Marketing MIX Modeling Jobs in Hyderabad

Senior Data Scientist Data | Hyderabad, India | Full-Time About Salesforce We re Salesforce, the Customer Company, empowering businesses worldwide with AI, Data, and CRM. We believe business is a platform for change helping companies innovate, grow, and connect with customers in new ways. Join us to be a Trailblazer driving your career and impacting the future of business. Role Overview We re seeking an experienced Senior Data Scientist to lead development of advanced marketing attribution, causal inference, and uplift models that enhance marketing effectiveness and efficiency. You will design experiments, establish consistent measurement frameworks, and deliver impactful data-driven insights supporting marketing, customer engagement, and digital initiatives. You will own the full model lifecycle from ideation and prototyping to deployment and ongoing production monitoring ensuring rigor, scalability, and ethical application aligned with Salesforce s core value of Trust. Key Responsibilities Develop sophisticated statistical and machine learning models to optimize marketing investments (e.g., attribution, uplift, causal inference). Create algorithms for marketing spend optimization and ROI improvement across multiple channels. Lead full lifecycle model development: data exploration, design, testing, deployment, monitoring, and tuning. Design statistically sound experiments (A/B, multi-cell) to measure marketing and campaign impact. Collaborate cross-functionally with marketing, engineering, and analytics teams to operationalize measurement and experimentation frameworks. Stay updated on innovations in SaaS, AdTech, paid media, and analytics to continuously evolve modeling approaches. Advocate responsible and ethical use of data and models in line with company policies. Required Skills & Experience Master s or Ph.D. in Statistics, Economics, Industrial Engineering, Operations Research, Applied Math, or related quantitative fields. 8+ years of hands-on experience designing marketing optimization models (multi-channel attribution, uplift, customer lifetime value, propensity). Extensive experience in experiment design and causal inference for business impact evaluation. Strong programming skills in Python, R, PySpark, Java. Expert-level SQL skills for large-scale data exploration and manipulation. Experience with cloud platforms like GCP or AWS for scalable model development and deployment preferred. Exceptional quantitative reasoning and ability to translate analysis into actionable business insights. Excellent communication skills, capable of collaborating across diverse teams. Creative problem-solving mindset with ability to simplify complex challenges. Experience with B2B customer data and Salesforce products is a plus. Work on high-impact projects using state-of-the-art AI and analytics technologies. Collaborate with top-tier data science and marketing experts. Thrive in an innovative, inclusive culture that values Trust and continuous learning. Drive real-world business transformation at a global scale. If you are passionate about marketing science and advanced analytics, and want to lead innovation in a fast-paced environment, we encourage you to apply! Qualification : Masters or Ph.D. in Statistics, Economics, Industrial Engineering, Operations Research, Applied Math, or related quantitative fields.

Lead Data Scientist Media Mix Modeling (MMM) Location: Hyderabad, Telangana Work Type: On-site, Full-time Experience: 6+ Years Company: Blend About Blend: Blend is a premier AI services provider committed to co-creating meaningful impact through data science, AI, and technology. We harness world-class talent and data-driven strategies to unlock innovation and value for our clients. Our mission is to empower bold visions by seamlessly aligning human expertise with artificial intelligence. Job Summary: We are seeking an experienced Lead Data Scientist with deep expertise in Media Mix Modeling (MMM) to optimize marketing spend and drive strategic insights across multiple media channels. You will leverage statistical modeling and data analytics to provide actionable recommendations that improve marketing effectiveness and business outcomes. Key Responsibilities: Design, develop, and implement Media Mix Models to analyze and optimize marketing spend across channels such as TV, digital, radio, and print. Analyze historical marketing data to measure channel effectiveness and guide budget allocation decisions. Collaborate closely with marketing, business, and analytics teams to translate business goals into quantitative models and insights. Build predictive models to forecast the impact of marketing campaigns and recommend budget reallocation. Present complex analytical findings clearly and effectively to technical and non-technical stakeholders. Conduct detailed analyses of marketing campaigns and customer behavior to uncover trends, opportunities, and optimization areas. Ensure accuracy, consistency, and integrity in all data analyses and model outputs. Stay updated with the latest advances in MMM, marketing analytics, and data science methodologies. Work with cross-functional teams including Data Engineering and BI to ensure smooth data integration and workflow. Document methodologies, models, and analysis processes thoroughly. Qualifications: Bachelor s or Master s degree in Data Science, Statistics, Economics, Mathematics, or a related discipline. Minimum 6 years experience in Media Mix Modeling (MMM) or marketing analytics roles. Strong expertise in statistical modeling methods, including regression analysis and time-series forecasting. Proficiency in programming languages and tools such as Python, R, SQL, and visualization platforms like Tableau or Power BI. Familiarity with marketing data sources such as Nielsen, IRI, social media analytics, and CRM datasets. Excellent analytical skills with the ability to translate data into actionable business insights. Strong communication skills for effective stakeholder engagement across technical and non-technical audiences. Experience working in fast-paced, data-driven environments. Knowledge of machine learning techniques and frameworks is a plus. Preferred Qualifications: Experience handling large datasets and working with cloud platforms like AWS, Azure, or Google Cloud. Understanding of marketing attribution, customer segmentation, and lifetime value (LTV) models. Experience conducting A/B testing and controlled experiments. Background in consulting or marketing agency settings is advantageous. Competitive Salary: Reflecting your skills and impact. Dynamic Career Growth: Fast-track your development with mentorship and challenging projects. Idea Tanks: Collaborate and innovate in our dedicated creativity spaces. Growth Chats: Informal knowledge-sharing sessions to fuel your learning. Snack Zone: Stay energized with a variety of refreshments. Recognition & Rewards: Regular acknowledgment of your contributions and ideas. Certification Support: Grow your skillset with company-supported certification programs. Apply now to become a key player in Blend s analytics team and lead transformative marketing analytics projects. Qualification : Bachelors or Masters degree in Data Science, Statistics, Economics, Mathematics, or a related field.

