Paid Advertising Jobs in Bengaluru

Manager / Senior Manager - Digital Marketing Location: Bengaluru Type: Full-Time Experience Required: 5 7 Years Role Overview: Vertical Performance Leadership We are seeking a results-driven Digital Marketing Leader to spearhead performance initiatives for a key business vertical. You will take full ownership of Paid Media strategy, driving high-impact campaigns across Google, Meta, and other performance channels to achieve aggressive growth targets. Technical Expertise & Tooling Platform Mastery: Paid Social: Expert-level management of Meta Ads (Facebook/Instagram), including complex setup and scaling. Search & Affiliates: Proficiency in Google Ads (SEM) and managing Affiliate networks. Analytics: Deep experience with Google Analytics and other attribution/tracking tools. Strategic & Analytical Skills: Data-Driven Strategy: Ability to extract insights from complex datasets and translate them into actionable growth strategies. Budget Management: Proven track record of budget allocation, expenditure tracking, and ROI optimization. Market Intelligence: Sharp focus on industry trends, privacy regulations, and emerging AdTech tools. Key Responsibilities Channel Ownership: Lead the full lifecycle of paid social and search channels from campaign architecture to daily optimization. Performance Reporting: Provide regular, high-level performance reports and insights to key organizational stakeholders. Cross-functional Alignment: Partner with Product, Tech, and Creative teams to ensure marketing efforts align with the broader product roadmap. Innovation: Conduct A/B testing and experimentation to keep campaigns "ahead of the curve" in a competitive landscape. The Ideal Profile 5 7 years of experience, ideally within a high-growth startup environment. Exceptional communication skills with the ability to represent the performance marketing function in cross-functional forums. A proactive problem-solver who thrives on measurable results and operational excellence.

Lead Regional Field Marketing Location: Bengaluru Employment Type: Full-time About Us Exotel is the leading full-stack customer engagement platform in emerging markets, recently licensed as a virtual telecom operator to provide end-to-end VoIP telephony services. Founded in 2011, Exotel s cloud-based product suite drives 70 million conversations daily for over 6,000 businesses across India, Southeast Asia, the Middle East, and Africa. Our offerings include: Omnichannel Contact Centre Communication API Suite Conversational AI Platform Exotel has achieved a $50M ARR and successfully raised $100M in Series D funding, winning recognition such as The ET Startup Awards 2022 Comeback Kid. Role Overview We are looking for a Lead for Regional Field Marketing to manage global field marketing initiatives, develop integrated marketing plans, and drive demand and pipeline growth across multiple regions, market segments, and target audiences. You will collaborate closely with sales, product, and marketing teams to execute campaigns and ensure alignment between marketing and sales priorities. Key Responsibilities Lead global field marketing efforts, developing and executing integrated marketing plans to meet demand & pipeline goals. Drive brand awareness and thought leadership across CXO communities and industries. Manage programs such as industry events, webinars, digital marketing, ABM, and customer advocacy to grow pipeline momentum. Partner with sales leadership on territory planning and act as a bridge between sales and marketing. Collaborate with product marketing, content, digital, creative, customer advocacy, and paid media teams to optimize marketing mix across channels. Communicate key campaigns and assets internally and externally, establishing structured feedback loops for campaign GTM success. Conduct analysis, goal reviews, and adjustments quarterly and annually to stay on track for campaign and pipeline targets. Experience: 6 10 years in marketing, ideally with B2B SaaS companies. Proven Track Record: Experience in building, scaling, and optimizing integrated marketing campaigns, preferably globally. People Management: Experience in hiring, mentoring, and leading high-performing teams. Demand Generation Expertise: Ability to drive enterprise segment demand generation. Communication Skills: Strong ability to collaborate and overcommunicate with internal and external stakeholders. Analytical & Strategic Thinking: Use market intelligence and data to develop strategies. Cross-functional Leadership: Experience leading teams across digital marketing, ABM, partner marketing, and other functions. Partner Ecosystem Knowledge: Understanding best practices in partner marketing and co-marketing. Operational Excellence: Responsible for organizational alignment, planning, and budget management. Technical Skills: Deep understanding of campaign management and marketing automation tools. Market Knowledge: In-depth understanding of Indian markets, vendor and agency relationships. Lead high-impact marketing initiatives for a high-growth SaaS company. Collaborate with a global, cross-functional team and drive measurable results. Opportunity to shape marketing strategy, scale programs, and build high-performing teams. Work in a fast-paced, innovative environment with cutting-edge AI and communication solutions. This role is ideal for someone with strong SaaS marketing experience, a strategic mindset, and proven leadership skills to drive regional and global field marketing success.

