Campaign Analysis Jobs in Mumbai
367 Jobs Found
Senior Manager - Business Development
Epaylater
Senior Manager Business Development Location: Mumbai Job Summary We are looking for an experienced and driven Senior Manager Business Development to join our high-growth FMCG/Fintech organization in India. This role will focus on driving business growth through effective channel marketing strategies, strategic partnerships, and market expansion initiatives. You will work closely with internal teams and external partners to strengthen brand presence, accelerate sales, and build scalable distribution networks. Key Responsibilities Develop and implement channel marketing and business development strategies aligned with overall business objectives. Identify, onboard, and manage strategic partners including brands, eB2B platforms, cash-and-carry players, distributors, and retailers. Build and maintain strong relationships with existing channel partners through regular engagement and performance reviews. Conduct market research and analyze consumer insights, competitor activity, and industry trends to identify growth opportunities. Collaborate with cross-functional teams (sales, product, marketing, and operations) to execute marketing campaigns and go-to-market initiatives. Develop channel-specific marketing assets such as product collateral, sales presentations, and training materials. Track and evaluate channel performance using sales data, ROI metrics, and market share analysis. Stay informed about industry trends and regulatory developments impacting the FMCG and Fintech sectors. Design innovative partner programs, incentives, and loyalty initiatives to drive engagement. Requirements Bachelor s degree in Marketing, Business Administration, or a related field; MBA preferred. Minimum 5 years of relevant experience, preferably in FMCG, Retail, Telecom, eB2B, or Fintech industries in India. Strong strategic, analytical, and problem-solving skills. Excellent communication and presentation skills with the ability to influence stakeholders. Proven ability to manage multiple projects simultaneously in a fast-paced environment. High level of ownership, self-motivation, and a results-oriented mindset. This is an exciting opportunity to play a pivotal role in shaping channel and business development strategies in a fast-evolving FMCG/Fintech landscape. Join us to drive growth, build impactful partnerships, and contribute meaningfully to our expansion journey. Qualification : Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred
Account Executive
Experience Commerce
Account Executive Location: Mumbai Reporting To: VP Growth About the Role We re seeking a motivated Account Executive with 1 to 2 years of experience to support the execution of digital marketing, influencer, and brand campaigns across diverse client verticals. You ll be a key point of contact for clients, assisting in campaign delivery, reporting, and account growth. If you re organized, client-focused, and eager to learn and grow within a fast-paced agency environment, this role is for you. Key Responsibilities Client Solutions Assist in planning and executing marketing, influencer, and digital campaigns across multiple clients. Act as a reliable contact for assigned clients, ensuring timely responses to routine queries and requests. Support upselling efforts by identifying growth opportunities within existing accounts and collaborating with senior team members on pitches. Maintain regular client follow-ups to ensure satisfaction and uncover additional needs. Support ideation and execution of content, promotions, and brand events. Research, Reporting & Audits Prepare monthly social media performance reports with key insights, trending content topics, and community feedback. Collaborate with analytics teams to track and report on campaign metrics tailored to client needs. Conduct research and audits, including content strategy plans, competitive analysis, and digital audits to enhance client offerings. Billing & Finance Support Track finance and billing activities related to your accounts. Follow up with clients on outstanding payments. Monitor creatives and scopes of work (SoW) linked to client billing. Must-Have Skills & Experience 1 to 2 years of experience in digital marketing or agency operations. Clear understanding of digital marketing concepts and agency workflows. Ability to track, analyze, and report key performance metrics accurately. Strong organizational, coordination, and time management skills. Proactive, client-first mindset with a drive to ensure smooth execution and client satisfaction. Nice to Have Background in content strategy or digital project management. Basic knowledge of SEO and SEM principles. This role offers a great opportunity to grow your digital marketing skills, work with diverse clients, and collaborate with a passionate team. If you thrive in a fast-paced environment and enjoy client engagement, apply now!
Assistant Business Manager
Puretech Internet
Assistant Business Manager SEO Location: Mumbai Experience: 2 4 Years Education: Graduate (Any discipline) Employment Type: Full-Time About the Role We re looking for an enthusiastic and detail-oriented Assistant Business Manager with hands-on experience in SEO and digital marketing analytics. You ll play a crucial role in driving organic growth for client websites, delivering impactful SEO strategies, and ensuring data-driven decision-making through regular performance analysis. Key Responsibilities Develop and implement detailed SEO recommendations for assigned client websites Conduct comprehensive SEO audits to ensure content and structure compliance with current best practices Monitor timelines, deliverables, and ensure commitments are met for client projects Create and deliver monthly performance reports for clients, offering insights and action plans Stay up to date with the latest SEO trends, Google algorithm updates, and industry developments Work on Google Ads (AdWords) campaigns to support paid marketing efforts when needed Analyze quantitative and qualitative data using web analytics tools (such as Google Analytics) to guide strategic decisions Translate analytics findings into actionable, performance-driven SEO plans Requirements 2 4 years of experience in SEO, digital marketing, or a related field Strong understanding of both on-page and off-page SEO practices Hands-on experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog) Working knowledge of Google Ads and campaign management Proficiency in using Google Analytics and other web analytics tools Ability to analyze data, identify trends, and translate them into strategy Strong written and verbal communication skills Highly organized, proactive, and capable of managing multiple projects simultaneously Preferred Qualities Self-motivated and results-driven mindset Passion for digital marketing and search engine technologies Ability to work collaboratively across teams and with external stakeholders Strong attention to detail and time management If you re passionate about SEO and want to be part of a dynamic team driving digital growth we d love to hear from you! Qualification : Graduate (Any discipline)
Business Manager
Puretech Internet
