Buffer Jobs in Pune

Job Title: Social Media Manager Job Summary IVS Software is looking to expand its digital footprint and engage both new and existing audiences through compelling social media strategies. We seek a Social Media Manager who will develop and implement content strategies tailored to different social platforms, aiming to increase brand awareness and customer engagement. Objectives of the Role Increase engagement with existing audiences through high-quality content. Acquire new followers by addressing gaps in marketing content. Align the brand with emerging trends. Improve ROI through targeted messaging. Identify new channels to embed the brand. Use monitoring tools to extract valuable insights from social data. Key Responsibilities Use social media tools to craft and post content on platforms. Develop social media campaigns in collaboration with the marketing team. Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Tailor content to suit different channels and audiences. Serve as an extension of the company s brand to engage with existing customers and attract new ones. Analyze current social strategy and suggest improvements. Launch and manage new campaigns and competitions to promote the brand. Establish KPIs to assess the effectiveness of campaigns and optimize strategies accordingly. Required Skills & Qualifications Extensive knowledge of current social media platforms. Strong multitasking and problem-solving abilities. Clear, confident communication skills. Strong time management and organizational skills. Bachelor s degree in Marketing, Communications, or related field. Proven experience in managing social media platforms for brands. In-depth understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills. Ability to work independently and meet deadlines. Qualification : Bachelors degree in Marketing, Communications, or related field.

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

Key Responsibilities 1. Content Creation & Execution: Develop and execute engaging and innovative social media content tailored to client requirements. Collaborate with creative teams to produce high-quality visuals, videos, and copy for various platforms. 2. Social Media Management: Manage and handle social media accounts for multiple clients across platforms like Instagram, LinkedIn, Twitter, and Facebook. Monitor, respond, and engage with audience interactions to maintain a strong online presence. 3. Reporting & Analysis: Create weekly and monthly performance reports using analytics tools to evaluate campaign effectiveness. Develop comprehensive monthly content plans based on campaign goals and client briefs. 4. Data Analysis & Optimization: Analyze SEO and digital marketing metrics to identify areas for improvement and implement actionable strategies. Suggest and execute course corrections for ongoing campaigns to ensure maximum ROI. Requirements MBA in marketing or related field. Exceptional communication skills in English with clarity of thought in conveying ideas. Strong analytical mindset to interpret data and derive actionable insights. Working understanding of new-age technologies from a conceptual perspective. Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and SEO tools. Qualification : MBA in marketing or related field.