Job Title: Manager Marketing Location: Bengaluru Experience Required: 6 to 10 years Minimum Qualification: MBA (Marketing/Strategy) B.Tech or M.Tech (Electronics preferred) Key Skills Business Development Marketing Communications Competitive & Market Analysis Strategic Planning B2B Marketing Digital Marketing & Lead Generation Budget & Project Management Marketing Automation Tools Job Summary We are seeking a dynamic and strategic Marketing Manager with 6 10 years of experience, preferably in the industrial electronics or EMS (Electronics Manufacturing Services) sector. The ideal candidate will lead marketing initiatives, manage cross-functional collaboration, and support business growth through market insights, effective campaigns, and customer engagement. Key Responsibilities Drive customer relationship management with strong communication and interpersonal skills. Develop and execute business and marketing strategies aligned with organizational goals. Conduct in-depth market research and competitive analysis to guide decision-making. Plan, implement, and track targeted marketing campaigns to generate quality leads. Manage marketing budgets and ensure cost-effective execution. Oversee digital marketing efforts and work closely with the sales team to align messaging. Manage multiple projects simultaneously while meeting tight deadlines. Utilize marketing automation tools to improve efficiency and reporting. Collaborate with value chain functions including TLS, SCG, QC, and PMG to align marketing efforts. Provide support in contract and project management where required. Preferred Experience Experience in the EMS industry or industrial electronics domain. Strong exposure to B2B sales and marketing strategies. Familiarity with project or contract management processes. Hands-on experience with marketing automation platforms and CRM tools. Qualification : B.Tech or M.Tech (Electronics preferred)

Job Title: Assistant Manager Performance Marketing Location: Bangalore Department: Performance Marketing Employee Type: Full-time Experience Required: 3 6 years Position Overview We are seeking a results-oriented Assistant Manager - Performance Marketing to lead our efforts across Google advertising (Web & App), SEO, ASO, and website performance optimization. This role is crucial to driving both paid and organic user growth, enhancing digital discoverability, improving user experience, and boosting conversion rates. The ideal candidate combines strategic vision with hands-on execution skills and has deep expertise in performance marketing, search optimization, and mobile growth strategies. Key Responsibilities Google Campaigns (Web & App): Strategize, execute, and optimize Google Ads campaigns across platforms including UAC, Performance Max, Search, and TROAS. Manage cross-channel ad campaigns to acquire high-intent users for both websites and mobile apps. Define audience segments, manage bidding strategies and budgets, and conduct creative testing to improve engagement and ROI. Collaborate with creative, product, and data teams to deliver targeted, performance-driven campaigns. Search Engine Optimization (SEO): Own and evolve the SEO roadmap to enhance organic rankings, traffic, and search visibility. Conduct technical, on-page, and off-page SEO audits and coordinate implementation with content and development teams. Develop content strategies aligned with keyword research, user intent, and business goals. Track and analyze key SEO metrics using tools such as Google Search Console, SEMrush, Ahrefs, and Screaming Frog. Hands-on experience managing CMS and web hosting platforms. App Store Optimization (ASO): Lead ASO initiatives for the Google Play Store to increase app visibility and installs. Optimize app metadata including titles, descriptions, keywords, screenshots, and videos based on data insights. Run A/B tests using Store Listing Experiments and ASO tools like AppTweak or SensorTower. Monitor app store rankings, user reviews, and competitor performance to inform strategy. Experience: 4+ years in digital marketing with proven success in Google Ads, SEO, ASO, and website performance optimization. Expertise: Deep understanding of web and app acquisition strategies, Google Ads platforms (including Firebase and GA4), and ASO/SEO tools. Analytical Skills: Strong ability to interpret data and translate insights into actionable marketing strategies. Technical Knowledge: Familiarity with web technologies, mobile user acquisition funnels, and performance measurement tools. Certifications: Google Ads and Google Analytics certifications preferred. Additional Tools: Experience with Firebase, Appsflyer or other Mobile Measurement Partners (MMPs), Google Play Console, Google AdMob, and Adsense. Soft Skills: Excellent communication, collaboration, and project management abilities. If you re passionate about driving growth through performance marketing and thrive in a fast-paced environment, we d love to connect with you.

Digital Marketing Executive Location: Bengaluru, India Experience: 3 - 5 Years Job Type: Full-time About VuNet VuNet pioneers Business Journey Observability using Big Data and Machine Learning to revolutionize digital experiences in financial services. Monitoring over 28 billion transactions monthly and impacting 300 million users, VuNet powers major banks across India and MEA. Role Overview: Digital Marketing Executive You will develop and manage online marketing campaigns to boost brand visibility, drive website traffic, and generate leads via SEO, social media, email marketing, and paid ads. Your work will significantly impact VuNet s growth and market presence. Key Responsibilities Execute email marketing campaigns and nurture sequences using HubSpot or similar tools Create and edit engaging marketing content for social media, newsletters, landing pages, and collateral Support multi-channel campaigns and optimize performance continuously Manage and update social media channels including LinkedIn, YouTube, and Twitter Analyze campaign performance and lead metrics to improve outcomes Basic knowledge of On-Page, Affiliate, and Technical SEO is a plus What You Bring 2-3 years experience in B2B marketing, preferably in tech or SaaS Hands-on experience with marketing automation tools like HubSpot, Zoho, or Mailchimp Strong written communication skills for content creation Comfortable with analytics tools and performance dashboards Collaborative mindset with excellent multitasking skills 100% health insurance covering you and dependents Mental wellness and 1:1 counseling support Culture fostering innovation, growth, and ownership Inclusive and transparent workplace environment Access to new Gen AI and integrated technology workspace Career development with training programs to enhance skills

Performance Marketing Specialist Location: Bangalore Experience: 3-5 Years Company: KredX About KredX Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license. Our key platforms include: DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance. CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations. DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process. Role Overview We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth. Key Responsibilities Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms. Contribute to overall digital marketing strategies including campaign planning and channel mix decisions. Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS. Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness. Collaborate with content and design teams to create impactful marketing assets. Analyze campaign performance data and prepare actionable reports with insights and recommendations. Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging. Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns. Requirements 3 to 5 years of experience in paid digital marketing. Proven track record managing performance campaigns with measurable ROI. Strong analytical skills and comfort with campaign data analysis. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics. Strategic thinker with strong execution capabilities. Experience working in startups or fast-paced environments is a plus.