Business Manager SEO Strategy Location: Mumbai Experience: 4 5 Years Education: Graduate (Any Discipline) Employment Type: Full-Time About the Role We are seeking a results-driven and strategic Business Manager with strong expertise in SEO to lead and manage our search marketing initiatives. In this role, you will drive the planning, execution, and optimization of SEO campaigns that align with client business goals, while also guiding internal teams and ensuring best practices are maintained across all efforts. Key Responsibilities Plan, develop, and execute strategic SEO initiatives for client and internal projects Translate business objectives into effective and scalable SEO strategies Lead all aspects of the company s SEO and search marketing efforts Maintain regular communication with clients to manage expectations, report progress, and ensure satisfaction Ensure timely delivery of project milestones, reports, and campaign deliverables Monitor and adapt to evolving SEO trends, search engine algorithm updates, and industry best practices Analyze performance data from web analytics tools and convert insights into actionable SEO plans Educate and upskill internal marketing teams on SEO principles, processes, and evolving techniques Maintain and update internal SEO documentation and SOPs for consistent implementation Requirements 4 5 years of experience in SEO, digital marketing, or a related strategic marketing role Proven ability to lead SEO campaigns from strategy to execution and analysis Deep understanding of on-page, off-page, and technical SEO Hands-on experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc. Strong analytical skills and experience using Google Analytics and other web performance tools Excellent verbal and written communication skills with the ability to present data-driven insights Experience managing client relationships and cross-functional internal teams Ability to manage multiple projects with tight deadlines in a fast-paced environment Preferred Skills Experience in agency or client-facing roles Familiarity with Google Ads or other paid marketing channels (a plus) Strong project management and stakeholder engagement capabilities Opportunity to lead impactful SEO strategies for growing brands Work in a collaborative environment focused on performance and innovation Gain exposure to a wide range of industries and digital tools Competitive compensation and growth opportunities If you're passionate about digital strategy and ready to take ownership of SEO success at a strategic level, apply now and let s build something exceptional together. Qualification : Graduate (Any Discipline)
Senior Manager - Performance Marketing
Timespro
Position: Senior Manager Performance Marketing (Global Markets) Employment Type: Full-Time Department: Marketing Team Location: Mumbai About TimesPro TimesPro, an initiative by the Times of India Group, is a leading Higher EdTech platform established in 2013. We champion Education 4.0 values learner-centric, industry-relevant, role-specific, and tech-enabled learning. Our mission is to make excellence accessible through innovative, globally collaborative education for aspiring professionals across industries. We offer: Early Career Programs in BFSI, e-Commerce, and tech Executive Education in partnership with top Indian and international institutions Enterprise Solutions for workforce learning & development Role Overview We are looking for a Senior Manager Performance Marketing to lead and scale our Global Executive Education marketing efforts. The ideal candidate is a data-driven performance marketer with a deep understanding of digital advertising in Gulf (Qatar, UAE, KSA, Kuwait, Bahrain, Oman) and MENA markets. The role is initially individual contributor (IC) with scope to build and lead a team within 6 12 months. Key Responsibilities Performance Marketing Ownership: Lead paid media campaigns (Google, Facebook, LinkedIn, etc.) to drive lead generation, applications, and admissions for executive programs targeting NRIs and local populations in Gulf/MENA markets. Funnel Optimization: Optimize for deeper-funnel KPIs not just leads but applications and conversions in line with business goals. Strategic Campaign Planning: Use data, market insights, and competitor analysis to build impactful media plans and go-to-market strategies. Continuous Optimization: Monitor campaign performance, identify trends, and optimize creatives, targeting, and budgets to maximize ROI. Cross-functional Collaboration: Work with internal teams (creative, business, tech) and external partners/agencies to align campaign execution and objectives. Reporting & Analysis: Deliver detailed campaign performance reports (daily/weekly/monthly) with actionable insights on CAC, CPL, CPA, and engagement metrics. Required Qualifications & Experience 10+ years of performance marketing experience with a strong track record in lead acquisition and funnel optimization. Proven experience managing campaigns in Gulf/MENA markets; APAC experience is a bonus. Proficiency in paid platforms: Facebook Ads, Google Ads, LinkedIn, and affiliate networks. Strong analytical mindset with the ability to translate insights into actions. Effective communicator and collaborator across internal and external stakeholders. Experience using Salesforce or similar CRM tools is an advantage. Bachelor s degree in Marketing, Advertising, or a related field preferred. Prior experience in the EdTech or education segment is essential. Leadership experience is a plus this role has the potential to evolve into a team leadership role. You ll play a strategic role in scaling TimesPro s global education footprint, with the opportunity to own marketing outcomes in a high-growth, mission-driven organization backed by India s largest media group. Qualification : Bachelors degree in Marketing, Advertising, or a related field preferred
Senior Director - Product Marketing
Clevertap Is Brought To You By Wizrocket, Inc.
Job Title: Senior Director Product Marketing Location: Mumbai Department: Marketing Type: Full-Time About the Role We re looking for a visionary and strategic Senior Director of Product Marketing to lead the positioning, narrative, and go-to-market strategy for our suite of customer engagement solutions. In this leadership role, you ll be at the heart of our product growth engine bridging Product, Sales, Marketing, and Customer Success to deliver compelling messaging, drive product-market fit, and enable high-impact launches. You will lead a high-performing team responsible for crafting differentiated messaging, enabling field success, delivering competitive intelligence, and influencing both the market and the product roadmap. This is an exceptional opportunity for a marketing leader who thrives at the intersection of storytelling, strategy, and execution in a fast-paced, global SaaS environment. Key Responsibilities Product Positioning & Messaging Define and evolve a compelling product narrative aligned with our company s mission and vision. Create differentiated messaging and value propositions tailored for enterprise buyers across verticals (BFSI, eCommerce, OTT, Telecom, etc.). Ensure consistency and clarity across all customer touchpoints website, campaigns, sales collateral, PR, and analyst interactions. Go-to-Market Strategy (GTM) Own the end-to-end GTM strategy for product launches and key initiatives in collaboration with Product, Sales, and Customer Success. Establish GTM metrics, orchestrate cross-functional execution, and iterate based on feedback and performance. Competitive & Market Intelligence Lead market research and competitive analysis to inform positioning, product development, and sales strategies. Develop battle cards, market landscapes, win/loss analysis, and actionable insights to strengthen GTM execution. Sales & Field Enablement Partner closely with Sales to develop impactful sales tools including decks, demos, messaging frameworks, and objection handling content. Design and lead training programs for Sales, BDRs, and channel partners to ensure message alignment and field readiness. Customer & Market Insights Drive customer advocacy initiatives case studies, testimonials, reviews, and reference programs. Facilitate customer advisory boards, surveys, and interviews to uncover needs, validate direction, and capture market trends. Translate insights into strategic recommendations for Product and Marketing. Analyst & Influencer Relations Build and nurture relationships with key industry analysts (e.g., Gartner, Forrester, G2). Manage strategic briefings and secure positioning in relevant industry reports and rankings. Must-Have Qualifications 12+ years of experience in B2B enterprise software marketing, with significant leadership in product marketing. Proven success in launching and scaling enterprise-grade SaaS products. Deep domain expertise in customer engagement, marketing tech, or adjacent SaaS categories. Strong storytelling and messaging skills with executive-level communication and presence. Analytical and data-driven mindset with the ability to translate insights into strategy. Experience building and leading global product marketing teams. MBA from a Tier-1 business school or equivalent leadership experience. Preferred Qualifications Experience working with analyst relations and influencing market perception. Background in hypergrowth, venture-backed SaaS companies is a plus. Familiarity with product-led growth (PLG) and account-based marketing (ABM) strategies. Be part of a patent-backed product portfolio with 11 proprietary technologies delivering real innovation in customer engagement. Play a key role in shaping the future of mobile-first engagement platforms reaching 3+ billion devices and processing 30+ billion events daily. Thrive in a culture of ownership, curiosity, and growth, with global impact. Enjoy comprehensive Full-Spectrum Benefits, support programs, and a work environment designed to help you succeed and grow. Qualification : MBA from a Tier-1 business school or equivalent leadership experience
