Market Positioning Jobs in Coimbatore

Job Title: Manager Product Management Department: Product Management Location: Coimbatore Experience: 8-14 Years Qualification: B.E Mechanical, Mining Engineering Number of Positions: 1 Job Description: We are looking for an experienced Manager Product Management to lead and implement business development initiatives for our crushing and screening business. The ideal candidate will have a deep understanding of market requirements, customer needs, and technical product solutions, and will work closely with various internal stakeholders, including Business Development, Engineering, and Spares teams. This role focuses on driving product development, enhancing market positioning, and ensuring the successful launch of new products. Key Responsibilities: Business Development: Develop and implement business strategies in alignment with the company s overall business goals, focusing on the crushing and screening market. Customer Engagement: Engage with customers to solve queries, understand their needs, and provide effective technical solutions. Product Development: Collaborate with the Engineering team to define product requirements, specifications, and roadmaps based on market demands and customer feedback. Product Lifecycle Support: Support the Engineering team throughout the product development lifecycle, from ideation and concept development to prototyping, testing, and final release. Market Positioning & Strategy: Develop strategies to enhance the product s value proposition, positioning, and differentiation in the market. Work with Engineering and the Head of Spares & Product Management to drive these initiatives. Product Documentation & Sales Support: Create and update technical documentation, USPs, and literature to support training. Provide product insights and support to the Sales & BD teams. New Product Launch: Co-develop plans for new product launches with cross-functional teams, ensuring the timely delivery and quality of new products. Market & Competitor Analysis: Conduct in-depth market and competitor analysis to identify trends, competitor pricing, and opportunities for product differentiation. Industry Standards & Technology Insights: Stay updated on industry standards, regulations, and emerging technologies related to crushing and screening equipment. Provide proactive insights to management. Stakeholder Relationship Management: Build and maintain strong relationships with key stakeholders and customers to foster profitable business partnerships. Performance Analysis & Optimization: Monitor product performance metrics and quality, identify areas for improvement, and ensure customer satisfaction and sales revenue growth. Skills & Competencies: Proven Experience: Significant experience as a Product Manager or in a similar role within the crushing, screening, and washing equipment manufacturing industry. Technical Expertise: Strong technical knowledge of crushing, screening, and washing equipment, including design, functionality, and applications. Analytical Skills: Strong analytical and project management skills with a proven ability to analyze market trends, customer needs, and competitive landscapes. Travel Willingness: Willingness to travel for customer visits, market studies, trade shows, and industry events. Leadership & Collaboration: Excellent collaboration and communication skills to work cross-functionally with various teams. Impactful Role: Opportunity to lead product management initiatives for a key business segment. Career Growth: Be part of a growing team with significant impact on business and product strategy. Competitive Compensation: Attractive salary and benefits with opportunities for professional development. This position offers a great opportunity for someone with the right technical background and leadership experience to make a significant impact on our product portfolio and market strategy. Qualification : B.E Mechanical, Mining Engineering

Job Title: Product Marketer B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is a fast-growing tech company delivering cutting-edge enterprise software and scalable SaaS solutions to over 2,500 businesses worldwide. With award-winning products like BizTalk360, Turbo360, and Document360, we are revolutionizing the way companies build, manage, and scale their digital operations. With a $30M revenue target in sight and a commitment to innovation, we re expanding our team with talented individuals who are ready to make an impact. "UK Headquarters. Indian Innovation. Global Impact." Role: Product Marketer Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Enterprise Software As a Product Marketer at Kovai.co, you will be the voice of our products in the market. You ll work closely with product, sales, and marketing teams to craft compelling product messaging, drive demand, and support successful go-to-market strategies. Key Responsibilities Product Messaging & Positioning: Develop and refine messaging that differentiates Kovai.co s products in the competitive SaaS market. Sales Enablement: Equip sales and marketing teams with the tools and collateral they need to communicate product value effectively. Market & Competitive Research: Analyze industry trends, customer segments, and competitors to inform product positioning and marketing strategies. Demand Generation: Design and execute data-driven campaigns to drive awareness, traffic, and lead generation across digital channels. Content Creation: Create engaging and persuasive product-focused content including case studies, whitepapers, blogs, and presentations. Thought Leadership: Represent Kovai.co in the market as a product evangelist through webinars, social media, and public speaking opportunities. Go-to-Market Planning: Collaborate with product teams to plan and execute successful product launches and feature rollouts. Ideal Candidate Profile 3+ years in B2B product marketing, preferably in a SaaS or enterprise software environment. Proven experience with go-to-market (GTM) strategies, customer segmentation, and competitive analysis. Strong storytelling and content development skills with a portfolio of product marketing assets. Experience managing integrated marketing campaigns across webinars, trade shows, social media, and digital platforms. Excellent written and verbal communication skills in English. A data-driven mindset with the ability to derive actionable insights from metrics. Collaborative team player comfortable working across product, sales, and leadership teams. Work with a passionate, mission-driven team transforming global B2B markets Collaborate with international teams on impactful SaaS products Competitive compensation, growth opportunities, and a vibrant work culture Opportunity to lead in a high-growth, profitable tech company Equal Opportunity Employer Kovai.co is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone can thrive. If you're excited to take your product marketing career to the next level, apply now and become part of a team that's redefining technology and innovation.

