Senior SEO Executive NO OF OPENINGS: 2 YEARS OF EXPERIENCE: 2-3+ Years JOB DESCRIPTION: Roles and Responsibilities Knowledge of technical SEO including developing website architecture, silo structuring, and internal linking optimization. Developing creative content strategies that drive leads and business growth to clients. Extensive experience in developing and executing organic marketing strategy. Create, scale up and manage SEM and Google Ads campaigns across multiple channels to optimize qualified website traffic as part of marketing and business development initiatives. Manage the PPC, SEO, SEM and SMM strategy for the website and drive traffic / generate leads. Experience of email marketing and other paid marketing efforts. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools. Working knowledge of HTML, CSS, and JavaScript. Also, experience in handing WordPress, E-Commerce or other platforms. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM. Have in depth understanding of online marketing landscape to plan and execute strategies in search & display marketing, social media, affiliate marketing and others. Maintaining Social Media Channels by creating weekly Social Plan. Analyze and report on platform growth, engagement with social media outreach. Having strong experience in brand building and offline marketing. Soft Skills Requirements Excellent communication and presentation skills Ability to work independently Have a passion for what you do with a positive and energetic can-do attitude Willing and able to take on all different types of responsibilities Able to demonstrate strong team / collaboration skills Is detail-oriented, possesses good follow-up skills