Marketing Strategy Jobs in Pune

Digital Marketing Specialist Experience: 1 4 Years Education: BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA Location: Pune About the Role We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in executing digital marketing strategies within the IT or technology domain and a strong ability to generate inbound leads, build brand presence, and drive measurable business outcomes. Required Skills Digital Marketing SEO (On-page & Off-page) Social Media Management Email Marketing Campaigns Website Content Management Good to Have Canva Content Marketing PowerPoint Presentations Key Responsibilities Manage company social media handles and create posts as per the defined social media calendar. Plan, execute, monitor, and optimize paid ad campaigns across multiple digital channels. Generate inbound leads through digital campaigns, landing pages, and content initiatives. Manage website SEO to improve rankings, traffic, and overall visibility. Write and publish blogs, social media content, case studies, and articles. Ensure the website is consistently updated with the latest content. Create and execute email marketing campaigns to nurture and engage warm leads. Design sales, company, and marketing presentations using Canva and PowerPoint. Create high-converting landing pages for inbound lead generation. Preferred Skills & Competencies Strong expertise in Canva for creating engaging social media creatives. Excellent written and verbal communication skills. Solid understanding of content marketing strategies. Hands-on experience with AI tools for content generation and curation. In-depth knowledge of SEO best practices and analytics. Strong storytelling abilities with a creative mindset. Excellent research skills with the ability to simplify technical concepts. Ability to create impactful Canva and PowerPoint presentations. Qualification : BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA

Team Lead Account Management Location: Pune Experience: 3+ years Employment Type: Full-Time About Amura Amura Marketing Technologies is a next-generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands across India. Guided by the philosophy of Marketing Engineered , we blend creativity, data, and technology to craft innovative marketing strategies that drive measurable results. Role Overview We are looking for a dynamic and experienced Team Lead Account Management to lead client strategy, execution, and servicing across multiple digital projects. This role involves managing a team of account managers, driving campaign performance, and ensuring seamless coordination between internal teams and clients. You'll be responsible for delivering marketing strategies that align with client goals and deliver measurable impact. Key Responsibilities 1. Marketing Strategy & Execution Develop and implement comprehensive, data-driven marketing strategies tailored to client objectives. Ensure strategies are aligned with industry best practices and designed to drive measurable engagement and conversions. Lead full-funnel strategy development across awareness, consideration, and conversion stages. 2. Team & Project Management Manage, mentor, and guide a team of junior account managers. Allocate tasks effectively to ensure timely, high-quality project delivery. Collaborate cross-functionally with creative, content, media, and tech teams to execute campaigns efficiently. 3. Client Engagement & Servicing Act as the primary point of contact for clients, ensuring proactive communication, updates, and relationship management. Understand client briefs in depth and translate them into actionable strategies. Maintain high client satisfaction through consistent service quality and strategic value. 4. Campaign Management Oversee the execution of campaigns across multiple digital platforms. Monitor performance, troubleshoot issues, and optimize in real-time to maximize ROI. Report campaign results with insights and next steps for growth. 5. Digital Platforms & Tools Proficient in platforms such as: Google Ads & Google Analytics Meta (Facebook) Business Manager Demand-Side Platforms (DSPs) and programmatic advertising tools Ability to leverage analytics tools to inform campaign performance and optimization. Must-Have Skills Strong command of full-funnel marketing strategies and their implementation. Proven expertise in performance marketing, including ROI optimization and attribution modeling. Ability to conceptualize and execute impactful marketing campaigns. Experience translating strategy into operational execution with a focus on timelines and outcomes. Strong communication and leadership skills with the ability to liaise between clients and cross-functional teams. Desired Qualifications & Experience Minimum 3 years of experience in digital marketing and account management, preferably in an agency setting. Prior experience in client strategy, servicing, and project management. Hands-on experience managing a team of 6 or more people. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong analytical mindset with the ability to turn data insights into actionable strategies. Excellent interpersonal and decision-making skills with a high degree of ownership. Who You Are You thrive in a fast-paced, high-growth environment. You re a strategic thinker with attention to detail and a drive for results. You take ownership, stay proactive, and are relentless in project execution. You re a natural leader, a strong communicator, and a team player. You enjoy solving problems, learning new tools, and contributing to a dynamic work culture. Apply now and join Amura in shaping the future of marketing.

