Marketing Support Jobs in Bengaluru

Sr. Enterprise Applications Developer Location: Bengaluru Team: Tech Ops Engineering Experience Required: 5+ Years About Aviatrix: Aviatrix is a cloud network security leader trusted by 500+ global enterprises. We provide the power, control, and security needed to modernize cloud strategies, ensuring organizations are ready for the future of AI-driven cloud networking. The Role: Engineering for Business Excellence As a Sr. Enterprise Applications Developer, you will join our Tech Ops team to architect secure, scalable, and reliable internal applications. You will work with serverless architectures and LLM-powered tools to support critical business functions and solve complex technical challenges. Technical Stack & Expertise Core Technologies: Serverless Mastery: Hands-on experience with AWS Lambda and AWS Step Functions. Backend & Scripting: Proficient in Node.js and Python. Frontend & Data: Skilled in React for UI development and Postgres for database management. Multi-Cloud: Familiarity with AWS, Azure, and GCP platforms. Engineering Competencies: Architecture: Strong understanding of Distributed Systems and API Design. AI Workflow: Ability to leverage AI/LLM tools for code generation, test automation, and architecture exploration. Security: Experience with SSO integrations and secure authentication solutions. Operations: Familiarity with DevOps, CI/CD, and building IT applications for Sales, Support, or Marketing. Primary Responsibilities Scalable Development: Build internal applications using modern cloud-native patterns. Integration Management: Develop and maintain secure integrations between internal systems and external services. Operational Excellence: Lead code reviews, testing, and debugging to ensure high performance and reliability. Cross-functional Leadership: Partner with IT, Security, and Business stakeholders to align on system requirements. Mentorship: Participate in technical hiring and support the growth of the engineering team. Benefits & Why Aviatrix Total Rewards: Comprehensive pension, private medical, life assurance, and long-term disability. Wellbeing: Annual wellbeing stipend and a generous holiday allowance. Culture of Growth: We value unique career journeys if you are excited by this role, we encourage you to apply even if your background doesn't match every requirement perfectly.

Position: Marketing Manager / Deputy Manager Type: Full Time Experience: 8 10 Years Location: Bangalore Role Purpose To lead integrated marketing efforts that drive lead generation, customer engagement, and sales enablement across digital platforms, marketing automation systems, and sales operations. This position is crucial in aligning marketing initiatives with sales productivity, ultimately boosting market share and customer reach for the organization. Key Responsibilities Market Analysis & Product Communication Conduct competitive benchmarking, market research, and customer insight gathering for the concrete equipment sector. Develop technical marketing collateral and product content in collaboration with Product Management & Engineering teams. Create newsletters, mailers, and presentations aligned with brand guidelines to support sales efforts. Sales Operations Support Partner with Sales teams to improve CRM usage, lead tracking, and pipeline visibility. Enhance customer journey mapping and conversion processes with sales and product teams. Analyze sales data for trends, opportunities, and engagement gaps. Support the design and implementation of sales enablement tools and mobile sales apps. Digital Marketing & Lead Generation Run and optimize SEO, SEM, and paid media campaigns to increase inbound leads. Manage digital presence across social media, email, and landing pages. Drive performance from platforms like IndiaMART and apply corrective actions where needed. Marketing Automation & Tools Implement and manage platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo. Automate campaigns, lead scoring, and segmentation to enhance efficiency. Track campaign performance and optimize for improved ROI. Events, Exhibitions & Campaigns Plan and execute industry event participation (e.g., EXCON, BAUMA, Concrete Show) in coordination with marketing leadership. Support product launches, roadshows, BTL activities, and customer meets. Oversee vendor coordination and logistics for successful event execution. After-Sales Marketing & Customer Engagement Partner with After-Sales and Parts teams to roll out service campaigns, loyalty programs, and feedback initiatives. Design post-sale campaigns and customer health check content to maintain engagement. Reporting & Analytics Maintain dashboards to track digital, lead conversion, and sales enablement KPIs. Ensure CRM data hygiene and provide actionable insights. Assist with marketing budgeting and monthly expense tracking. Desired Skills & Competencies Strong B2B marketing background, preferably in industrial or capital goods sectors. Proficiency in CRM platforms (Salesforce, Zoho CRM) and marketing automation tools (HubSpot, Marketo). Excellent content creation skills for technical and product marketing. Strong analytical mindset with data-driven decision-making. Effective collaboration with cross-functional teams. Experience with SEO tools, Google Analytics, and LinkedIn Campaign Manager. Educational Qualifications MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute. Preferred Industry Background B2B Industrial, Capital Goods, Construction Equipment, or Automotive Components. Qualification : MBA/PGDM in Marketing, Sales, or Business Analytics from a reputed institute

Job Title: Manager Marketing Location: Bengaluru Experience Required: 6 to 10 years Minimum Qualification: MBA (Marketing/Strategy) B.Tech or M.Tech (Electronics preferred) Key Skills Business Development Marketing Communications Competitive & Market Analysis Strategic Planning B2B Marketing Digital Marketing & Lead Generation Budget & Project Management Marketing Automation Tools Job Summary We are seeking a dynamic and strategic Marketing Manager with 6 10 years of experience, preferably in the industrial electronics or EMS (Electronics Manufacturing Services) sector. The ideal candidate will lead marketing initiatives, manage cross-functional collaboration, and support business growth through market insights, effective campaigns, and customer engagement. Key Responsibilities Drive customer relationship management with strong communication and interpersonal skills. Develop and execute business and marketing strategies aligned with organizational goals. Conduct in-depth market research and competitive analysis to guide decision-making. Plan, implement, and track targeted marketing campaigns to generate quality leads. Manage marketing budgets and ensure cost-effective execution. Oversee digital marketing efforts and work closely with the sales team to align messaging. Manage multiple projects simultaneously while meeting tight deadlines. Utilize marketing automation tools to improve efficiency and reporting. Collaborate with value chain functions including TLS, SCG, QC, and PMG to align marketing efforts. Provide support in contract and project management where required. Preferred Experience Experience in the EMS industry or industrial electronics domain. Strong exposure to B2B sales and marketing strategies. Familiarity with project or contract management processes. Hands-on experience with marketing automation platforms and CRM tools. Qualification : B.Tech or M.Tech (Electronics preferred)