We are currently seeking a highly motivated and experienced Area Business Manager to join our retail team. As an Area Business Manager, you will be responsible for overseeing and managing the retail operations within your designated area. This is a key leadership role where you will be responsible for driving sales, achieving targets, and ensuring the overall success of our retail stores. Responsibilities: - Develop and implement strategic plans to drive sales growth and achieve business objectives within the retail sector - Manage and oversee the performance of multiple retail stores within the designated area - Monitor and analyze sales data, market trends, and competitor activities to identify opportunities for improvement and growth - Provide guidance and support to store managers in achieving sales targets and delivering exceptional customer service - Conduct regular store visits to ensure compliance with company policies, procedures, and visual merchandising standards - Collaborate with cross-functional teams to develop and execute marketing and promotional campaigns to drive footfall and increase brand awareness - Recruit, train, and develop retail staff to ensure a high level of product knowledge and customer service skills - Monitor inventory levels and ensure adequate stock availability to meet customer demands - Build and maintain strong relationships with key stakeholders, including suppliers, landlords, and local community organizations Requirements: - Bachelor's degree in Business Administration, Retail Management, or a related field - Proven experience as an Area Business Manager or similar role within the retail industry - Strong leadership skills with the ability to motivate and inspire a team - Excellent analytical and problem-solving abilities - Exceptional communication and interpersonal skills - Ability to work in a fast-paced and dynamic environment - Proficient in Microsoft Office Suite and retail management software - Willingness to travel within the designated area as required Qualification : Bachelor's degree in Business Administration, Retail Management, or a related field

Job Title: Product Manager SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is revolutionizing enterprise software with powerful SaaS products like: BizTalk360 Comprehensive monitoring and analytics for BizTalk Server Turbo360 End-to-end observability platform for Azure services Document360 AI-powered knowledge base software With UK headquarters and innovation rooted in India, we re on a rapid growth path targeting $30 million in annual revenue and we re just getting started. Your Role: Product Manager Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: Enterprise Software, B2B SaaS As a Product Manager at Kovai.co, you will own the complete product lifecycle from ideation through launch and optimization, delivering solutions that delight users and drive business growth. Key Responsibilities Drive end-to-end product lifecycle management for our SaaS products. Define product strategy, roadmap, and feature prioritization aligned with business goals. Create clear use cases, user stories, and detailed requirements to guide development. Collaborate closely with design, engineering, and marketing teams to ensure timely, high-quality releases. Analyze product usage data and customer feedback to continuously improve usability and user experience. Lead cross-functional initiatives to launch new features and enhancements successfully. Who You Are 2 4 years experience in product management or software implementation. Strong software engineering background combined with hands-on product management experience. Proven track record managing products through full life cycles in SaaS environments. Proficient in data analysis and modeling with tools like Excel and Google Analytics. Skilled problem-solver with great attention to detail and execution focus. Excellent written and verbal communication skills with an ability to articulate business challenges and solutions. Experience working in Agile/Scrum development teams is preferred. Be part of a fast-growing SaaS company with global reach and ambitious goals. Work alongside passionate teams focused on innovation, customer success, and impact. Opportunity for professional growth and learning in a vibrant culture. Equal Opportunity Employer Kovai.co is committed to fostering diversity and inclusion in the workplace. We welcome candidates from all backgrounds and provide equal opportunities to build rewarding careers. If you re driven to lead impactful products that power businesses worldwide, apply now to join Kovai.co where passion meets purpose.