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

Manager Market Research Location: Pune, Maharashtra Function: Marketing Experience: 7 8 Years Education: MBA (preferred with Engineering background) or Degree in Economics / Statistics Job Summary: We are seeking a strategic and data-driven Manager Market Research to lead research initiatives that inform BiofuelCircle s growth in the bioenergy sector. This role will focus on identifying new geographic and product opportunities, assessing industrial demand and rural supply, and generating actionable insights to support decision-making across functions. Key Purpose of the Role: To build and lead a market research function that supports geographic expansion, product diversification, and strategic decision-making through in-depth data analysis, customer insight, and competitor benchmarking. Key Responsibilities: Market Research Industrial Demand & Rural Supply Conduct primary (qualitative) and secondary (quantitative) research on biomass availability and biofuel demand Maintain district- and taluka-level datasets across Indian states for all operational and target regions Research crop production, harvesting practices, residue availability, and alternate applications Analyze industrial clusters using biomass/coal and identify platform adoption enablers and barriers Market Intelligence & Analysis Identify new demand and supply markets or clusters Perform gap analyses against existing operations Conduct on-ground validations based on crop seasons and geographies Customer Insights & New Product Development Run exploratory studies to support new product development and product-market fit assessments Design and implement surveys, dipsticks, and focus groups to gather customer insights Competitor & Market Landscape Analysis Monitor competitors offerings and go-to-market strategies Track emerging trends across the bioenergy and cleantech sectors External Agency Management Draft research briefs in coordination with product and business teams Select appropriate methodologies and manage external research vendors Ensure research deliverables are on-time, cost-efficient, and actionable Team Building & Leadership Build and lead an in-house research team Drive research process governance and ensure alignment with strategic business needs Policy Framework & Strategic Support Contribute to state-wise policy analysis for new products and geography expansion Support business planning for growth and diversification initiatives Ideal Candidate Profile: Industry Background: Experience in Energy, Cleantech, E-Commerce, or B2B Industrial sectors is preferred Deep understanding of the Indian market landscape Technical Competencies: Strong analytical and conceptual thinking Skilled in transforming complex data into strategic insights Capable of connecting insights across cross-functional teams Project governance and stakeholder alignment skills Communication & Interpersonal Skills: Excellent verbal and written communication Able to engage with a broad spectrum of stakeholders from rural micro-businesses to multinational corporations Soft Skills: Confident, assertive, and proactive Analytical mindset with the ability to lead and mentor a team Opportunity: Join a pioneering company in the bio-energy sector, driving sustainable transformation across India. This role offers a unique opportunity to work on high-impact projects while collaborating with a mission-driven and innovative team. Supervision & Collaboration: Reports to: Head of Marketing Works closely with: Product, Operations, Sales, Policy, and Strategic Planning teams Qualification : MBA (preferred with Engineering background) or Degree in Economics / Statistics