Principal Data Scientist / Data Science Manager Ads Team Location: Bangalore, Karnataka | Department: Tech Shape the Future of AdTech at Meesho Join Meesho s high-impact Data Science team often compared to the Avengers for our ability to solve some of the toughest data problems in India s e-commerce landscape. We build intelligent, scalable systems that serve millions of users across diverse product categories. Our work in fraud detection, inventory optimization, and platform vernacularization continues to unlock new possibilities in digital commerce. Now, as part of our Ads team, we re seeking a visionary Principal Data Scientist / Data Science Manager to elevate our advertising technology through cutting-edge machine learning solutions. About the Role As a leader within our AdTech division, you ll design, implement, and scale innovative ML solutions for real-time bidding, ad ranking optimization, budget pacing, and performance measurement. Your work will drive business impact and help define the future of our monetization strategy. Key Responsibilities Design and develop advanced bidding and budget pacing algorithms to optimize ad spend and ROI Create experimental frameworks to measure ad effectiveness and attribution Collaborate cross-functionally to transform business needs into efficient AI/ML-based solutions Define and communicate the long-term data science roadmap with business and tech leadership Mentor junior data scientists and guide team-level strategy Lead research initiatives in ML, auction theory, and AdTech domains Required Qualifications B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience Strong expertise in auction theory, predictive modeling, causal inference, and reinforcement learning Proficiency in Python and deep learning frameworks such as PyTorch or TensorFlow Experience with big data tools and environments Proven ability to mentor teams and manage complex analytical projects Excellent written and verbal communication skills Preferred Qualifications M.Tech or Ph.D. in Computer Science or related discipline with ML specialization 3+ years of experience working in AdTech, real-time bidding systems, or programmatic advertising Track record of taking ML research to production Publications in top-tier AI conferences (e.g., NeurIPS, ICML, ICLR, KDD, CVPR, AAAI) About Meesho Meesho is India s top-rated e-commerce workplace and the first Indian horizontal e-commerce platform. We empower over 1.75 million sellers and serve customers across every serviceable pincode in India. Our platform enables small businesses and entrepreneurs to thrive online by offering zero commission, lowest shipping cost, and state-of-the-art logistics support. We combine local relevance with a strong technology backbone to deliver a uniquely inclusive shopping experience. Our Mission Democratizing Internet Commerce for Everyone We aim to enable 100 million small businesses to sell online. Our seller-first approach, innovation-first culture, and focus on the underserved population of Bharat drive everything we do. Our Culture & Benefits At Meesho, we ve built a people-first, high-performance culture backed by 11 guiding principles (our "Mantras"). Our employees benefit from a workplace that encourages reflection, continuous growth, and mobility. What We Offer: Competitive compensation including equity options and performance bonuses Comprehensive wellness support via our MeeCare Program medical, mental, and financial wellbeing Flexible benefits, including generous leave policies, parental support, and L&D assistance Support with relocation, telehealth, fitness, and recreational discounts Frequent engagement activities, performance recognition, and a fun, inclusive environment If you are ready to lead transformative projects in advertising and machine learning at scale, apply today and help us redefine commerce in India. Apply now and join Meesho s Data Science revolution. Qualification : B.Tech in Computer Science, Machine Learning, or related field with 6+ years of hands-on experience

Principal Applied Scientist Location: Bangalore, Karnataka, India Employment Type: Full-Time Overview Join the Computational Advertising Team within the AI & Research organization at Microsoft. We are seeking a passionate Principal Applied Scientist with expertise in machine learning, deep learning, natural language processing, and optimization. The team works on some of the most exciting problems in machine learning, powering the search advertising ecosystem of Bing, which holds a 30% share of desktop search in the US and a significant presence worldwide. The Principal Applied Scientist will contribute to building large-scale machine learning systems that model user responses, ranking, and various other business applications. Your work will have direct business impact, collaborating with top-tier machine learning scientists and engineers to deliver innovative solutions. Key Responsibilities Design & Implement ML Algorithms: Develop, tune, and analyze complex algorithms for large datasets and real-time systems in the advertising ecosystem. Productionize Machine Learning Models: Focus on deploying machine learning models in large-scale production environments, ensuring high-quality and sustainable performance. Collaborate with Experts: Work closely with cross-functional teams of scientists and engineers to integrate advanced machine learning techniques into production systems. Research & Development: Contribute to ongoing research in machine learning, optimization, and information retrieval to advance the core technologies in search advertising. Mentorship & Thought Leadership: Share your expertise with the team, mentor junior scientists, and help shape the direction of research efforts within the team. Qualifications Required Qualifications: Bachelor's degree in Statistics, Econometrics, Computer Science, Electrical Engineering, or related field AND 6+ years of relevant experience (e.g., statistics, predictive analytics, research), OR Master's degree in a related field AND 4+ years of relevant experience, OR Doctorate in a related field AND 3+ years of relevant experience, OR Equivalent experience in machine learning, research, or applied statistics. Additional Requirements: Strong understanding of probability, statistics, machine learning, A/B testing, and optimizing ML models for accuracy. Experience with distributed computing systems (e.g., Hadoop, Spark) for large-scale training and prediction with ML models. Hands-on experience implementing machine learning algorithms from research papers to production systems. Expertise in TensorFlow or PyTorch and deep learning models. Preferred Qualifications: Solid understanding of natural language processing (NLP), information retrieval, and optimization techniques. Experience working with large-scale, real-time systems and databases. Strong track record of delivering machine learning systems to production and optimizing them at scale. Microsoft s mission is to empower every person and organization on the planet to achieve more. At Microsoft, you ll have the opportunity to work with the brightest minds, contribute to cutting-edge AI advancements, and make a significant impact in a growing $100 billion global market. Employee Benefits Industry-leading healthcare coverage Generous paid time off and family leave policies Access to continuous learning and professional development resources Employee discounts and savings programs Opportunities to collaborate with the world s leading AI experts Global networking and community engagement opportunities Microsoft is an equal opportunity employer. We are committed to fostering an inclusive environment where all individuals are treated with respect, regardless of race, gender, religion, disability, or any other characteristic protected by law. Qualification : Bachelor's degree in Statistics, Econometrics, Computer Science, Electrical Engineering, or related field AND 6+ years of relevant experience (e.g., statistics, predictive analytics, research), OR Master's degree in a related field AND 4+ years of relevant experience, OR Doctorate in a related field AND 3+ years of relevant experience, OR Equivalent experience in machine learning, research, or applied statistics.