Gtm Ooh Analyst
Hindustan Unilever (hul)
Job Title: GTM OOH Analyst Function: Information Technology Location: Mumbai Reports to: ICD IT Director Employment Type: Full-time About the Role This is a critical role in Unilever India s IT function, acting as the Business Partner (BP) to multiple domains Customer Operations, Finance, HR, Factory & Commercial Experience. You will manage local IT operations, champion strategic digital initiatives, and ensure seamless delivery of platforms and projects. You ll bridge business needs and global IT platforms, ensuring value creation, value protection, and operational excellence across functions. Key Responsibilities Demand & Project Management Lead end-to-end project delivery for finance, customer operations, HR, logistics, and manufacturing. Manage and prioritize demand pipelines across business functions. Collaborate with global platform owners to roll out new features and solutions locally. Stakeholder Engagement Build strong relationships with internal teams: Business Finance, HR, Customer Service, Logistics, Warehouse, Factory. Align local IT strategy with business goals. Communicate effectively with both technical and non-technical stakeholders. Platform Performance & Value Protection Ensure robust, secure, and high-performing digital operations. Manage SAP systems with a focus on FI/CO modules and taxation compliance. Identify opportunities to improve operational efficiency through technology. Vendor & Risk Management Liaise with external vendors to ensure SLAs and rate card compliance. Drive vendor selection, contract negotiation, and performance evaluation. Develop mitigation strategies for technology-related risks. Continuous Improvement Identify and implement technology innovations and improvements. Monitor industry trends to recommend future-ready IT solutions. Ensure regular audits, quality checks, and platform optimization. Qualifications & Experience Education: Bachelor's in IT, Computer Science, Business, or related field. MBA is a plus. Experience: 5+ years in an IT project management/business partner role, preferably in FMCG, manufacturing, or logistics-heavy industries. SAP Expertise: Strong understanding of SAP FI/CO, including taxation functionality. Proven experience in managing cross-functional IT projects across diverse teams. Technical Skills Project Management Tools (Jira, MS Project, etc.) SAP FI/CO functional knowledge IT Infrastructure & Digital Platform familiarity Risk Assessment & Mitigation Data Analysis & Reporting Cybersecurity & IT Compliance Soft Skills & Leadership Competencies Strong leadership and stakeholder management Excellent communication (verbal and written) Collaboration across multicultural teams Problem-solving and decision-making Ownership mindset with a passion for performance Agility and adaptability in fast-changing environments Customer-first thinking with empathy Unilever Leadership Behaviors Passion for High Performance Ownership mindset with data-driven decision-making. Personal Mastery High personal standards, resilience, and focus on well-being. Consumer Love Actively seeks to improve end-user and consumer experiences. Purpose & Service Leadership rooted in humility and service to others. Agility Embraces continuous learning and innovation. Qualification : Bachelor's in IT, Computer Science, Business, or related field. MBA is a plus
Digital Marketing Lead
Mahindra First Choice
Digital Marketing Lead Reporting To: Head of Marketing Department: Marketing Location: Mumbai Key Objective of the Role Lead the digital marketing function across platforms and business lines. Collaborate with cross-functional teams including business units, contact center, and tech to strengthen internal capabilities and drive growth. Use data-driven strategies to increase website traffic, enhance visibility, and continuously optimize performance through innovation and insight. Key Responsibilities Digital Strategy & Execution Develop and execute comprehensive digital marketing strategies aligned with both B2B and B2C business goals. Campaign Management Plan, implement, and optimize campaigns across key paid media platforms (Google Ads, Meta, LinkedIn, etc.), focusing on ROI and lead generation through full-funnel journeys. SEO/SEM Leadership Design and lead SEO and SEM strategies to boost organic visibility, improve keyword rankings, and drive quality traffic. Team Leadership & Development Mentor and manage a team of digital marketers, performance marketers, and data analysts fostering growth, collaboration, and performance excellence. Budget & Performance Management Manage digital marketing budgets, monitor KPIs, and report on campaign performance to identify opportunities for scale and efficiency. Stakeholder Collaboration Work closely with the leadership team to align digital marketing efforts with broader business objectives. Lead Funnel Optimization Partner with the contact center team to analyze the lead funnel, gather insights, and implement data-backed improvements. Trend Monitoring & Innovation Stay updated on industry trends, algorithm changes, and emerging digital tools to ensure competitive advantage. Marketing Automation & CRM Drive implementation of marketing automation solutions and CRM system integrations to streamline marketing workflows. Role Requirements Education Bachelor s or Master s degree in Marketing, Communications, or a related field. Experience 9 10 years of hands-on experience in digital marketing with a strong background in performance marketing and strategic planning. Technical Skills Deep knowledge of SEO, SEM, paid media, CRM automation, and performance marketing. Proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and analytics/reporting tools. Strong analytical mindset with the ability to interpret data into actionable insights. Skilled in building reports and delivering high-impact presentations. Behavioral Competencies Leadership Analytical Thinking Problem Solving (Digital-first) Customer Obsession Excellent Communication High Attention to Detail Adaptability and Agility Qualification : Bachelors or Masters degree in Marketing, Communications, or a related field
Operations Executive
Midday Infomedia Limited
Job Title: Operations Executive Direct Business Location: Mumbai, Maharashtra, India Experience: 0 2 Years (Freshers welcome) Designation: Operations Executive Job Summary: We are seeking a detail-oriented and proactive Operations Executive to support our Direct Advertising and Content Syndication business. This role will focus on managing campaign execution, content delivery, performance reporting, and operational coordination across teams. Ideal candidates will have strong organizational and analytical skills, a solid grasp of digital media processes, and a passion for operational excellence. Key Responsibilities: Content & CMS Management: Oversee the Content Management System (CMS) for direct business operations including ad placements, sponsored content, and special initiatives. Ensure timely and accurate campaign execution, adhering to client specifications and internal deadlines. Troubleshoot CMS-related issues and maintain operational integrity. Reporting & Data Analysis: Generate and maintain reports on campaign performance: impressions, clicks, conversions, content engagement, etc. Use Excel and data tools to analyze trends and deliver actionable insights. Prepare weekly/monthly performance summaries for internal teams and external clients. Conduct market and competitor analysis to inform strategic decisions. Syndication Management: Manage operations related to content syndication agreements, including content distribution, tracking, and reporting. Coordinate with syndication partners to ensure contract compliance and smooth operations. Billing & Campaign Booking: Oversee booking and billing processes for direct advertising campaigns. Collaborate with finance and sales teams to ensure timely and accurate invoicing. Reconcile discrepancies and assist in accounts receivable management. Cross-Functional Coordination: Act as the key operational liaison between sales, content, editorial, tech, and finance teams. Communicate campaign statuses, deliverables, and performance updates to clients and stakeholders. Coordinate with external vendors or partners when required. Process Optimization: Identify and implement improvements in existing operational workflows. Create and maintain Standard Operating Procedures (SOPs) and documentation for repeatable tasks and best practices. Qualifications: Bachelor s degree in Business Administration, Marketing, Communications, or a related field. 