Campaign Optimization Jobs in Ahmedabad

Job Title: Digital Marketing and Content Writer Experience: 2 3 Years Location: Rajkot, Gujarat Vacancy: 1 Job Type: Full-Time Job Overview: We are seeking a versatile and skilled Digital Marketing and Content Writer with 2 3 years of experience to drive our online marketing initiatives and create compelling, SEO-optimized content. The ideal candidate will excel in both digital marketing strategies and technical content creation to support business growth and enhance brand visibility. Key Responsibilities: Digital Marketing & SEO: Develop and execute comprehensive digital marketing and business growth strategies. Manage Bulk WhatsApp Messenger, SMS, and Email marketing campaigns effectively. Collect and maintain data using Excel and relevant software. Conduct thorough on-site and off-site SEO competitive analysis. Utilize tools like Google Analytics, Google Ads, and other platforms to monitor and report campaign performance. Lead keyword research and optimize content for search engines. Stay updated on the latest SEM trends and innovate marketing strategies. Manage social media marketing campaigns to drive traffic and engagement. Build and maintain strong client relationships. Provide product and service support to customers via digital channels. Report directly to the Head of Department (HOD) on a daily basis. Technical Content Writing: Research and write high-quality content including product descriptions, user manuals, website content, blogs, and video scripts. Produce well-researched and accurate content for online and print publications. Manage writing schedules to meet deadlines. Optimize content using keywords, meta tags, and SEO best practices. Collaborate with design and development teams to ensure content aligns with brand messaging. Review, edit, and proofread content for clarity and quality. Use analytics tools to derive actionable insights and improve content strategies. Eligibility & Skills Required: 2 to 3 years of experience in digital marketing and content writing. Strong knowledge of SEO, content marketing, email marketing, social media marketing, and paid advertising. Proficiency in tools like Google Analytics, Google Ads, and social media platforms. Ability to conduct keyword research and create SEO-optimized content. Excellent writing, editing, and proofreading skills. Strong analytical mindset with experience in data-driven decision making. Certifications such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are highly desirable. Familiarity with industry trends through continuous learning (blogs, podcasts, news). Personal Attributes: Creative thinker with excellent communication skills. Ability to work independently and collaboratively within a team. Self-motivated, proactive, and adaptable to changing business needs. Strong organizational skills and ability to manage multiple projects. Work with a dynamic team based in Rajkot focused on innovation and growth. Opportunity to develop your career in both digital marketing and content creation. Exposure to diverse projects and latest marketing tools.

Job Title: Digital Marketing Executive Location: Ahmedabad, India Experience Required: 1 to 3 Years About the Role We are seeking a passionate and results-driven Digital Marketing Executive to join our dynamic marketing team in Ahmedabad. If you have a strong interest in digital technologies and a proven track record managing multiple digital channels, this is an exciting opportunity to shape and execute our company s digital marketing strategy. Key Responsibilities Develop, implement, and manage the overall digital marketing strategy aligned with business goals. Oversee all digital marketing channels, including social media, SEO, email marketing, PPC, and content marketing. Monitor and analyze campaign performance, measuring ROI and key performance indicators (KPIs). Manage the digital marketing budget effectively to maximize reach and impact. Lead content optimization efforts with a strong focus on SEO and utilize tools like Google Analytics to track progress. Build and execute inbound marketing plans to drive leads and customer engagement. Monitor competitors and industry trends to recommend improvements and innovative strategies. Motivate and collaborate with the marketing team to achieve targeted goals. Forecast sales and marketing performance trends to inform decision-making. Required Skills & Qualifications 1 to 3 years of experience in digital marketing roles. Strong understanding of digital marketing channels and tools. Hands-on experience with SEO, Google Analytics, and social media management. Ability to develop data-driven marketing strategies and measure campaign success. Excellent communication and organizational skills. Passion for staying updated on the latest digital marketing trends and technologies. Ability to work collaboratively within a team and independently. Work with a motivated and creative marketing team in Ahmedabad. Opportunity to lead impactful digital campaigns that drive business growth. Exposure to diverse digital marketing tools and platforms. Supportive environment encouraging professional growth and innovation.

