Digital Marketing Executive Job in Gs Tecknoserve

Job Requirement: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords,email campaigns and SEO/SEM Working knowledge of ad serving tools. Perfect knowledge of web analytictools (e.g. Google Analytics) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills Job Duties : Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Write and optimized content for the website and social networking accounts such as Facebook, Twitter, etc. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing Track and analyse website traffic flow and provide regular internal reports.