Data Consultant - Data Governance (Ataccama) - Hyderabad Introduction In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology. As a Package Consultant at IBM, get ready to tackle numerous mission-critical company directives. Our team takes on the challenge of designing, developing and re-engineering highly complex application components and integrating software packages using various tools. You will use a mix of consultative skills, business knowledge, and technical expertise to effectively integrate packaged technology into our clients' business environment and achieve business results. In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology. Your Role and Responsibilities Collaborate with stakeholders to gather requirements and design data quality, data governance, and master data management solutions using Ataccama. Responsible for design and implement data matching and deduplication strategies using Ataccama Data Matching. Responsible for developing and maintain data quality rules, data profiling, and data cleansing processes within Ataccama Data Quality Center. Required Education Bachelor's Degree Preferred Education Master's Degree Required Technical and Professional Expertise BE / B Tech in any stream, M.Sc. (Computer Science/IT) / M.C.A, with Minimum 3-5 plus years of experience. Experience in the optimization of Ataccama data management solutions. Develop and maintain data quality rules, data profiling, and data cleansing processes within Ataccama Data Quality Center. Design and implement data matching and deduplication strategies using Ataccama Data Matching. Preferred Technical and Professional Experience Utilize Ataccama Data Catalog for metadata management, data lineage tracking, and data discovery. Provide expertise in integrating Ataccama with other data management tools and platforms within the organization's ecosystem. Collaborate with stakeholders to gather requirements and design data quality, data governance, and master data management solutions using Ataccama. ABOUT BUSINESS UNIT IBM Consulting is IBM s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet. YOUR LIFE @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you ll be able to learn and develop yourself and your career, you ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. ABOUT IBM IBM s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. OTHER RELEVANT JOB DETAILS Job Title: Data Consultant-Data Governance Job ID: 16790 City / Township / Village: Hyderabad State / Province: Telangana Country: India Work arrangement: Hybrid Area of work: Consulting Employment type: Regular Position type: Entry Level Travel required: Up to 20% or 1 day a week Company: (0063) IBM India Private Limited Shift: General (daytime) Is this role a commissionable/sales incentive based position? No Qualification : BE / B Tech in any stream, M.Sc. (Computer Science/IT) / M.C.A

Digital Marketing Consultant - gTech Ads at Google Company Overview: Google creates products and services that aim to make the world a better place. gTech Ads is an integral part of Google's efforts to help customers maximize their success with Google Ads products. gTech Ads provides technical support and media services to customers, helping them optimize and implement ad campaigns, gain insights, and resolve complex business challenges. The team works cross-functionally with sales, product, and engineering teams to develop innovative solutions and tools that improve the customer experience and drive business growth. Job Overview: As a Digital Marketing Consultant within gTech Ads, you will be responsible for delivering consultative, technical, and media solutions to help Google Ads clients optimize their advertising campaigns and achieve their business goals. You will work with external advertisers, building strong relationships, offering strategic guidance, and leveraging Google Ads solutions to address their unique needs. You will work with internal teams to deliver customized solutions, driving product adoption, business growth, and ROI for clients. Responsibilities: Advise Key Clients: Leverage your expertise in digital marketing and technical solutions to address business challenges, providing consultative support and driving the success of Google Ads clients. Help clients design effective media plans and implement solutions to meet their advertising goals. Client Relationship Management: Build and nurture relationships with external advertisers, supporting all aspects of campaign management from planning and pitching to implementation and optimization. Use your expertise to ensure product adoption and business growth for clients. Collaborate Across Teams: Work closely with sales, product, and engineering teams to drive growth plans for clients. Collaborate on insights, solutions, and strategies for vertical and sub-verticals to ensure that clients receive tailored, data-driven recommendations and optimizations. Consultative Marketing Solutions: Deliver digital marketing solutions that address client issues by providing both media strategies and technical guidance. Help clients optimize their campaigns and improve their overall advertising performance. Advocate for New Product Features: Promote new product features, assist with adoption through account setup, and provide technical guidance on infrastructure and data integration in Google Ads. Minimum Qualifications: Education: Bachelor s degree or equivalent practical experience. Experience: 5 years of experience in digital media or digital marketing/advertising solutions, with a focus on implementing and measuring digital advertising campaigns and providing client solutions. 4 years of experience in a client-facing role, collaborating with partners across multiple levels. Preferred Qualifications: Experience: 5 years of experience working with internet products and technologies. Knowledge of programmatic platforms and products, and familiarity with the performance advertising market or online ads landscape. Skills: Strong data analysis skills, with the ability to interpret datasets, identify trends, and translate findings into compelling narratives. Excellent business negotiation, influencing, and communication skills, with the ability to collaborate cross-functionally and build relationships with multiple teams and stakeholders. Proven project management skills, with the ability to oversee and manage multiple, simultaneous solutions supported by internal teams. About the Team: gTech Ads supports Google s advertising customers by providing both strategic and technical services. The team is a trusted advisor to Google s customers, helping them get the most out of Google Ads through personalized, scalable solutions. Whether addressing bespoke business needs or scaling solutions globally, gTech Ads ensures that clients achieve maximum ROI and success with Google s advertising products. What We Offer: Collaborative Culture: Work in a team that values innovation, problem-solving, and creative thinking. Impactful Work: Help businesses of all sizes achieve their advertising goals and grow with Google s powerful advertising solutions. Growth Opportunities: Collaborate with top professionals across various fields, including sales, product, and engineering teams. Apply Now to join Google s gTech Ads team and help shape the future of digital marketing for global advertisers. Qualification : Bachelors degree or equivalent practical experience.