Graphic Designer Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role We re looking for a talented and creative Graphic Designer to join our dynamic team at Zkraft. This role is crucial for shaping impactful visual content that supports our digital marketing and branding initiatives. You ll work on diverse projects including web design, digital campaigns, and UI/UX interfaces for clients across various industries. The ideal candidate has a strong design portfolio and a passion for creating compelling, user-focused visuals that align with strategic goals. About Zkraft Zkraft is a full-service digital marketing agency under Vertoz (NSEI: VERTOZ). We specialize in delivering end-to-end digital solutions from strategy and transformation to media planning and buying. Our proprietary platforms like Ingenious Plex, Azurite, and Qualispace power campaigns across industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government. We combine creativity, technology, and AI-driven insights to deliver measurable results and exceptional audience engagement. Key Responsibilities Create visually striking designs for digital and print platforms. Design marketing assets: social media creatives, banners, email templates, etc. Maintain brand consistency across all deliverables. Collaborate with developers, marketers, and strategy teams. Stay up-to-date with design trends and emerging technologies. Manage multiple projects and adapt to varying client requirements. Qualifications Bachelor's degree in Graphic Design, UI/UX Design, or related field. 1 3 years of professional experience in graphic design. Proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Figma for UI/UX collaboration Strong grasp of design principles: typography, color theory, and layout. Familiarity with responsive web and mobile design. Basic knowledge of HTML and CSS is a plus. Detail-oriented with strong communication and teamwork skills. Qualification : Bachelor's degree in Graphic Design, UI/UX Design, or related field

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Advisor Demand Generation Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: UnboundB2B is seeking a motivated Advisor for its Appointment Setting and Demand Generation operations. The ideal candidate will have 1-2 years of experience in B2B sales, appointment setting, and lead generation. This role focuses on setting qualified appointments, collaborating closely with the Campaign Manager, and contributing to customer satisfaction (C-SAT) goals. Roles and Responsibilities: Conduct sales pitch calls to prospective customers aimed at appointment setting and generating new business opportunities. Connect and engage with prospects on LinkedIn as part of the lead generation process. Identify, qualify, and generate leads within the defined international market territory. Create and maintain a comprehensive database of prospective clients. Collaborate effectively with internal teams and client-facing teams to align strategies. Manage phone and email interactions with customers to build strong relationships, provide excellent customer service, and develop sales opportunities. Work in coordination with sales and support teams to achieve customer satisfaction, revenue goals, and long-term account growth in line with company strategy. Qualifications & Education: Minimum 1-2 years of experience as a Business Development Executive or in a similar sales role within B2B, Lead Generation, or IT Sales industry. Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred. Preferred Skills: Excellent verbal and written communication skills in English. Updated with the latest technologies and IT industry trends. Willingness to work night shifts as per business requirements. Graduate preferably in Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about growing within the IT sales domain. Experience handling accounts in the B2B international market is highly desirable. Qualification : Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred

Job Title: Senior Partner Marketing Manager Company: Druva Location: Pune, Maharashtra, India About Druva: Druva is the autonomous data security company that puts data protection on autopilot with a 100% SaaS, fully managed platform designed to secure and recover data from all threats. The Druva Data Security Cloud guarantees data availability, confidentiality, and fidelity, delivering autonomous protection, rapid incident response, and assured data recovery. Trusted by over 6,000 customers including 65 of the Fortune 500 Druva leads in defending business data in today s connected world. With a $10 million Data Resiliency Guarantee, Druva ensures customer data is protected against every cyber threat. Role Overview: We are looking for a Senior Partner Marketing Manager to lead and energize participation in Druva s global Partner+ program. This role focuses on partner activation, engagement, and enablement to maximize channel sales revenue worldwide. You will collaborate with internal teams and external partners to strengthen Druva s channel ecosystem. Reporting to the Director of Partner Marketing, you will be a vital member of the Global Partner and Field Marketing team. Key Responsibilities: Partner Program Strategy & Management: Develop and drive clear communications to align partners with Druva s business goals and define clear success paths. Manage the Partner+ program structure, including partnership tiers, benefits, incentives, and rewards. Monitor partner compliance, track performance metrics, and oversee certification completions and other program requirements. Maintain strong two-way communications with Druva s global channel leadership. Design and deliver partner enablement programs that boost activation, deal closures, engagement, knowledge, and sales effectiveness. Oversee external engagement platforms such as PRM, LMS, ON24, gifting/loyalty, and data analytics tools. Collaborate with internal teams to optimize partner program effectiveness and platform utilization. Partner Portal Management: Own the end-to-end management and continuous enhancement of the Partner Portal. Work closely with internal stakeholders to create, update, and distribute relevant content including enablement tools, playbooks, integrations, and sales resources. Analyze portal analytics and partner engagement metrics to identify opportunities for improvement. Coordinate with IT, operations, and third-party vendors to enhance portal functionality and user experience. Required Qualifications & Experience: 5+ years of experience in channel enablement, partner management, or related fields. Proven experience managing partner portals and enablement technologies. Strong knowledge of channel sales models, partner ecosystems, and B2B sales cycles. Excellent project management and communication skills. Ability to analyze data and translate insights into actionable partner program improvements. Proficiency with CRM, PRM, and LMS platforms (e.g., Salesforce, Impartner, Seismic). Demonstrated success collaborating cross-functionally with sales, marketing, product, and IT teams. Preferred Skills: Experience in SaaS, technology, or IT-related industries. Familiarity with partner incentive models, including rebates, deal registration, and MDF programs. Expertise in partner community building and engagement strategies. If you thrive in a dynamic environment and enjoy driving partner success through strategic marketing and enablement, this role offers a unique opportunity to make a global impact at Druva.