Business Development Executive (BDE) Location: Coimbatore, Tamil Nadu Experience: 0 2 Years Qualification: BBA, MBA, or any degree specialization (2022 2024 Passed Outs Freshers & Experienced Welcome) Employment Type: Full-Time Kickstart Your Sales Career in Coimbatore Join as a Business Development Executive We are looking for a dynamic and driven Business Development Executive (BDE) to join our team in Coimbatore. This is an exciting opportunity for recent graduates or early-career professionals with a passion for IT product sales, lead generation, and client relationship management to grow in a fast-paced tech environment. Key Responsibilities: Develop and execute targeted outreach campaigns via phone, email, and social media. Qualify leads from inbound and outbound marketing campaigns. Engage with prospects to understand their business needs and recommend suitable IT products and services. Present demos and solutions clearly and effectively to clients. Use CRM software to manage leads, sales activities, and client communications. Maintain up-to-date knowledge of company offerings, pricing models, and payment plans. Conduct competitor and market analysis to identify new opportunities. Meet or exceed monthly sales goals and contribute to business growth. Build strong client relationships for repeat business and long-term engagement. Candidate Requirements: Bachelor s or Master s degree in BBA, MBA, or any relevant field. 0 2 years of experience in IT sales, software marketing, or B2B lead generation. Familiarity with CRM systems and sales tracking tools. Excellent communication, negotiation, and interpersonal skills. Strong organizational and time-management abilities. Basic understanding of the IT/software industry is a plus. Willingness to work in a target-driven environment and achieve measurable results. Benefits: Competitive salary with incentive structure. Career advancement and learning opportunities. Supportive and collaborative team culture. Exposure to modern IT solutions and digital sales strategies. Opportunity to grow within a leading tech-driven company based in Coimbatore. Apply Now Join us as a Business Development Executive in Coimbatore and take your first step toward a successful career in IT sales and business growth. Qualification : Bachelors or Masters degree in BBA, MBA, or any relevant field.

Senior Sales Specialist Location: Coimbatore, Tamil Nadu Experience: 6+ Years (Must) Work Mode: Work From Office (WFO) Job Summary We are hiring experienced Enterprise Senior Sales Specialists in Coimbatore to focus on appointment setting and lead generation for the USA market. The ideal candidate will be responsible for proactive outreach, qualifying leads, and booking meetings with key decision-makers such as CXOs and founders. You will work closely with the US-based sales team to ensure a consistent pipeline of high-quality, qualified meetings. Key Responsibilities Outbound Prospecting & Lead Generation: Identify and engage potential clients through cold calls, emails, LinkedIn outreach, and other channels. Appointment Setting: Schedule meetings with CXOs, Founders, and decision-makers in funded startups, SMBs, and enterprises. Multi-Channel Outreach: Use tools like LinkedIn Sales Navigator, HubSpot, Apollo.io, and Seamless.ai for efficient prospecting. CRM Management: Track and manage leads, follow-ups, and appointment bookings using HubSpot or similar CRM platforms. Follow-Up & Relationship Building: Nurture prospects to improve conversion rates and strengthen client relationships. Collaboration: Work closely with USA sales and presales teams to align efforts with sales goals and target accounts. Performance Tracking: Maintain accurate outreach activity records and report on appointments scheduled. 6+ years of experience in B2B outbound sales, lead generation, or appointment setting. Proven success in booking qualified meetings within the USA market. Excellent verbal and written communication skills in English. Experience selling AI, Data, Cloud, or IT services is a plus. Hands-on proficiency with sales outreach tools such as LinkedIn Sales Navigator, HubSpot, Apollo.io, and Seamless.ai. Strong objection handling, lead qualification, and relationship-building skills. Self-motivated, target-driven, and able to work effectively in a fast-paced environment. Opportunity to work on high-impact sales campaigns targeting the USA market. Collaborative work environment with growth and learning opportunities. Use cutting-edge sales technology tools. Be part of a motivated, high-performing sales team. Apply Now If you have a passion for B2B sales and a proven track record in lead generation and appointment setting for the USA market, apply now to join us as a Senior Sales Specialist in Coimbatore!