Job Title: SEO Executive Location: Ahmedabad, India Education: B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree About Media NV Established in 2014, Media NV is a leading multinational digital marketing company headquartered in North America, with a key office in Ahmedabad. We pride ourselves on fostering a family-like work environment, where your growth and success directly contribute to our shared achievements. Our passionate team combines creativity, technology, and marketing expertise to help brands thrive in the digital world. Whether you need local or outsourced marketing solutions, Media NV is your trusted partner to achieve business growth and online success. Key Responsibilities On-Page SEO Optimization: Conduct comprehensive keyword research to identify high-potential SEO opportunities. Optimize website content, meta descriptions, headers, and images for targeted keywords. Enhance website architecture and URL structures to improve user experience and crawlability. Ensure mobile responsiveness and fast page load times across devices. Off-Page SEO Strategies: Develop and implement effective link-building campaigns to boost domain authority and rankings. Collaborate with influencers, bloggers, and webmasters to secure high-quality backlinks. Monitor backlink profiles to identify risks and opportunities for improvement. Technical SEO: Perform regular SEO audits to detect and resolve crawl errors, broken links, and sitemap issues. Implement schema markup, AMP, and structured data for better search visibility. Work closely with web developers to ensure SEO best practices are applied throughout the website. Content SEO Collaboration: Partner with content creators to align SEO strategies with engaging content formats. Optimize blogs, landing pages, and product descriptions based on data-driven keyword insights. Create content that balances user engagement with search engine optimization. Performance Monitoring & Reporting: Use SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs for performance tracking. Analyze organic traffic, keyword rankings, conversions, and engagement metrics. Deliver regular SEO performance reports with actionable recommendations. Industry Awareness: Stay updated with the latest SEO trends, Google algorithm changes, and best practices. Experiment with new SEO tools and tactics to maintain competitive advantage. Competitive salary with guaranteed increments. Five-day workweek (Monday to Friday) with no sandwich leave policy. Comprehensive health insurance benefits. Regular team gatherings and outings. Supportive, collaborative, and growth-oriented work culture. Generous leave policies to support work-life balance. Opportunities for professional development and learning. Recognition and rewards for outstanding performance. Apply now to join Media NV in Ahmedabad and elevate your SEO career with a dynamic and innovative digital marketing leader! Qualification : B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree

Job Title: Facebook Ads Executive Location: Ahmedabad, India Education: B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree About Media NV Established in 2014, Media NV is a multinational company headquartered in North America, with offices in Ahmedabad and Chandigarh. At Media NV, we operate like a family your success is our growth. Our passionate team combines creativity, technology, and marketing expertise to help businesses thrive online. Whether you seek local or outsourced digital marketing solutions, we align our efforts to meet your unique goals and maximize your brand s potential. Job Summary We are looking for a results-oriented Facebook Ads Executive to manage and optimize Facebook and Instagram advertising campaigns. The ideal candidate will have strong expertise in Facebook Ads Manager, experience designing successful campaigns, and a data-driven approach to maximize return on ad spend (ROAS). You will collaborate closely with the marketing team to align ad strategies with business objectives and drive measurable growth. Key Responsibilities Plan, create, manage, and optimize Facebook and Instagram ad campaigns to increase traffic, conversions, and brand awareness. Target audiences effectively using demographic, behavioral, and interest-based data. Collaborate with the creative team to develop compelling ad copy, visuals, and video content. Monitor and manage ad budgets, ensuring efficient spend and optimal ROI. Conduct A/B testing to improve campaign messaging, creatives, and overall strategy. Track and analyze key performance indicators (KPIs) such as CPC, CTR, ROAS, and conversions. Provide detailed campaign performance reports with actionable recommendations. Continuously optimize campaigns based on performance data, audience insights, and testing results. Work collaboratively with designers, content creators, and marketing managers to ensure brand consistency. Stay updated on Facebook Ads Manager changes, algorithm updates, and emerging paid social media trends. Preferred Qualifications Experience working in e-commerce or a digital marketing agency environment. Familiarity with Google Ads or other paid media platforms. Certifications in Facebook Blueprint, Google Analytics, or similar platforms. Competitive salary with guaranteed increments. 5-day workweek (Monday to Friday) with no sandwich leave policy. Comprehensive health insurance benefits. Regular team gatherings and outings. Supportive and growth-oriented work environment. Generous leave policy. Excellent opportunities for learning and professional development. Employee rewards and recognition programs. Take the next step in your digital marketing career! Join Media NV Ahmedabad as a Facebook Ads Executive and drive impactful social media advertising campaigns. Apply now! Qualification : B.E., B.Tech, MCA, M.E., M.Tech or equivalent technical degree

Senior Marketing Executive Key Responsibilities: Strategy Development & Execution: Develop and implement marketing strategies to maximize lead generation and brand visibility at trade shows. Plan, organize, and manage all aspects of trade show events, including booth design, setup, and teardown. Relationship Building: Build and maintain strong relationships with key industry contacts, potential clients, and partners. Serve as the primary point of contact for stakeholders during trade show events. Cross-functional Coordination: Collaborate with internal teams to ensure seamless execution of trade show activities, ensuring all logistical and promotional aspects are covered. Lead Management: Utilize CRM tools to effectively manage, track, and nurture leads generated from trade shows. Monitor and optimize lead generation processes to maximize conversion rates. Performance Analysis: Analyze trade show performance, measuring key metrics and providing actionable insights to improve future strategies. Industry Awareness: Stay informed on industry trends, competitor activities, and emerging marketing techniques to continuously adapt and refine strategies. Requirements: Experience: 3-4 years of experience as a Senior Marketing Executive or in a similar role, with a specific focus on trade shows and event management. Proven track record of successful lead generation at trade shows and events. Skills & Knowledge: Strong understanding of lead generation processes, marketing tools, and CRM systems. Exceptional communication, presentation, and interpersonal skills. Ability to analyze data and generate actionable insights to optimize marketing efforts. Problem-Solving & Initiative: Creative problem-solving abilities and a proactive approach to overcoming challenges. Education: Bachelor s degree in Marketing, Business, or a related field. Preferred Skills: Experience with CRM systems and marketing automation tools. Strong organizational, time management, and multitasking skills. Ability to work independently while also being a collaborative team player. Qualification : Bachelors degree in Marketing, Business, or a related field.