Graphic Designer & Visualizer Pune Job Description We are seeking a highly creative, detail-oriented, and passionate Graphic Designer to join our dynamic design team. The ideal candidate should have a strong portfolio, a solid understanding of visual communication, and the ability to turn concepts into compelling visual content. You ll play a key role in conceptualizing and executing graphic designs that align with our brand strategy and client expectations. Key Responsibilities Design and produce high-quality visuals for marketing campaigns, product packaging, branding, logos, social media, and print materials. Create engaging visual content that effectively communicates brand messages and meets strategic marketing objectives. Collaborate with clients and internal teams to understand project goals and deliver customized visual solutions. Develop signage systems, promotional displays, and marketing collaterals with strong visual appeal. Select and arrange colors, typography, images, and layout to enhance user engagement and communication clarity. Review and revise existing design concepts based on client feedback and project requirements. Requirements Minimum 3 years of professional experience in graphic design. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and CorelDRAW. Strong visual design skills with a keen eye for aesthetics and attention to detail. Understanding of design principles, layout techniques, and current design trends. Excellent communication and interpersonal skills. Basic knowledge of networking protocols is a plus. Work in a collaborative and creative environment. Opportunity to grow your design career and contribute to impactful brand storytelling. Engage in diverse projects that challenge your creativity and push your design skills to the next level. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Design / Marketing / Advertising

Global Digital Marketing Executive (Female) | Pune Job Description We are seeking a motivated and results-driven Global Digital Marketing Executive (Female) who can develop and implement comprehensive sales and marketing plans via digital channels. You will be responsible for identifying new business opportunities globally while maximizing growth within our existing client base to achieve sales targets. Key Responsibilities Generate B2B leads by exploring new digital channels and marketing platforms. Plan and execute multi-channel online marketing campaigns to boost brand visibility and lead generation. Prepare high-quality proposals, drafts, and tenders tailored for potential international clients. Implement direct marketing strategies including email marketing, telesales, and web outreach. Develop compelling value propositions and branding materials for new and existing services. Manage the creation and coordination of marketing collateral including brochures, presentations, newsletters, and case studies. Lead the lead nurturing process through targeted digital marketing efforts. Manage and optimize social media channels such as LinkedIn, Twitter, and Skype. Monitor and advise on local, national, and international business trends. Maintain accurate and up-to-date customer information in the CRM system. Provide daily and weekly productivity reports to measure individual and team effectiveness. Adhere to regional standards and demonstrate strong negotiation skills. Qualifications & Requirements Diploma or degree with minimum 3 years of proven sales experience in client management, B2B lead generation, telesales, or telemarketing. Strong sales orientation with a proactive and positive work attitude. Excellent spoken and written English communication skills are a plus. Smart, professional, and a self-learner able to adapt to rapidly changing business needs. Solid understanding of digital marketing tools, platforms, and technology. Experience with social media management and online marketing campaigns preferred. Work with a globally recognized brand and international clients. Engage in a fast-paced environment with ample opportunities for professional growth. Be part of a supportive team focused on innovation and digital excellence. Competitive salary and benefits. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Digital Marketing / Sales / Business Development