0 2 years of experience in operations, ad ops, or campaign management within digital or media environments. Proficiency in Microsoft Excel for reporting, data visualization, and dashboards. Familiarity with CMS platforms (e.g., WordPress, Drupal, or custom CMS tools). Understanding of digital advertising ecosystems and sales processes. Strong communication, coordination, and organizational skills. Ability to work independently, manage multiple tasks, and meet tight deadlines. Preferred Qualifications (Good to Have): Experience with CRM tools like Salesforce. Familiarity with Google Analytics and web analytics platforms. Basic understanding of SEO, digital marketing, or compliance within media. Skills Tags: Operations Management | Excel | Content Syndication | CMS | Digital Media | Campaign Execution | Reporting | Billing | Client Coordination | Backend Operations | Ad Operations Qualification : Bachelors degree in Business Administration, Marketing, Communications, or a related field
Sr Manager- Marketing (frp)
Jindal Aluminium
Position: Senior Manager Marketing (FRP) Department: Sales and Marketing Location: Mumbai Role Overview: We are looking for a seasoned Senior Manager Marketing to lead the marketing and sales efforts for FRP products such as coils, sheets, and foils. The role involves strategizing business growth, expanding market presence, and driving revenue across multiple sectors including automotive, electrical, packaging, and building & construction. Key Responsibilities: Develop and execute comprehensive marketing and sales strategies for FRP products. Identify and pursue new business opportunities, market segments, and customer bases across diverse industries. Build and nurture strong relationships with OEMs, industrial clients, distributors, and export customers. Conduct detailed market analysis, competitor benchmarking, pricing strategy formulation, and demand forecasting. Lead business development activities in both domestic and export markets. Collaborate with production, quality, R&D, and supply chain teams to ensure product quality, customer satisfaction, and timely deliveries. Drive marketing campaigns, participate in industry trade shows, and boost brand visibility. Monitor sales performance against targets, KPIs, and profitability metrics, making data-driven adjustments as needed. Prepare commercial proposals, negotiate contracts, and oversee timely collections. Provide strategic inputs to product development, packaging innovations, and incorporate market feedback for continuous improvement. Qualifications & Skills: Bachelor s degree in Engineering (preferably Metallurgy, Mechanical, or Industrial Engineering). MBA in Marketing or related discipline. Proven experience in marketing and sales within the FRP or related manufacturing sectors. Strong analytical, negotiation, and communication skills. Ability to lead cross-functional teams and manage multiple stakeholder relationships effectively. Qualification : Bachelors degree in Engineering (preferably Metallurgy, Mechanical, or Industrial Engineering).
Data Analyst
Blenheim Chalcot It Services India Pvt. Ltd.
Position: Data Analyst Location: Mumbai, India Division: Data & Analytics / Marketing About the Role As a Data Analyst within the Blenheim Chalcot portfolio and Oakbrook, you will be crucial in driving data-driven insights for our consumer lending business. You will analyze marketing performance across direct and third-party aggregator channels, helping optimize spend and strategy. Your work will involve building and maintaining dashboards (SQL, Power BI), monitoring campaign and product performance, and ensuring channel efficiency. Key Responsibilities Campaign & Channel Performance Analysis Track and analyze marketing campaigns (paid search, social, email, display, aggregators). Measure key conversion metrics: impressions → clicks → applications → approvals → disbursals. Identify underperforming campaigns/channels and recommend improvements. Aggregator Performance Monitoring Monitor lead volume, quality, and conversion rates from aggregators (e.g., Clear Score, Compare the Market). Benchmark aggregator ROI and provide actionable insights for partner management. Product Performance Tracking Analyze application, approval, and disbursal trends by product type. Segment performance by demographics, channel, and credit risk tiers (prime, near-prime, non-prime). Identify opportunities for product/pricing optimization. Dashboard Development & Reporting Design and maintain interactive dashboards using SQL and Power BI. Ensure data accuracy and real-time performance tracking. Present weekly/monthly reports and insights to marketing, finance, and product teams. Customer Journey & Funnel Analysis Analyze drop-off points in the customer journey. Collaborate with CRO and UX teams to improve application flows. Support A/B testing with data analysis. Marketing Data Governance Ensure campaign tagging and data standards across platforms (GA, CRM, ad networks). Collaborate with data engineering on data quality and pipeline improvements. About You Technical Skills: Advanced SQL skills (complex queries, joins, CTEs) on relational databases (Snowflake, Big Query, Redshift). Proficient in Power BI (dashboard design, KPI visualization, DAX calculations). Strong Excel/Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP, array formulas). Data cleaning and preparation expertise; familiarity with Alteryx or Python/Pandas is a plus. Understanding of UTM tracking, campaign attribution models, and analytics platforms (Google Analytics, Adobe Analytics). Experience with A/B testing and statistical analysis. Familiarity with CRM and marketing platforms (Google Ads, Meta, email/SMS tools). Awareness of GDPR and data governance best practices. Non-Technical Skills: Commercial awareness in lending context (customer acquisition cost, ROI, bad debt rates). Ability to translate data insights for non-technical stakeholders (marketing, finance, compliance). Strong attention to detail and problem-solving mindset. Excellent time management balancing regular reporting and ad-hoc analysis. Curious and proactive in identifying trends and opportunities. Collaborative working style across marketing, product, risk, and data teams. About Blenheim Chalcot & Oakbrook Blenheim Chalcot is a world-leading digital venture builder with over 26 years of experience creating disruptive businesses in FinTech, EdTech, GovTech, and more. Our India team plays a vital role in our success, fostering innovation and entrepreneurship since 2014. Oakbrook, a fast-scaling FinTech venture in our portfolio, leverages advanced analytics and technology to provide personalized consumer lending solutions. We aim to simplify borrowing with fair, data-driven credit access tailored to individual customers. Join the world s leading digital venture builder. Work with a diverse, talented team in a culture of continuous learning and innovation. Opportunity to work on Gen AI-enabled cutting-edge solutions. A fun, open, and cricket-enthusiast environment (home of Rajasthan Royals IPL team!). 24 days annual leave + 10 public holidays. Private medical insurance for you and your family & life insurance coverage. Our Commitment We value diversity and inclusion, fostering a culture where everyone s skills and talents can thrive. We recruit, develop, and promote based on merit and competence, driven by curiosity and collaboration. Join us to make an impact in a data-driven, fast-paced environment.