Social Media Executive Core Social Media Skills: Platform Expertise: Proficient in managing and optimizing social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) to drive engagement and brand presence. Content Creation: Ability to create compelling and relevant content, including graphics, videos, and written posts, tailored to each platform. Social Media Strategy: Expertise in developing and executing effective social media strategies that enhance brand visibility, engagement, and audience growth. Analytics & Metrics: Skilled in analyzing social media performance using tools like Google Analytics, Hootsuite, and Sprout Social to measure and optimize campaign results. Community Management: Experienced in fostering online communities, engaging with followers, managing comments, and handling customer inquiries promptly. Soft Skills: Creativity: A flair for coming up with innovative ideas for content, campaigns, and audience engagement. Communication: Strong written and verbal communication skills, ensuring effective interactions with followers, stakeholders, and team members. Project Management: Exceptional organizational skills to handle multiple social media campaigns simultaneously and ensure deadlines are met. Adaptability: Flexibility to quickly adapt to new social media trends, tools, and platform updates. Problem-Solving: Ability to address issues or challenges that arise on social media platforms and resolve them in a timely and professional manner. Additional Skills: SEO Knowledge: Understanding of SEO principles to optimize social media content for better discoverability and search engine rankings. Paid Advertising: Experience with social media advertising, including creating, managing, and optimizing ad campaigns across platforms. Influencer Collaboration: Ability to identify and collaborate with influencers to enhance brand awareness and drive engagement through partnerships. Crisis Management: Capable of managing social media crises and maintaining a positive brand image in challenging situations. Basic Graphic Design: Proficient in using design tools such as Canva or Adobe Spark to create visually appealing social media content. Tasks & Responsibilities: Manage Social Media Accounts: Oversee the day-to-day management of social media profiles, ensuring consistent messaging and adherence to brand guidelines. Develop Social Media Strategies: Create and implement strategic plans that align with business goals, focusing on increasing engagement and driving conversions. Analyze Social Media Metrics: Track and analyze key metrics to evaluate the success of campaigns and make data-driven recommendations for improvement. Content Planning: Develop and maintain a content calendar, ensuring timely and relevant posts across various platforms. Engage with Audience: Foster relationships with followers by responding to comments, messages, and engaging in discussions to enhance community building.

Job Title: Digital Marketing Specialist Location: Rajkot, Gujarat, India Key Responsibilities: Develop and implement digital marketing campaigns (SEO, PPC, Social Media, Email Marketing). Manage Google Ads and paid advertising campaigns. Create and schedule content for social media platforms (Facebook, LinkedIn, Instagram, Twitter). Analyse marketing performance and create reports using Google Analytics, Facebook Insights, etc. Work on website optimization, CRO (Conversion Rate Optimization), and A/B testing. Coordinate with designers and content writers to create engaging content. Manage email marketing campaigns and lead nurturing strategies. Stay updated on digital marketing trends, tools, and best practices. Conduct keyword research to identify high-ranking search terms. Optimize website content, meta tags, URLs, and images for SEO. Perform on-page and off-page SEO techniques. Build backlinks through ethical link-building strategies. Stay updated with search engine algorithms and best practices. Perform competitor analysis to improve ranking strategies. Optimize website speed, mobile-friendliness, and technical SEO aspects. Skills Required: Strong knowledge of SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog). Basic knowledge of HTML, CSS, and website structure. Content optimization and keyword research skills. Understanding of Google s ranking algorithms. Link-building strategies and SEO reporting. SEO, SEM, and content marketing expertise. Social media marketing and content creation skills. Email marketing and CRM knowledge (Mailchimp, HubSpot, etc.). Creativity and analytical thinking for campaign performance tracking.

