PPC Specialist Jobs in Surat

About Us: At OptimumBrew, we pride ourselves on having a team of inquisitive thinkers, problem-solvers, and collaborative innovators. Our team is smart, driven, and experienced, bringing together a diverse group of designers and certified Performance Marketing Specialists to deliver results. Known for being process-driven, adaptive, and human-first, OptimumBrew is committed to fostering both your personal and professional growth. Job Title: Performance Marketing Specialist We are looking for a passionate and skilled Performance Marketing Specialist who thrives in building scalable, high-performance marketing campaigns. You'll be joining a team of talented professionals, where you'll have the opportunity to share your insights, learn from others, and continue developing your skills. Primary Objectives: Your primary goal will be to drive qualified traffic, generate leads, and maximize conversions through well-executed and optimized performance marketing campaigns, with a strong emphasis on PPC advertising. You will work towards achieving key metrics such as CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), aligning strategies with our broader marketing and business goals. Continuous campaign performance improvement will be a key part of your role as you analyze key metrics, test new strategies, and stay on top of industry trends and best practices. Roles & Responsibilities: Develop, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising channels. Conduct keyword research, create ad copy, and optimize ad creatives to ensure top campaign performance. Monitor campaigns and analyze key performance metrics, identifying areas for improvement and optimization. Implement tracking and attribution systems to measure and report on campaign effectiveness. Collaborate with internal teams to align performance marketing efforts with overall business and marketing objectives. Test, iterate, and refine campaign strategies to improve KPIs such as CTR (Click-Through Rate), conversion rates, and ROI. Stay updated on the latest performance marketing trends, tools, and best practices to maintain a competitive edge. Provide regular insights and reports to stakeholders, offering actionable recommendations to enhance campaign performance. Manage relationships with external partners, agencies, and vendors to ensure successful campaign execution. Stay informed about changes in advertising policies, search engine algorithms, and data privacy regulations to ensure compliance and mitigate risks. Technical Skills You Should Have: Proven experience in performance marketing, specifically PPC advertising. Strong analytical skills and experience with tools such as Google Analytics and Google Ads. In-depth understanding of PPC principles, including ad targeting, bidding strategies, and campaign optimization. Experience in setting up and managing tracking and attribution systems to accurately measure performance. Excellent communication skills with the ability to present complex data clearly and concisely. Detail-oriented with a focus on continuous improvement and optimization. Ability to work independently and collaboratively in a fast-paced environment. Google Ads certification, with experience in other platforms like Facebook Ads and LinkedIn Ads being a plus. Qualifications: Bachelor s degree in Marketing, Advertising, Business, Economics, or a related field. Additional certifications or coursework in digital marketing, performance marketing, or PPC advertising is highly desirable and would be considered an asset. Experience: 2 to 5 years of experience as a Performance Marketing Specialist. Benefits: 22 Paid Leaves 5-day Work Week Positive and Supportive Company Culture Health and Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Timely Salary Payments Annual Picnic Annual Sports Day Monthly Team Events Festival Celebrations Qualification : Bachelors degree in Marketing, Advertising, Business, Economics, or a related field.

SEO Specialist Experience: 0 to 1 Year Position: 1 Education: MCA, BCA, BE in IT Responsibilities : Knowledge of Technical, On-page & Off-page SEO activities & tools. Knowledge of content optimization, Meta tags, etc to boost rankings. A good grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO. Knowledge in building inbound organic search traffic and improving SERPs. Ability to manage multiple projects and handle clients and should possess excellent communication skills. Keep pace with SEO industry trends and developments including best practices to handle Google updates. Optimize websites to rank higher for relevant keywords in the organic search result and increase traffic from both an Onsite and offsite perspective. Knowledge of Website speed on both mobile and desktop techniques. Awareness of various content marketing platforms in the Digital Marketing Industry. Effective in troubleshooting, SEO, and ranking-related issues. The person must be able to perform all recommended off-page tasks successfully. Basic HTML, JavaScript, CSS, and WordPress Knowledge. Knowledge in Local SEO and International SEO. Should have good Knowledge of Google Analytics, Google Webmaster Tools, and Google My Business. Qualification : MCA, BCA, BE in IT

Sales And Marketing Experience: 1 to 2 Years Position: 2 Education: BE / Post Graduation (MBA or Equivalent) Responsibilities : Responsible from attending inquiries to closing sales. Work with the business development team to plan the strategies to increase the Sales. Should be able to research current market identifies new clients and business opportunities. Gets the sale using various customer sales methods. Evaluate client s skills and needs and build productive long-lasting relationships. Context based demonstration of the existing projects to the potential Client. Ability to learn and Use the CRM to capture all the activities of Sales. Collaborate with the current Partners and drive to identify new Partners. Should possess a good, pleasant personality with good communication and convincing skills. Customer Driven and understand the value of a Customer. Should be familiar with digital Marketing tools (added advantage). Qualification : BE / Post Graduation (MBA or Equivalent)

