Campaign Tracking Jobs in Pune

Team Lead Account Management Location: Pune Experience: 3+ years Employment Type: Full-Time About Amura Amura Marketing Technologies is a next-generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands across India. Guided by the philosophy of Marketing Engineered , we blend creativity, data, and technology to craft innovative marketing strategies that drive measurable results. Role Overview We are looking for a dynamic and experienced Team Lead Account Management to lead client strategy, execution, and servicing across multiple digital projects. This role involves managing a team of account managers, driving campaign performance, and ensuring seamless coordination between internal teams and clients. You'll be responsible for delivering marketing strategies that align with client goals and deliver measurable impact. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement comprehensive, data-driven marketing strategies tailored to client objectives. Ensure strategies are aligned with industry best practices and designed to drive measurable engagement and conversions. Lead full-funnel strategy development across awareness, consideration, and conversion stages. 2. Team & Project Management Manage, mentor, and guide a team of junior account managers. Allocate tasks effectively to ensure timely, high-quality project delivery. Collaborate cross-functionally with creative, content, media, and tech teams to execute campaigns efficiently. 3. Client Engagement & Servicing Act as the primary point of contact for clients, ensuring proactive communication, updates, and relationship management. Understand client briefs in depth and translate them into actionable strategies. Maintain high client satisfaction through consistent service quality and strategic value. 4. Campaign Management Oversee the execution of campaigns across multiple digital platforms. Monitor performance, troubleshoot issues, and optimize in real-time to maximize ROI. Report campaign results with insights and next steps for growth. 5. Digital Platforms & Tools Proficient in platforms such as: Google Ads & Google Analytics Meta (Facebook) Business Manager Demand-Side Platforms (DSPs) and programmatic advertising tools Ability to leverage analytics tools to inform campaign performance and optimization. Must-Have Skills Strong command of full-funnel marketing strategies and their implementation. Proven expertise in performance marketing, including ROI optimization and attribution modeling. Ability to conceptualize and execute impactful marketing campaigns. Experience translating strategy into operational execution with a focus on timelines and outcomes. Strong communication and leadership skills with the ability to liaise between clients and cross-functional teams. Desired Qualifications & Experience Minimum 3 years of experience in digital marketing and account management, preferably in an agency setting. Prior experience in client strategy, servicing, and project management. Hands-on experience managing a team of 6 or more people. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong analytical mindset with the ability to turn data insights into actionable strategies. Excellent interpersonal and decision-making skills with a high degree of ownership. Who You Are You thrive in a fast-paced, high-growth environment. You re a strategic thinker with attention to detail and a drive for results. You take ownership, stay proactive, and are relentless in project execution. You re a natural leader, a strong communicator, and a team player. You enjoy solving problems, learning new tools, and contributing to a dynamic work culture. Apply now and join Amura in shaping the future of marketing.

