Campaign Performance Jobs in Gurgaon
206 Jobs Found
Assistant Manager Marketing (events)
Nikon India Pvt Ltd
Position: Assistant Manager Marketing (Events) Location: Gurgaon Work Experience: 6 - 8 years Education: MBA / PGDM in Marketing Job Purpose The Assistant Manager Marketing (Events) will be responsible for planning, coordinating, and executing end-to-end events and exhibitions, including product launches and regional events. This role involves managing relationships with internal stakeholders, vendors, and dealers to enhance brand visibility and market reach. The ideal candidate will be strategic, highly organized, and capable of driving impactful marketing initiatives through seamless event management. Key Responsibilities Event & Exhibition Management Plan, coordinate, and execute events and exhibitions from concept to completion, ensuring a seamless delivery. Ensure that all events are aligned with business goals and provide a strong ROI. Product Launches & Regional Events Lead the strategic planning and execution of flagship product launches and localized regional events, ensuring they resonate with target audiences. Oversee all aspects of event execution to maintain high standards of quality, engagement, and brand visibility. Dealer Engagement Manage dealer tie-ups across selected regions to enhance brand presence, improve market reach, and strengthen dealer relationships. Partner Communication Develop and distribute clear, timely, and accurate communications to business partners to ensure alignment with overall objectives and timelines. Facilitate smooth communication between partners and internal stakeholders throughout the event lifecycle. Stakeholder & Vendor Management Foster and manage relationships with vendors, agencies, and internal stakeholders to ensure smooth event execution and delivery of high-quality outcomes. Negotiate with external vendors to ensure cost-effective event management. Innovation & Trend Monitoring Stay updated on industry trends in events and exhibitions, proposing innovative ideas that align with the brand's goals and objectives. Implement new trends and ideas to keep the brand s events fresh and impactful. Budget Management Oversee the event budgets, ensuring that all expenditures are tracked and optimally allocated. Manage resources effectively to ensure cost efficiency without compromising quality. Reporting & Performance Evaluation Prepare and submit regular event performance and ROI reports to senior management, highlighting key outcomes and areas for improvement. Key Competencies & Skills Confident, smart, and presentable, with a strong self-motivation to handle critical projects within specified timelines. Extensive experience in vendor management and event/exhibition management is essential. Proven ability to work efficiently under tight deadlines while maintaining high-quality standards. Strong skills in budget tracking and monitoring. Exceptional ability to strategize, plan, and execute complex projects seamlessly. Quick learner with a sense of urgency, demonstrating speed and adaptability to changing circumstances. Qualification : MBA / PGDM in Marketing
Sr. Executive Marketing (Communications & PR)
Nikon India Pvt Ltd
Position: Sr. Executive Marketing (Communications & PR) Location: Gurgaon Work Experience: 4-8 years Education: MBA / PGDM in Marketing Job Purpose The Sr. Executive Marketing (Communications & PR) will be responsible for developing and implementing communication strategies to enhance the company s brand image and public relations. This role involves close collaboration with PR agencies to manage media relations, create press materials, and coordinate internal and external communications. The individual will also oversee digital marketing initiatives, including social media management and digital campaigns, to further strengthen the brand's online presence. Key Responsibilities Core Responsibilities Draft, distribute, and follow up on press releases in collaboration with the regional head office and media agency. Ensure that the PR agency maintains strong relationships with journalists and key media outlets to enhance brand visibility. Coordinate and manage public media events, product launches, media interactions, and press conferences. Monitor media coverage and prepare reports on the impact of PR activities for management. Handle crisis communications when needed, ensuring swift and effective responses to mitigate any potential reputational damage. Additional Responsibilities Integrate digital marketing strategies into the overall communication approach. Plan and execute digital campaigns, including budget allocation for platforms managed by digital agencies. Manage social media accounts (e.g., Google Ads, Meta (Facebook/Instagram) Ads, etc.), and engage with online communities to boost brand engagement. Monitor the company s online reputation, responding to public inquiries and issues through social media (including DMs and comments). Collaborate with the technical team to create and share engaging content, including blogs, articles, and social media posts. Analyze the performance of digital campaigns, prepare reports on metrics, and recommend improvements based on data insights. Key Competencies & Skills Strong communication skills and the ability to build and maintain a network of media contacts. Adaptability to manage changing media landscapes and evolving business needs. Excellent teamwork skills with the ability to collaborate cross-functionally with internal and external stakeholders. Proactive in staying updated on industry trends, PR tactics, and digital marketing innovations. Qualification : MBA / PGDM in Marketing
Manager Agency Relations
Cyber Media (india) Limited
Position: Manager Agency Relations Location: Gurgaon Experience: 4 6 years Industry: Internet / Digital Media Function: Sales & Business Development Employment Type: Full-Time Category: Enterprise & B2B Sales About the Role: We are looking for an experienced and well-connected Manager Agency Relations to lead strategic engagement with independent and B2B media agencies. The role focuses on expanding revenue through programmatic, display, and native advertising while embedding CyberMedia s programmatic offerings into agency solution portfolios. This position requires a strong hunter mindset, excellent relationship-building skills, and hands-on experience in managing key accounts and media agency ecosystems. Key Responsibilities: Drive Agency Partnerships: Identify, engage, and onboard independent and mid-sized media agencies to integrate CyberMedia s advertising solutions into their portfolios. Revenue Generation: Build and manage a robust pipeline of opportunities to consistently meet or exceed monthly and quarterly ad sales targets. Key Account Management: Manage and grow relationships with agency partners and direct corporate clients; ensure high levels of client satisfaction and repeat business. Sales Strategy & Execution: Independently develop, pitch, and implement customized ad sales strategies; align closely with internal product and operations teams. Programmatic & Native Sales: Sell digital media solutions including programmatic, display, and native advertising across CyberMedia s platforms. Agency Mapping & Relationship Management: Build strong networks within agencies, maintaining multi-level relationships to maximize penetration and influence. Market Insight & Reporting: Track industry trends, campaign performance, and feedback to iterate sales strategy and enhance product-market fit. Requirements & Qualifications: Education: Graduate in any discipline; MBA/PG preferred. Experience: 4 6 years of relevant experience in digital ad sales or media sales, preferably with exposure to programmatic advertising and native ad formats. Industry Contacts: Strong relationships with independent ad/media agencies and direct corporate clients. Sales Skills: Proven ability to build and close business, manage large accounts, and consistently achieve revenue goals. Communication: Excellent verbal and written communication skills; confident in delivering presentations and pitches. Mindset: Self-motivated, target-driven, and adaptable to a dynamic, fast-paced digital environment. Tools & Knowledge: Understanding of digital media buying/selling, ad tech landscape, and agency workflows. Be part of an established digital media company with a growing suite of programmatic solutions. Opportunity to take ownership of a key revenue channel with high visibility and impact. Dynamic work culture with room for innovation, creativity, and career progression. Qualification : Graduate in any discipline; MBA/PG preferred