Job Title: Digital Marketing Manager Job Description: We are seeking a Digital Marketing Manager with deep expertise in developing, implementing, and optimizing strategies for on-page and off-page optimization. The ideal candidate will have a strong track record in driving organic traffic, managing SEO campaigns, and analyzing digital performance to optimize marketing efforts. Responsibilities: Strategy Development & Optimization: Develop, implement, and continuously optimize SEO strategies and initiatives. Conduct on-page and off-page SEO optimization for websites to improve rankings and visibility. Keyword Research & Analysis: Perform keyword research and competitive analysis to identify opportunities for ranking improvements. Implement strategies to achieve top rankings in organic search results. Traffic Growth: Drive traffic by achieving high organic search rankings across major search engines. Create and manage XML sitemaps and submit them to search engines. Data Analysis: Use web analytics tools (e.g., Google Analytics) to monitor performance and identify areas for improvement. Analyze SEO reports and provide insights to management. Social Media & Networking: Engage with social media platforms and networking websites to increase site traffic and brand visibility. Staying Updated: Stay up-to-date with the latest search engine algorithms, techniques, and trends. Website Optimization: Optimize key website elements like title tags, meta descriptions, keyword density, internal linking, and sitemaps. Provide documentation on keyword strategies and link-building efforts. Link Building Strategy: Develop and execute link-building strategies that align with SEO goals. Ensure a natural, high-quality link profile through strategic link-building and partnership efforts. Blogging & Content: Leverage blogging platforms like WordPress and Blogger to improve visibility and search rankings. Link Submission & Off-Page Optimization: Handle various off-page SEO activities, such as social bookmarking, directory submissions, and article submission. Minimum Qualifications: Education: BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field. Experience: 10-15 years of overall experience, with at least 8 years of relevant experience in digital marketing, SEO, and content optimization. Preferred Qualifications: Experience: Strong hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and SEO best practices. Experience: Experience in link-building strategies, content marketing, and social media engagement. Skills: Deep understanding of SEO, keyword research, and on-page/off-page optimization. Skills: Ability to analyze data and create actionable reports. Skills: Excellent written and verbal communication skills. Skills: Ability to adapt to new trends and technologies in the digital marketing landscape. Why Join Us: Opportunity to work with a dynamic team and drive impactful results. Work in an environment where your contributions directly influence business growth and digital strategy. Access to resources and tools to develop your digital marketing skills further. Qualification : BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field.

Job Title: Digital Marketing Executive Location: Ahmedabad, India Job Type: Full-time About Rapidops: Rapidops Inc. is one of the fastest-growing digital products and software companies in the USA. At Rapidops, we re passionate about enabling companies and individuals to thrive in their work. We partner with leading companies of all sizes and shapes to help transform their businesses and industries with our advanced digital products, software, and services. Our products touch millions of lives daily, solve tough problems, and help to make the world a better place. And there is a lot more to build and transform. Job Description: We are looking for a Digital Marketing Executive with 2 to 5 years of experience, particularly in content writing and SEO. The ideal candidate will play a key role in developing and executing digital marketing strategies to drive engagement, leads, and revenue. If you re passionate about content marketing, SEO, and digital campaigns, this is the perfect opportunity for you! Key Responsibilities: Content Creation: Write high-quality content for the website, blog, social media, email campaigns, and other marketing channels. Ensure all content is SEO-optimized and aligned with the brand s voice and style guidelines. Edit, proofread, and refine existing content for consistency and quality. Develop content that resonates with the target audience, driving engagement and interest. Digital Marketing Campaigns: Develop and manage digital marketing campaigns across various platforms such as social media, email marketing, and PPC (Pay Per Click). Track and analyze campaign performance, providing insights and recommendations for optimization. Stay updated on digital marketing trends and best practices to inform future campaigns. Optimize on-page and off-page SEO to improve website visibility and traffic. SEO Management: Use tools like Google Analytics, Google Search Console, and other SEO software to monitor and analyze SEO performance. Conduct keyword research and implement SEO strategies to enhance organic search rankings. Social Media Strategy: Develop and implement social media strategies to increase brand awareness and engagement. Manage social media content, schedule posts, and interact with followers across various platforms. Monitor trends, feedback, and engagement opportunities on social media. Email Marketing: Design and execute email marketing campaigns to nurture leads and increase conversions. Segment email lists and personalize content to enhance engagement. Analyze email performance metrics to improve campaign effectiveness. Collaboration & Reporting: Collaborate with the marketing team, sales, and product teams to develop integrated marketing strategies. Coordinate with designers, developers, and external vendors to ensure cohesive and effective campaign execution. Report on key metrics and suggest improvements for future campaigns. Requirements: Education: Bachelor s degree in Marketing, Communications, or a related field. Experience: 2 to 5 years of experience in digital marketing, with a strong emphasis on content writing and SEO. Skills & Expertise: Proven experience in creating engaging, high-quality content across various digital channels. Strong knowledge of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs, WordPress). Ability to create content that drives engagement by understanding the target audience. Strong analytical and problem-solving skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent communication and teamwork skills. Growth Opportunities: We offer a chance to expand your skills and career in digital marketing in a fast-growing company. Collaborative Environment: Work with a dynamic team of marketing professionals, designers, and developers. Impactful Work: Your campaigns will directly impact the brand s growth and customer engagement. Work-Life Balance: We believe in a balanced work culture that supports both personal and professional growth. Qualification : Bachelors degree in Marketing, Communications, or a related field.