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

E-Commerce Marketing Executive Location: Pune, Maharashtra Function: Marketing Experience: 2 3 Years Education: Graduate or Postgraduate in Marketing Management / Communication Job Summary: We are seeking an enthusiastic and results-driven E-Commerce Marketing Executive to support our B2B e-commerce platform. The role involves executing marketing strategies to generate leads, engage and retain subscribers, and enhance the platform s visibility and impact. You ll work closely with cross-functional teams to drive customer acquisition, enable online sales, and improve user engagement through targeted campaigns, events, and content marketing. Key Purpose of the Role: To implement and manage marketing initiatives that drive new lead generation, nurture existing users, and increase engagement and retention on the BiofuelCircle B2B e-commerce platform. Key Responsibilities: Campaign Management Create awareness through blogs, articles, and participation in industry events and conferences Run targeted digital campaigns (industry-wise and region-wise) to acquire new customers Nurture leads via email sequences, newsletters, webinars, and video content Develop compelling case studies, customer testimonials, and value demonstration assets Online Sales Enablement Communicate platform value propositions through marketing collaterals and training tools Facilitate and promote educational webinars Deploy digital content to guide customers through the sales funnel from awareness to conversion Work with Sales, Inside Sales, and Customer Success teams to deliver integrated campaigns Subscriber Engagement & Retention Launch subscriber engagement initiatives, promotions, and product-specific campaigns Reactivate inactive users through targeted marketing touchpoints Customer Events & Trade Shows Expand regional presence by participating in local exhibitions, industry events, and roadshows Customer Insights & Feedback Conduct customer feedback surveys and interviews to extract actionable insights Use customer data to improve marketing content and engagement strategies Ideal Candidate Profile: Educational Background: Graduate/Postgraduate in Marketing, Communication, or a related field Professional Experience: Experience in B2B SaaS, e-commerce, or industrial marketing Proven track record in online lead generation, email marketing, webinars, and content marketing Technical Competency: Proficiency in MS Office Experience with email and WhatsApp marketing tools Knowledge of Canva or other graphic design platforms Strong content writing skills are a plus Presentation & Communication Skills: Excellent written and verbal communication Ability to clearly communicate marketing messages to both internal and external audiences Soft Skills: Confident, analytical, and assertive Strong team player with a collaborative approach Opportunity: Join a fast-growing company in India s bio-energy sector and work alongside a passionate and high-performing team. This role offers meaningful exposure to digital marketing in a high-impact, sustainability-driven business environment. Supervision & Collaboration: Reports to: E-Commerce Marketing Lead Collaborates with: Sales, Inside Sales, Customer Success, and Product teams Qualification : Graduate or Postgraduate in Marketing Management / Communication

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Advisor Demand Generation Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: UnboundB2B is seeking a motivated Advisor for its Appointment Setting and Demand Generation operations. The ideal candidate will have 1-2 years of experience in B2B sales, appointment setting, and lead generation. This role focuses on setting qualified appointments, collaborating closely with the Campaign Manager, and contributing to customer satisfaction (C-SAT) goals. Roles and Responsibilities: Conduct sales pitch calls to prospective customers aimed at appointment setting and generating new business opportunities. Connect and engage with prospects on LinkedIn as part of the lead generation process. Identify, qualify, and generate leads within the defined international market territory. Create and maintain a comprehensive database of prospective clients. Collaborate effectively with internal teams and client-facing teams to align strategies. Manage phone and email interactions with customers to build strong relationships, provide excellent customer service, and develop sales opportunities. Work in coordination with sales and support teams to achieve customer satisfaction, revenue goals, and long-term account growth in line with company strategy. Qualifications & Education: Minimum 1-2 years of experience as a Business Development Executive or in a similar sales role within B2B, Lead Generation, or IT Sales industry. Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred. Preferred Skills: Excellent verbal and written communication skills in English. Updated with the latest technologies and IT industry trends. Willingness to work night shifts as per business requirements. Graduate preferably in Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about growing within the IT sales domain. Experience handling accounts in the B2B international market is highly desirable. Qualification : Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred

Job Title: Senior Partner Marketing Manager Company: Druva Location: Pune, Maharashtra, India About Druva: Druva is the autonomous data security company that puts data protection on autopilot with a 100% SaaS, fully managed platform designed to secure and recover data from all threats. The Druva Data Security Cloud guarantees data availability, confidentiality, and fidelity, delivering autonomous protection, rapid incident response, and assured data recovery. Trusted by over 6,000 customers including 65 of the Fortune 500 Druva leads in defending business data in today s connected world. With a $10 million Data Resiliency Guarantee, Druva ensures customer data is protected against every cyber threat. Role Overview: We are looking for a Senior Partner Marketing Manager to lead and energize participation in Druva s global Partner+ program. This role focuses on partner activation, engagement, and enablement to maximize channel sales revenue worldwide. You will collaborate with internal teams and external partners to strengthen Druva s channel ecosystem. Reporting to the Director of Partner Marketing, you will be a vital member of the Global Partner and Field Marketing team. Key Responsibilities: Partner Program Strategy & Management: Develop and drive clear communications to align partners with Druva s business goals and define clear success paths. Manage the Partner+ program structure, including partnership tiers, benefits, incentives, and rewards. Monitor partner compliance, track performance metrics, and oversee certification completions and other program requirements. Maintain strong two-way communications with Druva s global channel leadership. Design and deliver partner enablement programs that boost activation, deal closures, engagement, knowledge, and sales effectiveness. Oversee external engagement platforms such as PRM, LMS, ON24, gifting/loyalty, and data analytics tools. Collaborate with internal teams to optimize partner program effectiveness and platform utilization. Partner Portal Management: Own the end-to-end management and continuous enhancement of the Partner Portal. Work closely with internal stakeholders to create, update, and distribute relevant content including enablement tools, playbooks, integrations, and sales resources. Analyze portal analytics and partner engagement metrics to identify opportunities for improvement. Coordinate with IT, operations, and third-party vendors to enhance portal functionality and user experience. Required Qualifications & Experience: 5+ years of experience in channel enablement, partner management, or related fields. Proven experience managing partner portals and enablement technologies. Strong knowledge of channel sales models, partner ecosystems, and B2B sales cycles. Excellent project management and communication skills. Ability to analyze data and translate insights into actionable partner program improvements. Proficiency with CRM, PRM, and LMS platforms (e.g., Salesforce, Impartner, Seismic). Demonstrated success collaborating cross-functionally with sales, marketing, product, and IT teams. Preferred Skills: Experience in SaaS, technology, or IT-related industries. Familiarity with partner incentive models, including rebates, deal registration, and MDF programs. Expertise in partner community building and engagement strategies. If you thrive in a dynamic environment and enjoy driving partner success through strategic marketing and enablement, this role offers a unique opportunity to make a global impact at Druva.

Business Development Lead IT Sales (Pune Baner) Experience: 4 5 Years Location: Pune (Baner) Start Date: Immediate Salary: Best in Industry Qualification: Bachelor's Degree About the Role: We are seeking a dynamic and results-driven Business Development Lead with a strong background in IT sales and team management. This role requires a proactive professional with hands-on experience in using Zoho CRM, capable of driving business growth, building client relationships, and leading a high-performing inside sales team. Key Responsibilities: Lead, manage, and mentor a team of inside sales executives to drive sales performance. Develop and implement effective sales strategies to meet and exceed revenue goals. Identify new business opportunities while nurturing existing client relationships. Oversee end-to-end lead generation, qualification, and conversion processes. Use Zoho CRM to manage leads, track sales activities, and monitor performance. Collaborate with marketing and technical teams to execute successful sales campaigns. Provide detailed performance reports and insights to senior management. Conduct regular sales training sessions, team meetings, and performance reviews. Represent the company in client meetings, handle negotiations, and close high-value deals. Requirements: 4 5 years of proven experience in IT sales, with at least 1 2 years in a leadership role. Deep understanding of IT services and the software development lifecycle. Demonstrated success in meeting or exceeding sales targets and KPIs. Excellent leadership, communication, and relationship-building skills. Strong analytical skills and experience in sales pipeline management. Advanced proficiency in Zoho CRM for managing leads, tracking client communication, and generating performance reports. Ability to thrive in a fast-paced, target-driven environment. Opportunity to work with a forward-thinking IT company. Leadership role with a direct impact on business growth. Competitive salary and performance-based incentives. Collaborative and innovative work culture. Qualification : Bachelor's degree