AGM / GM Sales
Inframantrainframantra
Job Title: AGM / GM Sales Location: Gurgaon Employment Type: Full-Time About Us INFRAMANTRA is a rapidly growing and award-winning real estate company known for its excellence, innovation, and commitment to quality. With over 50 industry awards and an impressive annual sales achievement of 400 crores, we have become a trusted name in the real estate industry. What started with just two passionate founders has transformed into a high-performing organization, rewarding its top achievers with international trips and recognition. We pride ourselves on creating impactful real estate solutions, building sustainable communities, and fostering long-term relationships with clients and partners. Roles and Responsibilities Lead and manage the end-to-end operations of the sales team to meet organizational goals. Achieve and exceed monthly and annual sales targets. Develop and maintain strong relationships with key customer accounts and channel partners. Create and implement effective sales strategies, campaigns, and initiatives to target key demographics. Build lasting relationships with clients, suppliers, and developers to generate ongoing business opportunities. Collaborate with cross-functional teams including commercial managers, event teams, and regional representatives to align on strategic growth plans. Attend industry events, exhibitions, and conferences to identify market opportunities and enhance brand visibility. Analyze market trends, team performance, and customer insights to optimize sales effectiveness. Conduct regular performance reviews, coach team members, and align individual strengths with organizational objectives. Qualifications and Skills Any graduate is eligible to apply. Minimum 5 years of experience in B2C real estate sales is required. Strong communication, negotiation, and interpersonal skills. Proven track record in strategic planning and successful execution of sales development strategies. Leadership qualities with the ability to inspire and manage high-performance teams. Passion for real estate and a results-driven mindset.
Email Marketer Specialist
Aabhyasa Technologies Pvt Ltd
Position: Email Marketing Specialist Location: Gurugram Experience: 2 7 Years Qualification: Any Graduate or higher Working Days: 5 days/week Shift: Day shift, 9 hours Job Overview: We are seeking a highly skilled and creative Email Marketing Specialist to manage and execute targeted email campaigns that drive customer engagement and support business growth. The ideal candidate will be proficient in crafting effective marketing strategies, executing high-performance email campaigns, and analyzing campaign performance to maximize ROI. Key Responsibilities: Plan, develop, and execute effective email marketing campaigns focused on audience engagement and lead generation. Manage end-to-end email deployment, including mass/broadcast email campaigns, segmentation, and personalization. Execute IP warm-up processes and maintain sender reputation. Identify and grow the email subscriber list through strategic targeting and lead generation initiatives. Create engaging and customized email templates using HTML and CSS. Utilize tools like Canva to design flyers and promotional content for email campaigns. Perform list segmentation based on demographics, behaviors, and campaign goals. Track and analyze key performance indicators (open rates, click-through rates, conversions) and optimize campaigns accordingly. Monitor domain health; manage blacklisting/delisting processes as required. Contribute to the development of broader marketing strategies including competitor analysis, customer segmentation, and remarketing tactics. Assist in formulating sales and customer engagement strategies based on market insights. Ensure alignment of email campaigns with overall digital marketing objectives. Key Skills & Requirements: Proficiency in HTML and CSS for designing responsive and visually appealing email templates. Expertise in creating flyers and creatives using tools like Canva. Advanced knowledge of Microsoft Excel for MIS reporting, pivot tables, and data analysis. Hands-on experience with email marketing tools and platforms (e.g., Mailchimp, SendGrid, Zoho Campaigns, etc.). Understanding of IP warming, domain health, and spam management. Strong analytical skills with a results-driven mindset. Basic understanding of SEO and digital marketing concepts. Excellent communication, organization, and time management skills. Qualification : Any Graduate and above
Market Research Analyst
Aabhyasa Technologies Pvt Ltd
Position: Market Research Analyst Location: Gurugram Experience: 2 5 Years Qualification: Any Graduate Working Days: 5 Days per Week Working Hours: 9 Hours per Day Job Overview: We are seeking an analytical and detail-oriented Market Research Analyst to support strategic decision-making by delivering actionable insights through market analysis, competitor research, data interpretation, and revenue optimization. The ideal candidate will have a strong grasp of research tools, excellent data handling capabilities, and a strategic mindset to support business growth. Key Responsibilities: Primary & Secondary Research Conduct in-depth primary and secondary research to gather insights on industry trends, consumer behavior, and market opportunities. Campaign & Data Analysis Analyze performance metrics from email marketing campaigns using Excel and Google Analytics. Track KPIs like open rates, click-through rates, and conversions. Segment audiences for personalized marketing and extract data-driven insights to enhance ROI. Competitor & Market Analysis Perform comprehensive competitor analysis, including product offerings, pricing, customer reviews, and market positioning. Use tools like SWOT analysis, market segmentation, and trend forecasting to inform strategic direction. Business Development Identify and assess new market opportunities, potential partnerships, and emerging trends to support the business development team. Contact Discovery Leverage tools like Hoovers, ZoomInfo, Lusha, LinkedIn Sales Navigator, Apollo, and more to identify and verify contact information for potential leads. Data Management Manage, cleanse, and validate datasets using Excel functions (VLOOKUP, Pivot Tables, etc.) to ensure data accuracy and relevance. Revenue Analysis Analyze revenue streams and apply market intelligence to support financial growth. Identify key performance drivers and align strategies to boost profitability. Cross-functional Collaboration Partner with marketing, sales, and strategy teams to align research efforts with business goals. Regulatory Awareness Monitor and analyze regulatory and policy changes impacting industry operations and business opportunities. Key Skills & Qualifications: Strong analytical and critical thinking skills. Hands-on experience with Excel, Google Analytics, and research platforms. Ability to manage, clean, and interpret large data sets. Familiarity with contact discovery tools and LinkedIn Sales Navigator. Working knowledge of market segmentation, competitor tracking, and KPI analysis. Excellent communication skills and cross-functional collaboration abilities. Highly organized with keen attention to detail. Qualification : Any Graduate and above
