Conversion Rate Optimization Jobs in Ahmedabad

Job Title: Shopify Team Lead Location: Ahmedabad Qualification: Any Graduate Experience: 6+ Years About Bytes Technolab: Bytes Technolab is a full-range web application development company established in 2011, with an international footprint across the USA, Australia, and India. We pride ourselves on delivering cutting-edge web development, eCommerce solutions, and mobile applications with top-tier craftsmanship. Roles & Responsibilities: Oversee the entire lifecycle of Shopify site development, from initial planning through to deployment and ongoing maintenance. Manage and optimize Shopify Plus stores for performance, scalability, and reliability. Collaborate closely with marketing teams to design and implement conversion-focused landing pages. Continuously update and optimize website content to enhance customer experience and boost conversion rates. Ensure all code adheres to best practices for speed, scalability, and security. Seamlessly integrate Marketing Tools, Platform APIs, and Shopify Apps to maximize store functionality and performance. Lead page speed optimization initiatives and resolve any performance bottlenecks. Participate actively in team meetings, sharing insights to improve user experience and site efficiency. Lead client communications gathering requirements, managing expectations, and providing strategic solutions aligned with business goals. Skills Required: 6+ years of hands-on experience with Shopify, including Shopify Plus and custom development. Deep expertise with Shopify s Admin System. Proven experience with custom theme development, especially on Shopify Plus with advanced customer fields. Strong knowledge of Shopify APIs and app development. Experience integrating third-party Shopify apps and APIs. Proficient with Git and version control workflows. Strong understanding of SEO and web development best practices. Experience with server and DNS management. Familiarity with related web technologies such as PHP, React, or Node.js. Experience in user testing and usability analysis. Good grasp of UX/UI concepts and best practices. Excellent communication, collaboration, and problem-solving skills.

Job Title: Digital Marketing and Content Writer Experience: 2 3 Years Location: Rajkot, Gujarat Vacancy: 1 Job Type: Full-Time Job Overview: We are seeking a versatile and skilled Digital Marketing and Content Writer with 2 3 years of experience to drive our online marketing initiatives and create compelling, SEO-optimized content. The ideal candidate will excel in both digital marketing strategies and technical content creation to support business growth and enhance brand visibility. Key Responsibilities: Digital Marketing & SEO: Develop and execute comprehensive digital marketing and business growth strategies. Manage Bulk WhatsApp Messenger, SMS, and Email marketing campaigns effectively. Collect and maintain data using Excel and relevant software. Conduct thorough on-site and off-site SEO competitive analysis. Utilize tools like Google Analytics, Google Ads, and other platforms to monitor and report campaign performance. Lead keyword research and optimize content for search engines. Stay updated on the latest SEM trends and innovate marketing strategies. Manage social media marketing campaigns to drive traffic and engagement. Build and maintain strong client relationships. Provide product and service support to customers via digital channels. Report directly to the Head of Department (HOD) on a daily basis. Technical Content Writing: Research and write high-quality content including product descriptions, user manuals, website content, blogs, and video scripts. Produce well-researched and accurate content for online and print publications. Manage writing schedules to meet deadlines. Optimize content using keywords, meta tags, and SEO best practices. Collaborate with design and development teams to ensure content aligns with brand messaging. Review, edit, and proofread content for clarity and quality. Use analytics tools to derive actionable insights and improve content strategies. Eligibility & Skills Required: 2 to 3 years of experience in digital marketing and content writing. Strong knowledge of SEO, content marketing, email marketing, social media marketing, and paid advertising. Proficiency in tools like Google Analytics, Google Ads, and social media platforms. Ability to conduct keyword research and create SEO-optimized content. Excellent writing, editing, and proofreading skills. Strong analytical mindset with experience in data-driven decision making. Certifications such as Google Ads, Google Analytics, Facebook Blueprint, or HubSpot are highly desirable. Familiarity with industry trends through continuous learning (blogs, podcasts, news). Personal Attributes: Creative thinker with excellent communication skills. Ability to work independently and collaboratively within a team. Self-motivated, proactive, and adaptable to changing business needs. Strong organizational skills and ability to manage multiple projects. Work with a dynamic team based in Rajkot focused on innovation and growth. Opportunity to develop your career in both digital marketing and content creation. Exposure to diverse projects and latest marketing tools.