Job Title: Inside Sales Executive Location: Bengaluru Job Type: Onsite No. of Positions: 1 2 Joining: Immediate About EBSL Automat Pvt. Ltd. EBSL Automat is a leading provider of home automation and smart living solutions, delivering cutting-edge technologies that enhance comfort, security, and convenience. We are committed to innovation, customer satisfaction, and employee growth. Position Overview We are seeking a dynamic and proactive Inside Sales Executive to support our growing team. In this role, you will manage vendor relationships, negotiate product pricing, and develop tailored proposals to meet customer requirements. You'll play a key role in ensuring customer satisfaction and driving sales through effective coordination and communication. Key Responsibilities Build and maintain strong relationships with vendors and suppliers of home automation products. Obtain product specifications, quotations, and pricing details from vendors in a timely manner. Analyze quotations, negotiate favorable pricing and terms to maximize value and profitability. Collaborate with the sales team to understand customer needs and identify appropriate product solutions. Develop customized proposals based on specific customer requirements using vendor-provided data. Present proposals to customers, handle objections, and answer product-related queries. Follow up with customers to close deals and maintain strong post-sale relationships. Maintain accurate records of all vendor communications, proposals, and sales activities in the CRM. Stay informed about the latest trends, technologies, and product offerings in the home automation industry. Qualifications & Requirements Bachelor's degree in Business Administration, Marketing, Engineering, or related field preferred. Proven experience in inside sales, vendor management, or procurement preferably in home automation or technology sectors. Familiarity with CRM systems and proficiency in Microsoft Office tools (Word, Excel, Outlook). Knowledge of smart home technologies (e.g., KNX, Zigbee, Wi-Fi systems) is a strong advantage. Must-Have Skills Strong Communication: Clear and professional communication with customers, vendors, and internal teams. Negotiation: Skilled in negotiating pricing and agreements with vendors and handling customer concerns. Vendor Management: Capable of evaluating suppliers and ensuring timely, quality product deliveries. Customer Focus: Ability to understand and address specific client needs through tailored proposals. Attention to Detail: Accuracy in analyzing quotes, specifications, and pricing structures. Organization: Well-organized with the ability to manage multiple leads and maintain detailed records. Team Collaboration: Strong team player who can align with sales, marketing, and customer support. Problem Solving: Resourceful and proactive in overcoming challenges and identifying solutions. Good to Have Time management and lead follow-up capabilities. Resilience in handling objections and rejection in a competitive market. Market awareness to identify new sales opportunities and stay ahead of trends. Technical understanding of home automation hardware/software is a plus. Perks & Benefits Comprehensive benefits including health insurance, paid time off, and employee provident fund. Career growth opportunities within a fast-growing technology-driven company. Collaborative and inclusive team environment with a focus on innovation. Company Culture & Commitment At EBSL Automat, we are dedicated to building long-term partnerships with our employees. We expect a minimum commitment of 2 years, ensuring professional development and alignment with our organizational vision. The notice period is 2 months, supporting seamless transitions and planning. Apply Today If you're passionate about technology, sales, and building meaningful customer relationships in a rapidly growing industry, we invite you to join us and help shape the future of smart living. Qualification : Bachelor's degree in Business Administration, Marketing, Engineering, or related field preferred

Position: Enquiry Processing Associate Marketing Department: Marketing Extension Location: Bengaluru Role Overview: We're looking for a responsive and detail-oriented Enquiry Processing Associate to manage incoming enquiries from Key Account Managers (KAM) through phone, email, and chat. This role involves accurately processing enquiries, providing product information, resolving issues, and collaborating across teams to ensure excellent customer service. Key Responsibilities: Respond promptly and professionally to enquiries from KAM via phone, email, and chat. Accurately process and document all enquiries in the company system. Provide clear and detailed information regarding products, services, and company policies to KAM on a daily basis. Resolve customer issues efficiently and escalate complex cases to the relevant departments or personnel. Maintain current knowledge of company products, services, and technologies. Work closely with other departments to ensure enquiries are addressed comprehensively and promptly. Generate, present, and analyze reports on enquiry trends to support continuous improvement. Qualifications & Skills: Bachelor s degree in Business Administration (BBA) or any other discipline. Excellent communication skills, both written and verbal. Strong attention to detail and organizational skills. Ability to work collaboratively in a team environment. Proficient in using communication tools and enquiry management systems. Qualification : Bachelors degree in Business Administration (BBA) or any other discipline.

Position: Associate Marketing Department: Marketing Extension Location: Bengaluru Role Overview: We are looking for a diligent Associate Marketing professional to manage vendor registrations, monitor government tenders, coordinate with the marketing team on stock and payments, and ensure smooth documentation and follow-up processes. Key Responsibilities: Manage the entire vendor registration process with various vendors. Track announcements of tenders by government organizations and agencies relevant to our products. Prepare and submit tenders to government sector customers accurately and timely. Monitor daily stock levels and coordinate with the marketing team to expedite dispatch of materials that have been in stock for over 7 days. Follow up with marketing team members to finalize comments on NDA drafts issued by customers. Maintain organized files of all important and relevant documents. Follow up on payment collections (receivables) with the marketing team to ensure timely receipt. Circulate monthly statements on overdue payments and receivables to the marketing team, regularly following up to ensure payments are collected within deadlines. Monitor payments related to dispatches made with cash discounts under special approvals, ensuring timely collections. Coordinate with the marketing team to recover overdue interest payments from customers. Qualifications: Bachelor s or Master s degree in Commerce (B.Com./M.Com.) or equivalent qualification. Strong organizational and communication skills. Detail-oriented with good follow-up and coordination abilities. Ability to work collaboratively with cross-functional teams. Qualification : Bachelors or Masters degree in Commerce (B.Com./M.Com.) or equivalent qualification.