Account Strategist, Mid-market Sales
Google Careers
Account Strategist, Mid-Market Sales Google Customer Solutions Location: Gurugram, Haryana, India Minimum Qualifications Bachelor s degree or equivalent practical experience. 2+ years of experience in business, advertising, or marketing. Preferred Qualifications Experience launching and managing paid digital advertising campaigns on Google Ads and other platforms. Strong skills in client success techniques, including effective questioning, objection handling, and engaged promoting. Experience working with channel business, advertisers, agencies, or clients. Ability to manage and prioritize a portfolio in an advertising or media business environment. Proven ability to achieve growth goals. Strong storytelling and narrative-building skills for client engagement. About the Role Google s advertising solutions empower businesses of all sizes to thrive in a dynamic marketing environment. As an Account Strategist within Google Customer Solutions, you will bring your passion for sales and deep knowledge of online media to help clients achieve their business objectives. You will act like an owner moving swiftly through change and applying innovative strategies to drive extraordinary outcomes for both Google and its customers. You will build trusted relationships, understand client business goals, improve campaign performance, and promote thoughtful adoption of Google products. Your ability to influence, manage partnerships, and analyze business needs will deliver successful outcomes, driving incremental business growth through Google s leading advertising solutions. Google Customer Solutions teams are trusted advisors focused on the success of small- and medium-sized businesses the backbone of our communities. This role offers a unique opportunity to make a real impact by helping businesses grow and thrive through digital innovation. Responsibilities Deliver quarterly business and product growth targets. Manage a portfolio of medium and large businesses, understanding growth drivers, identifying opportunities, managing risks, and building multi-quarter growth plans. Consult with clients to support annual digital marketing discussions and budget planning. Drive customer growth by providing outstanding business experience and meeting marketing objectives. Build and maintain strong stakeholder relationships with customers and agencies. Qualification : Bachelor's degree or equivalent practical experience.
Sales Specialist, Accelerated Growth Team, Google Customer Solutions
Google Careers
Sales Specialist, Accelerated Growth Team Google Customer Solutions Location: Gurgaon, Haryana, India Minimum Qualifications Bachelor s degree or equivalent practical experience 5+ years of experience in advertising sales, business development, or online media environments Preferred Qualifications Proven track record driving business growth and maintaining client relationships Strong teamwork skills with ability to collaborate and grow within a team Ability to communicate comprehensive advertising solutions clearly and effectively Excellent prioritization, communication, and organizational skills Passion for educating and working with new advertisers About the Role Google s advertising solutions empower businesses of all sizes to grow and succeed in today s fast-changing marketing environment. As a Sales Specialist on the Accelerated Growth Team, you bring passion for sales, a strong understanding of online media, and a commitment to maximizing customer success. You will act like an owner quickly adapting to change and crafting innovative strategies that deliver extraordinary, incremental results for both Google and customers. You will build trusted relationships by uncovering customer needs and translating them into powerful advertising solutions that drive ambitious growth goals. The Google Customer Solutions (GCS) sales team is a trusted advisor to small- and medium-sized businesses (SMBs), helping shape the future of advertising in the AI era. This role offers an exciting opportunity to make a real impact by helping SMBs grow their businesses through Google s leading advertising products, while collaborating with sellers and partners in a supportive and fun environment. Responsibilities Manage client relationships and identify positive sales leads Develop and manage a sales pipeline with a long-term strategy for sustained success Implement creative strategies to expand existing customer accounts, offer performance-enhancing suggestions, and promote additional Google products Communicate effectively with customers via phone, email, and in-person meetings as needed Achieve sales goals while prioritizing and delivering a positive customer experience Qualification : Bachelors degree or equivalent practical experience
Manager, Gtech Ads
Google Careers
Manager, gTech Ads Location: Gurugram, Haryana, India Minimum Qualifications Bachelor s degree or equivalent practical experience 11+ years of experience in developing customer relationships and working with digital media or advertising/marketing solutions 5+ years of experience in team leadership, including mentoring and developing talent Preferred Qualifications Proven experience collaborating across organizational boundaries to align resources and strategies Familiarity with offline media, Brand Lift studies, and marketing measurement and attribution methods Strong understanding of media industry trends and challenges relevant to Google's strategic positioning Exceptional communication and problem-solving skills, with ability to present to executive audiences Skilled in using data and insights to drive business decisions and long-term strategy About the Role As a Manager in gTech Ads, you will lead a high-performing team that delivers media and technical services across Google s advertising products. Your team will work with clients ranging from small businesses to large enterprises, providing strategic guidance and tailored support that drives marketing success and ROI. You ll collaborate closely with Sales, Product, and Engineering to enhance support models and improve product experiences. gTech Ads is the bridge that connects Google s advertising innovation to practical value for customers through thoughtful service, operational excellence, and technical consulting. Your role will ensure that customer needs inform our solutions while growing the impact and capability of your team. Responsibilities Build and lead business strategy in collaboration with senior stakeholders across teams Oversee a team of digital media specialists focused on client success and campaign excellence Guide team performance through strategic mentorship and coaching Support individual growth through career development planning, skills training, and performance evaluation Use data insights to drive business decisions, improve support outcomes, and inform product improvements Qualification : Bachelors degree or equivalent practical experience
Product Marketer (Growth & Community)
Spyne
