Brand Marketing Manager Jobs in Bengaluru

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.

Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.

Position: Customer Lifecycle Manager Location: Bengaluru Department: Marketing Job Type: Full-Time About Laundryheap: Laundryheap is a fast-growing tech start-up that is revolutionizing the laundry and dry cleaning industry. We offer fast, reliable service with a 24-hour turnaround, currently operating in 14 global markets. As we expand and grow our dynamic team, we continue to disrupt the industry and deliver exceptional service to our customers worldwide. Role Objective: We are looking for a Customer Lifecycle Manager to drive customer engagement, retention, and long-term value (LTV) in a fast-paced, global environment. This role is crucial in fostering repeat customers on the Laundryheap app and website, utilizing data-driven strategies to enhance customer engagement across various digital channels. The ideal candidate will have a deep understanding of user journeys, retention marketing, and the importance of lifecycle marketing in enhancing customer satisfaction and maximizing customer lifetime value. Your primary objective: How do we make customers place order after order on Laundryheap s app? This will involve leveraging all available resources, including data, tools, cross-functional teams, and marketing channels. Key Responsibilities: Lifecycle Campaign Design & Execution: Define, design, and deploy customer communication journeys aligned with key lifecycle stages, using customer intent signals and lifecycle triggers across multiple channels (SMS, WhatsApp, Email, Push, In-App messaging). The goal is to drive timely actions, leading to habit formation and sustained engagement. Campaign Management: Manage end-to-end campaign setup, including logic, segmentation, creative assets, QA, launch, monitoring, and ongoing optimization. Own campaign design and execution using CRM tools like Braze, defining trigger logic, target audiences, templates, and communication frequency. Performance Analysis & Optimization: Monitor and analyze campaign performance using key platform and channel-specific metrics (e.g., deliverability, conversion rate (CVR), repeat purchase rate, frequency, and LTV). Conduct A/B and multivariate tests to refine messaging, cadence, and channel mix. Localization & Global Collaboration: Ensure all campaigns are localized and relevant to different global markets, working with in-market teams to ensure accurate translations and local insights. Collaborate with Brand, Product, and Customer Research teams to meet campaign goals. Data-Driven Insights & Reporting: Translate customer data and lifecycle metrics into actionable insights for campaign improvement. Leverage data to craft targeted, insight-led campaigns that influence user behavior. Collaboration & Creativity: Work closely with designers and copywriters to create impactful templates that drive customer engagement and conversions. Coordinate with cross-functional teams to ensure a seamless customer experience. Must-Have Experience & Skills: Experience: 3 5 years of hands-on customer lifecycle management experience, preferably in E-commerce or on-demand web and app-based businesses. CRM & Tools Expertise: Proven experience working with CRM tools and content management systems like Customer.io, Braze, or similar platforms. Analytical Skills: Strong analytical skills with the ability to interpret customer data, identify behavioral patterns, and translate insights into actionable strategies. Technical Knowledge: Understanding of email deliverability, push notifications, in-app messaging, and SMS/WhatsApp performance optimization and best practices. Project Management & Organizational Skills: Excellent project management and organizational skills, with the ability to manage multiple initiatives across global markets in a fast-paced, performance-driven environment. Communication & Copywriting: Strong written communication skills with a customer-first mindset, capable of developing persuasive and engaging messaging. Growth Mindset: Comfortable working in a test-and-learn environment, always striving for optimization and efficiency to improve lifecycle outcomes. Be part of a dynamic and fast-growing team in a globally expanding company. Work on innovative projects that push the boundaries of customer engagement. Competitive compensation and benefits in a high-performance culture. Opportunities for personal and professional growth in an international business.