Job Title: Digital Marketing Specialist Qualification: Any degree Experience: Minimum 3 years Work Location: Coimbatore Job Responsibilities: Conduct research on products, services, and current strategies to uncover new digital opportunities. Develop comprehensive digital marketing strategies and set key performance indicators (KPIs) to achieve business goals. Perform market analysis to understand customer behavior and design effective buyer personas. Analyze web traffic metrics and propose strategies to enhance the online presence. Create, manage, and optimize SEO/SEM, Facebook, Instagram, Display, and Email marketing campaigns to meet business objectives. Implement and monitor performance tracking methods to evaluate campaign effectiveness. Set up and manage conversion tracking using tools like Google Tag Manager, Facebook Pixel, Google Analytics, Hotjar, and others. Build and maintain strong client relationships through regular performance reporting and meetings. Optimize campaign strategies and advertising budgets across various digital channels to meet business goals. Required Skills: Proven experience (minimum 4 years) as a Digital Marketing Strategist or in a similar role. Demonstrable expertise in SEO/SEM, Facebook, Display, and CRM software. Experience in implementing and optimizing Google Ads, Facebook, Instagram, and Native Ads campaigns. Solid understanding of performance analytics tools such as Google Analytics, Hotjar, etc. Hands-on experience with online marketing tools and best practices. Excellent verbal and written communication skills. Strong analytical mindset and project management capabilities. Experience in client communication, with the ability to manage status meetings effectively. Qualification : Any degree

Role Overview: We are seeking a highly motivated and energetic individual to join our sales and market research team. This role involves gathering and analyzing competitor data, identifying market trends, and providing valuable insights to support our sales efforts. The ideal candidate will be passionate about market research, have a strong sales orientation, and be eager to grow in a dynamic environment. Key Responsibilities: Competitor and Market Analysis: Collect and consolidate data on competitors and the marketplace, translating it into actionable items, reports, and presentations. Provide competitive analysis on various companies market offerings, pricing, sales models, and operations. Customer Research: Understand business objectives and design surveys to gather prospective customers' preferences and needs. Conduct SWOT analysis to assess market opportunities and threats. Data Compilation and Analysis: Use both modern and traditional methods to compile and analyze data. Ensure accuracy and reliability of collected data. Interpret data and make actionable recommendations based on insights. Reporting and Documentation: Compile research findings and store them in databases for future reference. Create detailed reports and presentations to share with key stakeholders. Market Trends and Best Practices: Stay informed on market trends and competitor research. Implement best practices for market research to support strategic decision-making. Program Evaluation: Evaluate program methodology and key data to ensure releases are accurate and aligned with business objectives. Eligibility / Job Requirements: Educational Qualifications: B.Tech / B.E. / Diploma in Mechanical, Mechatronics, Electrical Engineering or any graduate with relevant experience in market research or sales. Experience: Minimum of 1 year of sales experience (preferably in software selling or the mechanical industry, with knowledge of CAD software). Skills & Attributes: Strong English proficiency for effective communication and reporting. Highly self-motivated with an initiative-taking attitude. Passionate about customer engagement and sales, with strong persuasive abilities. Energetic, after-sales oriented, and goal-driven. Ability to plan and manage sales schedules effectively to meet targets. Additional Requirements: Must own a two-wheeler. Knowledge of additional local languages is a plus. Enthusiastic, young, and eager to pursue sales as a long-term career. This role offers an exciting opportunity to contribute to a growing company while developing skills in market research and sales. If you're passionate about data-driven decision-making and have a keen interest in the mechanical industry, we encourage you to apply. Qualification : B.Tech / B.E. / Diploma in Mechanical, Mechatronics, Electrical Engineering or any graduate with relevant experience in market research or sales.