Marketer Jobs in Coimbatore

Job Title: Product Marketer B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is a fast-growing tech company delivering cutting-edge enterprise software and scalable SaaS solutions to over 2,500 businesses worldwide. With award-winning products like BizTalk360, Turbo360, and Document360, we are revolutionizing the way companies build, manage, and scale their digital operations. With a $30M revenue target in sight and a commitment to innovation, we re expanding our team with talented individuals who are ready to make an impact. "UK Headquarters. Indian Innovation. Global Impact." Role: Product Marketer Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Enterprise Software As a Product Marketer at Kovai.co, you will be the voice of our products in the market. You ll work closely with product, sales, and marketing teams to craft compelling product messaging, drive demand, and support successful go-to-market strategies. Key Responsibilities Product Messaging & Positioning: Develop and refine messaging that differentiates Kovai.co s products in the competitive SaaS market. Sales Enablement: Equip sales and marketing teams with the tools and collateral they need to communicate product value effectively. Market & Competitive Research: Analyze industry trends, customer segments, and competitors to inform product positioning and marketing strategies. Demand Generation: Design and execute data-driven campaigns to drive awareness, traffic, and lead generation across digital channels. Content Creation: Create engaging and persuasive product-focused content including case studies, whitepapers, blogs, and presentations. Thought Leadership: Represent Kovai.co in the market as a product evangelist through webinars, social media, and public speaking opportunities. Go-to-Market Planning: Collaborate with product teams to plan and execute successful product launches and feature rollouts. Ideal Candidate Profile 3+ years in B2B product marketing, preferably in a SaaS or enterprise software environment. Proven experience with go-to-market (GTM) strategies, customer segmentation, and competitive analysis. Strong storytelling and content development skills with a portfolio of product marketing assets. Experience managing integrated marketing campaigns across webinars, trade shows, social media, and digital platforms. Excellent written and verbal communication skills in English. A data-driven mindset with the ability to derive actionable insights from metrics. Collaborative team player comfortable working across product, sales, and leadership teams. Work with a passionate, mission-driven team transforming global B2B markets Collaborate with international teams on impactful SaaS products Competitive compensation, growth opportunities, and a vibrant work culture Opportunity to lead in a high-growth, profitable tech company Equal Opportunity Employer Kovai.co is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone can thrive. If you're excited to take your product marketing career to the next level, apply now and become part of a team that's redefining technology and innovation.

Job Title: SEO Analyst Location: Coimbatore Job Type: Full-Time Category: Digital Marketing / SEO About the Role We are seeking a results-driven SEO Analyst to join our digital marketing team. In this role, you will be responsible for developing and executing SEO strategies that drive organic traffic, improve search engine rankings, and maximize ROI. You will work closely with content creators, marketers, and developers to ensure all digital content is optimized for search visibility and performance. Key Responsibilities Develop and implement effective SEO strategies to improve organic search rankings and visibility. Conduct keyword research and competitor analysis to identify growth opportunities. Optimize website content, meta tags, headings, URLs, and images for search engine visibility. Create and manage link-building strategies to enhance domain authority. Work with editorial and marketing teams to integrate SEO best practices into content creation. Perform regular SEO audits to identify issues and recommend technical improvements. Monitor, track, and report on SEO performance metrics, including traffic, rankings, and conversions. Manage SEO budgets, estimate monthly costs, and ensure campaigns stay on target. Write high-quality, SEO-friendly content such as blog posts, landing pages, and metadata. Submit and manage sitemaps, robots.txt files, and verify websites on Google Search Console and Analytics. Optimize for local SEO, including Google Business Profile setup and verification. Required Skills & Experience Proven experience in on-page and technical SEO. Strong understanding of search engine algorithms and ranking factors. Experience with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs). Proficiency in keyword research and competitive analysis. Ability to perform SEO audits and implement recommendations. Familiarity with HTML/CSS and basic web technologies is a plus. Excellent written and verbal communication skills. Ability to work independently and collaboratively in a fast-paced environment. Technical Expertise Required On-page SEO: Meta Title & Description Optimization Heading Tag Optimization URL Structure Optimization Image Alt Tags Internal & External Linking Off-page SEO: Link Building Strategies Local Business Listing Technical SEO: Robots.txt & Sitemap Generation and Submission Search Console & Analytics Setup Page Indexing & Crawlability Website Speed and Mobile Optimization Join our team and help shape the future of our digital presence!