Job Title: Recruiter Location: Pune, India (On-site at Baner) Employment Type: Full-Time About the Role ScanO is on the lookout for a highly motivated Recruiter to join our dynamic team in Pune. As a Recruiter, you'll be responsible for sourcing, screening, and hiring top talent to help us scale. You ll work closely with department heads and hiring managers to ensure that we are hiring the best fit for our company s needs. If you re passionate about talent acquisition and want to be part of a mission-oriented team, we would love to hear from you! Key Responsibilities Source and Screen Candidates: Identify top talent through various channels, including job boards, social media, and networking events. Conduct Interviews: Evaluate candidates based on their skills, experience, and cultural fit. Manage Recruitment Process: Coordinate with department heads, facilitate interviews, and manage the hiring process from start to finish. Maintain Applicant Tracking: Use ATS to track applicants and ensure a smooth, organized process. Coordinate with Hiring Managers: Work closely with department leads to understand their hiring needs and provide timely solutions. Support Onboarding: Assist in the smooth transition of new hires into the organization. Compliance and Documentation: Ensure all recruitment processes align with HR practices and employment laws. Qualifications Proven experience in sourcing and recruiting candidates for various roles. Strong knowledge of HR practices and employment laws. Excellent communication and interpersonal skills. Ability to multi-task and prioritize in a fast-paced environment. Strong organizational and time-management skills. Familiarity with Applicant Tracking Systems (ATS). Proficiency in MS Office and Presentations. Degree in Human Resources, a related field, or relevant work experience. Perks and Benefits Opportunity to work with a mission-oriented team of dental surgeons, engineers, and builders. Flexible work hours. Highly rewarding work environment with the potential to make an impact. Additional Notes This role requires working from our Baner, Pune office. Preference will be given to candidates who can join immediately. Qualification : Degree in Human Resources, a related field, or relevant work experience.

Job Title: Social Media Manager Job Summary IVS Software is looking to expand its digital footprint and engage both new and existing audiences through compelling social media strategies. We seek a Social Media Manager who will develop and implement content strategies tailored to different social platforms, aiming to increase brand awareness and customer engagement. Objectives of the Role Increase engagement with existing audiences through high-quality content. Acquire new followers by addressing gaps in marketing content. Align the brand with emerging trends. Improve ROI through targeted messaging. Identify new channels to embed the brand. Use monitoring tools to extract valuable insights from social data. Key Responsibilities Use social media tools to craft and post content on platforms. Develop social media campaigns in collaboration with the marketing team. Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Tailor content to suit different channels and audiences. Serve as an extension of the company s brand to engage with existing customers and attract new ones. Analyze current social strategy and suggest improvements. Launch and manage new campaigns and competitions to promote the brand. Establish KPIs to assess the effectiveness of campaigns and optimize strategies accordingly. Required Skills & Qualifications Extensive knowledge of current social media platforms. Strong multitasking and problem-solving abilities. Clear, confident communication skills. Strong time management and organizational skills. Bachelor s degree in Marketing, Communications, or related field. Proven experience in managing social media platforms for brands. In-depth understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills. Ability to work independently and meet deadlines. Qualification : Bachelors degree in Marketing, Communications, or related field.