SEO Lead

Job Title: Digital Marketing Executive Location: Ahmedabad, India Experience Required: 1 to 3 Years About the Role We are seeking a passionate and results-driven Digital Marketing Executive to join our dynamic marketing team in Ahmedabad. If you have a strong interest in digital technologies and a proven track record managing multiple digital channels, this is an exciting opportunity to shape and execute our company s digital marketing strategy. Key Responsibilities Develop, implement, and manage the overall digital marketing strategy aligned with business goals. Oversee all digital marketing channels, including social media, SEO, email marketing, PPC, and content marketing. Monitor and analyze campaign performance, measuring ROI and key performance indicators (KPIs). Manage the digital marketing budget effectively to maximize reach and impact. Lead content optimization efforts with a strong focus on SEO and utilize tools like Google Analytics to track progress. Build and execute inbound marketing plans to drive leads and customer engagement. Monitor competitors and industry trends to recommend improvements and innovative strategies. Motivate and collaborate with the marketing team to achieve targeted goals. Forecast sales and marketing performance trends to inform decision-making. Required Skills & Qualifications 1 to 3 years of experience in digital marketing roles. Strong understanding of digital marketing channels and tools. Hands-on experience with SEO, Google Analytics, and social media management. Ability to develop data-driven marketing strategies and measure campaign success. Excellent communication and organizational skills. Passion for staying updated on the latest digital marketing trends and technologies. Ability to work collaboratively within a team and independently. Work with a motivated and creative marketing team in Ahmedabad. Opportunity to lead impactful digital campaigns that drive business growth. Exposure to diverse digital marketing tools and platforms. Supportive environment encouraging professional growth and innovation.

Senior Marketing Executive Key Responsibilities: Strategy Development & Execution: Develop and implement marketing strategies to maximize lead generation and brand visibility at trade shows. Plan, organize, and manage all aspects of trade show events, including booth design, setup, and teardown. Relationship Building: Build and maintain strong relationships with key industry contacts, potential clients, and partners. Serve as the primary point of contact for stakeholders during trade show events. Cross-functional Coordination: Collaborate with internal teams to ensure seamless execution of trade show activities, ensuring all logistical and promotional aspects are covered. Lead Management: Utilize CRM tools to effectively manage, track, and nurture leads generated from trade shows. Monitor and optimize lead generation processes to maximize conversion rates. Performance Analysis: Analyze trade show performance, measuring key metrics and providing actionable insights to improve future strategies. Industry Awareness: Stay informed on industry trends, competitor activities, and emerging marketing techniques to continuously adapt and refine strategies. Requirements: Experience: 3-4 years of experience as a Senior Marketing Executive or in a similar role, with a specific focus on trade shows and event management. Proven track record of successful lead generation at trade shows and events. Skills & Knowledge: Strong understanding of lead generation processes, marketing tools, and CRM systems. Exceptional communication, presentation, and interpersonal skills. Ability to analyze data and generate actionable insights to optimize marketing efforts. Problem-Solving & Initiative: Creative problem-solving abilities and a proactive approach to overcoming challenges. Education: Bachelor s degree in Marketing, Business, or a related field. Preferred Skills: Experience with CRM systems and marketing automation tools. Strong organizational, time management, and multitasking skills. Ability to work independently while also being a collaborative team player. Qualification : Bachelors degree in Marketing, Business, or a related field.

Job Title: Digital Marketing Specialist Location: Rajkot, Gujarat, India Key Responsibilities: Develop and implement digital marketing campaigns (SEO, PPC, Social Media, Email Marketing). Manage Google Ads and paid advertising campaigns. Create and schedule content for social media platforms (Facebook, LinkedIn, Instagram, Twitter). Analyse marketing performance and create reports using Google Analytics, Facebook Insights, etc. Work on website optimization, CRO (Conversion Rate Optimization), and A/B testing. Coordinate with designers and content writers to create engaging content. Manage email marketing campaigns and lead nurturing strategies. Stay updated on digital marketing trends, tools, and best practices. Conduct keyword research to identify high-ranking search terms. Optimize website content, meta tags, URLs, and images for SEO. Perform on-page and off-page SEO techniques. Build backlinks through ethical link-building strategies. Stay updated with search engine algorithms and best practices. Perform competitor analysis to improve ranking strategies. Optimize website speed, mobile-friendliness, and technical SEO aspects. Skills Required: Strong knowledge of SEO tools (Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog). Basic knowledge of HTML, CSS, and website structure. Content optimization and keyword research skills. Understanding of Google s ranking algorithms. Link-building strategies and SEO reporting. SEO, SEM, and content marketing expertise. Social media marketing and content creation skills. Email marketing and CRM knowledge (Mailchimp, HubSpot, etc.). Creativity and analytical thinking for campaign performance tracking.

