Demand Generation Jobs in Indore

About Us: Systango Technologies Limited (NSE: SYSTANGO) is a cutting-edge digital engineering company that provides enterprise-level IT and product engineering services to organizations of all sizes. At Systango, we pride ourselves on our culture of efficiency, leveraging best-in-class technologies to deliver quality at speed, backed by world-class support to tackle critical business challenges. We specialize in using Gen AI, AI/Machine Learning, and Blockchain to drive the next phase of digital transformation for traditional businesses. Our skilled team excels in web & enterprise development, mobile apps, QA, and DevOps. Trusted by industry leaders such as Sila, Cuentas, Youtility, Porsche, MGM Grand, Deloitte, Grindr, and Tawk.to, we help enhance digital capabilities and build disruptive innovations. We believe in making the impossible possible and we deliver on that promise. Job Summary: We are looking for a highly skilled Account-Based Marketing (ABM) Specialist to develop and execute targeted marketing strategies for our high-value clients and prospects in the IT services and consulting space. The ideal candidate will have a deep understanding of B2B marketing within the technology sector and will be able to seamlessly align marketing efforts with sales objectives. This role will require close collaboration with the sales, product, and leadership teams to create personalized campaigns that resonate with decision-makers within key accounts. Key Responsibilities: ABM Strategy & Planning: Develop and execute a comprehensive ABM strategy that aligns with the company s growth goals, focusing on high-potential accounts within the IT services and consulting sectors. Work closely with sales leadership to identify target accounts and design tailored marketing strategies to engage these accounts. Create detailed account plans and customer journey maps to foster engagement and conversion. Campaign Development & Execution: Design and implement multi-channel ABM campaigns, including content marketing, digital advertising, webinars, and personalized outreach, all tailored to the needs of target accounts. Develop account-specific content that addresses the unique challenges and opportunities faced by clients in the IT services and consulting space. Ensure consistent messaging and branding across all touchpoints by coordinating with internal teams. Sales Alignment & Collaboration: Collaborate with the sales team to ensure ABM strategies align with sales objectives, providing actionable insights to enhance account penetration. Participate in account planning sessions and offer marketing support to sales teams to optimize account engagement. Regularly update sales and leadership teams on ABM campaign performance and key insights. Data & Analytics: Use data and analytics to identify target accounts, track engagement, and measure ABM campaign success. Develop dashboards and reporting tools to monitor campaign performance and generate actionable insights for continuous improvement. Conduct thorough research on target accounts to inform campaign development and personalization. Optimization & Continuous Improvement: Continuously optimize ABM strategies based on campaign performance, sales feedback, and market trends. Experiment with new tools and tactics to improve ABM effectiveness. Stay informed about industry best practices and emerging trends in ABM and B2B marketing, particularly within the IT services sector. Budget & Resource Management: Manage the ABM budget, ensuring resources are allocated efficiently to maximize ROI. Coordinate with external vendors and partners to support ABM initiatives when necessary. Qualifications: Education: Bachelor s degree in Marketing, Business Administration, or a related field. A Master s degree is a plus. Experience: 8+ years of experience in B2B marketing, with a strong focus on ABM within the IT services and consulting industry. Proven track record in developing and executing ABM strategies that drive revenue growth and strengthen client relationships. Experience working closely with sales teams to align marketing strategies with sales objectives. Skills: In-depth knowledge of ABM principles, strategies, and best practices, specifically within the IT services and consulting sectors. Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Strong analytical capabilities with the ability to translate data into actionable marketing insights. Excellent project management skills, with the ability to manage multiple initiatives simultaneously. Strong communication and interpersonal skills, with the ability to influence and collaborate across teams. Creative thinker with a proven ability to develop innovative marketing approaches for the IT services industry. Certifications: ABM certification or relevant marketing certifications are a plus. Why Join Us: Opportunity to work in a dynamic and innovative environment. Collaborate with top-tier clients and help them navigate digital transformation. Be part of a forward-thinking team committed to delivering exceptional results. If you are passionate about driving business growth through strategic marketing and have a proven ability to execute successful ABM strategies, we would love to hear from you! Qualification : Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus.

