Campaign Insights Jobs in Pune

Team Lead Account Management Location: Pune Experience: 3+ years Employment Type: Full-Time About Amura Amura Marketing Technologies is a next-generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands across India. Guided by the philosophy of Marketing Engineered , we blend creativity, data, and technology to craft innovative marketing strategies that drive measurable results. Role Overview We are looking for a dynamic and experienced Team Lead Account Management to lead client strategy, execution, and servicing across multiple digital projects. This role involves managing a team of account managers, driving campaign performance, and ensuring seamless coordination between internal teams and clients. You'll be responsible for delivering marketing strategies that align with client goals and deliver measurable impact. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement comprehensive, data-driven marketing strategies tailored to client objectives. Ensure strategies are aligned with industry best practices and designed to drive measurable engagement and conversions. Lead full-funnel strategy development across awareness, consideration, and conversion stages. 2. Team & Project Management Manage, mentor, and guide a team of junior account managers. Allocate tasks effectively to ensure timely, high-quality project delivery. Collaborate cross-functionally with creative, content, media, and tech teams to execute campaigns efficiently. 3. Client Engagement & Servicing Act as the primary point of contact for clients, ensuring proactive communication, updates, and relationship management. Understand client briefs in depth and translate them into actionable strategies. Maintain high client satisfaction through consistent service quality and strategic value. 4. Campaign Management Oversee the execution of campaigns across multiple digital platforms. Monitor performance, troubleshoot issues, and optimize in real-time to maximize ROI. Report campaign results with insights and next steps for growth. 5. Digital Platforms & Tools Proficient in platforms such as: Google Ads & Google Analytics Meta (Facebook) Business Manager Demand-Side Platforms (DSPs) and programmatic advertising tools Ability to leverage analytics tools to inform campaign performance and optimization. Must-Have Skills Strong command of full-funnel marketing strategies and their implementation. Proven expertise in performance marketing, including ROI optimization and attribution modeling. Ability to conceptualize and execute impactful marketing campaigns. Experience translating strategy into operational execution with a focus on timelines and outcomes. Strong communication and leadership skills with the ability to liaise between clients and cross-functional teams. Desired Qualifications & Experience Minimum 3 years of experience in digital marketing and account management, preferably in an agency setting. Prior experience in client strategy, servicing, and project management. Hands-on experience managing a team of 6 or more people. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong analytical mindset with the ability to turn data insights into actionable strategies. Excellent interpersonal and decision-making skills with a high degree of ownership. Who You Are You thrive in a fast-paced, high-growth environment. You re a strategic thinker with attention to detail and a drive for results. You take ownership, stay proactive, and are relentless in project execution. You re a natural leader, a strong communicator, and a team player. You enjoy solving problems, learning new tools, and contributing to a dynamic work culture. Apply now and join Amura in shaping the future of marketing.

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

E-Commerce Marketing Executive Location: Pune, Maharashtra Function: Marketing Experience: 2 3 Years Education: Graduate or Postgraduate in Marketing Management / Communication Job Summary: We are seeking an enthusiastic and results-driven E-Commerce Marketing Executive to support our B2B e-commerce platform. The role involves executing marketing strategies to generate leads, engage and retain subscribers, and enhance the platform s visibility and impact. You ll work closely with cross-functional teams to drive customer acquisition, enable online sales, and improve user engagement through targeted campaigns, events, and content marketing. Key Purpose of the Role: To implement and manage marketing initiatives that drive new lead generation, nurture existing users, and increase engagement and retention on the BiofuelCircle B2B e-commerce platform. Key Responsibilities: Campaign Management Create awareness through blogs, articles, and participation in industry events and conferences Run targeted digital campaigns (industry-wise and region-wise) to acquire new customers Nurture leads via email sequences, newsletters, webinars, and video content Develop compelling case studies, customer testimonials, and value demonstration assets Online Sales Enablement Communicate platform value propositions through marketing collaterals and training tools Facilitate and promote educational webinars Deploy digital content to guide customers through the sales funnel from awareness to conversion Work with Sales, Inside Sales, and Customer Success teams to deliver integrated campaigns Subscriber Engagement & Retention Launch subscriber engagement initiatives, promotions, and product-specific campaigns Reactivate inactive users through targeted marketing touchpoints Customer Events & Trade Shows Expand regional presence by participating in local exhibitions, industry events, and roadshows Customer Insights & Feedback Conduct customer feedback surveys and interviews to extract actionable insights Use customer data to improve marketing content and engagement strategies Ideal Candidate Profile: Educational Background: Graduate/Postgraduate in Marketing, Communication, or a related field Professional Experience: Experience in B2B SaaS, e-commerce, or industrial marketing Proven track record in online lead generation, email marketing, webinars, and content marketing Technical Competency: Proficiency in MS Office Experience with email and WhatsApp marketing tools Knowledge of Canva or other graphic design platforms Strong content writing skills are a plus Presentation & Communication Skills: Excellent written and verbal communication Ability to clearly communicate marketing messages to both internal and external audiences Soft Skills: Confident, analytical, and assertive Strong team player with a collaborative approach Opportunity: Join a fast-growing company in India s bio-energy sector and work alongside a passionate and high-performing team. This role offers meaningful exposure to digital marketing in a high-impact, sustainability-driven business environment. Supervision & Collaboration: Reports to: E-Commerce Marketing Lead Collaborates with: Sales, Inside Sales, Customer Success, and Product teams Qualification : Graduate or Postgraduate in Marketing Management / Communication

