Marketing Analytics Jobs in Thiruvananthapuram

Position: Senior Analyst, Digital Marketing Experience: 5 9 years Location: Trivandrum About the Role We are seeking a skilled Senior Analytics Specialist with expertise in web and mobile analytics to join our digital marketing team. You will play a key role in analyzing data, driving insights, and optimizing digital marketing efforts. Key Responsibilities Lead requirement analysis, consultation, and analytics implementation for web and mobile platforms across multiple projects. Collaborate with cross-functional teams to ensure analytics align with business objectives and reporting standards. Define client objectives and develop Key Performance Indicators (KPIs) to measure success. Collect, analyze, and report on data regarding traffic, user behavior, conversion rates, site performance, and campaign effectiveness. Design and build comprehensive dashboards in Google Looker Studio by integrating data from diverse sources. Monitor performance metrics to identify trends and deliver actionable recommendations to improve business outcomes. Independently manage projects with minimal supervision ensuring timely and high-quality delivery. Plan, implement, and analyze A/B tests aimed at Conversion Rate Optimization (CRO). Assess new requirements and provide accurate project estimates. Requirements Google Analytics Certified professional with a minimum of 6 years of hands-on experience in analytics and reporting. Expertise in analytics tools including Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel. Strong analytical skills with the ability to work efficiently with large datasets. Proven project management skills with the ability to thrive in a fast-paced environment. Experience implementing tracking via Google Tag Manager, SDKs, Mobile Measurement Partners (MMPs), or Customer Data Platforms (CDPs). Demonstrated knowledge of user journey mapping, conversion tracking, and trend analysis. Preferred experience with Supermetrics, Google Ads, Google Optimize, or Hotjar. Excellent communication skills with the ability to convey complex insights clearly.

Position: Lead/Deputy Manager SEO/PPC Experience: 9 12 years Location: Thiruvananthapuram About the Role We are looking for a skilled and results-oriented digital marketing professional with strong expertise in SEO and/or PPC to lead and optimize our digital marketing initiatives. Key Responsibilities Develop and execute comprehensive SEO and PPC strategies to increase online visibility and drive targeted traffic. Conduct in-depth keyword research and leverage data-driven insights to shape content strategies aligned with user intent and conversion goals. Perform technical SEO audits to improve site architecture, crawlability, indexing, and mobile usability. Create, manage, and optimize PPC campaigns on Google Ads and social media platforms for maximum ROI. Monitor, analyze, and report SEO and PPC performance, delivering actionable insights and recommendations to stakeholders. Stay abreast of the latest trends and best practices in SEO, PPC, and social media marketing, integrating innovations to continuously improve campaign effectiveness. Required Qualifications & Skills 9+ years of total experience, including 6+ years of hands-on experience in SEO and/or PPC. Strong data analysis skills with the ability to interpret complex datasets, generate insights, and inform strategy decisions. Familiarity with data visualization tools is a plus. Solid understanding of content marketing and user experience principles, and how they complement SEO and PPC to drive engagement and ROI. Excellent verbal and written communication skills, with the ability to clearly explain SEO/PPC concepts and report performance metrics to both technical and non-technical audiences. Proven ability to manage time effectively, prioritize tasks, and meet deadlines while maintaining high-quality output.

Position: Senior/Lead Engineer Salesforce Experience: 3 7 years Location: Thiruvananthapuram About the Role We are seeking a talented and motivated Salesforce Developer to join our dynamic team. The ideal candidate will be responsible for designing, developing, and deploying custom Salesforce solutions that align with business goals. Key Responsibilities Design, develop, and deploy custom Salesforce applications using Apex, Visualforce, and Lightning Web Components (LWC). Build and maintain RESTful APIs to integrate Salesforce with external systems. Develop and maintain unit tests and test classes to ensure robust, high-quality code. Collaborate closely with cross-functional teams including Product, QA, and Business to gather requirements and deliver effective solutions. Stay current with Salesforce releases and incorporate best practices to optimize platform performance. Required Qualifications & Skills 3 6 years of hands-on experience in Salesforce development. Strong expertise in Apex, Visualforce, and Lightning Web Components. Proven experience with REST API integration and design. Solid understanding of Salesforce architecture and software development principles. Excellent problem-solving, analytical, and communication skills. Salesforce certifications such as Platform Developer I/II are highly desirable.

Position: Associate Manager, Learning & Development Experience: 9 12 years Location: Thiruvananthapuram About the Role We are seeking a dynamic and experienced Learning & Development (L&D) Manager to lead the design, delivery, and management of innovative learning programs that align with IT competency frameworks and business transformation goals. Key Responsibilities Design and implement end-to-end learning strategies aligned with organizational goals. Collaborate with technology and business leaders to assess skill gaps and deliver scalable learning interventions. Develop engaging training content tailored for diverse learning styles and audience levels. Create multimedia assets such as videos, eLearning modules, infographics, and guides using tools like Articulate, Adobe Creative Suite, Camtasia. Proofread and edit learning materials ensuring clarity, consistency, and brand alignment. Manage and optimize the Learning Management System (LMS), including course uploads, learner data, assessments, tracking, and certification workflows. Generate analytical reports on learner engagement, progress, and program effectiveness. Coordinate and facilitate classroom-based and virtual instructor-led training sessions. Develop facilitator guides, participant handbooks, and feedback mechanisms. Define learning KPIs and regularly evaluate program effectiveness and ROI. Build dashboards and reports to monitor completion rates, learner feedback, and engagement levels. Present insights and recommendations to stakeholders for continuous improvement. Manage the annual and quarterly training calendar across functions. Oversee onboarding programs, skill enhancement tracks, leadership development, and compliance training. Draft internal communications, newsletters, and campaigns to promote learning initiatives and drive participation. Partner with business and HR leadership to identify current and future capability needs. Contribute to the evolution of the L&D strategy, learning roadmap, and culture-building initiatives. Requirements Bachelor s or Master s degree in Education, Human Resources, Organizational Psychology, or related field. 9+ years of progressive experience in Learning & Development, preferably within technology-led organizations. Hands-on experience with LMS platforms (e.g., Cornerstone, Moodle, TalentLMS). Proficiency in instructional design methodologies (ADDIE, SAM) and authoring tools (Articulate, Adobe Suite, Camtasia). Excellent verbal and written communication, proofreading, and stakeholder management skills. Strong analytical and presentation skills with the ability to use data to drive decisions. Ability to manage multiple learning programs simultaneously and meet tight deadlines. Qualification : Bachelors or Masters degree in Education, Human Resources, Organizational Psychology, or related field.

Embedded Systems Lead | Robotics Engineering | Technopark Job Overview: We are looking for a passionate and experienced Embedded Systems Lead to join our robotics team at the forefront of innovation. This role provides an exciting opportunity to lead the design, development, and implementation of embedded systems for next-generation robots. As an Embedded Systems Lead, you will be instrumental in shaping the future of robotics and automation technologies. Key Responsibilities: Provide technical leadership and mentorship to a team of embedded systems engineers working on cutting-edge robotics projects. Define the technical direction for embedded systems development, ensuring alignment with overall robot functionality and project goals. Design, develop, and maintain embedded firmware using C, C++, and Assembly programming languages. Implement RTOS concepts, including FreeRTOS and Embedded Linux for real-time system performance. Collaborate closely with hardware engineers on hardware design, circuit analysis, and system interfacing. Select and integrate electronic components, sensors, and actuators for robotic systems. Utilize debugging tools (oscilloscopes, logic analyzers, multimeters) for troubleshooting and performance optimization. Develop and maintain communication protocols including UART, SPI, I2C, CAN, Ethernet, Bluetooth, and USB. Implement and manage version control systems (Git) for efficient code management and collaboration. Lead the design, development, and deployment of embedded systems projects, ensuring high-quality deliverables. Stay updated on the latest advancements in embedded systems technologies, robotics, and automation. Key Skills: Strong understanding of microcontrollers, microprocessors, and digital signal processors. Familiarity with a variety of embedded system architectures and 32/16/8-bit microcontrollers. Proficiency in C, C++, and Assembly programming for embedded systems development. Experience with Python scripting for test automation. Hands-on experience with hardware design, circuit analysis, and system interfacing. Familiarity with electronic components, sensors, and actuators used in robotics. Proficiency with IDEs like Arduino IDE, STMCubeIDE, and VS Code for embedded development. Experience with PCB design software (e.g., KiCad) and circuit drawing software (e.g., AutoCAD). Knowledge of debugging tools such as oscilloscopes, logic analyzers, and multimeters. Deep understanding of communication protocols (UART, SPI, I2C, CAN, Ethernet, Bluetooth, USB). Experience using version control systems like Git for team collaboration. Strong problem-solving, analytical, and communication skills (both written and verbal). Ability to work independently and lead a team in a dynamic, fast-paced environment. Experience mentoring and leading junior engineers (a plus). Exposure to various industry applications of embedded systems (e.g., automotive, healthcare, IoT) is a plus. Qualification: Bachelor s degree in Electrical Engineering, Computer Engineering, or a related field (Master's degree is a plus). Proficiency in MATLAB is an added advantage. Experience: 4+ years of experience in embedded systems development, with a focus on robotics, automation, or similar technologies. Location: Technopark, Kerala At Genrobotics, you ll be part of a groundbreaking team that is leading the way in robotics innovation. As the Embedded Systems Lead, you ll be directly involved in shaping the future of robotic systems that push the boundaries of what s possible. We offer a collaborative, high-tech environment where your expertise will have a significant impact on the development of next-generation robots. Qualification : Bachelors degree in Electrical Engineering, Computer Engineering, or a related field (Master's degree is a plus).