SEO Analyst We are looking for experienced SEO Analysts with a proven track record of securing top positions in multiple SEO projects. You should have a deep understanding of all things SEO and Digital Marketing, combined with excellent communication skills. Your responsibilities will include: Responsibilities: Devising strategies to enhance and monitor site performance, including proficiency in handling back-end SEO elements like sitemap.xml, robots.txt, metadata, site speed optimization, and related skills. Compiling and presenting comprehensive SEO performance reports. Analyzing site traffic and making data-driven recommendations. Advising changes to website architecture, content, linking, and other factors to boost SEO rankings for target keywords. Crafting digital media campaigns aligned with business objectives. Establishing a strong online brand presence and amplifying brand awareness. Maintaining a compelling online company voice through social media. Recommending and implementing direct marketing tactics for increased profitability. Managing tools such as AdWords, Google Analytics, Google Webmaster, and Keyword Planner. Communicating with clients for paid blog posting and link exchange opportunities. Creating regular reports. Qualifications and Skills: Optimize SEO for assigned websites, primarily blogs, to enhance organic search results. Execute on-page/off-page and technical SEO strategies that captivate and engage site visitors, defining the target audience. Develop internal systems and protocols ensuring optimized content across all platforms and user experiences. Promote both offsite and onsite activities, building rankings, profiles, and traffic. Conduct tests, gather and analyze data, and identify trends and insights to maximize ROI in organic and paid search campaigns. Demonstrate expertise in keyword research, high-quality backlink building, and content verification.

About Us At OptimumBrew, we are a team of curious minds, passionate problem-solvers, and collaborative innovators. We're more than just a company we're a league of superheroes with a shared mission to make things happen. Our strength lies in the diverse skills of our 10+ certified Digital Marketing Executives. At OptimumBrew, your growth is our priority, and we re committed to nurturing both your professional journey and personal development. Position: Senior SEO Executive We are on the lookout for a creative and driven Senior SEO Executive to join our dynamic team. If you're passionate about the world of digital marketing and love optimizing strategies for growth, we want you on board. As a part of OptimumBrew, you ll work alongside a team of experts who are eager to learn, collaborate, and grow together. What You ll Do: Drive Digital Success: You ll lead the planning, implementation, and monitoring of digital marketing campaigns across a variety of channels, ensuring that they align with our goals and drive business growth. Master the Art of SEO: Develop and execute innovative SEO strategies to enhance organic search rankings and ensure visibility across major search engines. Champion Social Media: Shape our social media strategy, creating content that resonates with audiences and builds brand presence across platforms. Boost Blog & Content Marketing: Lead our blog marketing initiatives to drive traffic, engagement, and conversions. Affiliate Marketing Guru: Manage affiliate marketing efforts, strengthening relationships and optimizing performance. Optimization Leader: Guide content optimization and collaborate with teams to improve website and campaign performance. Email Marketing: Take charge of email marketing campaigns, including template design, list-building, and driving results through Mailchimp. Measure and Optimize: Continuously analyze, measure, and report on campaign performance, adjusting strategies to achieve better results. Collaborate and Inspire: Work hand-in-hand with internal teams to ensure seamless execution of strategies and contribute to the overall vision. Skills You Bring to the Table: Digital Marketing Expertise: You have a deep understanding of SEO, social media marketing, and affiliate marketing, with hands-on experience executing impactful campaigns. Content Strategy: You re not just a digital marketer; you re also a creative force, crafting blog posts and content that resonate with your audience. Technical Savvy: You are proficient in digital tools, including SEO software, Mailchimp, and content management systems. Communication: You communicate your ideas clearly and effectively, both within the team and to clients. Analytical Mindset: You thrive on analyzing data and turning insights into action that drives measurable results. Preferred Expertise: Proficient in MS Excel, MS Word, and PowerPoint. Qualifications: A degree in Digital Marketing (BBA/MBA) or equivalent certification. A solid 2+ years of hands-on experience in the digital marketing space. Work-Life Harmony: Enjoy 22 paid leaves, a 5-day work week, and flexible working hours. Employee Well-being: Comprehensive health insurance, life insurance, and a pension scheme. Growth & Recognition: A culture that supports personal and professional development, including yearly picnics, annual sports day, monthly events, and celebrations during festivals. A Thriving Company Culture: Work in a positive, growth-focused, and team-oriented environment where your contribution is valued. We re excited to see how you can bring your digital marketing expertise to OptimumBrew and help us continue our journey of growth and innovation. Ready to join our superhero team? Let s make it happen! Qualification : BBA/MBA in Digital Marketing or equivalent Course or Certificate in Digital Marketing

