Martech Jobs in Bengaluru

Job Title: Audience Platform Lead Insights & Analysis Location: Bangalore Employment Type: Full-Time About the Role We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms. Key Responsibilities Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360. Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript. Build data models and define audience segments and customer journeys based on business requirements and architecture. Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation. Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems. Define and apply business rules and data transformations aligned with privacy and compliance standards. Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions. Ensure alignment with data privacy laws such as GDPR, CCPA, and others. Required Qualifications Proven experience in leading CDP-related development projects. Strong scripting experience with Python, Java, or Node.js. Hands-on experience with REST APIs, Open APIs, and tools like cURL. Proficiency in data analysis, data modeling, and data mapping. Experience working with unstructured data using formats such as JSON and Parquet. Preferred Qualifications: Familiarity with data privacy regulations including GDPR and CCPA. Experience in client-facing roles or stakeholder engagement. Working knowledge of reporting technologies and visualization tools. Experience with Big Data ETLs and cloud-based data platforms. Background in customer journey orchestration, audience activation, and segment development. Exposure to MLOps, data governance, or MarTech strategy is a plus. Work at the intersection of data, marketing, and technology. Lead cutting-edge customer data platform initiatives. Be part of a collaborative, innovative, and growth-driven environment. Make a measurable impact on customer engagement and digital transformation.

Company Overview At Intuit, we're empowering prosperity for people and communities worldwide. With products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, we serve over 100 million customers globally. Our mission is simple: help everyone prosper financially. We never stop innovating, constantly finding new ways to support individuals and businesses on their financial journey. Job Title: Group Product Manager - GenAI for Marketing As part of Intuit's Go-To-Market Technology team, you ll be at the forefront of revolutionizing how we utilize Generative AI (GenAI) capabilities to transform marketing. As a Group Product Manager, you ll spearhead the development and execution of our product strategy, driving the integration of cutting-edge technologies to empower marketing teams across Intuit. This is your chance to be part of a dynamic, fast-paced environment and lead impactful innovation at scale. Responsibilities: Drive High-Performance Product Management Lead the product strategy and execution, setting ambitious goals and fostering a culture of excellence and results. Inspire your team and stakeholders with a clear vision, and regularly refine the product roadmap to accelerate use case maturity and deliver value. Collaborate Across Teams and Stakeholders Build a broad network within the organization, ensuring seamless communication and alignment across departments. Actively remove friction points, driving decision-making velocity and ensuring swift execution. Champion Innovation and Prioritization Lead the charge for boundaryless collaboration and prioritization of impactful use cases, solutions, and capabilities. Ensure that products are built to scale quickly and deliver measurable impact to marketing teams. Mentor and Coach Provide guidance, mentorship, and coaching within the product management organization. Establish and propagate best practices, actively enhancing how the team works to deliver world-class results. Qualifications: Proven Product Management Expertise Extensive experience in product management, with a track record of building innovative martech capabilities using cutting-edge technologies. Led enterprise-level transformations, especially with the adoption of AI to power marketing use cases in large organizations. Strategic Leadership & Communication Exceptional leadership skills with the ability to drive change in a matrixed environment. Proven ability to synthesize customer needs and business challenges, delivering marketing solutions that meet diverse organizational needs. Deep Martech and AI Knowledge In-depth experience with martech capabilities and how AI is reshaping the marketing landscape. Expertise in leveraging data to power highly personalized digital experiences, understanding how various platforms work together to support marketing efforts. Strong Technical Fluency Deep understanding of how AI, orchestration, and owned-channel activation work together to create marketing excellence. Knowledge of AI-driven marketing analytics and how to harness those insights to deliver game-changing results for customers. Visionary Product Development Demonstrated ability to craft and champion a compelling product vision, strategy, and roadmap. Proven success in managing technically complex, platform products at scale particularly in large organizations with diverse needs. Competitive Landscape Awareness Ability to evaluate and act upon emerging tools, platforms, and technologies, staying ahead of the competition and aligning strategies to meet evolving market demands. Knowledge of the vendor landscape in the martech space and the ability to influence vendor roadmaps to meet business objectives. Leadership & Mentorship 3+ years of people management experience, with a proven track record of mentoring and developing high-performing teams. Strong interpersonal and leadership skills, with the ability to persuade, motivate, and communicate a clear vision to all levels of the organization. Preferred Qualifications: Educational Background Relevant undergraduate degree required, with an advanced degree preferred. At Intuit, we re not just building products; we re building the future of financial empowerment for people around the world. As a Group Product Manager leading the charge on GenAI-powered marketing capabilities, you ll have the opportunity to drive transformational change on a global scale. You'll collaborate with some of the brightest minds in the industry, work with cutting-edge technology, and make a lasting impact on how marketing is done in the digital age. Qualification : A high degree of curiosity and bias towards experimentation to learn quickly