Job Title: Digital Marketing Specialist Location: Bangalore Experience: 2-4 Years Qualification: Any Graduate Number of Openings: 2 Joining: Immediately Type: Full-Time Job Summary: We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively. Roles & Responsibilities: Social Media Management: Maintain and manage a social media calendar to ensure consistent and timely posting. Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.). Content Creation: Write crisp, clean, and engaging social media copy to promote both new and existing content. Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent. Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines. Campaign Ideation and Execution: Ideate and execute moment marketing and topical campaigns based on trending topics and industry news. Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns. Social Media and Digital Trends Monitoring: Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities. Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary. Reporting and Analytics: Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team. Measure campaign performance and adjust strategies accordingly. Skills & Requirements: Educational Qualification: Bachelor s degree in Business Administration or a related field; Master s degree preferred. Experience: Demonstrable 2+ years of experience in business social media management. Strong understanding of the social media landscape and how to leverage it for brand marketing. Creative Skills: Strong portfolio showcasing creative, advertising, social media, or brand marketing work. Passion for creating social-first content with a strategic mindset on execution. Technical Skills: Proficient in social media publishing tools (Hootsuite, Buffer, etc.). Experience with paid campaigns on Facebook, LinkedIn, and Twitter. B2B marketing and familiarity with video production are a plus. Communication Skills: Excellent written and verbal communication skills in English. Digital Marketing Knowledge: Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas. Social Media Expertise: Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus. Why Should You Apply?: Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment. Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand. Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies. If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table. Qualification : Bachelors degree in Business Administration or a related field; Masters degree preferred.

Job Title: Digital Marketer Location: Bangalore (On-site; full-time) About Locus: At Locus, we are redefining logistics decision-making with deep-tech solutions that drive efficiency, consistency, and transparency across industries like retail and FMCG/CPG. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus has evolved from a women s safety geo-tracking app into a globally recognized logistics optimization platform. Our technology has empowered enterprises such as Unilever and Nestl to execute over a billion deliveries across 30+ countries. Guided by our commitment to innovation and sustainable growth, we transform complex supply chains into strategic growth enablers. Join us at Locus and be part of a team shaping the future of global logistics. Job Overview: About the Role We re transforming the way businesses connect with audiences through digital distribution strategies. We are seeking a seasoned professional to lead our digital distribution function, overseeing paid campaigns and multi-channel content delivery that drive measurable impact. In this role, you will architect and execute strategic digital campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads, ensuring every initiative delivers maximum ROI while enhancing our brand s reach and influence. Key Responsibilities: Campaign Strategy & Execution: Design, implement, and refine comprehensive digital distribution strategies that integrate paid, earned, and organic channels. Performance Management: Oversee campaign budgets, bidding strategies, A/B testing, and data analysis to optimize performance and drive conversion metrics. Content Amplification: Collaborate with creative and content teams to ensure high-impact messaging is distributed effectively across digital channels. Stakeholder Collaboration: Act as a strategic partner to internal teams, delivering actionable insights and aligning distribution efforts with broader business objectives. Qualifications: 5 7 years of robust experience in digital performance marketing and distribution strategy, ideally with exposure to large-scale campaigns. Expertise in managing digital advertising platforms, including Google Ads, Meta Ads, and LinkedIn Ads, coupled with a strong analytical foundation using tools like Google Analytics and advanced tracking methodologies. Proven ability to develop and execute strategies that balance creativity with data-driven decision making. Exceptional communication, project management, and leadership skills, with a track record of delivering high-impact results in dynamic, fast-paced environments. Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization. Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.