Job Title: Salesforce Marketing Cloud Platform Manager Location: Ahmedabad / Mumbai Job Type: Permanent Education: Any Graduate / Post Graduate Experience: 9 to 12 years Openings: 2 What You Will Do: As a Salesforce Marketing Cloud Platform Manager, you will oversee the day-to-day email marketing activities within Salesforce Marketing Cloud (SFMC), including authoring and deployment. Your key responsibilities will include: Email Campaign Management: Build, author, test, and send targeted email campaigns using Salesforce Marketing Cloud s Email Studio. Personalization & Segmentation: Leverage dynamic content and data extensions to create personalized email experiences based on customer behavior, preferences, and lifecycle stages. Optimization: Conduct A/B testing on email subject lines, content, and designs to determine the most effective strategies and continuously improve campaign performance. Deliverability Management: Monitor email deliverability and troubleshoot issues related to inbox placement, spam filters, and bounce management. Template Creation: Design and create reusable email templates based on provided designs for ongoing use within Salesforce Marketing Cloud. Skills You Should Bring: Experience: At least 8+ years of experience in working with Salesforce Marketing Cloud, particularly in authoring and deploying email marketing campaigns. Technical Skills: Expertise in Salesforce Marketing Cloud Email Studio, including email creation, dynamic content, and testing features. Familiarity with data management and integrations, including API and SQL. Experience with HTML/CSS for email template development is a plus. Certifications: Salesforce Marketing Cloud Email Specialist Certification (required). Salesforce Marketing Cloud Consultant or Developer Certifications (preferred). Soft Skills: Strong communication and interpersonal skills with the ability to collaborate effectively across teams. Excellent problem-solving skills and a keen attention to detail. Ability to manage multiple email campaigns simultaneously in a fast-paced environment. Qualities We Are Looking For: Curiosity: A constant desire to learn and explore new tools and techniques. Problem-Solving: A natural ability to identify challenges and proactively develop solutions. Optimism: A positive, can-do attitude that fosters teamwork and productivity. Proactiveness: The ability to anticipate needs and take initiative without waiting for instructions. Communication Skills: Strong desire to connect, engage, and collaborate with others effectively. Qualification : Any Graduate / Post Graduate

Job Description: SEO Content Writer We are looking for a creative and experienced SEO Content Writer to join our team. In this role, you will be responsible for writing SEO-friendly content that ranks well on search engines and provides valuable information for end-users. You will develop and execute an SEO content strategy that helps drive traffic, boost rankings, and generate leads. The ideal candidate will have a deep understanding of SEO strategies and how they can be applied to create high-quality, engaging content that resonates with both users and search engines. Key Responsibilities: SEO-Optimized Content Creation: Develop content for websites, blogs, articles, guest posts, media blogs, and more that follows SEO best practices. Write high-quality SEO-friendly copy that focuses on user-first content while meeting Google's algorithms and featured snippet standards. Write diverse content types, including press releases, infographics, PPC ads, case studies, whitepapers, and landing pages with optimized keywords. Focus on creating natural, informative, and user-focused content while ensuring keyword prominence, density, and readability. Write content for social media outreach, business classifieds, and document sharing, ensuring each piece is aligned with SEO goals. Content Strategy Development: Develop a unique and effective content strategy to meet the needs of the target audience. Regularly research SEO trends to ensure the content strategy is up-to-date and can effectively reach targeted audiences in specific regions or countries. Optimize existing content to improve performance, readability, and user engagement. Engagement & Traffic Generation: Create content that drives organic traffic by effectively targeting relevant keywords and solving the user s problems. Design content to maximize conversions, whether through informative blogs, compelling landing pages, or engaging case studies. Ensure that content is compelling enough to be featured in Google s featured snippets and other highlighted search results. Editing & Proofreading: Review and proofread your own content to ensure clarity, accuracy, and error-free copy before it is published. Optimize content for readability without sacrificing important SEO factors. Collaboration & Outreach: Collaborate with designers, developers, and marketing teams to integrate content into larger campaigns effectively. Contribute to content calendars, ensuring timely delivery of all written materials. Support link-building efforts through well-researched guest posts and social media outreach. SEO Research & Analysis: Perform thorough keyword research to identify the best opportunities to target relevant keywords and phrases. Use SEO tools like Google Analytics, SEMrush, Ahrefs, or others to analyze content performance and make data-driven improvements. Regularly track SEO metrics, content traffic, and engagement statistics to refine and optimize the strategy. Required Skills and Qualifications: Experience: Minimum 3 years of experience in SEO content writing, preferably with experience across a range of content types (blogs, articles, social media, whitepapers, etc.). Skills: Proficient in SEO best practices including keyword optimization, meta descriptions, title tags, and internal linking. Experience writing for SEO-focused content that enhances visibility and rankings on search engines. Familiar with Google s SEO guidelines, content marketing strategies, and search algorithms. Excellent command over grammar, spelling, and punctuation. Strong research skills and ability to create original content that meets the needs of diverse audiences. Familiar with SEO tools like Google Analytics, SEMrush, or Ahrefs to track performance. Knowledge of HTML basics for content formatting. Personal Traits: Detail-oriented and able to consistently create high-quality content. Self-driven and able to meet deadlines. A creative thinker who is adaptable to changing trends in SEO and content marketing. Strong communicator with the ability to collaborate with cross-functional teams. Desirable Skills: Experience writing content for SaaS, B2B, or B2C industries is a plus. Knowledge of video transcription, podcast content, and other multimedia content strategies is a plus. Understanding of conversion rate optimization (CRO) principles and how they tie into SEO efforts. What We Offer: Competitive salary and benefits. Opportunity to work with a talented team on dynamic projects. Access to continuous learning and professional development. Flexible work environment. If you are an SEO Content Writer with a passion for creating high-quality, user-focused content, we invite you to apply and help us increase organic traffic, improve search rankings, and deliver exceptional value to our audience.