Job Title: Product Marketer (Growth & Community) Location: Gurgaon, India (In-Office) Experience: 4-7 Years in B2B SaaS Marketing (AI, MarTech, or Vertical SaaS Preferred) Department: Marketing & Growth Employment Type: Full-Time About Spyne At Spyne, we re redefining automotive retail with cutting-edge Generative AI. What started as an idea to help dealers sell online faster through AI-powered visuals has grown into a comprehensive AI-first automotive ecosystem. Backed by $16M in Series A funding from Vertex Ventures, Accel, and other top investors, Spyne has: Expanded across US & EU markets Launched industry-first AI-powered image and 360 solutions Achieved 5X revenue growth in 15 months, aiming for 3-4X growth this year We are now scaling to bring our GenAI Automotive Retail Suite to 3,000 4,000 dealers across the US, positioning ourselves at the forefront of the AI-driven automotive revolution. We re looking for a strategic Product Marketer with a passion for storytelling, branding, and growth. You will take charge of messaging, positioning, and go-to-market (GTM) strategies to drive Spyne s product adoption, engagement, and revenue. If you excel at crafting compelling narratives, building communities, and executing impactful product launches, this role is for you! Positioning, Messaging & Sales Enablement Develop differentiated positioning and customer-centric messaging for Spyne s AI-powered solutions. Create impactful assets such as website copy, sales decks, case studies, demo videos, and whitepapers. Conduct competitive research to sharpen Spyne s unique value proposition for each customer segment. Product Launches & GTM Lead end-to-end GTM planning and execution for new product launches. Work closely with Product, Sales, and Customer Success teams to ensure successful adoption and retention of new features and products. Community Building (Dealerships & Partners) Build and nurture a thriving community of dealerships, OEMs, and partners. Organize forums, webinars, referral loops, and user engagement programs. Collaborate with Customer Success to amplify user stories, testimonials, and co-marketing efforts. Executive Engagement & High-Touch Events Organize CXO roundtables, private dinners, webinars, and thought-leadership panels. Support leadership in producing strategic content: whitepapers, articles, and keynote decks. Brand & Content Strategy Own Spyne s brand visibility across platforms like LinkedIn, social media, PR, and digital campaigns. Collaborate with designers to produce engaging creatives, videos, and demo reels. Experience: 4-7 years of B2B SaaS marketing experience at early to growth-stage startups (1 10M ARR), with a focus on AI, MarTech, or vertical SaaS. Community-Building: Proven experience in building online communities (Slack, WhatsApp, LinkedIn groups, etc.). Storytelling: Strong copywriting and storytelling skills with the ability to simplify complex technical concepts. Product Launches: Proven track record in product launches, GTM execution, and campaign optimization. Event Marketing: Experience with event marketing and webinar hosting is a plus. Data-Driven: Comfortable working with data to measure and optimize campaign performance. Startup Mindset: Self-starter, proactive, and thrives in a fast-paced startup culture. Ownership: Play a key role in shaping Spyne s GTM and brand strategy during our global expansion phase. Rocketship Growth: Be part of an AI SaaS company with global ambitions and rapid growth. Rewards: Competitive salary, ESOPs, health benefits, and a stellar team. If you're passionate about storytelling, community building, and leading product marketing in a fast-paced, high-growth startup environment, Spyne is the place for you! Apply now to shape the future of AI-driven automotive retail.
Account Director
Shipsy
Job Title: Account Director | Gurgaon, Haryana Location: Gurgaon, Haryana, India Job Type: Full-time Company: Shipsy About Shipsy Shipsy is a global leader in the logistics technology space, offering cutting-edge SaaS solutions that automate warehousing and transportation operations. Our platform helps businesses significantly reduce logistics costs, streamline workflows, and enhance customer experience. We work with renowned enterprises across India, the Middle East, and Southeast Asia, including major brands like Reliance, Domino's, UPS Gulf, DTDC Express, Burger King, and Landmark Group. Shipsy s platform processes over 2 million shipments daily, with 10% of India's container trade being tracked on our system. With backing from leading investors like Peak XV Partners, Infoedge, and A91 Partners, we ve raised approximately $35M to date. Our team is over 280+ members strong, spread across offices in Gurgaon, Mumbai, Bangalore, and Dubai. We re committed to building a fun, dynamic, and growth-oriented work culture, where every team member can thrive and make a meaningful impact. Role Overview: Account Director As an Account Director at Shipsy, you will play a key role in growing and nurturing our relationships with large global clients. You will take ownership of the P&L for critical accounts, ensuring we meet revenue targets, business success metrics, and customer satisfaction. Your role will involve strategic leadership, collaborating with cross-functional teams, driving projects that align with client goals, and providing insights to improve our products and services. As the main point of contact for high-level stakeholders, you'll help shape the future of our product while contributing to Shipsy s overall growth. Key Responsibilities Client Relationship Management Build and maintain strong relationships with CXOs and key decision-makers at large global accounts. Serve as the strategic advisor to clients, ensuring long-term value delivery from Shipsy s platform. Manage a portfolio of critical accounts, ensuring high customer satisfaction, retention, and business success metrics (NPS, revenue growth, etc.). Revenue Growth Achieve revenue targets by identifying new business opportunities and growing existing accounts. Drive the expansion of product offerings within existing accounts, ensuring clients are fully utilizing Shipsy s solutions to meet their logistics needs. Thought Leadership and Industry Insight Provide thought leadership by leveraging deep industry, product, and customer insights to build tailored solutions. Stay ahead of industry trends and bring back critical feedback to the product team to inform the roadmap and ensure alignment with customer needs. Cross-functional Collaboration Collaborate closely with product teams, engineering, and other stakeholders to deliver innovative solutions that address client challenges. Facilitate the implementation process, ensuring projects are executed on time and meet client expectations. Strategic Account Planning Lead strategic account planning sessions with clients, developing mutual performance objectives, financial targets, and critical milestones for short-term and long-term success. Oversee project management, ensuring timelines, schedules, and deliverables are met. Process Optimization Identify and implement best practices, tools, and resources to optimize the client management function and ensure successful project outcomes. Innovate new methods of analysis and strategies to improve client interactions and maximize value. Qualifications & Skills B.Tech from a Tier 1 School (preferred). Strong analytical skills, with the ability to solve complex problems using first principles thinking. Proven ability to collaborate cross-functionally and lead teams towards shared business goals. Excellent communication and interpersonal skills, with a talent for building relationships with senior stakeholders and CXOs. Strong business acumen with the ability to drive revenue outcomes, manage P&Ls, and contribute to strategic planning. Experience in managing large accounts and a deep understanding of SaaS or logistics tech industries. Problem-solving and data management skills, with a focus on delivering results and meeting client needs. Growth opportunities in a dynamic and rapidly expanding company. Work with top talent from premier institutes and companies. Innovative, supportive, and inclusive company culture where your ideas and contributions are valued. Competitive salary with performance-based incentives. World-class benefits and professional development programs to help you grow in your career. Become part of a global team at the forefront of logistics technology. Join Shipsy and contribute to transforming the logistics space while building a career filled with growth, innovation, and success. Qualification : B.Tech from a Tier 1 School (preferred).
