Messaging Jobs in Coimbatore

Job Title: Product Marketer B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co Kovai.co is a fast-growing tech company delivering cutting-edge enterprise software and scalable SaaS solutions to over 2,500 businesses worldwide. With award-winning products like BizTalk360, Turbo360, and Document360, we are revolutionizing the way companies build, manage, and scale their digital operations. With a $30M revenue target in sight and a commitment to innovation, we re expanding our team with talented individuals who are ready to make an impact. "UK Headquarters. Indian Innovation. Global Impact." Role: Product Marketer Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Enterprise Software As a Product Marketer at Kovai.co, you will be the voice of our products in the market. You ll work closely with product, sales, and marketing teams to craft compelling product messaging, drive demand, and support successful go-to-market strategies. Key Responsibilities Product Messaging & Positioning: Develop and refine messaging that differentiates Kovai.co s products in the competitive SaaS market. Sales Enablement: Equip sales and marketing teams with the tools and collateral they need to communicate product value effectively. Market & Competitive Research: Analyze industry trends, customer segments, and competitors to inform product positioning and marketing strategies. Demand Generation: Design and execute data-driven campaigns to drive awareness, traffic, and lead generation across digital channels. Content Creation: Create engaging and persuasive product-focused content including case studies, whitepapers, blogs, and presentations. Thought Leadership: Represent Kovai.co in the market as a product evangelist through webinars, social media, and public speaking opportunities. Go-to-Market Planning: Collaborate with product teams to plan and execute successful product launches and feature rollouts. Ideal Candidate Profile 3+ years in B2B product marketing, preferably in a SaaS or enterprise software environment. Proven experience with go-to-market (GTM) strategies, customer segmentation, and competitive analysis. Strong storytelling and content development skills with a portfolio of product marketing assets. Experience managing integrated marketing campaigns across webinars, trade shows, social media, and digital platforms. Excellent written and verbal communication skills in English. A data-driven mindset with the ability to derive actionable insights from metrics. Collaborative team player comfortable working across product, sales, and leadership teams. Work with a passionate, mission-driven team transforming global B2B markets Collaborate with international teams on impactful SaaS products Competitive compensation, growth opportunities, and a vibrant work culture Opportunity to lead in a high-growth, profitable tech company Equal Opportunity Employer Kovai.co is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone can thrive. If you're excited to take your product marketing career to the next level, apply now and become part of a team that's redefining technology and innovation.

Job Title: Senior Paid Campaign Specialist B2B SaaS | Full-Time | Coimbatore, Tamil Nadu About Kovai.co At Kovai.co, we build enterprise-grade software and innovative SaaS solutions that empower over 2,500 businesses worldwide. Our product suite includes: BizTalk360 Advanced operations and monitoring for Microsoft BizTalk Server Turbo360 Azure service monitoring and governance Document360 AI-powered knowledge base software for modern teams We re on track to achieve $30 million in annual revenue, with a mission to transform how companies manage, scale, and optimize their operations through powerful software solutions. UK Headquarters. Indian Innovation. Global Impact. Role: Senior Paid Campaign Specialist Location: Coimbatore, Tamil Nadu Employment Type: Full-Time Industry: B2B SaaS, Digital Marketing, AdTech As a Senior Paid Campaign Specialist, you will play a pivotal role in managing and optimizing high-performance digital advertising campaigns across paid search, social media, programmatic, and mobile networks. You ll work closely with product and marketing teams to generate quality leads, increase brand awareness, and improve ROI across platforms. Key Responsibilities Paid Search Campaigns: Plan, execute, and optimize Google Ads campaigns including Search, Display, YouTube, and Remarketing. Paid Social Campaigns: Manage paid media on Facebook, Instagram, LinkedIn, Twitter, and mobile networks. Ad Copywriting: Craft compelling ad creatives and messaging tailored for each platform and audience. Analytics & Optimization: Use tools like Google Analytics, Google Search Console, and AdWords Editor to track performance and optimize campaigns for higher CTR and lower CPA. Reporting & Insights: Generate detailed campaign performance reports; analyze data to optimize budgets and improve ROI. Email Marketing: Plan and execute targeted email campaigns, track performance, and continuously refine strategy. Display & Native Advertising: Hands-on experience managing programmatic display and native advertising campaigns. Large-Scale Campaigns: Experience managing high-budget, high-volume ad campaigns, preferably in an agency or global B2B SaaS environment. Qualifications & Experience 3 6 years of hands-on experience in digital performance marketing Proven success in managing Google Ads, Facebook Ads, LinkedIn Ads, and email marketing campaigns Strong knowledge of digital marketing tools like AdWords Editor, Google Analytics, Adobe Omniture, and marketing automation platforms Solid understanding of PPC strategies, campaign structuring, A/B testing, and conversion tracking Ability to create high-impact, performance-focused ad creatives and copy Excellent analytical skills with a data-driven mindset and strong attention to detail Agency background or experience handling large-scale, multi-channel digital campaigns is a plus Join a rapidly growing, product-led SaaS company with a global footprint Collaborate with a passionate team focused on innovation and impact Work on award-winning software used by thousands of enterprises worldwide Competitive compensation, learning opportunities, and a dynamic work environment Equal Opportunity Employer Kovai.co is committed to fostering an inclusive, diverse, and equitable workplace. We believe in building a team where everyone feels valued and empowered to grow. If you re passionate about paid media and want to help scale global SaaS products through high-performance campaigns, apply now! We d love to speak with you.