Job Title: Senior Marketing Manager Location: Pune, India Employment Type: Full-Time About the Role We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence. Key Responsibilities Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals. Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience. Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts. Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly. Market Expansion: Identify opportunities to reach new market segments and help expand market share. Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches. Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement. Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team. Required Skills and Qualifications Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment. Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels. Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords. CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting. Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals. Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions. Education: A BBA or MBA in Marketing or a relevant field. Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up. Collaborative and innovative environment with the chance to make a significant impact. Competitive salary and benefits package. If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!

Job Title: Business Development Executive Job Summary We are seeking a passionate and dynamic Business Development Executive to join our sales team. The ideal candidate will be responsible for generating leads, making sales calls, building client relationships, and consistently meeting or exceeding sales targets. Objectives of the Role Build business by identifying, qualifying, and selling to potential clients. Develop and maintain strong relationships with clients to ensure repeat business and customer satisfaction. Key Responsibilities: Identify new business opportunities by researching prospects and analyzing market trends. Establish and maintain client relationships by understanding their needs and offering effective product or service solutions. Actively seek out new sales opportunities through cold calling, networking, and social media. Set up and attend meetings with potential clients to understand their needs. Deliver product or service presentations tailored to client requirements. Prepare regular reports on sales performance and pipeline status. Collaborate with internal teams to align sales efforts with overall goals. Participate in industry events, exhibitions, or conferences as needed. Negotiate and close deals, addressing objections or concerns effectively. Gather feedback from clients and share insights with internal teams. Required Skills & Qualifications: Proven experience in a Business Development or similar sales role. Basic understanding of the IT sector. Proficiency in English. Strong knowledge of MS Office tools. Quick learner with a passion for sales. Self-motivated and goal-oriented. Strong presentation skills. Ability to build and manage client relationships.

Job Title: Marketing Intern Location: Pune Experience: 1 Year Job Type: Full-Time, On-Site Job Summary: RadarSoft Technologies is seeking a highly motivated Marketing and Public Relations Intern to join our dynamic team in Pune. This is a full-time, on-site position where the intern will gain hands-on experience in various marketing and public relations activities aimed at supporting the company s growth and enhancing its visibility in the market. As a Marketing Intern, you will work closely with the marketing and PR teams, assisting in a variety of tasks ranging from content creation, social media management, and public relations strategies to event coordination and market research. This is a great opportunity for someone looking to build a career in marketing and public relations within a fast-paced, innovative company. Key Responsibilities: Content Creation: Assist in creating and managing engaging content for the company s website, social media platforms, newsletters, and promotional materials. Social Media Management: Support the social media team by planning, scheduling, and posting content across platforms such as LinkedIn, Facebook, Twitter, and Instagram. Public Relations Support: Assist in preparing press releases, media kits, and other PR materials to enhance the company's public image and media presence. Market Research: Conduct research on market trends, competitors, and industry news to assist in developing marketing strategies. Event Coordination: Help organize and coordinate marketing events, webinars, or conferences to promote the company s products and services. Brand Promotion: Support the development and execution of campaigns that promote the RadarSoft brand and its offerings. Reporting: Assist in tracking the performance of marketing campaigns and providing regular updates and reports to the marketing team. Collaborate with Teams: Work closely with cross-functional teams including Sales, Product Development, and Design to ensure consistent messaging and branding. Skills & Qualifications: Educational Background: Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field. Experience: At least 1 year of prior experience in marketing, PR, or a related field (internships or academic projects are considered). Strong Communication Skills: Excellent written and verbal communication skills, with a creative and clear writing style. Social Media Savvy: Good understanding of social media platforms and trends, with the ability to create engaging content. Organizational Skills: Strong attention to detail, with the ability to multitask and meet deadlines in a fast-paced environment. Tech-Savvy: Familiarity with Microsoft Office tools (Word, Excel, PowerPoint) and basic graphic design tools (Canva, Adobe Suite, etc.) is a plus. Proactive and Collaborative: Strong team player with the ability to work independently, take initiative, and contribute to the company s marketing goals. What We Offer: Hands-on Experience: Gain valuable experience in both marketing and public relations while contributing to the growth of a forward-thinking technology company. Learning Opportunities: Exposure to various marketing strategies and PR activities, with the chance to develop your skills under the guidance of experienced professionals. Career Development: Opportunity to build a strong foundation for a career in marketing, communications, or public relations. Collaborative Environment: Work with a creative and supportive team in a fast-paced environment that encourages learning and growth. If you are passionate about marketing, public relations, and want to gain exposure to the tech industry, this is the perfect opportunity to launch your career! Apply now to join the RadarSoft Technologies team in Pune. Qualification : Pursuing or completed a degree in Marketing, Communications, Public Relations, or a related field.

