or equivalent from a top-tier business school (preferred).

Project Overview: OFSS BPO is seeking candidates to support back-office processes for the Correspondent Mortgage Divisions of a prominent US Residential Mortgage client. The role focuses on providing assistance in data entry, loan documentation, compliance assessments, and overall support for mortgage-related tasks. This is an exciting opportunity for individuals with 6 months to 3 years of work experience in the BPO sector, particularly in the Residential Mortgage or Financial Services domain. Candidates with experience in international BPO back-office processes are also encouraged to apply. Job Overview: Role: Associate The role will primarily involve working with the loan origination system, performing data entry, reviewing loan documents, running compliance tests, and ensuring that all required fields are accurately entered and validated. Associates will be tasked with ensuring that loan data meets regulatory requirements and quality standards, as well as handling any discrepancies that arise. Pre-Requisites: Education: Preferred: B.Com (Hons), B.Com (Pass), BBA, BCA, Economics Graduates Eligible: Engineering Graduates are welcome to apply. Soft / Behavioral Skills: Strong communication and comprehension skills. Good listening skills with a keen eye for details. Eagerness to learn and improve. Team player with collaborative work ethic. Open to working in night shifts and Indian holidays. Experience: Total Experience: 0.5 years to 3 years Relevant Experience: Experience in a back-office process for Residential Mortgage, Financial Services, or similar BPO processes is preferred. Key Technical / Functional Skills: Proficiency in MS Office and basic IT support applications. Typing speed: 30-35 words per minute with 90-95% accuracy. Good analytical and problem-solving skills. Ability to make informed decisions based on information gathered. Flexible with shift timings to meet operational needs. Special Requirements: Minimum 6 months of work experience in a Mortgage or Financial Services project is preferred. Candidates must be open to working in night/rotational shifts. No leave required for the next 3 months. Not pursuing any ongoing course, degree, or diploma that could affect work availability or shift flexibility. Responsibilities: As an Associate, you will be tasked with several key functions related to the loan origination and compliance processes: 1. Data Entry: Accurately enter 100-150 fields of data on the client's Loan Origination Platform/system. Retrieve and extract information from loan documents stored in the client's imaging system to input into the loan system. 2. Document Indexing: Index loan documents in accordance with Standard Operating Procedures (SOPs) and categorize the documents properly for further processing. 3. Loan Document Review: Review all loan documents to match and complete data in the client s funding system, ensuring consistency with the original documents. 4. Discrepancy Identification: Identify discrepancies between the system data and loan documents. Add suspense conditions if documents are incomplete or missing. 5. Compliance Testing: Run the Compliance Ease test to assess risks and ensure that the loan meets regulatory standards (Fannie Mae, Freddie Mac, FHA, VA, etc.). Add suspense conditions if the loan doesn t pass the test. 6. RESPA Testing: Run the RESPA test for fees (e.g., Origination & Transfer Taxes, Title Fees, Appraisal, Credit Reports, etc.) ensuring 0% and 10% tolerance fees compliance. 7. Daily Production Maintenance: Maintain a daily log and production sheet to track progress and identify areas for improvement. Key Attributes for Success: Attention to Detail: Strong attention to detail is required when reviewing loan documents and entering data into the system. Compliance Orientation: A deep understanding of regulatory compliance in the mortgage industry is critical to ensure that the loans meet all legal requirements. Problem Solving: Ability to identify issues in the data and suggest appropriate solutions for discrepancies. Efficiency: Ability to manage high volumes of data while maintaining high accuracy. Work Environment & Shift Requirements: The role requires working in night shifts and potentially during Indian holidays to support global operations. Candidates must be comfortable working with tight deadlines, managing high workloads, and ensuring that all tasks are completed in accordance with the expected quality standards.

Role: Associate As an Associate in this role, you will be responsible for performing key tasks in the loan origination process, including data entry, document indexing, compliance testing, and loan document verification. The primary goal is to ensure accurate entry of loan data and to ensure that loans meet regulatory standards. Pre-Requisites: Education: Preferred: B.Com (Hons), B.Com (Pass), BBA, BCA, Economics Graduates Not Eligible: Engineering Graduates or candidates from an IT background. Soft / Behavioral Skills: Strong communication and comprehension skills. Excellent listening skills. Eagerness to learn and improve. Open to working in night shifts and on Indian holidays. Team player with a collaborative mindset. Experience: Total Experience: 0.5 years to 3 years. Relevant Experience: Experience in mortgage, financial services, or a similar back-office BPO process is preferred. Key Technical / Functional Skills: Proficiency in MS Office and other standard BPO tools. Typing Speed: 30-35 words per minute with 90-95% accuracy. Strong analytical and problem-solving skills. Ability to make informed decisions based on available data. Flexibility with shift timings to accommodate global operations. Special Requirements: Minimum 6 months of work experience in a Mortgage or Financial Services project is preferred. Willingness to work in night shifts and rotational shifts. No leave required for the next 3 months. Not pursuing any ongoing course or degree that could conflict with work schedules or shift requirements. Responsibilities: As an Associate, you will be involved in several key processes related to loan origination and compliance: 1. Data Entry: Accurately enter 100-150 fields of data on the Loan Origination Platform (client's system). Retrieve and extract loan information from the client s imaging system to ensure all required fields are entered. 2. Document Indexing: Index and categorize loan documents in accordance with Standard Operating Procedures (SOPs). 3. Loan Document Review: Review loan documents for completeness and accuracy. Match and complete data in the client funding system, used for loan registration and funding. 4. Discrepancy Identification: Identify discrepancies between system-entered information and loan documents. Flag incomplete or missing documents by adding suspense conditions in the system. 5. Compliance Testing: Run the Compliance Ease test to assess risks and ensure that the loan meets regulatory requirements (Fannie Mae, Freddie Mac, FHA, VA, etc.). Add suspense conditions if a loan does not meet compliance standards. 6. RESPA Testing: Run the RESPA test for 0% tolerance fees (e.g., Origination & Transfer Taxes) and 10% tolerance fees (e.g., Title Fees, Appraisal Fees, Credit Reports). Ensure that the fees are compliant with regulatory guidelines. 7. Daily Production Maintenance: Track and maintain a Daily Production sheet to record and monitor progress. Ensure accuracy and efficiency in meeting daily targets and deadlines. Key Attributes for Success: Attention to Detail: Strong focus on accuracy and consistency when entering loan data and reviewing documents. Regulatory Compliance: Ability to understand and ensure adherence to industry standards and regulations. Problem Solving: Ability to identify discrepancies in data and documents, and implement solutions quickly. Efficiency: Ability to manage large volumes of data while maintaining high levels of accuracy. Work Environment & Shift Requirements: This role will require working in night shifts and may involve working during Indian holidays. Candidates must be adaptable to rotational shifts to accommodate global business needs. The role requires strict attention to deadlines and the ability to perform under pressure while ensuring all tasks are completed accurately. Why Join Us? Career Growth: Opportunity to gain experience in US Residential Mortgage and Financial Services. Skills Development: Gain expertise in loan origination platforms, regulatory compliance, and back-office operations. Global Exposure: Work with an international client base and develop skills needed for global operations.