Job Title: SEO Executive Roles and Responsibilities: Conduct thorough keyword research to identify opportunities for SEO optimization. Analyze website performance and provide insights for improvement. Collaborate closely with the strategy team to align SEO efforts with overall business goals. Execute tests, collect and analyze data, identify trends, and deliver insights to maximize ROI in paid search campaigns. Track, report, and analyze website analytics and digital marketing campaigns for performance. Manage campaign budgets, ensure expenses are within limits, estimate monthly costs, and resolve any discrepancies. Continuously discover, expand, and optimize keywords for better search visibility. Develop and implement effective link-building strategies to improve domain authority and rankings. Recommend improvements in website architecture, content, linking, and other SEO factors to boost keyword rankings. Lead and execute link-building activities to enhance SEO performance. Participate in all aspects of SEO and content management, ensuring continuous optimization. Requirements and Skills: Proven experience with Google Analytics and Google Search Console. Strong understanding of key SEO tools and techniques. Solid knowledge of SEO fundamentals, content strategies, and link-building, along with how different SEO strategies integrate. Demonstrated SEO experience with successful track records. Expertise in using website analytics tools (e.g., Google Analytics). Deep understanding of ranking factors and search engine algorithms. Stay current with the latest SEO and SEM trends, best practices, and algorithm updates. If you are passionate about SEO, have a knack for optimizing websites, and stay ahead of digital trends, we d love to hear from you!

KEY RESPONSIBILITIES: Manual & Automated Testing for Projects Flow & Functionalities. Write test plans from the requirements, specifications, and test strategies. Debugging and determining the root cause. Planning, authoring, debugging and executing performance tests. Web Application/Mobile Application Testing is required. Prompt identification and escalation of defects; working with cross-site and cross-functional product teams to isolate problems, and tracking the issues to complete resolution. Strong root cause analysis experience. Strong understanding of QA processes and concepts including test case preparation, and testing methodologies. Use versioning systems to code test scripts. Create and perform test campaign whenever it is necessary to fit in the overall planning. Use bug tracking database to report bugs. Analyses test results. Raise an alert when an important issue is likely to put in jeopardy the whole project. Strong oral and written communication skills are essential. Ability to work collaboratively within a team environment of other engineers to meet aggressive goals and high-quality standards. Benefits: Our employees are enjoying a 5-day workweek. Our employees are entitled to 18 days' annual paid leaves. Our employees are entitled to 10 Public Holidays. Encashing paid leave in each year. We always have a birthday bash for each employee. We never miss any chance to enjoy special occasions like Diwali or Holi.

Company Description XcelTec is an enterprise solutions provider based in Ahmedabad, specializing in Microsoft technology, E-Commerce, Mobile Commerce, Mobile Development, and Open Source Technology. Serving clients primarily in the USA, Australia, and Europe, XcelTec is committed to delivering innovative solutions that meet client needs, with a focus on transparency, satisfaction, and integrity. Job Brief We are seeking an experienced SEO and Digital Marketing (DM) Manager to oversee all search engine optimization and digital marketing activities. You will manage SEO strategies including content planning, link building, and keyword optimization to boost rankings across major search networks. Additionally, you will manage SEM campaigns across Google, LinkedIn, and social media platforms. Designation: Team Lead SEO Specialist Experience: 4 to 5 years Location: Ahmedabad Number of Openings: 1 Roles and Responsibilities Demonstrate proven expertise in Technical SEO. Lead and mentor the SEO team to ensure the successful execution of SEO strategies. Oversee On-Page, Off-Page, Content Writing, and Social Media Marketing initiatives. Track, report, and analyze website analytics, PPC campaigns, and overall digital marketing performance. Manage campaign budgets, estimate costs, and reconcile discrepancies. Optimize website copy and landing pages for better search engine marketing performance. Perform continuous keyword discovery, expansion, and optimization. Research and implement recommendations for search engine optimization. Analyze and monitor competitor advertising and link-building strategies. Develop and implement a comprehensive link-building strategy. Collaborate with the development team to ensure SEO best practices are integrated into new website code. Work with editorial and marketing teams to enhance SEO efforts in content creation and planning. Recommend changes to website architecture, content, and linking to improve SEO rankings for target keywords. Manage SEM campaigns across Google, LinkedIn, and social media platforms. Understand performance marketing, conversion optimization, and online customer acquisition strategies. Utilize website analytics tools (e.g., Google Analytics, Net Insight, Omniture) to drive performance improvements. Use bid management tools (e.g., Click Equations, Marin, Kenshoo) for efficient SEM management. Conduct A/B and multivariate testing to optimize marketing efforts. Stay up-to-date with the latest trends and best practices in SEO and SEM. Qualifications 4-5 years of hands-on experience in SEO and SEM. Proven experience leading a team and managing digital marketing campaigns. In-depth knowledge of SEO, including technical SEO, content strategy, link building, and keyword optimization. Solid understanding of PPC campaigns, bid management tools, and performance marketing. Familiarity with website analytics tools such as Google Analytics, Omniture, or Web Trends. Experience with A/B testing and multivariate experiments. Knowledge of search engine algorithms and ranking factors. Up-to-date with the latest SEO and SEM best practices and trends.