Job Requirements What you will do Understanding business requirements and translating the same into technical solutions. Lead the end-to-end delivery of a Salesforce.com project, which shall involve designing, building, integrating, testing, and deploying a Salesforce.com CRM or Force.com solution. Designing and documenting technical specifications and best practices. Follow project plans with detailed task distribution and execute projects using agile methodologies to ensure the project is delivered on time and beyond customer expectations. Lead and mentor the team in managing technical scope and client expectations, leveraging relationships with external resources, and appropriately engaging them when needed. Build relationships with internal and external teams and contribute to broader goals and growth beyond the scope of the current project. Travel to customer sites for Requirements gathering, Assessment or Training, etc. Essential Qualifications Bachelor s degree in computer science or related field and/or equivalent experience. Minimum 10 years experience with at least 6 years in implementing Salesforce.com. Experience in working with remote teams that shall involve gathering requirements from the customer and documenting the requirement specifications. Experience in planning and executing projects using Agile methodologies. Experience in designing and implementing solutions by mapping customers business processes to Salesforce.com features like Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce1. Experience in integrating Salesforce.com with other systems using middle-wares like Dell Boomi, TIBCO, etc., and direct API calls. Possess excellent written and verbal business communication skills to communicate. Certified Salesforce Consultant (Salesforce DEV-401 Certified, Salesforce ADM-201 Certified, Salesforce Sales, or Service Cloud Certified). Certified Salesforce.com Architect. Qualification : Bachelors degree in computer science or related field and/or equivalent experience.

Job Requirements What you will do Responsible for the development of new and enhancements of existing SFDC Platform and Force.com cloud-based applications, including systems analysis, design, development, implementation, and maintenance. Responsible for developing in Visualforce, Apex, Java, AJAX, and other technologies to build customized solutions that support business requirements and drive key business decisions Experience in designing and developing software components and having a very strong Service Oriented Architecture and integration background Salesforce.com integration experience, including between different business systems as well as working with integration tools and developing custom integration solutions Technical leadership, setting best practices including integration and application development, deployment, testing (unit and systems), and iterative refinement Design, implement and support features for the Salesforce Communities Essential Qualifications 5+ years of experience in a corporate technology environment developing SFDC technology programs is required. Strong knowledge of Salesforce.com (SFDC) APEX code design techniques and methodologies including development tools, quality assurance/control. years of experience functioning as Salesforce.com administrator for Enterprise edition or higher Solid understanding of system architecture and system design (SFDC /CRM and Force.com) is required. Experience in integrating enterprise applications with other API enabled Business Systems (i.e., Salesforce.com, NetSuite, Jira, Microsoft Office 365, Eloqua/ other marketing solutions etc.), is considered to be a plus VisualForce and Sites page development. Experience with technologies integral to Salesforce.com including: HTML/XHTML, jQuery, JavaScript, AJAX, SQL, SOAP, REST, JSON, Apex, SOQL and Triggers. Experience in moving code from lower sandboxes to the production environment and address issues related to functionality, integration, etc. Salesforce.com Communities, Partner/Customer Portal implementation, Knowledge Base Experience with Salesforce.com security model and sharing rules. Experience in troubleshooting and working with end-users to ensure that applications meet theirs. Develop and create customized reports and dashboards Keep abreast of new Salesforce features and functionality. Ability to think through multiple solutions to a problem set and look ahead for possible conflicts. Ability to communicate effectively both written and verbally Certifications and nice to haves: In-depth understanding of the capabilities and constraints of the SFDC CRM application coupled with a good understanding of the business processes (Client Support, Sales, Marketing, Partner Management, etc.). Administrator/Development Salesforce.com certifications DEV 201 and DEV 401 Added advantage.

Job Requirements What You Will Do: Collaborate with the capability centre and POD teams to integrate new technologies and provide architectural design. Translate business requirements into well-architected solutions, leveraging Salesforce platforms and products. Assess and communicate the benefits and risks of proposed solutions in terms of feasibility and functionality. Develop and present customer proposals, including detailed bottom-up cost estimates. Provide pre-sales support and actively participate in customer interactions and presentations. Contribute to analyst citations by supporting survey responses, citation development, and presentations. Analyse market trends and conceptualize assets and accelerators to address customer needs. Essential Qualifications: 10 to 12 years of experience in CRM solutions, with at least 6 years in Salesforce. Hands-on experience in Salesforce Architecture is mandatory. Proficiency in SOQL, SOSL Queries, Developer Console, Eclipse Force.com IDE/Maven IDE, Salesforce platform logs, Lightning, Apex Class, VisualForce, Process Builder, and Triggers. Salesforce Architect Certification (CTA/SA) is a plus. Experience in at least 3 Sales Cloud implementations and integrations. Experience in at least 2 Service Cloud implementations and integrations. Exposure to Marketing Cloud and Community Cloud. Expertise in data modelling, data migration, and both API and user interface development principles. Experience with third-party application/platform integrations. Strong hands-on experience with Salesforce Lightning application development. Solid understanding of SDLC processes and quality standards.

Minimum Qualifications: Bachelor's degree or equivalent practical experience. 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions. 4 years of experience in a client-facing role working with partners across multiple levels. Preferred Qualifications: 5 years of experience in Internet products and technologies. Experience in data analysis, with the ability to interpret datasets, identify trends, and translate findings into compelling narratives. Knowledge of Programmatic platforms and products, the performance advertising market, or online ads landscape. Excellent business negotiation, influencing, or communication skills, with the ability to collaborate cross-functionally with multiple teams and stakeholders and build relationships. Excellent project management skills, with the ability to oversee multiple, simultaneous solutions, supported by internal teams. About the Job: gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self-help and in-product support to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers' business and marketing needs. Additionally, we provide complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product, and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and that we remain a trusted partner. Google creates products and services that make the world a better place, and gTech s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers complex needs. Whether the answer is a bespoke solution to solve a unique problem or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products. Qualification : Bachelor's degree or equivalent practical experience.