At Jupiter, we understand that money isn t just a subject it s a part of life that triggers a wide range of emotions. Our mission is to help people improve their relationship with money. As a financial services platform, we use technology to offer user-friendly products related to banking, loans, and investments. Whether it s a savings account, credit cards, investments, or payments, it s all on Jupiter. We simplify complex banking jargon, offer intelligent insights based on spending habits, and provide users with innovative tools to make sense of their finances. Our Journey So Far Founded in 2019 by Jitendra Gupta, best known for creating Citrus Pay, Jupiter was born from a simple idea: to create a modern, customer-first experience for managing money. In 2021, when we launched, we had a waitlist of 100,000 eager users, and within just 10 months, we grew to 1 million users. Today, we proudly serve 2.8 million+ happy customers. Our Insights feature automatically tracks and categorizes spending, even across external savings accounts. Our Edge CSB Bank RuPay credit card is loved for its transparent design and rewarding experience. And our No-Penalty SIP and Daily SIP at Rs 10 have made investing accessible to over 100,000 users. We embrace cutting-edge technology, data analytics, and a diverse, talented team that shares our vision of a more accessible, transparent, and inclusive financial ecosystem. Now, we re looking for passionate individuals to join us on this exciting journey. Who We're Looking For We re seeking a Performance Marketing Associate / Associate Manager to drive user acquisition and engagement through paid digital channels. If you re passionate about performance marketing, data-driven decisions, and campaign optimization, this is the role for you! Depending on experience, you will either lead execution or own the end-to-end campaign strategy. Roles and Responsibilities Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels. Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve Customer Acquisition Cost (CAC) efficiency. Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, and generate insights to improve KPIs. Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to ensure continuous campaign improvement. Collaboration: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives. Reporting & Insights: Track performance metrics, identify trends, and recommend improvements to drive growth and efficiency. What s Needed for This Role Experience: 1-3+ years of performance marketing experience (either in-house or at an agency), depending on the role level. Technical Expertise: Hands-on experience running and optimizing campaigns across Google Ads, Meta Ads, Affiliates, and Programmatic channels. Analytical Skills: Strong analytical skills with experience in tools like Google Analytics, Facebook Ads Manager, and campaign tracking platforms. Data-Driven: Ability to analyze large datasets and translate them into actionable marketing insights. Optimization Expertise: Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO). Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing. Ownership Mindset: Proactive problem-solver who takes initiative and executes efficiently. Why You Should Work With Us Ownership Mentality: We value people who take ownership of their work and see projects through to completion. Meaningful Problem Solving: We love tackling complex problems and creating intuitive experiences that delight our customers. Healthy Conflict & Commitment: We encourage healthy conflict and value individuals who can commit to decisions with confidence. Relentless Excellence: We re always striving to set higher standards and are looking for individuals who want to grow and improve in a dynamic environment. Our Process We evaluate every candidate carefully to build a team of like-minded, passionate, and ambitious individuals. Here s a general overview of our hiring process: The Intro: Our recruitment team reviews all applications to find the best fit. We assess both skills and past work to ensure a great match. Two-Way Street: Interview with the hiring manager to understand your fit for the role and expectations. Assignments may be given. Culture Matters: We assess if you align with our company culture and if it s the right environment for you. The Offer: If we believe you re the right fit, we extend an offer to bring you on board!

Job Description: We are seeking a creative and tech-savvy Marketing Manager with a strong focus to drive the development of marketing collaterals, social media strategy, and website management. The ideal candidate will collaborate across teams to create compelling content, showcase our value proposition, and establish a strong digital presence. This is an individual contributor role, ideal for a self-starter with excellent communication skills, looking to create impactful content for B2B audiences. Key Responsibilities 1. Sales & Marketing Collaterals Take full ownership of all sales and marketing collaterals, including: Corporate profiles, Capability decks, Industry presentations, Case studies, white papers, brochures, and one-pagers. Collaborate with pre-sales and sales teams to ideate, design, and create content that supports Go-to-Market (GTM) strategies. Work closely with delivery teams to produce and publish case studies, white papers, and process documents. Develop and repurpose master content for specific use cases, campaigns, and customer requirements. 2. Social Media Management Manage and take ownership of all social media handles to enhance brand presence. Repurpose existing content (case studies, white papers, articles, blogs) into engaging social media posts tailored for diverse audiences. Collaborate with internal stakeholders, including Sales, HR, Recruitment, and Delivery teams, to create impactful external and internal-facing content. Develop and execute a social media strategy aligned with GTM initiatives. 3. Website Ownership Own and manage the company s websites and microsites. Regularly update the website with fresh, relevant content such as case studies, blogs, articles, and white papers. Ensure website content aligns with the company s GTM strategy and business objectives. Optimize website as a resource for potential clients, partners, and employees. 4. Market Research Conduct industry and customer research to stay updated on pain points, solutions, and trends. Perform competitor analysis to identify new offerings and best practices. Collaborate with the Sales team to strategize and refine GTM plans based on market insights. 5. Marketing Email Campaigns Develop and execute targeted email marketing campaigns for diverse audiences such as prospects, clients, and recruits. Build segmented audiences and run personalized outreach campaigns. 6. Webinars Organize and conduct webinars as a channel for thought leadership and lead generation. Work with internal teams to create relevant topics, speaker decks, and follow-up content. 7. Corporate Communication Partner with HR and other teams to manage internal and external corporate communications. Develop content that enhances employee engagement and showcases company culture.