Growth Analyst
Ixigo
Growth Analyst Location: Gurugram, India Employment Type: Full-time About ixigo ixigo is a technology company revolutionizing the way Indian travelers plan, book, and manage their trips. Founded in 2007 by Aloke Bajpai and Rajnish Kumar, ixigo helps travelers make smarter decisions through AI, machine learning, and data science. With apps like ixigo, ConfirmTkt, and AbhiBus, ixigo offers travelers the ability to book train, flight, bus tickets, hotels, and much more. In 2022, ixigo was named one of the Top 10 Most Downloaded Travel Apps worldwide (data.ai). Headquartered in Gurugram, ixigo also has offices in Bangalore (ConfirmTkt) and Hyderabad (AbhiBus). Job Description We are looking for a Growth Analyst to join our dynamic team. As a Growth Analyst, you will help us unlock growth opportunities by analyzing customer behavior and campaign performance. You will collaborate closely with marketing, product, and data teams to develop data-driven strategies that drive user acquisition, activation, retention, and revenue growth. Your work will directly impact how we scale smarter and faster. Key Responsibilities Data Analysis & Insights: Analyze user behavior, campaign performance, and funnel metrics to identify and drive growth opportunities. Reporting & Dashboards: Build and maintain dashboards and reports using BI tools (e.g., Tableau, Power BI, Looker) to track key performance indicators (KPIs). Data Querying & Processing: Develop SQL queries to extract, clean, and aggregate data from various sources and databases. A/B Testing & Experimentation: Design and run A/B tests and experiments to evaluate new growth initiatives and optimize performance across all user touchpoints. Strategic Collaboration: Work closely with marketing and product teams to design data-driven growth strategies that increase customer acquisition, activation, retention, and lifetime value (LTV). Campaign Measurement & Optimization: Support the measurement of paid and organic campaigns (including email, search, social media) and provide actionable insights to improve their effectiveness. Core Technical Skills SQL & Relational Databases: Advanced querying skills, performance tuning, working with window functions and CTEs. Data Visualization & BI: Proficiency in tools like Tableau, Power BI, or Looker for building dashboards and reports. Spreadsheet Modeling: Expert-level proficiency in Excel (pivot tables, macros; VBA is a plus). Scripting Languages: Familiarity with at least one scripting language (e.g., Python or R) for data cleaning, ETL tasks, and basic machine learning prototypes. Marketing Analytics Tools: Hands-on experience with Clevertap and Firebase for user engagement and campaign tracking. Good to Have Marketing Analytics Tools: Experience with tools like Google Analytics 4, Mixpanel, and Clevertap for campaign performance tracking. Ad Platforms: Basic understanding of programmatic ad platforms (e.g., DV360, Meta Ads API). Data Warehouses: Exposure to SQL-based data warehouses like Snowflake, BigQuery, or Redshift. Impactful Work: Directly contribute to the growth and success of a leading travel tech company. Collaborative Culture: Work with talented professionals across diverse teams. Career Growth: Opportunities for fast-paced career development. Competitive Compensation: Enjoy a competitive salary and benefits package. Work-Life Balance: We encourage a healthy work-life balance in a supportive environment.
Assistant Manager / Sr. Executive - Performance Marketing
Ixigo
Assistant Manager / Sr. Executive - Performance Marketing Location: Gurugram, Haryana, India Employment Type: Full-time About ixigo ixigo is a leading travel-tech company based in India, empowering millions of travelers to plan, book, and manage their trips across rail, air, buses, and hotels. Using cutting-edge AI, machine learning, and data science, ixigo helps travelers make smarter decisions. With the inclusion of ConfirmTkt and AbhiBus in 2021, ixigo is positioned as one of the top 10 most downloaded travel apps globally, as per data.ai (2022). We re headquartered in Gurugram, with additional offices in Bangalore and Hyderabad. Job Description We are looking for a Performance Marketer with a creative, analytical mindset to help ixigo continue to grow. In this role, you will manage campaigns across various digital marketing platforms to drive high-quality user acquisition and optimize return on investment (ROI). You will work in a fast-paced startup environment, thrive on problem-solving, and take ownership of driving the growth of one or more of ixigo s products. Your ability to leverage data, craft creative strategies, and test various channels to improve performance will be essential to your success. This is an exciting opportunity to have a direct impact on the growth of our digital platforms. Key Responsibilities Campaign Management: Own and manage paid marketing campaigns across platforms such as Google, Facebook/Instagram, Apple Search Ads, Bing, Snapchat, Twitter, Quora, etc., ensuring the highest possible user acquisition quality. Performance Analysis: Track, report, and analyze performance KPIs across all channels to optimize campaigns and maximize ROI. Highlight potential trade-offs between CPA-based activities, and make data-driven recommendations on budget allocation and strategy adjustments. Growth Strategy Development: Leverage market research and audience insights to segment, target, and engage potential customers effectively. Design creative, data-backed marketing strategies and test campaigns to identify opportunities for improving user engagement and growth. Identifying New Channels & Opportunities: Explore new and emerging marketing channels to drive faster adoption and identify viral growth opportunities. Experiment with new platforms, products, and technologies to uncover strategies that drive growth. Product & Content Optimization: Work closely with product and content teams to identify opportunities for driving viral growth and improving acquisition efforts. Testing and Iteration: Use A/B testing tools, Google Analytics, Adjust, and Firebase to measure, experiment, and refine campaign strategies. Creative Skills: Collaborate with design teams and use tools like Photoshop (or other basic image-editing tools) to create high-quality visual assets for marketing campaigns. Qualifications Must-Have Skills & Experience Education: B.Tech/B.E. from a Tier 1 college (MBA is a plus). Experience: 2 - 4 years of hands-on experience driving user acquisition through digital channels for mobile and internet products. Experience with digital marketing channels such as Google Ads, Facebook/Instagram, Snapchat, Twitter, Apple Search Ads, Quora, etc. Marketing Expertise: Deep understanding of Search Engine Marketing (SEM), Social Media, and Content Marketing strategies. Strong knowledge of A/B testing, Google Analytics, Adjust, Firebase, and other digital marketing tools. Creative & Analytical Skills: Strong creative intuition and analytical thinking akin to a Product Manager. Ability to generate creative marketing solutions while keeping an eye on performance metrics. Technical Acumen: A solid grasp of user behavior and mobile app marketing. Experience using image editing tools (e.g., Photoshop) for campaign assets is a plus. Growth Mindset: Strong curiosity about new apps, web products, SaaS tools, and platforms that can drive faster growth. A knack for identifying trends and testing new ideas to find what works. Behavioral Traits Communication: Exceptional communication skills with the ability to express complex ideas in simple and easy-to-understand terms. Creative Problem-Solver: Ability to come up with creative and effective solutions to marketing challenges. Startup Mindset: Thrive in an an informal startup environment and bring a hands-on, proactive attitude to the table. High Energy & Drive: Possess a high energy level with a commitment to achieving goals and driving team success. Impact: Own and drive the performance marketing strategy for ixigo s products. Dynamic Environment: Work in a fast-paced, high-energy startup culture. Growth Opportunities: Learn and grow in an environment that fosters creativity and innovation. Competitive Compensation: We offer attractive pay and benefits.
Client Partner, Automotive & D2c
Meta Careers
Client Partner, Automotive & D2C Location: Gurgaon, India Full Time Company: Meta Meta is seeking a Client Partner to evangelize and monetize Meta s advertising and WhatsApp messaging solutions to large advertisers across its Automotive and Direct-to-Consumer (D2C) verticals. This individual contributor position reports to the Industry Manager, Automotive-D2C, and will work closely with multiple Client Solutions Managers across the verticals to drive solutions adoption and monetization for Meta. The ideal candidate will have a mix of media sales and media planning experience, preferably in the digital media space. Experience in offline media or marketing tech companies will be a plus. Industry understanding, analytical skills, stakeholder management, experience in influencing decision-makers, and a can-do spirit that drives a self-starter are essential. This is an exciting opportunity to be part of a growing team, critical to Meta s India success. Client Partner, Automotive & D2C Responsibilities: Lead relationships with key stakeholders, CXOs, and Agency teams across key Meta customers in Automotive and D2C, driving adoption of Meta advertising products and solutions. Analyze industry trends, shape the long-term client charter, and articulate the role of Meta s products in clients marketing and business objectives. Prospect and build partnerships with agencies and organizations by developing relationships with key decision-makers. Create and deliver compelling Meta propositions using client industry knowledge, market trends, and case studies to communicate value and inspire action. Understand and drive adoption of key marketing research and measurement tools to help clients assess the impact of Meta s products and solutions. Analyze campaign performance statistics and recommend optimized media solutions for new and existing clients. Ensure that clients receive the highest level of sales and operational customer service and be the voice of the vertical in the organization. Exceed goals on product adoption, new customer acquisition, and customer satisfaction. Minimum Qualifications: 10+ years of experience in Media/B2B Sales and Marketing/Brand Management. Proven track record of exceeding revenue goals and business objectives. Strong analytical skills to break down marketing problems and provide impactful solutions and measurements. Experience managing time effectively, reaching decision-makers, and assessing opportunity potential. Interest in technology, digital media, and online trends, with the ability to explain complex concepts in simple terms. Demonstrated success in a highly dynamic and rapidly changing environment. Preferred Qualifications: Experience in offline media or marketing tech companies is a plus. MBA with knowledge of Digital Marketing. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it transformed how people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Meta is now moving beyond 2D screens toward immersive experiences like augmented reality and virtual reality, shaping the future of social technology. People who choose to build their careers by building with Meta help shape a future that goes beyond what digital connection makes possible today transcending the constraints of screens, distance, and even the rules of physics. Equal Employment Opportunity: Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other legally protected characteristics. Qualification : MBA with knowledge of Digital Marketing.