Position: Business Technology Data Engineer Location: Bengaluru, India (Hybrid 3 days onsite) Company: Samsara Technologies India Pvt. Ltd. About Samsara Samsara (NYSE: IOT) is a leader in the Connected Operations Cloud, enabling businesses across industries like transportation, logistics, manufacturing, and field services to harness IoT data for safety, efficiency, and sustainability improvements. Samsara helps organizations digitize physical operations at scale, improving outcomes that impact global infrastructure. Role Overview Samsara is seeking a Business Technology Data Engineer to join its Data & Analytics team within the Business Technology division. In this role, you will design, build, and optimize end-to-end data pipelines and infrastructure for various business-critical systems across CRM, marketing, support, and product platforms. You'll collaborate with teams across the company to build reliable and scalable data solutions that power reporting, automation, and analytics. This hybrid role requires working 3 days per week from the Bengaluru office and 2 days remotely, with working hours aligned to India Standard Time (IST). Key Responsibilities Data Engineering & Platform Development Design and maintain ETL/ELT pipelines that integrate and transform data across business systems. Build scalable data infrastructure to support advanced analytics and real-time reporting needs. Write Python and SQL scripts for data ingestion, transformation, and validation. Data Integration & Enablement Work with diverse data sources: CRM, product telemetry, marketing automation, support ticketing, and order flow systems. Develop and support data lake and data warehouse solutions using Snowflake, Redshift, Databricks, or BigQuery. Ensure interoperability between applications and data layers. Performance & Quality Monitor and optimize pipeline performance, implement observability and alerting. Improve data quality, lineage, and governance across systems. Partner with internal stakeholders (e.g., Sales Ops, Marketing Ops, Analytics) to deliver reliable data products. Minimum Qualifications Bachelor s degree in Computer Science, Data Engineering, or related field. 5+ years of professional experience in data engineering. 3+ years experience building and maintaining end-to-end pipelines in a modern data stack. Strong in SQL and Python. Hands-on experience with: ETL tools: Fivetran, dbt Cloud: AWS (preferred), GCP, or Azure Databases: MySQL, PostgreSQL, Oracle, or similar Data Warehouses: Snowflake, Redshift, BigQuery, Databricks Preferred Qualifications Familiarity with API-based ingestion, serverless architecture (Lambda, API Gateway, SQS, etc.). Experience with monitoring tools (DataDog, CloudWatch, Splunk). Comfortable engaging stakeholders to translate business needs into data solutions. Proficiency in Docker, Kubernetes, or AWS Fargate is a plus. Qualification : Bachelors degree in Computer Science, Data Engineering, or related field

Job Title: Corporate Communications Manager Location: Bangalore, Karnataka, India Department: Marketing Experience Required: 7 10 years About TheMathCompany TheMathCompany (MathCo ) is a global Enterprise AI and analytics firm trusted by Fortune 500 and Global 2000 companies for data-driven decision-making. With our proprietary platform, NucliOS, and a strong culture of innovation and collaboration, we build custom AI solutions to solve complex business problems. We're a people-first organization where curiosity is encouraged, creativity is celebrated, and impact is inevitable. Role Overview As the Corporate Communications Manager, you will drive MathCo s overarching communication strategy shaping our internal narrative, amplifying our employer brand, and positioning us as a thought leader in the industry. This is a high-impact role that balances strategy with execution. You ll lead a team of communication specialists and work closely with senior leadership, HR, marketing, and business teams to craft compelling, consistent, and culturally resonant communications across all key channels. Key Responsibilities Internal Communications Develop and execute a comprehensive internal communications strategy to foster alignment, engagement, and transparency. Create messaging for leadership updates, organizational priorities, cultural milestones, and business wins. Produce and manage content for internal channels including newsletters, town halls, intranet, and leadership communications. Use analytics and feedback to continually improve internal communications effectiveness. Media Relations & Thought Leadership Own and manage relationships with media outlets and journalists in India and North America. Craft and pitch press releases, bylines, feature stories, and leadership thought pieces. Prepare company spokespeople for public appearances and media engagements with briefing documents and coaching. Awards & Recognitions Identify and manage opportunities for industry and employer awards that elevate our brand and showcase our impact. Oversee the entire awards lifecycle from identifying submissions to writing, designing, and packaging entries. Amplify award wins and nominations internally and across external platforms. Talent Branding Partner with Talent Acquisition and the People Success team to strengthen MathCo s employer brand. Create compelling content for external platforms that highlights our workplace, culture, values, and people. Support recruitment marketing with campaigns, collateral, and branding for events such as campus hiring. Team & Stakeholder Management Lead and mentor a team of communication professionals. Collaborate with cross-functional stakeholders to ensure message consistency and alignment across touchpoints. Develop and implement a structured communication calendar and track key KPIs for communications effectiveness. 7 10 years of experience in corporate communications, marketing, or brand roles preferably in a B2B tech, analytics, or consulting environment. Strong leadership skills with experience managing teams and working in a matrixed organization. Exceptional storytelling, writing, and content development abilities across multiple formats and audiences. Demonstrated success in managing internal communications, employer branding, media relations, and award submissions. Strategic thinker with hands-on execution skills, and the ability to operate autonomously in a fast-paced, high-growth environment. Work with some of the brightest minds in enterprise AI and analytics. Play a pivotal role in shaping the voice and narrative of a growing global brand. Enjoy a culture that values people, innovation, and impact. Be part of a journey to "Leave a Mark" on the company, your career, and the industry.

Job Title: Marketing & Content Associate | 6-12 Months Experience | Social Media, Content Creation | Bangalore, India Location: Bangalore, Karnataka, India About the Role: We re looking for a passionate Marketing & Content Associate to join our dynamic team in Bangalore. If you love crafting compelling stories, managing social media, and shaping brand voices, this role offers you ownership, variety, and real impact. You ll work closely with leadership and cross-functional teams to bring our brand to life across channels from social media posts to website content and podcasts. Key Responsibilities: Social Media Management: Plan, write, and publish engaging posts across LinkedIn, Twitter, and Instagram Content Creation: Produce short-form and long-form content including blog posts, taglines, website copy, and podcast blurbs Website Management: Coordinate with teams to make minor updates on our WordPress website Podcast Support: Assist in planning, scripting, and promoting podcast episodes Presentation Design: Create visually appealing decks for both internal and external use using tools like Canva or Figma Marketing Coordination: Support marketing campaigns, events, newsletters, and brainstorming sessions Analytics & Optimization: Track performance metrics, analyze what works, and continually improve marketing efforts Collaborate closely with leadership and contribute creative ideas that translate into real campaigns Requirements: 6 to 12 months of experience in marketing, content writing, or communications (internships count!) Excellent writing and storytelling skills with strong attention to grammar and detail Comfortable using or eager to learn tools like Canva, WordPress, PowerPoint, and Figma A social media native who understands platform trends and audience engagement High-energy self-starter with a curious mind and passion for learning Ability to thrive in a fast-paced, evolving environment Education: Bachelor s or Master s degree in Marketing, Communications, Journalism, or related field Desirable Skills: Experience with marketing analytics and data-driven learning Open Positions: 1 Be part of a vibrant team where your ideas make a difference Gain hands-on experience across multiple marketing channels Grow your skills and career with a company that values creativity and innovation Qualification : Bachelors or Masters degree in Marketing, Communications, Journalism, or related field