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

Business Development Lead IT Sales (Pune Baner) Experience: 4 5 Years Location: Pune (Baner) Start Date: Immediate Salary: Best in Industry Qualification: Bachelor's Degree About the Role: We are seeking a dynamic and results-driven Business Development Lead with a strong background in IT sales and team management. This role requires a proactive professional with hands-on experience in using Zoho CRM, capable of driving business growth, building client relationships, and leading a high-performing inside sales team. Key Responsibilities: Lead, manage, and mentor a team of inside sales executives to drive sales performance. Develop and implement effective sales strategies to meet and exceed revenue goals. Identify new business opportunities while nurturing existing client relationships. Oversee end-to-end lead generation, qualification, and conversion processes. Use Zoho CRM to manage leads, track sales activities, and monitor performance. Collaborate with marketing and technical teams to execute successful sales campaigns. Provide detailed performance reports and insights to senior management. Conduct regular sales training sessions, team meetings, and performance reviews. Represent the company in client meetings, handle negotiations, and close high-value deals. Requirements: 4 5 years of proven experience in IT sales, with at least 1 2 years in a leadership role. Deep understanding of IT services and the software development lifecycle. Demonstrated success in meeting or exceeding sales targets and KPIs. Excellent leadership, communication, and relationship-building skills. Strong analytical skills and experience in sales pipeline management. Advanced proficiency in Zoho CRM for managing leads, tracking client communication, and generating performance reports. Ability to thrive in a fast-paced, target-driven environment. Opportunity to work with a forward-thinking IT company. Leadership role with a direct impact on business growth. Competitive salary and performance-based incentives. Collaborative and innovative work culture. Qualification : Bachelor's degree

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

About Aera Technology Aera Technology is a leader in Decision Intelligence, helping enterprises operate more efficiently, intelligently, and sustainably. Our Aera Decision Cloud seamlessly integrates AI-driven innovations with enterprise systems to automate and enhance decision-making in real time. Product Marketing Manager (AI & IT) We are looking for a Product Marketing Manager with expertise in AI and IT to craft compelling narratives, engage CIOs, and showcase the transformative power of Decision Intelligence. In this role, you will translate complex AI capabilities into clear, impactful messaging that resonates with technical and business audiences. Key Responsibilities Define and execute an AI and IT-focused product marketing strategy. Develop product positioning, value propositions, and messaging. Create content that demystifies AI concepts and highlights Aera s capabilities. Collaborate with marketing and product teams to produce technical content and whitepapers. Design and execute data-driven marketing campaigns. Develop competitive comparison guides. Work closely with Product Management on product launches. Provide AI market insights for campaign strategies. Success Metrics Product revenue performance Win/loss rates Product pipeline and forecast accuracy Sales adoption of enablement materials About You 8+ years of experience in product marketing or customer-facing roles. Technical expertise in AI and IT, with knowledge of machine learning and automation. Strong storytelling and content development skills. Experience defining go-to-market strategies and executing data-driven campaigns. Ability to assess market trends and competitive positioning. Collaborative mindset with strong communication skills. Customer-centric approach to marketing. Preferred: MBA and a degree in Engineering, Computer Science, or Applied Sciences. Aera Technology fosters an innovative and inclusive work environment where employees thrive. We offer: Competitive salary and stock options Comprehensive benefits Professional development programs A flexible work environment Equal Opportunity Employer Aera Technology is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, or disability status. Join us and help shape the future of Decision Intelligence! Qualification : MBA and a degree in Engineering, Computer Science, or Applied Sciences.

