GO TO Market GTM Jobs in Coimbatore

Job Title: Product Marketer B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is a fast-growing tech company delivering cutting-edge enterprise software and scalable SaaS solutions to over 2,500 businesses worldwide. With award-winning products like BizTalk360, Turbo360, and Document360, we are revolutionizing the way companies build, manage, and scale their digital operations. With a $30M revenue target in sight and a commitment to innovation, we re expanding our team with talented individuals who are ready to make an impact. "UK Headquarters. Indian Innovation. Global Impact." Role: Product Marketer Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Enterprise Software As a Product Marketer at Kovai.co, you will be the voice of our products in the market. You ll work closely with product, sales, and marketing teams to craft compelling product messaging, drive demand, and support successful go-to-market strategies. Key Responsibilities Product Messaging & Positioning: Develop and refine messaging that differentiates Kovai.co s products in the competitive SaaS market. Sales Enablement: Equip sales and marketing teams with the tools and collateral they need to communicate product value effectively. Market & Competitive Research: Analyze industry trends, customer segments, and competitors to inform product positioning and marketing strategies. Demand Generation: Design and execute data-driven campaigns to drive awareness, traffic, and lead generation across digital channels. Content Creation: Create engaging and persuasive product-focused content including case studies, whitepapers, blogs, and presentations. Thought Leadership: Represent Kovai.co in the market as a product evangelist through webinars, social media, and public speaking opportunities. Go-to-Market Planning: Collaborate with product teams to plan and execute successful product launches and feature rollouts. Ideal Candidate Profile 3+ years in B2B product marketing, preferably in a SaaS or enterprise software environment. Proven experience with go-to-market (GTM) strategies, customer segmentation, and competitive analysis. Strong storytelling and content development skills with a portfolio of product marketing assets. Experience managing integrated marketing campaigns across webinars, trade shows, social media, and digital platforms. Excellent written and verbal communication skills in English. A data-driven mindset with the ability to derive actionable insights from metrics. Collaborative team player comfortable working across product, sales, and leadership teams. Work with a passionate, mission-driven team transforming global B2B markets Collaborate with international teams on impactful SaaS products Competitive compensation, growth opportunities, and a vibrant work culture Opportunity to lead in a high-growth, profitable tech company Equal Opportunity Employer Kovai.co is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone can thrive. If you're excited to take your product marketing career to the next level, apply now and become part of a team that's redefining technology and innovation.

Job Title: Product Manager SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is revolutionizing enterprise software with powerful SaaS products like: BizTalk360 Comprehensive monitoring and analytics for BizTalk Server Turbo360 End-to-end observability platform for Azure services Document360 AI-powered knowledge base software With UK headquarters and innovation rooted in India, we re on a rapid growth path targeting $30 million in annual revenue and we re just getting started. Your Role: Product Manager Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: Enterprise Software, B2B SaaS As a Product Manager at Kovai.co, you will own the complete product lifecycle from ideation through launch and optimization, delivering solutions that delight users and drive business growth. Key Responsibilities Drive end-to-end product lifecycle management for our SaaS products. Define product strategy, roadmap, and feature prioritization aligned with business goals. Create clear use cases, user stories, and detailed requirements to guide development. Collaborate closely with design, engineering, and marketing teams to ensure timely, high-quality releases. Analyze product usage data and customer feedback to continuously improve usability and user experience. Lead cross-functional initiatives to launch new features and enhancements successfully. Who You Are 2 4 years experience in product management or software implementation. Strong software engineering background combined with hands-on product management experience. Proven track record managing products through full life cycles in SaaS environments. Proficient in data analysis and modeling with tools like Excel and Google Analytics. Skilled problem-solver with great attention to detail and execution focus. Excellent written and verbal communication skills with an ability to articulate business challenges and solutions. Experience working in Agile/Scrum development teams is preferred. Be part of a fast-growing SaaS company with global reach and ambitious goals. Work alongside passionate teams focused on innovation, customer success, and impact. Opportunity for professional growth and learning in a vibrant culture. Equal Opportunity Employer Kovai.co is committed to fostering diversity and inclusion in the workplace. We welcome candidates from all backgrounds and provide equal opportunities to build rewarding careers. If you re driven to lead impactful products that power businesses worldwide, apply now to join Kovai.co where passion meets purpose.