Job Title: Manager - Data Science Location: Hyderabad Department: Data Science Employment Type: Full-Time, Permanent Role Overview: As a Manager - Data Science at Blend, you won t just manage you'll lead by doing. This role demands strong hands-on expertise in Machine Learning (ML), Generative AI, Python, SQL, and any cloud environment (GCP, Azure, or AWS). You will stay deeply engaged in the technical side while mentoring and growing a high-performing team. You ll be responsible for leading end-to-end AI/ML project execution, collaborating with cross-functional teams, and driving innovation within Blend's Data Science practice. If you love solving complex problems, thrive in a fast-paced environment, and can translate business challenges into cutting-edge AI solutions, we d love to have you on board! Key Responsibilities: Delivery & Project Management: Lead the development and implementation of ML models, Generative AI solutions, and predictive analytics. Perform data mining, feature engineering, and statistical analysis to extract meaningful insights. Own project roadmaps, ensure quality control, and drive timely delivery of projects. Collaborate with Data Engineering teams to deploy and operationalize ML models. Automate and optimize workflows to enhance efficiency and streamline processes. Practice Development: Contribute to the scaling of Blend s Data Science practice by building new capabilities. Design industry-specific AI/ML solutions and contribute to thought leadership in AI/ML. Evaluate emerging AI trends and tools and integrate them into Blend s ecosystem. Lead innovation initiatives, research, and internal AI development. People & Leadership: Mentor and develop a high-performance data science team. Guide team members' career development and set performance benchmarks. Collaborate with cross-functional teams to ensure seamless execution of projects. Qualifications: Experience: 8+ years in Data Science & AI, with hands-on expertise in ML, Generative AI, Python, and SQL. Strong knowledge of ML algorithms (Classification, Regression, Forecasting, NLP, LLMs, Optimization, etc.). Proven experience in end-to-end ML deployment, including working with Azure, AWS, GCP, or Databricks. Industry Expertise: Demonstrated ability to solve complex business challenges in Retail, CPG, BFSI, Healthcare, or eCommerce. In-depth understanding of statistics, probability, stochastic processes, and causal inference. Excellent communication skills with the ability to explain AI concepts to non-technical stakeholders. Experience with big data tools such as Hadoop, Hive, PySpark, and ML pipelines. Bonus: Experience with Google Analytics, Adobe Analytics, or digital marketing analytics. Education: Bachelor s/Master s degree in Computer Science, Statistics, Math, Operations Research, or a related field. What You Get in Return: Competitive Salary: Your skills and contributions are highly valued, and we ensure your salary reflects your expertise and experience. Dynamic Career Growth: Our vibrant environment offers opportunities for rapid growth, providing the right tools, mentorship, and experiences to fast-track your career. Idea Tanks: Our Idea Tanks offer a space for you to pitch, experiment, and collaborate on ideas that can shape the future. Growth Chats: Engage in casual Growth Chats to learn from the best, whether it s over lunch or a laid-back session with peers. Snack Zone: Enjoy a variety of snacks to keep your energy high and ideas flowing. Recognition & Rewards: Expect regular Hive-Fives, shoutouts, and the chance to see your ideas come to life as part of our reward program. Fuel Your Growth Journey with Certifications: We support your growth by covering the cost of certifications to level up your skills. If you're ready to lead cutting-edge AI projects and grow within a dynamic team, Blend is the place for you. Apply today to be part of an innovative and collaborative culture! Qualification : Bachelors/Masters degree inComputer Science, Statistics, Math, Operations Research, or a related field.

Description The CSG Strategy & Analytics Senior Manager professional will play a crucial role in supporting the explosive growth of Salesforce. This role is a hybrid of traditional jobs in strategic planning, renewals strategy, business operations, reporting, and analysis requiring a mix of market analysis, renewals analytics, and business operational support. This role is part of a high-performance team comprised of professionals from a diverse set of backgrounds and skills. Success in this role means assisting the Renewals team to drive the continued success of Salesforce by supporting our customer success strategy and will play a pivotal role in driving the growth of Salesforce's Renewals. Sample projects range from the strategic to the very operational including evaluating growth opportunities, business planning, customer segmentation, dashboard creation, automation of processes, and regular review of key performance metrics. As a people manager, this role will lead a team of versatile analysts and senior analysts, fostering a collaborative and high-performing environment. The deliverables include detailed analytic models, custom performance analysis, building scalable reporting, ensuring robust data governance, and packaging findings into presentation-ready content for Salesforce executives. The role requires interaction with various areas of the organization and provides exposure to senior executives. Additionally, this role will serve as a key partner to the data engineering contacts based in India to ensure a comprehensive data strategy for the evolving business. We are seeking a strategic thinker who can effectively balance detailed analysis with a comprehensive understanding of broader business objectives. The ideal candidate will possess the ability to synthesize complex data and insights into clear, actionable strategies that align with our overarching goals. Responsibilities: Lead and manage a group of Analysts, Senior Analysts and Managers in their growth and understanding of the business. This includes offering guidance on complex projects, sharing industry insights, and supporting their development of critical skills necessary for success in their roles Deliver recommendations and insights that support senior stakeholders (VPs and SVPs) in managing their KPIs Act as the primary point of contact for data engineering teams based in India, ensuring a robust data strategy roadmap that aligns with the evolving needs of the business. Collaborate closely with engineering contacts to implement best practices in data management, governance, and integration. Understand the underlying data architecture supporting the Renewals business, and how to use it to report on business performance and forecast results. Assist in developing and delivering presentations for senior executives to engage with their leaders or counterparts Identify and optimize the true drivers of financial performance, productivity, customer engagement, and other metrics Lead the development of Business Intelligence (BI) dashboards for use by global leaders and field teams in the CSG Renewals group and broader Customer Success Group Spearhead initiatives to automate reporting processes, enhancing efficiency and accuracy. Develop and implement automated reporting solutions that provide timely and actionable insights, reducing manual effort and enabling the team to focus on strategic analysis. Desired Skills/Experience: 7+ years of experience in renewals/sales analytics, business intelligence, or a related field. 4+ years of experience in managing and leading teams, with a proven track record of fostering a collaborative and high-performing environment. Demonstrated experience in dealing with data governance, including the implementation of best practices for data quality, security, and compliance. Self-starter and a high degree of motivation to go above and beyond the task at hand Bachelor s degree in the quantitative field from an accredited university. MBA or Masters in a technical field a plus Proficiency with SQL and Tableau (or a similar data visualization tool). Python and/or R a plus Valuable work experience focused on quantitative analysis, Excel, and logical reasoning Experience creating BI dashboards and assets end-to-end; from initial scoping, data wrangling, asset creation, deployment and enablement Familiarity with CRM and data management Strong communication skills; both written and verbal Team player able to lead and work effectively at all levels of an organization with the ability to influence others to move toward consensus Strong situational analysis, negotiation, and decision-making abilities. Detail and quality-oriented with the desire to quickly learn new concepts, business models, and technologies Qualification : Bachelors degree in the quantitative field from an accredited university. MBA or Masters in a technical field a plus