Senior Product Marketing Manager
Blenheim Chalcot It Services India Pvt. Ltd.
Position: Senior Product Marketing Manager Location: Mumbai, India (Hybrid) Function: Marketing | B2C Fintech | Full-Time The Role We are hiring a Senior Product Marketing Manager to lead the go-to-market strategy for our cutting-edge AI Agent mortgage product, while driving customer acquisition and lifecycle engagement across the ecosystem. This is a high-agency, strategic leadership role for someone who thrives on end-to-end ownership from GTM planning to growth experimentation and product positioning. You'll work at the intersection of AI innovation and digital financial services, helping shape how the next generation of homeowners discover, compare, and secure mortgages. Key Responsibilities AI Agent Product Launch & GTM Strategy GTM Leadership: Own the B2C go-to-market strategy for Koodoo s GenAI-powered mortgage assistant product. Positioning & Messaging: Craft compelling value propositions and positioning in a competitive mortgage tech landscape. AI-First Marketing: Integrate GenAI capabilities across marketing collateral, campaigns, and product storytelling. Customer Research: Conduct deep dives into audience needs, industry benchmarks, and competitive analysis. Innovation: Leverage AI-native tools and channels for creative, high-impact customer acquisition. Customer Lifecycle & Engagement Optimization Lifecycle Management: Optimize engagement across our 12,000+ user email base (growing by ~1,000 users/week). Retention Tools: Scale our automated mortgage rate alert system, improving re-engagement and conversions. Experimentation: Design, execute, and analyze A/B tests across key touchpoints (using tools like PostHog). LTV Growth: Drive lifecycle campaigns that improve user retention, repeat engagement, and lifetime value. Strategic Marketing Operations Cross-Functional Execution: Collaborate with Product, Design, Operations, Mortgage Advisors, and Compliance teams. Performance Tracking: Define and own KPIs for product launches and customer engagement success. Thought Leadership: Develop content that positions Koodoo as the UK s leading AI-first mortgage platform. Channel Innovation: Test and scale new customer acquisition channels; optimize existing ones. Strategic Alignment: Ensure marketing is embedded into product development processes and business planning. About You You re a strategic and execution-focused marketer who thrives in fast-paced environments. You re not only fluent in data and GTM planning you re also excited to experiment with AI, deeply understand customer needs, and lead cross-functional teams to success. Requirements 7 10 years of experience in product marketing, ideally in fintech, mortgage, or other high-consideration B2C verticals. Proven product launch experience, including AI/ML product GTM preferred. Expertise in customer acquisition, lifecycle marketing, and performance optimization. Experience with analytics and experimentation tools (e.g., PostHog, Mixpanel, GA4). High ownership mindset with ability to operate independently and iteratively. Strong cross-functional collaboration skills, including with product and technical teams. Excellent written and verbal communication; comfortable writing customer-facing content and internal briefs. Preferred: Familiarity with UK mortgage/lending ecosystem and related regulations. About Blenheim Chalcot Blenheim Chalcot is the UK s leading digital venture builder, with over 26 years of experience creating more than 40 successful startups in FinTech, EdTech, GovTech, Media, and more. All our ventures are GenAI-enabled, backed by world-class talent and a robust innovation ecosystem. Our India team, established in 2014, powers the growth of our global ventures through world-class engineering, marketing, data, operations, and finance. About Koodoo Koodoo is transforming the UK mortgage journey through digital innovation and AI-driven products. We help consumers from first-time buyers to re-mortgagers compare products, track rates, and connect with lenders via a simple, intuitive interface. Our recent breakthrough: passing the CeMAP exam using AI a UK-first milestone in mortgage tech. We partner with major UK banks and leading comparison brands to power smarter, AI-first mortgage journeys. A chance to work at one of the world s most respected venture builders. Exposure to high-growth fintech and GenAI-led marketing strategies. 24 days of annual leave + 10 public holidays. Private medical insurance for you and your family. Life insurance. Learning & development culture: access to venture-wide training, tools, and mentoring. A collaborative, fun, and high-performing team environment (plus cricket we own the Rajasthan Royals IPL team!). Diversity & Inclusion At Blenheim Chalcot, inclusion and meritocracy drive our decisions. We welcome talent from diverse backgrounds and believe that agility, generosity, and curiosity power innovation. We focus on developing people based on potential and capability, not just credentials. Recruitment Process Our hiring process is streamlined and respectful of your time. It typically begins with an introductory 15-minute call, followed by in-depth interviews with stakeholders from marketing, product, and leadership.
Business Development Officer
Optimus Web Solution
Business Development Officer (Government Sales Executive) Job Overview: We are seeking a highly motivated Government Sales Executive (Business Development Officer) to drive sales and revenue growth within the government sector. The ideal candidate will be responsible for developing and executing sales strategies to penetrate government markets and achieve sales targets. This position plays a crucial role in expanding our organization s presence in the public sector and building strong relationships with government agencies. Key Responsibilities: Develop and implement effective sales strategies to drive government sales and achieve set revenue goals. Identify and pursue new business opportunities within government agencies and departments to expand market presence. Cultivate and maintain strong relationships with key government decision-makers and stakeholders. Lead the creation and submission of proposals, bids, and contracts for government projects. Collaborate with the marketing team to design targeted campaigns and materials tailored for government audiences. Negotiate and finalize government contracts, ensuring compliance with all government regulations and requirements. Provide regular sales forecasting, reporting, and analysis for government sales activities. Stay informed on government policies, regulations, and market trends that impact sales strategies. Represent the organization at industry events, trade shows, and conferences focused on government sales. Lead and mentor a team of government sales professionals, driving performance and achieving sales targets. Coordinate with internal departments such as legal, finance, and operations for the successful execution of government contracts. Monitor competitor activities and public sector market trends to identify new opportunities and risks. Drive continuous improvement in government sales processes and strategies. Ensure full compliance with government sales laws, internal policies, and regulations. Desired Key Skills & Qualifications: Bachelor s degree in Business Administration, Marketing, or a related field. Preferred: B.Tech Mechanical or equivalent qualification. Proven experience with a minimum of 2+ years in government sales or business development within the public sector. In-depth knowledge of government procurement processes, regulations, and contracting procedures. Exceptional communication and presentation skills, with the ability to influence and engage government decision-makers. Strong negotiation skills and experience in managing complex government contracts. Strategic mindset with the ability to develop and execute effective sales plans for the public sector. Demonstrated leadership experience in managing, coaching, and motivating sales teams. High level of integrity and ethical standards in conducting government sales activities. Ability to travel as required to meet with government clients and attend relevant events. Problem-solving and decision-making abilities in a dynamic sales environment. Deep understanding of public sector trends, market dynamics, and government needs. Master s degree in a relevant field is a plus. Certification in government contracting or sales is desirable. Experience: 2-5 years of experience in government sales or business development within the public sector. Location: Mumbai, Maharashtra At our organization, we provide an exciting career opportunity in the government sector that offers growth, challenges, and the chance to make a real impact. If you have a passion for government sales and want to contribute to expanding our public sector presence, we want to hear from you! Qualification : B.Tech Mechanical or equivalent qualification.