Job Title: Marketing Intern Location: Pune Experience: 1 Year Job Type: Full-Time, On-Site Job Summary: RadarSoft Technologies is seeking a highly motivated Marketing and Public Relations Intern to join our dynamic team in Pune. This is a full-time, on-site position where the intern will gain hands-on experience in various marketing and public relations activities aimed at supporting the company s growth and enhancing its visibility in the market. As a Marketing Intern, you will work closely with the marketing and PR teams, assisting in a variety of tasks ranging from content creation, social media management, and public relations strategies to event coordination and market research. This is a great opportunity for someone looking to build a career in marketing and public relations within a fast-paced, innovative company. Key Responsibilities: Content Creation: Assist in creating and managing engaging content for the company s website, social media platforms, newsletters, and promotional materials. Social Media Management: Support the social media team by planning, scheduling, and posting content across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Public Relations Support: Assist in preparing press releases, media kits, and other PR materials to enhance the company's public image and media presence. Market Research: Conduct research on market trends, competitors, and industry news to assist in developing marketing strategies. Event Coordination: Help organize and coordinate marketing events, webinars, or conferences to promote the company s products and services. Brand Promotion: Support the development and execution of campaigns that promote the RadarSoft brand and its offerings. Reporting: Assist in tracking the performance of marketing campaigns and providing regular updates and reports to the marketing team. Collaborate with Teams: Work closely with cross-functional teams including Sales, Product Development, and Design to ensure consistent messaging and branding. Skills & Qualifications: Educational Background: Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field. Experience: At least 1 year of prior experience in marketing, PR, or a related field (internships or academic projects are considered). Strong Communication Skills: Excellent written and verbal communication skills, with a creative and clear writing style. Social Media Savvy: Good understanding of social media platforms and trends, with the ability to create engaging content. Organizational Skills: Strong attention to detail, with the ability to multitask and meet deadlines in a fast-paced environment. Tech-Savvy: Familiarity with Microsoft Office tools (Word, Excel, PowerPoint) and basic graphic design tools (Canva, Adobe Suite, etc.) is a plus. Proactive and Collaborative: Strong team player with the ability to work independently, take initiative, and contribute to the company s marketing goals. What We Offer: Hands-on Experience: Gain valuable experience in both marketing and public relations while contributing to the growth of a forward-thinking technology company. Learning Opportunities: Exposure to various marketing strategies and PR activities, with the chance to develop your skills under the guidance of experienced professionals. Career Development: Opportunity to build a strong foundation for a career in marketing, communications, or public relations. Collaborative Environment: Work with a creative and supportive team in a fast-paced environment that encourages learning and growth. If you are passionate about marketing, public relations, and want to gain exposure to the tech industry, this is the perfect opportunity to launch your career! Apply now to join the RadarSoft Technologies team in Pune. Qualification : Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field.

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

Responsibilities Keyword Research: Experience with tools like Word Tracker, Keyword Discovery, Google Adwords Keyword Tool Track and report competitor marketing activities as well as stats on a weekly basis. Be responsible for achieving leads and traffic targets across various online vehicles such as Google, Facebook, and Emailers Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization. Ongoing analytics for Landing page optimization and testing to improve conversion of online campaigns on Search, and Display Ongoing reporting on relevant metrics and status of action items. Strategize Execute and Manage Search Engine Optimization (SEO), Link Building and Internet Marketing campaigns for high-end clients. Quora topic updates. Research and strategize using Google Analytics. Reporting: Monitor and administer different analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Social media postings with relevant content for the brand. Social Media Updates on Facebook, LinkedIn, Twitter, Instagram, YouTube, Slideshare. Help to socialize & promote marketing content in-line with the targeted audience (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals Execution of content strategies via social media platforms in coordination with SEO goals. Willing to take ownership of projects and be accountable to the ultimate success of each project / campaign. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results on a timely basis. Desired Candidate Profile Prefer candidates with 1 year SEO experience. Experience with various marketing tools including Word Tracker, Keyword Discovery, Google Adwords Keyword Tool etc. Knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.) Is a strong strategist/tactician. Has current knowledge of latest industry trends with Google, Yahoo, MSN, etc. Hands-on experience with HTML and CSS. Good understanding of scripts and coding languages like Javascript, ASP, PHP, Cold Fusion, ASPX and JSP would be a plus. Web Analytical skills including ability to monitor traffic, understand click through and select relative data for analyzing future action. Highly Proficient in English Writing and Speaking Skills. Quantitative skills including the ability to monitor budgets, understand return on investment and select relative data for analyzing future action. Strong execution and implementation skills. Content writing and image writing ability are a big plus. Key Skills SEO, SEM, Social Media Campaigns, Keyword Research, Internet Marketing, Content Writing, Google Analytics, web development, PHP, creative writing, blogger, WordPress, On page Optimization, Off page, SMO, SMM Salary: INR 12,000 to 25,000 per month Employment Type: Full Time onsite work under 1 year contract Qualifications PG/Graduate/Undergraduate from any stream. Students from any stream(having completed 12th or Diploma). A great plus if you have Great experience of playing games on various platforms Excellent communication skills. ISTQB Certification Responsibilities of this position include but not limited to QA Testing of various games on platforms like PC, Mobile & AR/VR platforms. Identifying, reporting and tracking defects. Interacting with the developers to resolve the same. Communicating with developers. Reporting feedback and detailed comments on the games being tested. Working on other assignments as instructed by immediate superiors. Core Requirements Strong interest in Video Game Testing. Great experience of playing games on various platforms. Ability to quickly grasp new tools and technologies. Self-motivated with a strong desire to remain in sync with the latest game development standards. Excellent communication skills. Self motivated, fully committed, result oriented. Readiness to play and test games on AR/VR platforms. Owning a decent computer/laptop. Qualification : PG/Graduate/Undergraduate from any stream.