Job Description: We are looking for a creative and motivated Social Media Executive to join our marketing team. The ideal candidate will be responsible for creating, optimizing, and managing content across various social media platforms to increase engagement and brand awareness. The role involves posting content, monitoring user interactions, and reporting on performance metrics to drive successful social media strategies. Key Responsibilities: 1. Content Creation and Optimization: Create engaging and creative posts for various social media platforms, ensuring content aligns with the company s brand and voice. Optimize posts for maximum engagement and reach based on platform-specific algorithms and best practices. 2. Post Scheduling: Schedule posts at optimal times to reach target audiences using social media management tools. Ensure content is posted consistently and on time across all social media channels. 3. Engagement Monitoring: Monitor and track user engagement, including likes, shares, comments, and direct messages (DMs). Respond to followers comments and messages in a timely and engaging manner, fostering positive relationships. 4. Analytics and Reporting: Create and analyze reports on social media performance metrics, such as engagement rates, reach, and follower growth. Provide insights and recommendations to improve the effectiveness of social media campaigns. 5. Ads Management: Manage paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Track ad performance and optimize campaigns to ensure cost-effective results. Requirements: Education: Bachelor s degree in Marketing, Communications, or a related field (preferred). Experience: Proven experience as a Social Media Executive or in a similar role. Skills: Proficiency in using social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Strong understanding of social media trends, analytics, and advertising. Familiarity with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics). Strong writing and communication skills. Creative mindset with an ability to generate engaging content. Attributes: Excellent time management and organizational skills. Ability to work independently and as part of a team. Strong problem-solving and analytical abilities. What We Offer: Competitive salary and benefits. Opportunities for skill development and career advancement. A collaborative and creative work environment. If you are passionate about social media and have a knack for creating engaging content, we encourage you to apply for this exciting opportunity. Qualification : Any Graduate

Job Description We are looking for an experienced and enthusiastic social media growth executive to join our team driving multiple global businesses. You will be responsible for achieving growth in social media followers, driving engagements, generating creative ideas, and driving various innovative initiatives & campaigns for various businesses. You must have a proven passion for living a vibrant social media life. Businesses for which the social media growth to be driven include NFT, Blockchain businesses, software development companies, and other industries located across the globe. In this role, you re expected to create innovative strategies and end-to-end execute them to achieve growth on multiple platforms like Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Discord etc. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of social media marketing. Key Responsibilities as a Social Media Executive Develop, implement and manage our social media growth strategies Daily posting on all social media platforms with long or short content Active engagements with the users with informative, engaging, and creative content Think and execute funny meme Closely work with art & creative design team for various art-work Research various ideas, competitor studies, top social handle analysis, to create unique execution strategies Monitor and report key growth matrices using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company s social media presence and performance. Plan at least 2-3 weeks in advance and create a pipeline for various posts Listening to target audiences from across the social media and collaborating with Marketing, Sales, and Product Development teams Monitor SEO and user engagement and suggest content optimization scope Define the most important social media KPIs, preparing monthly reports on social media marketing efforts. Staying up to date on best practices and emerging trends in social media. Performing other duties when needed. Requirements for a Social Media Specialist Candidate 2-4 years of social media experience in a social media role, with experience in planning and managing content in a corporate, or agency setting. Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills Thorough understanding of various social media algorithm Available to manage audiences located in different parts of the world in different timezones Experience with doing audience and buyer persona research Good understanding of social media KPIs Familiarity with the software industry, web design, and publishing Graduate degree in the marketing or relevant field Soft Skills Proficiency in English Efficient taskmaster Self-reliant and quick learner Critical thinker and problem-solving skills Team player Multi-tasking and time-management skills, with the ability to prioritize tasks. You have a very high chance of grabbing this position: Added advantage if exposure on social media paid marketing Understanding of Web 3.0, Metaverse, etc. Managing community of web 3.0 audience Having significant social media followers on personal handles with value-added content Multiple viral contents on various social media handles. Qualification : Graduate degree in the marketing or relevant field

Technical Project Manager - Surat We are looking for a Technical Project Manager to be responsible for handling our company s ongoing projects. You will be working closely with your team members to ensure that all project requirements, deadlines, and schedules are on track. Roles & Responsibilities: Ensure all projects are delivered on time within the stipulated scope and budget. Prepare Project documents, task line up, and module planning. Customize and optimize Shopify stores, including product listings, payment gateways, third-party integrations, and site performance. Lead the initiation and planning of a project and ensure technical feasibility. Ensure resource availability and allocation. Develop a detailed plan to monitor and track the progress of the project. Coordinate with developers, designers, SEO specialists, and marketing teams to ensure that tasks are executed according to project plans. Motivate the team to achieve organizational goals. Develop and implement a timeline to achieve targets. Delegate tasks to team members. Work with QA teams to identify and resolve issues before launch, focusing on smooth e-commerce operations. Conduct training of team members to maximize their potential. Empower team members with skills to improve their confidence, product knowledge, and communication skills. Conduct quarterly performance reviews. Contribute to the growth of the company through a successful team. Create a pleasant working environment that inspires the team. Skills Required: Excellent Project Management and communication skills. In-depth knowledge of Shopify and e-commerce workflows, including store setup, customization, integration, and optimization. Familiarity with front-end and back-end e-commerce development, including basic HTML, CSS, and Shopify Liquid templates. Confidence and skillful negotiating skills. Strong organizational skills to give the team direction. Required Technical skills: NODEJS, REACTJS. Database: MYSQL, POSTGRESQL. Time and Team management. Minimum 2 years experience as a project manager.