Job Title: Digital Marketing Manager Job Description: We are seeking a Digital Marketing Manager with deep expertise in developing, implementing, and optimizing strategies for on-page and off-page optimization. The ideal candidate will have a strong track record in driving organic traffic, managing SEO campaigns, and analyzing digital performance to optimize marketing efforts. Responsibilities: Strategy Development & Optimization: Develop, implement, and continuously optimize SEO strategies and initiatives. Conduct on-page and off-page SEO optimization for websites to improve rankings and visibility. Keyword Research & Analysis: Perform keyword research and competitive analysis to identify opportunities for ranking improvements. Implement strategies to achieve top rankings in organic search results. Traffic Growth: Drive traffic by achieving high organic search rankings across major search engines. Create and manage XML sitemaps and submit them to search engines. Data Analysis: Use web analytics tools (e.g., Google Analytics) to monitor performance and identify areas for improvement. Analyze SEO reports and provide insights to management. Social Media & Networking: Engage with social media platforms and networking websites to increase site traffic and brand visibility. Staying Updated: Stay up-to-date with the latest search engine algorithms, techniques, and trends. Website Optimization: Optimize key website elements like title tags, meta descriptions, keyword density, internal linking, and sitemaps. Provide documentation on keyword strategies and link-building efforts. Link Building Strategy: Develop and execute link-building strategies that align with SEO goals. Ensure a natural, high-quality link profile through strategic link-building and partnership efforts. Blogging & Content: Leverage blogging platforms like WordPress and Blogger to improve visibility and search rankings. Link Submission & Off-Page Optimization: Handle various off-page SEO activities, such as social bookmarking, directory submissions, and article submission. Minimum Qualifications: Education: BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field. Experience: 10-15 years of overall experience, with at least 8 years of relevant experience in digital marketing, SEO, and content optimization. Preferred Qualifications: Experience: Strong hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs, etc.) and SEO best practices. Experience: Experience in link-building strategies, content marketing, and social media engagement. Skills: Deep understanding of SEO, keyword research, and on-page/off-page optimization. Skills: Ability to analyze data and create actionable reports. Skills: Excellent written and verbal communication skills. Skills: Ability to adapt to new trends and technologies in the digital marketing landscape. Why Join Us: Opportunity to work with a dynamic team and drive impactful results. Work in an environment where your contributions directly influence business growth and digital strategy. Access to resources and tools to develop your digital marketing skills further. Qualification : BCA, B.E./B.Tech, MCA, M.Tech, or equivalent degree in a relevant field.

Job Title: SaaS Business Analyst Location: Ahmedabad, India Job Type: Full-time About Rapidops: Rapidops Inc. is one of the fastest-growing digital products and software companies in the USA. At Rapidops, we re passionate about enabling companies and individuals to thrive in their work. We partner with leading companies of all sizes and shapes to help transform their businesses and industries with our advanced digital products, software, and services. Our products touch millions of lives daily, solve tough problems, and help to make the world a better place. And there s a lot more to build. About the Role: We are seeking a SaaS Business Analyst with strong eCommerce and CMS experience to help shape and enhance our AI-powered Digital Experience Platform (DXP), Experro. Experro is a software-as-a-service (SaaS) product used by eCommerce brands to deliver blazing-fast, personalized, and high-converting customer experiences. In this role, you will collaborate with product, engineering, and customer-facing teams to translate business goals into actionable requirements. You ll leverage your knowledge of eCommerce platforms (Shopify, BigCommerce, Magento) and CMS/Customer Data Platforms to drive product improvements, enhance user experiences, and influence the product roadmap with data-driven insights. Key Responsibilities: Requirements & Analysis: Gather and document business requirements, user stories, and acceptance criteria for new features, improvements, and product offerings on the Experro platform. Market & Customer Insight: Stay informed on industry trends, competitor offerings, and customer feedback. Translate findings into recommendations that enhance engagement, conversion rates, and user satisfaction. E-Commerce & CMS Expertise: Use your domain knowledge of eCommerce platforms (e.g., Magento, BigCommerce, Shopify) to shape product features and workflows that align with best practices for online stores, content management, and personalized experiences. Product Design Collaboration: Work closely with UX/UI designers to translate the written requirements into accurate feature designs. Cross-Functional Collaboration: Work closely with Leadership, Product, Engineering, and Customer Success teams to ensure alignment, validate features, and address user challenges. Data-Driven Decisions: Use analytics and reporting tools to identify opportunities for improvement, refine features, and continuously enhance the platform s performance and usability. Qualifications: Educational Background: Bachelor s degree in Business, Computer Science, or a related field. Experience: 3+ years of experience as a Business Analyst (or similar role) with hands-on experience in at least one eCommerce platform (e.g., Shopify, BigCommerce, Magento). Familiarity with CMS and Customer Data Platforms is a plus. Research Skills: Strong ability to research new innovations, concepts, competitors, customer needs, and market trends, and translate them into product feature and improvement ideas. Analytical & Technical Skills: Comfortable with APIs, integrations, and standard analytics tools. Ability to translate data into actionable insights. Communication & Collaboration: Clear and concise communicator who can bridge the gap between technical and non-technical teams. Adaptability: Thrive in a fast-paced environment, quickly adjusting to evolving priorities and changing market demands. Innovation: Be a part of a rapidly growing company at the forefront of digital product development and innovation. Impact: Work on products that transform industries and make a positive impact globally. Collaborative Culture: Join a passionate and dynamic team where ideas are valued and collaboration is key. Career Growth: Rapidops offers opportunities for personal and professional development in a fast-paced, high-reward environment. Qualification : Bachelors degree in Business, Computer Science, or a related field.