The Role As the Marketing Operations Director, you will be responsible for building and implementing our Marketing Operations Strategy globally to make our Marketing activities and programs more efficient and effective, and ultimately help Anchanto s revenue growth. We are looking for someone passionate about B2B marketing and marketing operations, who possesses a keen analytical mindset to drive our data and performance analysis, able to build processes, own our marketing project planning and be responsible for our technology stack. Key Responsibilities: Strategy: Conceptualize and implement the strategy of best-in-class Marketing Operations for a Multi-country SaaS organization. Marketing Project Planning: Ensuring that our global and local programs and activities are properly planned and structured to ensure their coherency, and the best quality and performance from all team members and external stakeholders involved. Process Management: Building optimized SOPs and implementing them globally to guarantee successful collaboration and efficient team work across the teams. Technology Management: Responsible for managing the technical aspects of our marketing tech stack and ensuring its interoperability. Data and Performance Analysis: Responsible for ensuring the production and quality of reports across the different marketing functions and the tracking of their KPIs to assess the effectiveness and performance of our marketing programs. Provide ad-hoc analyses and insights on all ongoing marketing activities. CRM Health and Segmentation: Improve and guarantee the uptake of Anchanto s CRM data s health and segmentation Communication and Nurturing: Support the overall prospect, customer, and user email communications and develop our nurture programs to improve the end-to-end funnel conversion. Budget Management: Track and reconcile spend, ensure optimal exploitation of the marketing budget globally. Essential Requirements: 4+ Years of proven experience in a leadership position in Marketing 6+ years experience overall. Experience working with multi-product Enterprise SaaS products and solutions with global exposure, Understands Strategic Marketing and Messaging Proven Marketing Operations and Demand Generation Experience In depth knowledge and technical expertise of marketing automation tools. Advance knowledge of Demand generation concepts, metrics, and activities. Ability to train other team members and manage projects. Perfect written, presentation, and oral communication skills. Advance analytics and data management capabilities. Personal Attributes: Outcome-focused project management skills. Ability to manage difficult situations with resilience. Well-organized individual with clear prioritization skills. Outcome driven with a go-getter attitude, an ambitious and positive professional able to think strategically.

Software Test Engineer Designation: Software Test Engineer (Manual & Automation Testing) Location: Pune Experience: 6 10 years Qualifications: Any Graduate Degree Skills & Technologies Automation Testing Skills: Proficient in writing automated test scripts using Core Java or C# Experience with automated testing tools such as: RFT (Rational Functional Tester) Ranorex Selenium WebDriver Appium Coded UI or similar tools Ability to design and implement automated test frameworks Manual Testing Skills: Extensive experience in manual testing across desktop applications, web applications, and mobile apps In-depth understanding of the software testing lifecycle (STLC) and testing processes Strong skills in test planning, writing test cases, and test execution Additional Skills: Strong English communication skills (both written and verbal) Experience with test case creation, defect tracking, and reporting Behavioral Competencies Strong team player with a collaborative mindset Eagerness to learn new technologies and methodologies Agile and flexible, with a proactive attitude Self-motivated and results-driven Willingness to take ownership of tasks and projects Role & Responsibilities Develop and execute automated and manual test cases for desktop, web, and mobile applications Design and implement automation test frameworks to improve testing efficiency Collaborate with developers and other team members to ensure quality throughout the development lifecycle Create, document, and maintain detailed test plans and reports Identify defects early and work with the development team to troubleshoot and resolve issues Take ownership of assigned testing tasks and ensure timely completion Continuously improve testing practices and explore new tools and technologies Qualification : Any Graduate Degree