Responsibilities Be the key commercial finance focal point on S&D and A&M for Saudi Foods CU and overall Middle East BU consolidation. Work with Commercial Planning Director and Cross functional leads to drive the CTS optimization agenda for Saudi Foods CU including the tracking / execution of short-term and long-term strategies. Consolidate the BU Foods S&D and A&M picture for all markets and present performance to BU CFO and business leads. Identify and drive actions on cost savings while ensuring effective tracking and risk identification vs AOP / forecasts. Lead A&M / OpEx related submissions to AMESA sector finance with pre-alignment with BU Leadership teams. Benchmark S&D and A&M costs to the other markets and identify opportunities for improvement. Prepare S&D CoC with business drivers on monthly, forecast and AOP basis. Play an active role in driving BU productivity agenda and lead the ideation sessions from Commercial Finance side. Maintain A&M WBS structures and budgets in SAP working closely with Marketing teams for any changes. Tracking of Shared A&M (x-charges / allocations) with Sector and Functional leads and maintain allocation matrix by country / brand. Responsible for maintaining allocation rules (DAPLR / SAP) and dimensions accuracy for S&D and A&M lines. Present the OpEx performance to business leads and BU CFO and identify opportunities for cost improvement. Assess ROI of campaigns and assess the NR incrementality behind A&M spend Qualifications Good presentation skills and ability to understand and drive the bigger business picture. Partner with cross functional teams Strong Financial Modelling and analytical capabilities Work under pressure and demonstrate commitment to deliverables. Preferable MBA/CPA/CIMA/CA/ACCA / Equivalent 3-4 years of FMCG experience in related field

Position Title: Data Modeler Location: Hyderabad Department: Data & Analytics Experience Required: 4+ Years Employment Type: Full-Time Company: GSPANN Technologies Job Description: GSPANN is seeking a highly skilled and detail-oriented Data Modeler to join our Hyderabad team. In this role, you will be responsible for developing and optimizing conceptual, logical, and physical data models that support business intelligence and decision-making processes. You will work closely with business stakeholders and technical teams to turn complex data into meaningful insights. Roles and Responsibilities: Translate business requirements into well-structured data models. Design and implement conceptual, logical, and physical data models for enterprise applications. Collaborate with cross-functional teams including data engineers, analysts, and business users. Ensure data integrity and consistency across various data sources and systems. Use data modeling tools (e.g., ERwin, ER/Studio) to document metadata and relationships. Participate in data profiling, analysis, and cleansing initiatives. Provide technical leadership on data structure standards and best practices. Support data governance, cataloging, and quality assurance efforts. Work in Agile environments and contribute to sprint planning and execution. Required Skills and Experience: Bachelor s or Master s degree in Computer Science, Information Technology, or related field. 4+ years of experience in data modeling (relational, dimensional, or NoSQL). Hands-on experience with tools such as ERwin, ER/Studio, or equivalent. Strong SQL skills and ability to handle large datasets. Experience with RDBMS systems (e.g., Oracle, SQL Server, PostgreSQL). Familiarity with cloud data platforms such as AWS, GCP, or Azure. Strong analytical skills and attention to detail. Excellent communication and stakeholder management skills. Nice to Have: Experience with Snowflake, BigQuery, or Redshift. Exposure to ETL tools and data pipeline development. Knowledge of metadata and data lineage tools. Experience in domains such as retail, healthcare, or finance. Be part of a forward-thinking company at the cutting edge of data and digital transformation. Work in a collaborative environment that encourages learning and growth. Gain exposure to global projects and next-gen technologies. Qualification : Bachelors or Masters degree in Computer Science, Information Technology, or related field.

Position Title: Power BI Developer Location: Hyderabad Department: Data & Analytics Experience Required: 3 7 Years Employment Type: Full-Time Company: GSPANN Technologies Job Description: GSPANN is looking for experienced and motivated Power BI Developers to join our growing Data Platform team in Hyderabad. This role is ideal for professionals who thrive in a fast-paced environment and are passionate about delivering actionable insights through data visualization and business intelligence tools. Roles and Responsibilities: Design, develop, and maintain interactive Power BI reports, dashboards, and KPI scorecards. Gather and integrate data from various sources such as SQL Server, Oracle, APIs, and cloud-based systems. Implement row-level security, user access control, and data governance protocols in Power BI. Translate complex business requirements into technical solutions and visual stories. Perform data modeling, transformations, and calculations using DAX and Power Query (M). Optimize report performance and data refresh schedules. Collaborate with business stakeholders to capture requirements and deliver insights in a timely fashion. Publish and schedule reports and dashboards for automated distribution. Work with Azure services like Data Lake, Data Factory, and Power Apps (preferred but not mandatory). Skills and Experience: Proven experience (3+ years) with Power BI Desktop and Power BI Service. Strong expertise in DAX (Data Analysis Expressions) and M (Power Query). Solid foundation in Data Warehousing, ETL, and Business Intelligence concepts. Familiarity with SQL, Oracle, and other relational databases. Working knowledge of Azure (Data Factory, Data Lake, Power Apps) is a plus. Ability to interpret business requirements and translate them into technical specifications. Good understanding of Power BI workspace management, dataset refresh, and deployment pipelines. Experience in handling large and complex datasets for enterprise-level reporting. Nice to Have: Knowledge of other BI tools like Tableau or Qlik. Experience with Agile/Scrum methodologies. Exposure to CI/CD for BI deployments. Join a rapidly growing organization at the forefront of digital transformation. Work with top-tier clients across industries. Collaborate with a global team of experts in data and analytics. Accelerate your career growth with continuous learning and mentorship.