About Talentica Software: Talentica Software is a boutique software development firm founded by industry veterans and alumni from IIT Bombay. We specialize in assisting startups in building innovative products, utilizing cutting-edge technologies to tackle real-world challenges. Over the past 21 years, we ve partnered with 180+ startups, primarily based in the US, contributing to many successful exits. In 2022, Talentica Software was recognized by Great Place to Work as one of India's Great Mid-Size Workplaces. What We re Looking For: We re searching for a passionate visual designerto join our creative team. As an individual contributor, you ll play a key role in shaping our internal and external communications, working closely with the digital and communications teams to craft messages that resonate with our target audience. What You ll Be Doing: As a visual designer, your key responsibilities will include: Creating compelling designs that engage, inform, and convert our target audience across various platforms and channels. Ensuring that all designs are consistent with our brand strategy and marketing goals. Collaborating with writers, marketers, and other team members to visually communicate stories based on written content and discussions. Producing a variety of design assets, including social media posts, case studies, brochures, posters, presentations, websites, and more. To Succeed in This Role, You Should Have: Qualifications: A Bachelor's degree in design, fine arts, or a related field from NID or a similar institution. Experience: At least 2 years of experience designing campaigns, social media content, case studies, brochures, posters, presentations, websites, and other creative assets. Skills: Ability to visually communicate stories based on written content, collaborating with writers and other team members. Expertise in design software such as Illustrator and Figma. What You ll Find at Talentica: A Culture of Innovation: Join a team where creativity and innovation are central to everything we do. Endless Learning Opportunities: Continuously develop your skills and stay ahead of the latest design trends and tools. Talented Peers: Work alongside passionate and like-minded individuals who share your love for design. Work-Life Balance: We prioritize your well-being and offer flexible schedules and remote work options to help you balance both your personal and professional life. Qualification : A Bachelor's degree in Design, Fine Arts, or a related field from NID or a similar institution.