Executive - Paid Media
White Rivers Media
Position: Executive - Paid Media Location: Mumbai Experience: 6 Months - 2 Years Employment Type: Full-Time About the Role: We are looking for an enthusiastic and detail-oriented Executive - Paid Media to join our digital marketing team. This role is ideal for someone who has a keen interest in digital advertising and is eager to support the execution and optimization of paid media campaigns across multiple channels. Requirements: Bachelor s degree in related fields or any discipline. Proficiency in using digital marketing tools and platforms. Basic knowledge of SEM, social media advertising, and email marketing. Strong analytical and problem-solving skills. Familiarity with web analytics tools, such as Google Analytics. Excellent written and verbal communication skills. Ability to work in a fast-paced, deadline-driven environment. A team player with strong organizational and multitasking abilities. Key Responsibilities: Assist in creating and implementing digital marketing campaigns across various channels (SEM, social media, email). Monitor and analyze website and campaign performance using analytics tools. Conduct market research and competitor analysis to identify trends and opportunities for campaign optimization. Optimize website content and landing pages to improve SEO performance and user experience. Assist in the planning and execution of paid advertising campaigns (Google Ads, Facebook Ads, etc.). Monitor and respond to client inquiries and feedback regarding ongoing media campaigns. Stay updated with the latest trends and best practices in digital marketing and paid media strategies. Provide support to the digital media team across various tasks as required.
Media Lead - Ecommerce
Schbang
Job Title: Media Planning Manager Reports To: Head of Media Location: Mumbai Major Roles & Responsibilities: Ad Account Creation: Responsible for the creation and management of client ad accounts. Business Objective Alignment: Understand client business objectives and guide the team on how to align media strategies to meet those objectives. Pitching New Business Avenues: Identify potential new business areas and proactively pitch them to the client in collaboration with the Head of Media. Platform & Media Plan Selection: Review and select the best platforms for campaigns based on client marketing objectives. Ensure that the media plan aligns with the benchmarks set by the buying team. Client Communication: Share the media plan with clients and make necessary revisions based on client feedback. Third-party Coordination: Coordinate with the internal team to secure the best possible rates from third-party vendors and suppliers, when required. Estimate Sharing & PO Management: Once the media plan is locked, share estimates with the accounts team to raise the Purchase Order (PO). Ensure that work doesn t commence without the PO. Campaign Monitoring & Guidance: Ensure that campaigns begin on time, monitoring their performance and guiding the team on optimal strategies. Industry Benchmarking: Use analytics tools like Google Analytics, SimilarWeb, and SEMRush to benchmark performance against industry standards. Team Management & Hiring: Participate in team recruitment, decision-making, and training new joiners. Ensure that they are familiar with the company's processes and ways of working. Media Estimate Tracker: Ensure the Media Estimate Tracker and Revenue Trackers are up to date. Target Achievement & Reporting: Strive to meet assigned targets, track progress, and prepare monthly media-related reports in line with set goals. Skills Required: Strong Communication Skills: Ability to effectively communicate with internal teams and clients. Time Management & Attention to Detail: Strong organizational skills and attention to detail to ensure timely and accurate media plan execution. Analytical Skills: Problem-solving attitude and the ability to interpret data to inform decisions. Proficiency in Analytics Tools: Knowledge of tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking and campaign analysis. E-Commerce Ad Platforms Knowledge: Familiarity with Amazon Ads and Flipkart Ads for running and optimizing e-commerce campaigns. Leadership & Team Management: Proven ability to lead and manage teams, making decisions related to hiring, mentoring, and team performance. Schbang offers an exciting, fast-paced environment with opportunities for growth and learning. You'll be part of a team that drives innovation and creativity across diverse brands and industries. If you're looking to make an impact and be part of a forward-thinking company, Schbang is the place for you!
Business Growth Manager
Schbang
Job Title: Business Development Manager - Media Sales Reports To: Head of Media Location: Mumbai Key Responsibilities: 1. New Business Acquisition & Revenue Growth Lead Generation: Identify, prospect, and generate leads for potential clients across sectors like D2C, E-commerce, FMCG, Fintech, and Retail. Sales Strategy: Develop and execute a targeted outbound sales strategy to secure high-value media planning and buying mandates. Media Proposals & Pitches: Create compelling media proposals, tailored pitch decks, and business growth strategies to win new accounts. Negotiations & Deal Closure: Lead negotiations and close deals with high-growth brands, focusing on media solutions across platforms like Meta, Google, OTT, and third-party ad networks. Pipeline Management: Build and maintain a robust pipeline of potential clients, ensuring continuous business growth. 2. Client Engagement & Relationship Building Client Representation: Act as the face of Schbang s media business in high-stakes client meetings and industry networking events. Long-term Relationship Building: Develop long-term, consultative relationships with senior decision-makers (CMOs, Marketing Heads, Brand Managers) at potential client organizations. Industry Insights: Stay updated on industry trends and competitor activity to position Schbang as a top-tier media partner. Partnership Management: Cultivate and maintain strong relationships with media publishers, ad networks, and OTT platforms to unlock exclusive inventory and collaboration opportunities. 3. Sales Strategy & Market Expansion Market Analysis: Analyze market trends, competition, and client needs to refine Schbang s media sales and pricing strategies. Sales Alignment: Collaborate with internal media teams to align sales efforts with execution capabilities, ensuring a smooth client onboarding process. Cross-Selling & Upselling: Identify opportunities to cross-sell and upsell additional Schbang services, including creative services and influencer marketing. Performance Tracking: Track and report key business growth metrics, including lead conversion rates, deal closures, and revenue performance, ensuring sales targets are met. Qualifications & Skills Required: Experience: 3-4 years of experience in business development, media sales, or agency growth roles, specifically focused on media planning and buying solutions. Industry Knowledge: Strong understanding of the digital media ecosystem, including Meta, Google, OTT platforms, and third-party ad networks. Track Record: Proven success in winning large-scale media pitches and securing high-value client accounts. Sales Skills: Ability to craft compelling sales decks, media strategies, and ROI-driven proposals tailored to different brand needs. Negotiation Expertise: Exceptional negotiation and persuasion skills with experience closing deals in the 50L- 5Cr range. Network: Established network of brand decision-makers, including CMOs, Marketing Heads, and Media Buyers, is a significant plus. Communication: Strong presentation, communication, and stakeholder management skills. Fast-Paced Environment: Ability to thrive in a fast-paced, target-driven environment with a passion for scaling media businesses. Dynamic Work Environment: Be part of a fast-growing company with a team of talented professionals working on exciting, high-profile campaigns. Growth Opportunities: With Schbang s rapid expansion, you ll have opportunities to take on more responsibilities and shape the future of the company. Innovative Projects: Work with top-tier brands and help them drive growth through strategic media planning and buying. If you re looking to make a significant impact in the media industry and have the experience and drive to succeed, Schbang is the place for you!