About this job The Ideal Candidate should have experience in content creation. Create engaging and informative content for websites, blogs, social media, and marketing materials. Research industry trends and topics to produce high-quality articles, whitepapers, and case studies. Responsibilities Collaborate with cross-functional teams, including marketing, design, and product teams, to brainstorm ideas, develop content concepts, and execute integrated campaigns. Stay updated on industry trends, best practices, and emerging technologies in video production and content creation to continuously improve content quality and effectiveness. Analyze video performance metrics, including views, engagement, and retention rates, and use insights to optimize content strategies and improve campaign effectiveness. Manage content calendar and deadlines to ensure timely delivery of video content assets and align with marketing campaigns and initiatives. Skills Requirement Excellent storytelling and visual communication skills with the ability to create compelling narratives through video content. Strong organizational and time management skills with the ability to manage multiple projects and deadlines effectively. Creative thinker with a passion for creating visually stunning and engaging content. Strong communication and collaboration skills with the ability to work cross-functionally in a fast-paced environment. Qualification BA in Mass Communication & Journalism Qualification : BA in Mass Communication & Journalism

Job Responsibilities 1. Client Onboarding: Facilitate a smooth onboarding process for new clients. Gather information about the client s business, goals, and expectations. Coordinate with different teams within the agency to ensure a clear understanding of client requirements. 2. Client Communication: Act as the main point of contact between the agency and the client. Regularly update clients on the progress of ongoing projects and campaigns. Respond promptly to client inquiries and address concerns. 3. Account Management: Develop a deep understanding of each client s industry, business model, and marketing objectives. Work closely with the account management and project teams to ensure the delivery of high-quality services that meet client expectations. 4. Project Coordination: Collaborate with internal teams such as marketing, design, content, and development to ensure timely and successful project delivery. Monitor project timelines and budgets to ensure they align with client expectations. 5. Feedback Collection: Regularly gather feedback from clients to assess satisfaction levels. Use feedback to identify areas for improvement and implement necessary changes. 6. Upselling and Cross-Selling: Identify opportunities for upselling additional services or cross-selling complementary services to existing clients. Work with the sales team to explore expansion possibilities with current clients. 7. Client Retention: Develop strategies to enhance client retention rates. Address any issues or concerns promptly to prevent client dissatisfaction. 8. Reporting and Analysis: Provide clients with regular reports on key performance indicators (KPIs) and the impact of digital marketing efforts. Analyze data to derive insights and recommendations for improving campaign performance. 9. Stay Updated on Industry Trends: Stay informed about the latest trends, tools, and technologies in digital marketing. Share relevant industry updates and insights with clients. 10. Contract Renewals: Work with the sales team to renew client contracts and negotiate terms. Ensure a seamless transition during contract renewals. 11. Crisis Management: Address any issues or conflicts that may arise during the course of the client-agency relationship. Implement effective crisis management strategies to retain client trust. Requirements A business degree with a focus on marketing, advertising, or similar. 2-4 years of experience in client servicing, marketing, or agency-related roles. Ability to write plans and budgets. Good at handling multiple clients at once. Able to track and report on different projects for different clients. Great at business communication and using presentation tools like PowerPoint and Keynote. Knowing more than one language is a plus. Familiar with digital communication strategies and tools. Basic SMM data analytical skills Qualification : A business degree with a focus on marketing, advertising, or similar.

Position: Senior Sales Director Location: Pune Role: We are seeking a seasoned Senior Sales Director to drive net new business in the U.S. payer market. This is a hunter role ideal for someone who thrives on building executive relationships, navigating complex enterprise sales cycles, and closing high-value strategic deals. As a trusted advisor to U.S.-based health insurers, you will sell enterprise-grade SaaS solutions from India, with opportunities for direct client engagement in the U.S. This role is perfect for a highly motivated SaaS sales professional with a depth in consultative selling, a sharp commercial mindset, and a passion for making a tangible impact in a fast-growing organization. Key Responsibilities End-to-End Sales Cycle Management: Own and drive the entire sales cycle, from prospecting and qualification to solution presentation, negotiation, and closure. Pipeline Management: Build and manage a strong, qualified pipeline of enterprise accounts in the U.S. healthcare payer segment, ensuring consistent progress towards sales targets. Engagement with Senior Stakeholders: Engage directly with senior decision-makers (Director, VP, CXO-level) in payer organizations, positioning strategic SaaS offerings aligned with their business goals and priorities. Proposal Development: Collaborate with pre-sales, marketing, and product teams to develop compelling, tailored proposals that resonate with clients' needs. Market Insights: Provide actionable market and client insights to influence the product roadmap and go-to-market (GTM) strategies. CRM Management: Maintain accurate pipeline visibility, sales forecasting, and reporting through CRM systems (e.g., Salesforce, HubSpot). Client Engagement in U.S. Time Zones: Operate in U.S. business hours for optimal client engagement, ensuring timely communication and support. Travel: Travel to the U.S. as needed for key meetings, demos, or industry conferences. Prior experience with client-facing U.S. travel is highly advantageous. Required Skills and Qualifications Experience: 8 12 years of experience in enterprise SaaS sales, with a minimum of 5 years selling to U.S.-based clients from India. Proven Track Record: Demonstrated success in hunting and closing complex, multi-stakeholder enterprise deals, preferably in the healthcare, insurance, or regulated sectors. Consultative Selling: Exceptional ability to engage and influence senior executives with consultative, insight-driven selling that aligns with client business priorities. Enterprise Buying Process: Deep understanding of U.S. enterprise buying processes and sales cycles, with the ability to navigate complex organizational structures. Strategic Thinking: Strong strategic mindset with a hands-on approach comfortable managing both high-level relationships and operational details of the sales process. Time Zone Flexibility: Experience working in U.S. time zones and flexibility to travel internationally for key meetings and events. Onshore Experience: Prior onshore experience in the U.S. or a valid B1 visa is highly desirable. Domain Knowledge: Exposure to the U.S. payer market or healthcare domain is a strong plus.