Job Title: Digital Marketing Manager Location: Indore Qualification: Bachelor s Degree in Marketing, Business Administration, or a related field Experience: 2-4 years, preferably in financial services or stock broking industry Job Summary: We are seeking a skilled Digital Marketing Manager to lead our online marketing efforts, focusing on lead generation, brand awareness, and customer engagement. The ideal candidate will have hands-on experience in SEO, SEM, social media, email marketing, and paid campaigns within the financial services or stock broking domain. Key Responsibilities: Campaign Management: Plan and execute multi-channel digital marketing strategies including SEO, SEM, email marketing, display ads, and social media campaigns. Manage paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, Twitter, and more. Perform keyword research and optimize website content for improved search rankings and visibility. Content Creation & Strategy: Collaborate with content creators and designers to develop engaging materials for blogs, landing pages, newsletters, and social media. Create and manage a content calendar aligned with stock market events, trading seasons, and product launches. Social Media Management: Grow and maintain the company s social media presence across multiple channels. Tailor and curate content for diverse audiences including retail investors, HNIs, and traders. Engage with the online community by responding to inquiries and building brand loyalty. Lead Generation & Nurturing: Implement and optimize lead generation campaigns through paid ads, SEO, and content marketing. Improve landing pages and lead forms to maximize conversion rates. Coordinate with sales teams to ensure efficient lead handoff and nurturing. Analytics & Reporting: Track, analyze, and report on marketing campaign performance using tools like Google Analytics, SEMrush, Google Ads, etc. Monitor KPIs including website traffic, conversion rates, cost-per-lead (CPL), and return on ad spend (ROAS). Use data-driven insights to optimize campaigns and guide future strategies. SEO & SEM: Conduct ongoing keyword research and SEO optimization to enhance organic traffic. Manage PPC campaigns and perform A/B testing for improved ROI. Email Marketing: Plan and execute targeted email campaigns for new and existing clients. Segment mailing lists based on customer behavior and preferences. Market Research: Stay updated on digital marketing trends, competitor activity, and emerging technologies. Conduct market analysis to identify new opportunities and client needs. Key Performance Indicators (KPIs): Increase in website traffic and user engagement (sessions, bounce rate, time on site). Growth in social media followers and engagement rates. Improved search engine rankings for key stock broking terms. Number and quality of leads generated monthly and conversion rates. Cost-per-lead (CPL) and ROI for paid campaigns. Email campaign open and click-through rates (CTR). Required Skills: Proficient in Google Ads, Google Analytics, SEMrush, Hootsuite, and similar marketing platforms. Strong knowledge of SEO, SEM, PPC, social media, and content marketing best practices. Excellent analytical skills with the ability to interpret and act on data. Strong written and verbal communication skills. Basic understanding of HTML/CSS is a plus. Qualification : Bachelors Degree in Marketing, Business Administration, or a related field

Job Title: Sales Manager Billing Software Solutions Job Overview: Plada Infotech Services Ltd, a leading company in the Merchant Acquiring Industry, is seeking a dynamic and results-driven Sales Manager to lead and grow our sales team. This role is ideal for professionals with experience in billing software sales who are passionate about driving revenue, developing strategic sales plans, and leading high-performing teams. Key Responsibilities: 1. Team Leadership: Hire, mentor, and motivate a team of sales professionals. Conduct regular training sessions to enhance product knowledge and sales skills. Foster a positive and collaborative sales culture to drive performance. 2. Sales Strategy & Planning: Develop and implement strategic sales plans to meet company objectives. Identify new business opportunities and expand market presence. Analyze market trends and competitor activities to stay ahead in the industry. 3. Customer Relationship Management: Build and maintain strong relationships with key clients. Ensure high levels of customer satisfaction by resolving inquiries and concerns. Work with the customer support team to ensure seamless post-sales service. 4. Sales Performance Monitoring: Track and analyze sales performance metrics to assess effectiveness. Provide constructive feedback and implement corrective actions when needed. 5. Reporting & Documentation: Prepare and submit regular sales reports, forecasts, and performance reviews. Maintain accurate records of sales transactions and customer interactions. Qualifications & Skills: Proven experience in sales, with a strong focus on billing software solutions. Previous leadership or management experience in a sales team. Strong understanding of sales strategies and tactics. Excellent communication, negotiation, and interpersonal skills. Bachelor s degree in Business, Marketing, or a related field. Benefits: Competitive salary + performance-based incentives. Health & wellness programs. Professional development & career growth opportunities. If you're a motivated sales leader with a passion for technology and customer engagement, we invite you to join Plada Infotech Services Ltd and be part of a team shaping the future of billing software solutions! Qualification : Bachelors degree in Business, Marketing, or a related field.

Business Development Executive Employment Type: Full-time Experience: 2 5 years in online bidding, bid writing, and proposal management Job Description: We are seeking a highly motivated and experienced Business Development Executive with 2 5 years of proven expertise in online bidding, proposal drafting, bid process management, and client acquisition from freelance portals such as Freelancer, Upwork (formerly Odesk/Elance), and Guru. The ideal candidate will have a strong track record in lead generation, client communication, and project conversion across international markets like the US, UK, and Australia. Roles & Responsibilities: Generate business through online freelancing portals like Freelancer, Upwork, Guru, etc. Setup and manage a professional online portfolio to attract potential clients. Understand software development requirements including web and mobile application development. Maintain a consistent sales pipeline and meet revenue targets. Collaborate with technical and business analysis teams to relay project requirements. Build and maintain strong client relationships through effective communication and follow-ups. Conduct project analysis and documentation aligned with client business goals. Respond to RFI, RFQ, and RFP requests with tailored proposals and estimates. Manage the complete sales cycle from lead qualification to deal closure. Communicate with global clients via Skype, VoIP, or phone calls. Negotiate pricing and terms to close profitable deals. Skills Required: Excellent communication skills both written and verbal. Experience with platforms such as Upwork, Freelancer, Elance, and Guru. Proficiency in proposal writing, bid analysis, and client engagement. Understanding of software development life cycle (SDLC) and web technologies. Ability to write business-oriented proposals and technical documents. Strong interpersonal and analytical skills. Ability to negotiate, close deals, and generate revenue. Desired Candidate Profile: Proficient in project analysis, execution, and client requirement gathering. Business writing and communication skills for crafting effective proposals. Familiar with digital marketing and basic marketing concepts is a plus. Capable of managing client accounts and ensuring satisfaction post-conversion. Join our team and take your business development career to the next level by closing high-value deals across the global market!