Zonal (west) Marketing Executive
Linc
About the Job Person should be experienced with Marketing & Sales Alignment, Understanding of Marketing Strategies, Communication & Coordination Cross-functional, Execution & Operations Campaign Implementation, Data Analysis & Feedback Management Sales & Marketing Data Analysis, Problem-solving & Adaptability Crisis Management and Tech & Digital Knowledge Sales Tools Familiarity. Preferred Industries: Stationery, FMCG, Food, BTL & Activation, Consumer Goods Qualification: Graduation Experience: 4 5 Years Age: Around 45 Years Gender: Male Key Requirements Marketing & Sales Alignment: Work closely with the Zonal Sales Team to ensure smooth execution of marketing campaigns at the regional level. Align marketing initiatives with zonal sales objectives to maximize impact. Act as a liaison between the central marketing team and the zonal sales team, ensuring clear communication and implementation of marketing strategies. Campaign Execution & Activation: Execute national marketing campaigns at a zonal level, ensuring timely implementation. Oversee POSM (Point-of-Sale Materials) deployment and in-store branding in retail outlets. Plan and manage regional activations, including school/college promotions, dealer engagement programs, and trade events. Ensure timely distribution of marketing collaterals to sales teams and distributors. Retail & Trade Marketing: Drive general trade marketing activities, ensuring promotional compliance in stores. Support the sales team with promotional schemes, retailer engagement, and visibility drives. Collaborate with distributors and channel partners for localized marketing initiatives. Market Intelligence & Feedback: Monitor and report competitor activities, pricing, and promotional trends in the region. Gather field feedback from sales teams, retailers, and distributors to refine marketing strategies. Analyse sales data and campaign effectiveness, providing insights to the central marketing team. Digital & CRM Support (Optional): Work with digital marketing teams to support localized digital campaigns (WhatsApp marketing, local influencers, social media activations). Utilize CRM and sales tracking tools for marketing effectiveness analysis.
Senior Manager - Quantitative Research
Nielseniq
Job Description Role Purpose: This is a strategic leadership position. Primary responsibility is to lead and grow the NIQ Qualitative business Nationally. The candidate will be responsible for driving profitable growth, including the full P&L of the business, Representing VOC and creating awareness of all your portfolio internally and externally. You will lead the India Qualitative business and team of Qualitative researchers, work closely with the various Business Vertical leaders and set a strategy that focuses on account acquisition retention and growth This role is also accountable for accurately managing an active sales pipeline and coaching the specialty seller team to better results by leveraging multiple sales drivers such as prospecting, campaigns, and other account engagement tools. Working closely with business partners across verticals to understand client challenges and ensuring strong awareness and presence of Qual with these clients. Core Responsibilities Own Qualitative Research revenue and cost OP, driving long term profitable growth. Develop and execute the Qualitative Strategy to grow share. Developing a clear blueprint on where to play and how to play and how to win. Introduce new solutions and thought leadership pieces to the team Develop and drive continuous though leadership agenda and participate in external forums. Craft India client engagement plans alongside the Vertical leaders and Business partners for target client activation at local India level. Develop sales plans and strategies accordingly to achieve sales goals in collaboration with each Vertical leader. Articulating it clearly with the Vertical business partners on opportunities for new client penetration, cross sales and upgrades leveraging the practices - Bring to Life the Go to Market plan review, adjust with vertical leaders as well partnering with Regional Qualitative Practice. Ensuring that your team of Qual researchers have a clear blue print of which accounts to focus and alignment with business partners. Serve as senior leader on Local RFP engagements working across SA&I and NielsenIQ for a unified response and representing the Qualitative research requirements. Develop KPI for the teams that focuses not just on NBD but also on client retention, win back, and larger share of continuous business. Manage sales team pipeline and assist in closing deals through strategic intervention. Set quarterly and annual sales quotas. Provide detailed sales forecasting on a monthly basis. Own client-level annual operational (OP) planning inputs with the team at the account/geo level. Create sales reports and provide feedback to SA&I India leader. Drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results. Ensure the team is scoping projects responsibly that meet SAI profitability guidelines. Partner closely with Customer Success Teams and vertical leaders to align on goals and strategy and drive shared accountability for revenue targets. Implement annual pricing increases and influence price-setting for new services. Lead and Advise on RFPs as necessary. Ensure NIQ GDF / SDF fund usage where applicable. Be a NIQ relationship driver. Liaise with local NIQ sales leaders on joint business planning, regional commercial efforts, and SAI product pushes. Voice of client Maintain & develop the commercial relationship to clients. Monitor the market and competitor products and activities and feed the same to India lead as well as regional Qual leader. Review customer activity and anticipate prospecting needs. Establish and maintain senior level key prospect/client relationships. Provide input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate Practice leaders as well as Regional Vertical leader to capture needs and get early feedback on our mid / long term product roadmaps. Product positioning and awareness Clearly and convincingly articulate Qualitative offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Where necessary adapt Regional Qual sales framework to India, linked to use cases relevant to specific target buyer personas and Verticals. Adopt and adjust Regionally built buyer personas profile and objection handling playbook to India market needs. Generate buyer personas database by verticals and help activate the same with GTM plan along with the Vertical Leaders. Facilitate the creation of client case studies to support product positioning. Lead or support T2T client meetings concerning Qual. Maintain broader Qualitative product/technical knowledge across all SAI tools. Participate in regional boot camps. Plan and Initiate local Bootcamps to train the Business partners. People management Recruit and hire Qual Research staff as the case may be. Motivate the teams to achieve their goals. Mentoring and guiding on winning techniques using your experience. Setting their targets and goals and guiding them on how to meet and exceed their KPI. Work with training team and peers to develop sales training content and protocols. Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes. Regular performance reviews with the team. Qualifications Expert in Qualitative Research techniques University degree in Marketing / Economics / Psychology / Sociology or related field a must. Preferred Postgraduate or MBA 15+ years working experience in Market Research - Strong understanding and appreciation of the various MR protocols such as concept testing, product testing, U&A, Segmentation, Profiling studies, BHT and so on. Proven Leader of high performing teams Expertise in (application of) one of NielsenIQ solutions is a plus Strong analytical skills Proven sales acumen Skillsets Strong sense of urgency and accounta...