Job Title: Digital Marketing Executive Location: Ahmedabad, India Job Type: Full-time About Rapidops: Rapidops Inc. is one of the fastest-growing digital products and software companies in the USA. At Rapidops, we re passionate about enabling companies and individuals to thrive in their work. We partner with leading companies of all sizes and shapes to help transform their businesses and industries with our advanced digital products, software, and services. Our products touch millions of lives daily, solve tough problems, and help to make the world a better place. And there is a lot more to build and transform. Job Description: We are looking for a Digital Marketing Executive with 2 to 5 years of experience, particularly in content writing and SEO. The ideal candidate will play a key role in developing and executing digital marketing strategies to drive engagement, leads, and revenue. If you re passionate about content marketing, SEO, and digital campaigns, this is the perfect opportunity for you! Key Responsibilities: Content Creation: Write high-quality content for the website, blog, social media, email campaigns, and other marketing channels. Ensure all content is SEO-optimized and aligned with the brand s voice and style guidelines. Edit, proofread, and refine existing content for consistency and quality. Develop content that resonates with the target audience, driving engagement and interest. Digital Marketing Campaigns: Develop and manage digital marketing campaigns across various platforms such as social media, email marketing, and PPC (Pay Per Click). Track and analyze campaign performance, providing insights and recommendations for optimization. Stay updated on digital marketing trends and best practices to inform future campaigns. Optimize on-page and off-page SEO to improve website visibility and traffic. SEO Management: Use tools like Google Analytics, Google Search Console, and other SEO software to monitor and analyze SEO performance. Conduct keyword research and implement SEO strategies to enhance organic search rankings. Social Media Strategy: Develop and implement social media strategies to increase brand awareness and engagement. Manage social media content, schedule posts, and interact with followers across various platforms. Monitor trends, feedback, and engagement opportunities on social media. Email Marketing: Design and execute email marketing campaigns to nurture leads and increase conversions. Segment email lists and personalize content to enhance engagement. Analyze email performance metrics to improve campaign effectiveness. Collaboration & Reporting: Collaborate with the marketing team, sales, and product teams to develop integrated marketing strategies. Coordinate with designers, developers, and external vendors to ensure cohesive and effective campaign execution. Report on key metrics and suggest improvements for future campaigns. Requirements: Education: Bachelor s degree in Marketing, Communications, or a related field. Experience: 2 to 5 years of experience in digital marketing, with a strong emphasis on content writing and SEO. Skills & Expertise: Proven experience in creating engaging, high-quality content across various digital channels. Strong knowledge of SEO principles and best practices. Excellent writing, editing, and proofreading skills. Proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush, Ahrefs, WordPress). Ability to create content that drives engagement by understanding the target audience. Strong analytical and problem-solving skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Excellent communication and teamwork skills. Growth Opportunities: We offer a chance to expand your skills and career in digital marketing in a fast-growing company. Collaborative Environment: Work with a dynamic team of marketing professionals, designers, and developers. Impactful Work: Your campaigns will directly impact the brand s growth and customer engagement. Work-Life Balance: We believe in a balanced work culture that supports both personal and professional growth. Qualification : Bachelors degree in Marketing, Communications, or a related field.

Job Description: SEO Content Writer We are looking for a creative and experienced SEO Content Writer to join our team. In this role, you will be responsible for writing SEO-friendly content that ranks well on search engines and provides valuable information for end-users. You will develop and execute an SEO content strategy that helps drive traffic, boost rankings, and generate leads. The ideal candidate will have a deep understanding of SEO strategies and how they can be applied to create high-quality, engaging content that resonates with both users and search engines. Key Responsibilities: SEO-Optimized Content Creation: Develop content for websites, blogs, articles, guest posts, media blogs, and more that follows SEO best practices. Write high-quality SEO-friendly copy that focuses on user-first content while meeting Google's algorithms and featured snippet standards. Write diverse content types, including press releases, infographics, PPC ads, case studies, whitepapers, and landing pages with optimized keywords. Focus on creating natural, informative, and user-focused content while ensuring keyword prominence, density, and readability. Write content for social media outreach, business classifieds, and document sharing, ensuring each piece is aligned with SEO goals. Content Strategy Development: Develop a unique and effective content strategy to meet the needs of the target audience. Regularly research SEO trends to ensure the content strategy is up-to-date and can effectively reach targeted audiences in specific regions or countries. Optimize existing content to improve performance, readability, and user engagement. Engagement & Traffic Generation: Create content that drives organic traffic by effectively targeting relevant keywords and solving the user s problems. Design content to maximize conversions, whether through informative blogs, compelling landing pages, or engaging case studies. Ensure that content is compelling enough to be featured in Google s featured snippets and other highlighted search results. Editing & Proofreading: Review and proofread your own content to ensure clarity, accuracy, and error-free copy before it is published. Optimize content for readability without sacrificing important SEO factors. Collaboration & Outreach: Collaborate with designers, developers, and marketing teams to integrate content into larger campaigns effectively. Contribute to content calendars, ensuring timely delivery of all written materials. Support link-building efforts through well-researched guest posts and social media outreach. SEO Research & Analysis: Perform thorough keyword research to identify the best opportunities to target relevant keywords and phrases. Use SEO tools like Google Analytics, SEMrush, Ahrefs, or others to analyze content performance and make data-driven improvements. Regularly track SEO metrics, content traffic, and engagement statistics to refine and optimize the strategy. Required Skills and Qualifications: Experience: Minimum 3 years of experience in SEO content writing, preferably with experience across a range of content types (blogs, articles, social media, whitepapers, etc.). Skills: Proficient in SEO best practices including keyword optimization, meta descriptions, title tags, and internal linking. Experience writing for SEO-focused content that enhances visibility and rankings on search engines. Familiar with Google s SEO guidelines, content marketing strategies, and search algorithms. Excellent command over grammar, spelling, and punctuation. Strong research skills and ability to create original content that meets the needs of diverse audiences. Familiar with SEO tools like Google Analytics, SEMrush, or Ahrefs to track performance. Knowledge of HTML basics for content formatting. Personal Traits: Detail-oriented and able to consistently create high-quality content. Self-driven and able to meet deadlines. A creative thinker who is adaptable to changing trends in SEO and content marketing. Strong communicator with the ability to collaborate with cross-functional teams. Desirable Skills: Experience writing content for SaaS, B2B, or B2C industries is a plus. Knowledge of video transcription, podcast content, and other multimedia content strategies is a plus. Understanding of conversion rate optimization (CRO) principles and how they tie into SEO efforts. What We Offer: Competitive salary and benefits. Opportunity to work with a talented team on dynamic projects. Access to continuous learning and professional development. Flexible work environment. If you are an SEO Content Writer with a passion for creating high-quality, user-focused content, we invite you to apply and help us increase organic traffic, improve search rankings, and deliver exceptional value to our audience.

We're seeking a digital marketing manager to lead and execute integrated campaigns across all digital channels. You'll leverage your expertise in SEO/SEM, social media, email marketing, and analytics to drive brand awareness, engagement, and conversions. You'll be a data-driven leader who thrives on innovation and collaboration to achieve measurable results. JOB RESPONSIBILITIES: Develop and execute comprehensive digital marketing strategies: Align with overall business goals to create winning online marketing campaigns across SEO/SEM, social media, email marketing, and other relevant channels. Social media management: Craft and implement a social media strategy that builds brand awareness, fosters engagement, and drives targeted traffic. Data analysis and optimization: Measure campaign performance through key metrics (ROI, KPIs), identify trends, and optimize spend and user experience for continuous improvement. Content and user experience (UX) champion: Collaborate with internal teams to create compelling landing pages and optimize user journeys across all digital touchpoints. Innovation and experimentation: Stay ahead of the curve by exploring emerging technologies and proposing their strategic adoption. Design and execute A/B tests to refine campaigns and maximize effectiveness. Technical proficiency: Utilize industry-standard website analytics tools (e.g., Google Analytics) and ad serving platforms to manage and optimize campaigns. Leadership and collaboration: Provide expertise and guidance to the marketing team. Work effectively with other departments like programmers and vendors to ensure seamless campaign execution. SKILLS REQUIRED: Proven experience in digital marketing with a strong track record of success. Demonstrated expertise in leading and managing SEO/SEM, social media, email marketing, and marketing database platforms. Creativity and a knack for crafting engaging digital campaigns that resonate with target audiences. Experience in optimizing landing pages and user funnels for maximum conversion rates. Solid understanding of website analytics tools and ad serving platforms. A data-driven approach with strong analytical skills. Passion for staying current with the latest digital marketing trends and best practices. Knowledge of tools like Semrush, Ahref and other Automation tools.

Experience 4 to 6 Years No of Openings 2 Roles and Requirements Team player. Can focus on company goal, keep team motivated and help them achieve their goals. Bachelor s degree in marketing, communications, or a related field. Proven working experience in digital marketing, with a minimum of 4 years of experience. Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Certification in Google Analytics, Google AdWords, or similar platforms. Skills Team player. Can focus on company goal, keep team motivated and help them achieve their goals Bachelor s degree in marketing, communications, or a related field Proven working experience in digital marketing, with a minimum of 4 years of experience Demonstrable experience leading and managing SEO/SEM, PPC Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimising Google AdWords campaigns Strong analytical skills and data-driven thinking Excellent written and verbal communication skills Certification in Google Analytics, Google AdWords, or similar platforms Qualification : Bachelors degree in marketing, communications, or a related field

Job Description: We are seeking an experienced and detail-oriented Email Marketing Specialist to join our team. In this role, you will be responsible for managing and executing email marketing campaigns across various customer lifecycles, including prospecting, win-back, nurturing, retention, and transactional emails. You will work closely with other teams to create impactful email campaigns, analyze performance data, and optimize strategies to maximize engagement and revenue generation. Key Responsibilities: Campaign Execution: Produce and execute all email and SMS campaigns, including creating emails from templates, HTML coding, copywriting, asset coordination, quality assurance, and scheduling. Lifecycle Management: Support various strategic programs through manual and triggered campaigns targeting different customer lifecycle stages, including prospecting, win-back, nurturing, post-purchase, loyalty, and retention. Segmentation & Personalization: Build effective target audiences and segments for each campaign, leveraging customer data (e.g., web behavior) to personalize messaging. A/B Testing & Optimization: Develop and execute A/B tests, including subject lines, message content, CTAs, customer cohorts, send times, and new features to optimize performance. Record results and recommend improvements based on testing outcomes. Collaboration: Work with designers and copywriters to optimize email creative and templates, ensuring best practices for engagement and performance. Performance Reporting: Provide regular reports on campaign performance, including opens, clicks, conversions, revenue, and unsubscribes, and recommend strategies for improvement. Rendering & Quality Assurance: Test emails across devices, email clients, and ISPs to ensure proper rendering and user experience for the majority of subscribers. Frequency Management: Mitigate email and SMS frequency to minimize churn while maintaining engagement and aligning with business priorities. Trend Analysis & Strategy: Stay updated on global email marketing best practices, trends, and tools to continually improve campaign effectiveness and customer acquisition, nurturing, and retention. New Technology & Tools: Look for innovative ways to improve email marketing programs, integrating new technologies, tools, and best practices. Skills and Qualifications: Proven experience managing and executing successful email marketing programs. Hands-on experience with marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo). Strong understanding of email regulations and compliance (e.g., GDPR, CASL). Experience with growing, engaging, and analyzing the performance of large email databases. Familiarity with building email marketing campaigns from scratch. Proficiency in Google Analytics, HTML/CSS, A/B testing, and other CMS platforms. Ability to use SQL or similar queries to analyze and report on data. Strong skills in data analytics to interpret data, suggest improvements, and optimize performance. Knowledge of SEO/SEM and how it integrates with email marketing. Excellent written communication and copywriting skills for creating compelling email content. Strong project management skills with attention to detail and ability to manage multiple projects. Experience with email creative, template creation, and testing. Desired Skills: Experience in lead generation through email marketing. Knowledge of testing tools and methods for improving email performance. Ability to suggest innovative strategies based on competitor analysis and global trends. Competitive salary, up to 10,00,000. Be a key player in a dynamic, fast-growing team. Opportunity to drive impactful campaigns with measurable outcomes. Continuous professional development in the latest email marketing tools and best practices. Collaborative environment with a focus on innovation and results. If you are an experienced Email Marketing Specialist with a passion for creating engaging campaigns and driving measurable success, we d love to hear from you. Apply now to join our team and take your career to the next level!

Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Created Date: 2024-04-29 Experience: 5 years Salary: upto 10 Industry: IT Openings: 2 Primary Responsibilities: Key Responsibilities Planning, briefing, development & implementation of digital marketing strategy / campaigns across digital media Understanding how to use all research and lead generation tools available including Internet sources such as social and business media Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation Analysis and presentation of digital marketing results Achieve effective web-based marketing that allows the business to generate & sell leads Deliver campaigns on time and to a high standard Improve performance through reporting & analytics Desired Skills: Key Requirements The ideal candidate will be educated to degree level and have in the region of 5 years' experience in a digital marketing environment, especially in a digital lead generation context. Other key requirements will include: End-to-end lead generation specifically into Organic and SEO Team leading experience would be an added advantage Clear understanding of Cost per lead (CPL) A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics Resource management experience Ability to liaise at Board Level with both internal and external stakeholders Understanding of customer segmentation Ability to manage multiple projects and deadlines with ease Experience working with external agencies and managing the creative process through from briefing to implementation Experience managing websites within WordPress with a knowledge of HTML Experience Requirements: Improve performance through reporting & analytics

Job Description If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Digital Marketing Manager Responsibilities: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Requirements: BS/MS degree in marketing or a related field. Proven working experience in digital marketing. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Adwords campaigns. Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Preferred Technical and Professional Expertise: 2+ Years overall experience Job Category: Digital Marketer(2) Job Type: In House Job Location: Ahmedabad Qualification : BS/MS degree in marketing or a related field.

Experience: 3 to 5 Years Job Location: Ahmedabad Qualification: B.Tech/B.E. IT/MCA/BCA Technical Expertise: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience with A/B and multivariate experiments. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of HTML, CSS, and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Soft skill: Excellent written and verbal communication skills are essential. Must be dynamic, flexible, and possess perseverance skills. Should have an understanding of business objectives and organization structure. The candidate must have strong work ethics and trustworthiness. The candidate should possess attention to detail and also maintain confidentiality and integrity. Must be highly collaborative and be a team player with a commitment to excellence. Self-motivated, fast learner with the ability to operate independently. Ability to prioritize tasks. Ability to maintain a high level of professionalism and confidentiality. Company s perks: 5 days working. Flexible working hours. Modern infrastructure and Friendly environment. Paid leaves, incentives and other performance bonuses. Employee rewards and recognitions. Festivals, birthdays, work anniversary celebrations and company outings. Qualification : B.Tech/B.E. IT/MCA/BCA

Job Title: PPC Executive Career Level: IC1-IC2 | Department: Digital Marketing | Location: Ahmedabad | Experience: 2+ years Position Summary We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals. This role requires a strong analytical mindset, creativity, and a passion for digital marketing. Key Responsibilities Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Conduct keyword research and selection to optimize campaigns for maximum ROI. Monitor and analyze campaign performance, making data-driven adjustments to improve results. Create compelling ad copy and landing pages that drive conversions. Manage budgets and bids to ensure efficient allocation of resources. Stay up-to-date with industry trends and best practices in PPC and digital marketing. Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies. In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion. In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion. Prepare and present regular performance reports and insights to stakeholders. Personal Attributes Strong analytical and problem-solving skills. Excellent attention to detail and organizational abilities. Ability to work independently and as part of a team. Creative thinker with a passion for digital marketing. Strong communication skills, both written and verbal. Results-oriented with a focus on achieving targets. Education and Qualification Bachelor s degree in Marketing, Business, or a related field. Proven experience in managing PPC campaigns (1-2 years preferred). Familiarity with Google Ads, Bing Ads, and Meta advertising platforms. Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola). Google Ads certification is a plus. Join our team and be part of creating impactful campaigns that make a difference for our clients. If you re a creative thinker with a passion for words and a drive to succeed, we d love to hear from you! Qualification : Bachelors degree in Marketing, Business, or a related field.

