Media Effectiveness Jobs in Pune

Digital Marketing Associate Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role Zkraft is seeking a proactive and strategic Digital Marketing Associate to drive organic growth and enhance the digital footprint of our clients locally and globally. In this role, you will plan, execute, and optimize paid advertising campaigns across major search engines and social media platforms. If you re passionate about digital marketing, data-driven decision-making, and delivering measurable results, this position is perfect for you. About Zkraft Zkraft is a leading digital marketing agency under Vertoz (NSEI: VERTOZ), offering comprehensive digital solutions including strategy, transformation, and media planning/buying. Our AI-powered platforms Ingenious Plex, Azurite, and Qualispace help us optimize campaigns across diverse sectors like E-commerce, BFSI, Healthcare, Real Estate, Government, Automotive, and Entertainment. We combine creativity, technology, and data to craft impactful marketing strategies that deliver real business growth. Key Responsibilities Collaborate with creative and content teams to develop engaging ad visuals and messaging aligned with marketing strategies. Plan, launch, and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms. Monitor campaign performance and optimize based on KPIs such as CTR, CPC, ROI, and conversions. Conduct A/B tests on creatives, targeting, and landing pages to maximize effectiveness. Perform keyword research to identify high-performing search terms. Write compelling ad copy tailored to specific audiences and platforms. Use analytics tools like Google Analytics and Facebook Ads Manager to track performance and generate insightful reports. Manage budgets effectively to maximize campaign ROI and ensure spend stays within limits. Stay updated on the latest trends and innovations in paid advertising and social media marketing. Qualifications Bachelor s degree in Marketing, Communications, or related field. 1 3 years of experience managing paid campaigns on search and social media platforms. Strong knowledge of PPC strategies, SEM, and audience targeting techniques. Proficient in Google Ads, Facebook Ads Manager, and Google Analytics. Analytical mindset with the ability to interpret data and recommend actionable insights. Creative thinker with excellent communication skills and attention to detail. Ability to manage multiple campaigns simultaneously under tight deadlines. Certifications in Google Ads or Facebook Blueprint are a plus but not mandatory. Qualification : Bachelors degree in Marketing, Communications, or related field

Global Digital Marketing Executive (Female) | Pune Job Description We are seeking a motivated and results-driven Global Digital Marketing Executive (Female) who can develop and implement comprehensive sales and marketing plans via digital channels. You will be responsible for identifying new business opportunities globally while maximizing growth within our existing client base to achieve sales targets. Key Responsibilities Generate B2B leads by exploring new digital channels and marketing platforms. Plan and execute multi-channel online marketing campaigns to boost brand visibility and lead generation. Prepare high-quality proposals, drafts, and tenders tailored for potential international clients. Implement direct marketing strategies including email marketing, telesales, and web outreach. Develop compelling value propositions and branding materials for new and existing services. Manage the creation and coordination of marketing collateral including brochures, presentations, newsletters, and case studies. Lead the lead nurturing process through targeted digital marketing efforts. Manage and optimize social media channels such as LinkedIn, Twitter, and Skype. Monitor and advise on local, national, and international business trends. Maintain accurate and up-to-date customer information in the CRM system. Provide daily and weekly productivity reports to measure individual and team effectiveness. Adhere to regional standards and demonstrate strong negotiation skills. Qualifications & Requirements Diploma or degree with minimum 3 years of proven sales experience in client management, B2B lead generation, telesales, or telemarketing. Strong sales orientation with a proactive and positive work attitude. Excellent spoken and written English communication skills are a plus. Smart, professional, and a self-learner able to adapt to rapidly changing business needs. Solid understanding of digital marketing tools, platforms, and technology. Experience with social media management and online marketing campaigns preferred. Work with a globally recognized brand and international clients. Engage in a fast-paced environment with ample opportunities for professional growth. Be part of a supportive team focused on innovation and digital excellence. Competitive salary and benefits. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Digital Marketing / Sales / Business Development

Job Title: Social Media Manager Job Summary IVS Software is looking to expand its digital footprint and engage both new and existing audiences through compelling social media strategies. We seek a Social Media Manager who will develop and implement content strategies tailored to different social platforms, aiming to increase brand awareness and customer engagement. Objectives of the Role Increase engagement with existing audiences through high-quality content. Acquire new followers by addressing gaps in marketing content. Align the brand with emerging trends. Improve ROI through targeted messaging. Identify new channels to embed the brand. Use monitoring tools to extract valuable insights from social data. Key Responsibilities Use social media tools to craft and post content on platforms. Develop social media campaigns in collaboration with the marketing team. Manage day-to-day handling of all social media channels (Facebook, Instagram, LinkedIn, Twitter, Pinterest). Tailor content to suit different channels and audiences. Serve as an extension of the company s brand to engage with existing customers and attract new ones. Analyze current social strategy and suggest improvements. Launch and manage new campaigns and competitions to promote the brand. Establish KPIs to assess the effectiveness of campaigns and optimize strategies accordingly. Required Skills & Qualifications Extensive knowledge of current social media platforms. Strong multitasking and problem-solving abilities. Clear, confident communication skills. Strong time management and organizational skills. Bachelor s degree in Marketing, Communications, or related field. Proven experience in managing social media platforms for brands. In-depth understanding of social media platforms, algorithms, and best practices. Proficiency with social media management tools (e.g., Hootsuite, Buffer). Excellent written and verbal communication skills. Ability to work independently and meet deadlines. Qualification : Bachelors degree in Marketing, Communications, or related field.

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

About this job The Ideal Candidate should have experience in content creation. Create engaging and informative content for websites, blogs, social media, and marketing materials. Research industry trends and topics to produce high-quality articles, whitepapers, and case studies. Responsibilities Collaborate with cross-functional teams, including marketing, design, and product teams, to brainstorm ideas, develop content concepts, and execute integrated campaigns. Stay updated on industry trends, best practices, and emerging technologies in video production and content creation to continuously improve content quality and effectiveness. Analyze video performance metrics, including views, engagement, and retention rates, and use insights to optimize content strategies and improve campaign effectiveness. Manage content calendar and deadlines to ensure timely delivery of video content assets and align with marketing campaigns and initiatives. Skills Requirement Excellent storytelling and visual communication skills with the ability to create compelling narratives through video content. Strong organizational and time management skills with the ability to manage multiple projects and deadlines effectively. Creative thinker with a passion for creating visually stunning and engaging content. Strong communication and collaboration skills with the ability to work cross-functionally in a fast-paced environment. Qualification BA in Mass Communication & Journalism Qualification : BA in Mass Communication & Journalism

Key Responsibilities 1. Content Creation & Execution: Develop and execute engaging and innovative social media content tailored to client requirements. Collaborate with creative teams to produce high-quality visuals, videos, and copy for various platforms. 2. Social Media Management: Manage and handle social media accounts for multiple clients across platforms like Instagram, LinkedIn, Twitter, and Facebook. Monitor, respond, and engage with audience interactions to maintain a strong online presence. 3. Reporting & Analysis: Create weekly and monthly performance reports using analytics tools to evaluate campaign effectiveness. Develop comprehensive monthly content plans based on campaign goals and client briefs. 4. Data Analysis & Optimization: Analyze SEO and digital marketing metrics to identify areas for improvement and implement actionable strategies. Suggest and execute course corrections for ongoing campaigns to ensure maximum ROI. Requirements MBA in marketing or related field. Exceptional communication skills in English with clarity of thought in conveying ideas. Strong analytical mindset to interpret data and derive actionable insights. Working understanding of new-age technologies from a conceptual perspective. Proficiency with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics), and SEO tools. Qualification : MBA in marketing or related field.

Digital Marketing Specialist Experience: 1 4 Years Education: BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA Location: Pune About the Role We are looking for a results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in executing digital marketing strategies within the IT or technology domain and a strong ability to generate inbound leads, build brand presence, and drive measurable business outcomes. Required Skills Digital Marketing SEO (On-page & Off-page) Social Media Management Email Marketing Campaigns Website Content Management Good to Have Canva Content Marketing PowerPoint Presentations Key Responsibilities Manage company social media handles and create posts as per the defined social media calendar. Plan, execute, monitor, and optimize paid ad campaigns across multiple digital channels. Generate inbound leads through digital campaigns, landing pages, and content initiatives. Manage website SEO to improve rankings, traffic, and overall visibility. Write and publish blogs, social media content, case studies, and articles. Ensure the website is consistently updated with the latest content. Create and execute email marketing campaigns to nurture and engage warm leads. Design sales, company, and marketing presentations using Canva and PowerPoint. Create high-converting landing pages for inbound lead generation. Preferred Skills & Competencies Strong expertise in Canva for creating engaging social media creatives. Excellent written and verbal communication skills. Solid understanding of content marketing strategies. Hands-on experience with AI tools for content generation and curation. In-depth knowledge of SEO best practices and analytics. Strong storytelling abilities with a creative mindset. Excellent research skills with the ability to simplify technical concepts. Ability to create impactful Canva and PowerPoint presentations. Qualification : BBA, BSc, BTech/BE, BCA, MSc, MTech, MCA

Position: Assistant Manager Marketing Location: Pune Qualification: MBA Experience: Minimum 8 Years Job Description: We are seeking an experienced and strategic Assistant Manager Marketing to lead brand promotion initiatives and execute targeted marketing campaigns that drive sales growth. The ideal candidate will have a strong understanding of market dynamics, excellent project management skills, and a proven track record of delivering impactful marketing solutions. Key Responsibilities: Plan and execute marketing strategies and brand promotion activities to generate leads and boost sales opportunities. Collaborate with sales and project teams to understand business needs and align marketing efforts accordingly. Design and implement marketing campaigns within approved budgets, ensuring ROI and performance metrics are met. Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities. Provide strategic insights and recommendations to senior management based on market data and campaign performance. Manage and coordinate with external agencies, vendors, and creative partners to ensure timely and quality deliverables. Prepare and present periodic MIS reports on marketing performance, including channel effectiveness and campaign outcomes. Qualification : MBA

Associate Social Media Experience: 2 4 Years Location: Pune Role Overview: We are looking for a dynamic Social Media Associate with 2 4 years of experience in managing and creating high-performing content for brands or agencies. The ideal candidate is deeply plugged into social trends, has a knack for visual storytelling, and can independently ideate, produce, and manage engaging short-form content across platforms like LinkedIn, Instagram, YouTube, and emerging channels. Qualifications: Education: Graduate or Diploma in Marketing, Media, Communications, or related fields Experience: 2 4 years of hands-on experience managing social media for a brand or agency Proven ability to create viral content, especially Instagram Reels, YouTube Shorts, and other visual-first formats Experience collaborating with design/video teams and creators for content production Comfortable with fast-paced environments and available to support social channels as needed, including outside regular hours Key Responsibilities: Develop and execute a strategic content calendar focused on trending formats like Reels, Shorts, Stories, Carousels, etc. Lead end-to-end campaign development: ideation, scripting, basic shooting, posting, and promotion Collaborate with internal creative teams and external content creators to deliver high-quality social media assets Monitor content performance, derive insights, and optimize campaigns for engagement and reach Engage actively with the online community through comments, DMs, polls, and other interactive tools Stay current with the latest trends, meme culture, viral challenges, and the creator economy Benchmark content strategy and performance against top-performing brands and creators Drive employee-generated content by identifying and amplifying internal stories and talent Performance Metrics: Steady growth in followers and engagement across LinkedIn, Instagram, and YouTube At least one viral "Hero" campaign per quarter, measured by reach and engagement Consistent output of high-performing Reels/Shorts with strong completion rates Achieve #1 performance ranking in social media among India-based ESPs Recognition in digital or social media awards within 12 months of joining Key Skills & Attributes: Excellent communication, interpersonal, and coordination skills Strong visual storytelling and copywriting for social-first content Ability to shoot and edit basic video content independently using a mobile device Strong understanding of social media analytics and data-driven content optimization Highly organized, process-oriented, and able to work under pressure to meet tight deadlines Qualification : Graduate or Diploma in Marketing, Media, Communications, or related fields

Sr. Talent Acquisition Executive Location: Pune Experience: 3+ years Employment Type: Full-time About the Role As a Sr. Talent Acquisition Executive, you will lead end-to-end recruitment efforts to source and hire top IT talent, directly contributing to the organization s growth and success. You will collaborate closely with hiring managers, leverage multiple sourcing channels, and ensure a smooth and positive candidate experience. Key Responsibilities Identify, attract, and recruit top IT talent using job boards, social media, networking, employee referrals, and other innovative sourcing strategies. Manage the full recruitment lifecycle: job postings, candidate screening, interviews, offer negotiation, and onboarding. Partner with hiring managers to understand role requirements and develop tailored sourcing approaches. Deliver a positive candidate experience with timely feedback and transparent communication throughout the hiring process. Build and maintain a strong talent pipeline for current and future hiring needs. Track, analyze, and report key recruitment metrics to evaluate the effectiveness of talent acquisition strategies. Drive campus recruitment and technical hiring initiatives. Required Skills & Qualifications Master s degree in Human Resources, Business Administration, or related field. Minimum 3 years of talent acquisition experience, preferably in IT services or technology companies. Strong understanding of IT roles, technologies, and industry trends. Proficiency with Applicant Tracking Systems (ATS) and recruitment tools such as LinkedIn Recruiter and Keka. Excellent verbal and written communication skills. Experience managing campus recruitment and technical hiring drives. Strong relationship-building skills and a collaborative working style with diverse teams. Qualification : Masters degree in Human Resources, Business Administration, or related field.

Business Development Manager Domestic | Pune Job Description We are looking for a dynamic Business Development & Marketing Executive who can strategize and execute effective sales and marketing plans. You will focus on generating new business prospects and maximizing growth within existing clients to consistently achieve personal and organizational sales targets. Key Responsibilities Identify and explore new channels for B2B lead generation and business growth. Plan and execute online marketing campaigns across multiple platforms. Prepare high-quality proposals, drafts, and tenders for potential customers. Implement direct marketing strategies including mailings, telesales, and digital outreach. Develop compelling value propositions, branding, and marketing materials such as presentations, brochures, and case studies for new and existing services. Manage lead nurturing processes through targeted online marketing efforts. Create and coordinate comprehensive marketing plans and strategies. Oversee management of social media channels including LinkedIn, Twitter, and Skype. Monitor and advise on local, national, and international business trends. Maintain accurate customer data in the CRM system. Prepare and submit daily and weekly reports to track sales productivity and departmental effectiveness. Adhere to regional standards and demonstrate strong negotiation skills. Qualifications & Requirements Diploma or degree with minimum 3 years proven experience in sales, client management, B2B lead generation, telesales, or telemarketing. Strong sales orientation, pro-active mindset, and positive attitude. Excellent spoken and written English communication skills (advantageous). Smart, professional, and self-motivated individual able to adapt to evolving business needs. Proficient with social media tools and comfortable with digital marketing platforms. Opportunity to work in a fast-paced, growth-oriented environment. Collaborate with a motivated team to drive business expansion and marketing innovation. Enhance your career with exposure to domestic and international markets. Competitive compensation with growth opportunities. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Sales / Business Development / Marketing

Responsibilities Keyword Research: Experience with tools like Word Tracker, Keyword Discovery, Google Adwords Keyword Tool Track and report competitor marketing activities as well as stats on a weekly basis. Be responsible for achieving leads and traffic targets across various online vehicles such as Google, Facebook, and Emailers Achieve ROI targets and drive ongoing improvement for the same through rigorous testing and optimization. Ongoing analytics for Landing page optimization and testing to improve conversion of online campaigns on Search, and Display Ongoing reporting on relevant metrics and status of action items. Strategize Execute and Manage Search Engine Optimization (SEO), Link Building and Internet Marketing campaigns for high-end clients. Quora topic updates. Research and strategize using Google Analytics. Reporting: Monitor and administer different analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals Social media postings with relevant content for the brand. Social Media Updates on Facebook, LinkedIn, Twitter, Instagram, YouTube, Slideshare. Help to socialize & promote marketing content in-line with the targeted audience (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Implement link building campaigns in coordination with client SEO goals Execution of content strategies via social media platforms in coordination with SEO goals. Willing to take ownership of projects and be accountable to the ultimate success of each project / campaign. Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results on a timely basis. Desired Candidate Profile Prefer candidates with 1 year SEO experience. Experience with various marketing tools including Word Tracker, Keyword Discovery, Google Adwords Keyword Tool etc. Knowledgeable about natural/organic search engine optimization tactics and how web metrics are tracked (http headers, redirect, tracking pixels, etc.) Is a strong strategist/tactician. Has current knowledge of latest industry trends with Google, Yahoo, MSN, etc. Hands-on experience with HTML and CSS. Good understanding of scripts and coding languages like Javascript, ASP, PHP, Cold Fusion, ASPX and JSP would be a plus. Web Analytical skills including ability to monitor traffic, understand click through and select relative data for analyzing future action. Highly Proficient in English Writing and Speaking Skills. Quantitative skills including the ability to monitor budgets, understand return on investment and select relative data for analyzing future action. Strong execution and implementation skills. Content writing and image writing ability are a big plus. Key Skills SEO, SEM, Social Media Campaigns, Keyword Research, Internet Marketing, Content Writing, Google Analytics, web development, PHP, creative writing, blogger, WordPress, On page Optimization, Off page, SMO, SMM Salary: INR 12,000 to 25,000 per month Employment Type: Full Time onsite work under 1 year contract Qualifications PG/Graduate/Undergraduate from any stream. Students from any stream(having completed 12th or Diploma). A great plus if you have Great experience of playing games on various platforms Excellent communication skills. ISTQB Certification Responsibilities of this position include but not limited to QA Testing of various games on platforms like PC, Mobile & AR/VR platforms. Identifying, reporting and tracking defects. Interacting with the developers to resolve the same. Communicating with developers. Reporting feedback and detailed comments on the games being tested. Working on other assignments as instructed by immediate superiors. Core Requirements Strong interest in Video Game Testing. Great experience of playing games on various platforms. Ability to quickly grasp new tools and technologies. Self-motivated with a strong desire to remain in sync with the latest game development standards. Excellent communication skills. Self motivated, fully committed, result oriented. Readiness to play and test games on AR/VR platforms. Owning a decent computer/laptop. Qualification : PG/Graduate/Undergraduate from any stream.

Executive - Account Management (Marketing) Experience: 1 - 2 Years Location: Pune Employment Type: Full-Time About Company: Amura Marketing Technologies Amura Marketing Technologies is a next-generation MarTech company that delivers end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering, and technology. Connect with us to be a part of Team Amura and the ever-changing, exciting digital world! Job Role The Executive will play a key role in the Marketing & Client servicing department. He/she will be involved in developing strategies & suggesting innovative marketing techniques for Amura's clients on digital platforms, and ensuring high client satisfaction levels. Key Responsibilities & Duties Taking the proper information/brief Objective/Purpose of the brief/activity, plans of the clients, and Budget from the client in face-to-face meetings or Mail or Call. Conduct thorough & detailed secondary research to understand client competition from all possible parameters essential to developing a communication & media plan. Keep learning about the client's industry and business activities to suggest more personalized solutions. Prepare MOM (Minutes of Meeting) of every client meeting/call. Timeline Management Ensure client work -plans/campaigns/reports are shared with the client on time in the format client expects or the agency followed format. Ensure there is 100% error-free execution. Ensure all important parameters before making a campaign live have been checked. Once campaigns are live, review and optimize projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Skills Required Digital Marketing experience of 1-2 years. Preferred work in an agency with Hands-on experience on Google & Facebook organic or paid promotions. Team player Managed/Worked with a team of 2+ team members. Excellent communicator and relationship builder. Dynamic: Strong decision-making and prioritization ability. Should be comfortable in dealing with lots of moving pieces. Have attention to detail, and are comfortable learning new technologies and systems. Sense of data: Ability to turn insights into actionable growth initiatives. Accountability: High sense of ownership and relentlessness to deliver projects. Problem-solving: Good in problem-solving and ability to bring in new ideas and drive product agenda from scratch.

E-Commerce Marketing Executive Location: Pune, Maharashtra Function: Marketing Experience: 2 3 Years Education: Graduate or Postgraduate in Marketing Management / Communication Job Summary: We are seeking an enthusiastic and results-driven E-Commerce Marketing Executive to support our B2B e-commerce platform. The role involves executing marketing strategies to generate leads, engage and retain subscribers, and enhance the platform s visibility and impact. You ll work closely with cross-functional teams to drive customer acquisition, enable online sales, and improve user engagement through targeted campaigns, events, and content marketing. Key Purpose of the Role: To implement and manage marketing initiatives that drive new lead generation, nurture existing users, and increase engagement and retention on the BiofuelCircle B2B e-commerce platform. Key Responsibilities: Campaign Management Create awareness through blogs, articles, and participation in industry events and conferences Run targeted digital campaigns (industry-wise and region-wise) to acquire new customers Nurture leads via email sequences, newsletters, webinars, and video content Develop compelling case studies, customer testimonials, and value demonstration assets Online Sales Enablement Communicate platform value propositions through marketing collaterals and training tools Facilitate and promote educational webinars Deploy digital content to guide customers through the sales funnel from awareness to conversion Work with Sales, Inside Sales, and Customer Success teams to deliver integrated campaigns Subscriber Engagement & Retention Launch subscriber engagement initiatives, promotions, and product-specific campaigns Reactivate inactive users through targeted marketing touchpoints Customer Events & Trade Shows Expand regional presence by participating in local exhibitions, industry events, and roadshows Customer Insights & Feedback Conduct customer feedback surveys and interviews to extract actionable insights Use customer data to improve marketing content and engagement strategies Ideal Candidate Profile: Educational Background: Graduate/Postgraduate in Marketing, Communication, or a related field Professional Experience: Experience in B2B SaaS, e-commerce, or industrial marketing Proven track record in online lead generation, email marketing, webinars, and content marketing Technical Competency: Proficiency in MS Office Experience with email and WhatsApp marketing tools Knowledge of Canva or other graphic design platforms Strong content writing skills are a plus Presentation & Communication Skills: Excellent written and verbal communication Ability to clearly communicate marketing messages to both internal and external audiences Soft Skills: Confident, analytical, and assertive Strong team player with a collaborative approach Opportunity: Join a fast-growing company in India s bio-energy sector and work alongside a passionate and high-performing team. This role offers meaningful exposure to digital marketing in a high-impact, sustainability-driven business environment. Supervision & Collaboration: Reports to: E-Commerce Marketing Lead Collaborates with: Sales, Inside Sales, Customer Success, and Product teams Qualification : Graduate or Postgraduate in Marketing Management / Communication

Graphic Designer Location: Pune Industry: IT Services Job Type: Marketing Experience: 1 3 years About the Role We re looking for a talented and creative Graphic Designer to join our dynamic team at Zkraft. This role is crucial for shaping impactful visual content that supports our digital marketing and branding initiatives. You ll work on diverse projects including web design, digital campaigns, and UI/UX interfaces for clients across various industries. The ideal candidate has a strong design portfolio and a passion for creating compelling, user-focused visuals that align with strategic goals. About Zkraft Zkraft is a full-service digital marketing agency under Vertoz (NSEI: VERTOZ). We specialize in delivering end-to-end digital solutions from strategy and transformation to media planning and buying. Our proprietary platforms like Ingenious Plex, Azurite, and Qualispace power campaigns across industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government. We combine creativity, technology, and AI-driven insights to deliver measurable results and exceptional audience engagement. Key Responsibilities Create visually striking designs for digital and print platforms. Design marketing assets: social media creatives, banners, email templates, etc. Maintain brand consistency across all deliverables. Collaborate with developers, marketers, and strategy teams. Stay up-to-date with design trends and emerging technologies. Manage multiple projects and adapt to varying client requirements. Qualifications Bachelor's degree in Graphic Design, UI/UX Design, or related field. 1 3 years of professional experience in graphic design. Proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Figma for UI/UX collaboration Strong grasp of design principles: typography, color theory, and layout. Familiarity with responsive web and mobile design. Basic knowledge of HTML and CSS is a plus. Detail-oriented with strong communication and teamwork skills. Qualification : Bachelor's degree in Graphic Design, UI/UX Design, or related field

Position: Assistant Manager Digital Marketing Location: Pune Experience: 5 10 years Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory) About the Role We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels. You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns. Key Responsibilities Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms Manage website development, maintenance, and performance optimization Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.) Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors Drive lead generation from digital channels and ensure conversion tracking and ROI optimization Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals Key Skills & Competencies Digital Marketing Strategy & Campaign Planning SEO & SEM (Search Engine Optimization & Marketing) Social Media Marketing & Optimization (SMM & SMO) Performance Marketing (Google Ads, Facebook Ads, Remarketing) Google Analytics & Reporting Tools Content Planning and Management Brand Building & Online Reputation Management (ORM) Vendor & Budget Management Preferred Qualifications MBA in Marketing or Digital Marketing (preferred but not mandatory) Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint) 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries Strong communication, coordination, and analytical skills Qualification : MBA in Marketing or Digital Marketing

Job Title: Advisor Demand Generation Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: UnboundB2B is seeking a motivated Advisor for its Appointment Setting and Demand Generation operations. The ideal candidate will have 1-2 years of experience in B2B sales, appointment setting, and lead generation. This role focuses on setting qualified appointments, collaborating closely with the Campaign Manager, and contributing to customer satisfaction (C-SAT) goals. Roles and Responsibilities: Conduct sales pitch calls to prospective customers aimed at appointment setting and generating new business opportunities. Connect and engage with prospects on LinkedIn as part of the lead generation process. Identify, qualify, and generate leads within the defined international market territory. Create and maintain a comprehensive database of prospective clients. Collaborate effectively with internal teams and client-facing teams to align strategies. Manage phone and email interactions with customers to build strong relationships, provide excellent customer service, and develop sales opportunities. Work in coordination with sales and support teams to achieve customer satisfaction, revenue goals, and long-term account growth in line with company strategy. Qualifications & Education: Minimum 1-2 years of experience as a Business Development Executive or in a similar sales role within B2B, Lead Generation, or IT Sales industry. Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred. Preferred Skills: Excellent verbal and written communication skills in English. Updated with the latest technologies and IT industry trends. Willingness to work night shifts as per business requirements. Graduate preferably in Engineering, Computer Applications, Business Administration, or Marketing. Enthusiastic about growing within the IT sales domain. Experience handling accounts in the B2B international market is highly desirable. Qualification : Graduation is mandatory; Post-Graduate/MBA or Diploma/Degree in Sales & Marketing is preferred

Job Title: Content Writer Location: Pune (Work From Office) Employment Type: Full-Time Experience: 2 to 3 years About the Role: We are seeking a talented Content Writer for our Tech Publishing platform who can create fresh, engaging, and SEO-optimized content. You will be responsible for writing blogs, guides, news articles, and marketing copies focused on tech niches such as AI, IoT, Big Data, FinTech, and more. A passion for technology and the ability to communicate complex concepts in an accessible and enjoyable way is essential. The ideal candidate writes in US English and understands how to balance detailed technical explanations with a compelling narrative. Experience in journalistic writing or working in a publishing media company is a plus. Strong SEO knowledge and content marketing skills are also important. Additionally, you must be a fast learner and skilled researcher to handle diverse tech topics effectively. Roles and Responsibilities: Conduct thorough research on industry-related topics through online sources, interviews, and studies. Write clear, concise, and engaging marketing copies, blogs, and news articles. Proofread and edit content before publication to ensure high quality. Identify and research newsworthy topics relevant to the audience. Submit content to editors for review and approval. Collaborate with marketing and design teams to complement articles with visual elements. Optimize content using SEO best practices, including keyword integration and internal/external linking. Identify content gaps based on customer needs and recommend new topics. Maintain consistency in style, tone, fonts, and images across content. Update website content regularly as required. Requirements and Skills: Proven experience as a Marketing Content Writer with a portfolio of published articles. Strong research skills using multiple sources. Familiarity with SEO guidelines and content marketing best practices. Excellent English writing and editing skills with attention to detail. Ability to work within deadlines and manage time efficiently. Educational background in Mass Media, Journalism, Marketing, or Advertising preferred. Qualification : Educational background in Mass Media, Journalism, Marketing, or Advertising preferred.

Graphic Designer & Visualizer Pune Job Description We are seeking a highly creative, detail-oriented, and passionate Graphic Designer to join our dynamic design team. The ideal candidate should have a strong portfolio, a solid understanding of visual communication, and the ability to turn concepts into compelling visual content. You ll play a key role in conceptualizing and executing graphic designs that align with our brand strategy and client expectations. Key Responsibilities Design and produce high-quality visuals for marketing campaigns, product packaging, branding, logos, social media, and print materials. Create engaging visual content that effectively communicates brand messages and meets strategic marketing objectives. Collaborate with clients and internal teams to understand project goals and deliver customized visual solutions. Develop signage systems, promotional displays, and marketing collaterals with strong visual appeal. Select and arrange colors, typography, images, and layout to enhance user engagement and communication clarity. Review and revise existing design concepts based on client feedback and project requirements. Requirements Minimum 3 years of professional experience in graphic design. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and CorelDRAW. Strong visual design skills with a keen eye for aesthetics and attention to detail. Understanding of design principles, layout techniques, and current design trends. Excellent communication and interpersonal skills. Basic knowledge of networking protocols is a plus. Work in a collaborative and creative environment. Opportunity to grow your design career and contribute to impactful brand storytelling. Engage in diverse projects that challenge your creativity and push your design skills to the next level. Location: Pune Job Type: Full-time Experience: 3+ years Industry: Design / Marketing / Advertising

Job Title: Digital Marketing Executive Experience: 3 - 6 years Location: Kharadi, Pune Role & Responsibilities Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, and more. Create compelling and engaging content for social media platforms, websites, and digital advertisements. Optimize website content and landing pages to improve SEO and search engine rankings. Monitor, analyze, and report on campaign performance using analytics tools such as Google Analytics. Manage and grow the company s social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter. Plan and execute paid advertising campaigns using Google Ads, Facebook Ads, and other paid channels to drive traffic and conversions. Conduct market research and competitor analysis to identify trends and gather actionable insights. Collaborate with designers, developers, and content creators to implement marketing strategies effectively. Manage email marketing campaigns with a focus on engagement and lead generation optimization. Stay current with the latest digital marketing trends, tools, and best practices to continuously improve marketing efforts. Required Skills & Qualifications Bachelor s degree in Marketing, Digital Marketing, Business, or a related field. 3 to 6 years of hands-on experience in digital marketing or related roles. Strong proficiency in SEO, Google Analytics, and Google Ads. Solid knowledge of social media platforms and paid advertising strategies. Experience with content marketing and email marketing tools/platforms. Basic understanding of HTML, CSS, and website management is a plus. Excellent communication, analytical, and problem-solving skills. Ability to work independently as well as collaboratively within a team environment. Qualification : Bachelors degree in Marketing, Digital Marketing, Business, or a related field.