Global Assistant Brand Manager - Lifebuoy Core
Hindustan Unilever
Global Assistant Brand Manager Lifebuoy Core Work Location: Mumbai HQ Function/BU: Personal Care, Marketing Business Context Lifebuoy, the world s first health soap, was launched in 1894 by William Lever, pioneering affordable hygiene in Victorian England. Today, Lifebuoy is the #1 germ protection soap, known for its legacy of cleanliness and personal hygiene. Lifebuoy has expanded globally, with a wide range of products including soap bars, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene for families around the world. Lifebuoy has also successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthy societies through NGO partnerships and behavior change programs that champion handwashing and good hygiene practices. Job Purpose At Unilever, we believe in bringing your purpose to life through the work you do. As the Global Assistant Brand Manager Lifebuoy Core, you will be responsible for developing and validating core innovations and advertising strategies for the Indian market, in line with the brand s growth strategy. Your work will focus on delivering competition-beating products and campaigns that drive brand health and market share growth. The success of this role depends on: Developing innovative ideas based on consumer insights. Executing campaigns and product launches on time and in full (OTIF). Achieving market share targets and improving brand health (UBS). Responsibilities Develop Brand Growth Strategies: Lead the creation of brand growth strategies by deeply understanding consumer/shopper trends, competitive threats, and category/brand opportunities. Consumer Insights: Identify and articulate consumer insights to generate new business ideas and product concepts. Leverage New Technologies: Use new technologies and strategies to uncover opportunities (e.g., new claims, products, advertising, and packaging). Cross-functional Leadership: Lead the development of innovations with cross-functional teams (R&D, supply chain, finance, etc.) to bring ideas to life. Integrated Marketing Campaigns: Develop and deliver Integrated Marketing Campaigns, with clear and persuasive strategies and ideas. Project Management: Manage projects efficiently using IB, Innoflex, and CIP, monitoring progress, ensuring timely delivery, and adhering to budgets. Marketing Execution: Ensure effective execution of campaigns and product launches, contributing to brand growth and market share targets. Experience Requirements Brand Management and Innovation: Proven experience in Brand Management and/or Innovation, preferably with premium innovations. Business Initiatives: Involvement in at least one business-building initiative, such as a new product launch, relaunch, or packaging change. Cross-Functional Project Management: Experience in business analysis, developing marketing plans, and managing cross-functional projects. Data & Analytics: Experience using data and analytics to build consumer insights and business hypotheses, leading to strong marketing executions and innovations. This role offers an exciting opportunity to make a direct impact on Lifebuoy s growth in the Indian market, leveraging consumer insights, innovation, and integrated marketing strategies to drive brand success.
Professional Development Leader, Vision Care India
Johnson & Johnson Services, Inc
Description Title of Position: Professional Development Lead, Vision Care INDIA Reports to: BUD / General Manager, Vision Care INDIA The Professional Development Lead aims to lead, develop, and guide the integration of educational and curriculum initiatives, with a primary focus on raising the standards of eye health professionals and enhancing awareness and fitting excellence of contact lenses. His/ Her s Key role would be to develop Strategies In line with Countries business objective. Accordingly Plan, Lead and Execute Fitting Training / NPI Launches and track and build data led insights on training \WORKING RELATIONSHIPS Internal and external contacts. Internal: Direct Reporting and Regular engagement with Country BUD Cluster PD Lead: To empower with all training material and guidance to improve quality and engagement of professional training in the market Engage with Local Sales Team, Relevant India Cross Functional Team to build road map and execution plans for internal professional training External: ECP s of IO s Top Stores & Medium Stores ECP s of NKA s GKB, Lenskart, Titan, Himalaya etc. Agencies, Trainers, etc. KEY ACCOUNTABILITIES 1. Education and Curriculum Development: Lead Develop and Execute Professional strategy in line with country s overall business objectives. Lead and shape the market professional strategy, market training plans and materials (such as educational 3D animations and videos), in execution of a fully integrated closed-loop professional and patient experience. Represent India s Professional Lead for Internal stakeholders- Lead cross-functional teams to operationalize business strategies relevant to training that leverage innovation, digital technologies, and new methodologies that generate value, growing category penetration, and achieve business results. Develop relevant educational materials, tool kits, case studies, trials and ensure strong representation in the partnership stores IO s and NKA s Lead member of the local copy clearance process to ensure all technical / clinical information of JJVC India materials are factually correct and claims are fully substantiated for both internal and external communications 2. Raising Standards: Elevate India s standard of education, Trials & execution in-market professional communications & engagement against business plans that grow ACUVUE Brand equity, usage, penetration, consumption, and loyalty. Co-create with marketing world-class ECP education & certification. Lead business analysis and development of an annual professional plan & content in line with strategic priorities to grow category and shares, countering competitor activities. 3. Team Leadership: Lead business-planning sessions, drive marketing initiatives, and act as a team leader managing resources of professional projects. Coach & mentor members that we will hire on requirement 3P project basis to engage with Key Stores via periodic catch up & project collaboration. 4. Awareness and Fitting Excellence: Engage, align, and collaborate with Local Vision Care team & STAR Professional Team in leveraging to develop groundbreaking patient & ECP communication campaigns, including online & offline/ in-store and large-scale events Support & influence the delivery of clinical claims regarding NPI execution and existing products. 5. Stakeholder Engagement and Thought Leadership: Align, leverage Local/ Star Professional guidance to support sales team gaining focus portfolio MS in Store via training and trails & check through regular - Mystery Shopping and other consumer/ competitor/ professional insight market research studies lead by Marketing Closely Collaborate to shape in-country efficient Professional Plan and execution and BME allocation for the same with clear plan tracking of Impact Lead & represent India key meetings as well as business reviews to maximize support for the country to accelerate growth. Foster market collaboration & DEI. WAYS OF WORKING Three-way transparent communication with local Markets & Cluster Professional Team Early alignment on key measures of success to ensure efficient use of time and resources Close working relationship with local Marketing, Sales Team ( IO s and NKA s); Compliance to ensure seamless & impactful execution, while ensuring Business Unit Head is kept informed and involved in key decision making processes This position plays a pivotal role in advancing education, raising professional standards, and increasing awareness and fitting excellence for contact lenses and ACUVUE brand lenses in the country. Qualifications MBA from a premier institute Qualification : MBA from a premier institute
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