Position: Inside Sales Executive Location: Noida Department: Sales Employment Type: Full-Time Company: GSPANN Technologies About the Role: GSPANN is looking for a motivated Inside Sales Executive to fuel our sales pipeline through outbound prospecting, lead generation, and scheduling sales engagements. This role is ideal for someone with strong communication skills and experience in IT services sales, who thrives in a fast-paced environment. Key Responsibilities: Drive lead and opportunity generation by proactively reaching out to prospects via calls, emails, and social media. Execute cold calling campaigns targeting 70-100 calls per day to identify and qualify leads. Coordinate and schedule meetings for sales and pre-sales teams with qualified prospects. Conduct customer surveys to gather insights that improve outreach effectiveness. Identify and invite prospects to relevant events and marketing campaigns. Promote awareness of GSPANN s IT services, including Content Management Systems (CMS) and eCommerce solutions. Collaborate with marketing and sales teams to support integrated lead generation strategies. Maintain and update CRM records accurately and timely. Skills and Experience: Basic understanding of CRM tools and sales processes. Familiarity with the U.S. market, industry domains, and organizational structures at various seniority levels. Prior experience in software or IT services sales or lead generation is preferred. Clear and effective verbal and written communication skills. Strong organizational and multitasking abilities. Ability to work under pressure and meet daily call and outreach targets. Adaptability to night shift schedules. Team player with a positive attitude and enthusiasm for learning. Stable work history demonstrating reliability and commitment.

Content Writer Experience: Minimum 2 years Job Type: Full-time Joining: Immediate to 15 days Qualification: B.Tech or B.Sc (or relevant degree) Job Description Create compelling, SEO-optimized content across various formats blogs, articles, infographics, and web copy to drive traffic, engagement, and leads. Manage content marketing initiatives that support sales growth and brand awareness. Key Responsibilities Research and write original SEO-friendly content for company websites, blogs, and digital assets Generate ideas for new content types and topics Proofread and edit content to maintain quality before publication Optimize and repurpose existing content for various digital channels Promote and share content across social media, applying best practices for engagement Analyze industry trends to find content opportunities Collaborate with content management workflows Skills & Experience Proven experience in writing/editing corporate content (minimum 2 years) Strong creative writing skills with originality and engagement Knowledge of SEO and content marketing best practices Experience with CMS and digital content workflows Ability to analyze and summarize industry-related content Familiarity with B2B social media marketing is a plus Qualification : B.Tech or B.Sc (or relevant degree)

Digital Marketing Head Experience: 10+ Years Technology: SEO / SEM Department: Delivery Employment Type: Full-time, Permanent Job Function: Information Technology Work Mode: Work from Office (Hyderabad) About Machint With a startup spirit as we enter our 5th year of operations, Machint Solutions is looking for curious and courageous minds to join our journey. At Machint, innovation drives everything we do, and we go beyond the ordinary to redefine traditional business processes. We specialize in intelligent automation solutions and offer expert consultancy to help organizations kickstart their digital transformation journey. Our expertise spans RPA, BPM, Data Science, Digital Engineering, AI/ML, QA, and Business Consulting, enabling global organizations to achieve their digital goals. Machint is your Gateway to Transformation. Ready to be part of our exciting journey? Join us! Role Overview We are seeking a Digital Marketing Head who will play a strategic and entrepreneurial role, driving digital growth, expanding our solutions portfolio, and crafting innovative digital marketing campaigns that drive measurable business impact. The ideal candidate is a digital visionary, adept at combining creative strategies with data-driven insights, while fostering strong relationships internally and externally. Key Responsibilities Develop and manage a comprehensive digital marketing strategy, covering SEO/SEM, social media, email marketing, and digital advertising. Maintain and enhance Machint s social media presence across all relevant channels. Measure, analyze, and optimize campaign performance, ensuring data-driven decision-making and continuous improvement. Identify new business opportunities through digital partnerships, influencer collaborations, and vendor agreements. Build and nurture long-lasting customer relationships by understanding their needs and aligning digital efforts to address them. Own the digital sales revenue targets, ensuring campaigns directly contribute to top-line growth. Collaborate with cross-functional teams, including product, sales, and leadership, to align marketing strategies with business goals. Create and present sales reports, performance analysis, and realistic forecasts to the leadership team. Conduct market research to stay ahead of emerging trends, competitor strategies, and evolving customer needs. Leverage analytics tools to track and optimize key digital KPIs, ensuring both brand awareness and lead generation goals are met. Drive content strategy from creative ad copies to website content, ensuring it s engaging, impactful, and aligned with Machint s brand voice. Essential Requirements 10+ years of progressive experience in Digital Marketing leadership roles. Expertise in SEO, SEM, and digital advertising strategies. Proven track record of driving sales through digital channels. Strong understanding of social media algorithms, tools, and best practices. Experience with content creation, editing, and content marketing strategies. Ability to craft presentations, pitch digital strategies, and provide creative direction for campaigns. Experience in collaborating with influencers and driving strategic partnerships. Strong command over Google Analytics, Google Ads, Meta Ads Manager, and other relevant tools. Preferred Candidate Profile Male or Female candidates welcome. Strong understanding of the IT services industry. Excellent communication, interpersonal, and analytical skills. Attention to detail, ensuring accuracy across all marketing campaigns. Ability to work both independently and as part of a collaborative team. Comfortable in a fast-paced, dynamic environment. Employee Benefits 5-day work week Free lunch and snacks Festival celebrations, family day, and team outings Comprehensive health insurance Flexible working environment Company-sponsored certifications Travel opportunities Attractive bonuses Fixed, variable, project-linked, referral bonuses Diversity & Inclusion Machint is an Equal Opportunity Employer, welcoming applicants from all backgrounds, identities, and abilities. We are dedicated to creating an inclusive workplace where everyone feels valued and empowered.