Position: Associate Marketing Department: Marketing Extension Location: Bengaluru Role Overview: We are looking for a diligent Associate Marketing professional to manage vendor registrations, monitor government tenders, coordinate with the marketing team on stock and payments, and ensure smooth documentation and follow-up processes. Key Responsibilities: Manage the entire vendor registration process with various vendors. Track announcements of tenders by government organizations and agencies relevant to our products. Prepare and submit tenders to government sector customers accurately and timely. Monitor daily stock levels and coordinate with the marketing team to expedite dispatch of materials that have been in stock for over 7 days. Follow up with marketing team members to finalize comments on NDA drafts issued by customers. Maintain organized files of all important and relevant documents. Follow up on payment collections (receivables) with the marketing team to ensure timely receipt. Circulate monthly statements on overdue payments and receivables to the marketing team, regularly following up to ensure payments are collected within deadlines. Monitor payments related to dispatches made with cash discounts under special approvals, ensuring timely collections. Coordinate with the marketing team to recover overdue interest payments from customers. Qualifications: Bachelor s or Master s degree in Commerce (B.Com./M.Com.) or equivalent qualification. Strong organizational and communication skills. Detail-oriented with good follow-up and coordination abilities. Ability to work collaboratively with cross-functional teams. Qualification : Bachelors or Masters degree in Commerce (B.Com./M.Com.) or equivalent qualification.

Job Title: Audience Platform Lead Insights & Analysis Location: Bangalore Employment Type: Full-Time About the Role We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms. Key Responsibilities Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360. Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript. Build data models and define audience segments and customer journeys based on business requirements and architecture. Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation. Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems. Define and apply business rules and data transformations aligned with privacy and compliance standards. Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions. Ensure alignment with data privacy laws such as GDPR, CCPA, and others. Required Qualifications Proven experience in leading CDP-related development projects. Strong scripting experience with Python, Java, or Node.js. Hands-on experience with REST APIs, Open APIs, and tools like cURL. Proficiency in data analysis, data modeling, and data mapping. Experience working with unstructured data using formats such as JSON and Parquet. Preferred Qualifications: Familiarity with data privacy regulations including GDPR and CCPA. Experience in client-facing roles or stakeholder engagement. Working knowledge of reporting technologies and visualization tools. Experience with Big Data ETLs and cloud-based data platforms. Background in customer journey orchestration, audience activation, and segment development. Exposure to MLOps, data governance, or MarTech strategy is a plus. Work at the intersection of data, marketing, and technology. Lead cutting-edge customer data platform initiatives. Be part of a collaborative, innovative, and growth-driven environment. Make a measurable impact on customer engagement and digital transformation.

Job Title: Marketing & Content Associate | 6-12 Months Experience | Social Media, Content Creation | Bangalore, India Location: Bangalore, Karnataka, India About the Role: We re looking for a passionate Marketing & Content Associate to join our dynamic team in Bangalore. If you love crafting compelling stories, managing social media, and shaping brand voices, this role offers you ownership, variety, and real impact. You ll work closely with leadership and cross-functional teams to bring our brand to life across channels from social media posts to website content and podcasts. Key Responsibilities: Social Media Management: Plan, write, and publish engaging posts across LinkedIn, Twitter, and Instagram Content Creation: Produce short-form and long-form content including blog posts, taglines, website copy, and podcast blurbs Website Management: Coordinate with teams to make minor updates on our WordPress website Podcast Support: Assist in planning, scripting, and promoting podcast episodes Presentation Design: Create visually appealing decks for both internal and external use using tools like Canva or Figma Marketing Coordination: Support marketing campaigns, events, newsletters, and brainstorming sessions Analytics & Optimization: Track performance metrics, analyze what works, and continually improve marketing efforts Collaborate closely with leadership and contribute creative ideas that translate into real campaigns Requirements: 6 to 12 months of experience in marketing, content writing, or communications (internships count!) Excellent writing and storytelling skills with strong attention to grammar and detail Comfortable using or eager to learn tools like Canva, WordPress, PowerPoint, and Figma A social media native who understands platform trends and audience engagement High-energy self-starter with a curious mind and passion for learning Ability to thrive in a fast-paced, evolving environment Education: Bachelor s or Master s degree in Marketing, Communications, Journalism, or related field Desirable Skills: Experience with marketing analytics and data-driven learning Open Positions: 1 Be part of a vibrant team where your ideas make a difference Gain hands-on experience across multiple marketing channels Grow your skills and career with a company that values creativity and innovation Qualification : Bachelors or Masters degree in Marketing, Communications, Journalism, or related field