Position: Catalog Head Location: Bengaluru Company: Ace Turtle Employment Type: Full-Time About Ace Turtle: Ace Turtle is India s leading tech-native retail company, driving the next phase of transformation in the retail industry. Vertically integrated from design to local manufacturing, marketing, and direct consumer engagement, Ace Turtle leverages proprietary technology and data science to meet the ever-evolving needs of today s consumer. Based in Bengaluru and Singapore, Ace Turtle is the exclusive licensee for iconic global brands such as Lee , Wrangler , Toys R Us , Babies R Us , and Dockers in India and South Asia. Role Overview: As the Catalog Head at Ace Turtle, you will oversee the development, organization, and management of our product catalog, ensuring it aligns with business goals and customer needs. You will work closely with cross-functional teams to maintain an accurate, up-to-date, and engaging catalog that drives sales and enhances the online shopping experience. Key Responsibilities: 1. Catalog Development & Management: Collaborate with product managers, marketing teams, and suppliers to gather comprehensive product data, including specifications, images, and pricing, to build an accurate and dynamic catalog. Regularly update and maintain the catalog, adding new products, removing discontinued items, and ensuring all details such as prices and stock availability are accurate. Ensure the catalog reflects the company s brand identity and product offerings effectively. 2. Data Management & Quality Control: Organize and manage product data, ensuring consistency, accuracy, and integrity across all entries. Handle categorization, tagging, and product attributes, applying best practices in product taxonomy and merchandising techniques. Conduct regular audits to identify and resolve any data discrepancies, ensuring seamless catalog updates. 3. Content Creation & Optimization: Write clear, persuasive, and SEO-optimized product descriptions that highlight key features, benefits, and unique selling points. Optimize product titles, meta tags, and other catalog content elements to enhance search engine visibility and drive conversions. 4. Catalog Presentation & User Experience: Collaborate with design and creative teams to present the catalog in an attractive, intuitive, and user-friendly format. Focus on improving catalog layout, navigation, and visual elements to enhance user experience and drive product discovery. Work with UX/UI teams to ensure an easy and seamless shopping experience, including effective filtering, sorting, and search functionalities. 5. Cross-Functional Collaboration: Partner with internal teams (marketing, sales, e-commerce, procurement) to align catalog strategies with broader business objectives. Collaborate with suppliers and vendors to ensure accurate product listings and timely updates. 6. Performance Analysis & Continuous Improvement: Monitor key performance metrics such as conversion rates, click-through rates, and customer feedback to gauge catalog performance. Use data-driven insights to optimize the catalog s effectiveness and drive improvements in user experience and sales. 7. Project Management: Manage multiple catalog-related projects concurrently, prioritize tasks, and meet deadlines in a fast-paced eCommerce environment. Coordinate with stakeholders to ensure timely execution of catalog updates and improvements. What We re Looking For: Experience: 8+ years of relevant experience in catalog management, product data management, or eCommerce merchandising. eCommerce Expertise: Strong understanding of eCommerce platforms, online retail best practices, and industry trends. Data Management: Proficiency in managing product data in eCommerce platforms or Product Information Management (PIM) systems. Ability to use data analytics tools. Attention to Detail: High level of accuracy in managing product data, ensuring consistency and quality control across the catalog. Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling product descriptions. Analytical Abilities: Strong analytical and problem-solving skills, with the ability to identify opportunities for catalog optimization based on data insights. Technical Proficiency: Familiarity with eCommerce platforms, CMS tools, and digital marketing tools. Basic knowledge of HTML, CSS, or other web development languages is a plus. Project Management: Strong organizational and multitasking skills to manage projects efficiently. Innovative Environment: Be part of a leading tech-native retail company shaping the future of the industry. Growth Opportunities: Work with iconic global brands and contribute to a high-impact, fast-growing business. Collaborative Culture: Join a dynamic, cross-functional team focused on driving results and continuous improvement. Global Reach: Play a pivotal role in managing the product catalog for an internationally recognized portfolio of brands.

Position: Marketing Manager / Deputy Manager Type: Full Time Experience: 8 10 Years Location: Bangalore Role Purpose To lead integrated marketing efforts that drive lead generation, customer engagement, and sales enablement across digital platforms, marketing automation systems, and sales operations. This position is crucial in aligning marketing initiatives with sales productivity, ultimately boosting market share and customer reach for the organization. Key Responsibilities Market Analysis & Product Communication Conduct competitive benchmarking, market research, and customer insight gathering for the concrete equipment sector. Develop technical marketing collateral and product content in collaboration with Product Management & Engineering teams. Create newsletters, mailers, and presentations aligned with brand guidelines to support sales efforts. Sales Operations Support Partner with Sales teams to improve CRM usage, lead tracking, and pipeline visibility. Enhance customer journey mapping and conversion processes with sales and product teams. Analyze sales data for trends, opportunities, and engagement gaps. Support the design and implementation of sales enablement tools and mobile sales apps. Digital Marketing & Lead Generation Run and optimize SEO, SEM, and paid media campaigns to increase inbound leads. Manage digital presence across social media, email, and landing pages. Drive performance from platforms like IndiaMART and apply corrective actions where needed. Marketing Automation & Tools Implement and manage platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo. Automate campaigns, lead scoring, and segmentation to enhance efficiency. Track campaign performance and optimize for improved ROI. Events, Exhibitions & Campaigns Plan and execute industry event participation (e.g., EXCON, BAUMA, Concrete Show) in coordination with marketing leadership. Support product launches, roadshows, BTL activities, and customer meets. Oversee vendor coordination and logistics for successful event execution. After-Sales Marketing & Customer Engagement Partner with After-Sales and Parts teams to roll out service campaigns, loyalty programs, and feedback initiatives. Design post-sale campaigns and customer health check content to maintain engagement. Reporting & Analytics Maintain dashboards to track digital, lead conversion, and sales enablement KPIs. Ensure CRM data hygiene and provide actionable insights. Assist with marketing budgeting and monthly expense tracking. Desired Skills & Competencies Strong B2B marketing background, preferably in industrial or capital goods sectors. Proficiency in CRM platforms (Salesforce, Zoho CRM) and marketing automation tools (HubSpot, Marketo). Excellent content creation skills for technical and product marketing. Strong analytical mindset with data-driven decision-making. Effective collaboration with cross-functional teams. Experience with SEO tools, Google Analytics, and LinkedIn Campaign Manager. Educational Qualifications MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial, Capital Goods, Construction Equipment, or Automotive Components. Qualification : MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute

Position: Area Sales Manager Location: Bangalore Experience Required: 5 6 Years Education: Graduate (Bachelor s Degree in any discipline) Role Overview: We are looking for a highly driven and experienced Area Sales Manager to lead sales operations in the Bangalore region. The ideal candidate will be responsible for developing and executing effective sales strategies, managing key accounts, driving revenue growth, and leading a team to meet regional targets. Key Responsibilities: Sales Strategy & Execution Develop and implement strategic sales plans to achieve targets within the assigned area Identify new business opportunities and expand market presence Analyze market trends, competitor activities, and customer needs to adjust strategies accordingly Team Management Lead, mentor, and manage a team of sales representatives Set performance goals, monitor achievements, and provide regular coaching and feedback Conduct training sessions to enhance team performance and product knowledge Client Relationship Management Build and maintain strong relationships with key customers, distributors, and partners Handle major client accounts and ensure high levels of customer satisfaction Address customer queries, concerns, and escalations promptly and professionally Sales Operations Track sales metrics and prepare reports on performance, forecasts, and KPIs Monitor inventory levels and coordinate with supply chain/logistics for timely product availability Ensure compliance with company policies, pricing structures, and sales processes Market Development Represent the company at industry events, trade shows, and conferences Work closely with the marketing team to drive regional promotions and brand visibility Key Skills & Requirements: 5 6 years of experience in field sales, preferably in a B2B or FMCG/retail environment Proven track record of achieving sales targets and managing a high-performing team Strong leadership, negotiation, and interpersonal skills Excellent communication and analytical abilities Ability to work independently and travel as needed within the region Qualification : Graduate (Bachelors Degree in any discipline)

Content Marketing Manager (SaaS) Location: Bengaluru, India (Work From Office) Experience: 8 10 Years Employment Type: Full Time, Permanent Department: Marketing & Communication Industry: Software Product Role Category: Digital Marketing About the Role We're on the lookout for a strategic Content Marketing Manager who lives and breathes content and knows how to turn words into revenue. You'll craft compelling, high-conversion content tailored to the SaaS space from landing pages to product write-ups and everything in between. This is your opportunity to shape the voice of a growing software brand and lead our content efforts with creative flair and data-driven precision. Key Responsibilities Content Creation & Strategy Create high-quality, engaging content across web, blog, case studies, emails, product pages, and social media. Own the editorial calendar plan, brainstorm, and execute impactful content campaigns. Collaborate with product, sales, and marketing teams to align content with business objectives. Content Execution & Optimization Edit and proofread for clarity, accuracy, tone, and brand alignment. Ensure content is optimized for SEO and performance metrics like engagement, rankings, and conversions. Regularly audit and update existing content for freshness and effectiveness. Performance & Innovation Track content KPIs including organic traffic, bounce rate, time on page, and lead conversions. Explore new formats like video scripts, infographics, or interactive content to boost reach and engagement. Continuously improve messaging based on performance data and audience insights. What You Bring Technical Skills & Tools Strong understanding of SEO best practices keyword research, optimization, and performance tracking. Experience working with CMS platforms like WordPress or Joomla. Familiarity with tools like Grammarly, Hemingway, Google Analytics, Ahrefs, or SEMRush. Bonus: Basic HTML knowledge for tweaking web content. Soft Skills Excellent writing, editing, and communication skills. Strong project and time management you're used to juggling multiple content projects at once. Creative mindset with an eye for compelling storytelling in a B2B SaaS environment. Qualifications Education: UG: Any Graduate PG: Any Postgraduate (preferred but not mandatory) Perks & Benefits Competitive compensation (as per industry standards) Opportunity to lead and innovate in a fast-growing SaaS company Work alongside a creative and collaborative marketing team

Job Title: Corporate Communications Manager Location: Bangalore, Karnataka, India Department: Marketing Experience Required: 7 10 years About TheMathCompany TheMathCompany (MathCo ) is a global Enterprise AI and analytics firm trusted by Fortune 500 and Global 2000 companies for data-driven decision-making. With our proprietary platform, NucliOS, and a strong culture of innovation and collaboration, we build custom AI solutions to solve complex business problems. We're a people-first organization where curiosity is encouraged, creativity is celebrated, and impact is inevitable. Role Overview As the Corporate Communications Manager, you will drive MathCo s overarching communication strategy shaping our internal narrative, amplifying our employer brand, and positioning us as a thought leader in the industry. This is a high-impact role that balances strategy with execution. You ll lead a team of communication specialists and work closely with senior leadership, HR, marketing, and business teams to craft compelling, consistent, and culturally resonant communications across all key channels. Key Responsibilities Internal Communications Develop and execute a comprehensive internal communications strategy to foster alignment, engagement, and transparency. Create messaging for leadership updates, organizational priorities, cultural milestones, and business wins. Produce and manage content for internal channels including newsletters, town halls, intranet, and leadership communications. Use analytics and feedback to continually improve internal communications effectiveness. Media Relations & Thought Leadership Own and manage relationships with media outlets and journalists in India and North America. Craft and pitch press releases, bylines, feature stories, and leadership thought pieces. Prepare company spokespeople for public appearances and media engagements with briefing documents and coaching. Awards & Recognitions Identify and manage opportunities for industry and employer awards that elevate our brand and showcase our impact. Oversee the entire awards lifecycle from identifying submissions to writing, designing, and packaging entries. Amplify award wins and nominations internally and across external platforms. Talent Branding Partner with Talent Acquisition and the People Success team to strengthen MathCo s employer brand. Create compelling content for external platforms that highlights our workplace, culture, values, and people. Support recruitment marketing with campaigns, collateral, and branding for events such as campus hiring. Team & Stakeholder Management Lead and mentor a team of communication professionals. Collaborate with cross-functional stakeholders to ensure message consistency and alignment across touchpoints. Develop and implement a structured communication calendar and track key KPIs for communications effectiveness. 7 10 years of experience in corporate communications, marketing, or brand roles preferably in a B2B tech, analytics, or consulting environment. Strong leadership skills with experience managing teams and working in a matrixed organization. Exceptional storytelling, writing, and content development abilities across multiple formats and audiences. Demonstrated success in managing internal communications, employer branding, media relations, and award submissions. Strategic thinker with hands-on execution skills, and the ability to operate autonomously in a fast-paced, high-growth environment. Work with some of the brightest minds in enterprise AI and analytics. Play a pivotal role in shaping the voice and narrative of a growing global brand. Enjoy a culture that values people, innovation, and impact. Be part of a journey to "Leave a Mark" on the company, your career, and the industry.