Position: Digital Marketing Specialist Location: Hyderabad, Telangana Employment Type: Full-time, Permanent Industry: IT Services & Consulting Department: Marketing Role Category: Digital Marketing Job Overview: The Digital Marketing Specialist will be responsible for executing digital marketing campaigns that enhance our online presence, engage our target audience, and drive business growth. You will work closely with cross-functional teams to develop and implement effective marketing strategies across various digital channels. Responsibilities: Campaign Execution: Plan, implement, and manage digital marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing. Content Creation: Develop high-quality content for various digital platforms, including websites, blogs, social media, and newsletters, ensuring alignment with brand messaging. Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics. Provide regular reports with insights and recommendations for improvement. Social Media Management: Manage and grow our social media presence by creating engaging content, interacting with followers, and analyzing performance metrics. SEO Optimization: Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings and increase website traffic. Collaboration: Work closely with the design and IT teams to create visually appealing marketing materials and ensure a seamless user experience. Market Research: Stay up-to-date with industry trends, competitor analysis, and best practices to identify opportunities for innovation and growth. Requirements: Education: Bachelor s degree in Marketing, Communications, Business, or a related field. Experience: 2-4 years of experience in digital marketing, preferably within the IT industry. Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, SEO tools, social media management tools). Strong understanding of SEO, PPC, email marketing, and social media strategies. Excellent written and verbal communication skills with a keen eye for detail. Creative thinking and problem-solving skills with the ability to generate innovative ideas. Additional Skills: Ability to work independently and collaboratively in a fast-paced environment. Familiarity with content management systems (CMS) is a plus. If you're passionate about digital marketing and want to contribute to the growth of an innovative company, apply now to join our team in Hyderabad! Qualification : Bachelors degree in Marketing, Communications, Business, or a related field.

What Gramener Offers You Gramener provides an inviting workplace, talented colleagues from diverse backgrounds, career growth opportunities, and ample scope for innovation. Our mission is to build an ecosystem of configurable data applications focused on storytelling with data for public and private sector clients. Roles and Responsibilities Develop and implement organic social media strategies to boost engagement, reach, and brand awareness across LinkedIn, Twitter, and Instagram. Create content calendars for social media channels, ensuring consistent and impactful messaging aligned with brand and business goals. Plan, launch, and optimize paid LinkedIn and Google ad campaigns for lead generation, brand awareness, and engagement. Monitor and manage campaign budgets, adjusting spend based on performance metrics to maximize ROI. Collaborate with business teams to gather insights and feedback for in-depth campaign planning. Work closely with the content team to develop high-quality content assets like blog posts, infographics, videos, and case studies. Partner with marketing and sales teams to plan and execute webinars, ensuring seamless promotion across social media channels. Coordinate pre- and post-event promotional efforts to maximize webinar success. Skills and Qualifications Bachelor s degree in Marketing, Communications, or a related field. 4-6 years of experience in digital marketing, with a focus on social media strategy, LinkedIn campaign management, and Google Ads. Proven track record of developing and executing successful organic social media strategies. Expertise in running and optimizing LinkedIn and Google Ads campaigns. Proficiency in analytics tools such as Google Analytics, LinkedIn Campaign Manager, and ad management platforms. Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously. Excellent communication skills and experience working cross-functionally. Familiarity with marketing automation platforms (e.g., HubSpot, SEMrush) and webinar platforms (e.g., Zoom, GoToWebinar) is a plus. Key Metrics for Success Lead generation within a specified CPL bracket aligned with industry benchmarks. Increased website traffic from organic and paid social media campaigns. Webinar success, measured by registrations and real-time attendance. Consistent posting and engagement across social media channels to maintain and enhance brand visibility. About Us At Gramener, we help organizations make data-driven decisions by offering strategic data consulting and solutions to create roadmaps for data transformation. We specialize in analyzing and visualizing large datasets, empowering organizations to convert data into a strategic differentiator through our products and services. Qualification : Bachelors degree in Marketing, Communications, or a related field.

The Opportunity We're seeking an experienced Director or Senior Product Marketing Manager (depending on experience) to drive our product marketing initiatives for Adaptive MDR. This role offers a unique opportunity to make a significant impact in the cybersecurity landscape, with the potential for leadership growth. Your Impact As a key player in our marketing team, you'll shape our product marketing direction, create compelling content, and drive our products' success in the competitive cybersecurity market. Key Responsibilities Strategic Leadership & Messaging Develop and execute comprehensive product marketing strategies for our Adaptive MDR solution. Craft compelling product positioning, messaging, and narratives that resonate with our US target audience and illustrate our unique value proposition. Lead go-to-market strategies for new product launches, ensuring successful adoption and market penetration. Collaborate with cross-functional teams to align marketing efforts with business objectives. Content Creation & Campaign Management Create engaging content across various formats, including thought leadership assets, landing pages, solution decks, reports, blogs, and demos. Design and execute strategic marketing campaigns with clear goals, targeted messaging, and precise segmentation strategies. Ensure all content and campaigns align with our brand voice and communicate our product benefits effectively Industry Presence and Thought Leadership Lead Netenrich's presence at key industry events and deliver compelling presentations to customers, influencers, and conference audiences. Build and maintain relationships with industry analysts and influencers to enhance our market position. Market Intelligence and Analysis - Conduct thorough market research to gain insights into customer needs, market trends, and competitive landscape. Analyze campaign effectiveness and provide data-driven recommendations to improve marketing performance and product positioning. Your Qualifications 10+ years of product marketing experience, with at least three years in a leadership role in the cybersecurity industry. Deep understanding of MDR solutions and related technologies (SIEM, SOAR, security operations). Proven track record in developing and executing successful marketing strategies for complex technical solutions, preferably involving advanced technologies (Data Lake, AI/ML, Big Data, SaaS, and Cloud). Exceptional storytelling abilities and strong public speaking skills, with experience presenting to diverse audiences. Demonstrated ability to work effectively with cross-functional teams, including product management, sales, and technical teams, and drive data-driven decisionmaking. Experience in competitive analysis, market positioning, and using marketing analytics tools. Experience working in a global company with distributed teams is a plus. Ability to adapt quickly in a fast-paced, evolving industry. Future Growth Opportunity While initially an individual contributor role, this position has strong potential to evolve into a key leadership role as our team expands. The ideal candidate will demonstrate the ability to mentor and guide team members, shaping our product marketing organization. Competitive salary and comprehensive benefits package. Opportunity to work with innovative technologies in a rapidly growing industry. A collaborative and inclusive work environment that values diversity of thought. Significant professional development and career growth opportunities. Chance to make a real impact in the cybersecurity space. At Netenrich, you'll shape the future of cybersecurity marketing and grow into a leadership role. If you're a strategic thinker with a passion for technology, a track record of marketing success, and the ambition to lead and innovate in cybersecurity, we want to hear from you! Qualification : 10+ years of product marketing experience, with at least three years in a leadership role in the cybersecurity industry.

Key Accountabilities: Analysis & Reporting Create accurate, transparent, and timely financial analysis to support project leadership in project decision making process; clearly articulate financial implications of business decisions / choices, and provide retrospective analysis as well as drive forward looking actions on simpler projects / contract types. For less complex projects facilitate the monthly revenue cycle and support project analysis requirements, including a review of units, forecast, unit prices, and revenue recognition. Ensure appropriate supporting documentation is available and that the forecast is aligned with operational plans. Complete all required variance analyses for the set of projects, with insight. Identify risks in the project forecast and opportunities to improve revenue outlook. Communicate, document and manage these on an ongoing message. Understand alternative finance scenarios within a project with a degree of technical knowledge and business acumen. Provide updates on financial status for assigned projects and create information in response to any client financial reporting needs for assigned projects in the area of project reporting, forecasting, or transactional details for the projects within the portfolio. Budgeting For less complex projects, actively monitor the balance sheet positions of projects within the portfolio. Initiate action as needed with project teams to keep balances current, improving DSO and cash flow. Put steps in place with project teams to ensure pass-thrus are managed within project budgets, including appropriate to trigger change in scope as needed. Metrics Maintain, produce and communicate a relevant and impactful set of project financial metrics designed to support evaluation of financial performance consistent with the project and contract types being managed. In partnership with PLs and project teams, prepare and conduct a monthly project review of performance, operational status, and outlook. The review will focus on revenue forecast, labor and margin, billing status, assumptions, special contract items. The review should capture potential improvement opportunities and actions will be taken. Scope of Work Play a key role in initiating, building, and reviewing change in scope activity on assigned projects. Work with the project teams on an appropriate budget for the scope of work. Maintain/update simpler project budgets within relevant tools from post-award onwards including analysis and understanding on any subsequent changes in scope. Resourcing Review labor assumptions on assigned projects, both volume and mix. Build discipline in our project teams in charging time accurately. Understands project resource planning support, monitor resource levels on ongoing projects and identify and communicate project/portfolio margin implications. Testing As required, complete all revenue control testing, SOX or audit related. Competencies: General Expectations Understands and delivers to expectations, such as: project/proposal deliverables, reporting, etc. Demonstrates critical thinking /problem solving skills. Learns quickly, applies gained knowledge to further deliverables and duties in role. Understands fundamentals of CRO industry and how Finance's role influences in the organization. Delivers standard/typical work deliverables with minimal issues. Errors in work product should be minimal. Technical Expectations Demonstrates effective, proactive financial support. Has ability to deliver accurate reports/information to various parties. Understands drivers of success in role; able to hit deadlines with goal of first-time quality. Continues building financial analysis skills. Accounting & Analytical skills Good excel and PowerPoint skills Comfortable with handling large datasets Comfortable with working through financial models Knows basic macros. Business & Soft skills Soft skills are key to develop and succeed in this role. Demonstrates sense of ownership. Good business sense, we anticipate this person taking up business partnering responsibilities in due time. Ability to communicate effectively across different levels of organization. Able to prioritize competing requests and set expectations effectively. Communication & Partnering skills Organizes their workflow, understands how to manage their time to hit their deliverables. More vocal in meetings and interactions within Finance and the broader organization. Intermediate variance analysis & commentary skills, continued improvement expected. Developing influencing skills, including using data to help persuade. No waiting until the last minute to discuss. Expected feedback from Tech & Finance leadership Tries to take the analysis/issues a step deeper than initially requested. Developing skills and confidence to handle difficult and/or influencing conversations. Provides accurate deliverables on a timely basis. Organizes their work well. Skills: Prioritizes, sets expectations and works in an efficient and disciplined manner. Thrives in a complex, fast-paced, matrix environment. Strong experience with Excel and PowerPoint applications; experience with financial performance systems (e.g., Hyperion). Ability to manage multiple and varied tasks with enthusiasm and prioritize workload with attention to detail. Interpersonal skills. Strong command of the English language, both written and verbal. Education & Experience: CA Fully qualified 2023/2024 Fresher. Qualification : CA Fully qualified 2023/2024 Fresher.