Business Analyst / Senior Business Analyst Location: Pune Experience: 3 7 years Education: BE / ME / M.Sc / MCA Job Type: Full-Time Job Overview We are looking for an experienced Business Analyst or Senior Business Analyst to join our Client Solutions team. The ideal candidate will be responsible for evaluating business processes, identifying areas for improvement, and designing solutions that align with business needs. You will work closely with stakeholders, clients, and cross-functional teams to optimize processes, document requirements, and ensure timely project completion. Key Responsibilities Business Process Evaluation & Improvement: Evaluate and analyze business processes, identify gaps, and anticipate requirements for process optimization. Lead ongoing reviews of business processes, developing strategies for improvement and automation. Stay updated on the latest trends, IT advancements, and tools to modernize and automate systems. Requirements Analysis & Documentation: Conduct thorough requirements analysis to understand client needs and create clear, actionable plans. Document findings, insights, and business requirements in the form of Functional Requirements Documents (FRD). Effectively communicate your insights, plans, and findings to cross-functional teams and management. Collaboration & Communication: Lead meetings, workshops, and presentations to share ideas, progress, and findings with internal teams. Work closely with clients, technical teams, and managers to ensure that solutions meet business needs and requirements. Act as a liaison between stakeholders and users, ensuring smooth communication and expectations management. Testing & Implementation: Perform User Acceptance Testing (UAT) to validate that the solution aligns with client needs and requirements. Monitor deliverables and ensure the timely completion of projects. Update, implement, and maintain procedures to ensure continual process improvement. Global Client Engagement: Travel to client locations globally, as per business needs, to ensure the successful implementation of projects. Skills & Experience Requirements 3 to 7 years of experience in business analysis or a related field. Experience in CRM or eCommerce domains preferred, but not mandatory. Strong experience in creating detailed reports and delivering presentations. Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook. Proven experience in leading successful projects and teams. Exceptional analytical and conceptual thinking abilities. Excellent documentation and communication skills. Ability to influence stakeholders and collaborate to define acceptable solutions. Advanced technical skills and a strong understanding of business processes. Excellent planning, organisational, and time-management skills. Qualification : BE / ME / M.Sc / MCA