About Talentica Software: Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits. In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces. What We re Looking For: We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results. What You ll Be Doing: Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions. Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords. Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts. Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads). Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms. Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI. Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets. Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution. To Be Successful in This Role, You Should Have: Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory). Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role. Essential Skills: Proven expertise in B2B demand generation, PPC advertising, and SEO strategies. Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot. Experience in content marketing, thought leadership, and brand positioning. Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking. Ability to collaborate cross-functionally with sales, engineering, and leadership teams. What You ll Find Here: Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills. Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities. Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers. Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options. Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team! At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you. Qualification : MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Digital Marketing Specialist Location: Pune Experience: 4+ Years Education: Bachelor s degree in Marketing, Communications, or a related field About the Role We are looking for an experienced and results-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies, managing client relationships, and overseeing social media platforms to drive brand awareness, engagement, and lead generation. If you are passionate about digital marketing, analytics, and client management, this is a fantastic opportunity to make an impact and grow in a dynamic, fast-paced environment. Key Responsibilities Strategic Marketing & Campaign Management Develop and execute digital marketing strategies and campaigns to achieve business goals. Analyze market trends, customer behavior, and competitor activities to optimize marketing efforts. Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to maximize ROI. Client & Stakeholder Management Build and maintain strong client relationships, ensuring timely communication and satisfaction. Provide regular performance reports, insights, and recommendations to clients. Address client inquiries and resolve issues promptly and professionally. Social Media & Content Management Create, manage, and optimize social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube). Develop engaging content calendars, schedule posts, and monitor engagement. Track social media metrics and adjust strategies for better performance. SEO, SEM & Website Optimization Monitor and improve website traffic and performance through SEO, SEM, and UX enhancements. Conduct keyword research and implement on-page and off-page SEO strategies. Utilize analytics tools (Google Analytics, Search Console) to track and improve website conversions. Data Analysis & Reporting Analyze campaign performance metrics and create insightful reports. Use data to optimize marketing strategies and enhance campaign performance. Stay up-to-date with industry trends and emerging digital marketing technologies. 4+ years of experience in digital marketing, including client management and social media. Strong understanding of SEO, SEM, PPC, social media, email marketing, content marketing, and analytics. Hands-on experience with Google Ads, Facebook Ads, and other digital ad platforms. Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.). Excellent communication and relationship-building skills. Analytical mindset with the ability to interpret data-driven insights. Strong organizational and multitasking skills with attention to detail. Ability to work both independently and collaboratively in a team environment. Bonus Points If You: Have experience with marketing automation tools, CRM platforms, and web analytics tools. Have worked on lead generation campaigns and conversion rate optimization. Have a creative eye for branding, content, and social media visuals. Exciting Growth Opportunities Work on impactful digital marketing campaigns and grow with the company. Data-Driven Culture Use cutting-edge tools and strategies to achieve results. Collaborative Work Environment Work with a team that values innovation and creativity. Exposure to Multiple Industries Get hands-on experience across diverse sectors and clients. Qualification : Bachelors degree in Marketing, Communications, or a related field

About Aera Technology Aera Technology is a leader in Decision Intelligence, helping enterprises operate more efficiently, intelligently, and sustainably. Our Aera Decision Cloud seamlessly integrates AI-driven innovations with enterprise systems to automate and enhance decision-making in real time. Product Marketing Manager (AI & IT) We are looking for a Product Marketing Manager with expertise in AI and IT to craft compelling narratives, engage CIOs, and showcase the transformative power of Decision Intelligence. In this role, you will translate complex AI capabilities into clear, impactful messaging that resonates with technical and business audiences. Key Responsibilities Define and execute an AI and IT-focused product marketing strategy. Develop product positioning, value propositions, and messaging. Create content that demystifies AI concepts and highlights Aera s capabilities. Collaborate with marketing and product teams to produce technical content and whitepapers. Design and execute data-driven marketing campaigns. Develop competitive comparison guides. Work closely with Product Management on product launches. Provide AI market insights for campaign strategies. Success Metrics Product revenue performance Win/loss rates Product pipeline and forecast accuracy Sales adoption of enablement materials About You 8+ years of experience in product marketing or customer-facing roles. Technical expertise in AI and IT, with knowledge of machine learning and automation. Strong storytelling and content development skills. Experience defining go-to-market strategies and executing data-driven campaigns. Ability to assess market trends and competitive positioning. Collaborative mindset with strong communication skills. Customer-centric approach to marketing. Preferred: MBA and a degree in Engineering, Computer Science, or Applied Sciences. Aera Technology fosters an innovative and inclusive work environment where employees thrive. We offer: Competitive salary and stock options Comprehensive benefits Professional development programs A flexible work environment Equal Opportunity Employer Aera Technology is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, or disability status. Join us and help shape the future of Decision Intelligence! Qualification : MBA and a degree in Engineering, Computer Science, or Applied Sciences.