PR & Brand Manager Location: Bangalore Experience: 4 - 6 Years About KredX Founded in 2015 with the mission to solve working capital challenges, KredX has grown into India s leading integrated supply chain finance solutions provider. Holding both RBI s TReDS license and IFSCA s ITFS license, KredX is among the few double-licensed entities in India. We power domestic trade financing through our Domestic Trade Exchange (DTX) platform and facilitate cross-border trade financing via our Global Trade Exchange (GTX). Our AI-powered Cash Management Solutions (CMS) automate financial operations for enterprises globally. About the Role We are seeking a strategic and creative PR & Brand Manager to shape and amplify KredX s brand positioning, communications, and thought leadership. You will be instrumental in crafting compelling stories, managing media relations, and delivering consistent messaging across channels to boost brand awareness and market presence. Key Responsibilities Develop and implement data-driven brand strategies that support growth, market expansion, and profitability. Manage production and oversight of digital and print branding materials, maintaining brand consistency. Monitor market trends, competitor activities, and industry shifts to optimize messaging and positioning. Serve as the primary point of contact for external agencies and partners on PR and branding projects. Plan and execute communication strategies aligned with KredX s vision and marketing goals. Create and distribute promotional content including press releases, blog posts, email campaigns, and social media updates. Promote company initiatives such as product launches, leadership announcements, and community engagement. Lead thought leadership content creation for KredX s C-suite executives across multiple platforms. Collaborate closely with marketing, product, and leadership teams to ensure brand alignment. Handle additional PR and branding responsibilities as needed. Requirements 4-6 years of experience in PR, branding, or related fields, preferably in B2B or startup environments. Bachelor s or Master s degree in Communications, Marketing, Journalism, or a related discipline. Skills Excellent verbal and written communication skills. Strong organizational skills with high attention to detail. Ability to manage multiple projects efficiently in a fast-paced environment. Proven experience in media relations, content creation, and executive branding. Self-motivated, proactive, and an effective team player. Qualification : Bachelors or Masters degree in Communications, Marketing, Journalism, or a related discipline.

Senior Software Engineer Google Ads Location: Bengaluru, Karnataka, India Company: Google Minimum Qualifications Bachelor s degree or equivalent practical experience. 5+ years of experience in software development using one or more programming languages. Strong understanding of data structures and algorithms. 3+ years of experience in testing, maintaining, or launching software products. 1+ year of experience in software design and architecture. Preferred Qualifications Master s degree or PhD in Computer Science or a related technical field. 1+ year of experience in a technical leadership role. Experience developing accessible technologies. About the Role Google s software engineers are at the core of building next-generation technologies that shape the way billions of users interact with information and each other. This role demands versatility, a strong grasp of core computer science concepts, and a readiness to solve challenges across the technology stack. As a Senior Software Engineer in the Google Ads team, you will work on products that power the open internet and connect advertisers with billions of users worldwide. You ll design and develop solutions across domains including search, display, shopping, travel, video advertising, and analytics. Your work will help businesses of all sizes from local startups to global enterprises achieve measurable results with trusted, impactful advertising tools. Key Responsibilities Design, develop, test, deploy, and maintain scalable software solutions. Write clean, efficient, and well-tested code for product or system development. Participate in and/or lead design and architecture reviews to assess and choose optimal technologies. Review code written by peers to ensure adherence to best practices regarding style, testability, and performance. Troubleshoot and resolve system or product issues through root cause analysis of hardware, network, or software components. Maintain and contribute to internal documentation and educational materials; adapt content based on user feedback and product changes. Qualification : Bachelors degree or equivalent practical experience.

About Adobe: At Adobe, we re dedicated to changing the world through digital experiences. We empower everyone from emerging artists to global brands with the tools they need to design and deliver exceptional digital experiences. We are passionate about enabling people to create beautiful, powerful images, videos, and apps, while transforming how companies engage with their customers across every screen. Our mission is to hire the best talent and foster an environment where everyone is respected and has access to equal opportunities. We believe that new ideas can come from anyone within the organization, and the next big idea could be yours! Role Overview: As part of the APAC Marketing team, you will play a senior role in driving the India DME Digital Marketing Strategy for Adobe s Creative Cloud and Document Cloud. With your expertise in B2C digital marketing, you ll lead the development, execution, and optimization of strategies that will help achieve business goals for these key products in the Indian market. You will be a data-driven marketer with a deep understanding of the India market, able to craft breakthrough marketing campaigns that inspire, drive product adoption, and build long-term customer value. As a customer-focused leader, you ll thrive in a fast-paced, matrixed organization and work closely with cross-functional teams to execute your vision. What You ll Do: Drive India Marketing Strategies: Develop and implement strategies that drive awareness, engagement, and conversion for Adobe Creative Cloud and Acrobat portfolios in the Indian market. Lead Full-Funnel Marketing Programs: Collaborate with cross-functional teams including Media, PR & Social, Lifecycle Marketing, and Adobe.com to deliver integrated marketing campaigns aligned with business goals. Champion Innovation and Creativity: Leverage audience insights and marketing analytics to continuously innovate and refine campaigns that achieve business targets and key performance indicators (KPIs). Cross-Functional Collaboration: Work closely with Product Marketing and Go-to-Market teams to ensure alignment on annual strategies and business goals. Project Management: Lead campaign launches, manage creative agencies, and coordinate with teams across the business to communicate timelines and deliverables effectively. Forecasting and Budget Management: Plan and manage the budget for marketing programs, ensuring performance is tracked and aligned with defined metrics. Business and Marketing Reviews: Play a key role in quarterly reviews, presenting the marketing narrative for India and influencing the Executive team on strategic adjustments and trade-offs. Data-Driven Insights: Use data analytics and market insights to identify opportunities for growth and optimization, continually improving the customer journey. What We re Looking For: Proven Success: A track record of delivering significant business growth through successful marketing programs. Experience: 10+ years of B2C digital marketing experience, particularly within software or technology brands, and a deep understanding of the Indian market. Analytical Skills: Strong ability to make data-driven decisions and optimize marketing strategies based on key insights. Clear Communication: Excellent communication skills with the ability to convey ideas clearly and effectively to diverse stakeholders. Strategic Thinking: Strong critical thinking abilities, with experience translating market insights into actionable strategies focused on achieving business outcomes. Campaign Management: Expertise in running full-funnel campaigns that include digital, social media, influencer marketing, and localizing global campaigns for the Indian market. Agency Collaboration: Experience working with agencies to create compelling messaging and solutions that resonate with audiences. Customer-Focused: A deep understanding of customer needs and motivations to build exceptional marketing experiences and customer journeys. Creativity & Commercial Acumen: The ability to balance creativity with a strong commercial understanding. Project Management Skills: Excellent ability to manage multiple projects in a fast-paced environment with a keen attention to detail. Influence in a Matrix Organization: Ability to navigate and influence within a matrix organization and at all levels of the company. Education: Relevant bachelor s degree required. Product Knowledge: Familiarity with Adobe products is highly desirable. Language Skills: Proficiency in spoken and written English is required; additional languages spoken in India are a plus. At Adobe, you ll be part of an exceptional team and workplace that is recognized globally for its positive environment and culture. We are committed to fostering an atmosphere where everyone has the opportunity to grow and contribute. With our unique Check-In approach to feedback, we support each other s development and success. Adobe is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based on gender, race, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