Manager Market Research Location: Pune, Maharashtra Function: Marketing Experience: 7 8 Years Education: MBA (preferred with Engineering background) or Degree in Economics / Statistics Job Summary: We are seeking a strategic and data-driven Manager Market Research to lead research initiatives that inform BiofuelCircle s growth in the bioenergy sector. This role will focus on identifying new geographic and product opportunities, assessing industrial demand and rural supply, and generating actionable insights to support decision-making across functions. Key Purpose of the Role: To build and lead a market research function that supports geographic expansion, product diversification, and strategic decision-making through in-depth data analysis, customer insight, and competitor benchmarking. Key Responsibilities: Market Research Industrial Demand & Rural Supply Conduct primary (qualitative) and secondary (quantitative) research on biomass availability and biofuel demand Maintain district- and taluka-level datasets across Indian states for all operational and target regions Research crop production, harvesting practices, residue availability, and alternate applications Analyze industrial clusters using biomass/coal and identify platform adoption enablers and barriers Market Intelligence & Analysis Identify new demand and supply markets or clusters Perform gap analyses against existing operations Conduct on-ground validations based on crop seasons and geographies Customer Insights & New Product Development Run exploratory studies to support new product development and product-market fit assessments Design and implement surveys, dipsticks, and focus groups to gather customer insights Competitor & Market Landscape Analysis Monitor competitors offerings and go-to-market strategies Track emerging trends across the bioenergy and cleantech sectors External Agency Management Draft research briefs in coordination with product and business teams Select appropriate methodologies and manage external research vendors Ensure research deliverables are on-time, cost-efficient, and actionable Team Building & Leadership Build and lead an in-house research team Drive research process governance and ensure alignment with strategic business needs Policy Framework & Strategic Support Contribute to state-wise policy analysis for new products and geography expansion Support business planning for growth and diversification initiatives Ideal Candidate Profile: Industry Background: Experience in Energy, Cleantech, E-Commerce, or B2B Industrial sectors is preferred Deep understanding of the Indian market landscape Technical Competencies: Strong analytical and conceptual thinking Skilled in transforming complex data into strategic insights Capable of connecting insights across cross-functional teams Project governance and stakeholder alignment skills Communication & Interpersonal Skills: Excellent verbal and written communication Able to engage with a broad spectrum of stakeholders from rural micro-businesses to multinational corporations Soft Skills: Confident, assertive, and proactive Analytical mindset with the ability to lead and mentor a team Opportunity: Join a pioneering company in the bio-energy sector, driving sustainable transformation across India. This role offers a unique opportunity to work on high-impact projects while collaborating with a mission-driven and innovative team. Supervision & Collaboration: Reports to: Head of Marketing Works closely with: Product, Operations, Sales, Policy, and Strategic Planning teams Qualification : MBA (preferred with Engineering background) or Degree in Economics / Statistics

Graphic Designer Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role We re looking for a talented and creative Graphic Designer to join our dynamic team at Zkraft. This role is crucial for shaping impactful visual content that supports our digital marketing and branding initiatives. You ll work on diverse projects including web design, digital campaigns, and UI/UX interfaces for clients across various industries. The ideal candidate has a strong design portfolio and a passion for creating compelling, user-focused visuals that align with strategic goals. About Zkraft Zkraft is a full-service digital marketing agency under Vertoz (NSEI: VERTOZ). We specialize in delivering end-to-end digital solutions from strategy and transformation to media planning and buying. Our proprietary platforms like Ingenious Plex, Azurite, and Qualispace power campaigns across industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government. We combine creativity, technology, and AI-driven insights to deliver measurable results and exceptional audience engagement. Key Responsibilities Create visually striking designs for digital and print platforms. Design marketing assets: social media creatives, banners, email templates, etc. Maintain brand consistency across all deliverables. Collaborate with developers, marketers, and strategy teams. Stay up-to-date with design trends and emerging technologies. Manage multiple projects and adapt to varying client requirements. Qualifications Bachelor's degree in Graphic Design, UI/UX Design, or related field. 1 3 years of professional experience in graphic design. Proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Figma for UI/UX collaboration Strong grasp of design principles: typography, color theory, and layout. Familiarity with responsive web and mobile design. Basic knowledge of HTML and CSS is a plus. Detail-oriented with strong communication and teamwork skills. Qualification : Bachelor's degree in Graphic Design, UI/UX Design, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Advisor Demand Generation Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: UnboundB2B is seeking a motivated Advisor for its Appointment Setting and Demand Generation operations. The ideal candidate will have 1-2 years of experience in B2B sales, appointment setting, and lead generation. This role focuses on setting qualified appointments, collaborating closely with the Campaign Manager, and contributing to customer satisfaction (C-SAT) goals. Roles and Responsibilities: Conduct sales pitch calls to prospective customers aimed at appointment setting and generating new business opportunities. Connect and engage with prospects on LinkedIn as part of the lead generation process. Identify, qualify, and generate leads within the defined international market territory. Create and maintain a comprehensive database of prospective clients. Collaborate effectively with internal teams and client-facing teams to align strategies. Manage phone and email interactions with customers to build strong relationships, provide excellent customer service, and develop sales opportunities. Work in coordination with sales and support teams to achieve customer satisfaction, revenue goals, and long-term account growth in line with company strategy. Qualifications & Education: Minimum 1-2 years of experience as a Business Development Executive or in a similar sales role within B2B, Lead Generation, or IT Sales industry. Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred. Preferred Skills: Excellent verbal and written communication skills in English. Updated with the latest technologies and IT industry trends. Willingness to work night shifts as per business requirements. Graduate preferably in Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about growing within the IT sales domain. Experience handling accounts in the B2B international market is highly desirable. Qualification : Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred