Deliverability Jobs in Ahmedabad

Job Description: We are seeking an experienced and detail-oriented Email Marketing Specialist to join our team. In this role, you will be responsible for managing and executing email marketing campaigns across various customer lifecycles, including prospecting, win-back, nurturing, retention, and transactional emails. You will work closely with other teams to create impactful email campaigns, analyze performance data, and optimize strategies to maximize engagement and revenue generation. Key Responsibilities: Campaign Execution: Produce and execute all email and SMS campaigns, including creating emails from templates, HTML coding, copywriting, asset coordination, quality assurance, and scheduling. Lifecycle Management: Support various strategic programs through manual and triggered campaigns targeting different customer lifecycle stages, including prospecting, win-back, nurturing, post-purchase, loyalty, and retention. Segmentation & Personalization: Build effective target audiences and segments for each campaign, leveraging customer data (e.g., web behavior) to personalize messaging. A/B Testing & Optimization: Develop and execute A/B tests, including subject lines, message content, CTAs, customer cohorts, send times, and new features to optimize performance. Record results and recommend improvements based on testing outcomes. Collaboration: Work with designers and copywriters to optimize email creative and templates, ensuring best practices for engagement and performance. Performance Reporting: Provide regular reports on campaign performance, including opens, clicks, conversions, revenue, and unsubscribes, and recommend strategies for improvement. Rendering & Quality Assurance: Test emails across devices, email clients, and ISPs to ensure proper rendering and user experience for the majority of subscribers. Frequency Management: Mitigate email and SMS frequency to minimize churn while maintaining engagement and aligning with business priorities. Trend Analysis & Strategy: Stay updated on global email marketing best practices, trends, and tools to continually improve campaign effectiveness and customer acquisition, nurturing, and retention. New Technology & Tools: Look for innovative ways to improve email marketing programs, integrating new technologies, tools, and best practices. Skills and Qualifications: Proven experience managing and executing successful email marketing programs. Hands-on experience with marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo). Strong understanding of email regulations and compliance (e.g., GDPR, CASL). Experience with growing, engaging, and analyzing the performance of large email databases. Familiarity with building email marketing campaigns from scratch. Proficiency in Google Analytics, HTML/CSS, A/B testing, and other CMS platforms. Ability to use SQL or similar queries to analyze and report on data. Strong skills in data analytics to interpret data, suggest improvements, and optimize performance. Knowledge of SEO/SEM and how it integrates with email marketing. Excellent written communication and copywriting skills for creating compelling email content. Strong project management skills with attention to detail and ability to manage multiple projects. Experience with email creative, template creation, and testing. Desired Skills: Experience in lead generation through email marketing. Knowledge of testing tools and methods for improving email performance. Ability to suggest innovative strategies based on competitor analysis and global trends. Competitive salary, up to 10,00,000. Be a key player in a dynamic, fast-growing team. Opportunity to drive impactful campaigns with measurable outcomes. Continuous professional development in the latest email marketing tools and best practices. Collaborative environment with a focus on innovation and results. If you are an experienced Email Marketing Specialist with a passion for creating engaging campaigns and driving measurable success, we d love to hear from you. Apply now to join our team and take your career to the next level!

Job Title: Salesforce Marketing Cloud Platform Manager Location: Ahmedabad / Mumbai Job Type: Permanent Education: Any Graduate / Post Graduate Experience: 9 to 12 years Openings: 2 What You Will Do: As a Salesforce Marketing Cloud Platform Manager, you will oversee the day-to-day email marketing activities within Salesforce Marketing Cloud (SFMC), including authoring and deployment. Your key responsibilities will include: Email Campaign Management: Build, author, test, and send targeted email campaigns using Salesforce Marketing Cloud s Email Studio. Personalization & Segmentation: Leverage dynamic content and data extensions to create personalized email experiences based on customer behavior, preferences, and lifecycle stages. Optimization: Conduct A/B testing on email subject lines, content, and designs to determine the most effective strategies and continuously improve campaign performance. Deliverability Management: Monitor email deliverability and troubleshoot issues related to inbox placement, spam filters, and bounce management. Template Creation: Design and create reusable email templates based on provided designs for ongoing use within Salesforce Marketing Cloud. Skills You Should Bring: Experience: At least 8+ years of experience in working with Salesforce Marketing Cloud, particularly in authoring and deploying email marketing campaigns. Technical Skills: Expertise in Salesforce Marketing Cloud Email Studio, including email creation, dynamic content, and testing features. Familiarity with data management and integrations, including API and SQL. Experience with HTML/CSS for email template development is a plus. Certifications: Salesforce Marketing Cloud Email Specialist Certification (required). Salesforce Marketing Cloud Consultant or Developer Certifications (preferred). Soft Skills: Strong communication and interpersonal skills with the ability to collaborate effectively across teams. Excellent problem-solving skills and a keen attention to detail. Ability to manage multiple email campaigns simultaneously in a fast-paced environment. Qualities We Are Looking For: Curiosity: A constant desire to learn and explore new tools and techniques. Problem-Solving: A natural ability to identify challenges and proactively develop solutions. Optimism: A positive, can-do attitude that fosters teamwork and productivity. Proactiveness: The ability to anticipate needs and take initiative without waiting for instructions. Communication Skills: Strong desire to connect, engage, and collaborate with others effectively. Qualification : Any Graduate / Post Graduate