Product Manager Location: Bangalore, India About MaxVal Founded in 2004, MaxVal is a leader in IP services known for its focus on efficiency, cost-effectiveness, and continuous improvement driven by metrics-based processes. We pioneered tech-enabled IP solutions ahead of industry trends and now serve over 600 clients worldwide. With 725+ employees passionate about IP and technology, MaxVal is dedicated to innovation and delivering customer and employee success. Job Overview The Product Manager will own the planning and execution of product development throughout the entire lifecycle. You will gather and prioritize customer and product requirements, define a clear product vision, and collaborate closely with engineering, sales, marketing, and support teams. Your work will ensure that product initiatives align with MaxVal s strategic goals and meet market demands effectively. Key Responsibilities Align Product and Organizational Goals: Ensure that product objectives support MaxVal s broader business strategy. Roadmap Development: Create and manage both short-term (6 months) and long-term (6+ months) product roadmaps. Market Opportunity Analysis: Analyze customer feedback to identify market trends and new opportunities. Product Releases: Manage release cycles according to Agile methodologies, ensuring smooth execution and adherence to timelines. Acceptance Criteria & QA: Define clear acceptance criteria and oversee quality assurance to maintain product excellence. Product Collateral Development: Prepare internal documentation, client-facing materials, and maintain sandbox environments for testing and demos. Cross-Functional Collaboration: Facilitate communication between Implementation, Pre-Sales, and Sales teams to ensure product alignment. Maintain a prioritized calendar for product requirements and customer feedback. Leadership: Lead Customer Advisory Boards and User Forums to build strong customer relationships and gather insights for continuous improvement. Skills and Abilities Required Deep knowledge of the Intellectual Property domain. Exceptional communication and interpersonal skills. Strong attention to detail and excellent organizational abilities.

Lead Sales Data Operations Location: Bangalore, India (On-site) About Rubrik Rubrik is the fastest-growing enterprise startup in Silicon Valley, revolutionizing cloud data management. Following our IPO in April 2024, we reached $1B ARR with 38% YoY growth as of Q3 2025. Leveraging AI and cutting-edge technology, we solve complex challenges to drive innovation and efficiency across sales and beyond. About the Role Rubrik is seeking a proactive and detail-oriented Sales Data Operations Lead to oversee and elevate data management practices within our Bangalore office. This leadership role will involve managing a team of Data Operations Analysts, driving data governance initiatives, and exploring AI-powered solutions to enhance data quality and operational efficiency. If you thrive in a fast-paced environment and are passionate about maintaining clean, accurate sales data, this role offers a unique opportunity to impact the future of data-driven sales operations. Key Responsibilities Leadership & Team Management Lead, mentor, and support a team of 2-3 Data Operations Analysts. Foster a high-performing, collaborative team environment. Delegate tasks effectively and provide performance feedback to meet goals. Data Quality & Maintenance Oversee CRM data entry and ensure accuracy and timeliness of account records. Utilize enrichment tools like D&B Hoovers and ZoomInfo for data validation. Regularly clean duplicate records, merge accounts, and update outdated information. Manage data change request queues while adhering to SLAs. Conduct audits to detect and resolve data inconsistencies. Cross-Functional Collaboration Work closely with Marketing, Customer Support, and IT teams to align on data governance policies. Lead monthly Data Operations status meetings with key stakeholders. Actively gather and incorporate feedback to improve data processes. Data Governance & Continuous Improvement Analyze root causes of data quality issues and implement corrective measures. Innovate and implement solutions for improved data management. Reporting & Documentation Maintain records of data maintenance activities and audit results. Prepare regular reports on data quality and operational metrics for senior leadership. Document processes clearly to support audits and team training. Required Qualifications 5+ years experience with Salesforce Sales Cloud and sales data operations. Minimum 3 years managing small teams (2-5 analysts). Strong expertise in data governance and quality tools such as ZoomInfo and D&B Hoovers. Detail-oriented with exceptional organizational and time management skills. Experience with CRMFusion DemandTools is a plus. Excellent collaboration, analytical, and problem-solving skills. Strong written and verbal communication skills in English. Proactive, innovative approach to process improvement. Bachelor s degree or equivalent experience. Reporting This role reports to the Director of Sales Process & Systems based at Rubrik s US headquarters. Rubrik (NYSE: RBRK) is on a mission to secure the world s data. Through Zero Trust Data Security , we enable organizations to build resilience against cyberattacks, insider threats, and operational disruptions. Powered by machine learning, Rubrik Security Cloud protects data across enterprise, cloud, and SaaS applications ensuring data integrity, availability, and rapid recovery in any scenario.