Key Responsibilities Manage and grow AQe's social media presence, including content creation, community management, and social listening Develop and execute email marketing campaigns to nurture leads and drive conversions Analyze website traffic and campaign performance using marketing analytics tools (e.g., Google Analytics) to measure ROI and identify areas for improvement Stay up-to-date on the latest digital marketing trends and technologies Collaborate with internal teams (Sales, Product) to ensure all marketing activities are aligned with overall business goals Prepare and present regular reports on campaign performance to stakeholders Requirements Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 1-3 years of experience in digital marketing with a proven track record of success (MQL generation, lead nurturing, etc.) Strong understanding of digital marketing principles and best practices (SEO, SEM, Social Media, Content Marketing, Email Marketing) Excellent analytical and problem-solving skills with the ability to interpret and leverage marketing data Experience with content creation and social media management tools Experience with PPC platforms (Google Ads, LinkedIn Ads) a plus Excellent written and verbal communication skills Ability to work independently and manage multiple projects simultaneously Passion for the software industry and a strong understanding of B2B marketing Qualification : Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Roles and Responsibilities Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to drive the acquisition of qualified leads for our software services offerings, leveraging a mix of inbound and outbound marketing tactics. Market Research: Conduct market research and analysis to identify target industries, segments, and personas for software services, and develop insights into their pain points, needs, and preferences. Lead Qualification: Qualify inbound leads through effective lead scoring and segmentation, and conduct outreach to prospects to gather additional information, assess their needs, and identify potential opportunities for engagement. Outbound Prospecting: Conduct outbound prospecting activities, including cold emailing, cold calling, and social selling, to engage with target accounts and decision-makers and generate new business opportunities. Lead Nurturing: Implement lead nurturing campaigns and workflows to engage and nurture leads throughout the buyer's journey, providing relevant content and resources to educate, inform, and build trust with prospects. CRM Management: Utilize CRM software (e.g., Zoho) to track lead activity, manage lead data and information, and ensure timely follow-up and engagement with leads to drive conversion and pipeline growth. Performance Tracking: Monitor and analyze key performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders to optimize lead generation efforts and drive results. Job Requirements Bachelor's degree in marketing, Business Administration, or IT field. Minimum of 3 years of experience in lead generation, digital marketing, or related roles, preferably in the software services industry. Strong understanding of digital marketing channels, techniques, and best practices, with hands-on experience in executing successful lead generation campaigns. Excellent communication, writing, and interpersonal skills, with the ability to craft compelling messaging and engage with prospects effectively. Analytical mindset with the ability to interpret data, draw insights, and optimize campaigns to improve performance and drive results. Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM software (e.g., Zoho), and other digital marketing platforms and analytics tools. Results-oriented, self-motivated, and able to work independently as well as collaboratively in a fast-paced, dynamic environment. Qualification : Bachelor's degree in marketing, Business Administration, or IT field.

Position: Lead Generation & Sales Job Summary: We are looking for an experienced professional to drive lead generation, sales, and business development efforts at Rysun. This role will focus on meeting revenue goals, building strong client relationships, and managing the sales pipeline while executing strategies for growth in the ICT services domain. Key Responsibilities: Lead Generation & Sales: Revenue goals: Achieve US$ 2 million in revenue within one year. Lead generation: Generate leads through various channels like networking, cold calling, attending industry events, and following up on marketing qualified leads (MQLs). Client relationship building: Build strong relationships with potential and existing clients by understanding their needs and proposing solutions that address them. Sales pipeline management: Manage the sales pipeline by nurturing leads, qualifying them, and moving them through the sales cycle. Proposal development: Craft proposals and presentations that showcase the company s value proposition to potential clients. Sales strategy: Develop and implement a sales strategy to achieve or exceed pre-defined sales targets for ICT services in the defined region. Strategy & Planning: Develop growth plans: Create and implement strategies to achieve business development goals focused on revenue growth and market expansion. Market research: Research target markets, competitor activity, and emerging trends in the industry. Identify opportunities: Actively seek out new business opportunities, such as new markets, customer segments, partnerships, or service offerings. Partnering & Collaboration: Develop partnerships: Identify and establish strategic partnerships with businesses to expand reach, access new markets, or offer complementary solutions. Focus on partnerships with hyper scalers like Azure, AWS, and Google in defined geography. Internal collaboration: Collaborate with various internal departments like marketing, sales, presales/business analysis, technical delivery teams, and finance teams to ensure a cohesive approach to business development. What to sell & Whom to sell: What to sell: Primary focus on selling Data Analytics, AI, Product Engineering, Cloud Services, Managed Services, Technology Consulting, and Digital Transformation projects. Whom to sell: Target Small to Medium businesses and large enterprises requiring Rysun s technology services. Focus industries include Retail and Hitech. Reporting & Analysis: Track and report on performance: Track key metrics like the number of leads generated, conversion rates, and revenue from new clients. Participate in weekly, monthly, and quarterly review meetings. Analyze data and trends: Analyze data and market trends to identify areas for improvement and inform future business development strategies. Additional Responsibilities: Stay up to date: Continuously update knowledge about industry trends, competitor offerings, and company products/services. Presentations and pitches as required. Travel: International travel may be required. If you're driven by achieving sales targets, building lasting relationships, and working in a dynamic team environment, this is the perfect opportunity to make an impact! Qualification : Any Graduate