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

Reporting Analyst Location: Pune Department: Research and Development Software Development Employment Type: Full-Time About Entrata Founded in 2003 by visionary college students transforming online rent payments, Entrata has grown into a global leader serving property owners, managers, and residents. Our award-winning software suite covers rent payments, insurance, leasing, maintenance, marketing, and communications reshaping property management worldwide. With over 2,200 team members globally across offices in Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with enterprise stability. We value transparent communication, diversity of thought, boldness, resilience, and collective excellence to create better living experiences. Role Overview Entrata is seeking a highly analytical and detail-oriented Reporting & Metrics Analyst to join our R&D team. In this role, you will design and maintain the reporting infrastructure that drives operational transparency and accountability across the product development lifecycle. You will collaborate closely with Product, Engineering, and Product Marketing teams to provide real-time insights into requirement tracking, release readiness, internal tool adoption, and go-to-market asset status. The ideal candidate has deep expertise in Domo, strong SQL skills, and familiarity with Jira schema and Agile workflows. Your passion for building intuitive dashboards, surfacing actionable metrics, and automating reporting will enable scalable, data-driven decisions. Key Responsibilities Design, develop, and maintain dashboards in Domo that track SDLC progress, release health, and adoption metrics. Ensure Jira data integrity by maintaining consistent tagging, statuses, and structures for epics and user stories. Write custom SQL queries to create calculated metrics, join datasets, and implement audit flags. Monitor data freshness and proactively alert teams to any inconsistencies or missing inputs. Track and report on product requirements planning and execution, including ownership and release eligibility. Provide visibility into internal communications deliverables, such as product updates, launch decks, and customer enablement content. Analyze usage and adoption metrics for internal tools (e.g., support agents, documentation platforms). Collaborate with Product Marketing to define standardized reports for quarterly planning, user conferences, and release briefings. Automate reporting workflows to minimize manual effort and maximize accuracy. Deliver regular reporting packages to R&D and cross-functional leadership teams. Minimum Qualifications 2+ years of experience in analytics or reporting within software, product, or data operations environments. Strong hands-on experience creating dashboards in Domo. Proficient in SQL for querying and manipulating complex datasets. Familiarity with Jira data structures, issue hierarchies, and Agile methodologies. Detail-oriented with a strong commitment to data quality and reporting accuracy. Excellent communication skills, with the ability to clearly document insights and enable stakeholders. Ability to manage multiple stakeholders and priorities in a fast-paced setting. Preferred Qualifications Experience reporting on product development, SDLC, or Agile delivery metrics. Background supporting go-to-market deliverables or product marketing functions. Familiarity with support analytics or customer experience platforms (e.g., Zendesk, internal AI tools). Comfortable collaborating with distributed teams and using remote collaboration tools.

Position: Technical Member (Verification & Validation) Designation: Assistant Manager Experience Required: 4 Years Location: Pune Role Overview: We are seeking a dedicated Technical Member to join our Verification & Validation (V&V) team for ongoing embedded projects. The candidate will play a key role in ensuring the quality and reliability of our products through thorough testing at various levels. Key Responsibilities: Develop and design detailed test cases and test vectors for embedded products. Execute tests ranging from unit-level verification to full functional testing at the vehicle level. Participate in test planning, test execution, and defect tracking. Coordinate and oversee field testing and track testing during later stages of product development. Collaborate closely with hardware, software, and system teams to ensure comprehensive validation. Qualifications: B.E./B.Tech in Electronics, Electrical, or Computer Science Engineering. 4+ years of experience in verification and validation of embedded systems. Familiarity with embedded testing methodologies and tools. CDAC certification or VLSI knowledge is an added advantage. Qualification : B.E./B.Tech in Electronics, Electrical, or Computer Science Engineering

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields