Marketing Analytics Jobs in Pune

Digital Marketing Specialist Experience: 1 4 Years Education: BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA Location: Pune About the Role We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in executing digital marketing strategies within the IT or technology domain and a strong ability to generate inbound leads, build brand presence, and drive measurable business outcomes. Required Skills Digital Marketing SEO (On-page & Off-page) Social Media Management Email Marketing Campaigns Website Content Management Good to Have Canva Content Marketing PowerPoint Presentations Key Responsibilities Manage company social media handles and create posts as per the defined social media calendar. Plan, execute, monitor, and optimize paid ad campaigns across multiple digital channels. Generate inbound leads through digital campaigns, landing pages, and content initiatives. Manage website SEO to improve rankings, traffic, and overall visibility. Write and publish blogs, social media content, case studies, and articles. Ensure the website is consistently updated with the latest content. Create and execute email marketing campaigns to nurture and engage warm leads. Design sales, company, and marketing presentations using Canva and PowerPoint. Create high-converting landing pages for inbound lead generation. Preferred Skills & Competencies Strong expertise in Canva for creating engaging social media creatives. Excellent written and verbal communication skills. Solid understanding of content marketing strategies. Hands-on experience with AI tools for content generation and curation. In-depth knowledge of SEO best practices and analytics. Strong storytelling abilities with a creative mindset. Excellent research skills with the ability to simplify technical concepts. Ability to create impactful Canva and PowerPoint presentations. Qualification : BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA

Team Lead Account Management Location: Pune Experience: 3+ years Employment Type: Full-Time About Amura Amura Marketing Technologies is a next-generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands across India. Guided by the philosophy of Marketing Engineered , we blend creativity, data, and technology to craft innovative marketing strategies that drive measurable results. Role Overview We are looking for a dynamic and experienced Team Lead Account Management to lead client strategy, execution, and servicing across multiple digital projects. This role involves managing a team of account managers, driving campaign performance, and ensuring seamless coordination between internal teams and clients. You'll be responsible for delivering marketing strategies that align with client goals and deliver measurable impact. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement comprehensive, data-driven marketing strategies tailored to client objectives. Ensure strategies are aligned with industry best practices and designed to drive measurable engagement and conversions. Lead full-funnel strategy development across awareness, consideration, and conversion stages. 2. Team & Project Management Manage, mentor, and guide a team of junior account managers. Allocate tasks effectively to ensure timely, high-quality project delivery. Collaborate cross-functionally with creative, content, media, and tech teams to execute campaigns efficiently. 3. Client Engagement & Servicing Act as the primary point of contact for clients, ensuring proactive communication, updates, and relationship management. Understand client briefs in depth and translate them into actionable strategies. Maintain high client satisfaction through consistent service quality and strategic value. 4. Campaign Management Oversee the execution of campaigns across multiple digital platforms. Monitor performance, troubleshoot issues, and optimize in real-time to maximize ROI. Report campaign results with insights and next steps for growth. 5. Digital Platforms & Tools Proficient in platforms such as: Google Ads & Google Analytics Meta (Facebook) Business Manager Demand-Side Platforms (DSPs) and programmatic advertising tools Ability to leverage analytics tools to inform campaign performance and optimization. Must-Have Skills Strong command of full-funnel marketing strategies and their implementation. Proven expertise in performance marketing, including ROI optimization and attribution modeling. Ability to conceptualize and execute impactful marketing campaigns. Experience translating strategy into operational execution with a focus on timelines and outcomes. Strong communication and leadership skills with the ability to liaise between clients and cross-functional teams. Desired Qualifications & Experience Minimum 3 years of experience in digital marketing and account management, preferably in an agency setting. Prior experience in client strategy, servicing, and project management. Hands-on experience managing a team of 6 or more people. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong analytical mindset with the ability to turn data insights into actionable strategies. Excellent interpersonal and decision-making skills with a high degree of ownership. Who You Are You thrive in a fast-paced, high-growth environment. You re a strategic thinker with attention to detail and a drive for results. You take ownership, stay proactive, and are relentless in project execution. You re a natural leader, a strong communicator, and a team player. You enjoy solving problems, learning new tools, and contributing to a dynamic work culture. Apply now and join Amura in shaping the future of marketing.

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

Senior Business Support Specialist Location: Pune Department: Customer Operations Technical Support Job Type: Full-Time About Entrata Founded in 2003 by a group of innovative college students, Entrata has grown into a global leader in property management software. Our award-winning platform supports property owners, managers, and residents through a comprehensive suite of tools, including rent payments, leasing, maintenance, marketing, insurance, and communication solutions. With over 2,200 team members across the U.S., India, Israel, and the Netherlands, Entrata combines the energy of a startup with the reliability of an established enterprise. Our culture thrives on innovation, transparency, and bold thinking. We are committed to creating a better living experience for everyone, everywhere. Role Overview We are seeking a Senior Business Support Specialist to serve as a semi-technical expert for a specific product suite within our platform. This role involves in-depth technical analysis, advanced ticket resolution, proactive incident management, and strategic collaboration with product and engineering teams. You will act as an escalation point for complex issues, drive operational improvements, mentor other team members, and ensure high-quality support delivery. This position requires technical acumen, problem-solving skills, and a drive for continuous improvement. Key Responsibilities Serve as the subject matter expert and primary escalation point for complex technical issues within a product suite. Analyze incident trends and perform root cause analysis (RCA) to recommend product and process improvements. Create and maintain knowledge documentation including step-by-step resolutions, screen captures, and video tutorials. Collaborate closely with product and engineering teams to address systemic issues and influence future enhancements. Lead resolution efforts for high-impact or major incidents and coordinate cross-functional responses. Mentor and guide support team members, providing training on incident patterns and RCA best practices. Act as a strategic partner for product suite leaders, offering proactive technical guidance and insights. Uphold high support standards and take ownership of delivering excellent results. Demonstrate strong commitment to the Entrata brand through high-impact, solution-focused interactions. Required Qualifications 3+ years of hands-on experience in technical/functional support, implementation, or production support roles. Proven experience performing incident analysis and identifying opportunities for proactive improvement. Strong technical and business application understanding with a fast learning curve for new technologies. Ability to work effectively in a dynamic, matrixed environment. Exceptional communication skills with a collaborative, team-first approach. Experience in creating training resources such as video tutorials and documentation. High accountability and a goalkeeper mindset in maintaining quality and reliability. Preferred Qualifications Bachelor s degree in Information Systems, Computer Science, or related field. Excellent analytical and troubleshooting skills with a customer-first mindset. Demonstrated experience implementing proactive support interventions and scalable processes. Growth-oriented mindset with a track record of supporting high-growth organizations. Strong presentation skills to communicate insights and patterns to stakeholders. Experience working closely with product, engineering, training, and customer success teams. Nice to Have Experience supporting live services or business applications using PHP and MS SQL Server. Familiarity with enterprise-level customer support environments. Ability to use data trends to improve customer experience and product reliability. Work with a globally recognized leader in proptech Be part of a collaborative, high-impact team Opportunities for career growth and learning Dynamic work environment with a focus on innovation and excellence Qualification : Bachelors degree in Information Systems, Computer Science, or related field

Reporting Analyst Location: Pune Department: Research and Development Software Development Employment Type: Full-Time About Entrata Founded in 2003 by visionary college students transforming online rent payments, Entrata has grown into a global leader serving property owners, managers, and residents. Our award-winning software suite covers rent payments, insurance, leasing, maintenance, marketing, and communications reshaping property management worldwide. With over 2,200 team members globally across offices in Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with enterprise stability. We value transparent communication, diversity of thought, boldness, resilience, and collective excellence to create better living experiences. Role Overview Entrata is seeking a highly analytical and detail-oriented Reporting & Metrics Analyst to join our R&D team. In this role, you will design and maintain the reporting infrastructure that drives operational transparency and accountability across the product development lifecycle. You will collaborate closely with Product, Engineering, and Product Marketing teams to provide real-time insights into requirement tracking, release readiness, internal tool adoption, and go-to-market asset status. The ideal candidate has deep expertise in Domo, strong SQL skills, and familiarity with Jira schema and Agile workflows. Your passion for building intuitive dashboards, surfacing actionable metrics, and automating reporting will enable scalable, data-driven decisions. Key Responsibilities Design, develop, and maintain dashboards in Domo that track SDLC progress, release health, and adoption metrics. Ensure Jira data integrity by maintaining consistent tagging, statuses, and structures for epics and user stories. Write custom SQL queries to create calculated metrics, join datasets, and implement audit flags. Monitor data freshness and proactively alert teams to any inconsistencies or missing inputs. Track and report on product requirements planning and execution, including ownership and release eligibility. Provide visibility into internal communications deliverables, such as product updates, launch decks, and customer enablement content. Analyze usage and adoption metrics for internal tools (e.g., support agents, documentation platforms). Collaborate with Product Marketing to define standardized reports for quarterly planning, user conferences, and release briefings. Automate reporting workflows to minimize manual effort and maximize accuracy. Deliver regular reporting packages to R&D and cross-functional leadership teams. Minimum Qualifications 2+ years of experience in analytics or reporting within software, product, or data operations environments. Strong hands-on experience creating dashboards in Domo. Proficient in SQL for querying and manipulating complex datasets. Familiarity with Jira data structures, issue hierarchies, and Agile methodologies. Detail-oriented with a strong commitment to data quality and reporting accuracy. Excellent communication skills, with the ability to clearly document insights and enable stakeholders. Ability to manage multiple stakeholders and priorities in a fast-paced setting. Preferred Qualifications Experience reporting on product development, SDLC, or Agile delivery metrics. Background supporting go-to-market deliverables or product marketing functions. Familiarity with support analytics or customer experience platforms (e.g., Zendesk, internal AI tools). Comfortable collaborating with distributed teams and using remote collaboration tools.

E-Commerce Marketing Executive Location: Pune, Maharashtra Function: Marketing Experience: 2 3 Years Education: Graduate or Postgraduate in Marketing Management / Communication Job Summary: We are seeking an enthusiastic and results-driven E-Commerce Marketing Executive to support our B2B e-commerce platform. The role involves executing marketing strategies to generate leads, engage and retain subscribers, and enhance the platform s visibility and impact. You ll work closely with cross-functional teams to drive customer acquisition, enable online sales, and improve user engagement through targeted campaigns, events, and content marketing. Key Purpose of the Role: To implement and manage marketing initiatives that drive new lead generation, nurture existing users, and increase engagement and retention on the BiofuelCircle B2B e-commerce platform. Key Responsibilities: Campaign Management Create awareness through blogs, articles, and participation in industry events and conferences Run targeted digital campaigns (industry-wise and region-wise) to acquire new customers Nurture leads via email sequences, newsletters, webinars, and video content Develop compelling case studies, customer testimonials, and value demonstration assets Online Sales Enablement Communicate platform value propositions through marketing collaterals and training tools Facilitate and promote educational webinars Deploy digital content to guide customers through the sales funnel from awareness to conversion Work with Sales, Inside Sales, and Customer Success teams to deliver integrated campaigns Subscriber Engagement & Retention Launch subscriber engagement initiatives, promotions, and product-specific campaigns Reactivate inactive users through targeted marketing touchpoints Customer Events & Trade Shows Expand regional presence by participating in local exhibitions, industry events, and roadshows Customer Insights & Feedback Conduct customer feedback surveys and interviews to extract actionable insights Use customer data to improve marketing content and engagement strategies Ideal Candidate Profile: Educational Background: Graduate/Postgraduate in Marketing, Communication, or a related field Professional Experience: Experience in B2B SaaS, e-commerce, or industrial marketing Proven track record in online lead generation, email marketing, webinars, and content marketing Technical Competency: Proficiency in MS Office Experience with email and WhatsApp marketing tools Knowledge of Canva or other graphic design platforms Strong content writing skills are a plus Presentation & Communication Skills: Excellent written and verbal communication Ability to clearly communicate marketing messages to both internal and external audiences Soft Skills: Confident, analytical, and assertive Strong team player with a collaborative approach Opportunity: Join a fast-growing company in India s bio-energy sector and work alongside a passionate and high-performing team. This role offers meaningful exposure to digital marketing in a high-impact, sustainability-driven business environment. Supervision & Collaboration: Reports to: E-Commerce Marketing Lead Collaborates with: Sales, Inside Sales, Customer Success, and Product teams Qualification : Graduate or Postgraduate in Marketing Management / Communication

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Senior Partner Marketing Manager Company: Druva Location: Pune, Maharashtra, India About Druva: Druva is the autonomous data security company that puts data protection on autopilot with a 100% SaaS, fully managed platform designed to secure and recover data from all threats. The Druva Data Security Cloud guarantees data availability, confidentiality, and fidelity, delivering autonomous protection, rapid incident response, and assured data recovery. Trusted by over 6,000 customers including 65 of the Fortune 500 Druva leads in defending business data in today s connected world. With a $10 million Data Resiliency Guarantee, Druva ensures customer data is protected against every cyber threat. Role Overview: We are looking for a Senior Partner Marketing Manager to lead and energize participation in Druva s global Partner+ program. This role focuses on partner activation, engagement, and enablement to maximize channel sales revenue worldwide. You will collaborate with internal teams and external partners to strengthen Druva s channel ecosystem. Reporting to the Director of Partner Marketing, you will be a vital member of the Global Partner and Field Marketing team. Key Responsibilities: Partner Program Strategy & Management: Develop and drive clear communications to align partners with Druva s business goals and define clear success paths. Manage the Partner+ program structure, including partnership tiers, benefits, incentives, and rewards. Monitor partner compliance, track performance metrics, and oversee certification completions and other program requirements. Maintain strong two-way communications with Druva s global channel leadership. Design and deliver partner enablement programs that boost activation, deal closures, engagement, knowledge, and sales effectiveness. Oversee external engagement platforms such as PRM, LMS, ON24, gifting/loyalty, and data analytics tools. Collaborate with internal teams to optimize partner program effectiveness and platform utilization. Partner Portal Management: Own the end-to-end management and continuous enhancement of the Partner Portal. Work closely with internal stakeholders to create, update, and distribute relevant content including enablement tools, playbooks, integrations, and sales resources. Analyze portal analytics and partner engagement metrics to identify opportunities for improvement. Coordinate with IT, operations, and third-party vendors to enhance portal functionality and user experience. Required Qualifications & Experience: 5+ years of experience in channel enablement, partner management, or related fields. Proven experience managing partner portals and enablement technologies. Strong knowledge of channel sales models, partner ecosystems, and B2B sales cycles. Excellent project management and communication skills. Ability to analyze data and translate insights into actionable partner program improvements. Proficiency with CRM, PRM, and LMS platforms (e.g., Salesforce, Impartner, Seismic). Demonstrated success collaborating cross-functionally with sales, marketing, product, and IT teams. Preferred Skills: Experience in SaaS, technology, or IT-related industries. Familiarity with partner incentive models, including rebates, deal registration, and MDF programs. Expertise in partner community building and engagement strategies. If you thrive in a dynamic environment and enjoy driving partner success through strategic marketing and enablement, this role offers a unique opportunity to make a global impact at Druva.

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

Job Title: Senior Marketing Manager Location: Pune, India Employment Type: Full-Time About the Role We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence. Key Responsibilities Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals. Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience. Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts. Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly. Market Expansion: Identify opportunities to reach new market segments and help expand market share. Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches. Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement. Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team. Required Skills and Qualifications Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment. Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels. Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords. CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting. Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals. Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions. Education: A BBA or MBA in Marketing or a relevant field. Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up. Collaborative and innovative environment with the chance to make a significant impact. Competitive salary and benefits package. If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Position Summary This role will be responsible for in-patient journey analysis and working with patient-level data to develop a robust solution for the client's teams. An expert in Patient Analytics who can guide and lead the team supporting pharma clients. Job Responsibilities Understanding & working experience towards patient analytics like patient journey, persistency, adherence, patient identification etc. Experience using various patient level data like APLD, EHR, patient registries etc. Can work across a variety of projects from advanced analytics, ad-hoc analysis and reporting. Strong in logical reasoning, structuring of analysis, asking the right questions and logical approach to analyse data, problems, and situations. Proficient in Microsoft Office suite. Teamwork and collaboration and can mentor junior associates. Articulate in communication written or verbal and able to convey ideas and information clearly to client or client facing teams. Willingness to learn and innovate. Experience in pharmaceutical sales and marketing analytics would be preferred. Contribute towards Axtria tools and capabilities as per the business requirements. Build organization capabilities by participating in Hackathon, solution design, and process automation. Effectively communicate with onshore/ client (as per business needs). Education Bachelor of Engineering in Others Bachelor Equivalent - Engineering Work Experience Overall 4-6 years of rich experience in the Pharmaceutical / Life Sciences Domain. We are looking for experts in the space of commercial pharmaceutical analytics- HCP analytics, payer analytics, and patient analytics. Relevant experience in Statistical/ modeling knowledge, ability to transform data to insights, good data visualization/ reporting skills. Exhibit expertise on pharma real-world data like APLD, EMR, Prescription data, formulary data etc. Worked on advanced analytics in the pharma domain throughout the patient journey like the line of therapy, switch analysis, source of business, segmentation, persistence & compliance, etc using various data sources. Strong communication, project management, and storyboarding skills. Technical knowledge- R/ Python/ SQL. Knowledge of self-service analytics platforms such as DataiKU/ KNIME/ Alteryx will be an added advantage. MS Excel knowledge is mandatory. Experience in Pharma commercial analytics experience will be preferred. Behavioural Competencies Teamwork & Leadership Motivation to Learn and Grow Ownership Cultural Fit Project Management Communication Technical Competencies Python SQL EXCEL Machine Learning Pharma Commercial Know How Patient Data Analytics Know How Others