Digital Marketing Executive Location: Bengaluru, India Experience: 3 - 5 Years Job Type: Full-time About VuNet VuNet pioneers Business Journey Observability using Big Data and Machine Learning to revolutionize digital experiences in financial services. Monitoring over 28 billion transactions monthly and impacting 300 million users, VuNet powers major banks across India and MEA. Role Overview: Digital Marketing Executive You will develop and manage online marketing campaigns to boost brand visibility, drive website traffic, and generate leads via SEO, social media, email marketing, and paid ads. Your work will significantly impact VuNet s growth and market presence. Key Responsibilities Execute email marketing campaigns and nurture sequences using HubSpot or similar tools Create and edit engaging marketing content for social media, newsletters, landing pages, and collateral Support multi-channel campaigns and optimize performance continuously Manage and update social media channels including LinkedIn, YouTube, and Twitter Analyze campaign performance and lead metrics to improve outcomes Basic knowledge of On-Page, Affiliate, and Technical SEO is a plus What You Bring 2-3 years experience in B2B marketing, preferably in tech or SaaS Hands-on experience with marketing automation tools like HubSpot, Zoho, or Mailchimp Strong written communication skills for content creation Comfortable with analytics tools and performance dashboards Collaborative mindset with excellent multitasking skills 100% health insurance covering you and dependents Mental wellness and 1:1 counseling support Culture fostering innovation, growth, and ownership Inclusive and transparent workplace environment Access to new Gen AI and integrated technology workspace Career development with training programs to enhance skills

Job Title: Regional Manager Acute Care Locations: Bangalore Experience: 2 4 Years Industry: In Vitro Diagnostics (IVD) / Healthcare / Medical Devices Employment Type: Full-Time Role Summary We are seeking a highly motivated Regional Manager Acute Care to lead sales efforts and business growth across multiple key territories. The successful candidate will be responsible for achieving sales targets, executing marketing strategies, managing CRM reporting, and driving secondary sales activities in the acute care diagnostics segment. Key Responsibilities Achieve and exceed sales targets for Acute Care products in the assigned regions. Drive secondary sales through initiatives such as UCP/UCV, BCL coverage, roadshows, demo campaigns, CMEs, and conference participation. Maintain accurate and timely reporting using CRM tools and manage the sales funnel efficiently. Implement and monitor marketing strategies to increase market penetration and brand visibility. Ensure sound financial discipline in territory management and sales operations. Lead the successful launch of new products within the territory, ensuring smooth market entry. Manage the liquidation of short shelf-life products following company guidelines. Continuously enhance product knowledge through self-learning and company-provided training programs. Monitor and report competitor activities and market trends within the assigned region. Submit timely and accurate sales and closing statements to management. Qualifications & Skills Educational Qualification: Degree in Medical Laboratory Technology (MLT), Biomedical Engineering, or Pharmacy. Experience: Minimum 2 years of proven experience in IVD sales, preferably with acute care products. Strong understanding of the acute care diagnostics market and healthcare sales cycles. Proficient in CRM software and sales reporting. Excellent communication, negotiation, and relationship-building skills. Ability to work independently and manage multiple territories efficiently. Willingness to travel extensively within assigned locations. Core Competencies Target-driven and result-oriented Strong stakeholder and customer management Expertise in secondary sales and marketing campaign execution Effective lead and funnel management Product launch and lifecycle management Be part of a leading organization in the IVD acute care diagnostics space. Competitive salary with performance incentives. Opportunities for professional growth and development. Collaborative work culture focused on innovation and excellence. Apply now and become a key contributor to our regional business success. Qualification : Degree in Medical Laboratory Technology (MLT), Biomedical Engineering, or Pharmacy.

PR & Brand Manager Location: Bangalore Experience: 4 - 6 Years About KredX Founded in 2015 with the mission to solve working capital challenges, KredX has grown into India s leading integrated supply chain finance solutions provider. Holding both RBI s TReDS license and IFSCA s ITFS license, KredX is among the few double-licensed entities in India. We power domestic trade financing through our Domestic Trade Exchange (DTX) platform and facilitate cross-border trade financing via our Global Trade Exchange (GTX). Our AI-powered Cash Management Solutions (CMS) automate financial operations for enterprises globally. About the Role We are seeking a strategic and creative PR & Brand Manager to shape and amplify KredX s brand positioning, communications, and thought leadership. You will be instrumental in crafting compelling stories, managing media relations, and delivering consistent messaging across channels to boost brand awareness and market presence. Key Responsibilities Develop and implement data-driven brand strategies that support growth, market expansion, and profitability. Manage production and oversight of digital and print branding materials, maintaining brand consistency. Monitor market trends, competitor activities, and industry shifts to optimize messaging and positioning. Serve as the primary point of contact for external agencies and partners on PR and branding projects. Plan and execute communication strategies aligned with KredX s vision and marketing goals. Create and distribute promotional content including press releases, blog posts, email campaigns, and social media updates. Promote company initiatives such as product launches, leadership announcements, and community engagement. Lead thought leadership content creation for KredX s C-suite executives across multiple platforms. Collaborate closely with marketing, product, and leadership teams to ensure brand alignment. Handle additional PR and branding responsibilities as needed. Requirements 4-6 years of experience in PR, branding, or related fields, preferably in B2B or startup environments. Bachelor s or Master s degree in Communications, Marketing, Journalism, or a related discipline. Skills Excellent verbal and written communication skills. Strong organizational skills with high attention to detail. Ability to manage multiple projects efficiently in a fast-paced environment. Proven experience in media relations, content creation, and executive branding. Self-motivated, proactive, and an effective team player. Qualification : Bachelors or Masters degree in Communications, Marketing, Journalism, or a related discipline.

Job Title: Lead Go-To-Market (GTM) Strategy Location: Bangalore, India Company: Glance An InMobi Group Company About Glance Founded in 2019, Glance is a pioneering consumer technology company operating disruptive digital platforms including Glance, Roposo, and Nostra. Our flagship Glance Lock Screen powers over 400 million smartphones worldwide, delivering personalized content without the need for searching or downloading apps. Roposo revolutionizes live video experiences with immersive creator-led content, while Nostra stands as the largest gaming platform across India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn, and compete. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group. At Glance, we encourage you to dream big, innovate boldly, and take ownership from day one. Work alongside highly skilled and passionate peers on mission-critical projects. Enjoy a culture that rewards autonomy, creativity, and collaboration, supported by wellness programs, tech tools, daily meals, gym access, and a family-friendly workspace welcoming your kids and pets. Role Overview As the Lead GTM Strategy, you will craft and execute monetization strategies for Glance Media offerings, serving as a Brand Solutions Specialist. You ll partner with clients to understand their business goals, challenges, and opportunities, aligning Glance s innovative media products to drive impactful marketing results. Key Responsibilities Collaborate with GTM, creative, and client solutions teams to identify mobile marketing challenges and opportunities for diverse client portfolios. Design tailored, effective solutions leveraging Glance Lock Screen Media offerings including Display, Video, Interactive Units plus Gaming and Content products, aligning with client objectives and addressing business and technical challenges. Conduct training workshops to articulate Glance Media and Content capabilities to brands and agencies. Partner closely with Sales, Marketing, and Client Services teams to ensure successful client engagements, leveraging insights and feedback loops. Develop compelling, research-driven presentations that combine data and creative storytelling. Empower Sales Managers with data-backed programs and product solutions aimed at driving business growth. Proven experience (4+ years) in content marketing, brand marketing, media planning, strategy, or digital advertising within dynamic environments. Creative, energetic self-starter with the ability to work independently and lead initiatives with minimal supervision. Proficiency in brand marketing frameworks and simplifying complex concepts into clear, actionable insights. Strong business acumen with the ability to quickly understand client needs and leverage market research effectively. Excellent communication skills both oral and written including brand storytelling and workshop facilitation. Comfortable managing projects across multiple teams, geographies, and strict timelines in a fast-paced setting. Required Qualifications 4+ years of professional experience in business solutioning, consulting, digital advertising, media planning, or pre-sales. Bachelor s degree required; MBA preferred. Location: Bangalore, India Take the lead in shaping groundbreaking GTM strategies with Glance. Apply now and join a visionary team transforming mobile consumer experiences! Qualification : Bachelors degree required; MBA preferred.

Job Title: Senior Manager Brand Marketing Location: Bangalore, India Company: Glance An InMobi Group Company About Glance Glance is a leading consumer technology company powering innovative digital platforms such as Glance Lock Screen, Roposo, and Nostra. Our products reach millions worldwide, delivering personalized, context-driven content and engaging experiences that redefine mobile interaction. Join a fast-paced, visionary team where you ll lead brand marketing strategies that build strong consumer connections and accelerate business growth. Enjoy a culture of innovation, creativity, and autonomy supported by cutting-edge technology and a collaborative environment. Role Overview As the Senior Manager Brand Marketing, you will drive the overall brand strategy to elevate Glance s market positioning and consumer engagement across B2C and D2C segments. You ll lead brand campaigns, digital marketing, partnerships, and community initiatives that enhance brand awareness, loyalty, and growth. This role demands a strategic mindset, data-driven approach, creativity, and leadership skills to influence internal teams and external stakeholders. Key Responsibilities Brand & Digital Marketing: Define and evolve Glance s brand positioning to stand out in a competitive marketplace and deeply connect with consumers. Develop and implement comprehensive brand marketing plans that drive growth and strengthen brand equity. Lead digital marketing efforts including organic social media, SEO, and content marketing to maximize brand reach and engagement. Oversee relationships with creative and digital marketing agencies to execute impactful campaigns aligned with brand goals. Inspire and mentor a high-performing marketing team, fostering innovation and collaboration. Product Marketing: Craft compelling product positioning, messaging, and value propositions grounded in consumer insights. Analyze market trends, customer needs, and competitive landscape to inform communication strategies and product marketing roadmaps. Drive user engagement through targeted content and brand initiatives based on deep understanding of user pain points and behaviors. Partnerships & Alliances: Identify, develop, and manage strategic brand partnerships and alliances to expand reach and create new opportunities. Conduct market and competitor research to guide partnership strategies and negotiate mutually beneficial contracts. Community Building: Design and implement strategies to grow and deepen engagement within the Glance community, fostering an active and positive user environment. Qualifications 8 to 10 years of experience in brand marketing with demonstrated success in new-age tech companies focusing on B2C or D2C markets. Proven expertise in content marketing, organic growth strategies, and managing marketing/advertising agencies. Deep knowledge of brand positioning and communication frameworks, especially in the D2C sector. Strong leadership and team management capabilities with experience mentoring marketing professionals. Excellent communication, storytelling, and interpersonal skills. Bachelor s degree in Marketing, Business Administration, or related field; Master s degree preferred. Join Glance and lead transformative brand marketing efforts that shape the future of digital consumer engagement. Apply now to be a key driver of our brand success in Bangalore! Qualification : Bachelors degree in Marketing, Business Administration, or related field; Masters degree preferred.

Client Partner, eCommerce & Retail Location: Bangalore, India Full Time Company: Meta Meta is looking for a dynamic and strategic Client Partner to lead our advertising efforts for key players in the eCommerce and Retail sectors. This is a high-impact, individual contributor role reporting to the Industry Head, Social Commerce, Beauty & Retail. You will work closely with Client Solutions Managers and cross-functional teams to drive performance and brand adoption across Meta platforms. This position offers the opportunity to be part of a fast-growing team that is instrumental to Meta s success in India. The ideal candidate will have deep industry knowledge, strong analytical skills, and proven stakeholder and account management experience within the Retail/eCommerce space. Key Responsibilities: Manage and grow long-term relationships with top-tier eCommerce and retail clients. Analyze market trends and client needs to position Meta as a key partner in achieving business and marketing objectives. Develop and execute vertical strategy to drive revenue growth across performance and brand-building products. Present compelling Meta value propositions using industry insights, client business cases, and platform-specific success stories. Serve as a trusted advisor to clients, ensuring they receive world-class service and support from Meta teams. Drive and exceed KPIs including sales targets, customer acquisition, retention, and pricing goals. Act as the voice of the eCommerce & Retail vertical internally, collaborating with cross-regional teams to drive client outcomes and product innovation. Minimum Qualifications: 7+ years of experience in Marketing, Brand Management, Product Management, or B2B Sales. Consistent track record of meeting or exceeding sales targets and driving business growth. Proven ability to influence C-level stakeholders and drive strategic conversations. Strong analytical problem-solving skills to translate marketing challenges into measurable outcomes. Entrepreneurial mindset and hands-on execution capabilities in dynamic, evolving environments. Experience with digital media, online advertising platforms, and marketing agencies. Preferred Qualifications: Experience in the eCommerce or Retail sector. Strong relationships with marketing heads/brand teams. BA/BS Degree. Understanding of Digital Marketing trends and ad-tech solutions. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. From Facebook and Instagram to Messenger and WhatsApp, our products empower billions of people globally. As we evolve toward immersive experiences through AR and VR, we continue to shape the next generation of social technology. Equal Employment Opportunity: Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, veteran status, disability, or any other legally protected status. Qualification : BA/BS Degree.

SAP Sales Manager Location: Bangalore Experience: 6-8 Years Employment Type: Full-time About Fingent At Fingent, we believe that technology can transform lives those who use it, build it, and those impacted by it. We develop beautiful, usable, and impactful software to solve complex business challenges. We nurture a team of highly intelligent individuals who are passionate about bringing the best out of themselves, their peers, and clients. Role Overview We are seeking an SAP Sales Manager to drive SAP solution sales and build strong, lasting client relationships. The ideal candidate will have a proven track record in SAP solution sales, excellent negotiation skills, and the ability to create and implement strategic sales plans. You will play a key role in the growth of the SAP practice, contributing to revenue generation, market expansion, and overall customer satisfaction. Key Responsibilities Strategy and Execution: Develop and execute strategic sales plans to drive SAP solution sales and meet revenue targets. Identify new business opportunities, managing the entire sales pipeline from lead generation to closing deals. Client Engagement and Relationship Management: Build and maintain strong relationships with existing and potential clients to understand their business needs and recommend tailored SAP solutions. Negotiate contracts and provide consultative support to ensure customer satisfaction and retention. Collaboration: Work closely with SAP consultants and technical teams to create customized proposals and presentations that align with client requirements. Collaborate with marketing teams on sales campaigns and promotional initiatives to increase brand awareness and sales. Market and Product Knowledge: Stay current with SAP product offerings, new developments, and industry trends to ensure you're providing the best solutions to clients. Continuously develop expertise in SAP products, including S/4HANA, ERP solutions, and other SAP technologies. Team Leadership (for managerial roles): Lead, mentor, and guide the sales team to enhance performance and achieve collective goals. Foster a collaborative environment and ensure all sales objectives are met. Qualifications Educational Background: Bachelor s degree in business administration, IT, Marketing, or related field. Experience: 5 10 years of relevant experience in SAP sales or business development. Previous exposure to SAP solutions such as S/4HANA, CRM, or ERP is required. Skills: Expertise in SAP solutions and a deep understanding of the SAP product ecosystem. Strong negotiation, communication, and presentation skills. Proficient in sales forecasting, using CRM tools (e.g., Salesforce), and conducting market analysis. Additional Skills: Knowledge of SAP modules like Sales and Distribution (SD), Material Management (MM), or Finance (FI) is advantageous. SAP certifications or related platform certifications are preferred. At Fingent, you will have the opportunity to work in a fast-paced, collaborative environment with cutting-edge technology. You will be able to leverage your skills in SAP sales and contribute directly to the growth of a forward-thinking company. Join us to make an impact, grow your career, and help businesses solve their most pressing challenges. Qualification : Bachelors degree in business administration, IT, Marketing, or related field.

Sr. Product Manager / Product Manager Location: Bangalore Experience: At least 4-5 years in Pharma Marketing Industry: Pharmaceutical Portfolio: Gynae/CP Portfolio Education: Bachelor of Pharmacy (B. Pharma) Master of Business Administration (MBA) in Marketing Role Overview We are looking for an experienced Product Manager or Senior Product Manager to join our team in Bangalore. In this role, you will be responsible for developing and implementing marketing strategies for our Gynae/CP portfolio, collaborating with various teams to drive successful product launches and ensuring the ongoing growth and profitability of our pharmaceutical brands. Key Responsibilities Develop Marketing Strategies: Create and implement effective marketing strategies and communication plans for assigned brands, ensuring alignment with overall business goals. Collaboration with Sales Team: Work closely with the sales team to ensure the successful execution of marketing strategies and initiatives. Campaign Planning and Execution: Plan and execute both strategic and tactical marketing campaigns, ensuring successful product promotions and achieving objectives. Track ROI: Monitor and analyze promotional investments to ensure maximum return on investment (ROI). Cross-functional Coordination: Coordinate with internal departments (such as R&D, supply chain, regulatory, and sales) to ensure smooth marketing operations. Provide Support to Field Colleagues: Offer promotional support, medical advice, and strategic insights to field teams. Review Meetings: Organize and participate in meetings with field colleagues and head office to track progress and results. Monitor Brand Progress: Collaborate with senior sales managers to monitor the progress of assigned brands and ensure business goals are being met. New Product Launches: Identify new product opportunities and successfully launch new products in accordance with company strategies. Brand and Therapy Plans: Develop and prepare annual brand and therapy plans, ensuring timely execution. Market Research: Conduct research using both external and internal data sources to identify opportunities for growth and product improvements. Customer Relationship Management: Manage relationships with Key Opinion Leaders (KOLs) and Key Business Influencers (KBIs) in collaboration with the CRM and sales teams. Conference & CME Participation: Plan and execute participation in national and state conferences and Continuing Medical Education (CME) programs, driving innovation in participation and execution. Sales Review Meetings: Actively participate in sales review meetings and strategy meetings to ensure the alignment of marketing initiatives with sales objectives. Budget Management: Ensure the optimal utilization of promotional expenses within allocated budgets. Sales Team Training: Conduct fieldwork and on-the-job training with the sales team to improve performance and achieve business goals. Skills Required Brand Management: Experience managing brands throughout their lifecycle, from inception to market growth and maturity. Communication Skills: Strong verbal and written communication skills to effectively interact with internal teams, clients, and stakeholders. Analytical Skills: Ability to analyze data, extract actionable insights, and drive decisions based on those insights. Scientific Knowledge: A solid understanding of scientific concepts and the ability to translate them into actionable marketing strategies. Leadership Skills: Strong leadership capabilities to drive cross-functional collaboration and manage teams effectively. Interpersonal Skills: Excellent interpersonal skills, fostering collaboration and maintaining positive relationships with various stakeholders. Adaptability: Ability to unlearn and re-learn, staying open to new ideas and strategies. Presentation Skills: Ability to effectively present ideas, strategies, and insights to internal and external stakeholders. New Product Launch Experience: Proven experience in launching new products and managing their growth within the market. Preferred Qualifications A Bachelor of Pharmacy (B. Pharma) degree combined with an MBA in Marketing. 4-5 years of experience in Pharma Marketing, specifically in the Gynae/CP portfolio. Proven track record in product management, brand development, and successful marketing campaigns. Ability to work in a high-paced, target-driven environment. If you're passionate about the pharmaceutical industry and enjoy managing products that make a difference, this is the perfect opportunity for you. We offer a dynamic and collaborative work environment where you will have the opportunity to make a direct impact on the success of our products. Join us in driving meaningful innovations and delivering life-changing solutions to our customers. Qualification : A Bachelor of Pharmacy (B. Pharma) degree combined with an MBA in Marketing.