Senior/Customer Success Executive (Ads Management) About the Role: Senior/Customer Success Executive (Ads Management) As a Customer Success Executive (Ads Management), you will work towards enhancing the customer experience throughout their journey of our product usage. This will need you to deep dive into the customer business and the software and help the customers with various insights and the right moment and enhance their product usage experience at the same time work with the product team to define various features. Communicate effectively with both internal and external senior-level management to understand customer needs. This is a highly collaborative role, which requires excellent organization, clear communication and a passion for using data to drive successful partnerships. This role will be based out of Bengaluru, KA. Responsibilities Help our customers automate their digital ad activations using our Universal Ads Manager (across Social, Search, Video and Display) Leverage audience intelligence from our platform to help targeting precision in campaigns Leverage full funnel insights from our platform and help optimize campaigns Build lasting relationships with key customers and agency partners based on product advertising and service quality. Analysing and sharing reports to clients based on campaign performance. Requirements 3 6 years of experience in digital media planning and operations An understanding of campaign setup on popular platforms like Facebook, Google Ads and DV360 Strong data and analytical skills Experience in campaign management, analytics and ad serving technologies Experience in audience solutions like DMP/CDP We understand that not all applicants will have skills that match the exact job description. We value diverse experiences in the relevant industry and encourage everyone who meets the required qualifications to apply. If you lack the desired experience, but do have theknowledge and confidence to leave a mark, go ahead and apply. Experience 3 6 years of Relevant Experience Additional Notes At Shopalyst, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Senior Customer Success Executive Ad Automation About the Role: Senior Customer Success Executive - Ad Automation As the Customer Support Lead Ad Automation, you will be responsible for managing and leading the customer support team focused on resolving client issues related to using the Shopalyst Ad Automation platform that integrates with popular media platforms like Meta (Facebook), DV360, Google Ads etc. You will work closely with cross-functional teams, ensuring that customer issues are resolved promptly and that our clients can maximize the effectiveness of their digital advertising campaigns. You will also have the opportunity to shape and refine customer support processes, deliver exceptional service to clients, and be the voice of the customer within the organization. Responsibilities Team Leadership & Management Lead, mentor, and manage a team of customer support specialists focused on Shopalyst Ad Automation platform that integrates with popular media platforms. Set clear goals and objectives for the team and ensure consistent performance and adherence to service level agreements (SLAs). Conduct regular one-on-one meetings, performance reviews, and provide coaching to help team members grow in their roles. Develop and implement processes to improve team efficiency, collaboration, and customer satisfaction. Customer Support for Digital Ad Platforms Provide detailed customer support for clients using Shopalyst Ad Automation platform that integrates with popular media platforms like Meta (Facebook), Google Ads, DV360, and other digital advertising platforms. Troubleshoot and resolve issues related to ad campaign setups, targeting, tracking, reporting, and optimization. Handle complex client escalations and ensure timely and effective resolution of technical issues. Collaborate with engineering and product teams to address product-related challenges and improvements. Cross-functional Collaboration Work closely with the Product, Engineering, and Sales teams to relay customer feedback and advocate for client needs. Provide product insights and troubleshooting guidelines to both internal teams and clients. Assist the Sales and Account Management teams by providing product support for pre-sales activities and customer onboarding. Client Training & Education Conduct training sessions and create self-service resources (e.g., guides, FAQs) to empower clients to use Shopalyst Ad Automation platform. Stay up to date with new features, updates, and best practices in Shopalyst Ad Automation, Meta, Google Ads, DV360, and other relevant media platforms. Reporting & Documentation Maintain detailed records of customer interactions and technical issues within the support ticketing system. Provide regular reports and insights on team performance, common customer issues, and potential product improvements. Monitor ticket queues and ensure that customer queries are handled in a timely manner. Continuous Improvement Analyze customer feedback to identify trends and recurring issues to improve the overall customer experience. Drive initiatives to enhance customer satisfaction and streamline support processes. Additional Notes At Shopalyst, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.