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Join Entrata: Lead the Charge in Transforming Property Management Software Position: Product Owner Location: Pune, India About Entrata Since 2003, Entrata has been at the forefront of revolutionizing property management. What began as a group of visionary college students changing the way rent is paid online has grown into a global leader in the industry. Our award-winning software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, and we continue to reshape the landscape of property management worldwide. With over 2200+ team members across the globe, from Utah to Texas to India, Entrata blends the energy of a startup with the stability of an established leader. Our values of innovation, transparency, and teamwork drive everything we do. If you re looking for an opportunity to make a tangible impact in an exciting industry, Entrata is the place for you. Position Overview: Product Owner Entrata is seeking a Product Owner to drive the development and delivery of innovative product features that will enhance the customer experience, streamline logistics processes, and optimize delivery operations. As a core member of our product team, you ll work closely with cross-functional teams, including UX designers, software architects, and developers, to deliver top-notch software solutions. If you re passionate about making a difference and have a background in product ownership or business analysis in a software environment, this role is for you. What You ll Do: Shape the Product Roadmap: You will develop and execute the product roadmap for delivery-related features, ensuring alignment with business objectives and customer needs. Manage Backlogs & Prioritize: Define and prioritize product requirements, user stories, and acceptance criteria. Organize and maintain the product and team backlogs to keep the development teams on track. Collaborate Across Teams: Work with stakeholders across development, customer success, and UX teams to ensure smooth communication and timely product delivery. Translate User Needs into Features: Connect with different user personas, understand their tasks, and work closely with the UX teams to capture their requirements. Drive Product Evolution: Study competing products and features, identify industry trends, and inform product development based on your findings. Oversee Product Lifecycle: Manage the development, testing, and release of product features, ensuring that quality is maintained and deadlines are met. Continuous Improvement: Analyze product performance metrics and gather customer feedback to continuously iterate on and improve product features. Act as the Subject Matter Expert: Provide expert guidance on delivery operations to internal teams and clients, supporting them with insights and best practices. Stay Ahead of the Curve: Stay updated on industry best practices and technological advancements in delivery management to ensure Entrata s products remain cutting-edge. What You Bring: Education & Experience: A Bachelor s degree in Computer Science, Engineering, or a related field. You bring 3+ years of experience in product management or a related role, preferably in the software industry. Agile Expertise: You are familiar with agile development methodologies and tools (such as Jira), and you can apply them to optimize delivery processes. Clear Communication: You excel in written and verbal communication, with the ability to translate complex requirements into actionable plans and articulate them clearly to stakeholders. Analytical & Problem-Solving Skills: You have a strong ability to analyze data and solve problems, ensuring that product features meet the highest standards of quality. Collaboration Skills: Your ability to work with cross-functional teams is unmatched. You understand how to leverage the collective expertise to deliver exceptional results. Nice to Have: SaaS Experience: Experience working in the SaaS industry or with property management software is a plus. Certifications: You hold relevant certifications like CBAP, SAFe for PO, or Design Thinking for Product Management. SQL Knowledge: Familiarity with optimizing SQL queries and understanding database triggers is an advantage. Data Tools Proficiency: Experience with product analytics and data visualization tools like Amplitude, Tableau, or Power BI. Property Management Insight: Any experience or understanding of the property management industry will help you hit the ground running. Career Growth: Entrata fosters a Be valued, Create value culture, empowering you to grow both personally and professionally. Health & Wellness: Choose from world-class medical, dental, vision insurance, plus life assistance programs to keep you and your family covered. Work-Life Balance: Enjoy generous time off to recharge and prioritize your well-being. Financial Stability: Take advantage of RSUs, ESPP, retirement plans, and more to secure your future. Collaborative Culture: We believe in the power of teamwork and diversity. At Entrata, we encourage innovative thinking, personal development, and mutual respect. Entrata isn t just a place to work it s a place to grow, to innovate, and to help shape the future of property management. If you're ready to join a dynamic team that s making a difference on a global scale, we d love to hear from you. Qualification : Bachelors degree in computer science, engineering, or a related field.

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

about the role The core function is developing a content strategy based on business objectives. The role encompasses overseeing content requirements and creating content deliverables across various practice and product teams in Searce. key responsibilities Online Promotion using social media Build a community around our online assets Use SEO to increase the reach of our online collateral including our website Set-up a CRM system to track prospects and growing online networks Identify potential strategic partners Enhance our online Brand YouTube Channel creation and marketing of exclusive content Devising strategies to drive online traffic to the company website Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs Strong online network with the ability to nurture an online community Should be able to independently use page-layout and image-editing programs An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc. Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs Google Adwords/Analytics certification will be an added advantage preferred qualifications MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does! 3-8 years of experience in Mass Communication, Creative disciplines & Advertising Excellent people management skills Experience in managing and grooming fresh talent The position will be based at Pune, US experience preferred Qualification : MBA (preferably from a premier School) - Having said that, please note that degrees don't matter, your passion and intelligence does!

Culture of Growth: At Ugaoo, we are GROWERS Growth-oriented, Resilient, Open-minded, Welcoming, Empathetic, and Responsible. These values are more than just buzzwords; they guide everything we do, and we provide an environment where your ideas are valued and your career can flourish. Room to Innovate: We encourage calculated risks and support ownership. If you're someone who loves to step up and challenge the status quo, you'll thrive here. Performance-Driven Success: Your hard work and dedication will be recognized, and your contributions will have a direct impact on the company s success. Kinship and Collaboration: At Ugaoo, you re part of a community. We work together, celebrate together, and support each other every step of the way. About the Opportunity: We are looking for a Customer Retention Specialist to take the lead in developing and executing strategies to increase customer lifetime value and reduce churn. This role requires someone with a deep understanding of customer behavior, who can use data to identify opportunities to improve retention. The ideal candidate is a creative, data-driven marketer who is digitally-savvy, curious, and eager to learn. You will work closely with cross-functional teams and report to the Co-founder to execute strategic initiatives aimed at improving customer engagement and retention. Responsibilities: Retention Strategy Development: Develop and execute customer retention strategies aligned with company goals. Identify opportunities to improve retention and customer lifetime value through data analysis. Data Analysis: Analyze customer data to identify trends, insights, and actionable opportunities for retention initiatives. Build customer segmentation models to target specific segments with relevant campaigns. Campaign Management: Manage retention campaigns across various channels such as email, SMS, app push notifications, etc. Implement automation campaigns at various stages of the customer lifecycle. Conduct A/B testing to optimize campaign performance and engagement. Collaboration & Reporting: Collaborate with cross-functional teams (design, product, customer service) to ensure retention goals are met. Monitor and report on retention metrics to senior management, showcasing the success of initiatives. Customer Feedback: Respond to customer feedback and inquiries regarding retention efforts to ensure satisfaction and engagement. Requirements: Bachelor s degree in Marketing, Business, or a related field. 2+ years of experience in customer retention, CRM, or a related field. Strong analytical skills with experience working with customer data. Excellent communication skills, both written and verbal. Familiarity with email marketing platforms, CRM software, and customer data platforms. Knowledge of A/B testing methodologies and campaign optimization tactics. Ability to work collaboratively across departments and with external vendors. Who We re Looking For: We re seeking individuals who are driven, accountable, and ready to embark on a journey. If you're excited to take ownership of your work, challenge yourself, and make a real impact, you ll thrive at Ugaoo. We re looking for go-getters who want to grow beyond their current role and help Ugaoo reach new heights. At Ugaoo, the sky isn t the limit it s just the beginning. Join us, and let s grow together because we believe Plants Grow People. Impact: Lead retention strategies that directly contribute to company success. Growth: A platform for continuous personal and professional growth. Collaboration: Work alongside a passionate team that supports and celebrates your success. Qualification : Bachelor's degree in marketing, business, or a related field

Job Responsibilities Generating leads, prospecting, and qualifying potential clients. Prepare and send sales quotations, proposals, and contracts to customers. Schedule meetings, appointments, and sales presentations. Serve as a primary point of contact for customer inquiries, providing timely and accurate information. Maintain customer databases and ensure all records are updated regularly. Address customer concerns and resolve issues promptly to maintain high levels of customer satisfaction. Process sales orders accurately and efficiently, ensuring all necessary documentation is complete. Coordinate with various departments, including production, logistics, and finance, to ensure timely order fulfilment. Monitor order status and provide regular updates to customers regarding delivery schedules. Maintain sales-related documentation, including contracts, purchase orders, and sales reports. Prepare and analyze sales reports, performance metrics, and forecasts for management review. Assist in the development and implementation of sales strategies to meet revenue targets. Facilitate communication between the sales team and other internal departments to ensure alignment on customer requirements and project timelines. Collaborate with marketing to coordinate promotional activities, campaigns, and events. Communicate effectively with external stakeholders, such as suppliers, distributors, and partners, to support sales initiatives. Requirements Bachelor s degree in Business Administration, Marketing, or related field. Proven experience in sales support, or administrative roles, preferably in the advertising/ marketing industry. Excellent interpersonal skills and the ability to build rapport with customers and internal teams. Exceptional organizational and time management abilities, with a keen eye for detail. Strong analytical and problem-solving skills, with the ability to make sound decisions. Self-motivated and able to work independently as well as part of a team. Flexibility to adapt to changing priorities and work in a fast-paced environment. Qualification : Bachelors degree in Business Administration, Marketing, or related field.