Buffer Jobs in Ahmedabad

Required Qualifications 5+ years of experience in Social Media Strategy, Content Marketing, or Digital Marketing. Proven expertise in social media analytics, audience insights, and growth strategies. Strong knowledge of LinkedIn, Instagram, Twitter, YouTube, TikTok, and emerging platforms. Experience in paid advertising, retargeting campaigns, and performance tracking. Ability to create compelling storytelling-driven content for different platforms. Familiarity with tools like Hootsuite, Sprout Social, Buffer, Canva, Adobe Creative Suite, or HubSpot. Excellent communication, writing, and presentation skills. Strong understanding of B2B and B2C marketing strategies. Roles and Responsibilities Develop and execute comprehensive social media strategies aligned with business goals. Identify key content pillars and audience engagement strategies for each platform. Stay ahead of emerging trends, platform updates, and competitive strategies to keep content fresh and engaging. Collaborate with content creators, designers, and video editors to produce high-quality posts, reels, and videos. Plan and maintain a monthly social media content calendar for timely and consistent posting. Optimize content for platform algorithms (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.). Develop strategies to increase brand followers and engagement organically. Actively engage with the audience through comments, messages, and interactive content. Identify and collaborate with influencers and brand advocates for campaign partnerships. Manage and optimize paid ad campaigns on LinkedIn, Meta, and Google Ads. Track, analyze, and report performance metrics (engagement, reach, conversions, ROI). Use insights from data analytics tools (Google Analytics, Facebook Insights, SEMrush) to refine strategy. Work closely with marketing, content, and design teams to ensure a cohesive brand voice. Align social media efforts with SEO, email marketing, and product marketing campaigns.

Social Media Executive Core Social Media Skills: Platform Expertise: Proficient in managing and optimizing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement and brand presence. Content Creation: Ability to create compelling and relevant content, including graphics, videos, and written posts, tailored to each platform. Social Media Strategy: Expertise in developing and executing effective social media strategies that enhance brand visibility, engagement, and audience growth. Analytics & Metrics: Skilled in analyzing social media performance using tools like Google Analytics, Hootsuite, and Sprout Social to measure and optimize campaign results. Community Management: Experienced in fostering online communities, engaging with followers, managing comments, and handling customer inquiries promptly. Soft Skills: Creativity: A flair for coming up with innovative ideas for content, campaigns, and audience engagement. Communication: Strong written and verbal communication skills, ensuring effective interactions with followers, stakeholders, and team members. Project Management: Exceptional organizational skills to handle multiple social media campaigns simultaneously and ensure deadlines are met. Adaptability: Flexibility to quickly adapt to new social media trends, tools, and platform updates. Problem-Solving: Ability to address issues or challenges that arise on social media platforms and resolve them in a timely and professional manner. Additional Skills: SEO Knowledge: Understanding of SEO principles to optimize social media content for better discoverability and search engine rankings. Paid Advertising: Experience with social media advertising, including creating, managing, and optimizing ad campaigns across platforms. Influencer Collaboration: Ability to identify and collaborate with influencers to enhance brand awareness and drive engagement through partnerships. Crisis Management: Capable of managing social media crises and maintaining a positive brand image in challenging situations. Basic Graphic Design: Proficient in using design tools such as Canva or Adobe Spark to create visually appealing social media content. Tasks & Responsibilities: Manage Social Media Accounts: Oversee the day-to-day management of social media profiles, ensuring consistent messaging and adherence to brand guidelines. Develop Social Media Strategies: Create and implement strategic plans that align with business goals, focusing on increasing engagement and driving conversions. Analyze Social Media Metrics: Track and analyze key metrics to evaluate the success of campaigns and make data-driven recommendations for improvement. Content Planning: Develop and maintain a content calendar, ensuring timely and relevant posts across various platforms. Engage with Audience: Foster relationships with followers by responding to comments, messages, and engaging in discussions to enhance community building.