Job Title: Area Sales Manager South India Department: Sales & Marketing Location: Bengaluru Experience: 2 14 Years Qualification: B.E / B.Tech / Diploma in Mechanical Engineering Number of Positions: 2 Job Description: We are seeking a driven and experienced Area Sales Manager to lead sales efforts for Crushing & Screening Equipment across South India. The ideal candidate will have a strong background in capital equipment sales within industries such as aggregate processing, contract crushing, construction, or mining. This is a high-impact role focused on business development, customer engagement, and revenue growth. Key Responsibilities: Sales Execution: Drive sales of Crushing & Screening Equipment to meet corporate and retail targets. Tender Management: Review tender invitations and related documents; support bid planning and submission. Market Development: Conduct market mapping and generate leads from aggregate producers, mining contractors, and engineering consultants. Customer Engagement: Understand customer needs and propose tailored solutions using the company's product portfolio. Consultative Selling: Advise customers on equipment selection based on technical requirements, cost considerations, space constraints, and usage objectives. Sales Planning: Develop sales strategies and set objectives for the assigned territory. Relationship Management: Build and nurture strong relationships with key accounts to drive business growth and long-term partnerships. Collaboration: Coordinate with project, spares, and service teams to ensure smooth execution and after-sales service. Reporting: Provide regular updates and insights on business activity, pipeline development, and customer satisfaction. Compliance: Ensure all actions align with company policies, procedures, and values. Skills & Competencies: Proven experience in capital equipment sales within mining, construction, or aggregate-related sectors. Strong communication and interpersonal skills. Self-starter with a customer-centric and sales-driven approach. Ability to work independently while collaborating across departments. Willingness to travel extensively (approx. 20 22 days/month). Opportunity to work with a leading brand in industrial equipment. High-impact role with autonomy and strategic influence. Competitive compensation and performance-linked incentives. A collaborative environment with strong cross-functional support. Qualification : B.E / B.Tech / Diploma in Mechanical Engineering

Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.

Customer Success Manager About the Role: Customer Success Management Shopalyst offers a platform for brands to scale data-driven marketing with shoppable ads. With first-party purchase intent signals, we help brands leverage digital media with greater effectiveness and efficiency. You will be heading our customer success team who helps our customers adopt data-driven marketing at scale. Responsibilities Manage service delivery and customer satisfaction (KPI : Responsiveness and Quality of Response) Analyze data trends and client performance Build and Manage the operations team Provide input for product management and engineering teams Requirements Minimum of 10 years of relevant experience in Business Operations for a Digital Marketing agency, or media company. Experience in stakeholder and client management. Excellent communication, analytical and influencing skills. Ability to build and manage a team of associates Ability to work and succeed in a dynamic, quickly-changing environment. We understand that not all applicants will have skills that match the exact job description. We value diverse experiences in the relevant industry and encourage everyone who meets the required qualifications to apply. If you lack the desired experience, but do have theknowledge and confidence to leave a mark, go ahead and apply. Experience Minimum of 10 years of relevant experience Additional Notes At Shopalyst, we are creating a global workplace that enables everyone to find their true potential,purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees,communities and the business.

Job Title: Service Sales Engineer South India Location: Bangalore, India Business Area: Robotics & Discrete Automation Reporting to: Manager - Automation Academy & Application Work Model: Hybrid (#Li_hybrid) About ABB At ABB, we are committed to addressing global challenges by combining cutting-edge technology with a strong focus on care, courage, curiosity, and collaboration. Diversity, inclusion, and equal opportunity are at the core of our values, empowering us to create sustainable solutions for a better future. Your Key Responsibilities In this role, you will play a crucial part in service sales activities, delivering key business processes and programs for ABB s Robotics & Discrete Automation division. Your primary focus will be to drive service sales growth and customer engagement. Service Sales: Promote and sell services such as spare parts, training, AMC (Annual Maintenance Contracts), and installation audits to end-users. Develop competitive offers aligned with market trends and customer needs. Installed Base Penetration: Identify opportunities within existing installed base (IB) and drive sales of upgrades, retrofits, and value-added solutions. Collaborate with relevant teams to align with channel strategy and pricing. Lead Generation: Identify and develop new market opportunities by leveraging market insights and ABB s service portfolio. Act as a brand ambassador during marketing campaigns, trade fairs, exhibitions, and customer meetings. Account Management: Develop and implement strategies to strengthen B&R brand visibility within key accounts, aiming to establish B&R as a preferred brand. Customer Satisfaction: Monitor end-user satisfaction and ensure prompt issue resolution by coordinating with OEM, Support, and Service teams. Escalate complex cases when required to ensure customer satisfaction. Market Insights: Track CAPEX investments in end-user markets and ensure relevant updates are shared with the OEM and PFA teams. Business Acumen: Maintain a strong understanding of customer business drivers, industry trends, competitive landscape, and economic factors. Collaborate across ABB business units to enhance overall ABB brand value. Qualifications & Experience Education: Bachelor s Degree in Electrical, Electronics, Instrumentation, or Mechatronics from a recognized university. Experience: 2-4 years of relevant sales experience within the Indian business environment, preferably in a multinational company. Prior work experience with B&R or competitor automation systems such as PLCs, motors, drives, motion control, and robotic systems is essential. Knowledge of mechatronics systems like Linear Transport Systems, Vision Systems, and Robots is an added advantage. Experience in serving industrial and utility sectors is preferred. Languages: Fluent in English (speaking, listening, reading, and writing). Travel Requirement: Willingness to travel up to 60% across South India. As a global leader in industrial automation, ABB s B&R division develops and delivers cutting-edge technology for machine and factory automation. Our culture of innovation and excellence ensures we consistently exceed customer expectations. At ABB, we value and celebrate diverse backgrounds and perspectives. Together, we shape a more sustainable and efficient future. Important Notice ABB never requests payment from candidates at any stage of the recruitment process. All our open positions are published on our official careers portal. Please be cautious of any recruitment fraud and avoid making payments to individuals or entities claiming to represent ABB. Qualification : Bachelors Degree in Electrical, Electronics, Instrumentation, or Mechatronics from a recognized university.