Marketing Reporting Analyst (Night Shift 8:30 PM to 5:30 AM IST) Location: Bangalore, India Office About the Team At Rubrik, our Marketing Team is growing rapidly and plays a pivotal role in driving the company s mission to secure the world s data. We push boundaries, challenge convention, and thrive on innovative thinking. With a culture rooted in opportunity and empowerment, we bring bold ideas to life and deliver measurable impact. Join us in shaping a fresh perspective in the world of data security. Let s be unstoppable, together. About the Role This is a night shift position, supporting our global marketing initiatives and ensuring timely reporting and insights for the U.S. team. What You ll Do Data Analysis & Reporting Analyze marketing performance across digital (organic & paid), traditional channels, and campaigns. Build and maintain dashboards and performance reports using tools like Tableau and Google Sheets/Excel. Performance Measurement Partner with the Sr. Manager of Marketing Analytics to implement the performance measurement roadmap. Track and report key metrics: lead generation, conversion rates, campaign spend, marketing ROI. Insights & Optimization Identify data trends and deliver actionable insights to improve marketing strategy. Support A/B testing, multi-touch attribution, and budget monitoring efforts. Handle ad hoc reporting requests from stakeholders. Data Integrity & Collaboration Ensure high data accuracy and resolve data quality issues proactively. Collaborate with IT and Data Engineering to maintain best practices for database management. Work cross-functionally with Marketing, Sales, Data Science, and IT to align reporting practices and deliver business insights. Contribute to the development of attribution models for marketing impact assessment. What You ll Bring 4 5 years of experience in an analytical role (marketing, finance, or related field). Bachelor's degree in Finance, Accounting, Marketing Analytics, or a related discipline. Expertise in Excel and Google Sheets advanced formulas, pivot tables, and data visualization. Experience with Tableau or Power BI. Solid grasp of financial concepts and their application in marketing analysis. Familiarity with Salesforce and marketing automation platforms (e.g., Marketo, HubSpot) is a plus. Working knowledge of SQL and relational databases. Strong attention to detail and ability to manage multiple priorities and deadlines. Excellent verbal and written communication skills able to translate complex data for non-technical audiences. A growth mindset and a proactive, solutions-oriented approach to challenges. Be part of a mission-driven company at the forefront of data security. Work alongside industry innovators and contribute to a fast-scaling marketing function. Enjoy a collaborative environment where your insights directly influence business outcomes. Access growth opportunities in a company recognized by Gartner and awarded the Red Dot Design Award. About Rubrik Rubrik (NYSE: RBRK) is redefining data security with Zero Trust Data Security . We help organizations across the globe stay resilient in the face of cyberattacks, insider threats, and disruptions. Rubrik Security Cloud, powered by machine learning, secures data across hybrid and cloud environments, ensuring data integrity, availability, and rapid recovery.

Product Marketing Manager, India Location: Bangalore, India Full Time Company: Meta Meta is looking for a Product Marketing Manager to drive the adoption and growth of advertising solutions for customers across Facebook, Instagram, WhatsApp, and future Meta applications. The ideal candidate will have experience partnering closely with product and sales leaders to deliver successful product revenue and product adoption programs within a fast-paced digital marketing environment. The Product Marketing Manager will independently lead strategic planning and execution in support of channel marketing efforts, representing the full product roadmap and Meta s suite of products and solutions to external clients and partners. Success in this role requires a deep understanding of the advertising market and Meta s advertising products, as well as strong client service skills and the ability to work effectively in a dynamic, cross-functional, and distributed team environment. The ideal candidate will also have experience influencing stakeholders within the organization, including product and sales leaders around the world. Responsibilities: Become the product go-to-market expert for priority ad products and drive product growth and adoption for large advertisers in India. Strategically drive business performance and product adoption goals by managing executive-level relationships and navigating internal and external stakeholders to align and drive execution. Plan and execute local go-to-market strategies including delivering product trainings, client segmentation, product positioning, and creating compelling narratives to drive business outcomes. Partner with cross-functional teams to conduct tests, validate proof points for key products, and scale successful learnings. Act as the voice of the market to global product teams, influencing product strategy and roadmapping by providing market feedback and data-backed insights. Minimum Qualifications: BA/BS degree or equivalent. 6+ years of professional experience in product marketing and digital advertising or related fields. Proven track record of setting priorities, problem-solving, and independently executing on strategic initiatives. Experience influencing stakeholders at various levels, including cross-functional teams and C-level executives. Experience working in a fast-paced, entrepreneurial environment, with the ability to adapt quickly and escalate issues as needed. Strong communication and interpersonal skills, with a commercial and data-driven mindset. Experience conducting market research, analyzing data, and building business cases to influence product management decisions. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. Since the launch of Facebook in 2004, Meta has revolutionized social connectivity. With apps like Messenger, Instagram, and WhatsApp, Meta has empowered billions of users worldwide. Now, Meta is moving beyond traditional 2D screens to create immersive experiences in augmented reality and virtual reality, paving the way for the next evolution in social technology. Join Meta and help us shape the future of digital connection beyond the constraints of screens, distance, and even the rules of physics! Equal Employment Opportunity: Meta is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other legally protected characteristics. Qualification : BA/BS degree or equivalent.

Sr. Product Manager / Product Manager Location: Bangalore Experience: At least 4-5 years in Pharma Marketing Industry: Pharmaceutical Portfolio: Gynae/CP Portfolio Education: Bachelor of Pharmacy (B. Pharma) Master of Business Administration (MBA) in Marketing Role Overview We are looking for an experienced Product Manager or Senior Product Manager to join our team in Bangalore. In this role, you will be responsible for developing and implementing marketing strategies for our Gynae/CP portfolio, collaborating with various teams to drive successful product launches and ensuring the ongoing growth and profitability of our pharmaceutical brands. Key Responsibilities Develop Marketing Strategies: Create and implement effective marketing strategies and communication plans for assigned brands, ensuring alignment with overall business goals. Collaboration with Sales Team: Work closely with the sales team to ensure the successful execution of marketing strategies and initiatives. Campaign Planning and Execution: Plan and execute both strategic and tactical marketing campaigns, ensuring successful product promotions and achieving objectives. Track ROI: Monitor and analyze promotional investments to ensure maximum return on investment (ROI). Cross-functional Coordination: Coordinate with internal departments (such as R&D, supply chain, regulatory, and sales) to ensure smooth marketing operations. Provide Support to Field Colleagues: Offer promotional support, medical advice, and strategic insights to field teams. Review Meetings: Organize and participate in meetings with field colleagues and head office to track progress and results. Monitor Brand Progress: Collaborate with senior sales managers to monitor the progress of assigned brands and ensure business goals are being met. New Product Launches: Identify new product opportunities and successfully launch new products in accordance with company strategies. Brand and Therapy Plans: Develop and prepare annual brand and therapy plans, ensuring timely execution. Market Research: Conduct research using both external and internal data sources to identify opportunities for growth and product improvements. Customer Relationship Management: Manage relationships with Key Opinion Leaders (KOLs) and Key Business Influencers (KBIs) in collaboration with the CRM and sales teams. Conference & CME Participation: Plan and execute participation in national and state conferences and Continuing Medical Education (CME) programs, driving innovation in participation and execution. Sales Review Meetings: Actively participate in sales review meetings and strategy meetings to ensure the alignment of marketing initiatives with sales objectives. Budget Management: Ensure the optimal utilization of promotional expenses within allocated budgets. Sales Team Training: Conduct fieldwork and on-the-job training with the sales team to improve performance and achieve business goals. Skills Required Brand Management: Experience managing brands throughout their lifecycle, from inception to market growth and maturity. Communication Skills: Strong verbal and written communication skills to effectively interact with internal teams, clients, and stakeholders. Analytical Skills: Ability to analyze data, extract actionable insights, and drive decisions based on those insights. Scientific Knowledge: A solid understanding of scientific concepts and the ability to translate them into actionable marketing strategies. Leadership Skills: Strong leadership capabilities to drive cross-functional collaboration and manage teams effectively. Interpersonal Skills: Excellent interpersonal skills, fostering collaboration and maintaining positive relationships with various stakeholders. Adaptability: Ability to unlearn and re-learn, staying open to new ideas and strategies. Presentation Skills: Ability to effectively present ideas, strategies, and insights to internal and external stakeholders. New Product Launch Experience: Proven experience in launching new products and managing their growth within the market. Preferred Qualifications A Bachelor of Pharmacy (B. Pharma) degree combined with an MBA in Marketing. 4-5 years of experience in Pharma Marketing, specifically in the Gynae/CP portfolio. Proven track record in product management, brand development, and successful marketing campaigns. Ability to work in a high-paced, target-driven environment. If you're passionate about the pharmaceutical industry and enjoy managing products that make a difference, this is the perfect opportunity for you. We offer a dynamic and collaborative work environment where you will have the opportunity to make a direct impact on the success of our products. Join us in driving meaningful innovations and delivering life-changing solutions to our customers. Qualification : A Bachelor of Pharmacy (B. Pharma) degree combined with an MBA in Marketing.