Digital Marketing Executive Company Description XcelTec is an Enterprise Solution Providing company based in Ahmedabad. Specializing in Microsoft technology, E-Commerce, Mobile Commerce, Mobile Development, and Open Source Technology, XcelTec serves clients primarily from the USA, Australia, and European regions. The company is committed to delivering excellence in technology by translating client needs into innovative solutions, maintaining transparency, satisfaction, and integrity. Designation: Digital Marketing Executive Experience: 2+ years Location: Ahmedabad Number of Openings: 1 Opening Job Type: Full-time Working Days: 6 Days Job Summary: We are looking for a Technical Digital Marketing Specialist to join our marketing team. This role combines digital marketing expertise with technical skills to optimize our online presence. KEY RESPONSIBILITIES: Develop and implement data-driven digital marketing strategies (SEO, PPC, email, social media). Analyse website traffic and user behaviour using tools like Google Analytics. Optimize website performance with technical SEO practices. Manage and optimize PPC campaigns. Utilize marketing automation tools for email campaigns and lead nurturing. Conduct A/B testing and prepare performance reports. Skills Required: Experience in Team Handling SEO Strategies and Management Content Optimization On-Page, Off-page Social Media Marketing Qualifications: Bachelor s degree in Marketing, Business, Computer Science, or related field. 2+ years of digital marketing experience with a technical focus. Strong knowledge of SEO and analytics tools (e.g., Google Ads). Basic HTML/CSS skills; familiarity with marketing automation platforms is a plus. Qualification : Bachelors degree in Marketing, Business, Computer Science, or related field.

We're seeking a digital marketing manager to lead and execute integrated campaigns across all digital channels. You'll leverage your expertise in SEO/SEM, social media, email marketing, and analytics to drive brand awareness, engagement, and conversions. You'll be a data-driven leader who thrives on innovation and collaboration to achieve measurable results. JOB RESPONSIBILITIES: Develop and execute comprehensive digital marketing strategies: Align with overall business goals to create winning online marketing campaigns across SEO/SEM, social media, email marketing, and other relevant channels. Social media management: Craft and implement a social media strategy that builds brand awareness, fosters engagement, and drives targeted traffic. Data analysis and optimization: Measure campaign performance through key metrics (ROI, KPIs), identify trends, and optimize spend and user experience for continuous improvement. Content and user experience (UX) champion: Collaborate with internal teams to create compelling landing pages and optimize user journeys across all digital touchpoints. Innovation and experimentation: Stay ahead of the curve by exploring emerging technologies and proposing their strategic adoption. Design and execute A/B tests to refine campaigns and maximize effectiveness. Technical proficiency: Utilize industry-standard website analytics tools (e.g., Google Analytics) and ad serving platforms to manage and optimize campaigns. Leadership and collaboration: Provide expertise and guidance to the marketing team. Work effectively with other departments like programmers and vendors to ensure seamless campaign execution. SKILLS REQUIRED: Proven experience in digital marketing with a strong track record of success. Demonstrated expertise in leading and managing SEO/SEM, social media, email marketing, and marketing database platforms. Creativity and a knack for crafting engaging digital campaigns that resonate with target audiences. Experience in optimizing landing pages and user funnels for maximum conversion rates. Solid understanding of website analytics tools and ad serving platforms. A data-driven approach with strong analytical skills. Passion for staying current with the latest digital marketing trends and best practices. Knowledge of tools like Semrush, Ahref and other Automation tools.