Team Leader Customer Service/tele-sales
Globiva
Job Description: Team Leader/Assistant Manager - Tele-sales/Customer Service Responsibilities and Desired Skills: Demonstrated ability to effectively manage a team. Must know key Call Centre metrics such as AHT (Average Handle Time), Attrition, Shrinkage, YTD (Year-to-Date), MTD (Month-to-Date), etc. Expert knowledge of Operations processes and supporting tools. Drawing up action plans for advisors requiring coaching or development. Tracking attrition and performance regularly. Providing updates to the Operations Manager regarding team performance and any issues faced. Initiating CAP (Corrective Action Plan)/DAP (Disciplinary Action Plan) as required. Monitoring team performance and enabling development opportunities through participation in various initiatives. Preparing reports, incentive sheets, etc. Skills Required: People Management. Excellent verbal, written, and interpersonal communication skills. Exceptional listening and analytical skills. Proficiency with Microsoft Office (intermediate Word, basic Excel). Outstanding customer service skills and dedication to providing exceptional customer care. Ability to multitask and successfully operate in a fast-paced, team environment. Extensive experience in team handling within Operations. Experience: Total Experience: 2+ Years Team Leader Experience: 1+ Year BPO Experience would be an added advantage. Working Days: 6 Days Working Education: Any Graduate
Engagement Lead
Shiprocket
About Shiprocket: At Shiprocket, our mission is to simplify, democratize, and enhance the e-commerce experience. We empower e-commerce sellers by providing AI-driven technology and reliable services that cover everything from conversion and order fulfillment to shipping, communication, and returns management. Our platform integrates data, workflows, and supply chains at scale, offering sellers the tools they need to deliver exceptional customer experiences. We are driven by a set of values that shape our culture and success. We believe in innovation under constraints, reacting swiftly with purpose, and maintaining a frugal mindset that leads to growth. At Shiprocket, honesty is key, and we thrive on direct communication. We re not a family we re a sports team, united in our pursuit of success. Above all, we obsess over our customers. Role Overview: We are looking for a motivated and data-driven Customer Lifecycle Marketing (CLM) Lead to join our growing team. In this role, you ll be responsible for developing and executing a comprehensive customer lifecycle marketing strategy that maximizes customer lifetime value and drives sustainable growth. By leveraging data insights, you will optimize customer journeys, create personalized experiences, and foster lasting customer relationships. Key Responsibilities: Strategize & Execute: Develop and implement a comprehensive customer lifecycle marketing strategy across multiple channels (email, push notifications, in-app messages, SMS, social media). Automate & Optimize: Design, build, and optimize automated customer journeys through marketing automation platforms to engage customers at key touchpoints. Personalization: Personalize experiences for customers based on their behavior, preferences, and purchase history to drive deeper engagement. Experimentation: Conduct A/B testing and other experiments to refine campaigns, improve performance, and identify new opportunities for optimization. Data Analysis: Analyze customer data to identify valuable segments, predict churn risks, and uncover opportunities for cross-sell and upsell initiatives. Performance Tracking: Monitor key metrics such as customer lifetime value (CLV), churn rate, and customer acquisition cost (CAC), and report on the success of campaigns. Collaboration: Work closely with cross-functional teams (product, engineering, customer success) to ensure a seamless and optimized customer experience. Stay Updated: Keep abreast of emerging trends in customer lifecycle marketing and new technologies to continually improve strategies and tactics. Preferred Skills & Qualifications: Experience: 2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or broader marketing roles. Customer Journey Expertise: Strong understanding of customer journey mapping and user experience best practices. Marketing Automation: Experience using marketing automation platforms to execute and optimize campaigns. Analytical Skills: Strong problem-solving and analytical skills, with the ability to derive actionable insights from data. Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate and present effectively. Growth Mindset: Passion for learning, adapting, and continuously improving in a fast-paced environment. Educational Background: Bachelor s degree in Marketing, Business, or a related field. Bonus Points: AI & Personalization: Experience with AI-powered personalization and recommendation engines. Startup Experience: Familiarity with working in a fast-paced, high-growth startup environment. Qualification : Bachelors degree in Marketing, Business, or a related field.
Performance Marketing Lead
Shiprocket
About Shiprocket: At Shiprocket, we are on a mission to simplify, democratize, and enhance e-commerce. We empower sellers with AI-driven technology and reliable services that encompass everything from conversion and order fulfillment to shipping, customer communication, and returns management. Our platform leverages data, workflows, and scalable supply chains to equip sellers with everything they need to deliver a delightful customer experience. What It s Like to Work at Shiprocket: At Shiprocket, we embody a unique culture driven by the following success traits, helping us accomplish great things and strive to be a great place to win: Innovation Through Constraints: Learn to work under constraints and use them to fuel innovation. Speed Above All Else: Make decisions based on impact and act quickly. Ruthless Frugality: Being frugal can lead to significant growth. Direct & Honest Communication: We value transparency and candor. A Sports Team, Not a Family: We re here to win together. Customer Obsession: Your priority is always the customer. Role Overview: Shiprocket is looking for a highly driven Performance Marketing Lead to take charge of our performance marketing initiatives across the platform s suite of products. You ll spearhead the strategy and execution of high-impact campaigns, harnessing AI/ML to optimize performance, automate tasks, and unlock new growth opportunities. This role involves exploring new channels and staying ahead of industry trends to scale performance marketing efforts effectively. Key Responsibilities: Campaign Development & Execution: Design and implement high-impact performance marketing campaigns across a variety of channels, including Google Ads, Meta Ads, Affiliates, and emerging platforms like TikTok Ads and programmatic advertising. Innovative Strategies: Continuously experiment and innovate with new channels and technologies to improve campaign performance, including influencer marketing and other emerging trends. AI/ML Optimization: Leverage AI/ML tools to automate tasks, optimize campaign performance, and achieve better results. Customer Insights: Analyze user behavior, track customer journeys, and monitor market trends to inform marketing strategies and improve campaign targeting. Data-Driven Decision Making: Use data analysis to track key metrics, generate insights, and drive performance improvements. Cross-Functional Collaboration: Partner closely with product, engineering, sales, and customer success teams to align marketing strategies with business objectives and ensure cohesive execution. Budget Management: Manage marketing budgets effectively, track ROI, and optimize ad spend to achieve maximum return on investment. Industry Expertise: Stay up-to-date with industry trends, best practices, and the competitive landscape to inform strategy and maintain Shiprocket s competitive edge. Team Leadership: Build, mentor, and grow a high-performing team of performance marketing specialists, ensuring the team stays ahead of the curve in campaign execution. Preferred Skills & Qualifications: Experience: 4+ years of experience in performance marketing, ideally within a fast-paced startup environment. Track Record: Proven success in managing high-volume, high-impact performance marketing campaigns, both independently and as a team lead. Analytical Expertise: Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions. Advertising Platform Expertise: Extensive experience with Google Ads, Meta Ads, and other major advertising platforms. AI/ML Tools: Experience using AI/ML-powered marketing tools, such as Google Ads Smart Bidding or Facebook Ads+. Emerging Channels: Familiarity with emerging marketing channels and new technologies that drive campaign innovation. Growth Mindset: A passion for learning, adapting, and overcoming challenges. Communication Skills: Excellent communication, collaboration, and presentation abilities to work cross-functionally and present ideas clearly. Educational Background: Bachelor s degree in Marketing, Business, or a related field. Bonus Points: New Channels: Experience in unlocking and experimenting with new, untested marketing channels. AI/ML Success: Demonstrated success in using AI/ML to optimize marketing campaigns and enhance performance. Qualification : Bachelors degree in Marketing, Business, or a related field.