Job Title: R&D Scientist Validation, Fast Trak Process Design & Validation Services Location: Bengaluru, India About the Role: We are looking for an R&D Scientist Validation to support the design, execution, and validation of new or improved services as part of our R&D strategic plan. This role will focus on validation services across the bioprocessing portfolio and involves working from early concept development through testing and final implementation. The position also contributes to lab and facility setup and ensures all necessary documentation is in place for successful service launches. Key Responsibilities: Provide technical support on innovation and development projects, collaborating with R&D project managers and cross-functional teams to ensure timely and efficient delivery. Assist in defining technical requirements based on customer and market needs to guide new service/product development. Help plan, assess risks, execute, and document technical studies at different stages of project development. Design and execute verification and validation studies to confirm alignment of service/product outputs with technical and marketing specifications. Support laboratory operations and ensure adherence to Environment, Health & Safety (EHS) standards and regulatory compliance. Qualifications: Bachelor s, Master s, or Ph.D. in Molecular Biology, Biochemistry, Bioengineering, or a related scientific field. Minimum of 3 years of experience supporting or leading technical projects within an R&D or bioprocessing environment. Strong problem-solving skills with a proactive, solution-oriented mindset and ability to work independently. Comfortable managing multiple projects simultaneously in a dynamic environment. Effective reporting and presentation skills, with the ability to tailor communication to various audiences. Preferred Experience: Familiarity with aseptic techniques and laboratory best practices. Working knowledge of Good Laboratory Practice (GLP) and scientific method principles. Qualification : Bachelors, Masters, or Ph.D. in Molecular Biology, Biochemistry, Bioengineering, or a related scientific field.

Role: Senior SEO Executive Experience Required: Minimum of 4+ years of relevant experience Location: Bangalore Notice Period: Open Immediate joiners preferred Employment Type: Full-Time About Aezion: Aezion is a leading technology solutions provider, specializing in custom software development, AI-driven solutions, and digital transformation for enterprises. As one of the trusted digital engineering partners in the USA, we are committed to delivering excellence by exceeding client expectations across all stages of the project lifecycle architecting, designing, developing, hosting, maintaining, and supporting. We live by our core promise: "Get it right, or make it right." At Aezion, we view work as a ministry, an expression of our values, where results not only transform our clients but also forge lasting partnerships. Our Culture: At Aezion, we are a mission-driven organization guided by our Purpose Love others like Christ and our values: Love, Dependability, Humility, Diversity, Speed, and Innovation. We believe service defines us, and our dedicated team of 200+ employees work tirelessly to transform our customers into lifelong partners. Through service excellence, we aim to impact lives and drive success. Role Overview: We are seeking a skilled and motivated Senior SEO Executive to join our dynamic team. You will be responsible for driving organic search growth and improving visibility across search engines. This role will involve developing SEO strategies, conducting keyword research, optimizing on-page elements, building backlinks, and monitoring performance using SEO tools. Additionally, you will collaborate with cross-functional teams to align SEO efforts with broader marketing and content goals. Key Responsibilities: SEO Strategy Development: Formulate and implement effective SEO strategies to improve organic search visibility and drive traffic to the website. Keyword Research: Conduct comprehensive keyword research to identify high-value search terms relevant to Aezion s target audience and industry. On-Page Optimization: Optimize on-page content, including metadata, headers, image alt tags, and internal links, to enhance search rankings and relevance. Content Collaboration: Work closely with the content team to ensure all published content adheres to SEO best practices and targets strategic keywords. Technical SEO: Identify and resolve technical SEO issues, such as crawl errors, page speed optimization, mobile-friendliness, and XML sitemaps. Collaborate with web developers to implement technical SEO best practices across the site. Link Building: Build high-quality backlinks through outreach, guest blogging, and content promotion. Performance Monitoring & Reporting: Track, analyze, and report on organic performance metrics (traffic, rankings, bounce rate, etc.) using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide actionable insights for continuous improvement. Social Media Integration: Develop and implement a social media content strategy that aligns with the overall marketing goals. Manage Aezion s social media presence across platforms like Facebook, Twitter, LinkedIn, and Instagram. Engagement Monitoring: Monitor social media channels for mentions, comments, and messages, responding promptly to inquiries and feedback to maintain brand reputation. Required Skills and Experience: SEO Expertise: At least 4+ years of hands-on experience in SEO, including keyword research, on-page optimization, and link building. Content & Technical SEO: Proven experience in optimizing both content and technical SEO elements to improve rankings and user experience. Analytics & Reporting: Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms. On-Page & Off-Page SEO: Strong understanding of on-page optimization techniques (metadata, content, internal linking) and off-page strategies (backlink building). Social Media Savvy: Experience in managing and optimizing social media content to support SEO and marketing initiatives. Communication Skills: Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams. Problem-Solving: Ability to identify and resolve SEO challenges, from technical issues to content optimization. Preferred Qualifications: Experience with SEO in a competitive digital environment, preferably in technology or software services. Familiarity with CMS platforms (WordPress, Joomla, etc.) and basic HTML/CSS. Certifications in SEO or related fields (e.g., Google Analytics, SEMrush, or HubSpot) are a plus.

Company Overview At Intuit, we're empowering prosperity for people and communities worldwide. With products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, we serve over 100 million customers globally. Our mission is simple: help everyone prosper financially. We never stop innovating, constantly finding new ways to support individuals and businesses on their financial journey. Job Title: Group Product Manager - GenAI for Marketing As part of Intuit's Go-To-Market Technology team, you ll be at the forefront of revolutionizing how we utilize Generative AI (GenAI) capabilities to transform marketing. As a Group Product Manager, you ll spearhead the development and execution of our product strategy, driving the integration of cutting-edge technologies to empower marketing teams across Intuit. This is your chance to be part of a dynamic, fast-paced environment and lead impactful innovation at scale. Responsibilities: Drive High-Performance Product Management Lead the product strategy and execution, setting ambitious goals and fostering a culture of excellence and results. Inspire your team and stakeholders with a clear vision, and regularly refine the product roadmap to accelerate use case maturity and deliver value. Collaborate Across Teams and Stakeholders Build a broad network within the organization, ensuring seamless communication and alignment across departments. Actively remove friction points, driving decision-making velocity and ensuring swift execution. Champion Innovation and Prioritization Lead the charge for boundaryless collaboration and prioritization of impactful use cases, solutions, and capabilities. Ensure that products are built to scale quickly and deliver measurable impact to marketing teams. Mentor and Coach Provide guidance, mentorship, and coaching within the product management organization. Establish and propagate best practices, actively enhancing how the team works to deliver world-class results. Qualifications: Proven Product Management Expertise Extensive experience in product management, with a track record of building innovative martech capabilities using cutting-edge technologies. Led enterprise-level transformations, especially with the adoption of AI to power marketing use cases in large organizations. Strategic Leadership & Communication Exceptional leadership skills with the ability to drive change in a matrixed environment. Proven ability to synthesize customer needs and business challenges, delivering marketing solutions that meet diverse organizational needs. Deep Martech and AI Knowledge In-depth experience with martech capabilities and how AI is reshaping the marketing landscape. Expertise in leveraging data to power highly personalized digital experiences, understanding how various platforms work together to support marketing efforts. Strong Technical Fluency Deep understanding of how AI, orchestration, and owned-channel activation work together to create marketing excellence. Knowledge of AI-driven marketing analytics and how to harness those insights to deliver game-changing results for customers. Visionary Product Development Demonstrated ability to craft and champion a compelling product vision, strategy, and roadmap. Proven success in managing technically complex, platform products at scale particularly in large organizations with diverse needs. Competitive Landscape Awareness Ability to evaluate and act upon emerging tools, platforms, and technologies, staying ahead of the competition and aligning strategies to meet evolving market demands. Knowledge of the vendor landscape in the martech space and the ability to influence vendor roadmaps to meet business objectives. Leadership & Mentorship 3+ years of people management experience, with a proven track record of mentoring and developing high-performing teams. Strong interpersonal and leadership skills, with the ability to persuade, motivate, and communicate a clear vision to all levels of the organization. Preferred Qualifications: Educational Background Relevant undergraduate degree required, with an advanced degree preferred. At Intuit, we re not just building products; we re building the future of financial empowerment for people around the world. As a Group Product Manager leading the charge on GenAI-powered marketing capabilities, you ll have the opportunity to drive transformational change on a global scale. You'll collaborate with some of the brightest minds in the industry, work with cutting-edge technology, and make a lasting impact on how marketing is done in the digital age. Qualification : A high degree of curiosity and bias towards experimentation to learn quickly

About Ansys For over 50 years, Ansys has been at the forefront of engineering simulation, empowering innovators across industries. From cutting-edge optics and photonics to sustainable energy solutions, our technology helps close the gap between design and reality. At Ansys, we cultivate a culture of excellence, collaboration, and growth. Join our Customer Excellence team and play a pivotal role in helping customers succeed with Ansys Zemax OpticStudio and other optical simulation tools. Role Overview As an Optics Technical Support Engineer, you will assist customers in integrating Ansys software into their workflows, resolving technical challenges, and improving their engineering simulations. You will apply your expertise in optics and optical system modeling to support customers worldwide, ensuring they achieve optimal results with Ansys Zemax OpticStudio. This is a customer-facing role that requires strong problem-solving, communication, and technical expertise in optical simulation. Key Responsibilities Customer Support & Technical Expertise Provide technical support for Ansys Zemax OpticStudio and other optics simulation tools. Troubleshoot complex optical modeling challenges and recommend solutions. Deliver high-quality, timely customer service to ensure customer satisfaction. Product & Process Improvement Identify and submit product improvement suggestions and file defect reports as needed. Participate in field testing of new software releases to validate features and workflows. Knowledge Sharing & Training Develop best practices documentation and technical content. Support sales and marketing efforts by conducting demonstrations, webinars, and training sessions. Cross-Team Collaboration & Strategic Initiatives Work closely with internal teams, including R&D, Sales, and Product Management. Engage in strategic projects to improve Ansys optics solutions. Required Qualifications & Skills Education & Experience: Master s degree in Physics, Optics, Optical Engineering, or a related field. 3+ years of experience in an engineering software environment (or PhD with no prior experience). Technical Expertise: Hands-on experience in optical system modeling and simulation. Proficiency in commercial optical design software (e.g., Ansys Zemax OpticStudio, Synopsys CodeV). Strong knowledge of optical theory and simulation techniques. Soft Skills: Excellent problem-solving and analytical abilities. Strong communication skills in English (written & spoken). Ability to work independently and manage tasks efficiently in a distributed team environment. Customer Engagement: Experience in technical support, consulting, or customer-facing roles. Ability to translate complex technical concepts into clear and accurate solutions. Preferred Qualifications (Nice to Have) Programming & Automation: Familiarity with Python and/or MATLAB for optical simulations. Ansys Software Experience: At least 2 years of hands-on experience using Ansys Zemax OpticStudio. Customer-Facing Experience: Prior experience in customer support, technical consulting, or training. Travel Flexibility: Willingness to travel up to 10% of the time. Innovate & Impact Work on cutting-edge optics simulation technology. Career Growth Enhance your expertise in optical engineering & simulation. Collaborate & Lead Engage with industry experts & global customers. Inclusive Culture Be part of a company that values diversity & innovation. At Ansys, we are committed to helping customers succeed while pushing the boundaries of simulation technology! Apply Now & Be a Part of Ansys' Optical Simulation Excellence!