Experience 4 to 6 Years No of Openings 2 Roles and Requirements Team player. Can focus on company goal, keep team motivated and help them achieve their goals. Bachelor s degree in marketing, communications, or a related field. Proven working experience in digital marketing, with a minimum of 4 years of experience. Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Certification in Google Analytics, Google AdWords, or similar platforms. Skills Team player. Can focus on company goal, keep team motivated and help them achieve their goals Bachelor s degree in marketing, communications, or a related field Proven working experience in digital marketing, with a minimum of 4 years of experience Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns Strong analytical skills and data-driven thinking Excellent written and verbal communication skills Certification in Google Analytics, Google AdWords, or similar platforms Qualification : Bachelors degree in marketing, communications, or a related field

Job Description: We are seeking an experienced and detail-oriented Email Marketing Specialist to join our team. In this role, you will be responsible for managing and executing email marketing campaigns across various customer lifecycles, including prospecting, win-back, nurturing, retention, and transactional emails. You will work closely with other teams to create impactful email campaigns, analyze performance data, and optimize strategies to maximize engagement and revenue generation. Key Responsibilities: Campaign Execution: Produce and execute all email and SMS campaigns, including creating emails from templates, HTML coding, copywriting, asset coordination, quality assurance, and scheduling. Lifecycle Management: Support various strategic programs through manual and triggered campaigns targeting different customer lifecycle stages, including prospecting, win-back, nurturing, post-purchase, loyalty, and retention. Segmentation & Personalization: Build effective target audiences and segments for each campaign, leveraging customer data (e.g., web behavior) to personalize messaging. A/B Testing & Optimization: Develop and execute A/B tests, including subject lines, message content, CTAs, customer cohorts, send times, and new features to optimize performance. Record results and recommend improvements based on testing outcomes. Collaboration: Work with designers and copywriters to optimize email creative and templates, ensuring best practices for engagement and performance. Performance Reporting: Provide regular reports on campaign performance, including opens, clicks, conversions, revenue, and unsubscribes, and recommend strategies for improvement. Rendering & Quality Assurance: Test emails across devices, email clients, and ISPs to ensure proper rendering and user experience for the majority of subscribers. Frequency Management: Mitigate email and SMS frequency to minimize churn while maintaining engagement and aligning with business priorities. Trend Analysis & Strategy: Stay updated on global email marketing best practices, trends, and tools to continually improve campaign effectiveness and customer acquisition, nurturing, and retention. New Technology & Tools: Look for innovative ways to improve email marketing programs, integrating new technologies, tools, and best practices. Skills and Qualifications: Proven experience managing and executing successful email marketing programs. Hands-on experience with marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo). Strong understanding of email regulations and compliance (e.g., GDPR, CASL). Experience with growing, engaging, and analyzing the performance of large email databases. Familiarity with building email marketing campaigns from scratch. Proficiency in Google Analytics, HTML/CSS, A/B testing, and other CMS platforms. Ability to use SQL or similar queries to analyze and report on data. Strong skills in data analytics to interpret data, suggest improvements, and optimize performance. Knowledge of SEO/SEM and how it integrates with email marketing. Excellent written communication and copywriting skills for creating compelling email content. Strong project management skills with attention to detail and ability to manage multiple projects. Experience with email creative, template creation, and testing. Desired Skills: Experience in lead generation through email marketing. Knowledge of testing tools and methods for improving email performance. Ability to suggest innovative strategies based on competitor analysis and global trends. Competitive salary, up to 10,00,000. Be a key player in a dynamic, fast-growing team. Opportunity to drive impactful campaigns with measurable outcomes. Continuous professional development in the latest email marketing tools and best practices. Collaborative environment with a focus on innovation and results. If you are an experienced Email Marketing Specialist with a passion for creating engaging campaigns and driving measurable success, we d love to hear from you. Apply now to join our team and take your career to the next level!

Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Created Date: 2024-04-29 Experience: 5 years Salary: upto 10 Industry: IT Openings: 2 Primary Responsibilities: Key Responsibilities Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media Understanding how to use all research and lead generation tools available including Internet sources such as social and business media Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation Analysis and presentation of digital marketing results Achieve effective web-based marketing that allows the business to generate & sell leads Deliver campaigns on time and to a high standard Improve performance through reporting & analytics Desired Skills: Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Experience Requirements: Improve performance through reporting & analytics

Job Title: PPC Executive Career Level: IC1-IC2 | Department: Digital Marketing | Location: Ahmedabad | Experience: 2+ years Position Summary We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals. This role requires a strong analytical mindset, creativity, and a passion for digital marketing. Key Responsibilities Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Conduct keyword research and selection to optimize campaigns for maximum ROI. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Create compelling ad copy and landing pages that drive conversions. Manage budgets and bids to ensure efficient allocation of resources. Stay up-to-date with industry trends and best practices in PPC and digital marketing. Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion. Prepare and present regular performance reports and insights to stakeholders. Personal Attributes Strong analytical and problem-solving skills. Excellent attention to detail and organizational abilities. Ability to work independently and as part of a team. Creative thinker with a passion for digital marketing. Strong communication skills, both written and verbal. Results-oriented with a focus on achieving targets. Education and Qualification Bachelor s degree in Marketing, Business, or a related field. Proven experience in managing PPC campaigns (1-2 years preferred). Familiarity with Google Ads, Bing Ads, and Meta advertising platforms. Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola). Google Ads certification is a plus. Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you! Qualification : Bachelors degree in Marketing, Business, or a related field.