Product Marketing Manager
Shiprocket
About Shiprocket: We re on a mission to make e-Commerce simple, accessible and trustworthy. We enable e-Commerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more. Our platform leverages data, workflows and supply chains at scale, providing sellers with just about everything they need to provide a delightful customer experience. We are committed to the following success traits that embody our culture and how we work together to accomplish great things and be a Great Place to Win! Key to True Innovation Manufacture Constraints & learn to work under them. Speed Above All Else Use your judgement of the impact & react accordingly. Be Ruthlessly Frugal It can lead to growth. Say It Like It is Be direct & honest. We are Not A family We are a sports team! We are here to win. Your Priority Obsess over customers. Role Overview: The role of Marketing Business Partners involves taking charge of scaling and growing our products visibility, user base, and engagement. The ideal candidate will bring a blend of strategic thinking, hands-on execution, and deep expertise in performance marketing, CLM and growth campaigns across web and mobile platforms. The Marketing Business Partner will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth for our offerings. You will work cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. This role demands a data-driven mindset and a passion for driving measurable results. Roles and Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End to end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end to responsibility for cadences and metrics reporting as well business team liaison. Scaling the Product: Focus on rapidly scaling the product s user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.). Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO). Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred). Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets. Qualification : MBA or equivalent from a top-tier business school (preferred).
Marketing Manager - India & Emerging Asia
Abbott Laboratories
Job Title: Marketing Manager - India & Emerging Asia Location: Gurgaon, India Primary Objective The Marketing Manager - India & Emerging Asia will be responsible for driving the growth of Abbott s Cardiometabolics portfolio across India and Emerging Asia. This will be achieved through strategic market planning, customer engagement, and lead generation in close collaboration with sales leadership and commercial teams. The role requires building strong relationships across the healthcare ecosystem, including HCPs, payors, pharmaceutical companies, NGOs, and other strategic business partners to identify and fulfill market needs using Abbott s innovative technologies and solutions. Key Indicators of Success Year-on-year growth in sales and market share for key products such as HbA1C, CRP, ACR, and Afinion across the region. Creation of effective user communities comprising healthcare professionals (HCPs), payors, and strategic business partners to drive testing uptake, enhance POC awareness, and increase Abbott s footprint. Development and deployment of economic evidence to support geographic reimbursement expansion. Expansion of Afinion s customer base within targeted segments across the region. Key Responsibilities Market & Competitive Analysis: Analyze local point-of-care market dynamics, customer behaviors, reimbursement landscapes, and competitor strategies. Develop and execute a detailed annual strategic business plan tailored to the market needs of each country. Business Reporting & Forecasting: Provide accurate local forecasts, business reports, and market intelligence to regional and divisional management on a timely basis. KOL & Stakeholder Management: Build relationships with key opinion leaders to influence the market and advocate for favorable reimbursement policies that drive Abbott product adoption. Competitor Monitoring: Continuously monitor competitor activities and market shifts, ensuring Abbott maintains a competitive advantage in product positioning and customer value. Product Launches & Strategic Programs: Plan and execute effective product launches, ensuring alignment with global and regional strategies to achieve sales and profit targets. Event Participation & Internal Communication: Organize and participate in conferences, workshops, and scientific events. Regularly share market updates (including competitor product insights) with internal teams. Core Competencies & Skills Strong knowledge of the medical devices industry and current market trends. Expertise in business planning and project management. Analytical, creative thinker, with strong operational marketing skills. Deep understanding of point-of-care diagnostics, clinical workflows, and healthcare systems across the region. Awareness of international sales environments, particularly in Europe, Asia, Latin America, Canada, and the Middle East. Proven ability to lead through vision and values, with strong people management and coaching skills. Strong communication, influencing, and relationship-building abilities. Results-oriented with a performance-driven mindset. Creative problem-solving with change management capability. Qualifications Education: Bachelor's degree in Science or Business-related field (mandatory). MBA or Master s degree in Science, Business, or related field (preferred). Experience: Minimum 5 years experience in sales and marketing within the medical devices industry. Experience working in multinational companies is essential. Exposure to diagnostic and point-of-care products is highly desirable. Languages: Fluency in English is mandatory. Knowledge of local languages within the cluster is a plus. Travel: Willingness to travel approximately 20-30% across the region. Abbott is a global healthcare leader, committed to helping people live their best lives through innovation. With a leading Cardiometabolics portfolio, we are dedicated to empowering healthcare providers with accurate, rapid diagnostics to improve patient outcomes. Join us and help shape the future of healthcare. Qualification : Bachelor's degree in Science or Business-related field (mandatory).MBA or Masters degree in Science, Business, or related field (preferred).
Marketing Science Partner, India
Meta Careers
To fulfil this mission, the Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta s industry leading data science tools and data sets. Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships. Meta is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with internal teams and partner closely with the Sales team. Marketing Science Partner, India Responsibilities Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing learning agendas . The best practices and learning agendas will highlights how a client can improve business outcomes Work with advertising and industry bodies to create best in class measurement solutions Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team Support client engagement with third party vendors responsible for setting up and conducting measurement studies Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the learning agenda Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media Communicate complex research results to a general audience Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools ) Minimum Qualifications Bachelor s degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders Experience analyzing and manipulating data sets to understand patterns and provide insights Experience leading at an industry level and with clients Ability to communicate technical content to general audience. Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods. Experience with digital advertising measurement methods and technologies Proven excellence in working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, python and/or SQL is a must Experience with field experiments, experimental design, survey sampling, and/or panel data Preferred Qualifications Advanced degree in a quantitative field or an MBA About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics. Equal Employment Opportunity and Affirmative Action Qualification : Bachelors degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
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