About DevRev DevRev s AgentOS is a purpose-built CRM platform for SaaS companies, integrating three modern apps for support, product, and growth teams. By converging six teams and replacing nine business apps, we streamline workflows for end users, sellers, support, product teams, and developers. Unlike traditional CRMs, DevRev offers a blank canvas approach to collaboration, AI-driven analytics, and automation, helping SaaS companies increase product velocity and reduce customer churn. Thousands of companies rely on DevRev for low-latency analytics and customizable LLMs in the era of Generative AI. Headquartered in Palo Alto, California, with offices in seven global locations, DevRev has raised $100 million from Khosla Ventures and Mayfield, reaching a $1.1 billion valuation. Founded in 2020 by Dheeraj Pandey (co-founder and former CEO of Nutanix) and Manoj Agarwal (former SVP of Engineering at Nutanix), DevRev is honored to be named on Forbes 2024 list of America s Best Startup Employers. About the Role: Applied AI Engineer The Applied AI Engineering team plays a crucial role in ensuring customers maximize their DevRev experience. As businesses integrate DevRev into their enterprise systems, workflows, and automation, our team collaborates closely with customers to design, develop, and implement tailored AI-powered solutions. Your mission is to bridge the gap between customer needs and technical solutions, ensuring seamless adoption and delivering high-impact AI applications that enhance the DevRev platform. Responsibilities Design, develop, and implement integrations, automations, and customizations to integrate DevRev with customers existing tech stacks and workflows. Leverage AI and Generative AI techniques (e.g., prompt engineering, LLM fine-tuning) to create cutting-edge AI-powered agent experiences. Optimize semantic search engines for improved accuracy and relevance. Conduct data analysis, write SQL queries, and build dashboards to provide insights and inform business decisions. Act as a technical consultant, guiding customers through critical workflows, including integrations with code repositories and enterprise tools. Maintain proactive communication and feedback loops with key stakeholders, including Customers, Engineering, Product, Customer Success, Support, Revenue, and Marketing teams. Continuously learn new technologies and apply them to enhance customer solutions. Ideal Candidate Qualifications Degree in Software Engineering, Computer Science, or equivalent experience. 1-2+ years of hands-on coding experience with TypeScript, JavaScript, Python, APIs, Webhooks, and SQL. Familiarity with Generative AI, including GPT-4, prompt engineering, and fine-tuning. Knowledge of vector databases and data embeddings. Strong communication skills (written and verbal in English). Results-driven mindset, with a passion for problem-solving and innovation. Ability to work independently, take initiative, and drive projects to completion. DevRev Culture At DevRev, we are committed to hiring individuals who are hungry, humble, honest, and act with heart. Our vision is to help build the world s most customer-centric companies, and our mission is to empower engineers to embrace their customers through design, data engineering, and machine intelligence. We seek individuals who thrive in a fast-paced, high-energy environment and are passionate about pushing the boundaries of AI and automation. If you re excited about building AI-driven solutions, working with cutting-edge technologies, and shaping the future of SaaS and CRM, we d love to hear from you! Qualification : Degree in Software Engineering, Computer Science, or equivalent experience.

About the job Help serve Google's worldwide user base of more than a billion people. Data Scientists provide quantitative support, market understanding and a strategic perspective to our partners throughout the organization. As a data-loving member of the team, you serve as an analytics expert for your partners, using numbers to help them make better decisions. You will weave stories with meaningful insight from data. You'll make critical recommendations for your fellow Googlers in Engineering and Product Management. You relish tallying up the numbers one minute and communicating your findings to a team leader the next. Account Management provide a secure and scalable platform that makes ad buying easier for businesses of all sizes. We take a strong Customer First mindset and have a responsibility to help advertisers achieve their business goals. Be a part of a team of analysts passionate about learning and using cutting edge data science and analytics techniques to shape our next generation Ads Account Management efforts. This role will manage a team of Data Scientists based out of Bengaluru. In this role, you will be responsible for managing a team and delivering insights, building and measuring key metrics, creating and maintaining reporting to assess our account management efforts. Responsibilities Work closely with the Account Management leadership team, UX, Marketing, and Support to develop a deep understanding of the needs of our advertisers, developers, and other partners. Set the direction, strategy, manage priorities and backlog of analytics projects, and coach a team of data scientists that support our account management efforts. Perform deep technical analyses with unstructured data (e.g., logs) to assess the success of our mobile efforts and new agency/large company account management products. Investigate fundamental business and product strategy questions. Deliver deep insights on specific topics and areas to provoke new feature/product ideas, or new interventions to drive improved advertiser experiences. Drive strategic analysis and reporting for business health metrics, focusing on retention, cost savings, and performance. Minimum qualifications: Master's degree in Statistics, Economics, Engineering, Mathematics, a related quantitative field, or equivalent practical experience. 7 years of experience with statistical data analysis, modeling, experimentation, causal inference, data mining, querying, and managing analytical projects with programming in SQL, Python, or R. 7 years of experience developing and managing metrics or evaluating programs/products. 5 years of experience as a people manager within a technical leadership role. Preferred qualifications: Experience managing a team of Data Scientists. Experience working with large and multiple datasets/data warehouses, and ability to pull from such data sets using relevant tools and coding. Strong business acumen and experience with utilizing unstructured data to answer open-ended business questions. Ability to start and direct work in an unstructured environment and comfortable dealing with ambiguity. Expertise in experimental design (e.g., A/B, multivariate, Bayesian methods) and incrementality analysis. Qualification : Master's degree in Statistics, Economics, Engineering, Mathematics, a related quantitative field, or equivalent practical experience.